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FRX Innovations to Benefit from Proposed Regulatory Changes in Washington State

FRX Innovations Inc

FRX Innovations (TSXV:FRXI) (“FRX,” or the “Company”) is pleased to announce that it is stepping up its communication and education program to help customers, OEMs, and retailers, meet the upcoming Washington State Department of Ecology (“WSDE”) regulatory changes that will impact consumer electronics supply chains and materials design for companies active in the state, and therefore across the United States. WSDE issued its end of Stage 3 Draft Regulatory Determination Report to the State legislature to permanently ban the use of brominated flame retardants in all plastic casings across a wide range of electronics and home appliances used indoors. This development comes as part of a broader Safer Products for Washington initiative, a pioneering set of laws that are aimed at replacing toxic chemicals in a range of applications with potential exposure for consumers. Specifically, this action will affect high-touch electronic equipment such as televisions, smart speakers, computer monitors, and home appliances and will drive the conversion to more sustainable alternatives such as FRX’s line of Nofia Flame Retardant Polymeric Additives. Chief Executive Officer, Marc Lebel commented, “FRX has been anticipating the flame retardant industry’s inevitable shift away from toxic chemicals. Together with a number of global partners, we have thoughtfully developed a family of commercial materials choices that deliver market leading flame retardancy with environmental safety that the industry and consumers demand and deserve. We are witnessing an unprecedented number of opportunities with an increasing number of resin producers and compounders keen to develop cost effective alternatives, promptly ahead of this major change. We commend the State of Washington for this important step in its program to eliminate known toxic chemicals from consumer products and see this as an inflection point for flame retardants, as part of a global shift away from harmful chemicals.” Lebel continued, “The proposed rule changes establishes the State of Washington as a leader in the US affecting the flame retardant industry, since OEMs and national retailers seek products that are approved in all states across the country. This follows in the footsteps of similar regulatory changes in the European Union and New York State.” “The proposed rules intend to ban brominated flame retardants as a class of materials from these uses. This would be the most aggressive legislation to date affecting the flame retardant industry. These changes, and likely others yet to be announced, are leading to an expansion of FRX’s customer base. We are thrilled that we invested early in additional capacity in our state-of-the-art manufacturing plant and are ready for the coming windfall in demand.” FRX has been built on over US$120MM of investment and is in commercial production at its fully permitted facility in Antwerp, Belgium from where FRX is currently supplying its Nofia Flame Retardant product line to a growing number of multi-national OEMs around the world. For more information, please visit www.frx-innovations.com. About FRX Innovations FRX Innovations is a global manufacturing company, producing a family of environmentally sustainable flame-retardant products that serve several large markets spanning electronics, automotive, electric vehicles (EV) and medical devices. FRX is led by a team of highly experienced business and technical professionals and is positioned to be a leader in the rapidly growing flame retardant plastics and additives market.Nofia® is a registered trademark of FRX. Nofia® products are manufactured at its manufacturing facility on the Port of Antwerp in Belgium, one of the world's largest chemical producing clusters. Nofia Polyphosphonates are produced using sustainable green chemistry principles such as a solvent-free production process, no waste by-products, and near 100% atom efficiency. FRX's portfolio includes an extensive patent estate. FRX has been the recipient of numerous awards, including the EPA's Environmental Merit Award, the Belgium Business Award for the Environment, and the Flanders Investment of the Year Award. FRX has also been recognized six times on the Global Cleantech 100 list. CAUTIONARY STATEMENTS REGARDING FORWARD-LOOKING INFORMATION This press release contains "forward-looking information" within the meaning of applicable Canadian securities legislation. Generally, forward-looking information can be identified by the use of forward looking terminology such as "plans", "expects" or "does not expect", "expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates" or "does not anticipate", or "believes", or variations of such words and phrases or state that certain acts, events or results "may", "could", "would", "might" or "will be taken", "occur" or "be achieved". Forward-looking information in this press release may include, without limitation, statements with respect to the safety and/or efficacy of Nofia® flame retardants, the positioning of the Company within the industry, the expected shift in consumer demand benefitting the Company, and additional proposed rule changes in other jurisdictions. Forward-looking information is subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Company, as the case may be, to be materially different from those expressed or implied by such forward-looking information. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company does not undertake to update any forward-looking information, except in accordance with applicable securities laws. Contact Details FRX Innovations Mike Goode +1 978-244-9500 mgoode@frx-innovations.com Investor Relations Graham Farrell +1 416-842-9003 ir@frx-innovations.com Media Contact Joseph Grande +1 413-684-2463 joe@joegrandecommunications.com

July 19, 2022 07:00 AM Eastern Daylight Time

FREE BACK TO SCHOOL HAIRCUTS AT CUTZ FOR KIDS EVENTS IN HUNTSVILLE

Hibbett, Inc.

