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News Direct Launches THE NEWS DIRECT PODCAST CHANNEL

News Direct

News Direct today announced the launch of The News Direct Podcast Channel, an innovative new product suite that harnesses the growing popularity and messaging impact of podcasts while leveraging the substantial SEO power of the newsdirect.com site. The News Direct Podcast Channel offers two distinct products. The first is News Directly with Steve Hutt, News Direct’s proprietary paid podcast series that provides senior corporate executives and key communications industry figures one-on-one interview opportunities with the program’s host, Steve Hutt. Hutt is the founder and host of the highly successful eCommerce Fastlane podcast who has also become a thought leader for eCommerce entrepreneurs and DTC marketing professionals. The second, and equally groundbreaking, service being launched accompanies News Directly on the channel, giving professional podcasters themselves a forum to expand their audiences. News Direct will host the programs of successful podcasting luminaries from a broad spectrum of interest areas alongside its own programming, thereby providing the benefit of newsdirect.com ’s strong domain authority to help these vehicles attract ever larger numbers of listeners and viewers. To support this effort, included in the offering will be a news release announcing each upcoming episode as well as a blog post summarizing the highlights of each interview on the site after it has been published. The company’s inaugural podcasting partners include Angelo Robles, host of Family Office TV, Ellis Martin, host of The Ellis Martin Report and News Direct partner Steve Hutt and his eCommerce Fastlane show. “The News Direct Podcast Channel is another disruptive concept we’re rolling out to advance the objective of establishing News Direct as a modern, multi-tiered message amplification platform for PR, IR and Marketing professionals”, stated Gregg Castano, founder and CEO of News Direct. “Though beginning life as an ultramodern, tech-centric newswire, we have always envisioned using that technology to become much more. With the numerous advancements of our newswire platform, we’re successfully competing head-on with the entrenched newswire status quo. But now, we can also provide communications pros with a more well-rounded suite of services to facilitate reaching target audiences via a variety of both ‘push’ and ‘pull’ strategies.” About News Direct News Direct is a technology-driven content distribution and amplification platform for PR, IR, corporate communications and marketing professionals. Our automated platform delivers a completely reimagined, modernized user experience for newswire users that has reshaped the industry landscape. Additionally, the company has expanded its offerings to include an array of technology- enhanced message amplification tools ranging from sponsored content to podcasting products, all in one online location. Contact Details News Direct Corp. News Direct Media Relations media@newsdirect.com Company Website http://www.newsdirect.com

September 18, 2023 09:00 AM Eastern Daylight Time

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News Release

Dog Law Specialists Cooper & Co Issue Statement on UK Government Intention to Ban American XL Bully Breed

Cooper & Co

Doglaw specialist solicitor Trevor Cooper from Cooper & Co Solicitors in Whitfield, Dover, who has acted for dog owners since the 1990s ( www.doglaw.co.uk ) today expressed his dismay that the Government has announced its intention to ban the American XL Bully under the Dangerous Dogs Act 1991 by the end of the year. “The government needs to learn from the mistakes of history, not repeat them,” said Mr Cooper. “Breed Specific Legislation has not worked. Just adding another type of dog onto the list of banned breeds is not going to protect the public. The Government needs to learn from the mistakes of history, not repeat them”. He continued “Not every XL Bully is going to be dangerous and not every owner who has one is irresponsible. If the ban is introduced, I urge the Government to have an exemption scheme which will allow dogs that do not pose a danger to public safety to be exempted from the prohibition”. “I shall need to consider the draft legislation and, in particular, will want to see how the Government is proposing to define which dogs this proposed ban applies to”. ENDS Notes Trevor Cooper is the Principal of Cooper & Co Solicitors of Whitfield, nr Dover (SRA 258139) and he maintains the website www.doglaw.co.uk. He has been qualified as a Solicitor for 36 years and is widely regarded as a leading expert in the law on dogs who deals with both civil and criminal issues on dogs in England & Wales. He can be reached on 01304 755 557 or 07768 105687 or trevor@doglaw.co.uk. Contact Details Cooper & Co Trevor Cooper +44 1304 755557 trevor@doglaw.co.uk Company Website https://doglaw.co.uk/

