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An Inherited Condition Could be the Cause of Your Early Heart Disease or Stroke, But Your Doctor is Probably Not Testing for It

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/Y_mu9ZpIO88 Heart disease is still the single biggest threat to American health today. Family Heart Foundation research shows that less than 5% of Americans are being screened for the most common, life-threatening genetic condition that causes early strokes and heart attacks – elevated Lipoprotein(a) or Lp(a) for short. Elevated lipoprotein(a) is the most common genetic cause of early heart disease and stroke. One in 5 people worldwide have inherited high Lp(a), and most don’t know it. You inherit your Lp(a) level from your parents. Because elevated Lp(a) isn’t screened for, the first sign of this condition may be a stroke or a heart attack. Elevated levels of Lp(a) increases the risk of blood clotting and plaque buildup inside the blood vessels, which can block the flow of blood and oxygen to your heart and brain. Compared to the general population, people with elevated Lp(a) have 2-3 times the risk for a heart attack and stroke at a young age. The higher your Lp(a), the higher your risk. Lp(a) is not measured in the standard cholesterol panel. It’s important to understand if you have elevated Lp(a). Multiple therapies are in development but in the meantime, there are things you can do to manage your other cardiovascular risk factors, such as keeping your LDL cholesterol levels very low. The Family Heart Foundation can help you find a healthcare provider near you and connect you to others living with elevated Lp(a). The Family Heart Foundation is the only patient-centered, research and advocacy organization focused on addressing the lack of screening and care for people born and living with this common life-threatening condition. On March 20 th a nationwide media tour was conducted featuring Dr. Amit Khera, Professor and Director of Preventive Cardiology UT Southwestern Medical Center and Misty Votaw. Topics they discussed included: Who should have their Lp(a) measured and when. Misty’s story and how the Family Heart Foundation provided resources. If you have elevated Lp(a), what can you do to reduce your risk of heart disease and stroke. What the Family Heart Foundation is doing to address gaps in care for 60 million Americans at risk. For more information and to find out if you have elevated Lp(a), contact the Family Heart Foundation’s Care Navigation team at FindLpa.org. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 25, 2024 01:13 PM Eastern Daylight Time

Video

Monster Energy Unveils New Java Monster Irish Crème Flavor in Spectacular Fashion at Chicago’s St. Patrick’s Day Celebrations

YourUpdateTV

Monster Energy, the brand synonymous with exhilarating energy drinks, has once again taken innovation and celebration to the next level. In an unforgettable display of excitement and flavor, Monster Energy proudly introduced its latest creation, Java Monster Irish Crème, amidst the vibrant festivities of Chicago's St. Patrick's Day parade. In a city renowned for its spirited St. Paddy’s celebrations, Monster Energy went all out to ensure the launch of Java Monster Irish Crème was as memorable as the legendary patron saint himself. The Chicago River gleamed a brilliant emerald, mirroring the lively spirit of the day, thanks to Monster Energy's participation in the annual river-dyeing tradition. But the spectacle didn't stop at the water's edge. The streets of Chicago were alive with the roar of the Java Monster truck, a behemoth of energy making its way through the parade. Decked out in striking Monster Energy branding and the bold, irresistible allure of the new Java Monster Irish Crème flavor, the truck was the beating heart of the giant green serpentine procession… a serpent even St. Patrick would have allowed back into Ireland! Adding to the day's excitement, the Monster Energy team, alongside the enchanting Monster Girls and a particularly mischievous leprechaun, traversed the parade route. Their mission was clear and delightfully received: to gift thousands of eager parade-goers with cans of the new Java Monster Irish Crème. This creamy, dreamy addition to the Java Monster lineup is infused with the rich, smooth taste of Irish crème, promising an invigorating energy boost with every sip. "The launch of Java Monster Irish Crème is not just about introducing a new flavor; it's a celebration of innovation, energy, and community," said Dan McHugh, CMO at Monster Energy. "We're thrilled to share this moment with the city of Chicago and to bring a taste of Irish tradition to the Java Monster family. This new flavor is our way of paying homage to the vibrant energy of St. Patrick's Day, and we couldn't think of a better place to do that than in the heart of the celebration here in Chicago." As the festivities continued, a wrapped Monster Energy boat made its way along the now-green Chicago River, turning heads and drawing cheers from the crowd. The vibrant Monster Energy and Java Monster branding stood out against the festive backdrop, creating a memorable spectacle that perfectly encapsulated the spirit of the day. Monster Energy is excited for consumers nationwide to experience the unique blend of premium coffee and Monster’s energy blend with the delicious taste of Irish crème. The Java Monster Irish Crème is now available wherever Monster Energy drinks are sold. Join us in celebrating this thrilling new addition to the Monster Energy family. Here's to a future filled with energy, excitement, and the incomparable taste of Java Monster Irish Crème… sláinte! # # # About Monster Energy: Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, eSports or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes, gamers and musicians represent. More than a drink, it's the way of life lived by athletes, bands, believers, and fans. See more about Monster Energy including all of its drinks at www.monsterenergy.com. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 21, 2024 01:06 PM Eastern Daylight Time

