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U.S. Chamber of Commerce says Retail Theft a ‘National Crisis'

YourUpdateTV

A video accompanying this announcement is available at: Organized retail theft rates have spiked significantly in the past year, affecting communities across the nation. This theft is perpetrated by organized criminal rings that steal large amounts of goods from businesses of all types and sizes with the intent to resell them, particularly online. The problem is so severe that 54% of small business owners experienced an increase in shoplifting in 2021. These crimes are not victimless. In addition to the growing number of thefts that turn violent, innocent consumers, employees, local communities, and business owners and shareholders bear the costs of rising retail theft. What can be done, how big of an issue is retail theft in your local area, and what role can Congress play? The U.S. Chamber of Commerce is demanding that Congress take action to address the rise of organized retail theft – arguing the issue has become a nationwide emergency. Retailers that were already struggling to rebuild their businesses and attract customers due to the COVID-19 pandemic are “now faced with large-scale theft and looting, much of it stemming from organized crime,” Neil Bradley, the U.S. Chamber of Commerce’s chief policy officer, said. “Retail theft is becoming a national crisis, hurting businesses in every state and the communities they serve,” Bradley added. “We call on policymakers to tackle this problem head-on before it gets further out of control. No store should have to close because of theft.” The average large retailer lost $700,000 per $1 billion in sales as of 2020 — an increase of more than 50% over a five-year period, according to the National Retail Federation. The Chamber of Commerce called on federal and state lawmakers to take concrete steps to address the problem. Those recommendations include urging Congress to pass legislation to stop the sale of stolen goods online; pressing states to update the definition of organized retail crime and increase penalties; and encouraging law enforcement and prosecutors to hold those who engage in organized and significant retail theft accountable. For more information, visit www.uschamber.com/retailtheft. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 25, 2022 10:00 AM Eastern Daylight Time

Video

Theorem Names Reem Al-Basri as New Head of Digital Media Strategy, Expanding DTC Capabilities Globally

Theorem Inc

Theorem, a full-service flexible digital marketing solutions provider, has expanded its senior team with the addition of Reem Al-Basri, who joins to lead in the company’s London office as the Head of Digital Media Strategy. Reem’s focus is on growing Theorem’s global business with a particular emphasis on expanding Theorem’s client base in the retail and DTC sectors. Theorem has a strong foothold in the media industry, working with brands such as Dow Jones, Hearst, New York Times, Salesforce and Amazon, among others. Al-Basri is responsible for driving growth globally through Theorem's key DTC, retail and automation solutions and media, creative, marketing, CRM, custom-built technology and data services. Coupled with strategic partnerships with Salesforce, LinkedIn, Sailthru and Selligent, Theorem’s offerings enable brands and upstreaming companies to excel across industry-leading platforms. Theorem is also unique in that it operates on an agile purpose-led working model that is firmly rooted in supporting clients’ overall business goals and marketing strategies, resulting in scalability, productivity and enhanced revenue flow. “As inflation increases and the cost of living rises, brands in the retail sector require an agile, solutions-driven partner who can quickly pivot to where there are opportunities,” said Al-Basri. “With Theorem’s unique approach to pioneering the future of full-service flexible marketing solutions, I am excited to work alongside the leadership team with a shared vision of expanding Theorem’s client portfolio and continue offering best-in-class marketing solutions to our clients.” Al-Basri’s strategic appointment comes at a critical time for the business, with the digital advertising market projected to reach $602.25 billion globally this year. A media expert with more than 14 years of experience in the marketing industry, Al-Basri brings a proven track record of building and leading successful integrated digital, content and social strategies that drive revenue and support business growth for some of the largest global brands in the luxury, fashion and beauty, CPG, retail and DTC industries. Previously, Al-Basri held several different titles while working at Publicis Group including business managing director of media, head of integrations, content strategy and development as well as social and influencer marketing. Al-Basri brings with her experience and a true affinity for driving strategic brand integrations, delivering data-driven omnichannel strategies and content solutions to the largest portfolio of clients in the EMEA region. “Reem has the impressive expertise and background needed for the demanding Head of Digital Media Strategy role and she will play an integral role in driving the growth for the UK market and the overall D2C solutions to help offer brands and clients an optimized ecommerce ecosystem, while future-proofing their businesses for scale,” said Jay Kulkarni, CEO and founder of Theorem. “We are thrilled to have such a marketing powerhouse join our team as we strive to pioneer the future of digital marketing solutions.” About Theorem Founded in 2002, Theorem creates, delivers and optimizes digital marketing campaigns for some of the world's most successful brands. By offering scaled technology, media, operations, marketing, CRM, and creative solutions under one roof, Theorem can provide flexible, full-service marketing solutions to their clients. Theorem’s consultancy teams and operational expertise helps brands simplify, streamline and automate complex digital tasks. This value exchange saves clients time, reduces their costs, and increases their revenue. For more information, visit www.theoreminc.net. Contact Details Kite Hill PR Isabella Roy +1 843-693-7161 isabella@kitehillpr.com

