Communications

Advertising Communications Graphic Design Internet Marketing Media Publishing SEO
News Release Digital Asset Direct

Osmo From BYJU’s Names Peter Glovin Senior Vice President of Educational Sales

Osmo for Schools

Award-winning STEAM brand, Osmo from BYJU’S, announces Peter Glovin’s appointment as Senior VP of Educational Sales, effective immediately. In this role, Glovin, a seasoned senior edtech sales executive, will develop and implement a U.S. sales strategy for the brand’s educational sales division, Osmo Education, as well as expand its sales team, targeting the Pre-K to Grade 5 education market. Osmo Education celebrated its fifth anniversary last March. “Peter’s proven background in edtech sales and business development will undoubtedly help open doors for Osmo in the education field,” says Cherian Thomas, Senior Vice President of International Business at Osmo from BYJU’S. “While we’ve seen tremendous support from kindergarten and elementary teachers in the past five years who individually purchased Osmo to use inside classrooms across the country, we’d love to build sales and begin support for the education community at the district level.” Glovin’s remarkable track record of success and longevity in sales is defined by his expertise in creating and implementing innovative sales programs, and providing targeted solutions for high-level customers. He was previously Senior Vice President of Sales at MIDAS Education where he led sales efforts for K-12, Higher Ed and Workforce development markets. “I see enormous growth potential for Osmo in the education market,” says Glovin. “The combination of tactile exploration and innovative technology is a powerful package that will help transform the way students learn while in school, and I’m energized by the shared vision that its learning system will be used by many more school kids in the near term, in addition to the focus and dedication of the team leading Osmo. I’m very excited to be part of the worldwide growth of BYJU’S.” Prior to MIDAS Education, Glovin was Vice President of District Relations at BrainPOP, where he led sales efforts for the K-12 supplemental content segment, increasing sales 500% between 2008 and 2019, and helping to expand the company’s domestic K-12 market share to 35%, plus building presence in key states like Texas, New York, Florida, Georgia, Virginia, and California. He was also closely involved in STEM-related product launches and liaising with industry advocacy groups. Before BrainPOP, Glovin held a number of business development roles for educational technology companies. In his early career, he held marketing roles with a number of media and publishing companies. Glovin has a B.A. from Hobart College. About Osmo from BYJU’S Osmo is an award-winning STEAM brand, wholly owned by BYJU’S, the leading global edtech company. Osmo from BYJU’s and Osmo Education products are used in over 2.5 million homes and 50,000 classrooms, respectively. Osmo builds a universe of hands-on, curriculum-based learning experiences that nourish the minds of children by unleashing the power of imagination. The brand brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Learn more at PlayOsmo.com and Osmo Education. Contact Details Osmo Lisa Fujioka lisa@tangibleplay.com Company Website http://schools.playosmo.com

