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dbx-tv’s Total Cal Recognized as 2023 CES Innovation Awards Honoree

dbx-tv

dbx-tv® today announced Total Cal®, a patent-pending in-home audio tuning system has been selected as a CES Innovation Award Honoree. Total Cal was selected for its ability to improve the sound of televisions, soundbars, and portable/home speakers. The announcement was made in conjunction with the 17 th annual CES Unveiled New York event, an intimate, invitation only event showcasing what’s to come at CES 2023--the most influential tech event in the world. dbx-tv’s Total Cal gives TV, soundbar, and home speaker end-customers the ability to fine-tune the audio performance of their equipment for their individual listening environment. Controlled via a user-friendly app, Total Cal detects and corrects for acoustic issues in the home, ensuring all material sounds exactly the way it was intended. “The Total Cal system represents a breakthrough in consumer audio, bringing in-home tuning technology to budget-friendly electronics. Total Cal makes it easy for every consumer to experience high quality, accurate, and customized sound without the need for any audio expertise or complex A/V equipment“ says Les Tyler, the inventor of automatic equalization technology and President of dbx-tv. Based on dbx-tv’s professional audio measurement and calibration algorithms, Total Cal measures the device’s performance in the room at a variety of listening positions then re-tunes the audio parameters to provide customized, accurate sound quality. “dbx-tv’s sole focus is improving the sound of consumer electronics through clever audio processing--without increasing hardware costs for manufacturers or consumers. By harnessing the power of cloud computing and the mobile devices consumers already own, Total Cal works with the industry standard SoCs and DSPs manufacturers already design around, enabling them to deliver high-end audio processing in cost-conscious products” said Timothy Brault, Director of Sales and Marketing for dbx-tv. dbx-tv offers Total Cal to TV & speaker OEM/ODM manufacturers as a companion application to the company’s Total Sonics audio post-processing. Products utilizing Total Cal are expected to reach consumers early in 2023. Total Cal, along with dbx-tv’s other audio processing technologies, will be on display and available for demonstration at CES 2023 in suite 306 of the Westgate Las Vegas Resort and Casino. About dbx-tv dbx-tv has over 40 years of experience improving audio in TVs and other small speaker devices. Born from the pro audio legacy of dbx, dbx-tv has earned multiple television audio technology awards and has improved sound in over a billion devices worldwide. Learn more at www.dbx-tv.com. Contact Details Rainier Communications Jenna Beaucage +1 508-340-6851 jbeaucage@rainierco.com Company Website https://dbx-tv.com

