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100 TWIN CITIES BUSINESSES AWARDED A TOTAL OF $1 MILLION THROUGH COMCAST RISE, NATIONAL INITIATIVE TO SUPPORT SMALL BUSINESS OWNERS

Comcast Twin Cities

Comcast today announced it will award $1 million in total grants as well as technology and marketing resources to more than 100 Twin Cities small businesses owned by people of color. The recipients are among nearly 6,700 entrepreneurs nationwide who have been selected through the Comcast RISE program, which provides marketing, technology, and capital support to small business owners. To further build on the program’s success and provide support to even more small businesses, Comcast also announced today a major expansion to eligibility, enabling all women-owned small businesses nationwide to apply. This expansion recognizes and seeks to help address the persistent inequities women continue to face in accessing the resources and funding that are critical to success. Comcast RISE and the Comcast RISE Investment Fund, initially launched as a response to help small businesses owners of color hardest hit by the economic impacts of the COVID-19 pandemic, continue to focus on uplifting small businesses, ensuring they continue to prosper in an ever-shifting post-pandemic economy. With today's announcement, 100 selected businesses will each receive a $10,000 grant. Twin Cities grant recipients include: The Greenery Minneapolis LLC Stunning Beauty Supply Revival Training LLC Maraki Beauty Salon The full 100 businesses that received a $10,000 grant can be found here. “This opportunity is a positive aspect to my business and the community. Not only will we be able to reach more future prospects, we’ll also be able to add a few employees to the team," said Henrietta Smaller of Stunning Beauty Supplies in Burnsville, Minnesota. “It feels great to know someone believes in me and my dream.” “As we continue to rebuild and emerge from the effects of the pandemic, small businesses will continue to be the backbone of our economy – and we must take every opportunity to help them thrive,” said Kalyn Hove, Regional Senior Vice President, Comcast Twin Cities. “Looking forward, this expansion will enable Comcast RISE to further empower and strengthen even more small businesses that are the heart of our local communities across the country.” In the year since its inception, Comcast RISE has awarded more than $11 million in grants and $50 million in in-kind support for marketing and technology services, impacting more than 6,700 entrepreneurs of color in 432 cities across 34 states. By the end of 2022, 13,000 businesses across the country are expected to benefit from the Comcast RISE initiative, either through the grant program or from the resources provided through Effectv and Comcast Business. In addition to the financial and business support services provided, a key part of the program is ensuring the long-term sustainability of businesses. To help address this, Comcast invests in and partners with organizations such as Ureeka to provide ongoing mentorship and resources to help small businesses succeed over the long-term. Comcast RISE, which stands for Representation, Investment, Strength, and Empowerment, is part of Project UP, Comcast’s comprehensive initiative to advance digital equity and help provide underrepresented small business owners with access to the digital tools and funding they need to thrive. Over the next 10 years, Comcast has committed $1 billion to programs and partnerships that will reach an estimated 50 million people with the skills, opportunities, and resources they need to succeed in an increasingly digital world. The program will continue to be open to racially and ethnically diverse small business owners and the expanded Comcast RISE eligibility to all women-owned businesses will be effective on January 16, 2022. More information and the applications to apply for either the grant program or marketing and technology services are available at www.ComcastRISE.com. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with over 56 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Jill Hornbacher +1 651-425-1695 Jill_Hornbacher@comcast.com Company Website https://twincities.comcast.com/

November 23, 2021 08:00 AM Central Standard Time

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ASMBLE launches powerful micro-community platform for brands, influencers, and their superfans