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ECO Animal Health focused on innovation and global expansion as it grows its pipeline

Eco Animal Health Group PLC

ECO Animal Health Group PLC CEO David Hallas joins Proactive's Stephen Gunnion with more on the global animal health company focused on pigs and poultry. Hallas explained the company offers a variety of products aimed at maintaining animal health and treating diseases, particularly respiratory and intestinal issues. While a significant portion of its revenue is attributed to its flagship product, Aivlosin, he said the company maintains a diversified portfolio with operations in over 70 countries, more than 20 products, and around 200 licences for different indications. Hallas highlighted the company's fourth-quarter and full-year 2024 trading performance, driven by increasing demand for its products, especially Aivlosin, which assists in raising healthy animals to meet the global protein demand. The company's growth is notably robust in Brazil, a key protein producer. Hallas clarified that the company's operations and revenue are not overly dependent on China, with over 75% of revenue generated from outside this region. Despite challenges in the Chinese market reported by competitors, Hallas differentiates ECO Animal Health's sector from genetics, emphasizing its focus on animal health and prevention. The company is also expanding its product line with the upcoming launch of vaccine products in 2025, following recent trademark approvals in the EU, UK, and the US. Additionally, ECO Animal Health has initiated a limited share buyback, viewing it as an opportunistic use of funds following property disposals, while still prioritizing investments in innovation and the current business. Contact Details Proactive UK Ltd +44 20 7989 0813 uk@proactiveinvestors.com

March 21, 2024 12:26 PM Eastern Daylight Time

Video

YourFMO Reaches a Donation Milestone: Equivalent of 10 Million Meals Donated to Feeding America®

YourFMO

YourFMO, a national, non-governmental, independent marketing organization that provides agents with valuable resources they need to help clients decide on Medicare options, announced that it has reached a major milestone in its partnership with Feeding America ®: YourFMO has donated in excess of 10 million meals since 2019. Since starting its partnership with Feeding America, YourFMO has donated the equivalent of 10 meals* for every effective insurance enrollment that agents submit through the YourFMO Enrollment Center. “When we started our partnership with Feeding America, the idea of donating the equivalent of 1 million meals seemed like an ambitious goal,” said Matthew Graham, senior vice president and YourFMO program leader. “The independent agents who embrace our enrollment center in Q4 of 2023 fueled us to surpass this 10-million-meal milestone.” YourFMO and Feeding America share a common goal to support America’s senior population. According to Feeding America, 5.5 million seniors (1 in 14 or 7.1%), age 60 and older, were food insecure in 2021. Every state is home to seniors and older adults who experience food insecurity. Feeding America is committed to an America where no one is hungry. The organization partners with people experiencing food insecurity, policymakers, organizations and supporters, united with them in a movement to end hunger. “We are so grateful for partners like YourFMO, whose commitment to Feeding America has resulted in a remarkable milestone of 10 million meals donated since 2019,” said Lauren Biedron, Feeding America’s Senior Vice President of Corporate Partnerships. “Their dedication has had a far-reaching impact on local food banks and their surrounding communities in addressing hunger, including the critical issue of senior hunger.” YourFMO’s closest business partners appreciate the opportunity to support Feeding America when they use the enrollment center. “Many of the companies in the AmeriLife portfolio rely on YourFMO’s platform to efficiently process Medicare enrollments,” said Scotty Elliott, Chief Distribution Officer of Health at AmeriLife. “The ability to also play a role in helping to feed seniors who are battling food insecurities is a benefit that can’t be overstated.” YourFMO’s efforts to support Feeding America have also helped inspire AmeriLife’s corporate giving efforts. During last year’s Valspar Championship, AmeriLife – in partnership with local affiliate Feeding Tampa Bay – sponsored a food donation drive at the golf tournament. Fans eagerly responded by donating 5,000 pounds of shelf-stable food items, and the two partners look forward to hosting this food drive activation once again during the final round of the 2024 Valspar Championship on Sunday, March 24. “YourFMO helped introduce us to the worthwhile efforts of Feeding America,” said Elliott. “We’re proud to hold another donation drive at this year’s tournament and help those in our community who are facing hunger.” YourFMO sees its partnership with Feeding America as an ongoing commitment. “I know I can speak for the entire YourFMO team in saying we’re incredibly grateful for the support from our independent agents who helped us reach 10 million donated meals,” added Graham. “I’m excited to see how many more meals we can donate and how many neighbors in need we can support in 2024 and in years to come.” Individuals who want to support YourFMO’s efforts can visit its Team Feed Corporate donation page to make a financial contribution. *$1 helps provide at least 10 meals ### About YourFMO YourFMO is a national non-government, independent marketing organization that is a one-stop shop for independent agents to grow their business. The site provides agents with the information they need to help their clients make thoughtful Medicare decisions. YourFMO provides agent and consumer resources, including the YourFMO Enrollment Center, which is a multi-carrier platform that allows agents to compare, quote, and enroll their clients conveniently in one place. For more information, visit YourFMO.com. About Feeding America Feeding America is committed to an America where no one is hungry. We support tens of millions of people who experience food insecurity to get the food and resources they say they need to thrive as part of a nationwide network of food banks, statewide food bank associations, food pantries and meal programs. We also invest in innovative solutions to increase equitable access to nutritious food, advocate for legislation that improves food security and work to address factors that impact food security, such as health, cost of living and employment. We partner with people experiencing food insecurity, policymakers, organizations, and supporters, united with them in a movement to end hunger. Visit FeedingAmerica.org to learn more. Contact Details AmeriLife for YourFMO Jeff Maldonado media@amerilife.com Company Website https://yourfmo.com/

