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ENEOS Oil returns to 100th Pikes Peak Race with Tesla Model 3

ENEOS

The 100th running of the 2022 Pikes Peak International Hill Climb on June 26 will mark the fourth year ENEOS has supported the race efforts of Evasive Motorsports and driver Daijiro Yoshihara. ENEOS is Japan’s largest oil company and supplier of motor oil and transmission fluids to the majority of Asian vehicle manufacturers. Through its relationship with the car makers, it introduced an EV Fluid Series last year, which is designed to optimize the efficiency and performance of electric vehicles. And while it might appear unusual for an oil company established in 1888 to compete in the “Race to the Clouds” with a Tesla, it reflects the transition the company is making as transportation evolves. TESLA MODEL 3 In 2019 and 2020, Evasive Motorsports entered an ENEOS-supported 900-horsepower turbocharged Toyota 86 in the Pikes Peak International Hill Climb (PPIHC), which won the Unlimited Class at the second time of asking. However, the team made a radical shift in 2021, abandoning its proven race winner for a Tesla Model 3 Performance. Mike Chang at Evasive Motorsports in Cerritos, CA could see the market changing and knew it was time to embrace the future. But for a racing team and vehicle preparation specialist like Evasive, the Tesla Model 3 presented a number of challenges. In the past, a modified Toyota 2JZ turbo engine allowed them to compensate for the reduced air pressure on the climb to the 14,115ft finish line at the Pikes Peak hill climb. Unable to modify the electric motors in the Turn 14 Distribution / Yokohama Tire / ENEOS / Evasive Motorsports Tesla Model 3 Pikes Peak race car, the team needed to make other changes to prepare for the 12.42-mile sprint, which climbs 4724 feet. With the “Race to the Clouds” incorporating 156 turns, emphasis was placed on the chassis to maintain speed through the corners. New for 2022 are Yokohama slick racing tires. Fitted to prototype 18” Titan wheels, they have EVS discs on the rear to aid cooling for the Brembo Pista brakes. The suspension utilizes advanced KW coilover dampers that allow significant adjustment in compression, rebound and ride height to ensure the tires remain in contact with the road. Sourcing parts for the car was a challenge as very few people have attempted to race the Model 3, yet Evasive was able to find or fabricate new suspension arms, spherical links and joints as well as a new front sway bar. Full details are in the specifications below. Another important aspect was air management, both in terms of aerodynamic downforce and battery cooling. Among the most notable additions are the wider, carbon fiber Artisan Spirits fenders, which accommodate the slick tires and allow a wider track for stability. The Voltex rear wing on the tailgate is also tough to miss; increasing downforce over the rear wheels and working in harmony with the Evasive carbon fiber front splitter and rear diffuser. To improve cooling, airflow and mass, Evasive created a carbon fiber front bumper and vented hood under its EVS Tuning brand to help ensure the motors and batteries don’t overheat. EVS carbon fiber doors, roof, tailgate and rear window were added to further reduce weight, giving the batteries less to haul up the hill. In addition to the vented hood and large duct in the front bumper, cooling has been addressed with rear inlet ducts, a CSF radiator and oil cooler, a NO2 (nitrogen dioxide) sprayer that’s triggered when a preset temperature is reached. For 2022, an EVS Tuning Dual Chiller has been added to keep everything running at the optimum level. The original Tesla electric motors remain in place and Evasive added a Quaife ATB rear differential to help power distribution when Yoshihara exits the 156 turns. “Our first attempt at Pikes Peak with the Tesla in 2021 ended prematurely with a technical problem we were unable to trigger in testing,” Mike Chang from Evasive Motorsports explained. “It’s very difficult to replicate the conditions and load on the vehicle during testing, especially with a new car that presented us with a steep learning curve. However, we’ve worked continuously to address all the areas we can improve and have got a much better understanding of the Tesla Model 3’s strengths and weaknesses. We’re confident the car will be a genuine contender in this year’s Exhibition Class.” In the absence of a dedicated competition class for electric vehicles at PPIHC, the Tesla and other EVs currently compete together in the Exhibition Class. ENEOS EV TECHNOLOGY For its part, the engineers and chemists at ENEOS see the 2022 PPIHC as an opportunity to prove and promote its new EV Fluid Series. The line of dedicated EV fluids has been developed by the same experts who work alongside the majority of leading car makers in Japan and Asia. Currently, ENEOS personnel are working directly with the vehicle manufacturers to create the latest lubricants, continuously improving vehicle efficiency through reduced friction, lower emissions, improved fuel consumption and greater durability. And as the future of automotive development looks towards electric vehicles, ENEOS tasked its development teams to look at alternative fuel vehicle concepts, particularly in terms of lubrication and cooling. The new ENEOS EV Fluid Series is designed specifically to help the world’s EV manufacturers improve vehicle efficiency. It will also be offered in the future to help improve efficiency during routine maintenance, offering a superior alternative to current lubrication and cooling products. The Turn 14 Distribution / Yokohama Tire / ENEOS / Evasive Motorsports Tesla Model 3 Pikes Peak race car is a partner in the development of the new ENEOS EV Fluid Series. Its performance during testing and at the race itself will be closely monitored. Driven under the harshest conditions, the race car will allow the engineers to measure the improvements in terms of lower friction and improved cooling, leading to greater performance and durability on the arduous PPIHC. “We’re excited to return to Pikes Peak with the Tesla Model 3,” said Keisuke Yokochi Yokochi, Chief Marketing Officer for ENEOS USA. “We’re confident Evasive Motorsports has built an incredible race car and know Dai is among the top drivers in the world. Lubricated