ASMBLE

Micro-community network ASMBLE has today announced the public launch of its platform for brands, creators, influencers, and superfans. Brands are using ASMBLE to build communities of influencers, creators, and superfans to identify and develop direct relationships with these powerful creators. These brand-owned micro-communities serve as a launchpad enabling content co-creation, influencer campaigns, focus groups, and customer insights. Following a year of beta testing with 2000 influencers and a range of brands in the US, ASMBLE is now accessible globally for all creators, influencers, and brands to join. ASMBLE was launched to help brands with creator-powered marketing while also addressing major underlying problems faced by the average semi-pro creator. Over 35 million semi-pro creators report burnout, isolation, and negative outcomes stemming from social media. In addition to financially rewarding creators through brand communities, ASMBLE’s creator-led communities provide creators with in-app tools, educational content, and peer support around topics of interest. Micro-communities from TikTokTips, to BlackParenting, to MindSet Matters - and dozens of other micro-communities - provide valuable industry insight and support that creators can’t find anywhere else. Nadeem Mazen, CEO and Co-Founder of ASMBLE commented: “The creator economy is today worth $100B every year and growing. Creators and influencers are the future of advertising because they wield authenticity and unprecedented audience trust, while the ground is shifting under traditional digital tracking and digital ads. Everything from streaming studio content wars to Big Tech acquisitions hinges on creators. Creators - as technologists, as producers, as trend-setters, and as subject-matter experts - are the fulcrum on which enormous industries tip. Trillions are at stake.” How ASMBLE works Brands purchase a seat to spin up one or more micro-communities in ASMBLE A dedicated community-building consultant is assigned to each brand. Brands and community-building consultants populate their micro-communities by inviting influencers, creators, superfans, or customers with whom they have an existing relationship. Brands invite influencers and superfans to their micro-community from other relevant micro-communities in ASMBLE, in order to grow their base and extend their creative capacity or reach. Brands create conversations, contests, focus-groups, live in-app events, and paying influencer marketing projects within their micro-community to learn from members or leverage their valuable skills. All micro-community members see when the brand responds to any given community-member - whether that is approval for a project idea, feedback on co-created content, or instant payment from the brand. Each community member learns from feedback that any other community member receives, creating a race to the top in ideation, collaboration, and quality content. Regarding the problem that ASMBLE has set out to solve, Nadeem Mazen said: “The creator economy is naive in its current state - almost every corner of this brave new world is messy, painful, stressful, and unsustainable for stakeholders on all sides. Marketplaces are lackluster, brands are skeptical, influencers get squeezed, and new creator business models fail to capture enough influencer buy-in to really scale. Both long-standing influencer marketplaces and new business models implicitly rely on creator trust and wellbeing in order to scale - yet explicitly treat popular creators as disposable and interchangeable. ASMBLE addresses these problems by addressing creators’ needs: creators are our partners and our fuel. By committing deeply to collective creator community and individual creator wellbeing - something largely missing across the social internet - we assemble a foundation of creator trust, retention, and activity that brands can leverage for their campaigns and strategic imperatives.” Looking ahead Nadeem Mazen added: “ASMBLE creators takes the opposite approach of the industry at present. Instead of focusing on how to woo paying brands, we offer influencers access to real, substantive emotional, professional, and creative support. The core of what we do is offer influencers and creators a safe space where they can talk about their work - which is seen as a cake walk from the outside, but is actually one of the highest pressure jobs” “ASMBLE will become the Y-Combinator for creators - an entire ecosystem of entrepreneurship curriculum, peer and mentor support, and even direct investment where we take a stake in content development and other financial growth.” About ASMBLE As the only social network for influencers and content creators, ASMBLE is uniquely positioned to accelerate brand awareness and market penetration for businesses. Our mobile-first platform promotes collaboration that raises the bar for compelling, authentic content. Our community focuses on human development, peer/mentor connections, and the value of authenticity. ASMBLE is deploying its network of talented, brand and product-obsessed creators against the toughest challenges of today’s leading brands. To explore ASMBLE, please visit: https://asmble.online/ Contact Details ASMBLE Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://asmble.online/

November 23, 2021 08:00 AM Eastern Standard Time

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Ace Hardware Gifts that Keep on “Grilling”

