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Cure Hydration Expands Nationwide Retail Presence with Launch in Whole Foods Market

Cure Hydration

Cure Hydration, the leading premium, plant-based hydration brand known for its science-backed, electrolyte-rich formula, today announced its launch into Whole Foods Market locations nationwide. Cure Hydration’s Kids line has begun rolling out in 500+ Whole Foods stores, with five additional products from Cure Hydration’s core lineup rolling out over the next month. This expansion signifies a major milestone in the brand’s mission to offer better hydration solutions for health-conscious consumers across the U.S. Cure Hydration’s unique formula, based on the World Health Organization’s Oral Rehydration Solution (ORS) standards, delivers optimal replenishment with 4x the electrolytes of leading sports drinks, without any added sugars or artificial sweeteners. Made with simple, plant-based ingredients like coconut water and pink Himalayan salt, Cure delivers effective hydration powered by nature - ensuring efficient replenishment for active families and individuals. A nutritious and great-tasting alternative to sugary beverages, Cure’s products are vegan, gluten-free, and non-GMO, with natural ingredients like fruit juice powders and monk fruit. Whether you're hitting the gym, going on a hike, or simply looking to stay hydrated, Cure is made for everyone – and now even more accessible, with Cure’s launch in Whole Foods Market. "We’re beyond excited to launch Cure Hydration in Whole Foods Market, a destination for consumers who prioritize high-quality, better-for-you products," said Lauren Picasso, CEO and Founder of Cure Hydration. "As a leader in the natural foods industry, Whole Foods has set the standard for clean, high-quality ingredients, making this partnership a perfect match. At Cure, we believe hydration should be both effective and healthy, which is why we use a science backed formula without the added sugar or artificial junk. Being on Whole Foods shelves is a huge step forward in our mission to make hydration accessible to everyone, helping people feel their best every day.” In addition to a commitment to premium, science-backed formulas, Cure also focuses on delivering great taste and community impact initiatives (a mission that echoes Whole Foods Markets’ commitments). Cure’s products come in stick pack packaging that uses 95% less plastic than the average 12-oz bottled beverage. Through a partnership with rePurpose Global, Cure’s packaging is certified plastic-neutral and the company offsets plastic waste to ensure that hydration on-the-go doesn’t come at the expense of the environment. Cure also donates servings of its products to those in need, and supports local organizations like New York Common Pantry, City Harvest, and GrowNYC. Andy Jackson, Principal Category Merchant at Whole Foods Market added, “At Whole Foods Market, our mission is to nourish people and the planet by offering the highest quality products made with ingredients customers can trust. Cure Hydration’s commitment to plant-based hydration aligns perfectly with our values, providing a science-backed, effective way for shoppers to stay hydrated - without added sugars or artificial ingredients. We’re thrilled to offer Cure’s solutions to our shoppers nationwide, giving our customers a convenient and effective way to stay hydrated with ingredients they can trust.” With the initial launch of Cure Kids and additional core products rolling out later this spring, Cure Hydration is well-positioned to become a go-to solution for those seeking effective, clean hydration options. Cure Kids will be available in-stores in three kid-friendly flavors: Fruit Punch, Pink Lemonade, and Mixed Berry. Starting this spring, the brand’s core product line will offer a refreshing range of flavors, including Berry Pomegranate, Lemonade, Tropical Punch, Watermelon, and Strawberry Kiwi, catering to a variety of tastes and preferences. Whether at home or on-the-go, Cure is committed to providing consumers with the best hydration solutions to keep their bodies performing at their best. About Cure Hydration Cure Hydration is a premium hydration brand offering a refreshing, science-backed electrolyte mix made from plant-based, non-GMO ingredients. Created to provide rapid hydration and enhance overall health, Cure is formulated with the perfect balance of sodium, potassium, and glucose, ensuring optimal rehydration. Cure products are free from added sugar, artificial sweeteners, and synthetic colors and dyes, making them a healthier choice for people of all ages. Cure is committed to sustainability, maintaining certified plastic neutral packaging, donating servings of Cure to communities in need, and offers carbon emissions offsets to customers purchasing via its website. For more information on Cure Hydration and to find a store near you, visit curehydration.com. Contact Details Powers PR Alex Turk +1 516-306-2373 alext@powers-pr.com

