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Pencil partners with Shopify & Meta to bring AI-generated ads to ecommerce merchants

Pencil

Creative AI company Pencil has partnered with the No. 1 ecommerce platform for businesses Shopify to provide their merchants with the latest innovation in online advertising for ecommerce, AI-generated ads. Rather than spending hours in video editing software or engaging expensive professional agencies, Shopify merchants can now generate original video ads to pitch their businesses in just a few clicks. Furthermore, AI-generated ads trained using 1st-party data from advertisers’ Meta ad accounts via the Meta Marketing API have been shown to consistently double return on ad spend for brands and halve customer acquisition costs. Shopify merchants using Pencil’s AI-generated ads will be able to discover new audiences on Meta’s platforms and grow their businesses faster. Pencil’s AI-generated ads work because they prioritize both creativity and data. When a merchant connects their Shopify store, Pencil analyzes their brand and product information and generates a wide variety of ad ideas to pitch their products. When a merchant then connects their Meta advertising data, Pencil compares the newly generated ideas to what’s worked well in the past. Those ideas similar to past winners are highlighted to the merchant. In this way Pencil helps merchants learn what works while continuously exploring fresh new creative ideas that might resonate with audiences. Rob Carliner, Co-founder/COO of Angela Caglia Skincare commented: “Pencil is by far the best way to create winning ads at scale by combining editing software with AI learning algorithms to effectively eliminate guesswork of making winning ad creatives… as you’re no longer dependent on agencies, Pencil gives you all the tools you need to level the playing field. The interface is easy, the results are impressive. Lots of companies claim to have built a better mousetrap, Pencil has actually done it!” Pencil analyzed over 100 ecommerce campaigns that used AI-generated ads and found the best ads delivered an average return on ad spend (ROAS) 2x that of other ads the brands were running. One brand’s AI-generated ad campaign delivered 7x higher ROAS. Will Hanschell, CEO and co-founder of Pencil commented: “We’re beyond excited to make our creative AI software available to the almost 2,000,000 merchants on Shopify. This direct integration makes creating content for business owners and marketers as simple as clicking a button. When up to 70% of stores’ revenues come from ads, winning with ads is incredibly important. Pencil puts the creative and analytical power of a professional agency into the hands of anyone looking to start and scale a business online.” This partnership announcement comes hot on the heels of Pencil joining Meta’s Business Partners, a program that connects businesses to an ecosystem of advertising specialists. More than 200 million businesses worldwide use Meta’s apps to connect with customers and grow, and over 10 million of them run advertising campaigns each month. Pencil leverages proprietary technology to generate video, derive insights and make predictions, as well as integrating the OpenAI API to generate ad copy. The OpenAI API provides access to GPT-3, one of the world’s most powerful language models. Pencil is among the companies approved to use it commercially. This approval requires strict criteria in AI safety and ethics. About Pencil Pencil is a Creative AI company on a mission to generate unexpected ideas that get results. Pencil generates ads that learn to perform, delivering the return on ad spend that helps brands scale their businesses. Pencil’s AI-generated ads are a new way of making ads that algorithmically optimise for creative novelty, brand relevance and return on advertising spend. It always starts from a human brief and it always involves total human editorial control. Pencil’s Creative AI platform generates ads in minutes and has been shown to double returns for brands. Pencil was founded in 2018 with a team from Google, Meta and Uber and is backed by Sequoia Capital India’s Surge, Wavemaker Partners, Singapore Innovate and Entrepreneur First. For further information visit: https://www.trypencil.com About Shopify Shopify is an all-in-one commerce platform to start, run, and grow a business. Shopify offers online retailers a suite of services that includes payments, marketing, shipping, and customer engagement tools to simplify the process of running an online store for small merchants. For more information visit: https://www.shopify.com About Meta Business Partners Meta Business Partners are companies Meta has vetted for their expertise. They have the experience to help grow advertisers’ business – from running ads, to selling products, to engaging with customers. For more information visit: https://www.facebook.com/business/marketing-partners Contact Details Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.trypencil.com/

April 29, 2022 08:00 AM Eastern Daylight Time

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Top Tips for Returning to the Office