September 15, 2023 12:25 PM Eastern Daylight Time

Snapchat Keeping the Focus on User Safety

YourUpdateTV

In an era where digital interactions are an integral part of daily life, ensuring a safe online environment is paramount – especially for kids. Recently, Nona Yadegar, the Director of Design at Snapchat, participated in a nationwide satellite media tour to discuss Snapchat’s new safety features and the importance of creating safe, online spaces for kids to interact. A video accompanying this announcement is available at: https://youtu.be/_chmGR1TC_8 For more information, visit Snapchat, the popular platform built to foster expressive communication with your closest friends, is taking additional measures to ensure a safe and engaging online experience for children aged 13-17. New measures include: • Further restricting unwanted contact from strangers/suspicious accounts and making your Search experience safer. • A more age-appropriate content experience on public content platforms (such as removing suggestive content by default). • New efforts to find and crack down on accounts that may be trying to promote age-inappropriate content/commercial services. • And more focus on helping educate teens about common online risks, like catfishing and sexual exploitation. These protections will limit unwanted interactions on Snapchat for younger users, ensure content is age-appropriate, and improve education about common online risks, including steps teens and their parents can take to prevent them. In addition, Snapchat have heard from parents about the need for more tools and resources to help them better understand how to use the app, how to use the parent tools, and to better understand the threats teens face online. To better empower parents, Snapchat created a parents’ guide at parents.snapchat.com as well as a new YouTube explainer series. To learn more, check out this Snapchat blog post detailing the app’s most recent announcement. About Nona Yadegar Nona Yadegar is a Director on Snap’s design team. In this role, she acts as a cross-functional leader, aligning and prioritizing product and feature development. Nona draws upon her policy, safety and legal experience, having previously served as the Director of Platform Policy & Social Impact for Snap. Nona graduated with a BA in Political Science from Duke University, and with a JD from Columbia Law School, where she was a Harlan Fiske Stone Scholar. She is based in Los Angeles where she lives with her husband David and her children Elio, Yael, and Farah Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 13, 2023 12:57 PM Eastern Daylight Time

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AI Digital Partners with KERV Interactive, Offering Brands a Differentiated Method to Engage Buyers via Video and CTV

