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News Direct Adds Streaming TV Interview Product, NEWS DIRECT INSIGHTS, to Its Newly Launched SYNTHESIS Service

News Direct

N ews Direct today announced that News Direct Insights, its streaming TV interview offering in partnership with Fintech.TV, has been added to its newly launched Synthesis service. Synthesis, is a first-of-it-kind bundling of News Direct’s suite of digital news and content distribution and amplification services that includes its state-of-the-art newswire, its sponsored content product ( Idea Marketplace ) and its News Direct Podcast Channel series, News Directly. News Direct Insights offers companies the opportunity for their senior execs or key spokespeople to be interviewed by a professional journalist from Fintech.TV live on the streaming channel. The interviews are conducted on-site at the Fintech.TV studio on the floor of the iconic New York Stock Exchange, a backdrop that adds an additional measure of distinction and significance to the appearance. News Direct clients can book their CEO’s, or other key executives, for 3-minute spots that will be included in Fintech.TV’s Daily Download segment, which airs throughout the day and week. The one-on-one format, hosted by a professional Fintech.TV staff journalist, offer guests a forum to discuss issues of importance to their companies and stakeholders. In addition to airing on the platform, the digital content will also be made available for clients to repurpose on websites and social media channels. “ News Direct is committed to consistently adding meaningful ways for companies to distribute, amplify and draw eyeballs (and eardrums) to their content and messaging, using the advanced technology that our service was built upon. Our objective from Day One has been to become a single platform, multichannel messaging solution for PR, IR, Corp Comms and Marketing professionals. ABOUT NEWS DIRECT News Direct is a technology-driven content distribution and amplification platform for PR, IR, corporate communications and marketing professionals. Our automated platform delivers a completely reimagined, modernized user experience for newswire users that has reshaped the industry landscape. Additionally, the company has expanded its offerings to include an array of technology- enhanced message amplification tools ranging from sponsored content to podcasting products, all from one online destination. ABOUT Fintech.TV Fintech.TV is a first of its kind global media platform bringing the latest news and perspectives in finance, blockchain, technology, sustainability, impact investing, SDGs, and ESG. Fintech.TV broadcasts from its marquis studios on the floor of the New York Stock Exchange, at ADGM, Abu Dhabi’s leading International Finance Center, and with presence at other leading international exchanges including NASDAQ and the London Stock Exchange. News Direct is a technology-driven content distribution and amplification platform for PR, IR, corporate communications and marketing professionals. Our automated platform delivers a completely reimagined, modernized user experience for newswire users that has reshaped the industry landscape. Additionally, the company has expanded its offerings to include an array of technology- enhanced message amplification tools ranging from sponsored content to podcasting products, all from one online location. Contact Details News Direct Media at News Direct media@newsdirect.com Company Website http://www.newsdirect.com

September 21, 2023 08:27 AM Eastern Daylight Time

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BELLAMI Launches New Visual Identity, Bringing Inclusivity to the Forefront