March 20, 2024 01:00 PM Eastern Daylight Time

ASSOCIATION OF PICKLEBALL PLAYERS, UTR SPORTS LAUNCH FUNDRAISING PROGRAM TO SUPPORT AMERICAN CANCER SOCIETY THROUGH PICKLEBALL

AOPP

The Association of Pickleball Players (APP), the American Cancer Society and UTR Sports are teaming up to fight cancer through Doubles Dink for Cancer, a first-of-its-kind community-based fundraising program. The year-round program is designed to unite communities around the beloved sport of pickleball and in support of a single mission: to end cancer as we know it, for everyone. With nearly 50 million adult Americans playing pickleball, Doubles Dink for Cancer invites players of all levels to play pickleball or organize an event to celebrate cancer survivors, remember loved ones lost to cancer and raise funds to improve the lives of people with cancer and their families. Hosted on UTR Sports’ innovative software, these volunteer-led, round robin doubles tournaments can happen anytime, anywhere—from a local pickleball or tennis club, to community courts or even homemade, temporary courts lined with chalk. Events are designed to be fun and open to everyone, including the most experienced pickleball players and people picking up a paddle for the first time. “Pickleball offers physical, social and emotional benefits—all important to a battle against cancer. Doubles Dink for Cancer builds on this as a fun way to get moving, raise awareness and leverage the pickleball community for good,” said APP Founder Ken Herrmann. “With the majority of people having a personal connection to cancer, we hope you join us in rallying behind the American Cancer Society to bring renewed hope for patients and their families on a national scale.” Doubles Dink for Cancer will also showcase how pickleball can play a part in cancer avoidance, as people maintain an active and healthy lifestyle—an important factor in reducing cancer risk. Cancer can impact anyone at any age and finding cancer early increases survival rates. According to the American Cancer Society, more than 1.9 million people are expected to be diagnosed with cancer this year. At present, one in two men and one in three women in the United States will receive a cancer diagnosis in their lifetime. Doubles Dink for Cancer will donate 70 percent of proceeds from registration fees to further the American Cancer Society’s mission through funding cancer research discoveries, enhancing direct patient support in 20,000 communities across the country and through advocating for policies that enhance access to cancer care. “We’re excited to work with the Association of Pickleball Players to broaden our reach and amplify the message that physical activity, like playing pickleball, can help prevent cancer,” said Dr. Arif Kamal, chief patient officer at the American Cancer Society. “Uniting this community around reducing cancer risks and supporting our mission is invaluable and will help us impact more lives.” Doubles Dink for Cancer is now live in Florida, providing a pilot launch in one of the strongest pickleball communities in the world before its national roll out in Summer 2024. The Miami-Fort Lauderdale metropolitan area represents the single largest concentration of pickleball players in Florida, with 20 percent of the state’s pickleball-playing population residing in the area. According to the APP’s 2023 player participation research data, the Miami-Fort Lauderdale metropolitan area is the fourth largest pickleball market in the nation, with 3.1 percent of their population having played the sport at least once in the past twelve months. Each Doubles Dink for Cancer event, regardless of tournament size, will be supported with the following signature elements: An event page on UTR Sports where organizers can invite friends, manage registration and communicate with players Resources for beginner event organizers to easily manage the tournament, including a toolkit with sample schedules, scoresheets, brackets, volunteer needs and more For more experienced organizers, access to UTR Sports technology to run the event using its tournament management