AI Digital

AI Digital, a full-service, global programmatic consultancy helping advertisers enhance digital consumer experiences with an audience-first approach, has partnered with KERV Interactive, the leading AI powered interactive video advertising platform, to equip advertisers with differentiated capabilities to create and implement interactive and automated campaigns that drive consumer purchase behavior across video and connected TV (CTV). This partnership is focused on helping brands to unlock the power of video as a performance media channel. Bringing together KERV’s AI-powered technology – which transforms video content into interactive experiences – with AI Digital’s programmatic and trading expertise, brands will get superior performance for video and CTV campaigns through better campaign results and consumer experiences for high-value audiences. "As video and CTV channels become increasingly crowded, advertisers are struggling to break through the noise and establish meaningful connections with their target audiences," said Jay Wolff, CRO of KERV Interactive. "Combining AI Digital's programmatic and trading expertise with KERV AI's interactive video advertising technology now gives brands the ability to accelerate business outcomes and drive active attention from their static video assets.” AI Digital’s collaboration with KERV will also extend AI Digital's Center of Excellence initiative in the streaming category by providing an integrated suite of utilities designed to help marketers navigate and reach the modern streaming consumer and drive them to commerce, across all consumption channels including video, audio and out-of-home (OOH). “We are excited to be working with KERV and bringing innovation to streaming and programmatic. Streaming is fundamentally changing how people consume media in the home, out of the home and everywhere in between,” said Stephen Magli, CEO and founder, AI Digital. “We can’t think of the consumer solely on video anymore because their consumption is ubiquitous across screens in and out of the home. By capitalizing on turnkey ad formats that drive performance, we are helping brands to collapse the funnel and bring in customers through video and CTV channels in a whole new way.” Through its optimization, consumer insights and measurement platform, ELEVATE, AI Digital drives greater accountability for client spend and delivers optimized business outcomes with its distinct metric called the Accountability Score – a specifically designed metric to help brands identify growth areas and minimize ad fraud within media plans, and ensure brand safety and address invalid traffic. With ELEVATE, marketers on average see a 3% reduction in invalid traffic and fraud, a 9% improvement in unique audience delivery, and a 6% increase in brand lift. The platform serves all types of media buys across channels and provides brands with total access across data, inventory, scale, to target and reach consumers at all touch points across their bespoke consumer journeys. “This partnership with KERV signifies a commitment to our ELEVATE platform reimagining how brands and the industry can capitalize on bringing commerce solutions to programmatic,” said Magli. “AI Digital’s ELEVATE seeks to shift the programmatic definition of success away from traditional metrics of impressions, reach and clicks to more meaningful outcomes such as brand equity and lower funnel actions.” About AI Digital AI Digital is a programmatic consultancy that enables an advanced analytics-based and AI-optimized approach to programmatic technology which leads to better business outcomes for marketers. Leading with an audience-first approach, the company helps agencies and advertisers navigate the digital ecosystem by delivering hands-on, unrivaled data and technology access, outcome-based audience strategy, advanced analytics-driven campaign optimization and advanced measurement including detailed, real-time transparent campaign reporting. AI Digital is a priority Amazon Partner with access to over 150+ people-based data sources and in-platform optimization expertise to maximize value of all walled gardens including Google and Amazon’s data and tech stack, along with 10+ DSPs. AI Digital leverages technology through its proprietary platform ELEVATE and the expertise of its world-class, global team to drive a more ELEVATED consumer experience, measurable action, and brand and sales lift for more accountable results. Learn more about AI Digital at www.aidigital.io. About KERV Interactive Austin-based KERV Interactive is a digital advertising platform built on patented technology to create shoppable and immersive experiences within video. Using machine learning techniques and AI to drive speed and precision, only KERV’s technology recognizes depth, dimension, and objects in a video in real-time more accurately than the human eye. The platform’s ability to make shoppable video has shown to be successful across the web, mobile, social and CTV. Only KERV delivers a truly unique shopping experience for consumers and brands. For more information, please visit www.kerv.ai Contact Details Veronica Ruth +1 845-430-8743 aidigital@kitehillpr.com Company Website https://www.aidigital.io

September 13, 2023 09:00 AM Eastern Daylight Time

Locality Expands Partnership with FreeWheel to Reach Local CTV Audiences at Scale