Hibbett | City Gear and New Balance host Cutz for Kids Back to School event at Hibbett & City Gear stores in Huntsville. Both stores located at 2250 Sparkman Drive, NW in Huntsville, welcome the public to stop by on Saturday, July 23rd between 12 noon and 4 pm to join the festivities. Kids of all ages will be able to get free haircuts on a first-come, first-serve basis. The Huntsville Hibbett | City Gear Cutz For Kids event are two of 19 being held across the country kicking off the new school year and helping kids head back in style. There will be free children’s haircuts from local barbers, music, refreshments and fun for the whole family. “We put together this fun event with our generous partners at New Balance to support the neighborhood kids and motivate them to go back to school,” said Ben Knighten, Senior VP Operations, Hibbett, Inc. “The concept was created about four years ago by one of our Associates and has been so well received, that now the event is duplicated across multiple Hibbett and City Gear markets.” About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1105 Hibbett and City Gear specialty stores, located in 35 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

July 18, 2022 10:03 AM Eastern Daylight Time

AUW Offers Hundreds of Scholarships for Afghan Women; Donates Essential Medicines for Kabul Hospitals

Asian University for Women

KABUL, AFGHANISTAN - Media OutReach - 18 July 2022 - Asian University for Women (AUW), based in Chittagong, Bangladesh, offered hundreds of new scholarships for Afghan women who are eligible and qualified for admission to AUW's undergraduate or graduate programs. During a four-day visit to Kabul, Kamal Ahmad, Founder of the Asian University for Women, met with Mr. Sher Mohammad Abbas Stanikzai, Acting Deputy Foreign Minister of Afghanistan and former head of the Taliban's political office in Doha, Qatar, and made the offer. He also handed over a gift of essential medicines for Kabul hospitals that was requested by the Afghan authorities. Deputy Foreign Minister Stanikzai welcomed the AUW initiative and committed his support for the proposal. Afghan Deputy Foreign Minister H.E. Sher Mohammad Abbas Stanikzai presenting a gift of a plate of Lapis Lazuli to Kamal Ahmad for AUW as a token of his government's appreciation of AUW's support for Afghan women's education. Separately, Kamal Ahmad also held discussions with the Acting Minister of Higher Education; the Minister of Education; the Chancellor of Kabul University; and other senior government officials. He also called on the Ambassador of the Organization of Islamic Cooperation (OIC) based in Kabul. In addition to the scholarships, AUW has proposed to initiate a pilot online secondary school education program through which Afghan students studying at the AUW Graduate School of Education would run online classes following the Afghan national curriculum. A new MOU is being prepared in this regard to be entered into between AUW and the Afghan Ministry of Education. This pilot project would provide an opportunity for AUW Afghan Masters students to gain teaching experience while also enabling young girls to continue their education at home while the Afghan government determines its approach to girls' and women's education. The Afghan Acting Minister of Education invited AUW to make a formal proposal in this regard and noted that his Ministry will be soon initiating a Directorate of Online Education. It may be noted that AUW has been deeply engaged in education of Afghan girls and women from its inception. Currently, about 170 Afghan women attend AUW on full scholarship. About Asian University for Women (AUW): Founded in 2008 and located in Chittagong, Bangladesh, AUW is the first of its kind: a regional institution dedicated to women’s education and leadership development through liberal arts and sciences education. It is international in outlook but rooted in the contexts and aspirations of the people of Asia. Chartered by the Parliament of Bangladesh, AUW exists solely to support a rising network of women leaders, entrepreneurs, and changemakers from across the region. It seeks out women who show significant academic achievement and potential, demonstrate courage and a sense of outrage at injustice, and are empathic to the woes of other people. 1160 students from 17 countries currently attend AUW: Afghanistan, Bangladesh, Bhutan, Cambodia, China, India, Indonesia, Lao PDR, Myanmar, Nepal, Pakistan, Philippines, Sri Lanka, Syria, Timor Leste, Vietnam, and Yemen. More than 85% of AUW students are on full or near-full scholarships funded by supporters from around the world. The University has graduated over a thousand students to date. A majority of AUW graduates secure employment in the private and public sectors in their home countries while about 25% go on to pursue graduate studies at other institutions of higher learning including Oxford, Cambridge, Johns Hopkins, Stanford, Columbia, Duke, Brandeis and Tufts, among others. To learn more about Asian University for Women, please visit https://asian-university.org. Contact Details Asian University for Women (AUW) Tapu Chowdhury +880 1926-673054 tapu.barua@auw.edu.bd

