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Media and FCC Veterans Join the Media and Democracy Project in FCC Meeting Calling for a Hearing on Petition to Deny Fox Affiliate Broadcast License

Media and Democracy Project

The Media and Democracy Project (MAD) announced it met with the Federal Communications Commission (FCC) Media Bureau staff about its petition challenging the broadcast license renewal application for FOX Corp-owned television station FOX 29 Philadelphia (WTXF). The meeting focused on the basis for MAD's Petition to Deny and urged the FCC to grant a motion to compel FOX to turn over key relevant documents that have already been produced to plaintiffs in numerous lawsuits, including the settled Dominion case. This action is aimed at ensuring that the Commission has access to all the necessary facts as they evaluate the specific character and conduct issues relevant to Fox 29's renewal. MAD’s Executive Director Milo Vassallo was joined at the FCC by former FCC Chairman Alfred Sikes, former FOX lobbyist Preston Padden, former FOX and News Corp. outside legal counsel Bill Reyner and former Weekly Standard Editor William Kristol. They discussed how the lies about the 2020 election that aired on Fox News, authorized at the highest levels of FOX’s corporate structure to retain FOX’s viewer base and reverse failing ratings, represent egregious misconduct that shocks the conscience and severely violates the FCC policy on licensee character qualifications. The group also underscored the need for the Commission to designate WTXF’s broadcast license renewal for a hearing. "Never in the history of the Commission has the agency been confronted with a license renewal applicant whose parent company was found by a court of law to have repeatedly presented false news," said Preston Padden. “We were proud to bring a highly esteemed group before the Media Bureau to make our case and we hope that the Commission recognizes that all of these Petitioners/Commenters are unpaid volunteers acting out of principle and commitment.” A copy of MAD’s Ex Parte filing summarizing the meeting can be found here. A high resolution copy of the photo is available here. Photo Caption: Left to Right - David Goodfriend, Counsel/Advisor; William Kristol, Longtime Editor of Conservative Murdoch Magazine The Weekly Standard; Art Belendiuk; Counsel To Media And Democracy Project; Milo Vassallo, M.D./Ph.D. Executive Director of the non-partisan Media and Democracy Project; Preston Padden, Former Fox Executive and Murdoch Lead Lobbyist; Bill Reyner, Longtime Lead Regulatory and Commercial Outside Counsel To Murdoch/Fox; Al Sikes, Former Republican Chairman Of The FCC and Former Owner Of Radio Station Group The Media and Democracy Project: MAD is a non-partisan, all-volunteer, grassroots organization focused on strengthening a free and independent media in the public interest. MAD aims to improve our national discourse so that American voters can engage in informed decision-making. As part of that goal, MAD has an interest in the responsibility of journalists and media to report fully, accurately, and fairly on the electoral process and the outcome of elections. Additional information is available at www.MediaAndDemocracyProject.Org. Contact Details Raynor Ave. Aaron Alberico +1 202-744-0786 aalberico@raynoravenue.com Company Website https://www.mediaanddemocracyproject.org/