Locality

Locality, the industry’s preeminent local television solutions provider, today announced an expanded partnership with FreeWheel, a global technology platform for the television advertising industry, to reach local audiences at scale across all DMAs. By working with FreeWheel, Locality can now offer the ability to better plan, forecast, activate and report on local audiences activations across streaming television inventory to provide advertisers the value and impact their brands expect. The two companies’ expansion of this tailored solution comes as interest, growth and spending in the local TV streaming ad sector is rising. Per research from BIA Advisory Services, the medium is one of today’s “fastest-growing local media channels,” with double-digit year-over-year ad revenue growth since 2019, and is anticipated to reach $3.4 billion by 2026. Locality’s deep relationships with premium streaming TV providers powered by FreeWheel’s comprehensive ad serving technology offers advertisers a transparent and brand-safe approach to local CTV advertising. Locality reaches relevant, local audiences more efficiently and effectively by unifying its supply of premium streaming TV inventory while using more sophisticated technology for targeting and insights. “Going targeted, at scale, is a must-have and a critical advantage in local advertising,” said Keith Kazerman, President of Streaming at Locality. “FreeWheel’s technology gives us unparalleled access to reach across local markets. It is our intent that this collaboration further demonstrates our commitment to unlocking the tremendous power of local and driving dollars to local video providers nationwide.” “This collaboration is well timed on many fronts,” said David Dworin, Chief Product Officer, FreeWheel. “We’ve seen growing advertiser and consumer interest in this space, as well as a proliferation in streaming TV, in recent years. By partnering with Locality, we’ve developed a solution that uncovers new audiences and sources of growth, all while addressing some of the industry’s biggest roadblocks along the way.” To learn more about the new solution, visit https://locality.com/. About Locality Locality is the industry’s preeminent local television solutions provider, committed to addressing the evolving needs of advertisers by unlocking the power of local and driving dollars to the local video marketplace. Locality brings together the best talent in both broadcast and streaming helping brands tap into the mindset of the local consumer and precisely reach optimal markets, nationally. Having served more than 1,500 ad agencies and 4,500 advertisers, to date, Locality offers the best premium inventory that the industry has to offer to help brands optimize their spend and target audiences at scale. Our team resides in 11 office locations across the U.S. designed to strategically service 100% of DMAs. For more information, please visit www.locality.com. About FreeWheel FreeWheel empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers. With offices in New York, San Francisco, Chicago, London, Paris, Beijing, and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit freewheel.com, and follow us on Twitter and LinkedIn. Contact Details Kerriann Becker +1 631-235-7796 kerriann@kitehillpr.com

September 13, 2023 09:00 AM Eastern Daylight Time

Aniview and NEW ID Forge a Partnership to Revolutionize Free Ad-Supported TV Channels

Aniview

Aniview, a leading global ad tech and media company, and NEW ID, a pioneering force in technology-based content services in Asia, have united forces in an innovative partnership that promises to reshape the landscape of free ad-supported TV (FAST). Over the past two years, the two companies have been working together to jointly develop a CTV ad server and dynamic ad insertion (DAI) solution to target the monetization of FAST channels. This partnership also marks the launch of the first CTV ad server and dynamic ad insertion (DAI) platform specifically designed for the Asian market. NEW ID will exclusively introduce Aniview's solutions to the Korean and Japanese markets initially, followed by a rollout throughout Asia where FAST is expected to grow. By combining Aniview's cutting-edge CTV ad server & dynamic ad insertion (DAI) technology with NEW ID's playout solution, this groundbreaking partnership aims to create a comprehensive and compelling ad-supported TV channel experience for viewers. The result is a win-win scenario for both content creators and consumers, as this innovative approach ensures maximum engagement and monetization opportunities. With over 200 premium Asian FAST channels available across more than 30 major global platforms, NEW ID leads the FAST industry as both a content distributor and media tech company with the capacity to create, brand, build, schedule, and monetize FAST channels. This year NEW ID released its own CTV app, “BINGE Korea” to target viewers in the US. Variety has recognized NEW ID as the top content distributor of International FAST channels in the U.S. in its most recent FAST report. With a presence across North America, LATAM, Europe, and Asia, NEW ID has established its own network of advertising partners worldwide to monetize its impressive portfolio of channels. Aniview has been at the forefront of ad tech innovation since its inception in 2013. The company has developed a patented video player technology, a high-performance ad server, and a robust video marketplace that have collectively propelled it to being a driving force in the global video advertising ecosystem. Aniview's solutions seamlessly cover various formats, including desktop, mobile, in-app, connected TV, and over-the-top (OTT), making it an ideal partner to revolutionize the delivery of ad-supported TV channels. June Park, CEO of NEW ID, expressed her enthusiasm about the partnership: "Our collaboration with Aniview marks a significant step towards realizing our vision of enhancing the value of Asian content on a global scale. By leveraging Aniview's state-of-the-art unified technology, we are poised to provide a seamless and captivating ad-supported TV channel experience that aligns with the evolving preferences of modern viewers." Alon Carmel, CEO at Aniview, commented: "We are excited to join forces with NEW ID and embark on a journey that redefines free ad-supported TV channels. By combining our expertise and technology, we are confident in our ability to set new industry standards and deliver unparalleled value to content creators, advertisers, and audiences alike." About Aniview Aniview is a global ad tech and media company whose platform is playing an increasingly central role in delivering efficient and effective video advertising across the open web. The company’s end-to-end solutions are highly flexible and transparent, and they operate on desktop, mobile, in-app, connected TV, and over-the-top (OTT) formats. Founded in 2013, Aniview’s patented video player technology, high-performance ad server, and video marketplace provide flawless video delivery to publishers worldwide and power many of the world’s largest web publishing groups. For more information, please visit www.aniview.com. About NEW ID Founded in 2019, NEW ID specializes in technology-based content services. Currently, the company is the largest FAST channel operator in Asia and offers a complete solution to connecting domestic content to global platforms. NEW ID currently has 4 domestic patents for live broadcasting, automatic programming, and encoding. The company pioneers new areas of technology-based distribution by partnering with 30 major global platforms / 40 ad-tech partnerships / AI localization solutions and specializes in CTV-based B2B solutions. Learn more about NEW ID at www.its-newid.com. Contact Details Aniview Vaibhav Pandey info@aniview.com