July 25, 2022 09:00 AM Eastern Daylight Time

New A&M Fast Fashion Report Finds Retailers Up Against a “Gotta Have It Now” Culture

Alvarez & Marsal Consumer and Retail Group

· 50% of respondents want to buy a fashion trend within the same week they discover it · 40% aged 18-44 will compromise brand loyalty for immediacy · 70% are buying most often for themselves and 50% said personal brand drives their purchases Global professional services firm Alvarez & Marsal’s Consumer Retail Retail Group (A&M CRG) today released its Fast Fashion report, The New Evolution of Fast Fashion, which looks at the growing role and influence of fast fashion across all of apparel retail. Based on a survey of ~500 U.S. consumers that was conducted in June 2022, the report focuses on changes in fashion shopping, analyzing changing consumer demands, speed to market and brand loyalty; and provides guidance for fashion brands navigating the current environment. The study finds that fast fashion is poised to retain much of the ground it has gained during the pandemic. “As trend-conscious fashion shoppers became accustomed to shopping online for a plethora of instantaneously available new designs during the pandemic, even some high-end fashion brands and retailers are finding they need to adopt a fast fashion mindset to be successful,” said study co-author Michael Prendergast, Managing Director at Alvarez & Marsal’s Consumer Retail Group. “Retailers who are able to read social media sites for viral data indicators, deliver those or similar designs, and then adjust based on which ones do well or don’t on their own websites are on the right track.” The study also found that: · 49% of survey respondents buy their fashion trends online, while 35% shop for them in a mall · 32% get their fashion inspiration on social media, while 39% get it from retailer website · 30% of respondents purchase fast fashion at least once a week, while 65% purchase multiple items · Almost half of respondents said they’d check another retailer if a trend is not available; only 30% will check back with the same retailer for the same trend again “This craze reflects a massive opportunity across apparel retail—brands need to get the equation right and provide trends quickly and accurately, or risk losing out,” said Joanna Rangarajan, Senior Director at Alvarez & Marsal’s Consumer Retail Group and report co-author. “Companies can take steps to shrink their calendar, adopt a flexible and rapid design-to-delivery model, and make bold, data-informed decisions to keep pace with today’s insatiable customers.” The report provides insights into key fast fashion focus areas for retailers and brands to compete and survive in this new retail world. As detailed in the analysis, consumers keep raising the bar on their expectations of instant and constantly changing gratification, and retailers have no option but to try and meet them. Study Methodology A&M CRG’s Fast Fashion survey was conducted in the first week of June 2022, polling around 500 U.S. consumers ages 18-65 across all regions in the United States through an online panel survey. Income, age, and gender demographics were based on U.S. Census distribution. The Alvarez and Marsal Consumer and Retail Group (CRG) is a management consulting firm that tackles the most complex challenges and advances its clients, people, and communities toward their maximum potential. CRG combines the best of A&M’s broader firm's bias toward action and practicality with deep consumer and retail industry experience. CRG partners with businesses across a wide range of categories including Food & Beverage, Beauty & Personal Care, Grocery, Mass Merchandise, and Apparel & Footwear to drive significant performance improvement. Contact Details David Schneidman dschneidman@alvarezandmarsal.com Company Website https://www.alvarezandmarsal.com/industries/retail/retail