YourUpdateTV

With pandemic restrictions being lifted around the country, people are returning to a work environment that looks familiar but feels much different. Recently, Dr. Dana Sumpter, a Professor of Organization Theory and Management at Pepperdine Graziadio Business School, participated in a nationwide satellite media tour to discuss tips for employees, especially working moms, returning to the office and what organizations can do to help facilitate the process. A video accompanying this announcement is available at: https://youtu.be/vdw5gcwfEuI Employees are facing many challenges as they return to the office, especially working parents and caregivers. The first is how returning to the office can impact scheduling. Going back to the office means creating new routines, which can impact an entire household. There is also the challenge of uncertainty. The continued uncertainty around childcare, schooling, health protocols, and more, can completely disrupt a work routine and make it difficult to integrate back into the office. One suggestion from Dr. Sumpter? Be very clear about your availability. During the pandemic, many employees became accustomed to being “constantly available,” which is unsustainable in an office environment. It’s important to be proactive in regard to what you want your work hours to be and be clear with co-workers about when you need to take some time for yourself. Companies and organizations can also take the lead in helping their employees successfully return to the office. The first thing they can do, is keep their finger on the pulse of how employee re-entry is going, which means listening and paying attention to how their employees are feeling. It’s also important to consider employees’ holistic needs. Employers can demonstrate they care about employees holistically by upping their support policies and structure opportunities for people to connect. One potential way to jumpstart or revitalize your work life? Dr. Sumpter suggests earning a higher degree, such as an MBA or aMasters in Leadership, can be an experience and credential to help employees reach their career goals. For more information, visit bschool.pepperdine.edu About Dr. Dana Sumpter: Dana Sumpter is an Associate Professor of Organization Theory and Management at Pepperdine Graziadio Business School. Her research employs a cross-cultural lens in understanding social behavior at work, studying topics including energy, mindfulness, power, work/family systems, people management, and work relationships. She has published in numerous academic journals, and her recent award-winning international management case focused on a woman’s human resource management expatriate role in Oman. In addition to her teaching and scholarship, Professor Sumpter enjoys consulting, giving presentations and talks, and running professional workshops. She gave a popular TEDx talk in 2018 titled "Don't Underestimate Working Mothers." Previously, she was a Vice President of Human Resources at Citigroup, based in New York and Singapore. Across 10 Asia-Pacific nations, Dr. Sumpter has led live executive training and coached executives on people management skills. She is an avid traveler, who has spent time in more than 30 countries, and counting! Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

April 28, 2022 06:00 PM Eastern Daylight Time

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Ripken Baseball Celebrates National Beef Month with Tommy’s Jerky

Ripken Baseball

In celebration of National Beef Month in May, Ripken Baseball announces its first multi-year partnership in the meats and smokies category with Tommy’s Jerky. As the official jerky of Ripken Baseball, Tommy’s Jerky will provide its award-winning products at The Ripken Experience™ in Aberdeen, MD, Myrtle Beach, SC, and Pigeon Forge, TN. To kick off the new partnership, Ripken Baseball will host multiple “Jerky and Jersey” social media contests where fans can win a supply of Tommy’s Jerky products along with a Cal Ripken, Jr. autographed jersey. “We continue to identify and align with partners that elevate the players’ experience,” said Amanda Shank, Vice President of Business Development for Ripken Baseball. “Tommy’s Jerky is the ultimate easy to go snack and perfect option for all of our players, coaches, umpires, and families inside and outside our facilities.” As part of the retail program, Tommy’s Jerky award-winning jerky and meat smokies will be made available to enhance performance and refuel the umpires during competition. In addition, youth travel baseball teams seeking a delicious and easy way to raise funds to support their program have an opportunity to earn a profit by selling Tommy’s Jerky variety of products. Teams are encouraged to reach out directly to Amy Bulick at abulick@tommysjerky.com if interested in receiving more information about Tommy’s Jerky fundraiser program. “We are so pleased and honored to be the Official Jerky and Smokies of Ripken Baseball,” said Amy Bulick, President and CEO of Tommy’s Jerky and Smokies. “Our high-quality production process and unique flavors set us apart from other jerky and smokie brands. Like Ripken Baseball, we are a first-class experience, and we take great pride in what we do.” Tommy’s Jerky and Smokies looks forward to supplying players, families, and fans with amazing products to tempt their tastes for many seasons to come. About Tommy’s Jerky: Tommy’s Jerky and Smokies is built on tradition and pride of a job well done. With a state-of-the-art facility and USDA approval, the delicious jerky and smokies are made for a high protein, low fat snack to enjoy on the go or any time. Made from the highest quality meats, there is a flavor to please everyone that offers a healthy energy filled boost of flavor that fills cravings and boosts performance. About Ripken Baseball Ripken Baseball brings teammates, coaches, and families together through its Big-League Experiences, while teaching the values of the game, and how to play it the right way – the Ripken Way. Recently expanding the best experience in youth sports to satellite locations through Ripken Select Tournaments, Ripken Baseball continues to innovate the game through tournaments, camps, clinics, and spring training at their state-of-the-art baseball and softball facilities – The Ripken Experience™ Aberdeen (Maryland), The Ripken Experience™ Myrtle Beach (South Carolina), and The Ripken Experience™ Pigeon Forge (Tennessee). Contact Details Eric Nemeth +1 602-502-2793 nemeth@ericpr.com Company Website https://www.ripkenbaseball.com/