YourUpdateTV

Everyone dreams of that one special gift under the tree tied with a giant red bow, the one saved to be opened last. So, if you have a grilling enthusiast in your life and you’re still overwhelmed by the array of grills and grilling tools out there, Ace’s BBQ expert Chef Jason Morse can help. Recently, Chef Jason teamed with YourUpdateTV on a satellite media tour to share the best grills, accessories, and trends in grilling. A video accompanying this announcement is available at: https://youtu.be/iGOW_E6EjBw Chef Jason picked the perfect grills and grilling accessories from Ace Hardware to make it easy for your audience to give the gift that keeps on "grilling" this holiday season. With all the best grill brands under one roof—including Weber, Big Green Egg and Traeger—Ace has the perfect gift for any griller—including charcoal, pellet, gas, and smoker models Grills at the Top of Ace's "Nice List": Weber Genesis E-325 Gas Grill in Indigo, exclusive to Ace Hardware, features three burners, a sear station and a 10-year warranty, $879 Weber Spirit II E-310 gas grill, an affordable classic with the grill space to feed the whole family, on sale for $489, Reg. $519 (Save $30 on select Weber Spirit Grills, November 15-December 6) Traeger Pro Series 34 Pellet Grill, available in Bronze, features easy to use pellets and precision temperature control, $699.99 Big Green Egg 24" XL Charcoal Kamado Grill and Smoker allows grillers to roast, smoke, sear and bake, $1,299.99 BBQ Gifts: Weber Connect Smart Grilling Hub, a step-by-step grilling assistant that turns any grill into a smart grill, and any griller into a master. Its remote wifi access, flip & serve notifications, and readiness countdowns are the secret ingredients to grilling greatness, every time the flame is lit, $129.99 Weber Snapcheck Digital Meat Thermometer, $64.99 Traeger Stainless Steel Grill Spatula, $49.99 Grill Rescue Brush with Scraper, $39.99 Hoff & Pepper Hot Sauce, $25.99 New in 2021, Ace now offers personalized grilling gifts starting at $15.99 featuring your grill master's name or initials emblazoned on the tools of the trade, including: The Traeger BBQ Multi-Tool i ncludes four tools—a Portable Sized Spatula, Pig Tail, Basting Brush and Corkscrew—in one handy device; includes a magnet designed to stick to your grill's hopper and a laser engraved monogram. The Weber Pint Glass is a must for any grilling occasion and includes the iconic Weber kettle logo with your sand-etched monogram underneath. $17.99 The Walnut Butcher Block is made from handcrafted walnut and includes personalized laser engraving on the front edge. This beautiful cutting board is perfect for day to day or as the centerpiece for any gathering, $99.99. Black Friday Sizzlin' Grill Deals: (November 17-30, 2021): Purchase a Traeger Pro 780 Wood Pellet Grill ( $999) or a Traeger Ironwood 885 Wood Pellet Grill ($1,499), receive a FREE Traeger accessories package valued at more than $164. This offer also applies to the Pro 575 ($899.99) and the Ironwood 650 ($1,299.99) Purchase a Traeger Stainless Steel Spatula or Traeger Digital Meat Thermometer and receive a free silicone grill basting brush. Create your own gift box with mix-and-match sauces, seasonings, and rubs; 20 percent off. Ace makes shopping easy with free store or curbside pickup, and free delivery on qualifying purchases for Ace Rewards members. For more details and for a complete list of Ace's featured holiday gifts, visit https://www.acehardware.com/holiday-gifts About Chef Jason Morse: Chef Jason has spent a lifetime behind the grills and smokers and is now able to interact with consumers daily to help them cook better with some of the best grilling and smoking tools on the market. As the Ace Hardware National Spokesperson and BBQ Expert, Chef Jason is proud to call Ace his culinary home. Jason is a Certified Executive Chef and member of the American Culinary Federation. Jason has been featured on the Food Network, Local Media for both English and Hispanic segments, was a morning show chef for a Denver Radio station and currently produces the Colorado Department of Agriculture monthly recipes for local Colorado media. Jason has been published in the Colorado Classique Junior League of Denver Cookbook, and various local publications. Jason works with and supports groups like the Ace Foundation, Children’s Miracle Network Hospitals, The Leukemia and Lymphoma Society and The Colorado FFA Foundation. About Ace Hardware: Ace Hardware is the largest retailer-owned hardware cooperative in the world with more than 5,400 locally owned and operated hardware stores in approximately 70 countries. Headquartered in Oak Brook, IL, Ace and its subsidiaries operate an expansive network of distribution centers in the U.S. and have distribution capabilities in Ningbo, China; Colon, Panama; and Dubai, United Arab Emirates. Since 1924, Ace has become a part of local communities around the world and known as the place with the helpful hardware folks. For more information, visit acehardware.com or newsroom.acehardware.com. * The Ace survey was conducted by 545 responders from Ace Rewards active members between the ages of 25 – 54 from a sample of 50K members. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 22, 2021 07:00 PM Eastern Standard Time