July 20, 2022 10:45 AM Eastern Daylight Time

Claravine Strengthens Commitment to Data Integrity by Achieving SOC 2 Type II Compliance

Claravine

Claravine, a pioneer in data integrity with its platform, The Data Standards Cloud, announced that it has completed its SOC 2® Type II compliance examination. Achieving SOC 2 compliance is a significant milestone for Claravine, as it demonstrates the company's commitment to the industry's highest standards for managing data. Claravine successfully completed the Service Organization Control (SOC) 2 Type II audit and received its compliance certification just one year after the company attained its SOC 2 Type I certification. SOC 2 Type II is a step beyond SOC 2 Type I in that it describes the internal control policies an organization has in place at a single point in time and describes their suitability, as well as tests those over time, typically a 12-month period. A rigorous compliance standard developed by the American Institute of Certified Public Accountants (AICPA), SOC 2 is designed to specify how organizations should manage customer data. Through the process an organization's internal controls for privacy and information security are examined, assessing compliance at a specific point in time. SOC 2 compliance certification is recognized globally for its rigor in the review of organizations’ systems and controls. It affirms that Claravine’s practices, policies, procedures and operations meet the SOC 2 standards for security and data protection. Founded in 2012, Claravine empowers a proactive approach to data by activating standards across people and technology – bridging the silos that limit speed and decisions. The company has forged successful partnerships with well-known Fortune 1000 companies such as Under Armour and Ancestry and is currently working with a quarter of the Fortune 100. With a collaborative user interface and strategic integrations with top customer experience platforms such as Adobe and Google, The Data Standards Cloud helps global organizations define, apply and connect standards across their ecosystem for faster decisions, greater agility and increased ROI. "From our start, we’ve been focused on building credibility with our clients by investing in our people and technology and holding ourselves to the highest standards in data integrity,” said Verl Allen, CEO, of Claravine. “We know that our audience relies on trusted third-party reports to supplement their own research when considering technology investments. This is why we are committed to enlisting independent testing and auditors like SOC 2 to demonstrate how our Data Standards Cloud can be fully trusted.” In addition to achieving SOC 2 Type II compliance, Claravine is having a landmark year with milestones including an additional $16 million in Series B funding, hiring an influx of new engineers and being named a “Momentum Leader” and “High Performer” in the Spring 2022 G2 Rankings. Claravine is on track to meet its ambitious growth goal of doubling its revenue this year, accelerating product development, and investing in its integrations to automate data standards across digital experiences. About Claravine Claravine is a pioneer in data integrity for the global enterprise. We empower a proactive approach to data by activating standards across people and technology, bridging the silos that limit speed and decisions across digital experiences. That’s why a quarter of the Fortune 100 use our platform, The Data Standards Cloud, to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. For more information, visit www.claravine.com. About SOC2 Compliance Service Organization Control (SOC) 2 is an IT auditing program developed by the AICPA (American Institute of Certified Public Accountants) to evaluate the systems, policies and controls an organization uses to process data and to verify the suitability of this design and ensure security protocols are in place to protect the data. SOC 2 is the industry gold standard for data security and has become a requirement for vendors working with large enterprises. SOC 2 provides a means by which companies are able to certify that their vendors meet their own corporate governance and risk management requirements. Feel free to visit the AICPA website to learn more about SOC 2. Contact Details Kite Hill PR Maggie Stasko maggie@kitehillpr.com Company Website https://www.claravine.com/

July 20, 2022 10:00 AM Eastern Daylight Time

Society Pass (SoPa) Welcomes Mangan.ph, Philippines Leading Restaurant Delivery Service, to its Ever Expanding Next Generation Digital Ecosystem