software Branded T-shirts for event participants “We are excited and honored to be partners on this great initiative,” said Mark Leschly, UTR Sports Chairman and CEO. “Cancer impacts so many Americans, and the opportunity to support the battle while playing the great sport of pickleball is a win for everyone. We are proud to host these events on UTR Sports and look forward to what we can accomplish together.” Community members interested in planning a local event or serving as a Doubles Dink for Cancer ambassador can access resources and additional information at theapp.global/doublesdinkforcancer. Each player will pay a registration fee to participate, as they do for any local tournament or court rental, with 70 percent of proceeds supporting the American Cancer Society’s lifesaving cancer research and commitment to advancing health equity through essential programs and services. In addition to nationwide community events, Doubles Dink for Cancer will have a strong presence at all APP Tour events. Local cancer survivors, caregivers, advocates and their families will be recognized on Championship Court for as living proof of the American Cancer Society’s mission. Doubles Dink for Cancer will also be highlighted through on-site activations, signage and broadcasts at APP Tour events. More information, including updates for Doubles Dink for Cancer’s national roll out, will be available at theapp.global/doublesdinkforcancer or by following the APP on Instagram, X, Threads, TikTok, Facebook and LinkedIn. # # # About the APP: The Association of Pickleball Players (APP) provides opportunities for pickleball players of all ages and skill levels—professionals, amateurs and recreational—to compete in world-class pickleball events for the opportunity to win prize money and be seen on internationally televised broadcasts. The APP was founded in 2019 and operates the first and only tour fully and officially sanctioned by USA Pickleball. In 2023, it held 19 events across the country and supported five international tournaments. The APP prides itself on developing the next generation of pickleball champions through its APP Next Gen Series, the APP Next Gen National Team and other youth initiatives. The 2024 schedule, recent news and additional information about the APP are available at theapp.global and on Instagram, X, Threads, TikTok, Facebook and LinkedIn. About UTR Sports: The mission of UTR Sports (formerly Universal Tennis) is to connect and grow the sports of tennis and pickleball with accurate global ratings, innovative events and a global community centered around level-based play. The UTR Sports Platform is anchored by our patented ratings technology. UTR Sports provides the technology tools and solutions relevant and valuable to players, coaches and organizers. UTR Sports is creating opportunities and pathways, for players from all over the world, in all stages of life, to find better matches and unlock a more fun, affordable and flexible experience. Follow UTR Sports on social media @UTR_Sports. Media Contacts: Julianne Olivo for the APP at jolivo@intersport.global Darrya Lipscomb for the American Cancer Society at darrya.lipscomb@cancer.org The Association of Pickleball Players (APP) provides opportunities for pickleball players of all ages and skill levels—professionals, amateurs and recreational—to compete in world-class pickleball events for the opportunity to win prize money and be seen on internationally televised broadcasts. The APP was founded in 2019 and operates the first and only tour fully and officially sanctioned by USA Pickleball. In 2023, it held 19 events across the country and supported five international tournaments. The APP prides itself on developing the next generation of pickleball champions through its APP Next Gen Series, the APP Next Gen National Team and other youth initiatives. The 2024 schedule, recent news and additional information about the APP are available at theapp.global and on Instagram, X, Threads, TikTok, Facebook and LinkedIn. Contact Details Julianne Olivo jolivo@intersport.global Company Website https://theapp.global