July 18, 2022 09:00 AM Eastern Daylight Time

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Asia’s only diagnostic-first sexual health wellness startup Kindly secures funding round

Kindly

Health tech startup Kindly has set out to support men and women across asia dealing with sexual lifestyle disorders and fertility issues with a diagnostic-first approach. As they seek to grow and expand, Kindly has today announced a $3.25M seed round from investors around the world including Y Combinator, DG Daiwa, Olive Tree, Soma, Goodwater, and Gaingels. Founded in 2020 (previously known as Janani.life), Kindly is a holistic sexual performance and a lifestyle brand focussed on the sexual & reproductive health space. They are addressing the gap in the market of lifestyle disorders, sexual performance, and hormonal wellness – a $8b market opportunity - with their support and product range. The YCombinator (W22 cohort) backed start-up, Kindly is Asia’s only diagnostics-first lifestyle brand offering a full-stack sexual wellness solution, including at-home diagnostics, convenient expert consultations, and doctor-backed supplements. Kindly is the only brand in India to offer at-home-semen tests that are not only focused on fertility issues but also on lifestyle disorders, which are extremely common among men and women today. Kindly is addressing a marketplace of 130 million users in India alone who will benefit from Kindly’s full stack approach by early diagnosis of lifestyle disorder, expert doctor consultations and research backed supplements to overcome and manage lifestyle disorders such as sexual dysfunctions, low vitality, PCOS and menstrual pain. Nilay Mehrotra, Founder & CEO of Kindly, commented: “We’ve attracted investors from around the world and this bodes well for our expansion into markets beyond India. The whole team is passionate about empowering people to explore their sexual wellness safely and confidently and this shows in our community engagement and growth numbers. We’re breaking new ground with an all-inclusive approach to lifestyle and sexual disorders, something which hasn’t been done before. The funding round wil elevate us from from a disruptor brand to a market leader in the lifestyle and sexual wellness market. With fresh product lines, a tech-enabled platform for easy access to our services, and our intention for global expansion, we are poised to enter the next phase of our growth.” Kindly’s offerings are categorised into KindlyHis and KindlyHers to address the needs of both genders. KindlyHis is predominantly leading the conversation about sexual performance and sperm health whereas KindlyHers focuses on women’s holistic wellness offering products and services for sexual, menstrual, and hormonal wellness. Both men and women face sexual wellness concerns but due to lack of awareness and social stigma associated with these problems they refrain from seeking help. Erectile dysfunction, premature ejaculation and loss of libido are one of the major concerns for men. According to research, Prevalence of female sexual dysfunction increased with age, from 22% in women aged <20 years to 75.7% in women aged 40-50 years. Most women suffer from painful sex, vaginusmus, vaginal dryness and loss of libido but in most cases it is ignored due lack of knowledge. Kindly will use the capital to accelerate its growth and expansion across India and international markets. “As a growth-stage investor focused on bio health led businesses, we are excited to partner with Kindly. The wellness market has changed dramatically over the last year, and we believe the demand for at home diagnostics will only continue to grow. Kindly's diagnostics first based model is well positioned for success, and we believe it has the potential to grow” added Takeshi Kanamori, Managing Director, DG Daiwa ventures. About Kindly Kindly is a holistic sexual performance and a lifestyle brand for all, offering discreet, non-judgmental, convenient, end-to-end full-stack solutions. Launched in May 2022 by Nilay Malhotra and Raj Garg, the Bengaluru-based start-up provides an end-to-end, research-backed solution for sperm health & sexual performance for men, PCOS, irregular periods & period pain for women, and low libido for women. Kindly has two verticals: Kindly His and Kindly Hers. Kindly His is predominantly leading the conversation about sexual performance and sperm health whereas Kindly Hers focuses on women’s holistic wellness offering products and services for sexual, menstrual, and hormonal wellness. For more information, please visit: https://www.kindlyhealth.com/ Contact Details Kindly Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.kindlyhealth.com/

July 14, 2022 09:00 AM Eastern Daylight Time

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Design Guru Bobby Berk Helps Get Your Backyard Ready for Outdoor Entertaining