and cooled by our advanced EV Fluid Series, we’re sure the team has its best chance of winning its class and setting a new record for electric vehicles this year!” DAI YOSHIHARA Having a well prepared, competitive car with the best lubricants and cooling fluids is essential for success, but perhaps the most important element in the ENEOS assault on the 2022 PPIHC is the driver. And for the fourth year in succession, the man behind the wheel is Daijiro Yoshihara; one of the most skilled and adaptable pilots in the world. Although he retired from the Formula DRIFT PRO Championship last year, the 2011 FD Champion was universally recognized as one of the most talented drivers in the series. He’s also a 2020 PPIHC class winner, Time Attack Champion, accomplished GT racer, driver instructor and much more. After Dai has succeeded in every discipline he’s encountered, the Japanese driver will be venturing onto dirt to discover whether he can adapt to truck racing over the next 12 months. And ENEOS will be on his race suit and at his side as we continue to support him for a sixth year of competition. The relationship between ENEOS and Dai goes back a long way. In fact, the Japanese teenager worked at an ENEOS gas station as he started to explore his automotive passion. So, it was only natural we’d come together to continue the journey. The partnership between ENEOS and Dai will look very different in 2022. Rather than focusing on Formula DRIFT, the year’s activities are headlined by the “Race to the Clouds” at the wheel of the Turn 14 Distribution / Yokohama Tire / ENEOS / Evasive Motorsports Tesla Model 3 Pikes Peak. But that’s just the start. ENEOS will also support Dai and Turn 14 Distribution in its Drift Ride Along program, which will allow fans to sit beside Dai as he demonstrates the savage art of drift in his 1000hp Subaru BRZ, which has been refreshed and rebuilt after its punishing competition career. Dai and the BRZ will be appearing at a number of major events throughout the year, and fans who follow ENEOS social media can enter to win a “Ride with Dai.” Additionally, Dai will be making personal appearances in the ENEOS booth at various enthusiast events around the country. The program has already begun and fans should follow ENEOS social media for updates. If you can’t attend in person, don’t worry because Dai is working on a number of exclusive ENEOS videos, which will show fans behind the scenes and keep up with his latest activities. If that’s not enough, ENEOS and Dai are also working together on a SEMA project car, which will be a big departure from some of the incredible machines he’s built to date. “I’m extremely grateful to have the continued support of ENEOS,” Dai told us. “Having worked from the company in Japan, they definitely feel like family at this point. And I’m especially grateful that they wanted to embark on this adventure as I explore new horizons beyond Formula DRIFT. It’s definitely going to be an exciting year and I can’t wait to share it with everybody!” TECHNICAL SPECIFICATIONS Turn 14 Distribution / Yokohama Tire / ENEOS / Evasive Motorsports Tesla Model 3 Pikes Peak Motor / Battery Cooling: CSF Radiators radiator / oil cooler, NO2 (nitrogen dioxide) sprayer, custom hood vent and rear inlet ducts, EVS Tuning Dual Chiller Suspension / Chassis: KW Competition 3 Way coilover suspension, SPL Suspension spherical links, Evasive Motorsports spherical joints and custom front sway bar, MPP front upper A-arms and rear lower arms, Quaife ATB rear differential in modified frame, air jack lift system Wheels / Tires / Brakes: Prototype 18x11” Titan 7 T-P5 forged wheels with Evasive Motorsports rear aero covers, 280/680-18 Yokohama slicks, Brembo Pista racing front brake kit, custom Brembo GTS rear brakes, CSG brake pads, Evasive Motorsports electronic E-brake system Exterior: Artisan Spirits widebody fenders plus carbon fiber aero kit, Evasive Motorsports custom honeycomb carbon splitter and rear diffuser, EVS Tuning front bumper, carbon fiber vented hood and headlight covers, Voltex dry carbon Type 13 1800mm GT rear wing, Evasive Motorsports carbon fiber doors, roof, rear windshield, trunk lid and front air duct, Lexan windows Interior / Safety: Evasive Motorsports FIA-spec rollcage, Evasive Motorsports carbon fiber dashboard, Motec C127 Datalogger/dash display, Sparco carbon/Kevlar QRT-K racing bucket seat, six-point harnesses and steering wheel EDITOR’S NOTE Additional images of the Turn 14 Distribution / Yokohama Tire / ENEOS / Evasive Motorsports Tesla Model 3 Pikes Peak for editorial use are available here: dropbox.com/sh/o8oulhpjwu4q1mn/AADoqpaWNM0xk0ff0hGH6Dgfa?dl=0 You can view or share the Dai Yoshihara: Generations video here: youtu.be/NCJSdk36Bgc ABOUT EVASIVE MOTORSPORTS Established in 2002 and based in Southern California, Evasive Motorsports has been dedicated to the best quality performance parts at very competitive prices. With years of experience in the aftermarket automotive industry, our staff is knowledgeable about the products we sell. We also aim to provide the best customer service possible. Evasive focuses on vehicle balance, not solely on horsepower, as reflected by the wide variety of brands and specific areas of functionality offered on the website. Evasive Motorsports also offers race preparation, wheel alignment, corner balancing, suspension installation and tuning, and general maintenance. The company has track-tested an extensive range of parts, so don’t hesitate to call if you’re looking for recommendations. For more information visit evasivemotorsports.com ABOUT ENEOS Established in 1888 and headquartered in Tokyo, ENEOS is Japan’s largest oil company, with manufacturing and sales facilities throughout the world. With a unique position in its home market, ENEOS has worked with Asia’s automakers and leading race teams for decades, creating advanced lubricants with their vehicle engineers to provide optimum fuel economy with maximum power and long-term protection. ENEOS also recently announced a new line of products for future electric vehicle applications, helping to ensure the newest EV technology is operating as efficiently as possible. For more information, please visit eneos.us Contact Details Satomi Yamashita media@eneos.us Greg Emmerson greg@theidagency.com Company Website https://www.eneos.us