March 20, 2024 11:00 AM Eastern Daylight Time

OYO US Outpaces Industry, Clocks 17% Growth in Per Room Revenue in 2023

OYO

Global travel technology company, OYO’s US operations reported that it has outpaced the budget hotel industry’s per room revenue (RevPar) growth in 2023. While OYO's per room revenue witnessed a ~17% growth in 2023, the budget hotel segment in the US’s per room revenue saw a 9% decline y-o-y in 2023, according to STR report. OYO has also witnessed above average growth in certain markets like Pennsylvania and New Mexico, where per room revenue has improved by more than 25% in 2023. Other states such as Oregon and Washington have seen a jump in Used Room Nights by approximately 25%. Occupancy rates across OYO hotels in the US surged ~9% y-o-y in 2023, whereas Average Room Rate (ARR) recorded 7% growth in 2023 as compared to 2022. Talking about the development, Gautam Swaroop, CEO-OYO International said, “ Despite broader market challenges, OYO demonstrated resilience in 2023. By focusing on our core markets, driving operational efficiency and leveraging on our tech and data, we have been able to show growth in revenue for hotels owners' part of the OYO network in the US.” Dilip Narendrabhai Patel, the owner of OYO Blue Jam Motel Salem, who has been part of OYO since April 2020 said, “We have seen consistent, sustained growth in revenue for our hotel in Washington DC. Our hotels have been showing 28% growth in 2023 alone (vs 2022) and OYO’s tech integrations and innovations have simplified the way we work and has brought efficiencies across board.” OYO offers hotels access to a large base of regular customers through its app and website, and lists hotels on multiple Online Travel Agents (OTAs) to boost booking demand and revenue. OYO’s best-in-class Artificial Intelligence-enabled pricing software automatically drives the best booking prices across all channels, based on room type, seasonality and other factors, therefore, enabling such an increase in online revenues. OYO has started offering hotels the flexibility of not having to invest heavily in redoing the hotel to join the OYO platform, something that other budget hotel chains insist on. Therefore, the initial investment to join OYO is minimal. It has been focusing instead on standardizing service led components such as customer support and booking experience. OYO helps ensure great experience for customers, with ease of search and a quick booking experience, highly competitive room prices as per market demand patterns, automated tools such as Artificial Intelligence powered chatbots to quickly resolve customer queries, loyalty programs and easy refund, if needed. OYO recently announced that it has partnered with Stripe to ease the payment experience for its customers and hotel owners in the US. The integration will provide hotel owners with a flexible and seamless solution for in-person payments with Stripe Terminal at their hotels. OYO hotels in the US will also be enabled with real-time payouts through Instant Payouts with Stripe, which will improve their cash flow. OYO also announced the launch of a virtual front desk solution for its partner hotels in the US. The self check-in technology is integrated with smart lock systems, allowing guests to enjoy keyless entry and exit without the need for physical key cards. Round-the-clock virtual front desk powered by ChatGPT reduces front desk operations expenses by ~60%, saving an average OYO hotel ~$30,000 annually. The virtual front desk supports 80+ languages and promptly assists guests in their preferred language, addressing queries and concerns in real-time. Additionally, the system automates payment collection, streamlining the entire process for a hassle-free experience. ChatGPT4 also analyses guest preferences to provide tailored recommendations for activities, dining, and local attractions. OYO has presence in over 35 countries globally. It owns a vacations home business in Europe called OVH (OYO Vacation Homes) which operates legacy brands such as DanCenter and Belvilla. About OYO: OYO is a global platform that aims to empower entrepreneurs and small businesses with hotels and homes by providing full-stack technology products and services that aim to increase revenue and ease operations; bringing easy-to-book, affordable, and trusted accommodation to customers around the world. OYO offers 40+ integrated products and solutions to patrons who operate over 168,711 hotel and home storefronts in more than 35 countries including India, Europe and Southeast Asia, as of September 30, 2022. For more information, visit here Disclaimer: Oravel Stays Limited is proposing, subject to applicable statutory and regulatory requirements, receipt of requisite approvals, market conditions and other considerations, to make an initial public offering of its equity shares (the “Equity Shares”) and has filed the Draft Red Herring Prospectus (“DRHP”) with the Securities and Exchange Board of India (“SEBI”). The DRHP is available on the website of SEBI at www.sebi.gov.in, websites of the Stock Exchanges, i.e., BSE Limited and National Stock Exchange of India Limited at www.bseindia.com and www.nseindia.com, respectively, and is available on the websites of the Global Coordinators and Book Running Lead Managers, i.e., Kotak Mahindra Capital Company Limited, J.P. Morgan India Private Limited and Citigroup Global Markets India Private Limited at www.investmentbank.kotak.com, www.jpmipl.com and www.online.citibank.co.in/rhtm/citigroupglobalscreen1.htm; the websites of the Book Running Lead Managers, i.e., ICICI Securities Limited, Nomura Financial Advisory and Securities (India) Private Limited, JM Financial Limited and Deutsche Equities India Private Limited at www.icicisecurities.com, www.nomuraholdings.com/company/group/asia/india/index.html, www.jmfl.com and www.db.com/India, respectively. Investors should note that investment in equity shares involves a high degree of risk and for details relating to the same, refer to the Red Herring Prospectus which may be filed with the Registrar of Companies in the future, including the section titled “Risk Factors”. Potential investors should not rely on the DRHP filed with SEBI for making any investment decision. The Equity Shares offered in the Fresh Issue (as defined in the DRHP) and the Offer for Sale (as defined in the DRHP) have not been and will not be registered under the U.S. Securities Act of 1933, as amended (the “Securities Act”) and, may not be offered or sold within the United States except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the Securities Act and applicable state securities laws. Accordingly, the Equity Shares are only being offered and sold (i) within the United States only to “qualified institutional buyers” (as defined in Rule 144A under the Securities Act) in transactions exempt from, or not subject to, the registration requirements under the Securities Act, and (ii) outside the United States in offshore transactions in reliance on Regulation S under the Securities Act and pursuant to the applicable laws of the jurisdictions where those offers and sales are made. There will be no public offering of the Equity Shares in the United States. Contact Details Anupriya +91 97911 63065 anupriya.d@oyorooms.com Company Website https://www.oyorooms.com/