April 10, 2025 09:17 AM Eastern Daylight Time

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BELLAMI Hair Expands into the Textured Hair Category

BELLAMI

BELLAMI Hair, the #1 global hair extension brand trusted and preferred by celebrity hairstylists, salon professionals and beauty experts worldwide, proudly champions diversity in hair by introducing BELLAMI Silk Seam™ Textured Clip-In Hair Extensions to reaffirm our commitment to diversity and inclusion within the hair industry. As part of its national TEXTURED, YOUR WAY campaign, BELLAMI introduces the Silk Seam™ Textured Clip-Ins collection, designed to celebrate, enhance and define textured hair. These clip-ins empower customers to embrace their unique hair type and personal style while achieving expert-level results at home. Whether adding volume, length, or color, the collection allows for effortless transformation. “We believe hair is a tool for self-expression, and we’ve heard from our customers that our extensions make them feel amazing and more confident, all while looking like themselves,” says BELLAMI President Mary Burns. “We’ve spent years developing our textured collection so we can deliver this same confidence to our growing audience, who have a vast range of hair types. And we plan to expand this category over the next year as we continue to learn from our customers and stylist community.” Created in partnership with celebrity stylist Lacy Redway, BELLAMI Silk Seam™ Textured Clip-Ins are expertly designed to enhance and define natural curls, waves, and texture. Crafted with premium-quality materials and available in a diverse range of shades and textures, this collection delivers a flawless, natural look that blends seamlessly with various textured hair types—perfect for both everyday wear and high-profile styling. "BELLAMI is a go-to hair extension brand because it’s the best,” says celebrity stylist and brand spokesperson Lacy Redway. “My high-profile clientele ranges from every hair type, so having access to quality hair in various textures and shades is crucial. BELLAMI’s new texture collection can withstand whatever I throw at it, allowing me to deliver beautiful, natural-looking styles for my clients that stay intact, whether that be for a full day of photoshoots, press, or a red-carpet event. Wearing BELLAMI hair extensions can help you feel like a boss like it does for me when I wear them." Crafted with the finest, ethically sourced 100% Remy human hair, this collection features the brand’s innovative Invisi-Weft™ technology, making the wefts 30% thinner so they lay flatter against the head for a comfortable, natural, seamless wear. Its Vitamin Seal coating enables long-lasting performance, providing humidity resistance and curl retention even after ten washes. The quick and easy clip-in application delivers a secure and comfortable fit, and the high-density wefts boost volume for natural, salon-quality results instantly. BELLAMI Silk Seam™ Textured Clip-Ins are available in three textures and seven shades, each in 16” (200g), 20” (230g), and 24” (260g) lengths: 3A Spiral Curl – Medium density, defined, loose spirals with a smooth silky finish and a lightweight feel. Blends best with 2C-3B natural textures. 3C Ringlet Curl – High density, voluminous texture and tight, springy corkscrew curls with a natural, subtle matte finish. Blends best with 3B-3C natural textures. Blowout – Low luster, high density, voluminous hair that adds dramatic fullness with soft, touchable strands mimicking blow-dried coily hair. Blends best with lightly textured hair, resembling stretched, type 4 natural hair. Shades: Jet Black, Off Black, Dark Brown, Chocolate Brown, Chestnut Brown, Off Black/Almond Brown Ombre, Dark Brown/Ash Brown Ombre. BELLAMI Silk-Seam Textured Clip-In Hair Extensions are available at BELLAMIhair.com and BELLAMIprofessional.com, ranging from $210 - $540 depending on shade and length. Salon professionals receive industry discounts for all hair orders. Founded in 2012, BELLAMI is the world’s #1 hair extensions brand, trusted by celebrity and professional stylists. BELLAMI offers 100% Remy Human Hair in up to 70 shades, six lengths, and the most extensive range of clip-in and semi-permanent extension methods. With ethical sourcing, sustainable packaging, and full control over manufacturing, BELLAMI delivers premium, high-performance extensions. Our products, including clip-ins and four professional methods—sew-in wefts, tape-ins, keratin tips, and i-tips—are available at BELLAMIHair.com and BELLAMI Beauty Bars nationwide. Headquartered in Los Angeles, BELLAMI continues to expand into the textured hair market to serve all hair types. ABOUT BEAUTY INDUSTRY GROUP Established in 2004, Beauty Industry Group is an industry leader for professionally installed and DIY hair extensions and related beauty products. Beauty Industry Group's professional products are sold in more than 1,200 stores throughout North America and its collective brands service more than 30,000 salons across over 165 countries. Beauty Industry Group has offices in 6 countries and is headquartered in Salt Lake City, UT. Contact Details Linsey Tilbor Rubin +1 732-991-5294 ltilbor@rellmc.com Company Website https://www.bellamihair.com/