June 21, 2022 06:15 AM Pacific Daylight Time

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The Connected Devices Making a Splash this Summer

News Media Group, Inc.

Contact Details News Media Group, Inc. Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

June 21, 2022 08:00 AM Eastern Daylight Time

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VAPORESSO - The Vaper Expo UK New Vaping Models Launched

VAPORESSO

VAPORESSO launches TWO NEW products. VAPORESSO is putting innovation, reliability and style into the vape market with the launch of LUXE X and GEN PT60 | 80 S. Both kits, the LUXE X and GEN PT60 | 80 S feature the VAPORESSO innovative new heating technology COREX, which offers a more accurate flavour reproduction. It is the future of vaping with the patented Morph-Mesh Structure for more even heating and a stronger flavour boost to provide the most flavourful vapor. The cumulus cotton, formed by a complex microfibre structure, is designed to be fluffier for a higher liquid delivery, ensuring a more consistent and longer vape experience. The COREX technology adds to the VAPORESSO existing technology including the AXON Chip which is a smart and powerful vape chip to deliver more, know more and do more and the SSS Leak-resistant technology which means anti-leak and anti-mess. John Dunne, director general of the UK Vaping Industry Association, said: "The UK Government has set a goal for the country to be smoke free by 2030, with vaping playing a major role in this ambition. We support all our members, including Vaporesso, who are developing vape products that meet UK regulations and pose considerably less risk than smoking, helping the millions of smokers in the UK to quit their habits." LUXE X – Seeing the Future See the future with the chic and stylish design of the LUXE-X. With vapers at the heart of the design, the LUXE X features top technology to give more clouds and better flavour while looking great. GEN PT60 | 80 S – Beat the Tank The VAPORESSO GEN PT60 | 80 S, it is the first vape kit on the market to have an integrated top airflow and top filling system. It features leak free technology Double Top, Triple S, Quarter leak resistance, an industry first of its kind. The X-tank means one tank fits all kits offering full compatibility. Beat the Tank with the VAPORESSO GEN PT60 | 80 S, it features all this technology and style and is yet more cost effective than leading competitors. For Further information on VAPORESSO Contact: Grace Dewhurst - Phone – 07850 448 408 Email - grace@linkup-china.com Nia Thomas – Phone – 07723 019 767 Email - nia@linkup-china.com Background information of VAPORESSO VAPORESSO was created in 2015 and is dedicated to establishing a smoke-free world while raising the quality of life for our users. Based on our continuous innovation, strict quality control, and substantial commitment, VAPORESSO creates products that can fit all levels and styles of vapers. VAPORESSO strives to be able to help as many people as possible. The chairman and CEO Simon Lai was a smoker for 11 years, before turned to vaping. “When we started VAPORESSO, we had a big dream to make switching to vaping as easy as possible for everyone.” - CEO Simon Lai. SMOORE is the parent company of VAPORESSO, which is the largest global vaping device provider. SMOORE is the first to be publicly listed in the industry, with a valuation of over 25 billion USD, which set a significant milestone in history. Find more information in https://www.vaporesso.com/about-us Contact Details VAPORESSO Grace Dewhurst +44 7850 448408 grace@linkup-china.com Company Website https://www.vaporesso.com/about-us