Society Pass Incorporated

SoPa acquires Mangan.ph (“Mangan”), the leading local restaurant delivery service in Philippines Mangan.ph represents SoPa’s second acquisition in Philippines and its third overall F&B acquisition as SoPa continues to expand its digital ecosystem throughout Southeast Asia (“SEA”) SoPa creates a one stop food delivery solution in Philippines with both its grocery delivery service, Pushkart, and restaurant delivery service, Mangan Since its launch in December 2017, Mangan has onboarded over 500,000 registered consumers, over 80,000 social media followers, and over 1,200 registered restaurants as well as generating over 100,000 mobile app downloads onto its platform. Leveraging its +200 rider/driver network, Mangan completes over 800 food deliveries per day With this acquisition, SoPa has now amassed over 2.1 million registered consumers and over 6,700 registered merchants/brands onto its ecosystem Singapore, 20 July 2022 – Society Pass Incorporated (“SoPa” or “Society Pass”) (NASDAQ: SOPA), Southeast Asia’s leading data-driven loyalty platform, today announces the acquisition of Mangan.ph (“Mangan”), the leading local restaurant delivery service in Philippines. Founded in 2017, Mangan delivers restaurant food from over 1,200 partner restaurants through its over 200 rider network to its over 500,000 registered users. Thus far, Mangan has generated more than 100,000 mobile app downloads and accumulated over 80,000 social media followers. Operating in Pampanga, the culinary capital of Philippines, Mangan’s geographic reach extends to 16 other cities including Angeles City, San Fernando, Clark, Dau, Mabalacat, Guagua, Lubao, Tarlac, Bataan, Magalang, Pasig, Cabanatuan, Baguio, Lipa Batangas, Antipolo City, Dagupan City. The newly acquired business will be integrated into SoPa’s F&B vertical, Push Delivery Pte Ltd, along with Pushkart and #HOTTAB. Despite the recent re-opening of the economy and the easing of multiple restrictions, online home food ordering remains the new normal in Philippines, similar to trends in other parts of the world. The convenience of ordering-in coupled with the work-from-home set-up and continued preference to avoid crowds encourage patrons to order as often as they did during the past two years. Society Pass Philippines Country Manager, Arbie Pagdangan explains, “We enthusiastically welcome Mangan into SoPa’s growing loyalty and data ecosystem. We combine the robust technology and operational efficiency of Mangan with our own brand building expertise. Combined with Pushkart, which delivers grocery food to consumers in Metro Manila, and Mangan’s operating focus in the provinces, SoPa is creating a food delivery behemoth to serve the 115 million people of Philippines. SoPa aims to double the number of registered users to over 800,000 and drive app downloads to over 200,000 by the end of 2023. We look forward to building out our next generation loyalty platform as well as opportunistically acquire market leading companies in F&B, lifestyle, digital advertising and travel verticals in Philippines for the rest of 2022.” Ralph Rile, Co-Founder and Chief Executive Officer of Mangan asserts, “When we started Mangan five years ago, our vision was to deliver delicious dishes from Pampanga's wide array of cafes and restaurants right to our customer’s doorsteps in a hassle-free way. We have witnessed tremendous success in our initial goals, and now, aim to expand Mangan beyond Luzon Island to other regions in Philippines. This is why joining forces with SoPa is our logical next step, and we are excited about the combined capabilities we will now bring to Mangan’s partners and customers.” Louie Alcantara Co-Founder and Chief Technology Officer of Mangan expounds, “In a short span