October 20, 2023 09:30 AM Eastern Daylight Time

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STREAMLABS REVOLUTIONIZES LIVE STREAMING WITH CATALYST-LED BRANDING

Catalyst Marketing

Catalyst and Streamlabs, a leading provider of live streaming tools and brand of Logitech, are thrilled to unveil an exciting evolution of Streamlabs' brand identity. The new brand campaign pays tribute to live streamers who overcome obstacles of the ever-evolving creator economy to build a community around their passions while showcasing Streamlabs' successful adaptability in meeting this industry's evolving demands and requirements. The new branding, including an electrifying campaign, will debut at TwitchCon 2023, the premier gaming convention held in Las Vegas from Friday, October 20 to Sunday, October 22, 2023. Authenticity and Inclusivity Redefined Together, Catalyst and Streamlabs have evolved the live-streaming brand, focusing on authenticity and inclusivity. These updates emphasize that Streamlabs is the go-to platform for all, fostering a positive and authentic live-streaming experience for the global creator economy. As the live streaming landscape changes, Streamlabs has stayed in sync and updated their brand to best support creators in the emerging creator economy. "Streamlabs has made significant strides in empowering live streamers, offering a wide range of tools such as video editing, short-form clipping, podcast creation, and more. Streamlabs' product offering has grown alongside the creator economy, which goes beyond content creation; it's about enabling individuals to pursue their dreams and build sustainable careers and communities around their passions,” explained Streamlabs Head of Marketing, Mikey Kilun. “To succeed as a content creator, one needs more than great streaming software. They require a comprehensive suite of tools for video editing, graphics creation, brand building, and community management. Our new brand campaign highlights the changing world of live streamers and the evolving creator economy, showcasing how Streamlabs has adapted its product offerings to meet these demands." A Kaleidoscope of Creativity Created by Catalyst, produced by SixTwentySix, and directed by Iris Kim, with visual effects and post-production work done by Shapes & Forms, the ‘Unleash Your Live’ campaign is visually captivating and encapsulates the very essence of live streaming as well as the limitless possibilities of the internet. Kim, a Korean-Canadian director renowned for her storytelling capabilities, was specifically chosen to direct this piece to highlight the honest conversations, personalities, and vivid moments she’s known for. Her talent, combined with the motion graphics mastery and boldness of the Shapes & Forms team, made way for a piece that was not just culturally relevant but a culture driver itself. A testament to Catalyst's creative vision, this campaign showcases creators from diverse backgrounds, ranging from engaging storytellers to charismatic influencers who forge a profound connection with their audience. Each frame of the campaign bursts with life and energy, offering an entrancing glimpse into the world of online creators. “Our partnerships made this possible, and the outcome is breakthrough work,” said Catalyst’s Executive Creative Director, Carlos Musquez. “We poured our heart and soul into this campaign, with attention to every detail. We see this as so much more than just a brand campaign. To us, it’s a movement and a rallying cry to inspire and ignite a fire for the new wave of online creators and the greater creator economy. The most important thing was authenticity, and this campaign came from the heart, soul, and voices of real creators. We’re excited to share it and to help Streamlabs foster a community of passionate creators and gamers through innovative and inspiring content.” Inspiring the New Wave of Creators This campaign is a resounding call to the new generation of creators who revel in adventure and exploration. Viewers will be transported as they witness creators meticulously preparing their gaming stations, building anticipation, and then seamlessly transitioning into enchanting worlds where user experience and user interface elegantly merge to showcase captivating snippets of their content. Scenes gracefully transition between night and day, exemplifying the best of both worlds. The campaign's objective is clear – to leave viewers feeling invigorated and motivated to become part of the live-streaming creator community. Grand Unveiling at TwitchCon 2023 Streamlabs' “Unleash Your Live” brand positioning, meticulously crafted by Catalyst, along with this campaign, will make its official debut at TwitchCon 2023. “We couldn’t imagine launching this anywhere else. TwitchCon is the perfect setting to unveil this new brand campaign. We cannot wait for all attendees to experience the excitement and innovation firsthand at the Streamlabs showcase.” said Catalyst’s Executive Creative Director, Carlos Musquez. Join Us at TwitchCon 2023 Catalyst and Streamlabs extend a warm invitation to creators, industry professionals, and live-streaming enthusiasts to join them at TwitchCon 2023. Visit the Streamlabs booth to witness the future of live streaming and discover how Streamlabs, in collaboration with Catalyst, is shaping the emerging creator economy. About Catalyst Catalyst is an award-winning creative marketing agency that positions you to think differently and reach your audiences in unique ways. We exist to jolt your creativity—giving you the strategy and unexpected creative direction your business needs to capture your customers’ attention. Based in Denver, our team knows how to develop strong strategies and bring creative concepts to life. About Streamlabs Founded in 2014, Streamlabs is a leading provider of live streaming tools and a brand of Logitech. Streamlabs offers dozens of features that professional live streamers use to broadcast, better engage with their fans, grow audiences, and improve monetization. Streamlabs is a brand of Logitech International. Founded in 1981, and headquartered in Lausanne, Switzerland, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). For more information on Streamlabs, please visit streamlabs.com or follow Streamlabs on Twitter, Facebook, Instagram, and Discord. Contact Details Catalyst Marketing Agency Robin Emiliani robin@catalystmarketing.io SixTwentySix, Shapes & Forms Carrie Wick carrie@carriewickpr.com SourceCode Communications Jess Bryant streamlabs@sourcecodecomms.com Company Website https://catalystmarketing.io/