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How Slickdeals Can Help You Social Shop Your Way to the Best Holiday Gifts and Products

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/9PNd2Dm2gss Before you start spending on your holiday gifts it’s a good idea to create a holiday shopping strategy. Are you always on the lookout for deals? Do you do loads of research and crowdsourcing to find deals and recommendations on the products you want to buy? You are not alone. So where can you turn for insights on the best deals? Social shopping and deal hunting websites are increasingly becoming a go to destination for savvy shoppers at the holiday season. Pete King, Deal Expert and host of the Slickdeals YouTube channel, partnered with YourUpdate TV on a nationwide media tour to discuss Slickdeals and the trend of social shopping. Slickdeals is the the only shopping platform powered by millions of real people - it’s shoppers helping shoppers. Doing your own research can get overwhelming so tapping into a community like the one at Slickdeals is a great way to know you’re always getting the best value for your money. There are 12-million savvy shoppers vetting and voting on the best deals on the internet — so you can use it to discover the best products at the best prices from all the top retailers. Plus —Slickdeals Rewards lets you get cashback for shopping at your favorite stores - you earn points for every purchase through Slickdeals, that you can redeem for cash back or gift cards. Visit Slickdeals.net to find the best of the best deals, download the app for your mobile devices and visit Slickdeals YouTube channe l for more great content. And please SUBSCRIBE! About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 22, 2021 05:00 PM Eastern Standard Time

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CSG Announces Departure of Chief Financial Officer Rollie Johns & Appointment of Hai Tran as New CFO

CSG

CSG ® (NASDAQ: CSGS), the leader in innovative customer engagement, revenue management and payments solutions, today announced that Rolland “Rollie” B. Johns, executive vice president and chief financial officer of the company, has shared plans to step down. Concurrently, Hai Tran has been appointed as the company’s new executive vice president and chief financial officer effective November 29. “On behalf of the entire CSG team, I thank Rollie for his significant contributions and many years of service,” said Brian Shepherd, president and CEO for CSG. “Rollie has been a trusted and valuable business leader and partner to me, our Board, and our employees. Equally important, Rollie has built a strong global CFO team that is well positioned for continued success. We wish him all the best in his future endeavors.” Shepherd added, “At the same time, I am very excited to announce the addition of Hai to Team CSG. Hai has a proven track record as a strategic, growth-oriented chief financial officer with deep public-company, global technology experience. He is a fantastic fit for CSG at this transformational juncture of our company’s history and will be instrumental in helping us passionately pursue our plans of becoming a more purpose-driven, higher growth, SaaS platform company.” “I am honored to be appointed chief financial officer during this truly exciting time at CSG, as the company accelerates our strategic transformation,” said Tran. “CSG’s guiding principles and mission resonate deeply with me as we look to not only grow and diversify into new verticals, but also make ordinary customer and employee experiences extraordinary. Putting customers and employees at the center of everything we do will drive long-term and sustained value-creation for all of our stakeholders.” Tran will be responsible for overseeing CSG’s global financial operations, including CSG’s finance, accounting, treasury, risk, and investor relations functions and will report directly to Shepherd. Tran brings 30 years of finance and business experience, having most recently served as president and chief operating officer at Soc Telemed, the largest U.S. provider of acute care telemedicine services. Prior to that he has served as chief financial officer at a number of companies including Soc Telemed, BioScrip, Inc., Harris Healthcare Solutions and Catalyst Health Solutions. Johns joined CSG in 2013 as chief accounting officer and since becoming CFO in 2018 has led CSG’s finance, accounting, treasury, risk, and investor relations functions. About CSG CSG is a leader in innovative customer engagement, revenue management and payments solutions that make ordinary customer experiences extraordinary. Our cloud-first architecture and customer-obsessed mindset help companies around the world launch new digital services, expand into new markets, and create dynamic experiences that capture new customers and build brand loyalty. For nearly 40 years, CSG’s technologies and people have helped some of the world’s most recognizable brands solve their toughest business challenges and evolve to meet the demands of today’s digital economy with future-ready SaaS platforms that drive exceptional customer experiences. With 5,000 employees in over 20 countries, CSG is the trusted technology provider for leading global brands in telecommunications, retail, financial services, government, and healthcare. Our solutions deliver real world outcomes to more than 900 customers in over 120 countries. To learn more, visit us at csgi.com and connect with us on LinkedIn and Twitter. Contacts: Tammy Hovey Public Relations +1 (917) 520-2751 tammy.hovey@csgi.com John Rea Investor Relations +1 (210) 687-4409 john.rea@csgi.com Contact Details CSG Tammy Hovey +1 917-520-2751 tammy.hovey@csgi.com Company Website https://www.csgi.com