March 20, 2024 11:00 AM Eastern Daylight Time

Aniview Partners with Blitz to Redefine Gaming Monetization

Aniview

Aniview, a global provider of video advertising technology and monetization solutions, is thrilled to announce its strategic partnership with Blitz, a leader in personal gaming activity tracking and coaching. The collaboration aims to transform the integration of video advertising and analytics in the gaming industry, offering an enhanced user experience to millions of gaming enthusiasts globally. Blitz, known for its comprehensive gaming analytics and improvement tools, is teaming up with Aniview to utilize their AI-powered, end-to-end video ad-serving ecosystem. This partnership is set to provide targeted and effective video advertising solutions tailored to the specific interests and behaviors of global gaming audiences. "Teaming up with Aniview marks a significant milestone for Blitz. Their cutting-edge video ad technology complements our gaming industry-leading analytics platform perfectly, allowing us to offer a more immersive and personalized experience to our users," said Eddie Lee, VP, Revenue Operations at Blitz. Alon Carmel, CEO of Aniview, expressed excitement about the collaboration, "Our partnership with Blitz represents a significant leap in how video advertising technology can be integrated with gaming analytics. This collaboration will enhance how advertisers reach their audiences and enrich the user experience for gamers worldwide." Aniview and Blitz are working together to bring three key advantages: Enhanced User Experience: The integration of Aniview's sophisticated ad-serving system with the Blitz platform promises a more tailored and immersive advertising experience for users. The aim is to improve user satisfaction by presenting video ads that are not only relevant but also resonate with the gaming audience. Improved Advertising Opportunities: By leveraging Blitz’s comprehensive analytics alongside Aniview's dynamic video ad delivery system, advertisers can now access highly impactful advertising opportunities. Optimized Marketing Metrics: Brands can now connect more effectively with gamers worldwide, leading to higher video completion rates and improved ad viewability, translating into superior ROI for advertisers. This partnership is set to redefine the standards of collaboration between gaming platforms and advertising technologies, aiming to deliver superior experiences to users and more effective advertising outcomes for gaming publishers as well as advertisers. About Aniview Aniview is a global adtech and media company whose platform is playing an increasingly central role in delivering efficient and effective video advertising across the open web. The company’s end-to-end solutions are highly flexible and transparent, and they operate on desktop, mobile, in-app, connected TV, and over-the-top formats. Aniview’s patented video player technology, high-performance ad server, and video marketplace provide flawless video delivery to 1000+ premium websites and apps, powering video advertising for prominent platforms like Outbrain and OpenWeb. Founded in 2013, Aniview now delivers, on average, 15 billion ad impressions per month. For more information, please visit www.aniview.com. About Blitz Blitz is a premier analytics platform offering real-time insights, stats, and improvement tools for gamers. With over 8 million active users, the Blitz App offers overlays, performance insights, and stats for League of Legends, Valorant, Teamfight Tactics, and Fortnite. Blitz is dedicated to enhancing the performance and gaming experience of players worldwide. It's not just a tool; it's a gaming companion that empowers players to understand their strengths, weaknesses, and progress over time. Ideal for both casual and professional gamers, Blitz is revolutionizing the way we play and improve in the digital arena. For more information, please visit https://blitz.gg/. Contact Details Vaibhav Pandey info@aniview.com