October 20, 2023 07:00 AM Eastern Daylight Time

GLOBAL ENGINEER GIRLS ACHIEVES MILESTONE IN KOSOVO TOWARDS GENDER EQUALITY IN STEM

Limak

GLOBAL ENGINEER GIRLS ACHIEVES MILESTONE IN KOSOVO TOWARDS GENDER EQUALITY IN STEM Prishtine, October 18, 2023 - Global Engineer Girls (GEG), the international philanthropic initiative aiming to improve women’s representation in Science, Technology, Engineering, and Mathematics (STEM), proudly announces the graduation of 20 young women from its flagship program in Kosovo. Implemented by Limak Group in partnership with the UNDP in Kosovo, GEG Kosovo empowers young women and girls enrolled in STEM education and provides them with opportunities to gain crucial experience in a male-dominated industry. The project aims to inspire the next generation of female engineers, and highlight the strides made towards gender equality in STEM education. The graduation ceremony marked the successful completion of a year-long journey of scholarships, training, mentorship, and internships, all provided by GEG Kosovo. The ceremony also highlighted the projects undertaken by the girls during their participation in the program, including digital communication, effective team management, personal brand-building, communication, and interpersonal skills. These projects serve as compelling evidence that extending opportunities to girls is a vital way to prepare them for successful futures in the STEM world. President of Kosovo, Vjosa Osmani, in her speech, mentioned, "We must ensure that all our bright minds have equal opportunities to pursue the education of their choice. We need these equal minds in order to address the critical issues of our time, such as climate change and AI. We cannot afford to exclude half of our population from the most pressing challenges of our era. It is imperative to collaborate and work together to achieve equality more swiftly. These young girls serve as clear examples of the potential within our youth. It is our duty to ensure that young women and girls feel empowered to pursue their dreams, regardless of the path they choose. They must harbour no fear or hesitation in stating, 'I want it, and I will make it.' Every girl holds a guaranteed place in our future. I encourage each girl to carry forward the legacy of GEG.” Chair of Limak Holding and Limak Foundation, Ebru Özdemir, said: “It's truly an important milestone for GEG and our vision at Limak. I’m thrilled to see the progress of the GEG Kosovo participants over the past year, and I am certain they all have a bright future ahead of them. Engineering isn’t a man’s world anymore, so it is our responsibility to continue to create opportunities for young women to succeed in STEM by supporting them in their studies and careers.” GEG Kosovo extends its gratitude to its supporters, mentors, parents, and volunteers, who have enabled the success of this program. Their collective efforts have empowered young girls to overcome challenges, build confidence, and unlock their full potential. Moving forward, GEG Kosovo remains committed to expanding and enhancing its programs to reach even more young girls, empowering them to break down barriers and become leaders in STEM fields. About Global Engineer Girls Global Engineer Girls (GEG) is an international philanthropic initiative that aims to inspire the next generation of female engineers. The inception of GEG was driven by Limak Group of Companies' culture and its Chairperson's, Ebru Özdemir's, deep personal commitment to improving women's representation in STEM. GEG provides girls and women with education, mentorship and career opportunities in Turkey, North Macedonia, Kosovo, Kuwait and beyond. GEG's predecessor, the Engineer Girls of Turkey (EGT), was launched in Turkey in 2015. Since its inception in 2015, the GEG university programme has benefited 710 young women by providing support for female students enrolled in chemical, civil, computer, electrical- electronic, environmental, industrial, and mechanical engineering departments in Turkish universities. This support has included funded scholarships and mentoring by hundreds of professional volunteers, as well as online training programs, soft skills and English language courses, internships, and employment opportunities at Limak's companies and partner companies. About Global Engineer Girls Kosovo Global Engineer Girls (GEG) Kosovo was established in 2022, in partnership with Limak Kosovo and United Nations Development Programme in Kosovo. GEG Kosovo currently operates in three public universities, covering bachelor and master's programs in engineering. UNIVERSITY OF PRISHTINA "HASAN PRISHTINA", UNIVERSITY OF APPLIED SCIENCES IN FERIZAJ, UNIVERSITY OF MITROVICA "ISA BOLETINI" Note to editors: High-resolution images from the graduation ceremony are available in the attachment. Contact Details Highgate Advisory Ltd. Iulia Trandafir +44 7516 787557 iulia@highgate.ltd