November 17, 2022 08:13 AM Eastern Standard Time

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Beer Lovers Holiday Guide

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/in1BavIM62o With the holiday season right around the corner, many of us are already in planning mode. Need some ideas for elevating your holiday entertaining and gifting? Recently, Sam Calagione, craft beer visionary and Dogfish Head founder, completed a satellite media tour to help fill your bar cart with innovative flavors that suit the season. He shared everything viewers and listeners need to enjoy an “off-centered” holiday – from elevating your cocktail game to beer and cheese pairing ideas, to unique gifts for the beer lovers on your list. As one of the first modern breweries to use exotic culinary ingredients and flavors, Dogfish Head has successfully brewed with just about everything – lobster, raisins, oat milk, black limes, scrapple, syrup, bone broth, and even snails. Here are some of Sam’s favorite beer products for this holiday season: Canned Cocktails: Launched in 2021, Dogfish Head used its 20+ years of distilling experience to create a line of delicious, spirits-based, ready to drink canned cocktails - scratch-made with two full-proof shots of Dogfish Head Distilling Co. spirits in each can and featuring real culinary ingredients. Bright and citrusy Blood Orange & Mango Vodka Crush and Lemon & Lime Gin Crush Light, refreshing and berry-delicious Strawberry & Honeyberry Vodka Lemonade and Blueberry Shrub Vodka Soda. The Bar Cart Variety Pack offers all the flavors in one place for your holiday hosting needs or if you can’t decide on just one. Dogfish Head x Cabot Creamery Collaboration: Many folks think of pairing cheese with wine, but beer and cheese pairings can be just as complex and delicious and is a great, new way to wow guests at holiday gatherings or parties. In August, Dogfish Head announced their collaboration with Cabot Creamery to brew The Perfect Pairing, a hazy pale ale scientifically engineered to be ‘the perfect pairing’ for sharp cheddar cheese, specifically Cabot’s Seriously Sharp Cheddar cheese. Clocking in at 5.5% ABV, The Perfect Pairing is unfiltered and hop-forward with juicy, citrusy notes of grapefruit and pineapple. It can be found in Dogfish Head’s Off-Centered Party Pack, which includes three other popular beers and a QR code that gives you the perfect cheese pairings for each beer - a complete holiday party spread in one package. Wake Up World Wide Stout: In September, Dogfish Head launched a new, breakfast-themed iteration of the brewery’s fan-favorite World Wide Stout, lovingly dubbed Wake Up World Wide Stout. Robust, sweet and warming, Wake Up World Wide Stout is a jet-black beer with deliciously balanced notes of espresso, sweet maple, roasted cacao and smoked honey for an “out-of-this-world” flavor profile. Clocking in at 15-17% ABV, it is brewed with regeneratively grown malts from Epiphany Malting, organic maple syrup from New Leaf Tree Syrups, oat milk from Elmhurst and organic coffee beans from Rise Up Coffee Roasters. As of mid-September, Wake Up World Wide Stout is available for purchase coast-to-coast in 4pk/12oz bottles, where legal. Crimson Cru: Just launched in October, Crimson Cru is the culmination of more than 225 years of collective brewing experience, thanks to a special and unique collaboration with Belgium’s Browerji Rodenbach. As part of Dogfish Head’s 2022 Off-Centered Art Series, this brew makes for a great holiday gift (no wrapping needed!) as it features bold packaging design and artwork from both breweries’ logos. Deep copper in color, Crimson Cru begins with Rodenbach’s world-renowned Grand Cru, a Flemish red-brown ale aged in oak casks, that made the overseas trek from Belgium to Delaware via tanker ship. After its cross-Atlantic journey, Rodenbach’s Grand Cru was artfully blended with an off-centered, 7.1% abv red ale infused with sumac and sweet orange peel that was then dry-hopped with Hallertau Blanc hops. The resulting beer is full-bodied and slightly warming with aromas of candied citrus, cherry, caramel and toffee, complemented by malty flavors of stewed fruits, plum, cherry, dried citrus and toffee. To find out more about these products and learn more about Dogfish Head, go to Dogfish.com About Sam Calagione: Sam Calagione has been focused on brewing beers with culinary ingredients since 1995, when Dogfish Head first opened as the smallest craft brewery in America. Today, Dogfish has grown into a 400+ person company and is one of the most recognized breweries in the country. Dogfish Head is based in Delaware with Dogfish Head Brewings & Eats, an off-centered brewpub and distillery, Chesapeake & Maine, a geographically enamored seafood restaurant, Dogfish Inn, a harbor-front beer-themed motel and Dogfish Head Craft Brewery, a production brewery and distillery featuring a Tasting Room & Kitchen. Dogfish currently sells beer across the US and Dogfish Head Distilling Co. spirits in the mid-Atlantic region. In July 2019, Dogfish Head proudly merged with the Boston Beer Company. Sam’s innovative style and collaborative spirit has earned him a reputation as one of the industry’s most adventurous entrepreneurs and brewers. Sam has authored four books and was named the James Beard Foundation’s Outstanding Wine, Spirits, or Beer Professional in 2017. Sam, his wife and co-founder Mariah and their family reside in coastal Delaware Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 17, 2022 07:00 AM Eastern Standard Time

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New Alvarez & Marsal Fall 2022 Consumer Sentiment Report - Highlights Impacts of Inflation, Weak Optimism