April 28, 2022 09:03 AM Eastern Daylight Time

New Strategic Partnership Between Cardinal Sports Capital & HPL Digital Sport Creates Accelerator Program

HPL Digital Sport

Cardinal Sports Capital (CSC), a Toronto-based advisory and investment firm focused on the sports gaming and media/tech/data convergence space and HPL Digital Sport (HPLDS), a specialty group within New York-based Hot Paper Lantern, helping sports betting, fantasy sports and sports technology companies create greater brand relevance, announced the creation of a strategic partnership to form an Accelerator Program. CSC is planning to invest between $75-100 million through the Accelerator Program. The Accelerator Program unites the strengths and capabilities of both CSC and HPLDS to help companies in the sports betting, igaming, sports technology and fantasy sports categories navigate through a host of challenges to see their business models grow quicker and become more successful. The Accelerator Program will tap dozens of key investors within the firms’ networks to fund target companies at various emerging growth stage levels. Other specific services include: Helping to shape and create business strategies for marketplace success Relationship building and introductions to targeted customers, vendors, partners, advisors, counsel and others to make key inroads A guiding hand and a focus on capital raises through a large collective investor network Advertising, partnership development, positioning, marketing, public relations, influencer engagement, investor relations and other brand building and customer acquisition solutions The vision behind the Accelerator Program is to help streamline a company’s access to essential tools needed for entrepreneurs to obtain capital, network in the right channels, effectively articulate their value proposition and get their products and services into the hands of the right audiences. WagerWire, a proprietary sports betting futures marketplace, is the first company to participate in the Accelerator Program. “We are excited to leverage the combined skills of CSC and HPLDS to help jumpstart our company. The synergies between the two organizations align extremely well and, as a client, has made combined strategy calls, investor conversations, brand positioning initiatives, public relations goals, as well as overall workflow a seamless experience. These two groups work hand-in-hand, which minimizes the complexity of having a few disconnected agencies help control different parts of our business,” said Zach Doctor, co-founder and CEO at WagerWire. “While the attention surrounding the North American sports gaming market is high, market conditions have clearly become more challenging. We see that it’s harder for even the best companies to navigate the complexities of the capital markets, investment needs, all while positioning themselves the right way with investors, potential strategic partners and customers,” said Scott Secord, partner at Cardinal Sports Capital. “We’ve partnered with HPLDS before on a number of mutual clients and feel our end-to-end services, now offered through the Accelerator Program. really complement what these early growth stage companies need.” CSC also has a strategic partnership with Canaccord Genuity, a global investment banking and financial services company. CSC’s portfolio companies include low6, Quarter4, ThriveFantasy and WagerWire. HPLDS and CSC have previously collaborated on advisory and marketing communications efforts with Quarter4 and ThriveFantasy, as well as other clients. “Many passionate and driven entrepreneurs come to us wanting to market their offerings to build mindshare and new users. But, a lack of investment dollars and a misunderstanding of what the investment community cares about, often creates real challenges to conducting business as they had hoped,” said Ed Moed, CEO of HPL Digital Sport. “This partnership with CSC will allow us to tap our wide-scale network of investors to allow these worthy companies the opportunity to close on their early rounds of investments, and leverage our experience and guidance as advisors to build, market, sell and conduct business as they had planned to.” A number of HPL Digital Sport current and former clients include Sportradar, Monkey Knife Fight, BettorEdge, SharpLink Gaming, Champion Gaming, NBC Sports Edge and Rush Street Interactive. For more information on the Accelerator Program please email: Ed Moed at emoed@hotpaperlantern.com and John Libro at jlibro@cardinalsportscapital.com. About Cardinal Sports Capital: Founded in 2021, Cardinal Sports Capital focuses on market sectors that include sports gaming, and the media/tech/data convergence space. The firm aims to bring a different dynamic to the commercial sports and gaming marketplace through a combination of financial investment, marketing services, and industry connectivity. About HPL Digital Sport: Hot Paper Lantern Digital Sport is a specialty group within Hot Paper Lantern (HPL) that works with sports betting, fantasy and sports technology brands to build greater brand relevance and acquire new audiences. The group’s unique value proposition is how it leverages years of deep expertise in this category with the way it integrates specific services such as: strategic branding, customer research/analytics, performance marketing, public relations and social media strategy, experiential and high level creative design to generate results. Contact Details Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://www.hpldigitalsport.com/