October 19, 2023 09:59 AM Central Daylight Time

Minuteman Press Franchisees Chantal & Clifton Gideon Win Community Award, Receive Special Proclamation in Forest Park, GA

Minuteman Press International Inc

Chantal and Clifton Gideon are the owners of the Minuteman Press franchise in Forest Park, GA since June of 2021. Over the past two and a half years, Chantal and Clifton have built meaningful connections with their clients and business community. Minuteman Press in Forest Park is located at 1046 Main Street, Forest Park, GA 30297. As a result of their remarkable efforts, Chantal and Clifton were recognized earlier this year in August during National Black Business Month and awarded a Special Proclamation from the City of Forest Park. The Proclamation credits Chantal and Gideon with “serving the community with great distinction and pride” as well as “their strong grit and determination to go into business for themselves.” In addition, Chantal also completed the Leadership Clayton program offered by the Clayton Chamber of Commerce and was recognized as a member of the Class of 2023 for the program. Chantal shares her insights on networking and community involvement, building the business for over two years, and the support she’s received from Minuteman Press. What does this Special Proclamation award mean to you? What are some of the ways you are active in the community? Chantal Gideon: “To me this award serves as recognition of our involvement with the community of Forest Park and the positive relationships we’ve fostered together. It’s very important to be involved in the community as a business owner because more people know our brand, the products and services we offer as well as the quality of our work. Clifton and I are active members of our local Chamber of Commerce, we attend City Council meetings to keep abreast of community happenings as well as the rapid economic development occurring on the Main Street corridor of which our business is located. I also serve as an ambassador for our Chamber of Commerce where I attend ribbon-cuttings for new businesses and assist with welcoming new business members, etc. while offering print/marketing services to them.” What are your high-demand products and key growth areas? Chantal Gideon: “Our high-demand products and services includes business cards, books, EDDM, and flyers/brochures. We do a lot of paper printing for a wide variety of clients.” What marketing strategies have you found to be effective? Chantal Gideon: “Increasing our internet marketing spend has been very effective in keeping a constant flow of new customers/orders coming in. I am looking forward to further increasing our Minuteman Press internet marketing program spending by the end of this year due to how profitable this has been for us.” What was your background before franchising? What has the support been like for you? Chantal Gideon: “Before Clifton and I purchased our Minuteman Press franchise, I was a high school biology teacher and Clifton was an engineer at a local steel manufacturing company. Clay Trussell is our field rep and he is always super responsive with whatever we need. He’s always just a text, phone call or visit away whenever we need him. Tech support is always consistent and our RVP Dave Walton stays involved with our overall growth and long-term strategy.” Is there anything else you’d like to share? Chantal Gideon: “Networking within the community and building our brand awareness has been very rewarding. I anticipate continuing to cultivate these relationships!” Minuteman Press in Forest Park is located at 1046 Main Street, Forest Park, GA 30297. For more information, visit their website: https://minuteman.com/us/locations/ga/forest-park/ Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

October 19, 2023 10:00 AM Eastern Daylight Time

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LevLane Advertising Announces Historic Change in Leadership