September 13, 2023 08:15 AM Eastern Daylight Time

Experienced SaaS CEO Junior Gaspard joins Logitix’s Board of Directors

Logitix

Logitix, the leader in live event ticketing technology and analytics, announced that Junior Gaspard has been named to the company’s Board of Directors. Gaspard is an experienced SaaS CEO and past recipient of Sports Business Journal’s Forty under 40 award. As a member of Logitix’s board, Gaspard will support the company’s overall strategy, business development, marketing, organizational design, and culture. Logitix manages millions of tickets for teams and properties from the MLB, NFL, NBA, NHL, and NCAA, plus live event properties across the music, performing arts, and entertainment industries. Its unique platform analyzes millions of real-time data points, providing up-to-the-minute insights within the live event marketplace. Logitix optimizes ticket sales outcomes for all partners through proprietary dynamic pricing and distribution. Gaspard joins an impressive Board of Directors and advisors, which includes the Chair of the PBS Board of Directors Larry Irving, sports industry and e-commerce executive Danielle Maged, entertainment executive and former Harlem Globetrotters CEO Kurt Schneider, Logitix CEO Stu Halberg, ZMC Managing Partner Jordan Turkewitz, ZMC Partner Ripan Kadakia, and Co-Founder and former CEO of Tessitura Network Jack Rubin. “Junior is a dynamic executive who joins an all-star group of leaders on the Logitix board,” said Halberg. “We are fortunate to have such incredible minds to support and grow our business and ultimately bring the best ticketing technology and analytics to our clients.” Through his role as CEO of Experience, Gaspard established himself as a well-respected leader in the sports and entertainment industries, having partnered with over 200 of the nation’s top professional and collegiate teams. Experience was a mobile commerce platform that was acquired by Cox Enterprises. Its clients included some of the largest brands in the MLB, NBA, NFL, NHL, NCAA, and LiveNation. Its mobile upgrade and subscription ticketing technology was used by 2 million fans annually at 65,000 events. About Logitix Logitix is the preeminent monetization engine and ticketing platform for the live event industry, combining optimized pricing, distribution, and inventory management with real-time insights to help sellers and buyers respond to a rapidly changing market environment. The Logitix vision is to automate the entire ticket life cycle and provide data-driven insights to serve the diverse needs of its clients. The company is backed by ZMC and is privately held. For more information about Logitix, visit Logitix.com or find them on LinkedIn. Contact Details Eric Nemeth +1 602-502-2793 nemeth@ericpr.com Company Website https://logitix.com/

September 13, 2023 07:45 AM Eastern Daylight Time

News Release

Unlocking digital success: How MediaValet drives 34% revenue growth in digital asset management