YourUpdateTV

Summer is here and many of us are dusting off our patios and getting ready to host family and friends. Recently, Bobby Berk, design expert from Netflix’s Queer Eye, teamed with Shutterfly on a nationwide satellite media tour to discuss some fresh and easy ways to personalize and style your outdoor space. A video accompanying this announcement is available at: https://youtu.be/qqw_Eo7WJA0 It’s time to take advantage of your outdoor space and find budget-friendly ways to make your entertaining area stand out. Luckily, with Shutterfly’s new outdoor home collections, it’s easier than ever before. The collection is made up of seven new products - from pint glasses and picnic baskets to pillows and serving platters - all uniquely designed in an array of aesthetics by independent artists, making it easy to bring your personal style into your outdoor space. According to Berk, “Infusing color is always a great way to elevate one’s outdoor tablescape. From neutral prints to earth tone colors, it's a simple way to perk up your outdoor dining scene.” Berk also suggests adding pillows to each dining chair or using a simple runner to brighten up your table. "A mistake people tend to make when designing their tablescape is choosing items that overpower the space," Berk says, "You want to make sure your space and your guests don’t feel so crowded and that they actually feel like they are outdoors.” For more information and tips on styling your outdoor space, visit shutterfly.com About Bobby Berk Berk is best known as the design guru on Netflix’s Queer Eye, but his rise to fame didn’t happen overnight. After years in the creative and design field, he took the leap to start his own brand. Epitomizing hip, urban luxury, Berk’s designs reflect a stylish and youthful spirit that perfectly fits any lifestyle. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 13, 2022 01:30 PM Eastern Daylight Time

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FRX Innovations Renews Engagement with Harbor Access for Cross Border Investor Relations Services

FRX Innovations Inc

FRX Innovations (TSXV:FRXI) (“FRX,” or the “Company”), is pleased to announce that the Company has renewed its engagement with Harbor Access, a strategic investor relations firm with offices in Stamford, Connecticut and Toronto, Ontario. Graham Farrell, Managing Partner of Harbor Access commented, “We are delighted to continue our work with Marc and the FRX team. Consumers have exposure to toxic flame retardant chemicals through multiple products in everyday life. These toxic chemicals are being phased out, positioning FRX as one of only a few companies in the world that can address this seismic shift in demand. We are excited for what the future holds for FRX as the Company is at the leading edge of an industry that is on the cusp of major disruption.” The agreement is for a 6-month term with a monthly retainer of US$8,000. Harbor Access does not have any interest, directly or indirectly, in the Company or its securities, or any right or intent to acquire such an interest. About FRX Innovations FRX Innovations is a global manufacturing company, producing a family of environmentally sustainable flame-retardant products that serve several large markets spanning electronics, automotive, electric vehicles (EV) and medical devices. FRX is led by a team of highly experienced business and technical professionals and is positioned to be a leader in the rapidly growing flame retardant plastics and additives market. Nofia® is a registered trademark of FRX. Nofia® products are manufactured at its manufacturing facility on the Port of Antwerp in Belgium, one of the world's largest chemical producing clusters. Nofia Polyphosphonates are produced using sustainable green chemistry principles such as a solvent-free production process, no waste by-products, and near 100% atom efficiency. FRX's portfolio includes an extensive patent estate. FRX has been the recipient of numerous awards, including the EPA's Environmental Merit Award, the Belgium Business Award for the Environment, and the Flanders Investment of the Year Award. FRX has also been recognized six times on the Global Cleantech 100 list. CAUTIONARY STATEMENTS REGARDING FORWARD-LOOKING INFORMATION This press release contains "forward-looking information" within the meaning of applicable Canadian securities legislation. Generally, forward-looking information can be identified by the use of forward looking terminology such as "plans", "expects" or "does not expect", "expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates" or "does not anticipate", or "believes", or variations of such words and phrases or state that certain acts, events or results "may", "could", "would", "might" or "will be taken", "occur" or "be achieved". Forward-looking information in this press release may include, without limitation, statements with respect to the safety and/or efficacy of Nofia® flame retardants, the positioning of the Company within the industry, and the expected shift in consumer demand benefitting the Company. Forward-looking information is subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Company, as the case may be, to be materially different from those expressed or implied by such forward-looking information. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company does not undertake to update any forward-looking information, except in accordance with applicable securities laws. Contact Details FRX Innovations Mike Goode +1 978-244-9500 mgoode@frx-innovations.com Investor Relations Graham Farrell +1 416-842-9003 ir@frx-innovations.com Media Inquiries Joseph Grande +1 413-684-2463 joe@jgrandecommunications.com