LevLane

LevLane Advertising, one of Philadelphia’s oldest independent full-service advertising agencies, today announced the appointment of Josh Lev—who brings more than 20 years of experience in the advertising industry to the role—as its new president. As president, Lev will be tasked with leading day-to-day operations in addition to focusing on new business development for the agency. He will play a critical role in driving the evolution of the agency’s culture, with a focus on continuing to prioritize the personal well-being and professional development and growth of employees. “Josh’s leadership has been critical in managing our clients and ensuring that LevLane delivers high-quality work that exceeds expectations,” said Bruce Lev, chief creative officer and co-founder of LevLane. “We’re excited for the future of LevLane, and I’m confident Josh’s leadership will usher in even greater success for our clients and our team.” In his previous position at LevLane, Josh was a key player as the agency expanded into the healthcare sector. His strategic vision and dedication led to an impressive roster that includes past and present clients such as Capital Health, Cardiology Consultants of Philadelphia, Jefferson Concussion Center, Kennedy Health System, and United Concordia Dental. Beyond the healthcare sector, he has been instrumental in building relationships with clients like Auto Lenders, Center City District, Sunoco, and various senior living communities. His client work has earned recognition both nationally and regionally, showcasing that under his leadership, the team not only stands out locally but is also well-equipped to compete on a national scale, making him an ideal candidate to position the agency for future growth and success. Lev’s responsibility will also involve ensuring that the agency remains at the forefront of industry changes by investing in agency talent, technology and processes while continuing to evolve alongside the ever-changing creative landscape. “Our employees and our clients have always been and will always be my top priority,” said Josh Lev. “The LevLane brand was built on the principles of love and family, and I look forward to continuing the success and legacy built by Bruce Lev and David Lane.” About LevLane LevLane Advertising is a full-service independent advertising agency headquartered in Philadelphia and has been building brands people love for nearly 40 years. The award-winning agency integrates traditional creative expertise with cutting-edge digital capabilities in its menu of services, including search engine optimization (SEO), search engine marketing (SEM), programmatic media, strategy, creative and branding, media and analytics, social media, content marketing, and public relations. For more information about LevLane and its capabilities, connect with us on LinkedIn, Instagram and Facebook. Contact Details Lauren Stralo +1 484-747-0172 lstralo@levlane.com Company Website https://www.levlane.com

October 19, 2023 10:00 AM Eastern Daylight Time

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Communications ETF XLC Offers Clear Exposure to the Space