of time, with our easy-to-use technology interface, Mangan has established a reputation of being the top online local food delivery service, achieving over US$2 million in gross merchandise value yearly. Leveraging SoPa’s marketing platform and capital, we aim to increase GMV multiple fold by the end of 2022.” About Society Pass As a loyalty and data marketing ecosystem in Singapore, Vietnam, Philippines, and Thailand and with offices located in Singapore, Hanoi, Ho Chi Minh City, Manila, Angeles and Bangkok, SoPa is an acquisition-focused e-commerce holding company operating 7 interconnected verticals (loyalty, merchant software, lifestyle, F&B, telecoms, digital media, and travel), which seamlessly connects millions of consumers and thousands of merchants across multiple product and service categories throughout SEA. SoPa’s business model focuses on analysing user data through its Society Pass loyalty platform and circulation of its universal loyalty points or Society Points. The Society Pass loyalty platform drives customer acquisition and retention for merchants. Since its inception, SoPa has amassed over 2.1 million registered consumers and over 6,700 registered merchants/brands on its platform. It has invested 2+ years building proprietary IT architecture with cutting edge components to effectively scale and support its consumers, merchants, and acquisitions. Society Pass leverages technology to tailor a more personalised experience for customers in the purchase journey and to transform the entire retail value chain in Southeast Asia. SoPa operates #HOTTAB Biz and #HOTTAB POS – a Vietnam-based POS, CRM and analytics technology solutions provider for small and medium-sized enterprises, Leflair.com, Vietnam’s leading lifestyle e-commerce platform, Pushkart.ph, a popular grocery delivery company in Philippines, Handycart.vn, a leading online restaurant delivery service based in Vietnam, Gorilla Networks, a Singapore-based, web3-enabled mobile blockchain network operator, and Thoughtful Media Group, a Bangkok-based, a social commerce-focused, premium digital video multi-platform network. For more information, please check out: http://thesocietypass.com/. Media Contacts: PRecious Communications sopa@preciouscomms.com As a loyalty and data marketing ecosystem, Society Pass operates multiple e-commerce platforms across its key markets in SEA. Its business model focuses on analysing user data through the expected launch of its Society Pass loyalty platform and circulation of its universal loyalty points, which seamlessly connects consumers and merchants across multiple product and service categories to foster organic loyalty. Since its inception, SoPa has amassed over 1.6 million registered consumers and over 5,500 registered merchants/brands on its platform. It has invested 2+ years building proprietary IT architecture with cutting edge components to effectively scale and support its consumers, merchants, and acquisitions.Society Pass provides merchants with #HOTTAB Biz and #HOTTAB POS – a specialized POS technology solution, a comprehensive system for payment, loyal customer management, user profile analytics, and convenient financial support packages for small and medium-sized enterprises.In addition, SoPa operates Leflair.com, Vietnam’s leading lifestyle e-commerce platform, Pushkart.ph, a popular grocery delivery company in Philippines, Handycart.vn, a leading online restaurant delivery service based in Hanoi, Vietnam, and Gorilla Networks, a Singapore-based, blockchain/web3-enabled mobile virtual network operator.For more information, please check out: http://thesocietypass.com/. Contact Details PRecious Communications PRecious Communications sopa@preciouscomms.com Company Website https://thesocietypass.com