July 12, 2022 07:00 AM Eastern Daylight Time

Nearly Half a Million Young People Are Quitting E-cigarettes Through Text: First-of-its-kind program from truth® is helping young people quit vaping nicotine

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/qb2xLRu2VOQ E-cigarette use among young people remains at epidemic levels with nearly one in five high school students using e-cigarettes and approximately 40% of users doing so on a regular basis, according to recent data. What can be done to turn around this troubling trend? Text message programs are available to help young people on their quitting journey. This is Quitting from truth is a free and anonymous text messaging program designed to help young people quit vaping nicotine. The first-of-its-kind quit program incorporates messages from real young people like them who have attempted to, or successfully quit, e-cigarettes. Results from a clinical trial demonstrate the effectiveness of the program and found that This is Quitting from truth increased quit rates among young adults aged 18-24 by nearly 40% compared to a control group. How it works To enroll in This is Quitting, teens and young adults can text DITCHVAPE to 88709. The first messages they receive will ask for their age and product usage so that they are able to receive relevant messages. Users receive one age-appropriate message per day tailored to their enrollment date or quit date, which can be set and reset via text message. Those who are not ready to quit receive at least four weeks of messages focused on building skills and confidence. Users with a quit date receive one week of messages prior to that date and at least eight weeks of messages after their quit date. Throughout the program, users can text COPE, STRESS, SLIP or MORE to receive instant support. Upon completion of the program, users receive periodic text messages from truth and may continue to use supportive keywords for as long as they like. For more information, visit TRUTHINITIATIVE.ORG Teens and young adults can join for free by texting DITCHVAPE to 88709. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 11, 2022 04:00 PM Eastern Daylight Time

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Bringing Convenience to ‘Summer Essentials’

YourUpdateTV

With summer here, people are excited to head out to the pool or beach for a little fun in the sun. Recently, TV Host and Lifestyle Expert Ereka Vetrini, teamed with DoorDash on a nationwide satellite media tour to discuss some tips to take the stress out of summer planning. A video accompanying this announcement is available at: Summer is the perfect chance to spend some lazy days at the pool or beach, hang out with the kids, reset, relax, and unwind. But with only a couple months to enjoy the summer season, it’s important to set yourself up for success and not waste any time stressing the little things. With DoorDash, it’s easy to stop sweating the small stuff. DoorDash is the one-stop shop for all things summer. Most people think of food delivery when you think DoorDash, but they have also partnered with Walgreens, Dollar General, CVS, Rite-Aid and more local convenience stores to give you quick access to all of the summer essentials that you need. Using DoorDash can help prevent those last-minute trips to the store, which alleviates so much anxiety and allows you to truly enjoy the summer. Did you know the average American has to turn around and go back inside their home to retrieve a forgotten item four times a month? Many Americans forget to pack these essentials and end up paying the price later. Whether that means finding another local store near their destination or going without sunscreen and sunglasses for the day, it’s not an ideal way to start a summer experience. DoorDash is the quickest and easiest way to help you access these summer essentials from wherever you are. Also keep an eye out for summer deals that you can take advantage of. DashPass members get huge discounts across a wide-variety of summer essentials, whether ordering from a restaurant, grocery, or convenience store. DashPass members also get free delivery on orders over $12. These deals will help save you money on summer essentials AND save time that could be better spent on a beach or pool deck, soaking up the sun with your family. For more information, download the app or visit DoorDash.com About Ereka Vetrini Ereka Vetrini is a TV Host, Lifestyle Expert, Brand Spokesperson, Producer, Blogger and proud mom of two. Ereka is currently the host of Lifetime’s Access Health. Access Health brings you the latest cutting-edge developments and innovations in medicine, nutrition and fitness, so women everywhere can take charge of their health starting today! She is also a regular contributor to NBC’s 1st Look and NY Live. As an on-air correspondent for NBC she covers the hottest spots to dine, travel and shop! Ereka was previously the host of TLC Sunday Brunch where she brought you the very best brunch & cocktail recipes, styling tips and so much more! As a mother of two, Ereka enjoys spending every spare minute running after her 9 and 7 year-old. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 08, 2022 12:30 PM Eastern Daylight Time

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Beverage Industry Seems To Be Readying A Lineup of Summer Drinks For A Younger And Pandemic-Weary Consumer Demographic