April 03, 2025 08:36 AM Eastern Daylight Time

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Introducing Saint Crewe, The New Clinically-Tested Skincare Brand For Gen Z Founded by Mom & Therapist to College-Aged Women, Erin Piper

Saint Crewe

Saint Crewe is a new dermatologist-tested, clinically backed skincare line designed specifically for Gen Z. Clinically tested on over 100 people, Saint Crewe is hypoallergenic, non-irritating, and suitable for all skin types, including sensitive skin. The brand’s four new products meet the clean beauty standards of Ulta, Sephora, and Credo while celebrating skincare as a fun, confidence-boosting ritual. As a mother of two and a therapist working with college-aged women, Saint Crewe Founder Erin Piper saw firsthand Gen Z’s growing curiosity about skincare and beauty trends. She realized that they were drawn to viral TikTok-famous products with bright, fun packaging, and the joy of experimenting with self-care. The issue? During the fun of applying face masks and creating skincare routines, the aggressive skincare ingredients were being overlooked. Many of these products contained harsh actives like retinol and glycolic acid – ingredients that weren’t suitable for their young skin. Saint Crewe Founder, Erin Piper, says, “As a mom and therapist to college-aged women, I’ve seen firsthand how much Gen Z loves experimenting with skincare. But there are too many trending products that cause more harm than good for young skin – damaged skin barriers, breakouts, irritation, you name it. That’s why I wanted to create a brand that is clinically effective, but still safe for everyday use. As a parent who has to say ‘no’ to so much – no to social media, to phones, to harmful ingredients, it feels really great to say ‘yes’ to skincare.” Erin sought out to create the ultimate solution to these concerns for the Gen Z community. She collaborated with leading labs, dermatologists, creatives, and beauty industry veterans – including the CEO of Saint Crewe, her long-time friend and skincare product development expert, Laura-Lucia Carothers – to develop a stunning range of vegan and cruelty-free skincare products that nurture this sense of curiosity while being expertly formulated to be gentle and safe for all skin types. Clean Beam Balmy Dream ($32): Lush cleansing balm formula that melts onto the skin as a foamy rinse-off cleanser that can remove sunscreen, makeup, and grime while bisabolol, ginger and calming turmeric soothes the skin. Team Gleam ($38): Daily water-gel serum that is loaded with superfruit goji berry and microalgae, helping balance the microbiome and fight against harmful blue light from screen time. Water Whip ($42): Light gel cream that delivers deep hydration and a natural glow with a boost of marine algae extract and vitamin E while soothing skin. Goji Go + Glow ($44): Packed with powerful aloe juice, microalgae and goji superberries to help keep breakouts at bay, this super mist balances excess oil while supporting your skin's microbiome. The brand’s name pays tribute to both a cherished family name and Sara Crewe, the beloved protagonist of A Little Princess. Saint Crewe isn’t just skincare, it’s innovation that redefines skincare for the next generation and anyone seeking a playful new way to care for their skin. Saint Crewe is redefining skincare for the next generation with fun, approachable, and age-appropriate formulas designed specifically for Gen Z. More than just skincare, Saint Crewe creates an experience, one that evolves with the brand’s community and becomes a playful part of their well-being. Built on the pillars of safety, individuality, integrity, well-being, and experience, Saint Crewe is committed to gentle formulations that nurture young skin with confidence and transparency. Trends fade. Skincare stays. With Saint Crewe, skincare isn’t just about looking good—it’s about feeling your best, inside and out. It will always be you. Contact Details Malinda Torres OGAKI mtorres@ogakidigital.com Company Website http://saintcrewe.com/