June 21, 2022 07:57 AM Eastern Daylight Time

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Spokane Natives Christy and Scott Johnson Buy 32-Year Business Plese Printing and Marketing, Rebrand as Minuteman Press – Spokane

Minuteman Press International Inc

Plese Printing & Marketing, which has been in business for 32 years and is independently owned by Kim Plese, has been sold to Spokane natives Christy and Scott Johnson. Christy and Scott have rebranded the business as Minuteman Press – Spokane and are operating out of the same location at 4201 E. Trent Ave. On the sale of her business, Kim Plese says, “I had no intention of selling my business as we were growing rapidly after the pandemic. Suddenly, my longtime production manager of 12 years had passed away and I was devastated. He was only 36 years-old at the time of his passing. When Minuteman Press Regional Vice President Chris Jutt contacted me, it happened to be two months later and I decided it was time to think about selling. I took his call seriously and we moved forward from there.” She continues, “My business was my ‘baby’ and it’s an emotional process to sell. Minuteman Press and Chris Jutt’s patience and understanding were enormous in guiding me during this time.” “Minuteman Press had qualified buyers (and Spokane natives) Christy and Scott Johnson ready to purchase a company like mine. I was able to transition out of the business with ease and there was little I had to do in regard to training. I am so grateful to Chris Jutt and Minuteman Press for making this happen for me. I am now able to transition to the next chapter of my career.” -Kim Plese, former owner, Plese Printing & Marketing (now Minuteman Press – Spokane) Spokane Natives Return Home to Realize Their Dream For Christy and Scott Johnson, buying a business in Spokane enables them to return to their hometown and be near family and friends. Christy says, “ We enjoy getting to know our customers many of whom are also small business owners. It’s wonderful to have the opportunity to support our customers and the many causes and entities that they represent. Scott is originally from Spokane and I grew up in Cusick. Buying this business has allowed us to move back to Spokane, which has been fantastic.” They chose to buy Plese Printing & Marketing and join the Minuteman Press franchise network so that they could hit the ground running with established business while also being fully supported and trained in the industry. Scott says, “We loved meeting with Kim Plese and learning how she built her business over the past 32 years. Minuteman Press has a program that connected us with Kim and helped us transition into ownership of the business. It’s a dream come true to buy this business and also receive training and support along the way.” Before buying the business, Scott worked as a Mechanical Engineer and Christy worked as an Accountant. Scott says, “I spent 24 years as a mechanical engineer working in semiconductor quality and reliability and building technical teams around the globe. Christy is an accountant and started in corporate America. Over the last decade, she has been working for small businesses filling many roles in Finance, HR, and Operations Management. She has broad experience working in and with small businesses.” He continues, "Several of my family members have owned successful businesses in Spokane so it seemed natural to take this step." “We are so excited to serve our customers in Spokane and the surrounding areas with the products and services they need to market, grow and operate their businesses. Our services include: Every Door Direct Mail, Variable Mail Service, Banners, Yard Signs, Business Cards, Product Labels, Rack Cards, Tri-Fold Brochures, Personalized Letterhead, Envelopes, 2 part & 3 part customized carbonless forms, Custom made to order spiral bound books, Self-Covering Booklets, and Promotional Products. We also offer solutions for branding your physical office space, such as customized wall wraps, window graphics, and Indoor and Outdoor Signage. We intend to add vehicle wraps in the future. The business we purchased already has the equipment, employees, and capability to do this work. Bring us your wish list and together we will make it happen!” -Scott Johnson, co-owner, Minuteman Press – Spokane When asked what he loves most about owning a business vs. having a job, Scott answers, “We love that we set our own schedule and that the time and the hard work we put in is for our own benefit. We have our own vision how we want to run our business as well as the internal workplace culture we like, and owning our own business allows us to make it what we want.” Reflections on the Purchase and Sale of the Business With the sale of Plese Printing & Marketing complete, Scott Johnson and Kim Plese reflect on their experiences as buyers and sellers, respectively. Scott Johnson says, “We had tried to purchase other small businesses in the past, but it’s daunting to evaluate and try to find a good fit. With Minuteman Press, there was someone available to help with the process, give advice, and answer questions. I would suggest doing a lot of research to find a good fit with your goals and expectations. The education process took many years for Christy and I and to find a good fit, and we found it with Minuteman Press – Spokane.” Kim Plese concludes: “ As the Owner/President of Plese Printing and Marketing in Spokane, Washington for over 32 years, I can say without hesitation that my experience with Minuteman Press and Chris Jutt, Regional Vice President PNW, has been amazing to say the least. I would highly recommend Minuteman Press to anyone who might be considering selling their independent printing business. The family-owned Minuteman Press business enterprise has 45 years of success in the printing industry. I was able to sell my business for a fair market price knowing that all my years of hard work was going into good hands. My entire staff stayed on after the sale and my customers are satisfied knowing that they have the great service and quality products they've known for years. I was able to transition out of the business with ease and now I am able to pursue a career in politics and run for an important seat as a County Commissioner for Spokane! I am so grateful to Chris Jutt for making this happen for me. It's been a complete pleasure from beginning to end.” Minuteman Press – Spokane (formerly Plese Printing & Marketing) is located at 4201 E. Trent Ave., Spokane, WA 99202. For more information, call Christy and Scott Johnson at 509-534-2355 or visit their website: https://minuteman.com/us/locations/wa/spokane/ Learn more about #1 rated Minuteman Press franchise opportunities at https://minutemanpressfranchise.com. To find out how to sell your printing business through Minuteman Press International, visit https://bit.ly/minutemanpressconversions Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