Alvarez & Marsal Consumer and Retail Group

Category spend down y-o-y for basic needs, experiences, gifts & indulgences 7 in 10 Consumers plan to spend less on holiday shopping Rising prices create concern across all age groups New York, NY —November 16, 2022— Global professional services firm Alvarez & Marsal’s Consumer and Retail Group (A&M CRG) today released its newest consumer report, Consumer Sentiment Survey Fall 2022, which looks at the impacts of inflation and resultant changes in consumer spending over the last year, as well as spending expectations into the holidays and for the coming six-month period. This is the third chapter of its bi-annual Consumer Sentiment Report, based on a survey of 1,500+ consumers matching the U.S. adult population according to gender, age, ethnicity, region and income. The report covers various changing behaviors in response to inflation, including around consumers’ holiday spending plans, shopping priorities by category, concerns over rising prices, other factors that will affect holiday purchase decisions, and more. “Our objective was to understand how inflation is affecting the American consumer in terms of their optimism or lack thereof, their buying patterns and expectations, and their preferred shopping channels – especially as we go into the holiday season” noted Jonathan Sharp, Managing Director at Alvarez & Marsal’s Consumer and Retail Group, and lead author of the study. “What we found is that extended inflationary pressures are causing U.S. consumers to retrench further and curtail even more their discretionary spending – even categories that had seemed somewhat immune in spring 2022 are now under pressure.” Additionally, many fear that inflation has yet to peak, with 65% of consumers expecting prices to continue to rise in the next 6 months. The study found that: Almost 9 in 10 consumers have adopted new habits in response to inflation; 7 in 10 are altering their holiday shopping habits Among shopping priorities by category, only grocery was up, vs. dining out, which was down by 40% Concerns over rising prices rise with age, as do plans to spend less on indulgences Consumer expectations on things getting better, saving more, having more money, and plans to spend the same or more on basic needs were all down year-over-year This year’s holiday season looks like it will also be impacted by consumer spending reticence. The most significant changes people are making is a reduction in their overall gift spending; 1 in 3 shoppers plan to spend less on gifts this holiday season. The report provides insights into the factors that will have an impact on purchase decisions this holiday, including shipping fees, more limited return policies, potential upcoming sales, holiday availability, and Buy Now Pay Later options. “Smart retailers will remain agile in responding to deal-hungry, penny-pinching consumers,” added Jonathan Sharp. “Inventory management, pricing and cost management will continue to be severely challenged.” To download a pdf of Consumer Sentiment Survey Fall 2022, please visit: https://alvarezandmarsal-crg.com/insight/am-crg-consumer-sentiment-survey-fall-2022/ The Alvarez and Marsal Consumer and Retail Group (CRG) is a management consulting firm that tackles the most complex challenges and advances its clients, people, and communities towards their maximum potential. CRG combines the best of A&M’s broader firm's bias toward action and practicality with deep consumer and retail industry experience. CRG partners with businesses across a wide range of categories including Food & Beverage, Beauty & Personal Care, Grocery, Mass Merchandise, and Apparel & Footwear to drive significant performance improvement. Contact Details David Schneidman dschneidman@alvarezandmarsal.com Company Website https://www.alvarezandmarsal.com/industries/retail/retail

November 16, 2022 11:47 AM Eastern Standard Time

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How To Win At Holiday Hosting: Everything You Need to Know When Hosting Family & Friends