April 01, 2025 01:00 PM Eastern Daylight Time

Coolidge Reagan Foundation Files Congressional Ethics, FEC, and DOJ Criminal Complaints Against Rep. Jasmine Crockett

Coolidge Reagan Foundation

The Coolidge Reagan Foundation (CRF), a First Amendment watchdog, has filed a series of complaints against Representative Jasmine Crockett (D-TX), alleging serious ethical and legal violations, including voter intimidation, fraudulent campaign contributions, and misconduct in office. The complaints, simultaneously submitted to the Federal Election Commission (FEC), the Office of Congressional Ethics (OCE), and the Department of Justice (DOJ), expose Rep. Crockett’s alleged illegal activities and efforts to undermine fair elections and democratic processes. “Rep. Crockett’s reckless rhetoric and open encouragement of political violence are not only unacceptable but dangerously irresponsible, stated Shaun McCutcheon, Chairman of the Coolidge Reagan Foundation. “While I am an advocate for Free Speech, the fact is no Member of Congress should be inciting attacks on American voters. You can’t call on your supporters to attack people any more than you can yell fire in a crowded theater. Her actions must be condemned and investigated.” “This is a blatant abuse of power and a direct assault on free and fair elections,” Dan Backer, Counsel to CRF added. “From voter intimidation to potentially fraudulent campaign financing, Rep. Crockett’s conduct raises serious legal and ethical concerns. The American people deserve accountability, and Crockett must answer for her unethical, potentially criminal, and just plain dirty acts.” The complaint filed with the Department of Justice highlights Rep. Crockett’s alarming rhetoric and online activity, which appear to violate the Federal Voting Rights Act prohibiting voter intimidation. On March 9, 2025, Crockett circulated an animated video through social media depicting a cartoon version of herself and Rep. Alexandria Ocasio-Cortez brutally attacking a Republican voter. This video, broadcast to hundreds of thousands of her followers, not only condones but seemingly encourages political violence against Republicans. Her public statements, including referring to "full-on combat," further demonstrate a pattern of incitement that places American voters at risk. CRF is calling on the DOJ to investigate these actions under 52 U.S.C. § 10307(b) and other applicable federal statutes. CRF's complaint to the FEC details an apparent scheme in which Rep. Crockett’s campaign committee, ‘Jasmine for US’, accepted and falsely reported contributions processed through ActBlue. The filing reveals that an elderly retiree, Mr. Randy Best of Plano, Texas, was listed as making over 2,500 contributions totaling more than $21,000 – including more than 50 to Crockett (transactions that Mr. Best’s wife denies ever occurred). The sheer volume and pattern of these donations suggest an elaborate money-laundering scheme orchestrated through ActBlue to funnel illegal contributions to Democratic candidates, including Rep. Crockett. CRF demands an immediate FEC investigation into these violations of 52 U.S.C. § 30122, which prohibits accepting contributions in the name of, or with the funds of, another. In addition to potential criminal and campaign finance violations, CRF has also filed a complaint with the Office of Congressional Ethics, asserting that Rep. Crockett has engaged in behavior that fails to reflect creditably on the U.S. House of Representatives. Her public threats against Republican officials, Tesla CEO Elon Musk, and former President Donald Trump (paired with the incendiary video) constitute a clear violation of House Rule XXIII, which mandates ethical conduct by Members. Furthermore, her acceptance of potentially fraudulent contributions through ActBlue raises serious concerns about her fitness for office and adherence to congressional financial disclosure requirements. Shaun McCutcheon further emphasized the seriousness of the complaints stating “Congresswoman Crockett’s actions are a disgrace to the office she holds. Inciting violence against political opponents and engaging in fraudulent campaign finance practices are violations that cannot be ignored. CRF will not stand idly by while elected officials break the law and erode trust in our institutions.” Dan Backer added “We have seen a disturbing trend where ActBlue is used as a willing conduit for a potentially 8 or 9 figure sum of illegal campaign money laundering, and Rep. Crockett’s campaign is just one example. The FEC must investigate this apparent scheme to launder funds in the names of unsuspecting donors. Additionally, her rhetoric and public statements demand a full review by the DOJ for potential voter intimidation violations.” CRF calls for swift action to hold Rep. Crockett accountable and protect the integrity of our democratic process. The news of these complaints was first reported by Fred Lucas in the Daily Signal. ### Please visit: https://www.coolidgereagan.org/ For more information or to schedule an interview with a CRF spokesperson, contact Dan Rene at 202-329-8357 or dan@danrene.com Contact Details Coolidge Reagan Foundation Dan Rene +1 202-329-8357 dan@danrene.com Company Website https://www.coolidgereagan.org/