January 18, 2022 05:00 AM Pacific Standard Time

Image

The True Cost of Owning a Pet

YourUpdateTV

According to a new Synchrony CareCredit study, seven out of ten pet parents consider their pets as members of the family, yet nearly half underestimated the lifetime cost of care, which ranges from $20K-$55K for dogs and $15K-$45K for cats. The study, entitled “Lifetime of Care,” is based on findings from 1,200 pet owners and 100 veterinarians. Recently, Pet Expert and Author, Andrea Arden, teamed with Synchrony to discuss the survey results and what pet parents can expect. A video accompanying this announcement is available at: https://youtu.be/N8Rwav2Wws8 The research covered an exhaustive list of dog and cat expenses, from first-year expenses (spaying/neutering, vaccinations, pet supplies) to food and health insurance, to end-of-life expenses. The three biggest takeaways for pet parents all point to need for financial preparedness: Pet owners spend as much as $55,000 during a pet’s lifetime. Nearly half of pet owners underestimate the cost of caring for their pets. 30 million U.S. households will face an unexpected pet expense that will cause them financial worry. Pet ownership is on the rise across the United States, and pet parents are spending more than ever before on their pets -- two trends rapidly accelerated by the pandemic. Today, 90.5 million U.S. homes now include a pet. And, one in five households acquired a new pet during the pandemic. The pandemic further fueled the growth of pet ownership, while definitively proving the importance of pet companionship for our overall mental health and wellbeing. Synchrony seeks to build further awareness for the options that can help pet owners be financially prepared, from pet insurance like Pets Best, to pet care credit cards like CareCredit. Together, CareCredit and Pets Best offer a complete financial solution, and card holders can pay for services using their CareCredit card, and then apply the reimbursement from Pets Best towards their CareCredit account. Together, CareCredit and Pets Best help with routine veterinary expenses like annual check-ups, teeth cleaning, microchipping and unexpected emergencies. Unlike other credit cards, CareCredit is a great resource for pet parents because it has deferred interest (up to 18 months), and it’s offered at approximately 25K veterinarian clinics around the country. For more information, visit petlifetimeofcare.com About Andrea Arden Andrea Arden is the author of Barron’s Dog Training Bible, Dog-Friendly Dog Training, Train Your Dog the Lazy Way, and The Little Book of Dog Tricks. Andrea has served as pet expert for Animal Planet, Live with Kelly and Ryan, and The Today Show, and on the Board of Directors of The Animal Legal Defense Fund, Pets for Patriots The Association of Professional Dog Trainers, and Animal Haven Shelter. As the director of Andrea Arden Dog Training, she and her team of experienced and compassionate behavior experts help people develop better relationships with their canine companions using a humane, positive, and scientifically sound approach. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

January 14, 2022 05:00 PM Eastern Standard Time

Video

Thriving During Dry January

YourUpdateTV

Dry January – kicking off the New Year by cutting out alcohol for an entire month – is a trend that more and more people are embracing each year. After indulging over the holidays, it’s no surprise that so many people hit the reset button in January. Recently, Co-Founders of Athletic Brewing Company, Bill Shufelt and John Walker, participated in a nationwide satellite media tour to discuss changing the narrative around Dry January, industry trends, and much more. A video accompanying this announcement is available at: https://youtu.be/eGqAehAxn5w Athletic Brewing believes consumers shouldn’t have to “suffer” through a sober January, but instead continue to celebrate in a healthy way by substituting alcoholic beverages with delicious craft brews that forgo the booze but not the taste. “After indulging over the holidays, it’s no surprise that so many people hit the reset button in January,” said Athletic Brewing Company Co-founder Bill Shufelt. “We want to help people shift their mindset and make January into less of a sacrifice. The conversation around non-alcoholic beer has changed. It’s no longer about restricting yourself. It’s about rewarding yourself and making better choices.” The non-alcoholic beer market in the U.S. surged to $230 million in 2020. Despite the continuing pandemic, the craft non-alcoholic beer category is up over 300% year-to-date again this year (Nielsen). In just four years of operation, the company has grown from one 10,000 barrel capacity brewery headquartered in Connecticut to an additional 125,000 barrels in San Diego in 2020. In 2022, Athletic will open its third brewery, allowing them to brew more than 150,000 barrels on each, the East and West Coasts to keep up with surging consumer demand. With that level of capacity, Athletic will continue its distribution growth domestically and into new international markets Nearly 50 percent of American adults consume 0.1 drinks or less per week and Athletic offers a beverage that can be enjoyed seven days a week, at any time of day, in just about any venue or occasion. For more information, visit athleticbrewing.com About Bill Shufelt: Co-Founder, Athletic Brewing Company. When Bill Shufelt decided to get healthier and cut back on alcohol, he sought out a flavorful beer to fit his lifestyle. He soon realized there was nothing like that on the market. He wondered if he was left unsatisfied by the current nonalcoholic beer offerings, how many others like him were out there in thirsty silence? In 2017, with a community of like-minded individuals, Bill started Athletic Brewing, the first U.S. based beverage company devoted exclusively to brewing high-quality, nonalcoholic craft beer. Skepticism gave Athletic a first-mover advantage – today, the non-alcoholic beer category is the fastest-growing segment of the entire beer industry – with Athletic Brewing Company at the helm representing over 45% of the category. About John Walker: Co-Founder and Head Brewer, Athletic Brewing Company. John Walker was the Head Brewer at Second Street Brewery in 2017 when Bill invited him to re-imagine what non-alcoholic beer could taste like. It took hundreds of test batches, but the final beer was exceptional. Athletics’ beers have earned accolades throughout the industry, measuring up against full-strength beers, including three gold medals at the US Open Beer Championship 2021 and the recognition of “Craft Brewery of the Year” by Brewbound Magazine. The proprietary process developed by Athletic uses all-natural ingredients to make great-tasting craft beer that just happens to be nonalcoholic. At only 50-70 calories per can, Athletic brews fit into any occasion, so that drinkers don’t have to choose between having great beer or feeling great the next day. About Athletic Brewing: International Beer Challenge 2020 “Brewer of the Year North America,” Athletic Brewing Company is reimagining beer for the modern, active adult. Their great-tasting craft brews let you enjoy the refreshing taste of craft beer, without the alcohol or the hangover. You can enjoy them anytime, anywhere, and still be healthy, active, and at your best; it’s the very reason they started brewing them in the first place. With custom breweries on the east and west coasts, their lineup has earned accolades throughout the industry, even against full-strength beers, including the 2020 World Beer Award Gold medal for Run Wild. To top it all off, as part of the Athletic Brewing “Two for the Trails” initiative, 2% of all sales are donated to trail and park cleanups and maintenance. Additionally, as a part of their IMPACT Program, 1% of revenue goes to non-profit organizations that support positive impact and opportunity from the ground up in their communities. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