Splash Beverage Group

As millennials rapidly displace Generation Xers and baby boomers as the biggest spenders in the food and beverage industry, brands are looking for new ways to stay relevant by adapting to their different tastes and habits. Meanwhile, a prolonged pandemic has given rise to its own beverage trends as consumers seek leisure and experiences that they can recreate outside of the traditional bar or restaurant setting. This summer, consumers might be ready to spend more for bolder flavors, premium ingredients and containers that can go with them on adventures they take. Subtle Notes Out, Bold Flavors In? When seltzers began sweeping the market a few years ago, they were capitalizing on demand for gentle, nuanced flavor profiles — hints of citrus and aromas of melon you found in sparkling beverages like Lacroix Group (EPA: LACR) or hard seltzers like White Claw. Now, some brands are reportedly differentiating themselves in a crowded seltzer market by moving toward bigger, single-note flavors that are more distinctive but still familiar. In February, for example, PepsiCo Inc. (NASDAQ: PEP) partnered with Boston Beer Company Inc. (NYSE: SAM) to begin slowly rolling out hard Mountain Dew, an alcoholic version of some of the brand’s most successful flavors, to capitalize on this shift toward bolder but still familiar flavors. The news of the hard mountain dew launch came just months after Boston Beer’s sales of its Truly Hard Seltzer, a subtler seltzer, tanked in 2021. Similarly, Splash Beverage Group (NYSEAMERICAN: SBEV) reported that its sales skyrocket 71% year over year last summer of its Pulpoloco Sangria, the company’s wine cocktail featuring fresh, fruity flavors and bold spices infused in authentic Spanish wines. The “bold yet refreshing” sangria is sold in eco-friendly and portable packaging, capitalizing on other beverage trends, which makes the company optimistic that this summer will see a similar boost to the brand’s sales. The new biodegradable cans are made from 8 layers of paper, making them sturdy yet environmentally conscientious. Quality and Simplicity In Ingredients As younger drinkers shift toward drinking less than older consumers, they’re also seemingly placing increased importance on the ritual and indulgence of the experience. That is, when they do drink, they want quality ingredients and beverages that are free of artificial additives. They want distinctive beverages they can savor. That may be leading to a rise in natural flavor additives and premium ingredients. SALT Tequila, for example, is made from 100% blue agave plants, cultivated for 7 to 10 years before harvesting. Each of the three flavored tequilas uses natural ingredients to infuse those notes of citrus, berry or chocolate. On-the-Go Packaging As temperatures climb, pandemic-weary Americans are clamoring to make up for lost time by getting outdoors and meeting friends for new adventures. A 2022 Trends Report released by Viator revealed that 48% of all bookings made on the site last year were outdoor experiences, a major increase compared to 2019. The largest growth was seen in water sports, which rose 311% over 2019 levels as well as sailing and boating, which rose 122%. Those trends reveal an interest in experiences that balance adventure with leisure — lounging on the deck of a sailboat as you hop from island to island or relaxing on the beach after an afternoon riding jet skis. That uptick in leisurely outdoor adventures is also reportedly driving demand for more portable packaging for premium beverages. Some consumers say they want a sense of luxury and quality but also the convenience of single-serving containers and lighter-weight alternatives to glass bottles. The 2021 launch of Copa di Vino, single-servings of premium Oregon wines, hopes to help answer that demand with a 100% recyclable plastic package that comes with a splash-proof lid. The packaging is meant to allow consumers to toss wine in their bags for a hike or beach day without worrying about corkscrews or packing extra glasses. Splash Beverage Group, an innovator in the beverage industry, owns a growing portfolio of alcoholic and non-alcoholic beverage brands including Copa di Vino wine by the glass, SALT flavored tequilas, Pulpoloco sangria, and TapouT performance hydration and recovery drink. Splash’s strategy is to rapidly develop early-stage brands already in its portfolio as well as acquire and then accelerate brands that have high visibility or are innovators in their categories. Led by a management team that has built and managed some of the top brands in the beverage industry and led sales from product launch into the billions, Splash is rapidly expanding its brand portfolio and global distribution. For more information visit: www.SplashBeverageGroup.com www.copadivino.com www.drinksalttequila.com www.pulpo-loco.com www.tapoutdrinks.com This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Splash Beverage Group +1 954-745-5815 Info@SplashBeverageGroup.com Company Website https://splashbeveragegroup.com/

July 07, 2022 09:09 AM Eastern Daylight Time

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