March 28, 2025 09:00 AM Eastern Daylight Time

Lake Tahoe to Host First-Ever Grand Slam of Curling Event in the US, Featuring the Best Curlers from Around the World

The Curling Group

The Curling Group (TCG), the driving force behind the evolution of curling through strategic investment and fan engagement, today announced that Lake Tahoe will host the first-ever Grand Slam of Curling event in the United States, the GSOC Tahoe, November 4-9, 2025, at the Tahoe Blue Event Center. Lake Tahoe will become the epicenter of the curling world as Olympic medalists, world champions and fan favorites take the ice for this must-see six-day event, which will include live music, fan activations, and interactive experiences set against the stunning backdrop of Lake Tahoe. “In addition to being one of the most beautiful places in the world, Lake Tahoe also has a rich history of hosting some of the most iconic sports events,” said Nic Sulsky, Co-Founder and CEO of The Curling Group. “We were inspired by the energy and success of the 2021 NHL Outdoor Games and the American Century Championship and are creating a one-of-a-kind curling event that captures that same sense of excitement and national appeal. Our goal is to make this a marquee moment on the curling calendar for years to come.” Across the U.S., interest in curling has grown exponentially over the past several years, prompted by the 2018 Olympic Winter Games gold medal win by Minnesota-based Team Shuster. The rise in curling’s popularity in the U.S. is reflected in the interest of pro athletes and celebrities, including Pro Football Hall of Famer and Minnesota Vikings Legend Jared Allen and current NFL stars George Kittle and TJ Hockenson, who are all a part of TCG’s initial group of investors. “The first-ever U.S. GSOC event is a long time coming, as the country’s appetite for curling continues to grow,” Sulsky added. “While our sport has a strong foundation in Canada and parts of Europe, it has yet to reach its full potential in the United States. Our mission is to change that by creating must-attend events that captivate fans, introduce new audiences to the sport, and elevate curling to new levels not yet seen.” The Lake Tahoe event comes as part of a larger initiative to grow the sport’s presence within the U.S., including the upcoming TCG All-Star Game in Nashville (April 15-16, 2025); a first-of-its-kind event featuring the sport’s biggest stars, selected through performance rankings and fan voting. The weekend will feature a celebrity pro-am, skills competition, and All-Star skins game with the best 12 curlers in the world, bringing fans closer to the action. “We’re honored to welcome the Grand Slam of Curling to Lake Tahoe for its first-ever U.S. event. The South Shore has long been a destination where world-class athletes and fans come together in a setting unlike any other. We’re proud to host an event that combines athletic excellence and high-energy entertainment to create awe-inspiring moments.” Says Visit Lake Tahoe President & CEO Carol Chaplin. Tickets for GSOC Tahoe will go on sale April 7 th at 10am pst. Discounted rates will be available for local Nevada and California residents in person at the Vacasa Box Office at the Tahoe Blue Event Center. Fans can stay updated on ticketing details, event schedules, and exclusive content by visiting www.thegrandslamofcurling.com/tickets or following the Grand Slam of Curling on YouTube, Instagram, Facebook, TikTok, and X. More details — including broadcast information, confirmed teams, and draw schedules — will be announced in the coming months. For more information, visit https://thegrandslamofcurling.com/. About the Grand Slam of Curling The Grand Slam of Curling is an elite series of men’s and women’s curling events, featuring the best teams from across Canada and around the world. Awarding equal purses to both men’s and women’s teams since 2015, the Grand Slam of Curling is committed to advancing the sport on a global scale. The Grand Slam of Curling is owned and operated by The Curling Group. For more information about the upcoming Grand Slam season, please visit: www.thegrandslamofcurling.com. About The Curling Group The Curling Group (TCG) is a sports business venture dedicated to revolutionizing the sport of curling through strategic investments and a commitment to innovation and content production. In 2024, The Curling Group acquired the Grand Slam of Curling event series, including global media rights. About Tahoe Blue Event Center The Tahoe Blue Event Center is a 5,000-seat arena with an additional 10,000 square feet of meeting room space, located in the Stateline, Nevada area of South Lake Tahoe, nestled between the peaks of Heavenly Mountain Ski Resort and beautiful Lake Tahoe. Opened in September 2023, The Tahoe Blue Event Center will host 125+ events throughout the year including: concerts, sporting events, family shows, conferences, banquets, meetings, trade shows, consumer shows and more. Contact Details The Curling Group The Curling Group thecurlinggroup@hotpaperlantern.com Company Website https://thegrandslamofcurling.com