April 28, 2022 09:01 AM Eastern Daylight Time

Elsevier appoints Judy Verses as President, Academic and Government Markets

Elsevier

Elsevier, a global leader in research publishing and information analytics, is pleased to announce the appointment of Judy Verses to the newly created role of President, Academic and Government Markets. Judy will join Elsevier on May 2, 2022 as a member of the company’s executive leadership team, reporting to Kumsal Bayazit, CEO; she will be based in Amsterdam. Judy will be responsible for Elsevier’s global strategy for product development, sales, marketing, academic relations, and research intelligence solutions to serve the needs of academic researchers, librarians, research leaders, policymakers, and funders. She will be instrumental in building on Elsevier’s extensive open access (OA) offerings that include more than 600 gold OA journals, over 2,000 institutions served by transformative deals around the world, and some 119,000 OA articles published in 2021. Judy will oversee the company’s broad product portfolio aimed at academic and government customers, including: ScienceDirect, the world’s largest platform for peer-reviewed primary scientific and medical research hosting more than 19 million pieces of content from 4,400 journals and 43,000 e-books. Scopus, an expertly curated abstract and citation database with content from 27,000+ journals by 7,000+ publishers to help researchers track and discover global knowledge in all fields. SciVal, a web-based analytics solution that provides insights into the research performance of over 20,000 academic, industry and government research institutions. Pure, a research information management system that enables evidence-based decisions, simplifies research administration, and optimises impact, reporting and compliance. Digital Commons, a leading institutional repository that enables universities to share and preserve their community’s research, scholarship, and collections with a range of modules to improve research data management, visibility and impact. Judy’s career is testament to her belief in the power of knowledge to enable and transform individuals and communities. She has a strong track record of building trust and of being a strong advocate for inclusion and diversity. Most recently, Judy was Executive Vice President, Research, at Wiley, leading the company’s academic journal publishing and platforms businesses. Prior to joining Wiley in 2016, she was President, Global Enterprise & Education at Rosetta Stone, a market leader in online language learning and literacy. Previously, she had been President and Chief Client Officer at Blackboard, a leading supplier of educational enterprise software where she was accountable for all global marketing and sales and driving the transformation to a customer-centric organization. The earlier part of Judy’s career was in telecommunications with Verizon where she held multiple senior leadership roles in sales, product, and marketing. Judy Verses commented on her appointment: “I cannot be more excited to join the Elsevier team. In my time in the industry, I have always been impressed with Elsevier’s tremendous portfolio of quality content and data analytics solutions. I look forward to the opportunity to work with an exceptional group of people to delight our customers in the research community and drive towards an open future.” Kumsal Bayazit, CEO of Elsevier, said: “Judy is a highly respected leader who understands deeply the needs of our customers in the research community. She is passionate about serving librarians, researchers, research leaders, policy makers and funders to advance knowledge and make critical decisions based on quality content and insights. We are delighted to welcome Judy to the Elsevier team at this exciting time as we work together with the communities that we serve to advance openness, inclusion, collaboration and transparency in research.” About Elsevier As a global leader in information and analytics, Elsevier helps researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. We do this by facilitating insights and critical decision-making for customers across the global research and health ecosystems. In everything we publish, we uphold the highest standards of quality and integrity. We bring that same rigor to our information analytics solutions for researchers, health professionals, institutions, and funders. Elsevier employs 8,700 people worldwide. We have supported the work of our research and health partners for more than 140 years. Growing from our roots in publishing, we offer knowledge and valuable analytics that help our users make breakthroughs and drive societal progress. Digital solutions such as ScienceDirect, Scopus, SciVal, ClinicalKey and Sherpath support strategic research management, R&D performance, clinical decision support, and health education. Researchers and healthcare professionals rely on our 2,700+ digitized journals, including The Lancet and Cell; our 43,000+ eBook titles; and our iconic reference works, such as Gray's Anatomy. With the Elsevier Foundation and our external Inclusion & Diversity Advisory Board, we work in partnership with diverse stakeholders to advance inclusion and diversity in science, research and healthcare in developing countries and around the world. Elsevier is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.elsevier.com Contact Details Andrew Davis VP Corporate Communications andrew.davis@elsevier.com Company Website https://www.elsevier.com/