June 20, 2022 10:00 AM Eastern Daylight Time

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trooVRS Launches as the First Editorial Platform Built for the Metaverse at Cannes Lions 2022

Troo Media

Troo Media, the creators of media platforms for the metaverse, today launched trooVRS, the first fully virtual and immersive editorial platform designed for the metaverse dedicated to reimagining men’s editorial, at Cannes Lions. Through immersive, VR-powered environments, trooVRS will deliver high quality editorial content and experiences in written, video, and audio-based formats that will empower male audiences across generations, race, nationalities, sexual orientation, and more with the tools and practical knowledge to positively impact their well-being. The trooVRS platform is built around the concept of “solutions journalism”, which is focused on curating content designed to provide practical knowledge and offer solutions, and elevate the quality of life of readers. On the platform, this content will target the interests and needs of men from all backgrounds by focusing on core subject matter like relationships, work, physical and mental health. The launch of trooVRS coincides with Men’s Health Month to reinforce the company’s commitment to serve as a constant voice of awareness for men’s health and encourage positive living choices. trooVRS will recruit writers and content creators from across the globe that represent a diverse set of ethnicities, nationalities, and perspectives in order to deliver a comprehensive experience for men of all backgrounds. This immersive editorial content is delivered through high-quality pixel streaming 3D “virtual worlds” which offer readers a safe space to discuss topics and build communities. The first virtual world, a remote, Scandinavian-inspired home built directly into a mountainside, is accessible today for brands and agencies to begin ideating customized experiences and activations on the platform. In addition to its core editorial offerings, trooVRS will also deliver curated NFT offerings across its environments with male audiences that support the editorial’s initiative of fostering self-care and community. trooVRS was conceptualized by Adrian Whant, a digital media and advertising veteran who has held leadership positions at companies like NBCUniversal, Univision, ABS-CBN, and digital startups, and Lisa Cavalli, the creator of influential digital Latina-focused publications HipLatina and BELatina. The two saw an opportunity to revitalize the stagnant men’s editorial space by capitalizing on the rapid expansion of metaverse-based solutions and the need for more modern and nuanced content that breaks down the dated stereotypes of masculinity. “While new media companies are emerging to connect with an increasingly diverse spectrum of audiences, we have seen very little in terms of platforms that reflect the modern values and ideals of men, which now cover a vast range of identities, interests and aspirations. The metaverse presents us with an opportunity to deliver content in a more immersive, intimate and effective environment, and its inherent decentralization will allow for the amplification of and participation from audiences that have been historically shut out in traditional media formats. With this in mind, we’re excited to introduce trooVRS as the new way for men to validate their own experiences and focus on self-improvement,” says Adrian Whant, Founder and CEO of Troo Media. The trooVRS platform also offers brands the opportunity to deliver highly curated and branded metaverse experiences to connect more deeply with male audiences. The virtual worlds are purpose-built with several environments where brands can hold activations such as presentations, tutorials and demos in relevant environments such as stages, kitchens, gyms, showrooms and more. They will also be able to offer exclusive real and virtual goods and services, including NFTs powered by blockchain technology. trooVRS is already in advanced discussions with leading brands to conceptualize initial activations on the platform. “It has been my long held belief, through direct experience, that culturally hyper-relevant content is the future of publishing success, for both media companies and brands. With trooVRS, our goal is to take the concept of solutions-driven journalism and disseminate it through new and exciting ways to create more enriching and fulfilling experiences and pave the way forward in the metaverse-driven era,” says Lisa Cavalli, Chief Operating Officer and Co-Founder of Troo Media. The virtual worlds on the trooVRS platform are designed by SPINE, an award-winning interactive media and 3D visualization studio. In collaboration with the trooVRS team, SPINE focused on constructing highly detailed, photo-realistic environments that set the platform apart from the standard gamified experiences with most current metaverse solutions. “I’m very excited to be working with Troo Media to bring their vision to life and to be building something that is both meaningful and forward-thinking. trooVRS is headed in the direction of where I see digital media evolving towards and I’m looking forward to pushing the platform to its highest potential,” says Kevin Smith, Founder and CEO of SPINE. trooVRS launches at Cannes with one virtual world already live and with an additional 5 nearing completion. The company is focused on building out its editorial roster, activating brands on the platform and continuing to build out the technology infrastructure. Troo Media will also be focused on building strategic partnerships in the coming months to bolster the growth and development of the platform. To learn more about trooVRS, please visit: https://troovrs.io/. About Troo Media Founded in 2022, TrooMedia is a purpose-built platform that serves as the foundation for trooVRS, an immersive media platform for users to engage with non-stereotypical men's lifestyle content across virtual editorial environments, shared experiences and worlds. TrooMedia was born out of the desire to create solution-driven storytelling that provides practical knowledge to readers, elevates the voices of global creators, and, most importantly, builds content that positively impacts people's lives. TrooMedia, with its partner SPINE 3D, builds virtual worlds in the metaverse designed to deliver cutting edge immersive and collaborative possibilities that deliver highly curated experiences between brands and consumers. The company is led by media, technology, and publishing leaders and is a proud minority, LGBTQ+, and women-owned digital media company. Contact Details North 6th Agency for Troo Media Kevin Pryor +1 212-334-9753 kpryor@n6a.com Company Website https://troovrs.io/