March 27, 2025 01:00 PM Eastern Daylight Time

VOESH New York Launches the Ultimate 2-in-1 Exfoliating Body Wash

VOESH New York

VOESH New York is thrilled to unveil the newest addition to its vegan body care lineup: the Exfoliating Body Wash. Combining the power of cleansing and exfoliation, this 2-in-1 scrub-to-suds formula is designed to gently smooth and soothe dry, rough patches while leaving skin feeling softer, clearer, and hydrated. Say goodbye to complicated shower routines and hello to the simplicity of beautiful, healthy skin in one step. Packed with active ingredients like pure sugar crystals, plant-derived AHAs, and a nourishing botanical oil blend, this microbiome-friendly Exfoliating Body Wash delivers a luxurious, skin-loving experience. The dual-action, 99+% natural-origin formula is perfect for those seeking a gentle exfoliation and cleanse that never strips skin’s moisture. The mild, plant-derived surfactants produce a rich lather, while the added oils hydrate for a refreshed feel. “Our goal has always been to create products that not only deliver high-quality skincare but also provide an experience,” said Vera Oh, Co-Founder of VOESH New York. “With our Exfoliating Body Wash, we’ve combined captivating scents and a multitasking formula that simplifies your shower routine without feeling rushed.” The Exfoliating Body Wash is available in four skin-friendly, finely crafted fragrances to create an elevated sensory moment: Fig & Amber: A warm, inviting blend of sweet fig and amber that creates a cozy ambiance. Black Tea & Rosé: A rich, smoky tea scent balanced with the light, fresh aroma of rosé to create an upscale atmosphere. Neroli & Patchouli: A captivating blend of citrusy neroli and deep, earthy patchouli that balances freshness and sensual depth. Hinoki & Lavanda: A calming, earthy scent of hinoki wood, blended with the soft, floral aroma of lavender, to create a peaceful, nature-inspired escape. Treat your skin and senses to the new Exfoliating Body Wash! Shop the collection on voesh.com and at select retailers. Bare your best and shower sweeter! About VOESH New York: Founded in 2013, VOESH New York has emerged as a premier destination for clean and efficacious body care solutions catering to head-to-toe wellness. Noteworthy products include Pedi in a Box, Mani in a Box, the award-winning Shower & Empower Vitamin C Shower Filter, and Collagen Gloves and Socks. VOESH New York is committed to providing 100% vegan, cruelty-free, and sustainable products because every body deserves better beauty! All VOESH New York products are certified by PETA and registered with the US Mocra, EU CPNP and UK SCPN, maintaining vegan, cruelty-free, and dermatologist-tested standards. VOESH New York proudly excludes all 1,680+ EU-banned ingredients and an additional 400+ potentially harmful ingredients. For more information, visit VOESH New York’s website at Voesh.com or contact press@voesh.com. ### All VOESH New York products are certified by PETA and registered with the EU CPNP, and UK SCPN. Always vegan, cruelty-free, and dermatologist-tested, VOESH New York proudly excludes all 1,680+ EU-banned ingredients and an additional 400+ potentially harmful ingredients. VOESH New York products can be found at select Target, Rite Aid, and, Kroger stores nationwide, as well as on voesh.com, amazon.com, walmart.com, and riteaid.com. Contact Details Colleen Mathis +1 917-690-5560 Colleen@absoluterrelations.com Company Website https://voesh.com/