BELLAMI

Today, BELLAMI, the global leader in hair extensions, announces its new visual identity for its direct-to-consumer product line alongside the launch of its Fall 2023 Silk Seam™ clip-in hair extensions. The new branding will appear in all marketing communications efforts. Celebrity Hair Stylist Andrew Fitzsimons will be leading the creative direction of the launch campaign in partnership with BELLAMI’s executive team along with distinguished Fashion Photographer Greg Swales and some of the world's most creative talent in fashion and makeup. Rounding out the BELLAMI Silk Seam™ Clip-In Hair Extensions collection, of what is now 44, with 5 new exclusive shades, in a wide range of textures and lengths, the launch campaign embodies a modern, edgy, and fashion-forward twist that ties in an earthy color palette to underscore the brand values of diversity and inclusivity, while echoing its focus on ethical sourcing and sustainable production. “I’ve been using BELLAMI Hair Extensions on my clients for a long time. They are the best of the best – from the quality to the range of colors, lengths, and textures,” says Fitzsimons. “With this new vision, I want to bring to life the brand’s personality and welcome everyone - of all shapes, sizes, colors, and hair textures - into our world. Together we are going to change the narrative when it comes to how consumers perceive hair and beauty. When they see BELLAMI, they will see themselves. We want our customers to know that they are beautiful as they are, but that they can still have fun and play with hair extensions the same way they would with jewelry, fashion, accessories, and makeup.” “BELLAMI launched with one of the first DIY Clip-In Hair Extensions in the world, making it easy to express yourself and have fun with hair, while still celebrating your own individual uniqueness. This new campaign is bringing us back to our roots, and Andrew is the perfect person to breathe life into our mission,” says BELLAMI VP of Marketing Laure Murciano. “As the leader in our category, it is our role to embrace diversity and the new beauty standards. Andrew not only understands who we are and where we want to be, but for years, Andrew has been inspiring people around the world through his work, and we know he will do the same with this campaign.” BELLAMI’s mission is to rebuild the visual identity of the Direct-to-Consumer brand portfolio, bringing the brand back to its roots and elevating its position within the ready-to-wear hair extension category which is projected to reach $1.3B by 2025. ABOUT BELLAMI Founded in 2012 by Nikki Eslami and Julius Salerno, BELLAMI is a global leader of high end, luxurious, ethically sourced and sustainably produced full-cuticle 100% Human Remy hair enhancement solutions for consumers and salon professionals. As the largest hair extensions brand in the world, collaborating with certified hair stylists, BELLAMI offers a full range of clip-in extensions and the four pro hair extension methods - Wefts, Tape-Ins, K-Tips, I-Tips. It is the only brand to have complete control over the sourcing and international manufacturing process, ensuring that all products are ethically sourced and sustainably produced. BELLAMIâs hair enhancement solutions and hair care are available via its e-commerce platform and company-owned stores, the BELLAMI Beauty Bars. BELLAMI is headquartered in Chatsworth, California. ABOUT BEAUTY INDUSTRY GROUP Established in 2004, Beauty Industry Group is an industry leader for professionally installed and DIY hair extensions and related beauty products. Beauty Industry Group's professional products are sold in more than 1,200 stores throughout North America and its collective brands service more than 30,000 salons across over 165 countries. Beauty Industry Group has offices in 6 countries and is headquartered in Salt Lake City, UT. ABOUT ANDREW FITZSIMONS Andrew Fitzsimons is an Irish hairstylist who splits his time between New York and Los Angeles. After training in Paris, Fitzsimons left for New York, where he quickly established himself as a hairstylist whose passion, professionalism, and love of fashion made him highly sought-after. He has styled the tresses of clients such as Kim Kardashian, Kourtney Kardashian, Khloe Kardashian, Jennifer Lopez, Adriana Lima, Megan Fox, and countless others. His work can be found in leading publications such as V Magazine, Harper’s Bazaar, Vogue Thailand, Vogue Arabia, Paper, Love, Elle, and in campaigns for brands including Calvin Klein, KKW Beauty, Skims, and Kylie Cosmetics. Contact Details Linsey Tilbor Rubin +1 732-991-5294 ltilbor@rellmc.com Company Website https://www.bellamihair.com/

September 20, 2023 09:02 AM Eastern Daylight Time

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Theorem Launches Upward, an Advanced Automation Solution that Transforms Media Companies’ Ability to Scale Operations Effectively