March 20, 2024 09:00 AM Eastern Daylight Time

Basketball Forever Secures $4 Million in Series A Funding on Heels of North American Launch

Basketball Forever

Basketball Forever, one of the fastest growing and most engaged independent sports content brands in the world, announced a Series A funding totaling over $4 million USD. The round was led by Yolo Investments and also included Astralis Capital Management, Andover Ventures, Seth Young of FSG Digital and GMA Consulting, former Pinnacle Sports CEO and current betting and gaming advisor Paris Smith, David Sargeant of iGaming Ideas, Chris Grove of Acies Investments and Benjie Cherniak of Avenue H Capital. Having recently established a North American office, Basketball Forever plans to use the funds to accelerate growth by increasing its efforts to acquire a bigger audience in the region, expand into other verticals beyond basketball and deepen its roster of free and real money games. “This investment from so many leaders and well-respected voices in the sports betting and gaming space is illuminating,” said Alex Sumsky, CEO and co-founder of Forever Network. “It shows that not only is Basketball Network going down the path of profitability as a media company, but that expanding into sports betting and daily fantasy is the right move. Gamifying the sport media experience is the future. This capital will help us explore that vertical more, grow our North American staff and invest time in making our user experience the best on the market.” Since it operates each game, Basketball Forever can seamlessly weave marketing collateral and calls to action into content across its website and social media, offering an unappareled second screen offering. This creates a genuine experience for its users, helping establish a community that continuously comes back for more. This was proved during NBA All-Star Weekend when Basketball Forever launched its first North American focused game Hot Hands, a live action, free-to-play bingo-style game. The game saw more than 10,000 users claim more than 35,000 squares on the first offering of the game. Basketball Forever’s stable of games also includes free-to-play games V.O.A.T. and Streaker, with real-money versions of the games on the horizon. “It’s impossible to ignore what Basketball Forever has done to build a massively engaged audience,” said Tim Heath, Founder and General Partner at Yolo Investments. “Their ability to then create a bridge between its users and the games it creates is invaluable. We feel like Basketball Forever’s continued venture into sports betting in the North American market will establish them as not just leaders in the space, but as a model for other media companies to follow for years to come.” Founded in 2015, Basketball Forever is a digital media platform creating news and content on the global basketball market. For more than a decade, the company has built its brand organically from Australia, amassing a monthly global audience of more than 110 million unique visitors. According to Comscore’s Shareablee score, Basketball Forever is the most engaged sports publisher amongst millennials. Previously, all of its partners, sponsors and development efforts focused on the Australian market, even though the platform reaches 45 million unique visitors per month from the United States alone. In 2023, the company drew 4 billion impressions across all its social channels. ABOUT BASKETBALL FOREVER Basketball Forever was founded in 2015 with a mission to celebrate the game and embrace its ability to unite people from all over the world. The brand reaches millions globally as the best source of breaking news, commentary, rumors, and culture through a uniquely social-first approach, bringing the best content to the consumer and removing the barriers between the creative and the consumer. For more information and to subscribe, please visit: ForeverNetwork.com Contact Details Sterling Randle +1 801-319-6153 sterling.randle@gmail.com Company Website https://basketballforever.com/

March 20, 2024 08:01 AM Eastern Daylight Time

Ultrahuman Raises $35mn to accelerate growth and research in the health monitoring space