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/DmvrRaRjo4E November officially ushers in the holiday season, bringing with it the hustle and bustle we’ve been missing the past couple of years. Registered Dietitian Nutritionist, Mia Syn says there are a few easy ways to win at hosting while setting the scene for all the fun, food, and festivities. PLAN THE MENU AHEAD OF TIME: This holiday season is expected to be as “back to normal” as possible after more than two years of restrictions. For those taking on the role of hosting, Syn admits it could be a little nerve-racking, “That’s why I recommend planning the menu ahead of time, including main dishes, drinks, desserts, and the overall presentation.” The Registered Dietician Nutritionist suggests kicking things off with an overflowing charcuterie board filled with a mixture of colors, textures, and flavors, including a variety of cheeses, meats, and lots of veggies. Syn says to make sure to include almonds, adding, “Look for flavors that will surprise your guests, but also help add a seasonal taste.” This year, Blue Diamond Almonds released its first-ever limited-time offer holiday flavored almonds. “They’re perfect for a seasonal charcuterie board or sharing as a gift or stocking stuffer. Your family will love the Blue Diamond Snickerdoodle Flavored Almonds. They have the delicious taste of a seasonal cinnamon sugar cookie… so good! And one of my favorites is the Peppermint Cocoa Flavored Almonds with a delicious chocolatey flavor and hint of peppermint.” These products are available at grocery stores nationwide and Amazon.com. Consumers can also use Blue Diamond’s product locator tool to find a nearby store. https://www.bluediamond.com/naughty-and-nice Facebook: www.facebook.com/BlueDiamondAlmonds/ Instagram: www.instagram.com/BlueDiamond Twitter: www.twitter.com/BlueDiamond DESSERTS WITH ADDED BENEFITS: A menu would not be complete without dessert. It may be a surprise, but Syn is a self-proclaimed “desserts girl,” saying, “I’m always about the desserts and this year I have a couple originals that are on the healthy side and taste fantastic!” She recommends a classic with a twist, blondies. “Believe it or not, my version is made with beans,” says Syn. The registered dietician nutritionist admits it may seem odd at first, but, “When cooked and rinsed well, beans can add moisture and fudginess to baked goods like brownies and blondies while cutting back on the amount of fat and flour needed. Not only that, but beans add nutrients such as plant protein, B vitamins, and fiber, making this a dessert with benefits.” Another option are Syn’s banana-sweetened chocolate chip oatmeal cookies. They’re made with a ripe banana mash, creamy peanut butter, quick oats, pure vanilla and dark chocolate chips. “There is also another surprise, these treats are made without flour, eggs, or added sugar,” says Syn. STOP DOING DISHES: Syn admits the menu building and preparation could be fun, but the cleanup is often taxing and takes up a lot of time. That’s why she suggests eliminating the time suckers, which includes washing dishes and loading the dishwasher. “We all know it takes time away from what’s really important. This time of year is so busy and should be spent on special traditions, making new memories, and being with the ones you love.” The Chinet® brand is focused on making cleanup easier so families can spend more time together. She says these products are made for exactly what’s on your menu, like a traditional honey-glazed turkey, or an old-fashioned ham with brown sugar and mustard glaze. For a more upscale affair, Syn suggests using the Chinet Crystal® products, which add a fancy touch to meals, perfect for a beef tenderloin, seared duck, or lamb with garlic and rosemary,” adding, “The crystal cups are great for that pre-dinner toast!” Most importantly, when partygoers are done eating dinner or dessert, Syn says, “Just toss the dishes and have all that extra time for family fun.” For more information, visit mychinet.com. Facebook: Facebook.com/mychinet Instagram: Instagram.com/mychinet Twitter: Twitter.com/mychinet Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 16, 2022 10:05 AM Eastern Standard Time

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Arey Closes Oversubscribed $4.15 Million Seed Fund Round