Theorem Inc

Theorem Inc., a full-service flexible digital marketing and tech solutions provider, is launching its proprietary new automation solution called Upward, which transforms ad operations by making common pain points - including make-goods - obsolete. Upward enables organizations to scale ad operations workflows via tailored automation technology to accelerate revenue and remain competitive within the marketplace. With two decades of experience working with top media companies such as Hearst, The New York Times, Condé Nast and Advance, Theorem has deep institutional knowledge of the operations process and technology that generates revenue for ad-supported businesses. Theorem’s expertise inspired a solution that solves the most common challenges media companies experience with ad ops and extracts revenue from their advertising businesses. Upward is a customizable white-glove solution that enhances the ad operation process by: Speeding up order cycles; Eliminating make-goods; Automating manual processes; and Changing workforce dynamic to focus on creative production, business development and strategic thinking. Upward streamlines existing ad ops processes and establishes consistencies across the business. The solution enables automation of advertising operations across the order-to-cash process including trafficking, reporting, brand safety and campaign management. With Upward, companies can scale seamlessly and drive more revenue with less reliance on continuous staffing. “Nine Digital has been working with Theorem for a decade, and it’s their team’s expertise and innovation that have driven our longstanding partnership. Theorem’s approach to the challenges presented by the current ad ops process have been highly effective, and the codification of these processes with Upward has high potential of having far-reaching impacts on the media industry,” said Goran Tatomirovic, Digital Operations and Partnership Lead at Nine Digital. “We are excited to continue to collaborate with Theorem and implement Upward as a solution across our clientbase.” Theorem recently released a research report, in collaboration with global insights and strategy agency Hypothesis Group, that uncovers key findings around time savings that automation affords. 4 in 5 respondents have a positive view on automation; 90% of respondents state they were open to their roles evolving as a result of automation; 87% of ad operations professionals agree that automation can make their organization more profitable; 86% of respondents state that automation would modernize their organization; and 83% of respondents agree that automation would make their team more productive. “Our mission is to revolutionize ad operations and promote the role of automation in increasing business profitability,” said Jay Kulkarni, founder and CEO, Theorem. “Our role as a strategic partner to media companies is to drive change and enhance efficiencies across their organizations. Outside of revenue growth, the impact Upward and automation is having on teams is exciting. AdOps professionals are inspired by the opportunities to grow their careers in new ways. Teams now can focus on proactivity, building stronger relationships, client growth and satisfaction, team empowerment, as well as greater productivity and cost efficiencies.” Upward is ISO certified and adheres to the top data privacy and security practices. With safety of client intellectual property at the forefront of the process, Theorem combines the technical know-how with business outcomes, engaging with IT teams early and often throughout the automation onboarding process to ensure transparency, efficiency and quality of service. About Theorem Founded in 2002, Theorem provides end-to-end agile digital marketing services for some of the world's leading brands. With a mission of humanizing technology by delivering innovative solutions that empower businesses to drive sustainable growth, Theorem takes legacy services and pivots these approaches to develop future-proof, modern marketing solutions for clients and partners. Creating end-to-end solutions designed to solve client challenges, through extensive knowledge of digital marketing technology and strategies. Theorem is pioneering the future of full-service flexible marketing solutions. Theorem’s expertise saves their clients time, reduces their costs and increases their revenue. For more information, visit www.theoreminc.net. Contact Details Kerriann Becker +1 631-235-7796 kerriann@kitehillpr.com Company Website https://theoreminc.net/

September 20, 2023 09:00 AM Eastern Daylight Time

News Direct Announces SYNTHESIS, a Bundled Offering of its Expanding Suite of News and Content Amplification Tools

News Direct

News Direct today announced the launch of News Direct Synthesis, a unique bundling of its evolving suite of digital news and content distribution and amplification services that has expanded from a state-of-the-art newswire offering to include sponsored content posting as well as podcast and streaming TV interview opportunities. Synthesis represents News Direct’s transformation into a single source, multichannel message amplification provider for public relations, investor relations and content marketing professionals. The offering combines its newswire distribution – which includes the ability to distribute standalone digital formats such as video – with sponsored content guest posting via its Idea Marketplace product, along with guest appearance opportunities on News Directly with Steve Hutt, a podcast series that is part of its recently launched News Direct Podcast Channel and News Direct Insights, a joint partnership with Fintech.TV in which senior executives can be interviewed on the streaming channel from the floor of the New York Stock Exchange. The services can be purchased in multiple combinations, providing an opportunity for companies to communicate unified messages using a variety of both “push” and “pull” media and audience targeting strategies and technologies. Gregg Castano, News Direct founder and CEO stated, “Since our launch in 2020, News Direct has consistently been focused on becoming a single destination platform from which PR, IR and marketing professionals could communicate with target audiences via a multitude of digitally enabled engagement tools. Synthesis helps us realize that vision by giving communicators numerous options to engage those audiences via their information technologies of choice. But this is not the end of the journey, rather only the beginning of it. Stay tuned.” About News Direct News Direct is a technology-driven content distribution and amplification platform for PR, IR, corporate communications and marketing professionals. Our automated platform delivers a completely reimagined, modernized user experience for newswire users that has reshaped the industry landscape. Additionally, the company has expanded its offerings to include an array of technology- enhanced message amplification tools ranging from sponsored content to podcasting products, all from one online destination. Contact Details Media Relations +1 203-295-7566 media@newsdirect.com Company Website http://www.newsdirect.com