November 22, 2021 02:01 PM Mountain Standard Time

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REALTORS® Reveal Buying and Selling Tips for a Competitive Real Estate Market

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/McIbClV5apA Drive down any street in America over the past two years and one thing is obvious: the real estate market is booming. How hot is it? Nearly 9 out every 10 homes (86%) sold in September 2021 were on the market for less than a month. Existing-home sales jumped 7% in September as each of the four major U.S. regions witnessed monthly sales increases. The median existing-home sales price climbed 13.3% from a year ago. So, what is the real estate outlook for 2022? The National Association of REALTORS® weighs in. “All markets are seeing strong conditions and home sales are the best they’ve been in 15 years,” said Dr. Lawrence Yun, chief economist of NAR. “The housing sector’s success will continue, but I don’t expect next year’s performance to exceed this year’s.” Additionally, Yun predicts that mortgage rates will see an increase of 3.7% in the coming months, a rise attributed to persistent high inflation. Home prices rose an average of 12% in 2020 and 2021, while inflation rose 3%. While NAR has a good idea of what to expect nationally, nobody knows your neighborhood better than a REALTOR® who lives and works in your community. They wade through complicated, data-heavy volumes of information about local markets to help consumers navigate what is the most complex and important transaction of their lives. In fact, while most buyers begin their home search online, 9 out of 10 still choose the assistance of a trusted real estate agent to guide them through this infrequent, complicated transaction. For more information, visit https://www.realtor.com/ About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 22, 2021 09:00 AM Eastern Standard Time

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Unbox Real Happiness: Don't Let Counterfeit Goods Ruin Your Holidays

YourUpdateTV

Click to download Top 10 Tips to #shopsmart: https://bit.ly/324p9TS Counterfeit goods are a problem all year long, but demand for gifts, household products, virtual learning items, and even health products, mean that the holiday season is an especially busy time for crooks. Counterfeit products cost the global economy over $500 billion dollars a year. Ahead of the holiday shopping season, the U.S. Chamber of Commerce, businesses, and law enforcement are raising awareness among consumers about the dangers of counterfeit goods and how to avoid falling for scams, and instead “unbox real happiness” This year, due to the global pandemic, supply chain crisis, and shifting shopping habits, millions of consumers are purchasing their holiday gifts and other necessities online. With the ease and convenience of direct-to-consumer purchasing, consumers must also remain vigilant to be sure they receive authentic products. Business can’t do it alone. That’s why business is also partnering with U.S. Customs and Border protection to raise awareness across the nation to educate Americans about the dangers of counterfeits. On November 19 in conjunction with YourUpdate TV, Frank Cullen, the Vice President of U.S. Policy, U.S. Chamber of Commerce Global Innovation Policy Center; AnnMarie Highsmith, Executive Assistant Commissioner, U.S. Customs and Border Protection; John Leonard, Deputy Executive Assistant Commissioner, U.S. Customs and Border Protection; and Mary Beth Westmoreland, VP, Technology, Amazon; all provided their insights for consumers during local TV interviews across the country. For more information about what you can do you can do to can do to shop smart this holiday season, make sure to visit www.USChamber.com/shopsmart Click to download Top 10 Tips to #shopsmart: https://bit.ly/324p9TS About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 22, 2021 09:00 AM Eastern Standard Time

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SAINT LAURENT RIVE DROITE SUPER73