Ultrahuman

The pioneer in wearable tech Ultrahuman has today announced a $35 million equity and debt investment round. The series B funding round saw participation from venture capital firms Blume Ventures, Steadview Capital, Nexus Venture Partners and Zomato founder Deepinder Goyal. Ultrahuman will deploy the funds towards building further manufacturing capacity and deeper research in the health tracking space. "This funding round marks a pivotal step forward in our journey to dominate the smart rings space, bringing us closer to our goal of being the market leader" remarked Mohit Kumar, co-founder of Ultrahuman. Ultrahuman is at the forefront of the health-tech revolution, boasting the world's largest and only multi-device health ecosystem. In addition to their smart ring called Ring Air, the Ultrahuman product suite includes a continuous glucose monitoring wearable called M1 Live, a home health device called Ultrahuman Home and a preventive blood testing product called Blood Vision. Their platform integrates glucose, sleep, movement, blood markers, and HRV, offering a comprehensive approach to health monitoring. "The future of health is integrated, and at Ultrahuman, we're making that future a reality today by seamlessly combining various health data streams to empower preventative health and wellness," said Mohit Kumar. Ultrahuman has seen phenomenal growth over the past 12 months, becoming the second-largest player in the smart ring market while maintaining profitability. "Our vision of being the top player in terms of both active devices and geographic presence is within reach, thanks to our rapid expansion and the love we've received from our users," added Mohit Kumar. A key driver of Ultrahuman's explosive growth has been its expansion into over 150 retail outlets worldwide, including iconic locations like London’s Selfridges on Oxford Street, Changi airport in Singapore, and the Virgin megastore in Dubai. This retail footprint expansion has been instrumental in introducing Ultrahuman's cutting-edge technology to a global audience. "Our growth is a testament to the user love for our products, highlighted by industry-leading NPS and engagement metrics since the launch of our latest model, the Ring Air. Our relentless focus on improving user experience through continuous firmware and software updates is what sets us apart," Mohit Kumar emphasized. "Shipping a new firmware version every 2 weeks and weekly app improvements reflect our commitment to excellence and our speed of execution, our biggest competitive advantage. We’ve also iterated in hardware at the speed of software by designing novel devices like Ultrahuman Home, a home health monitor.” Looking ahead, Ultrahuman is on track to surpass $100 million in annualized revenue run rate (ARR) by the end of 2024, a milestone that will be achieved profitably. "Our ability to make long-term manufacturing investments, supported by our profitability, is unique in the smart rings market," Mohit Kumar noted. UltraFactory, a recent addition of a new manufacturing facility, is capable of supporting $200 million in annual revenue, a clear indication of Ultrahuman’s readiness for its next phase of growth. Ultrahuman's dedication to scientific validation and innovation is further evidenced by the completion of a clinical trial involving 105 participants, aimed at validating the ‘Metabolic Score’ generated on the Ultrahuman platform. "Our long-term investment in R&D and intellectual property is a cornerstone of our strategy, ensuring that our products not only meet but exceed the highest standards of efficacy and reliability," Mohit Kumar concluded. About Ultrahuman Ultrahuman is the world's most advanced metabolic fitness platform. Ultrahuman’s products include the Ultrahuman M1(continuous glucose monitoring sensor), the Ultrahuman Ring and Blood Vision, a preventive blood testing platform with the pioneering UltraTrace™ technology. By collating different biomarkers, Ultrahuman is helping people improve their energy levels and lifestyle, track their workout, sleep and recovery, and avoid metabolic disorders. For more information and updates on Ultrahuman, please visit ultrahuman.com or follow us on Facebook, Instagram, Twitter, LinkedIn, and YouTube. Ultrahuman was started by Mohit Kumar and Vatsal Singhal, who were also co-founders at Runnr, which later merged with India’s largest food delivery service Zomato. Mohit is an avid cyclist and a Brazilian Jiu-Jitsu enthusiast. Vatsal is a cross-fit enthusiast. Mohit was training at one of the largest MMA Camps in the world (Tiger Muay Thai in Thailand). During his training, he observed athletes train smartly via the usage of data, recovery tools and protocols. About Nexus Venture Partners Nexus Venture Partners is a prominent venture capital firm specializing in early-stage investments. They focus on technology-driven startups across various sectors. With a successful track record, Nexus has supported numerous innovative companies in their growth journey. About Blume Ventures Blume Ventures is an India-based venture capital firm known for its strategic investments in early-stage startups. Their portfolio spans diverse domains, including technology, healthcare, and consumer products. Blume’s hands-on approach and mentorship have contributed to the success of several emerging companies. About Steadview Capital Steadview Capital is an investment firm that primarily targets late-stage and growth-stage companies. Their global portfolio includes disruptive startups across industries. Steadview’s investment philosophy emphasizes long-term value creation and sustainable growth. About Deepinder Goyal Deepinder Goyal is the Founder and CEO of Zomato, a leading food delivery and restaurant discovery platform. Under his leadership, Zomato has expanded globally, revolutionizing the way people explore and enjoy dining experiences. His entrepreneurial spirit and commitment to innovation continue to drive Zomato’s success. Contact Details Ultrahuman Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.ultrahuman.com/

March 20, 2024 08:00 AM Eastern Daylight Time

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