March 25, 2025 09:59 AM Eastern Daylight Time

ma:nyo Expands U.S. Presence with Ulta Expansion and Launch in Target

ma:nyo

Korean skincare powerhouse ma:nyo expands its retail footprint in the U.S. with its latest launch in Target and significant growth across new Ulta Beauty locations. Recognized as the #1 best-selling cleansing brand in Korea’s largest beauty retailer, Olive Young, ma:nyo continues to strengthen its global presence, delivering innovative K-Beauty skincare solutions to a devoted and growing customer base. ma:nyo is expanding its presence within Ulta Beauty, growing from 650 locations to 1,392 stores in just over six months. This growth underscores the brand’s continued commitment to making high-quality, premium Korean skincare more accessible to the US consumer. The brand is also launching in all 1,778 Target stores, securing a coveted spot in the retailer’s “Fan Favorites” section—where globally renowned skincare brands take center stage as iconic skincare picks for everyone. The expansion marks a significant milestone as ma:nyo stands alongside some of the most recognized names in the beauty industry, strengthening its status as a go-to brand for high-performance skincare. A pioneer in K-beauty, ma:nyo’s transformative skincare delivers effective, result-driven beauty solutions that are formulated with clean, high-quality ingredients to nurture the skin. Every product is designed to impart visible results while supporting the skin’s natural balance. “We are thrilled to expand our presence in US retail doors,” says xx. “The overwhelming response to our cleansing oils and skincare innovations since launch less than a year ago proves consumers are eager for high-performance, science-backed Korean beauty solutions. Fostering these retail partnerships is key to getting ma:nyo into the hands of skincare enthusiasts across the US.” For media inquiries, please contact Kathy Pape | kathy@papepr.com or Linsey Tilbor Rubin | ltilbor@rellmc.com. ma:nyo, short for "Manyo Factory," is a leading Korean skincare brand known for its innovative and results-driven formulas. Founded with a commitment to harnessing the power of natural ingredients and advanced science, ma:nyo creates gentle yet effective products designed to nourish and restore skin health. Best known for its cult-favorite Pure Cleansing Oil; ma:nyo has earned a loyal global following for its commitment to transparency, clean ingredients, and cruelty-free practices. With a growing presence in the U.S., including availability at all Ulta Beauty and Target, ma:nyo continues to bring the best of K-Beauty skincare to consumers worldwide. Contact Details Pape PR Katharine Pape +1 917-515-6165 kathy@papepr.com Company Website https://manyo.us