SUPER73

Keeping the timeless and characteristic style of Saint Laurent and the exciting design of the SUPER73-S2 electric bike, this Limited Edition version asserts itself through its finishes. From the matte black frame and black stainless steel bolts to the custom padded leather seat, the black leather handles, and black chain, this electric bike has been conceived and designed by Anthony Vaccarello. By revisiting a classic model of the brand, Anthony Vaccarello wanted to combine design and functionality. Yielding a unique riding experience for both short and long rides, this bike advocates an adventurous lifestyle by combining motorcycle heritage and youth culture. Available exclusively in Saint Laurent Rive Droite stores and on ysl.com SAINT LAURENT RIVE DROITE is a creative and cultural destination curated by Anthony Vaccarello, located at 213, rue saint Honoré 75001 Paris, and extended at 469 Rodeo Drive, Los Angeles. Named ‘RIVE DROITE’ as a nod to SAINT LAURENT rive gauche line that helped to democratize fashion and luxury in the sixties. SAINT LAURENT RIVE DROITE introduces a brand new retail destination for expression, exchange, and lifestyle, showcasing a wide range of products including exclusive pieces, limited editions, library, vintage, music, photography combined with art, performances, exhibitions, events and cultural exchanges. Conceptualized by Creative Director Anthony Vaccarello, the extensive and diversified offer from different creative and design fields, are imagined and embraced in new ways to enlarge the universe and the DNA of Saint Laurent. SAINT LAURENT RIVE DROITE represents an amusing and chic version of today’s Saint Laurent universe. saintlaurentrivedroite.com @ysl #saintlaurentrivedroite @anthonyvaccarello EDITOR’S NOTE High-resolution images of the Saint Laurent x SUPER73-S2 are available here: https://www.dropbox.com/sh/484umar2jekkvfc/AACKa0IeKDQ8RR8BCz8HlvnBa?dl=0 Editors wishing to review a SUPER73 electric motorbike for editorial purposes should use the Media Contacts below. MEDIA CONTACTS SUPER73 – Christiana Mullen ( christiana@super73.com ) ID Agency – Greg Emmerson ( greg@theidagency.com ) ABOUT SUPER73®  SUPER73® is an American lifestyle adventure brand based in Orange County, CA that develops products to help fuse motorcycle heritage with youth culture. Founded in 2016, SUPER73 has quickly grown into one of the most recognizable electric vehicle brands in the world with a passionate customer base including A-list celebrities, professional athletes, and many more. For more information, visit  super73.com  or on social media @super73. Contact Details Christiana Mullen +1 714-659-4883 christiana@super73.com Company Website https://super73.com

November 22, 2021 05:55 AM Pacific Standard Time

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American Translators Association Calls for Fair Working Conditions for Translators and Subtitlers in the Entertainment Industry

American Translators Association

The American Translators Association (ATA), the largest professional organization for translators and interpreters in the U.S., has shared an open letter in response to recent statements in the press and on social media about a shortage of professional translators and subtitlers. The letter is a call for fair working conditions for translators in the entertainment industry. “There is no shortage, but instead a disconnect between the value of this skilled work and the pay offered, leading to a perceived lack of qualified professionals available for these jobs and subpar subtitles in the world’s most popular titles in film and TV,” ATA President Madalena Sánchez Zampaulo stated in the letter. President Sánchez Zampaulo also noted that current practices within the entertainment industry “devalue subtitlers’ work, discourage truly qualified professionals from accepting these jobs, and impede international viewers’ enjoyment of these titles.” “On behalf of the American Translators Association, I urge film and television production studios and the language service providers they contract with to refocus on a quality subtitling process, which starts with hiring professional subtitlers at professional rates rather than unskilled multilingual labor at pay that can work out to well below minimum wage,” President Sánchez Zampaulo stated. “The veritable explosion of international entertainment options is a positive development and producing high-quality subtitles is in the best interest of studios, streaming platforms, and viewers. The professionals who work painstakingly to craft the multilingual versions of our favorite movies and shows should be able to share in the revenue generated thanks to their work.” Founded in 1959, the American Translators Association’s primary goals include fostering and supporting the professional development of translators and interpreters and promoting the translation and interpreting professions. ATA, based in Alexandria, Virginia, has nearly 10,000 members in over 100 countries. For more information on ATA, please visit www.atanet.org. Contact Details WantLeverage Communications Julie Livingston +1 347-239-0249 julie@wantleverage.com Company Website https://www.atanet.org

November 22, 2021 08:19 AM Eastern Standard Time

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