January 13, 2022 01:30 PM Eastern Standard Time

Video

Velocity Global and Icelantic’s Winter on the Rocks gives respite and relief to Marshall Fire victims

Velocity Global

$30,000 donation to relief fund VIP tickets to Red Rocks for those affected by the fire Velocity Global has partnered with Icelantic’s Winter on the Rocks to donate $30,0000 to the Boulder County Wildfire Fund to assist with recovery from the Marshall Fire, as well as a special VIP Red Rocks experience for those affected by the worst wildfire in Colorado history. “Our hearts go out to our neighbors who lost all of their possessions and precious life in the blink of an eye,” said Ben Wright, Velocity Global founder and CEO. “Money helps in times like this, but so does a brief escape from the realities of recovery. We chatted with our partners at Icelantic’s Winter on the Rocks to find a way to provide that getaway, even for just a night at Red Rocks.” Denver-based Velocity Global, the leading platform for global talent solutions, is a presenting sponsor of Icelantic’s Winter on the Rocks, a partnership between Icelantic Skis, The Pinecone Project, and AEG Presents Rocky Mountain. The group is donating VIP tickets to those affected by the Marshall Fire. “Music and community can help heal and we’re thrilled to be in a position to offer both to those impacted by this tragedy,” said Sam Warren, director and founder of Winter on the Rocks. “We’re asking anyone who knows someone affected to let us know and we’ll give them a night at Red Rocks.” The only winter concert at Red Rocks is celebrating its 10-year anniversary this year with Diplo, Sofi Tukker, Talib Kweli, DJ Matt Cassidy, and JACOBY on January 28th. Velocity Global will distribute tickets to those affected through its social media accounts on LinkedIn, Twitter, and Instagram starting today. About Velocity Global Velocity Global accelerates the future of work beyond borders. Its global work platform simplifies the employer and employee experience to employ any talent anywhere with just a click through its proprietary cloud-based workforce management technology, backed by personalized expertise and unmatched global scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. The company offers additional services including Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across six continents. For more information visit velocityglobal.com. Contact Details Velocity Global John Hall +1 720-650-4348 news@velocityglobal.com Company Website https://velocityglobal.com/