Arey

Arey, an e-commerce business poised to disrupt the hair care industry, is pleased to announce that it has closed an oversubscribed $4.15 million Series Seed financing round, far exceeding its original $2 million target. Female Founders Fund and Greycroft acted as the lead investors. Funds generated through this round of investment are expected to be focused on R&D and distribution expansion. Arey is one of the first functional beauty brands that targets aging hair with a proactive and science-driven approach, with a specific focus on grey hair. Scientists have identified that genetics only account for approximately 30% of grey hair. Grey hair can be a message from the body about what may be lacking. Vitamin deficiencies due to diet and lifestyle choices associated with oxidative stress, and even chemicals in the dyes used to cover grey hair can be contributors. Arey was co-founded by CEO Allison Conrad, a leading entrepreneur who ideated the company based on her own hair journey and Jay Small, a former Paul Mitchell protege and top professional celebrity hair stylist aligned with educating clients on hair color loss. Along with their team of medical advisors including internal medicine MDs, dietitians and chemical engineers, the brand offers a range of products, including The System which incorporates an inside-out and outside-in approach with a supplement + hair serum, The Duo of shampoo + conditioner that work together to restore hair health including reducing the likelihood of increased grey hair growth as well as thicker, fuller and more vibrant hair. Arey gets to the root of the problem with a proactive hair care system that can be implemented at the first signs of grey by preserving and even restoring pigment. Tapping into a clear demand, the brand has experienced 1100% YOY growth since its 2021 inception. Products are available via one-time purchase or subscription basis. With the latter, Arey saw 975% subscription growth in the last year, making up over 70% of their revenue. Conrad states, “we are not anti-grey, but rather want to provide both men and women an alternative to the current reactive option of hair dye. We are the wrinkle cream of hair care targeting those looking to prevent aging hair and customers who are in the early stages of greying hair.” Speaking to those who have already turned grey Small adds, “Nearly 85% of women have colored their hair, 78% of which is at home. For years, the response to grey hair has been to cover it. Unfortunately, once this cycle begins, it's likely that each time you apply hair color chemicals to your scalp, healthy production of hair is stifled,” he explains. “The average person covering grey will have to maintain color every 4 weeks, and will likely overuse hair color on areas of the hair that do not need coverage. This frequency and overexposure are a high payload of oxidative stress and could be contributing to an increase in gray hair with every application.” Arey has proven successful in decreasing this need, thwarting the aging process of hair. Anu Duggal, Founding Partner at Female Founders Fund, shares, “We are thrilled to co-lead Arey Grey’s seed round in bringing a much needed science-driven system for addressing aging hair to consumers. The hair care category has been ripe for innovation and co-founders Allison and Jay have taken a preventive approach to hair health by creating a solution that both slows the greying process while also re-pigmenting hair color. Since launch they have seen tremendous organic demand from both female and male consumers with exciting product development in the pipeline. With a big vision to offer better solutions to consumers for hair care, we are excited to be backing this stellar team in their vision to transform hair health.” “Arey’s science-driven, efficacious solutions and elevated education-based branding speak to consumers across genders in a differentiated way,” said Greycroft Principal Alaina Hartley. “The Greycroft team is excited to support co-founders Allison and Jay as they build the category-defining brand in aging hair care.” “We built the business with strong unit economics from the beginning and a focus on profitability. We are thrilled that Female Founders Fund and Greycroft recognize the huge potential in this growing category we have created,” Conrad adds. About Arey: Launched in 2021, Arey offers science-driven products formulated with vitamins, antioxidants and peptides to help delay and re-pigment grey hair from the inside-out and outside-in, while also helping you grow thicker, fuller, healthier hair overall to consumers in North America and Canada. With 6 current products in their portfolio, the company’s direct-to-consumer, subscription-based business model provides an easy refill plan, ensuring consumers are able to easily maintain a continued high level of hair health. For more information, please visit arey.com and follow @areygrey social media for updates. About Female Founders Fund: Female Founders Fund is the pre-eminent early-stage fund investing in female-founded technology companies with $100M under management across three funds. Since its founding in 2014, Female Founders Fund has invested in over 70 of the fastest growing female-led companies nationwide. These include category leaders like Maven Clinic, Tala, ELOQUII, Real, Peanut, BentoBox, Billie, Co--Star, and more. For more information visit www.femalefoundersfund.com About Greycroft: Greycroft is a seed-to-growth venture capital firm that partners with entrepreneurs of all backgrounds to build category-defining companies. We have deep experience investing in consumer, enterprise, digital health, and fintech sectors around the globe and work as a team to support and advise entrepreneurs, empowering them to execute on their visions. Greycroft manages over $2 billion in capital raised and has made over 300 investments since inception. For more information, please visit https://www.greycroft.com. Contact Details Amanda Smeal Consulting, Inc. Amanda Smeal amanda@amandasmeal.com Sunshine Sachs Robert Busweiler, busweiler@sunshineandsachs.com Aimee Moss aimee@aimeemoss.net Company Website https://areygrey.com