July 20, 2022 08:00 AM Eastern Daylight Time

Taking the Guesswork Out of Back to School Shopping:

YourUpdateTV

Believe it or not, back to school season is just around the corner. According to a recent survey conducted by Shipt, the same-day delivery company, nearly 50% of teachers as well as over one-third of parents and caregivers (37%) plan to begin their back to school shopping this month (July). Recently, Chief Business Officer Rina Hurst participated in a nationwide satellite media tour to discuss everything students, parents and teachers need to know before school is in session. A video accompanying this announcement is available at: https://youtu.be/PmN6Dm7gqiY Known for their personalized shopping experience, Shipt recently polled parents, caregivers, teachers and college students to uncover the top must-have school supplies for back to school shopping. Rooted in insights from the survey as well as proprietary data, Shipt created the Ultimate School Shopping Checklist, a shoppable list of school essentials to guide consumers what to buy, and how to save, this retail season. According to Shipt's Ultimate Shopping Guide, here are the top insights to know: · Write This One Down: While pens and pencils might seem like an obvious choice to be at the top of your list, more than half of parents say these are also the items that their kids run out of the quickest during the school year, so take advantage of back to school sales to stock up now. · No Back-to-Back Backpacks: More than 80% of parents plan to buy their kid a new backpack ahead of the school year – and what’s more, they happen to be a great way to incentivize your kids to get excited about back to school shopping because they can pick out a new backpack that fits their style so start by picking out a new backpack so shopping is fun for everyone! · Classroom SOS: For those looking to lend a helping hand, the top two items that teachers run out of the fastest in their classroom are pencils and dry erase markers. · Keepin’ It Cool: Whether you’re hosting, studying or late night-snacking, don’t forget to add a mini fridge to your dorm room must-haves this school year. Almost half of college students (44%) report that they plan to purchase a mini fridge this year. Along with a Shipt membership, this is a great way to ensure your college kids are eating healthy all semester long. To find out more information on Shipt and to download the Shipt app, visit www.shipt.com and follow Shipt on social on Instagram, Twitter and Facebook. For visuals and media assets, download our press kit here. About Rina Hurst Rina Hurst is the Chief Business Officer at Shipt, leading the company’s Business Development, Partner Success and Digital Site Experience teams. In this role, Rina helps spark connections by delivering an easy-to-shop digital site, launching new and innovative partnerships, and building creative strategies alongside retailers and CPGs to continually meet their unique needs for success. Rina received her MBA from Georgetown University and her undergraduate degree from Virginia Tech. About Shipt Shipt brings the store to your door. Through a community of Shipt Shoppers and a convenient app, Shipt provides personal shopping and delivery and is available to 80% of households in more than 5,000 U.S. cities. Shipt Shoppers go above and beyond, communicating in real time about preferences and substitutions. A curated marketplace of retailers, Shipt offers access to a variety of stores and product categories including fresh foods, household essentials, wellness products, office and pet supplies. Shipt is an independently operated, wholly owned subsidiary of Target Corp. Founded and headquartered in Birmingham, Alabama, Shipt also maintains an office in San Francisco. For more information, visit Shipt's Newsroom. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 19, 2022 03:00 PM Eastern Daylight Time

Video

Telland Releases First of Its Kind Farmland NFTs on Telos Blockchain

Telos Foundation

The mint is currently underway on Telos EVM providing users with a unique opportunity to own collectable artistic NFTs representing access to yields from 100 square meters of physical land within the Proyecto Ecológico Nuestro Paraíso in the Northwestern region of Piura, Peru, South America. However, the use-case of Telland NFTs goes far beyond simple ownership. These land plots will contribute to the growth of local farmers' sustainable organic produce and a more robust economy in the region. Perpetual Rewards for Holders Users that mint one or more Telland NFTs will receive annual rewards in perpetuity, financially backed by the revenue generated from the South American farmland. Currently there are only 100 NFT parcels of land priced at $150 USD in TLOS tokens each available to mint. The rewards payment breakdown is as follows: Year 1 of ownership - Holder receives minimum guarantee of $30 (20% APR on NFT mint price) Year 2 of ownership - Holder receives a minimum guarantee of $50 (33% APR on NFT mint price) Year 3 of ownership - Holder receives a minimum guarantee of $75 (50% APR on NFT mint price). This minimum continues perpetually from year 3 onwards. The collection debuts at an ideal moment as accumulating land ownership is more challenging for millennials today than at any other time in our history. Furthermore, Telland NFTs offers holders a chance to generate passive revenue from a real-world asset that benefits the environment while omitting painstaking bureaucratic processes and paperwork. Telland is also a participant in the Telos Mission NFT contest, which offers NFT creators a chance to win substantial prize money and acclaim in the NFT community. The contest has over 60 submissions to date and Telland's participation provides yet another opportunity for value increase in the event Telland is announced a winner. Public voting begins on July 23, 2002, on the TaiKai Network. "We chose Telos primarily for two factors: the community and the technology. The vision of the founders of Telos was to create a community around the ideas of service to society and care for the environment. Telland wants to do just that by converting arid lands into farmlands that produce fruits with a high nutritional content that help the well-being of humanity. In terms of technology, the ease of creating and deploying smart contracts in the Telos EVM, the incredible speed and low cost of transactions was such that the decision to build on their network was simple." -Paul Gonzales, Telland Co-founder "Telland is an amazing example of real-world application of NFTs and a glimpse at the future of tokenised land and real estate. At $150 an NFT, these prove to be a very interesting way to gain exposure to the value of real estate. The idea of being able to buy and trade land rights with such ease is magical to anyone who has had the pleasure of making a traditional real estate purchase where the process is incredibly slow (taking 2-4 weeks) and requiring middle men and costly fees" -Justin Giudici, Telos Foundation CEO About Telos Live since 2018, Telos Blockchain (ticker: TLOS) is an ESG compliant Layer 1 smart contract platform that offers full-service compatibility with Solidity, Vyper and Native C++ smart contracts. The Telos EVM is the most powerful and scalable Ethereum Smart Contract platform built to power Web 3.0. Telos features a robust, third-generation, ESG compliant evolutionary blockchain governance system, including smart contracts, advanced voting features, and flexible and user-friendly fee models. In addition, Telos supports the blockchain ecosystem by serving as an incubator and accelerator for decentralized applications through development grants. Come build with us. About The Foundation The Telos Foundation is a Decentralized Autonomous Organization established as a promotional and funding body to advance the Telos Blockchain Network and provide support to network applications. Contact Details The Team hello@telosfoundation.io Company Website https://www.telos.net/