September 20, 2023 08:33 AM Eastern Daylight Time

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HUMAN Security and Locality Partner to Help Local CTV Advertisers Reach Quality Consumers

Locality

HUMAN Security, Inc. — the global cybersecurity leader in protecting enterprises by disrupting bot attacks, digital fraud and abuse with modern defense, today announced a new strategic partnership with Locality, the industry’s preeminent local television solutions provider. The partnership leverages HUMAN’s Ad Fraud Defense solution, MediaGuard, and Locality’s direct access to premium ad inventory to allow brands to unlock superior value through their streaming advertising efforts by ensuring ads are reaching and connecting with their target consumers. HUMAN observes over 85% of global programmatic impressions, providing unmatched scale for accurate decisioning with deep technical analysis verifying ads seen by real humans. HUMAN uses superior detection techniques to mitigate ad fraud and protect its clients’ digital advertising solutions with unmatched scale, speed, and precision. The result for brands and publishers is maximized ROI and increased trust throughout the digital advertising supply chain. "Locality is respected for offering brands access to premium local ad inventory for both broadcast and streaming, so we always seek the best possible protections for both content owners and marketers,” said Keith Kazerman, President of Streaming at Locality. “We are excited to work with HUMAN to safeguard our customers from anything that would negatively impact advertisers or our content partners.” "Our collaboration with Locality is focused on protecting its customers from cybercriminals who seek to defraud the digital advertising ecosystem,” said Jay Benach, GM of Media at HUMAN Security. “HUMAN’s MediaGuard is designed to identify fraud with unmatched speed, scale and precision while making advertising fraud unprofitable for these threat actors.” Locality’s goal is to unlock the full power of local TV advertising for brands seeking authentic connections with viewers, at scale. The company brings together the best players, tech and premium inventory in broadcast and streaming to help brand advertisers navigate both under one roof. Locality’s partnership with HUMAN enables the company to protect brand advertisers from CTV fraud while helping them grow by offering targeted, efficient, and attributable results. To learn more about MediaGuard and how it protects digital investments, visit here. About Locality Locality is the industry’s preeminent local television solutions provider, committed to addressing the evolving needs of advertisers by unlocking the power of local and driving dollars to the local video marketplace. Formed through the union of CoxReps and Gamut, Locality brings together the best talent in both broadcast and streaming. With more than 11 locations in the US, Locality helps brands tap into the mindset of the local consumer and precisely reach optimal markets, nationally. Having served more than 1,500 ad agencies and 4,500 advertisers, to date, Locality offers the best premium inventory that the industry has to offer to help brands optimize their spend and target audiences at scale. For more information, please visit www.locality.com About HUMAN HUMAN is a cybersecurity company that protects organizations by disrupting bot attacks, digital fraud and abuse. We leverage modern defense to disrupt the economics of cybercrime by increasing the cost to cybercriminals while simultaneously reducing the cost of collective defense. Today we verify the humanity of more than 20 trillion digital interactions per week across advertising, marketing, e-commerce, government, education and enterprise security, putting us in a position to win against cybercriminals. Protect your digital business with HUMAN. To Know Who’s Real, visit www.humansecurity.com.. Contact Details Kite Hill PR for Locality Kerriann Becker +1 631-235-7796 kerriann@kitehillpr.com HUMAN Security Masha Krylova masha.krylova@humansecurity.com