MediaValet

MediaValet CEO Robert Chase joined Steve Darling from Proactive to unveil a significant rebranding effort, featuring a new logo and a fully redesigned website. Chase shared the details of this relaunch and discussed the company's strong second-quarter financial performance. The rebrand includes a modernized logo, reflecting the company's evolution and growth, and a revamped website that showcases the MV DAM platform's capabilities and highlights why MediaValet was ranked as the number 1 Enterprise DAM platform by G2 Crowd. Regarding the company's financial results, MediaValet reported robust 2Q growth, with revenue reaching $4 million, representing a 30% increase from 2Q 2022 and a 5% sequential increase from 1Q 2023. Chase attributed this growth to both new customer acquisitions and the favorable exchange rate, as the strength of the U.S. dollar relative to the Canadian dollar played a role. Importantly, gross margins remained strong at 81%. Chase explained that this margin percentage was influenced by factors such as higher support personnel costs, a greater proportion of professional services revenue, and the timing of customer adoption ahead of revenue expansion. Overall, the rebranding and positive financial performance underscore MediaValet's commitment to providing cutting-edge DAM solutions and its continued growth in the digital asset management market. Contact Details Proactive Investors +1 604-688-8158 na-editorial@proactiveinvestors.com

September 12, 2023 02:03 PM Eastern Daylight Time

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How Clean Energy Jobs are Driving the Economy

YourUpdateTV

The Inflation Reduction Act (IRA) is the largest investment in climate and clean energy in U.S. history, and within the last year, companies have created more than 170,600 new clean energy jobs nationwide. Recently, Lori Lodes, the Executive Director of Climate Power, and Gina McCarthy, Former White House Climate Advisor, participated in a nationwide satellite media tour to discuss how families are benefitting from the law and how clean energy jobs are reshaping the economy. A video accompanying this announcement is available at: https://youtu.be/rrfT-Kddz7I?si=1S6U7FzbYqvQhh-a Clean energy projects created 170,606 new jobs in 44 states between August 16, 2022 and July 20, 2023. There are 272 new clean energy projects in small towns and big cities nationwide, totaling $278 billion in new investments. Plans include 91 new battery manufacturing sites in places like Tucson, Arizona; Rochester, New York; and Florence County, South Carolina. So far, companies have announced plans for 65 new or expanded electric vehicle manufacturing facilities in Savannah, Georgia; Montgomery, Alabama; Auburn Hills, Michigan — and more. A further 84 plans were announced to develop wind and solar manufacturing in cities including Cochranton, Pennsylvania; Pensacola, Florida; and Georgetown, Texas. The majority of projects are in five states — Michigan, Georgia, South Carolina, California, and Texas. The jobs being created across the country are good-paying opportunities for electricians, mechanics, construction workers, technicians, support staff, and thousands of others. Many of these clean energy jobs come with higher wages and good benefits without requiring a four-year degree — meaning they’re accessible to most Americans. For more information, visit climatepower.us About Lori Lodes Lori Lodes is the executive director of Climate Power, a strategic communications operation focused on building political will and public support for bold climate action. It was founded going into the 2020 US presidential election and played a key role in establishing climate as a core message for the Biden campaign and Build Back Better agenda. Before stewarding Climate Power, Lori spent a handful of years in corporate communications at Apple. She was deputy director of communications for Hillary Clinton's campaign in 2016, and she spent many years working on communication initiatives for the Affordable Care Act and healthcare.gov. About Gina McCarthy The first White House National Climate Advisor and former U.S. EPA Administrator, Gina McCarthy, is one of the nation’s most respected voices on climate change, the environment, and public health. As head of the Climate Policy Office, McCarthy’s leadership led to the most aggressive action on climate in U.S. history, creating new jobs and unprecedented clean energy innovation and investments across the country. Her commitment to bold action, supported by the climate and clean energy provisions in the Bipartisan Infrastructure Law and the Inflation Reduction Act, restored U.S. climate leadership on a global stage and put a new U.S. national target to cut greenhouse gas emissions by 50-52 percent below 2005 levels by 2030 within reach. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 12, 2023 01:16 PM Eastern Daylight Time

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