Select Sector SPDR

Everyday businesses and consumers are using more and more digital services. From the internet and streaming services to mobile phones and new communication products, innovation is an ongoing trend. The Communication Services Select Sector SPDR Fund ( XLC ), is designed to capture the growing digital side of the U.S. economy. This Exchange Traded Fund (ETF) invests in all the components of the S&P 500 in the Telecommunications, Media, Wireless, Internet and Entertainment Industries. XLC tracks a modified market-cap-weighted index of this Sector currently consisting of 23 components. The index is rebalanced quarterly. Top Holdings* XLC’s top holdings are everyday names for the digital products and services the companies known and used by consumers and businesses everyday: Meta Platforms (Facebook) is the top holding at 23.59%, followed by Alphabet (Google) Class A (12.10%) and Class C stock (10.37%), AT&T (4.78%), and Charter Communications (4.77%). All the holdings are focus on the evolving world of communications as a key economic driver to the 21 st century economy. XLC has attracted more than $14 billion in assets under management. This sector is being embraced by investors as an important sleeve to their overall portfolios. Fine-Tuned and Low Cost** The Communication Select Sector SPDR brings a more fine-tuned approach to three key subsectors – communications, media, and technology – that have matured to deserve their own classification, considering the industries’ size and success. XLC offers that access in an easy and low-cost manner (0.10% annual expense ratio), with the asset size and ETF structure which also brings tradability to this important sector. XLC is an investment in the leaders of the communication, media, and wireless industries available to any investor, whether large or small or institutional. That is made possible through the structure of an exchange-traded fund that brings a low-cost and index-based approach to investing in any part of the equity world. DISCLAIMER: This is a work of research and should not be taken as investment or financial advice. Therefore, Select Sector SPDRs or the publisher is not liable for any decision made based on the publication. About the Company: Select Sector SPDR ETFs offer flexibility and customization opportunities. Many investors have similar outlooks, but no two are exactly alike. Select Sector SPDR ETFs let investors select the sectors that best meet their investment goals. * Holdings, Weightings & Assets as of 9/30/23 subject to change ** Ordinary brokerage fees apply DISCLOSURES The S&P 500 Index is an unmanaged index of 500 common stocks that is generally considered representative of the U.S. stock market. The index is heavily weighted toward stocks with large market capitalizations and represents approximately two-thirds of the total market value of all domestic common stocks. The S&P 500 Index figures do not reflect any fees, expenses or taxes. An investor should consider investment objectives, risks, fees and expenses before investing. One may not invest directly in an index. Transparent ETFs provide daily disclosure of portfolio holdings and weightings All ETFs are subject to risk, including loss of principal. Sector ETF products are also subject to sector risk and nondiversification risk, which generally will result in greater price fluctuations than the overall market. Diversification does not eliminate risk. An investor should consider investment objectives, risks, charges and expenses carefully before investing. To obtain a prospectus, which contains this and other information, call 1-866-SECTOR-ETF (732-8673) or visit www.sectorspdrs.com. Read the prospectus carefully before investing. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is distributor for the Select Sector SPDR Trust. Media Contact: Company: Select Sector SPDRs Contact: Dan Dolan* Address: 1290 Broadway, Suite 1000, Denver, CO 80203 Country: United States Email: dan.dolan@sectorspdrs.com Website: https://www.sectorspdrs.com/ *Dan Dolan is a Registered Representative of ALPS Portfolio Solutions Distributor, Inc. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is the distributor for the Select Sector SPDR Trust. SEL006978 1/31/24 Contact Details Dan Dolan +1 203-935-8103 dan.dolan@sectorspdrs.com Company Website https://www.sectorspdrs.com/

October 19, 2023 07:00 AM Eastern Daylight Time

How the Worker Shortage in Healthcare Could Impact Your Health

YourUpdateTV

A recent Harris Poll found that 68% of Americans are worried that the worker shortage in healthcare could have an impact on their own health. Recently, spokespeople from the American Academy of Physician Associates (AAPA), participated in nationwide satellite media tour to discuss the impact of the worker shortage in healthcare and how physician associates, or PAs, can help increase access to care. A video accompanying this announcement is available at: https://youtu.be/4XRJDYFt3R0 Healthcare workforce shortages are having a profound impact on patient access to care, with patients reporting feeling frustrated and anxious about their ability to get the care they need when they need it. The recent Harris Poll survey found that nearly three-fourths of all U.S. adults say the healthcare system isn’t meeting their needs, and more than 1 in 4 gave the healthcare system a failing grade. One of the most concerning ways provider shortages are impacting patients is the amount of time it is taking to get a needed health appointment. Patients are waiting an average of 3.9 weeks for a medical appointment. As one of the fastest growing medical professions in the country, PAs can make a positive and lasting impact on patient care. An overwhelming 91% of U.S. adults believe that PAs are part of the solution to addressing the shortage of healthcare providers and additionally, 90% of patients say that PAs increase access to care and make medical appointments easier to obtain. One significant issue is that PA practice laws vary by state across the country. The challenge here is that in far too many states, these laws haven't been updated to reflect the way medical care is delivered today. A resounding 91% of U.S. adults support updating PA practice laws and the mandate is clear: The public wants the healthcare system to be as efficient and accessible as possible and updating these laws is a win-win for patients and the entire healthcare system. For more information, please visit aapa.org/patientexperience. About the American Academy of Physician Associates (AAPA) AAPA is the national membership organization for all physician associates/physician assistants (PAs). PAs are licensed clinicians who practice medicine in every specialty and setting. Trusted, rigorously educated and trained healthcare professionals, PAs are dedicated to expanding access to care and transforming health and wellness through patient-centered, team-based medical practice. PA has been named one of the best jobs overall and one of the best healthcare jobs for the sixth year in a row by U.S. News & World Report The PA profession ranked number three this year in Best STEM jobs. Learn more about the profession at aapa.org and engage through Facebook, LinkedIn, Instagram, and Twitter. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 18, 2023 02:31 PM Eastern Daylight Time