November 16, 2022 09:04 AM Eastern Standard Time

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Don Londrés Premium Tequila Appoints Barbara Cyzon as Head of Brand Operations

Full Scope PR

(Los Angeles, Nov 16, 2022)-- Don Londrés is the newest premium tequila, crafted using 100% agave, created by music mogul and serial entrepreneur Dre London, alongside legendary masters of the spirit, the González family. Launched in May 2022, Don Londrés is quickly growing in distribution in North America and the brand is pleased to announce Barbara Cyzon has been appointed Head of Brand Operations effective as of late November 2022. Cyzon joins the Don Londrés team where she will bring her love for building brands and hospitality into the culture of the luxurious tequila. Working alongside Dre London, Cyzon’s expertise will be instrumental in helping lead the brand strategically across international markets during a time of unprecedented growth and forward expansion. Her vast knowledge of the alcohol industry comes from her time representing the Remy Cointreau portfolio for the largest market in Canada. Cyzon was responsible for the execution of National marketing programs and the development of key strategic partnerships and activations including Live Nation, Veld Music Festival and Toronto International Film Festival. Originally from Toronto, Canada, Barbara Cyzon’s love for the entertainment industry started young, being exposed to music at an early age in a musical home. Her passion for creativity and academia led her to pursue her Bachelor’s in business at Ted Rogers School of Management at Toronto Metropolitan University and shortly after began her career at Universal Music Canada. She later moved to take on the role of Entertainment Sales at Thompson Hotel, where she helped advance tours, book artist stays, develop lifestyle programming which would bring her to eventually meeting Dre London. As Head of Brand Operations, Cyzon’s responsibilities will include, but not limited to: Develop, plan, and execute the implementation of marketing activities, both on premise and in retail across North America Lead brand strategy development across all markets, working in partnership with stakeholders Oversee distribution of products while managing relationships and driving collaboration with supply partners Participate in forecasting budgets and overall management of performance vs. growth targets Develop and manage field marketing teams and activate on premise and events, working closely with various partnerships " We are excited to bring Barbara Cyzon onboard as Head of Brand Operations for my rapidly growing premium tequila, Don Londres. Her experience in the entertainment industry and key efforts on the Remy Cointreau portfolio makes her the perfect fit to lead operations and help take Don Londrés to the next level.” - Dre London, Founder and CEO of Don Londrés About Don Londrés Founded by music manager and entrepreneur Dre London, Don Londrés is not just a tequila, it’s a lifestyle—modern, classic, simplicist—that adds a luxurious taste to every moment of life you choose to toast in celebration. As a business powerhouse who jets around the globe year-round, London has tasted the best the world has to offer. So, when it came to creating the finest tequila on the market, he knew exactly what he was looking for. The brand was crafted using 100% agave alongside legendary masters of the spirit, the González family of Mexico. Don Londrés, which will launch with a smooth, creamy Blanco this summer, is the finest tequila made for celebrating life’s finest moments—always responsibly, always with style, always with love. Contact Details Pia Malihi pia@fullscopepr.com Company Website https://www.donlondres.com/

November 16, 2022 06:00 AM Pacific Standard Time

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Holiday Kickoff with Tech Life Expert Stephanie Humphrey

News Media Group, Inc.

Contact Details News Media Group, Inc. Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

November 16, 2022 06:00 AM Eastern Standard Time

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NaRaYa Announced as Official Sponsor of APEC Voices of the Future 2022 Held in Thailand