September 20, 2023 08:05 AM Eastern Daylight Time

Bango reports strong first half and expects "spike in profitability" during H2

Bango PLC

Bango PLC (AIM:BGO, OTCQX:BGOPF) chief executive Paul Larbey speaks to Thomas Warner from Proactive after the global platform for data-driven commerce released its interim results for the six months to 30 June 2023. Larbey reports a robust first half with an impressive 88% revenue growth, bolstered by the acquisition of Docomo digital and a strategic agreement with NTT Docomo. Noteworthy is Bango's successful partnership with three out of the top five US telcos, positioning them strongly in a lucrative market. He also highlights the flourishing pipeline for what Bango calls the Digital Vending Machine (DVM), and provides an update on the new integrations launched with Amazon during 2023. Bango's technology has been used by telcos and wallet providers to offer Amazon's digital services, including Prime, Prime Video, Amazon Music Unlimited, Audible, and Kindle Unlimited to their customers via the Amazon Fuse partner program, as a bundle with their own first-party services, for over six years. The company also welcomes Darcy Antonellis, an accomplished figure in the entertainment industry, to its board of directors. Contact Details Proactive UK Ltd +44 20 7989 0813 uk@proactiveinvestors.com

September 20, 2023 06:06 AM Eastern Daylight Time

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Bloomsbury Publishing says latest Rundell book a work of "astonishing excellence"

Bloomsbury Publishing PLC

Bloomsbury Publishing PLC (LSE:BMY) Group Finance Director Penny Scott-Bayfield speaks to Thomas Warner from Proactive following the launch in the first of a new trilogy of books, for which Bloomsbury has exceptionally high hopes. Katherine Rundell's new book "Impossible Creatures" was released on 14 September and Scott-Bayfield describes its as a work of "astonishing excellence" and "an extraordinary book about a boy who enters this absolutely magical world and there's an element of danger and love and loss and extraordinary excitement and extraordinary originality." She highlights Rundell's track record of delivering much-loved and successful stories, noting that Rundell's work has already garnered critical acclaim, including the prestigious Costa Prize. Bloomsbury is known for being the publisher of the Harry Potter books, and Scott-Bayfield says that the company's broader strategy focuses on nurturing remarkable authors. "Part of our strategy is to develop amazing authors coming through, and we [also] benefit hugely from the success of Sarah J. Maas" whose upcoming release is highly anticipated. Contact Details Proactive UK Ltd +44 20 7989 0813 uk@proactiveinvestors.com

September 20, 2023 03:00 AM Eastern Daylight Time

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B2B Video Visibility & Monetization Platform VideoXRM’s Beta Launch Surpasses 5,000 Video Uploads; Expands Content Sourcing and Audience Engagement with Launch of “Company Advocate”

VideoXRM

VideoXRM, the pioneering B2B video platform that utilizes precise subject indexing and granular search capabilities to drive greater return on investment from video assets, announced today that its Beta launch has surpassed 5,000 video uploads to its platform from a growing base of companies. VideoXRM also announced the launch of its “Company Advocate” functionality to accelerate the growth of its video library through expanded audience engagement. There is no cost to upload or search for content on VideoXRM. The VideoXRM platform provides 75 search parameters including 25 different video/audio characteristics to identify and index the unique attributes of each video, including subject, industry, specialty, participants, roles, geography, corporate status, management, etc. “Company Advocate” VideoXRM’s new “Company Advocate” functionality enables business content creators, customers, partners, media outlets or fans to upload content on behalf of a company. This new feature is designed to expand the reach, engagement, and growth of content on the VideoXRM platform. David Baker, VideoXRM’s Founder and CEO, commented, “We are excited by the growing engagement and constructive customer comments and suggestions we have gained through our Beta launch. This feedback loop has already contributed to new features such as the ‘Company Advocate’ functionality that substantially expands potential content sources and value for our platform.” VideoXRM brings the “X factor” to Customer Relationship Management (CRM) by expanding it ALL stakeholders including partners, constituents, employees, analysts, suppliers, researchers, recruiters, marketers, journalists, investors, citizens, bankers, etc. Given the growing user preference for video and rich media, VideoXRM provides a powerful new medium for exposure and precise searches. About VideoXRM ( VideoXRM.com ) VideoXRM is a global, searchable video and audio sharing and networking platform connecting corporate rich media content with all potential stakeholders. The platform and smart search technology creates value and knowledge from mountains of unstructured digital media, delivering greater ROI from content investments. VideoXRMâs mission is harnessing the enhanced communicative power of rich media through a new distribution and discovery paradigm. VideoXRM was Co-founded by David N. Baker, who formed Revere Data LLC (Sectorbase) which was acquired by FactSet Data Systems, Inc. His Co-founders are Vadim A. Tarasov, Byron Kwok, and David Guzy. Connect with us on LinkedIn and Twitter and Facebook. Contact Details Catalyst IR David C. Collins +1 212-924-9800 videoxrm@catalyst-ir.com Company Website https://videoxrm.com