June 20, 2022 09:02 AM Eastern Daylight Time

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Tips for the Perfect Summer Grilling with Lodge’s Sportsman’s Pro Cast Iron Gril

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/238pxthgyoc Calling all grill masters! Summer is here and as the weather heats up and days get longer, many of us are heading outside, uncovering the grill, and starting to prep for our next backyard grill-out. Few things say summertime like a grilling party, but before we send out the invites, there are a couple things aspiring grill masters should be doing to set themselves up for success. One tip? Making sure your grill is up to the task. Lodge’s Sportsman’s Pro Cast Iron Grill is a rugged, hibachi-style grill that can take your cooking to the next level, whether grilling in the backyard, on the road, or at a tailgate party. From smoking your favorite meat to charring up seasonal veggies on the grill, the Sportsman’s Pro Grill can be used to create a variety of flavors with a pre-seasoned grate for an easy-release finish that improves with use. For more than 125 years,Lodge has manufactured heirloom-quality cast iron cookware at its foundries in South Pittsburg, TN. Whether grilling up vegetables or making juicy smash burgers, Lodge’s long-lasting products are an indispensable part of daily life. Key Features & Benefits of the Lodge’s Sportsman’s Pro Cast Iron Grill · Easy Assembly & Clean-Up: The Sportsman’s Pro has a removable grill grate that makes adding coals quick and easy. It’s inclusive of a slide-out ash drawer that allows you to easily control heat and airflow and remove ashes after cooking, cutting down on clean-up time. · Durability: There are few things in life that compare to cooking over an open fire or grilling that perfect sear. Lodge's Sportsman Pro Grill is made with expert quality and superior strength that lasts season over season, allowing you to create flavorful and memorable moments for years to come · Versatility: From smoking your favorite meat to charring up seasonal veggies on the grill, the Sportsman’s Pro Grill can be used to create a variety of flavors with a pre-seasoned grate for an easy-release finish that improves with use. · Seamless Maneuvering: Equipped with a set of steel Hook & Carry Handles, maneuvering the Sportsman Pro Cast Iron Grill remains secure and safe. · Expert Craftsmanship: All Lodge cast iron products have been proudly made in South Pittsburg, Tennessee since 1896, giving you 125 years of cast iron expertise at your fingertips. For more information, visit LODGECASTIRON.COM Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 17, 2022 04:00 PM Eastern Daylight Time

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Modern Weight Loss: What is Personalized Weight Care and Why You Should Try It