April 28, 2022 08:00 AM Eastern Daylight Time

Innovate London: Symphony launches its embedded collaboration platform and introduces a Microsoft Teams integration

Symphony Communication Services

Symphony - the leading markets’ infrastructure and technology platform - revealed financial firms will now be able to embed its technology in other platforms in order to successfully complete their workflows without context switching or adding friction. The company launched its embedded collaboration platform (ECP) on Tuesday as part of Symphony’s flagship conference Innovate, which took place in London. ECP enables firms to pull Symphony’s communication stack into other platforms allowing for a smoother and more efficient user experience, bridging silos across the industry. This innovation was demonstrated on stage with recent partner smartTrade, a leading global technology provider that seamlessly integrates with multi-asset electronic trading platforms, helping customers achieve business growth through its cost-efficient, technologically advanced secure private SaaS end-to-end solution. In one remarkable demonstration of production level applications, the audience saw the technology of Symphony, Cloud9 and StreetLinx working together seamlessly with the configuration to serve unique workflows between a market maker and a market taker. CEO Brad Levy highlighted the current volatility in the markets and Symphony’s ability to provide financial firms with the critical tools to adapt and expand, creating a secure environment for collaboration and communication, enabling and building integrated and interoperable workflows. Also making customer preferred communication channels such as WhatsApp and WeChat compliant for institutional users. “In an increasingly complex and volatile world, where so much is in motion, Symphony helps you simplify and navigate through the fog in the middle, under and around,” said Levy. Symphony also announced a Microsoft Teams integration that will allow users to start Teams video-calls from their Symphony chats. This integration is the latest in a compliant communications enterprise solutions offering that includes Zoom, Salesforce, WhatsApp, WeChat and SMS. A lively fireside chat focused on market challenges with the participation of UK International Data Transfers Expert Council member, board advisor and NED Vivienne Artz OBE, Cajetan Group’s co-founder and managing director, C-suite coach and trusted adviser Georgie Dickins and Symphony’s general counsel Corinna Mitchell took place. Also buyside leaders from Pictet Asset Management, Abu Dhabi Investment Authority, HSBC Asset Management and BNP Paribas Asset Management discussed remote work, volatility in the market and automation. Innovate London was focused on how customers leverage the Symphony platform to create and materialize innovation. The audience learned about use cases and customer wins from live demonstrations, including Sphere, Finsemble, ChartIQ, Tradefeedr, Imbotiqa and Symphony Groups. HSBC Asset Management demoed a primary issuance trading workflow management tool, where they leveraged Symphony and Genesis, to detect, discuss and implement collectively as a truly global virtual team, while BNP Securities Services demonstrated an integration built between internal query management solution Hobart and chosen collaboration platform Symphony, providing efficiency and oversight to client service teams and clients, respectively. Over 200 leaders attended Innovate London in-person while over 400 financial professionals from around the world were able to watch live online. To view the Innovate London sessions please visit: https://innovate.symphony.com/. The next edition of Innovate will take place in New York on October 20, 2022. About Symphony Symphony is the most secure and compliance-enabling markets’ infrastructure and technology platform, where solutions are built or integrated to standardize, automate and innovate financial services workflows. It is a vibrant community of over half a million financial professionals with a trusted directory and serves over 1,000 institutions. Symphony is powering over 2,000 community built applications and bots. For more information, visit www.symphony.com. Contact Details Symphony Communication Services Odette Maher, Global Head of Communications and Corporate Affairs +44 7747 420807 odette.maher@symphony.com Company Website https://symphony.com/

April 28, 2022 05:00 AM Eastern Daylight Time

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Latinx Newswire Rebrands as Noticias Newswire, Announces Major Expansion of Hispanic Press Release Guaranteed Media Placements Network