July 19, 2022 10:06 AM Eastern Daylight Time

SOUTH CAROLINA MOM WITH 250 PAIRS OF KICKS FEATURED IN LATEST DROP OF SMALL-TOWN SNEAKERHEAD

Hibbett, Inc.

BIRMINGHAM, AL – July 19, 2022, Hibbett, Inc., an athletic-inspired fashion retailer with more than 1,100 Hibbett and City Gear specialty stores nationwide, today announced the launch of the latest Small-Town Sneakerhead (STSH) episode. Single mother, small business owner and sneaker enthusiast, Rochelle Sullivan, takes viewers in and around her hometown of Lyman, a small mill town outside of Greenville, South Carolina and reveals her favorite spots and impressive sneaker collection. “Sneakerheads can’t be categorized as one type of person, they are unique and inspiring individuals connected by their affinity for sneaker culture,” said Sarah Sharp-Wangaard, VP Marketing, Hibbett. "With every episode this project adds new twists to the world of collecting, varied demographics, geography and multi-generational stories, sure to inspire like-minded people who are passionate about sneakers. We are grateful to the characters who are willing to talk to us and share their personal journey.” “I started collecting when I was about 12 because my brother was a high school athlete and I was drawn to all the cool sneakers the players wore at his games,” said Rochelle Sullivan. “I was then determined to save my allowance to purchase cool sneakers. I have passed the passion along to my 10-year-old son, Weston, who has been wearing all types of sneakers since day one. I love to include him in my hunt for new releases, take him back-to-school sneaker shopping locally and to sneaker conventions.” In the new episode of Small-Town Sneakerhead, Sullivan and her son lead cameras around to visit some of her favorite eateries and spots in and around Lyman. The crew stops by Red Hill Hot Dogs, Tyger River Ballpark, Greenville Falls Park and Hibbett Greenville. Sullivan says growing up in a small town like Lyman was great but its quickly growing and as it is becoming more diverse, she is looking forward to new types of experiences. Some of Sullivan’s favorite pairs in her collection include; Kobe 6 “Grinch,” Kobe 6 “Mambacita,” Sean Wotherspoon 1/97 Air Max and the Concepts, Patta and Atmos Air Max packs. “You don’t have to have a lot of pairs to be a Sneakerhead, you just have to love sneakers,” said Rochelle Sullivan. “I style my looks with sneakers first and then the outfit – if the sneakers are the statement piece then I keep the outfit neutral and vice versa.” “As Nike celebrates 50 years of excellence, it is great seeing stories of the love of sneakers being handed down from generation to generation,” said Matt Halfhill, Founder and CEO, Nice Kicks. “Whether it be in big cities or in small towns, Nike is part of many people's journeys as sneakerheads.” The new STSH episode featuring Rochelle Sullivan launches today across digital channels and social platforms including; Hibbett.com, NiceKicks.com, Instagram, YouTube, Facebook and Twitter. About Small-Town Sneakerhead In 2020, Hibbett launched the Small-Town Sneakerhead project to provide sneakerheads from all walks of life the platform to share their personal sneaker narrative. Produced in partnership with Nike and Nice Kicks, the series highlights the evolving sneaker scene and enthusiasts from across the country. Hibbett has featured collectors from East Buffalo, NY, Cheyenne, WY, Hampton, VA, Cape Girardeau, MO, Murphy, TX, Hopkinsville, KY, Lafayette, LA and Lyman, South Carolina with more coming soon. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1105 Hibbett and City Gear specialty stores, located in 35 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