January 13, 2022 07:01 AM Mountain Standard Time

Image

Akeneo Named Innovatech Award Winner for 2022

Akeneo

Akeneo, a global leader in Product Experience Management (PXM) solutions, today announced that it has been named an Innovatech Award winner for 2022. The award, which honors the year’s best digital services and software providers, is a stamp of recognition for Akeneo’s commitment to innovation and customer satisfaction, and its continuing role as a tech industry leader. Innovatech, a global membership-based trade association founded to support, assist, and inform technology-based businesses, created the Innovatech Awards as an annual celebration of tech industry excellence. Candidates are nominated by the public, making the awards a true reflection of tech innovators’ consistent support from both customers and industry peers. Award winners are painstakingly selected by a panel of industry experts, based on third-party reviews and customer feedback aggregated from across the web, and careful comparative analysis of product features and capabilities. Only candidates that demonstrate uniqueness, unrivaled quality of services and facilities, and exceptional levels of customer care across a number of key categories are eligible for recognition. “This has been an extraordinary year, and the standard of entries was incredibly high,” said Jay Williams, Innovatech awards director. “The judging panel had great difficulty in narrowing down the entries, but the winners reflect the very best in industry standards. We were overwhelmed by the quality of entries, and we’d like to congratulate Akeneo for standing out as a true industry champion.” "Winning the Innovatech Award for 2022 is a real honor, and a testament to Akeneo’s commitment to innovation, industry leadership, and customer care,” said Kristin Naragon, Akeneo’s VP of Marketing and Strategy. "Over the past year, we’ve invested in our team and in our technology, and we’ve helped top brands all over the world to unlock the power of PXM for their products and their customers. We’re thrilled to have our efforts recognized by this prestigious award.” The full list of Innovatech Award winners will be included in the annual awards publication that will be available for digital download in February. About Akeneo Akeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver a compelling customer experience across all sales channels, including eCommerce, mobile, print, and retail points of sale. Akeneo's open-source enterprise PIM, and product data intelligence solutions, dramatically improve product data quality and accuracy while simplifying and accelerating product catalog management. Leading global brands, including Fossil, Staples, Tarkett, and Grundfos, trust Akeneo's solutions to scale and customize their omnichannel and cross-border commerce initiatives. Using Akeneo, brands and retailers can improve customer experience, increase sales, reduce time to market, go global, and boost team productivity. For more information, visit https://www.akeneo.com. About Innovatech The Innovatech Awards are an annual celebration of excellence across all sectors of technology. The independent awards program recognizes the best digital services and software available. For more details, go to www.innovatechawards.com. Contact Details Ran Xu +1 213-309-2373 ran@rosebudpr.io Company Website https://www.akeneo.com

January 13, 2022 09:00 AM Eastern Standard Time

Democracy Think Tank, Section 1, Announces Release of Founder, Peter Biro’s, “Conscience-Shocking” First Music video of his Dramatic Rock Ballad, “Just History Now”

Section 1

Peter Biro, the founder of Section 1, a democracy think tank, has announced the release of a music video to accompany a powerful conscience-raising rock ballad, “Just History Now”. Biro hopes to attract the attention of politicians, educators, journalists and the civil society sectors to the song’s urgent and compelling message for the world of today. Biro calls it “a love letter to humanity in a dark age. A lament for the human condition. An irrefutable case for pessimism. An eternal reason for hope.” “This is us! This is about who we are”, says Biro. “Humanity is not divided into the good ones and the bad ones. We are each possessed of benign and evil inclinations. We seem condemned to both revisit and repeat our past atrocities, even as we atone and take stock of our own immortality. Every politician should watch. Every activist will want to share. Every high school should set aside 6 minutes and 22 seconds at its morning assembly for this.” Lawyer, writer, educator, think-tank founder, democracy activist, Chair Emeritus of the Jane Goodall Institute Global, and songwriter, Peter L. Biro, pays tribute to his late father and Holocaust survivor, George Biro, while calling us all “to look honestly at the hard truths about the nature of human nature!” “What have we done since Bergen Belsen? What have we learned from Birkenau? Where are the desaparecidos? It’s all just history now”. Beautifully conceived, performed and recorded in 2000, but never released, Biro decided that, tragically, the song was even more relevant and timely today than when he wrote it over two decades ago. JUST HISTORY NOW, and other songs by Peter, can be streamed at http://itunes.apple.com/album/id1601499105?ls=1&app=itunes http://itunes.apple.com/album/id/1601499105 https://open.spotify.com/artist/5D9wk6ZDyqCDKtm12gJXlo?4, and most online music stores. About Peter Biro: http://www.section1.ca/the-team/ and at https://www.linkedin.com/in/peter-l-biro-2438919/ Watch it. Share it. Broadcast it. Discuss it. Review it. And reach out to Peter at peter.biro@section1.ca with feedback and interview requests. www.section1.ca Contact Details Peter Biro peter.biro@section1.ca