Noticias Newswire

About Noticias Newswire Privately owned Noticias Newswire (formerly Latinx Newswire), is the only Hispanic-owned and operated, affordable multimedia press release distribution service targeting the U.S. Hispanic market. Founded in 2013, Noticias Newswire is revolutionizing the wire industry by making every press release a Multimedia News Release and doing away with costly and unnecessary word count “overage,” image and video charges. Noticias Newswire offers a strategic, affordable way to send a multimedia news release to U.S. Hispanic journalists, influencers, TV show producers and Radio show producers. Clients receive the most comprehensive distribution to Latinx media professionals and influencers (through a database that contains over 12,000 media contacts), unparalleled multimedia visibility and social media exposure – all with revolutionary affordability. As of 2021, Noticias Newswire provides its clients with guaranteed visibility on over 200 Hispanic and General Market websites, including Diario Las Americas, El Latino San Diego, El Mundo Boston, MarketWatch, Yahoo Finance and AP News. No other wire offers such powerful social media, SEO and multimedia benefits at Noticias Newswire’s revolutionary rates. With a mission to empower the U.S. Hispanic market through business and personal brand storytelling, Noticias Newswire’s founders are all Hispanic marketing, public relations and journalism veterans who have launched innovative Hispanic press release distribution services since 2000. The team of founders launched Hispanic PR Wire, Latin Clips and Hispanic Digital Network in the early 2000s and sold these three companies to competitor PR Newswire in 2008. For more information, visit noticiasnewswire.com. Follow Noticias Newswire on Twitter, Facebook, Instagram and LinkedIn. Contact Details Noticias Newswire Bill Gato +1 305-815-4567 bill@noticiasnewswire.com Company Website https://www.noticiasnewswire.com

April 27, 2022 04:00 PM Eastern Daylight Time

State of Texas Selects Comcast Business to Offer High-Speed Networking Solutions Throughout the State

Comcast Houston

The State of Texas’ Department of Information Resources (DIR) has selected Comcast Business as one of its providers in delivering high-capacity, fiber and broadband services to state agencies and public sector entities throughout the state. This new agreement provides agencies an additional set of diverse network solutions statewide. “We understand how critical it is for Texas’ agencies and educational institutions to stay up-to-date on, and connected to, some of the latest network solutions, particularly as reliance on them has increased exponentially in recent years,” said David Cross, Vice President of Public Sector Sales for Comcast Business. “We are proud to be able to offer a convenient and quick path to network connectivity for the State of Texas. We look forward to future partnerships, and to building the future of Texas’ network.” About Comcast Business: Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help organizations of different sizes prepare for what’s next. Comcast Business offers an expansive portfolio of services through the TEX-AN Program, including offerings such as Metro Ethernet, Dedicated Internet Access, SDN, software-defined wide-area-network (SD-WAN), network function virtualization, and network virtualization. Comcast Business has also been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest-growing providers of Ethernet services. Contact Details Comcast Houston Foti Kallergis +1 832-986-0196 foti_kallergis@comcast.com Company Website https://houston.comcast.com/

April 27, 2022 02:22 PM Central Daylight Time

Kivvit Named a Finalist for PRovoke Media’s North America Digital Agency of the Year