March 25, 2025 09:00 AM Eastern Daylight Time

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LA GOLF AND BRYSON DECHAMBEAU LAUNCH NEW DRIVER

LA GOLF

LA GOLF, the industry leader in cutting-edge golf innovation, is proud to announce the launch of its first-ever driver with Face ID technology. Co-designed by two-time U.S. Open Champion Bryson DeChambeau and LA GOLF Chief Design Officer Jeff Meyer, this groundbreaking driver introduces a patented fitting system that matches both the face and shaft to your swing speed, significantly cutting side spin and making even your misses go straighter. “Bryson’s big idea to make the curve of the face proportionate to swing speed is cutting side spin off the toe and heel almost in half, essentially turning your slice into a fade and hook into a draw,” said Reed Dickens, Founder and CEO of LA GOLF, “and the exciting part is that is works for all swing speeds.” DeChambeau summed up his partnership with LA GOLF by saying, “I have been on a decade long journey to solve for every possible variable with my equipment. Jeff Meyer is the most creative engineer I have ever worked with, and Reed is a proven disruptor and risk taker. That is a rare combination in the golf space, and the driver is the result of that dynamic.” The LA GOLF Driver is the first to pair the curvature of the face (bulge and roll) and shaft to match your swing speed. The revolutionary Face ID technology significantly reduces side spin off the heel and toe by nearly 50%, transforming slices into fades and hooks into draws, giving golfers confidence on the course. LA GOLF’s driver comes standard with their premium A series shafts, optimized for your swing straight out of the box. Bryson’s Design, Your Swing. The LA GOLF Driver is now available for purchase, visit LAGOLF.com to learn more and secure your custom-fit driver today. About LA GOLF LA GOLF’s pro player, anti-establishment DNA has made it the most provocative brand in golf by partnering with the world’s greatest players, using unique performance-enhancing materials, and taking a playful brand position. The governing bodies have made golf virtually unplayable for the average player due to the complex rules and equipment. LA GOLF is the only company with the technology and brand to make golf fun again for everyday players. In just a few years, LA GOLF has partnered with Bryson DeChambeau to develop the most innovative club face and shaft technology that cures the slice and the hook— something other companies have been promising for decades but have yet to deliver. LA GOLF was founded by Reed Dickens with a pro player, anti-establishment philosophy — the same playbook he used to make Marucci the most disruptive brand in baseball. “LA GOLF is ultimately a middle finger to the establishment who constantly tries to make golf more difficult and less fun. Simultaneously building a manufacturing company with innovative designs AND a global lifestyle brand with social currency is difficult, but damn are we having fun.” -Reed Dickens, LA GOLF Founder & CEO For more information on LA GOLF products, visit LAGOLF.com. Contact Details COURTNEY DANIELS CONSULTING Courtney Daniels courtney@cocodaniels.com

March 24, 2025 02:00 PM Eastern Daylight Time

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XVesuvius Named Men's Health "Best Acne Product"

XVolcano

XVolcano's flagship product, XVesuvius, has been named the Men's Health 2025 Grooming Award Winner for "Best Acne Product," recognizing its innovative approach to treating acne with a proprietary combination of clinical-strength active ingredients. “Out of all the acne products our testers tried, they said this one was most effective at attacking active breakouts. One application in the morning and one at night was all it took to erase zits in as little as a day,” said Men’s Health. This prestigious honor acknowledges XVesuvius's effectiveness, particularly for athletes and active individuals dealing with stubborn acne. "We're thrilled to receive this recognition from Men's Health," said Steve Dworman, Founder of XVolcano. "XVesuvius was developed to address multiple aspects of skin health with clinical-strength ingredients. Our formula was created to not only clear acne but to improve overall skin health through clinically-validated ingredients that target multiple pathways simultaneously." XVesuvius represents a breakthrough in skincare through its innovative combination of clinically-validated ingredients at full clinical strength. Based on research shared by board-certified dermatologists, XVesuvius delivers comprehensive skin transformation through seven key mechanisms: - Advanced Antimicrobial Activity Without Antibiotics - Superior Hydration Technology - Powerful Anti-Inflammatory Properties - Sebum Regulation - Advanced Anti-Scarring Technology - Hyperpigmentation Reduction - Comprehensive Anti-Aging Effects "What makes XVesuvius truly revolutionary is its comprehensive approach to skin health," noted Dr. Serena Mraz, a board-certified, Stanford-trained dermatologist who has evaluated the product. "The formula contains a rich combination of potent ingredients that address multiple components of acne, acne sequelae, and aging changes with skin health-boosting effects. Most skincare regimens require 4-5 different products to achieve what XVesuvius accomplishes in one formula." About XVolcano XVolcano is dedicated to developing innovative skincare solutions that address specific challenges faced by athletes and active individuals. The company's flagship product, XVesuvius, combines cutting-edge skincare science with practical formulations designed for real-world use. For more information, visit www.xvolcano.com. Contact Details Farrington PR Kim Farrington kim@farringtonpr.com Company Website https://xvolcano.com/

March 20, 2025 08:30 AM Eastern Daylight Time

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