YourUpdateTV

According to the CDC, overweight and obesity are risk factors for many serious diseases and health conditions, including heart disease, stroke, type 2 diabetes, and some cancers, all of which are among the leading causes of preventable death. Recently Dr. Rekha Kumar from Found conducted a satellite media tour to talk about personalized weight loss and its benefits. A video accompanying this announcement is available at: https://youtu.be/ZEx5tcYjrlQ It is time we push back against harmful and outdated weight loss culture and start thinking about our overall health and weight care. A poll of 2,000 adults conducted by weight care platform, Found, revealed that 91% have tried at least one strategy for weight loss, with half revealing that they’ve tried 11 different methods of weight loss. According to that same poll: ● 25% of people even confessed to doing up to 16 diets in their lifetime! ● But only 15% described their weight loss experience as “rewarding” ● Respondents felt that losing weight required more sacrifice than having kids ( 33% )! ● 9 in 10 Americans have tried at least one weight loss strategy ● 33% wished they had access to prescription weight loss medications ● Almost four in five (79%) want to be healthier, not skinnier. Found is an evidence-based weight care solution that combines the best of modern medicine with personalized coaching and community. Centered around clinical care and lasting behavior change, Found provides its members with a comprehensive weight loss program that delivers long term, sustainable results. Found designs personalized treatments around every factor that makes people unique — from biology, medical history, mental health, existent lifestyle, goals, and more. Found’s members are supported by the best of consumer technology, and a team that includes doctors to prescribe safe medication, and coaches to guide them on nutrition, movement, sleep, and emotional health. They call this weight care. When diet and exercise don’t lead to effective weight loss, sometimes it’s our biology that’s holding us back. Much of how your body loses, gains, and maintains weight is predetermined by your biology. This means no amount of working out, eating healthy, or sheer willpower can sustain weight loss if your biology’s not set up for it. Medication can, which is why Found offers more medication options than any other program. Online weight loss means Found took the doctor's office out of the equation. The telehealth platform provides one-on-one medical, nutritional, and movement guidance from their experts, through an app that can be accessed anywhere and at any time. Found’s proprietary weight care platform is available via the App Store, Google Play, as well as on joinfound.com Rekha Kumar bio: Dr. Rekha Kumar is recognized as an international leader in the field of Obesity Medicine. She is Chief Medical Officer at weight care platform Found, as well as a practicing endocrinologist at an academic medical center in New York City. She also served as the former medical director of the American Board of Obesity Medicine. Dr. Kumar has lectured internationally on the topic of the medical assessment and treatment of obesity. She has published several papers and textbook chapters in her field and serves as an Associate Editor of the journal Obesity. She is frequently quoted in the media on topics ranging from the diabetes epidemic in the United States to discussing fad diets, exercise trends, and the complications of Covid-19 in patients with obesity. Dr. Kumar’s areas of expertise include the clinical assessment of patients obesity and metabolic syndrome, the effect of obesity on reproductive health and fertility, as well as thyroid disease. Dr. Kumar completed her undergraduate studies at Duke University then received her master’s degree in Physiology from Georgetown University. She continued on to receive her M.D. from New York Medical College and completed her residency training in Internal Medicine at the New York Presbyterian Hospital/Weill-Cornell Medical College. Dr. Kumar obtained her clinical fellowship in the combined Diabetes, Endocrinology, and Metabolism program at the Weill-Cornell Medical College/New York Presbyterian Hospital and the Memorial Sloan Kettering Cancer Center. Dr. Kumar has traveled abroad to India, China, and Tanzania to understand the scope of metabolic disease globally. She serves on the board of advisors of the Duke Global Health Institute. Dr. Kumar is Board Certified in Internal Medicine, Endocrinology, Diabetes, & Metabolism, and Obesity Medicine. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 17, 2022 10:00 AM Eastern Daylight Time

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Summer Dating Tips from an Expert