Kivvit

Kivvit has been chosen as a finalist for North America Digital Agency of the Year as part of PRovoke Media’s annual Agencies of the Year review – an exhaustive research process involving more than 150 submissions and 50 meetings with agencies across the U.S. and Canada. In announcing the recognition, PRovoke praised Kivvit for “bringing the tenacity—and results-orientation—of political campaigns” into its work with partners across sectors and for its “outstanding digital operations—including an investment in proprietary data and analytics that powers its campaigns and enables it to demonstrate real business impact.” PRovoke unveiled its 2022 agencies of the year and awards short list ahead of its SABRE North America gala, which will be held in New York City on May 4 th. Kivvit has been among PRovoke’s North American agencies of the year for the past 5 years and previously won Digital Agency of the Year in 2020. In the lead up to SABRE, PRovoke has also named Kivvit partner Anheuser-Busch the Diamond SABRE award winner for Company of the Year, pointing to the company’s innovative data-driven corporate reputation campaign, which Kivvit is proud to support. This prestigious award recognizes an organization that has embraced public relations as a key management discipline and can demonstrate that public relations has made a significant contribution over the course of the year to its overall performance. Additionally, Kivvit’s industry-leading work earned finalist recognition in several other SABRE award categories, including: The Diamond SABRE Award for Superior Achievement in Research and Planning, which recognizes public relations campaigns that draw on original research and modern data and analytics to develop critical insights into the client and its audience, and use formal planning techniques to devise the most appropriate strategic approach to address a challenge or seize and opportunity; The Diamond SABRE Award for Superior Achievement in Measurement and Evaluation, which recognizes campaigns focused on specific metrics to achieve a meaningful and measurable contribution to an organization’s bottom-line results; Educational & Cultural Institutions, which recognizes leading work on behalf of schools, universities, museums, and art galleries; and Issues Management, which recognizes advocacy campaigns that effectively shape attitudes and outcomes related to public policy. You can find the full list of this year’s finalists here. DIGITAL AGENCY OF THE YEAR PROFILE Below is an excerpt from PRovoke’s profile of Kivvit as an Agency of the Year finalist: Backstory Kivvit was created in October of 2015 through the merger of ASGK Public Strategies and M Public Affairs, with the goal of bringing the tenacity—and results-orientation—of political campaigns into corporate and nonprofit sectors to corporate clients. It is best known for public affairs and issues management work, as well as for its outstanding digital operations—including an investment in proprietary data and analytics that powers its campaigns and enables it to demonstrate real business impact. Locations Kivvit has operations across the United States, with offices in Boston, Chicago, Miami, New York, New Jersey, and Washington, DC. Performance Kivvit reported a very respectable 13% increase in revenues in 2021, ending the year just a little short of the $40 million mark and consolidating its position as one of the largest independent public affairs firms in the US. Driving the growth was the doubling of the firm’s advertising and research and insights revenue. Kivvit continued its work for blue-chip brands like Abbott, Anheuser-Busch, Google, the New York League of Conservation Voters, Tesla, The Nature Conservancy and the University of Chicago, while adding new assignments from the American Library Association, the Asian American Federation, the National Brain Tumor Society, and Similarweb. People & Culture Kivvit expanded its management team and increased the diversity of its leadership corps in 2021, most notably with the addition of four new managing directors: Arielle Goren, an executive and crisis communications expert who previously headed her own firm; Aaron Mays, who also led his own business; Terri Sanders, who joined from HIMSS, where she was chief marketing and communications officer; and Jalisa Washington-Price, a veteran of iHeartMedia and the Biden presidential campaign. The firm also doubled the size of its digital and insights teams. And the firm partnered with consultant Ivy Planning Group and talent firm Offor to ensure that it remained on the leading edge in terms of inclusion. Thought Leadership & Work Kivvit’s best work is driven by insights derived from data—an area in which it excels. This includes a Covid-19 vaccination effort for New Jersey’s Department of Health that included a survey examining all the reasons for vaccine hesitancy and then produced highly targeted messaging that helped the state achieve one of the highest vaccination levels in the country. On the corporate front, meanwhile, Kivvit helped Anheuser-Bush rethink its reputation strategy, focusing on its major economic investments, game-changing commitments to sustainability, and product innovation to maximize favorable opinions. But Kivvit also works on big issues, expanding harm reduction services in New Jersey and securing investment in New York’s disabilities sector. And the firm’s interest in the most critical progressive issues of the day also extends to its own thought leadership, highlighted by research into corporate support for Black Lives Matter. - Paul Holmes About Kivvit Kivvit is one of the largest and fastest-growing independent strategic communications and public affairs firms in the United States, with over 130 professionals across six offices in Boston, Chicago, Miami, New York, New Jersey, and Washington, D.C. Kivvit has earned over 60 awards and recognitions in the past 5 years, including Public Affairs of the Year (Reed Awards), Digital Agency of the Year (PRovoke SABRE North America), Most Innovative Agency (Bulldog Stars of PR Awards), and a Best Agency to Work For (PRovoke). Kivvit also leads O'Dwyer's national rankings of independent communications firms across multiple categories, including #1 for Real Estate Finance & Development, #2 for Energy and Non-Profit, #4 for Purpose and Corporate Social Responsibility. To learn more and see what we do, visit www.Kivvit.com and follow us @TeamKivvit. Contact Details Zach Silber +1 212-929-0669 zsilber@kivvit.com Company Website https://www.kivvit.com/

April 27, 2022 12:00 PM Eastern Daylight Time

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