Video

New Advertiser Perceptions Research Finds Data Standards Increase ROI by 30% or More

Claravine

Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the complex and dynamic media, advertising, and ad tech industries, conducted research examining how US brand marketers and agencies are approaching and perceiving data standardization. The research uncovers key findings around the importance of data standardization across measurement and attribution, privacy compliance, productivity, managing campaign ROI, ad creative development, brand safety, generative AI and consumer experience. Their results found that marketing and advertising agency professionals acknowledge that data standards are essential. A large majority – 91% – agree that applying data standards practices is a must in order to move forward in a privacy-centric way. Advertisers that have data standards in place see average ROI increases of 30% or more across tactics, including privacy compliance (32%), productivity (32%), managing ROI (31%) and brand safety (30%). Eighty-six percent agree that without data standards, their organizations will fall behind competitors or lose market share over time. The bottom line is that a majority of advertisers have yet to master the ability to target and measure the impacts of leveraging rich audience and creative data. Privacy Ecosystem Evolving Those currently using data standards have successfully employed privacy-forward methods for data sharing and analysis in greater numbers vs. their counterparts. The research shows that gaining control over data standards is a must to mitigate risk and remain competitive in today’s quickly evolving regulatory environment. More specifically: Advertisers that have data standards in place are significantly more likely to be using data clean rooms and rely on APIs to share advertiser segment data and ad creative assets, whereas those exploring still lean more heavily on less privacy-minded methods, such as email. Among the two-thirds who use data clean rooms, the overwhelming majority agree that clean rooms are the standard for privacy-compliant data matching. Those utilizing data standardization are more confident in the execution of coherent audience definition, ad creative and measurement strategies and their tiebacks to ROI. Push for Generative AI With advertisers estimating one in every four ads result in ad creatives being served to the incorrect consumer, there is a huge upside in gaining greater visibility into ad creative production, storage and utilization. Specifically, advertisers estimate ROI would increase 29% if they were to be able to serve ad creatives to the correct consumer every time. And if they were to be able to fully attribute campaign performance back to specific ad creatives, ROI would increase by 30%. With two in five already using artificial intelligence (AI) for ad creative development and another one in two considering its use, organizations’ acknowledge that properly tagging and tracking ad creative is increasing in complexity and is critical to measuring and improving performance. Yet, today, only a minority (21%) feel very confident in their ability to keep track of and tag AI-generated creative assets. Importance of Brand Safety & Trust Lack of knowledge as to where creative assets are running also exposes companies to brand safety issues. Ops teams implementing data standards reported the ability to identify where ad creatives were served and whether ads ran next to unsafe brand content much faster than their counterparts. They also estimate a greater ROI from serving the right ads to the right consumer 100% of the time vs. their counterparts. Eighteen percent of US advertisers believe that ads running next to unsafe content can result in significant cost impacts to their business and revenue. And those who have already implemented data standardization believe the cost impacts are significantly greater. For the majority, identifying unsafe ad placements takes time: Roughly half of advertisers said it takes up to a day to identify that ads have run next to unsuitable content. Three in four say that limited reporting or data provided to them via media partners at the ad creative level is a top challenge, as is the fact that attribution models aren’t set up to provide insights at the creative level. “Our research indicates that data standards sit at the very core of many of the industry’s top challenges, including measurement and attribution, privacy compliance, generative AI usage and brand safety,” said Lauren Fisher, GM of Business Intelligence at Advertiser Perceptions. “The greater the understanding an organization has with regard to where its data and creatives are housed, who has access and where they are shared, the greater its ability to manage critical areas of marketing, which ultimately leads to revenue gains for businesses.” Methodology Advertiser Perceptions, surveyed 140 US advertisers in September 2023 to understand their current and future practices with regard to data standards strategies. To qualify for the study, respondents had to be spending $50M annually on digital advertising and involved in decision-making for digital advertising. The study surveyed a mix of respondents across strategic teams, operations and data analytics teams. Agency respondents comprised 30% of respondents, while marketers accounted for 70%. The research was commissioned by Claravine, which helps to standardize taxonomies, naming conventions, and metadata across all digital experiences at the source of data creation. The full report can be downloaded here. “Our industry is constantly evolving, and the pace of change is having big impacts on marketing teams and businesses. Right now there are several topline challenges including an uncertain regulatory environment, a push for generative AI and ongoing concerns with brand safety,” Verl Allen, CEO of Claravine said. “This research proves marketers and agencies understand data standardization is a necessary organizational priority that touches nearly every team, role and system in a company’s marketing efforts. Focusing on data standards at the beginning is a practice that takes time and care, but once implemented it can lead to significant ROI gains.” About Advertiser Perceptions Advertiser Perceptions is the leader in providing research-based strategic market intelligence to the complex and dynamic media, advertising, and ad tech industries. Our curated, proprietary Ad PROS™ Network and deep relationships with the largest advertisers provide clients with an unbiased view of the market, their brand, and the competition. Our experts provide timely and actionable guidance enabling clients to improve their products and services, strengthen their brands, and drive more revenue. About Claravine Claravine is a pioneer in Data Integrity for the global enterprise. We empower a proactive approach to marketing measurement by activating data standards across people and technology, bridging the silos that limit speed and decisions. That’s why nearly a quarter of the Fortune 100 use our platform, The Data Standards Cloud, to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. www.claravine.com Contact Details Kite Hill PR Maggie Stasko maggie@kitehillpr.com Company Website https://www.claravine.com/