January 12, 2022 11:30 AM Eastern Standard Time

Video Image

Entertainment Industry Leader Jed Weitzman joins Logitix as Head of Music

Logitix

Logitix, the leader in live event ticketing technology and analytics, announced they have named Jed Weitzman as their Head of Music. Weitzman brings over 25 years of experience as an executive in the entertainment industry, specializing in talent management, technology, and ticketing. Through this newly created position, Weitzman will lead the music division for Logitix to optimize concert ticket sales through real-time data, dynamic pricing, and distribution. “Jed is one of the most respected leaders in our industry,” said Logitix CEO Stuart Halberg. “He has a proven track record of helping artists and promoters navigate their ticketing strategy and increase revenue. He is joining an all-star team at Logitix that continues to prove that we are the most trusted solution to optimize ticket sales for live events.” Before joining Logitix, Weitzman built the music division for Ticket Evolution and consulted for over 60 major concert tours. He worked directly with agencies, promoters, venues, and managers to create revenue. Earlier in his career, Weitzman oversaw world tours and licensing deals, working with many of the world’s top artists, including Prince, Dave Matthews, Billy Joel, Tom Petty & The Heartbreakers, James Taylor, Jane’s Addiction, and Morrissey. “Throughout my career, I have always taken the approach to consider the artist first,” said Weitzman. “There is nobody helping artists, teams, and promoters more in the ticketing space than Logitix. They represent the present and future of the ticketing industry, and I’m thrilled to lead their music division.” Weitzman’s career started in television, working on shows like Saturday Night Live and Late Night with Conan O’Brien before becoming a sought-after talent manager and TV development executive. He spent nearly 10 years managing careers of comedic talents, including Zach Galifianakis, Stephen Colbert, and Steven Carell. During his time at Brillstein Grey Entertainment, he worked with the writing and production staff of The Larry Sanders Show, Mr. Show, and The Dana Carvey Show. From Oct. 1 through Dec. 31, 2021, Logitix managed 2.4 million tickets that sold for over $300 million through teams across the NFL, NBA, and NHL, plus NCAA events and live event properties. Logitix optimizes ticket sale outcomes for all of its partners through proprietary dynamic pricing and distribution. Its unique platform analyzes millions of real-time data points, providing up-to-the-minute insights within the live event marketplace. About Logitix Logitix is the preeminent monetization engine and ticketing platform for the live event industry, combining optimized pricing, distribution, and inventory management with real-time insights to help sellers and buyers respond to a rapidly changing market environment. The Logitix vision is to automate the entire ticket life cycle and provide data-driven insights to serve the diverse needs of its clients. The company is backed by ZMC and is privately held. For more information about Logitix, visit Logitix.com or find them on LinkedIn. Contact Details Eric Nemeth nemeth@ericpr.com Company Website https://logitix.com/

January 12, 2022 11:03 AM Eastern Standard Time

Velocity Global welcomes LPGA Tour Stars Lexi Thompson and Albane Valenzuela as brand ambassadors