NaRaYa

NaRaYa, a lifestyle brand that offers handbags and accessories to customers worldwide, has signed on as official sponsor of APEC Voices of the Future 2022, which will be held in Bangkok, Thailand in parallel with the APEC CEO Summit 2022 between November 13-18, 2022. Under this year’s theme, “Open. Connect. Balance.” with an emphasis on readiness to drive APEC forward to be open to all opportunities, connect in all dimensions, and balance in all aspects. NaRaYa is the sponsor of the APEC Voices of the Future 2022 program, as well as designing and producing a special bag collection for programme members and meeting attendees. On November 14, the company will host a special event at its headquarters for the delegates to attend. The APEC Voices of the Future program was first launched in 1998 in Kuala Lumpur, Malaysia. The event aims to provide opportunities for young people from 21 APEC economic zones to engage in activities that promote the exchange of perspectives and solutions on issues related to the future of economies in the Asia-Pacific region, where they discuss the challenging issues, opportunities, and solutions with the same objective as the APEC summit. Youth leaders will also be able to listen to the visions of executives from the world’s leading companies attending the APEC CEO summit. NaRaYa was founded in 1989, in Bangkok, Thailand by Mr. Vassilios Lathouras and Ms. Wasna Roongsaenthong. NaRaYa's products are artistically crafted, using high-quality materials to produce uniquely designed handbags and accessories at reasonable prices for everyone. The company is constantly developing products and expanding its product line to meet the ever-changing needs of consumers, while also supporting local communities across Thailand by providing job opportunities and generating income for locals. "We are delighted to be a part of the APEC Voices of the Future 2022 program, which provides a platform for the younger generation to have their voices heard and to showcase their full potential to the world, and we are honored to be a part of their journey,” said Pasin Lathouras, Chief Corporate Strategy Officer of NaRaYa. Lathouras added, “I firmly believe in providing opportunities for the new generation, and I’m inspired by what they are doing to make the world a more equal, sustainable, and greener place. More and more people are becoming aware of global issues that are occurring around the world, and the younger generation has become the forefront in raising these issues.” For more information about NaRaYa, please visit our website www.naraya.com For more information about APEC VOTF 2022, please visit www.apecvoicesofthefuture.org/ Contact Details NaRaYa Sakao Praditsuwan +66 66 113 4363 sakao.pr@naraya.com Company Website https://www.naraya.com/

November 15, 2022 10:30 AM Eastern Standard Time

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Extreme Weather Puts Strain on Dairy Cows Across The Globe, Is Plant-Milk the Answer?