October 17, 2023 09:00 AM Eastern Daylight Time

GaleForceMedia Introduces AI-Assisted Media Buying & Planning

GaleForce Digital Technologies

Gale Force Digital Technologies has announced the development of a patent-pending AI technology for its media buying and planning platform, Gale Force Media. “We are thrilled to launch this new technology,” said Jen Williams, Vice President of Product Development at Gale Force. “This significant step forward represents our unwavering commitment to delivering cutting-edge solutions that empower our clients to achieve unprecedented success in the ever-evolving landscape of media advertising.” The new AI technology assists advertisers and agencies in determining effective media mixes by providing real-time recommendations based on a multitude of data points. The AI analyzes patterns, trends, and insights in local and national markets using internal and external databases to generate the most ideal options for media placements. Once the AI presents the results, Gale Force Media users have the flexibility to modify or accept the proposed media buy. Furthermore, the new technology will be able to parse much larger datasets than its human counterparts, allowing pattern recognition and planning on a scale previously unattainable. It is also capable of suggesting budget allocations, ad content type, content duration, and target KPIs per media channel. GaleForce's AI is built to continuously learn and improve based on data-driven assessments of its recommendations. About Gale Force Digital Technologies Headquartered in West Palm Beach, Florida, Gale Force Digital Technologies has been providing advanced media planning software, digital marketing tools, and other solutions since 2014. The products offered are GaleForceMedia, a media planning and buying tool; LocalForce, a local search management solution; ClickForce, a paid search advertising platform; SocialForce, a multi-platform management software for managing social profiles and scheduling posts; AdForce, a programmatic digital media buying solution; and ReForce, a proprietary review generation and reputation management platform. GaleForce is continually crafting and refining products to better serve its ever-growing client base. Contact Details Gale Force PR Department +1 866-233-8499 pr@galeforcedigital.com Company Website https://galeforcedigital.com/?utm_source=news_direct&utm_medium=pr&utm_campaign=gail

October 16, 2023 08:15 AM Eastern Daylight Time

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