Velocity Global

Velocity Globa l, the leading provider of global talent solutions, welcomed 11-time LPGA Tour champion, Lexi Thompson, and former Stanford collegiate standout and rising LPGA star, Albane Valenzuela, as global golf brand ambassadors. Both 2021 Olympians will display the Velocity Global logo on their hats throughout the 2022 and 2023 seasons. Thompson and Valenzuela join six-time PGA TOUR champion and 2021 DP World Tour BMW PGA champion, Billy Horschel, and four-time Advocates Pro Golf Association (APGA) Tour champion, Kevin Hall, as global brand ambassadors for Velocity Global. “Studies are backed by stories from our clients and employees on how important ‘work anywhere’ is to women, and it was time for us to welcome two of the best professionals in the world of golf to help us tell that story,” said Rob Wellner, Velocity Global chief revenue officer. “Lexi and Albane carry our message to a global audience that embraces the opportunity to work for anyone, anywhere. We can’t wait to support both of them as they compete around the world.” Thompson is one of the biggest stars on the LPGA Tour and across all of sports, and has been a top performer since she turned pro in 2010 at the age of 15. She owns 14 worldwide professional victories, including one major championship, and she is currently ranked 12th on the Rolex Rankings. She has represented the U.S.A. five times at the Solheim Cup and twice as an Olympian in Rio and Tokyo. She turned her passion for fitness and self-care into businesses as an entrepreneur with her LEXI Skin and LEXI Fitness brands. “I’m blessed to apply my talents all over the world, and that’s what Velocity Global makes possible for other professions,” said Thompson. “They help people work for anyone, anywhere around the world. And as an entrepreneur, I love their passion for helping businesses grow. Velocity Global is a perfect fit and I’m proud to represent them.” Valenzuela is truly a global citizen of the game as she was born in New York, moved to Mexico at a young age, and later grew up in Switzerland. Her father is from Mexico and her mother is from France, which led to her fluencies in English, French, Spanish, and German. She had a historic collegiate career at Stanford University where she competed in 11 major championships as an amateur, was the 2019 Pac-12 Golfer of the Year, and was a two-time runner-up in the U.S. Women’s Amateur. Albane turned pro in 2020 and represented Switzerland in the last two Olympic games. She uses her platform on the LPGA Tour to support her other passion, Alexis for Autism, a foundation established with and named after her brother that raises funds for associations, foundations, and medical research for autism. “I grew up in a family that knows what it means to be global citizens, and I found a partner in Velocity Global that aligns with that world view,” said Valenzuela. “Golf is truly a global sport. To achieve success, you must perform against anyone, anywhere. That’s exactly what Velocity Global enables for businesses and talent.” Thompson and Valenzuela begin their 2022 seasons at the Gainbridge LPGA at Boca Rio on January 27. About Velocity Global Velocity Global accelerates the future of work beyond borders. Its global work platform simplifies the employer and employee experience to employ any talent anywhere with just a click through its proprietary cloud-based workforce management technology, backed by personalized expertise and unmatched global scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. The company offers additional services including Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across six continents. For more information visit velocityglobal.com. Contact Details Velocity Global John Hall +1 720-650-4348 news@velocityglobal.com For Lexi Thompson Brett Falkoff, VP, Golf, GSE Worldwide bfalkoff@gseworldwide.com For Albane Valenzuela Jon Heaton, VP, Excel Sports Management jheaton@excelsm.com Company Website https://velocityglobal.com/

January 11, 2022 07:01 AM Mountain Standard Time

Image

My Code Releases Smart Health and Smart Home Survey Reports to Decode Multicultural Attitudes Towards Consumer Tech