MarketJar

Extreme weather conditions across the globe are putting a strain on dairy cows, drying up milk production and withering crops that feed the cattle. Heat and drought in India, Australia and France are threatening long-term global dairy supply, including everything from butter to baby formula. Due to extreme weather brought on by climate change, some of the world's largest milk-producing regions are becoming less hospitable to these animals: Cows produce less milk when stressed by high temperatures, and arid conditions and storms exacerbate the problem by withering or destroying the grass and other crops they eat. In fact, some scientists predict that climate change will cost the dairy industry around $2.2 billion per year by the end of the century in the United States alone. According to another study, if greenhouse gas emissions remain high, the dairy and meat industries could lose $39.94 billion per year to heat stress by that same date. Fortunately, new and innovative alternative milk products are being developed for the market and consumers have been responding well. Plant-Based Milk Market Continues to Gain Steam Alternative dairy and plant-based milk are not new, but they have continued to rise in popularity over the years. In 2022, the plant-based milk market reached $38.9 billion after doubling in the previous five years. And over the next decade, the global market is expected to quadruple. As the market grows and evolves, new plant-based milk formulations are replacing old ones as consumer favorites. Soy milk was popular at first, but it gave way to almond milk. Now, oat milk is rapidly gaining popularity. Even as oat milk becomes more popular, a new plant-based milk trend is emerging: sesame milk. Some of the key factors behind the market's growth are the rising prevalence of dairy intolerance, as well as growing concern for the planet. Add to that increasing consumer awareness of the health of animals, and it’s easy to see why the plant-based milk industry is expected to continue rising in the coming years. Of course, alternatives like almond milk still take a toll on the planet due to high water usage and damage to bee populations. Luckily, there are new alternatives like sesame milk, which uses 95% less water compared to almond milk and thrives in arid climates around the globe, from South America to Africa to Asia. As consumers become more environmentally conscious, The Planting Hope Company Inc. (TSXV:MYLK) (OTCQB:MYLKF ) is gaining attention. The Planting Hope Company Inc. (TSXV:MYLK) (OTCQB:MYLKF) creates, introduces, and grows distinctively innovative plant-based and environmentally responsible food and beverage brands. Planting Hope 's innovative and award-winning products meet critical needs in the exploding plant-based food and beverage market. This rapidly growing company is focused on producing plant-based milk made from sustainable and highly nutritious sesame. The company's Sesame Milk has received numerous awards and nominations. Hope and Sesame Sesamemilk is just one of four fast-growing food and beverage brands owned by this company. The Planting Hope brand family includes RightRice® Veggie Rice, Mozaics(™) Real Veggie Chips, and Veggicopia® Veggie Snacks in addition to Hope and Sesame® (Sesamemilk and Barista Blend Sesamemilk). Planting Hope is a women-managed and women-led business with a focus on nutrition, sustainability, and diversity, founded by seasoned food industry entrepreneurs. Planting Hope Launches RightRice in Walmart Stores Across Canada The Planting Hope Company has already established and is expanding its relationships with major North American retailers and distributors, with products available in 8,500+ grocery stores and 50,000+ distribution points, including Whole Foods, Kroger, Sprouts Farmers Market, and others. The company has continued to execute its business plan since the beginning of 2022, expanding its core products in key channels as well as setting up new products and distribution that will reach scale in 2023. Earlier today, Planting Hope announced that its RightRice® Veggie Rice brand is launching in 180 Walmart stores across Canada, representing 720 new total distribution points (TDP). This marks the second major product launch in the Canadian market in the fourth quarter. “Walmart is an exciting place to launch RightRice in dual-language packaging to Canadian customers,” said Matt LeBeau, founder and CEO of LeBeau Excel Ltd., the company’s retail broker of record in Canada. “Walmart is increasing its focus on delivering plant-based and sustainable products to its shoppers, given increasing demand from Canadians for more nutritious and delicious food and beverages, and RightRice is a strong fit for that mission.” Planting Hope also recently announced the addition of RightRice® Veggie Rice and Hope and Sesame® Sesamemilk to Dot Foods, Inc.'s product line. The biggest foodservice re-distributor in North America, Dot, will soon stock award-winning Hope and Sesame® Barista Blend Sesamemilk in 32 oz shelf-stable cartons and Original RightRice® Veggie Rice in bulk 20lb bags. Hope and Sesame Sesamemilk Now Available in 382 Loblaw Stores in Canada in Dual-Language Packaging On November 8, Planting Hope launched its Hope and Sesame® Sesamemilk line in Canada with Loblaw Companies Limited, Canada's top grocery retailer. Hope and Sesame® Sesamemilk will be available in 382 Loblaw stores across Canada in November 2022 in Canadian-compliant dual-language packaging under multiple banners, including Loblaws, Fortinos, and Provigo. Packaged in shelf-stable 946ml (32oz) cartons in three flavors (Barista Blend Sesamemilk, Original Sesamemilk, and Unsweetened Original Sesamemilk), Hope and Sesame® Sesamemilk is now available in the plant milk section of Loblaw stores. Hope and Sesame® Sesamemilk offers Canadians delicious plant-based milk with vitamin, mineral, and protein content comparable to dairy milk. For more information on The Planting Hope Company (TSXV:MYLK) (OTCQB:MYLKF), please visit this link or their website at https://plantinghopecompany.com. 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Such risks include, without limitation: (a) The Planting Hope Company Inc.s operations could be adversely affected by possible future government legislation, policies and controls or by changes in applicable laws and regulations; (b) public health crises such as CV-19 may adversely impact PThe Planting Hope Company Inc.’s business; (c) the volatility of global capital markets; (d) political instability and changes to the regulations governing The Planting Hope Company Inc.’s business operations (e) The Planting Hope Company Inc. may be unable to implement its growth strategy; and (f) increased competition. Except as required by law, The Planting Hope Company Inc. undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future event or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events. 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November 15, 2022 06:30 AM Pacific Standard Time

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