September 19, 2023 08:55 AM Eastern Daylight Time

September is Cholesterol Education Month

YourUpdateTV

September is Cholesterol Education Month and for people with unsafe levels of high LDL (bad) cholesterol, there are many options in the treatment toolbox. Recently, Preventive Cardiologist Dr. Seth Baum participated in a nationwide satellite media tour to discuss high LDL cholesterol, best treatment options, and tips for patients navigating challenges with their health coverage. A video accompanying this announcement is available at: https://youtu.be/rcUk4OWkpD4 Heart disease remains the leading cause of death in the United States and LDL-cholesterol, what we call the “bad” cholesterol, is a major risk factor which can lead to a heart attack or a stroke. While many can lower their LDL cholesterol with a heart healthy diet, some will need medication to reach their Safe Zone. Statins are often the first-line of treatment for individuals with high LDL cholesterol, not all patients reach their recommended LDL cholesterol levels with statins alone. In these cases, lipid-lowering medications, known as PCSK9 inhibitors, are often recommended to help lower cholesterol levels. Unfortunately, individuals who are prescribed PCSK9 inhibitors are facing significant hurdles in accessing and using these potentially life-saving drugs, despite their proven efficacy in reducing LDL cholesterol. One major obstacle is insurance company denials or rejections. Data published in the November 2022 Journal of the American Medical Association found that for commercially insured patients prescribed a PCSK9 inhibitor, only 42% of initial rejections were overturned. Sadly, nearly 75% of patients rejected for a PCSK9 inhibitor ended up on no therapy, which is not a win for anyone. Research from the Family Heart Foundation shows that compared to individuals who were able to obtain their prescribed PCSK9 inhibitor, those whose prescription was rejected or abandoned experienced more heart attacks, strokes, and other cardiovascular events within 12 months. For more information and resources that can help, visit LDLSafeZone.org About Seth Baum, MD, FACC, FACPM, FAHA, FNLA, FASPC Dr. Seth J. Baum is Chief Scientific Officer at Flourish Research, and clinical affiliate professor of Cardiology at FAU Medical School. He actively consults in Clinical Lipidology and Cardiovascular Disease Prevention and continues to offer lipoprotein apheresis for patients in southeast and central Florida. Dr. Baum has practiced Preventive Cardiology and Clinical Lipidology since 2000. He is a fellow of the American College of Cardiology, the American Heart Association, the American College of Preventive Medicine, the National Lipid Association, and the American Society for Preventive Cardiology. Dr. Baum is a past President of the American Society for Preventive Cardiology (ASPC). He currently serves on both the ASPC and Family Heart Foundation Advisory Boards. He has published over 100 peer reviewed papers and abstracts as well as two books. In 2013, he was awarded Cleveland Heart Lab’s “Heart Award” for lifelong dedication to Preventive Medicine. In 2019, Dr. Baum received Mended Hearts’ biennial Dwight Emary Harken Award. Dr. Baum is the Founder of Excel Medical Clinical Trials, LLC, a consortium of clinicians dedicated to the safe and professional conduct of high-level scientific trials. He has served as Principal Investigator in over 100 clinical trials covering a broad range of disease states. Dr. Baum is the Chief Scientific Officer of Flourish Research, a leading national clinical research company. Dr. Baum is a graduate of Columbia College and Columbia College of Physicians and Surgeons, and completed training in Internal Medicine, Cardiology, Interventional Cardiology, and Electrophysiology Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 18, 2023 10:27 AM Eastern Daylight Time

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