My Code

My Code, the digital media company that enables brands, agencies and publishers to decode and connect with multifaceted and diverse audiences, today released its Smart Health and Wellness and Smart Home Survey Reports, which examine multicultural attitudes, opinions and behaviors towards smart home and healthcare tech. The two survey reports are the first research projects released by the company following its relaunch from Hispanic-focused H Code to My Code, a media company that allows advertisers to leverage targeted data and consumer insights to inform product development, media targeting, and content creation across representation-based verticals. Both reports were conducted to highlight the core issues that diverse audiences care most about when evaluating consumer electronics. These strategic analyses are designed to help smart home and smart health companies tap into the pulse of multicultural consumers, allowing them to anticipate attitudes towards marketing in order to create meaningful connections and experiences digitally. Representation and cultural relevance is becoming more integral to consumer purchasing decisions, especially for health and wellness and smart home technology products. The new My Code surveys measure consumer technology interest for multicultural audiences to understand whether potential unconscious biases are limiting brand growth and the resulting technology adoption among multicultural consumers. My Code released these findings to share its insights with leaders and innovators in the technology industry in order to educate them on opportunities to help their brands better engage with multicultural Americans. “Misunderstanding cultural nuances among diverse audiences can lead to consumer electronics brands missing out on opportunities to engage with a significant chunk of their potential customers,” said Parker Morse, Founder and CEO of My Code. “We conducted this research to provide brands with much needed insight to execute effective marketing strategies towards these audiences as there is much to be gained and lost among this rapid growth segment.” Research for both studies was conducted by My Code’s Intelligence Center, the company’s proprietary platform dedicated to providing a constant pulse on ever-changing multicultural American consumers’ sentiments, opinions, and habits. For both reports, the Intelligence Center conducted two surveys, each among a nationally representative sample of 1,275 + adults, ages 18-64 between November 4 and 16, 2021. Top insights from the Smart Health and Wellness Survey Report include: Compared to the average American, multicultural Americans comprising of Asian American and Pacific Islander (AAPI), Black, and Hispanic Americans, generally feel they are in better health, but are more concerned about their health and wellness. Health concerns vary, and while most are interested in smart health technology solutions, there is a division along ethnic and geographic lines. Accounting for nuances during product, marketing and advertising design can help close the gap and provide relevant health and wellness benefits to underserved segments. Multicultural Americans feel leading brands in this space are exclusive and not meant for them. These perceptions often result in less willingness to learn more and travel further down the purchase funnel. Multicultural Americans want to purchase from brands that have them in mind, indicating that bolstering perceptions of personal relevance can maximize brands’ ability to win the opportunity to positively influence Multicultural Americans’ health and wellness. There is no consensus among multicultural Americans about which brands’ product designs or advertising is inclusive, signifying strengths, weaknesses, and opportunities for all brands to better understand their preferences and needs. Key takeaways from the Smart Home Survey Report are: Despite hurdles to adoption, multicultural Americans have interest in smart home technology which points to opportunities for brands to spur growth. Smart home technology purchases are not a personal decision, as multicultural Americans are more likely to live in multigenerational households where the comfort levels of all family members are considered. Multicultural renters have relevant use cases for smart home technology purchases, but most do not feel smart home automation is relevant to them. Multicultural renters feel excluded from the smart home technology market, presenting opportunities for brands to create new market segments by engaging with these consumers. Multicultural renters and homeowners are unsure of their interest in home automation, presenting an opportunity for brands to transform this uncertainty into a convicted interest. “To avoid assumptions about health and technology obsession, which can obscure growth-driving cultural nuances, My Code uses proprietary data to take fresh and accurate outlooks on multicultural behaviors towards specific market segments. This allows marketing and advertising materials to be built on a foundation of knowledge and understanding, which in turn drives impactful messaging and effective calls to action,” said Adrian Whant, Vice President of Marketing at My Code. Data from the surveys show how brands in the smart health and smart home technology spaces can analyze multicultural market segments to enhance authentic representation. My Code will continue to scale its proprietary insights platform to progress inclusivity in other consumer sectors and connect with Hispanic, Black, AAPI, and additional cultural groups. To view the Smart Health and Wellness Survey and Smart Home Survey Report, please visit www.mycodemedia.com/resources. About My Code My Code is a digital media company that enables brands, agencies, publishers, and storytellers to decode and connect with multifaceted and diverse audiences. My Code was formed following the expansion of H Code, a 2x Inc. 5000-ranked company founded in 2015, into additional demographics beyond Hispanic consumers. With a diverse team of marketers, sellers, researchers, and storytellers specializing in an ever growing selection of Cultural and Affinity Codes, My Code helps companies of all sizes reach millions of Hispanic, Black, and AAPI consumers with unmatched authenticity. My Code combines proprietary insights from its Intelligence Center, first-party targetable datasets, and custom creative to deliver unparalleled multimedia content that effectively reaches diverse audiences across the digital landscape. Having evolved from its Hispanic-centric origins, My Code is now a robust, minority-dominant organization dedicated to the economic empowerment of the diverse communities and audiences it represents. Its purpose-driven media marketplace allows advertisers to easily invest in minority-owned and led publishers, creators, and producers. Today, My Code’s employee base is 85% multicultural, 70% Hispanic/Latinx, and 50% female across its offices in the U.S. and Latin America. Contact Details North 6th Agency for My Code Paolo Ramos +1 212-334-9753 mycode@n6a.com

January 11, 2022 08:00 AM Eastern Standard Time

1 ... 252 253 254 255 256 ... 347