July 19, 2022 10:03 AM Eastern Daylight Time

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Female-Led Wellness & Beauty Brand Unveils Bold, New Brand Look and Inspiring Tagline

Reserveage

Reserveage, French-inspired beauty supplement and skincare brand, has relaunched today with an eye-catching, bold, new brand look. The goal is to better reflect their mission to provide women of all ages and backgrounds with science-backed, proven products that support radiant health, well-being, and natural beauty—inside and out. With self-care as a starting point, Reserveage is redefining their approach to beauty with a holistic mindset, a purpose-filled vision, and product innovation driven by the evolving needs of women through every age and stage of their life. “Last year, we took a step back to focus on awareness studies and macro trends happening within the health and beauty space,” says Yamit Sadok, Senior Director of Marketing. “Our major takeaways were that we must meet women where they are and continue to make a fundamental shift from anti-aging to pro-aging and from an industry-driven aspirational beauty ideal to a personal ideal where women define beauty for themselves.” As part of this new direction, Reserveage charged a renowned female photographer and notable female artist to create new packaging that represents a more inclusive, broader definition of beauty, as well as the idea that beauty, wellness, and self-care are inextricably linked. Rising to the challenge, they combined a vibrant color palette with real floral photography to capture the spirit and essence of a bold, modern woman—her individuality, growth, and multi-faceted beauty. This female-driven campaign was created by women for women, which is reflected in the elevated packaging design, as well as the overarching message that beauty itself—and the products that help a woman achieve it—begin from within. In addition to the new packaging, the brand will launch a new digital and influencer campaign, website, and tagline to ensure its core consumer feels represented, understood, supported, and inspired. “We truly are a company that believes beauty doesn’t have a time limit and that what makes a woman unique is also what makes her beautiful,” says Sadok. “Our new brand look and tagline ‘Believe in your beauty. We do.’ embodies this belief and inspires women to believe it too.” The new campaign has started to rollout across Facebook, Instagram and TikTok, as well as print ads, broadcast media advertisements, and in-store takeovers at select retailers this year. Consumers can now see the new packaging available for purchase on Reserveage’s website, Amazon, Whole Foods, Vitamin Shoppe, Natural Grocers, CVS Pharmacy, Vitacost, IHerb, and soon at key retailers including King Soopers, Ingles, Raley’s, Publix Green wise locations and more. For more information visit Reserveage.com/new look or follow-on Instagram @reserveagenutrition. About Reserveage: Founded and run by woman, Reserveage is a leading wellness and beauty brand. Their name combines the words “reserve” and “age” to highlight one of their flagship supplement ingredients, resveratrol, a compound found in red wine that helps women to stay healthier for longer. They are category pioneers in the supplement space with three number one selling brands, including resveratrol, collagen, and keratin. With the addition of a new skincare line featuring a proprietary microencapsulated copper peptide technology that promotes the appearance of collagen-rich skin, they have established a complete self-care system that supports beauty, health, and well-being from the inside-out and outside in. Reserveage brings every product to market with science-backed results— ensuring high-quality, proven products that help women of all ages to look and feel radiantly healthy, inside, and out. Reserveage is available at some of the world’s top retailers, such as Amazon, Vitamin Shoppe, CVS Pharmacy, Whole Foods, Natural Grocers, King Soopers, Vitacost, Iherb, natural stores nationwide and more. For more information, please visit Reserveage’s website and @reserveagenutrition on Instagram. Contact Details Powers PR Alex Wollman +1 914-588-0313 alex@powers-pr.com Company Website https://www.reserveage.com/

July 19, 2022 09:10 AM Eastern Daylight Time

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