YourUpdateTV

According to a recent survey conducted by Bumble, more than one-third of respondents in the U.S. say they are more open to exploring a relationship with someone who lives in another city. Recently, Sex & Relationships Expert at Bumble, Shan Boodram, participated in a nationwide satellite media tour to discuss her top tips for finding a date this summer and advice on optimizing your dating profile. A video accompanying this announcement is available here: https://youtu.be/T7jBcsH4Mbs Travel is expected to be at an all-time high with vacations and weddings in full swing, which means the perfect opportunity for a summer romance in a new city or country. Dating apps like Bumble, the women-first dating and social networking app, can help you find new people you may be interested in – or at the very least, help you meet some new friends. “We’re excited to see all of the connections that will be made this summer, both abroad and at home, especially as we’re seeing a natural progression and eagerness for folks to meet in person again,” said Shan Boodram, Bumble’s Sex and Relationships Expert. “Though dating while traveling can just be a fun summer fling, we also found in a recent survey that more than one-third of respondents in the U.S. say they are more open to exploring a relationship with someone who lives in another city, so we encourage you to get out there, no matter where you may be!” Here are tips on dating while traveling, just in time for a summer of fun – and maybe even love. Plan ahead and save time: If you want to make the most out of your dating experience, lean into dating app features that may help you get a sneak preview of who you can connect with - before your trip. For example, Bumble offers a Travel Mode, which allows you to change your location to a new city so you can look for local connections before your arrival. Be open-minded: Just like you might be more open to trying a new food or activity when on vacation, apply that same attitude to meeting new people while abroad. If you meet someone who isn’t necessarily your type, don’t immediately dismiss them. Try to have an exploratory mindset and be willing to meet someone different. Update your bio: Every time you travel to a new city or country, updating your dating app bio can be a helpful way to attract the people and experiences you’re seeking. This can include the languages you speak, how long you’ll be in town, and even asking a question about the best local spot in the city. Ending on a question or an itinerary point on your travel list makes for easy conversation starters. Remember that you can change your radius to see people who are between 1-50 miles from you, too! Hop on a video call before meeting: Many online dating platforms provide secure and safe ways for people to connect. In turn, singles everywhere are getting creative, figuring out how to learn more about each other before meeting. On Bumble, you can make voice and video calls directly in the app, so you can speak to your date without sharing any personal information, like a phone number or email address. This can also help check if your new match is someone you want to spend time with on your vacation. Schedule a date as soon as possible: The time it takes to slowly build a connection is a luxury you don’t always have when traveling. Once you connect with someone you’re interested in and feel comfortable and confident with meeting them in person, don’t be shy about suggesting the first date or respectfully following up on a conversation. Also, don't be afraid to invite this person into your existing plans! People love to delight in their own city and you'd also be surprised at how many people haven't been tourists in their own town. Take charge when choosing the location: Being in charge of choosing your date location is a simple but effective way to feel safe when dating abroad. Ensure that your first date spot is somewhere in an open and public space, and suggest a daytime date for a first meeting, or if you're traveling with friends, invite them to join the group and bring friends too! Before going out and meeting someone new, let a trusted contact know where you're going, such as your rental home host, the hotel concierge, or a friend, and set time to text or check in with them every so often. If you’re on the date and feel like it’s not for you, pre-plan a natural exit strategy for yourself because if you feel uneasy at any point, it’s important that you trust your gut and put yourself first. Always feel like you can enlist the help of a bartender or server if needed and ensure that you’re familiar with local emergency contact numbers, too. For more data-driven tips, expert advice, and resources to help guide your dating journey this summer, visit bumble.com/the-buzz. The app is free and available worldwide within the App Store and Google Play. About Shan Boodram, Bumble's Sex & Relationships Expert: Shan Boodram is a certified sex educator and intimacy expert. Boodram is host of the top podcast, "Lovers and Friends," the best-selling author of “The Game of Desire,” resident expert on Netflix's “Too Hot to Handle,” and currently stars in Peacock’s new show “Ex-Rated with Andy Cohen". She is an ambassador for AIDS Healthcare Foundation and WomensHealth.gov, and a member of the American Sexual Health Association. About Bumble: Bumble, the women-first dating and social networking app, was founded by CEO Whitney Wolfe Herd in 2014. Bumble connects people across dating (Bumble Date), friendship (Bumble BFF) and professional networking (Bumble Bizz). No matter the type of relationship, women make the first move on Bumble. Bumble is built on the importance of equitable relationships and how crucial they are to a healthy, happy life. They've built their platform around kindness, respect, and equality – and their community plays an important part in that. Bumble holds its users accountable for their actions and has zero tolerance for hate, aggression, or bullying. Bumble is free and available worldwide in the App Store and Google Play. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 17, 2022 09:00 AM Eastern Daylight Time

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COLOR FACTORY CHICAGO IMMERSES GUESTS IN A SPECTRUM OF COLOR

Color Factory

The highly-anticipated, third permanent museum from Color Factory officially opened today in Chicago. The beloved destination immerses Chicagoans in art and color with experiences that engage all the senses, including 15 new installations and exciting artist partnerships across over 25,000 square feet. Color Factory wants its visitors to experience artful wonder and to bring the joy and inhibition that they experience at the museum back into their everyday lives. With successful locations in New York and Houston, the Chicago museum invites guests to embrace play and discovery and to engage their senses in unexpected ways. Above all, Color Factory seeks to make the joy of art and color accessible to more people. "We love Chicago and are thrilled to be opening our biggest museum to date in the heart of the city. We’re excited to share and celebrate the diversity, culture, and traditions of Chicago through these dynamic installations created in partnership with amazing artists. We can’t wait for guests to see, taste, touch, hear, and smell color in a whole new way!” said Tina Malhotra, CEO of Color Factory. Partnering with both local and internationally-known artists and creatives, the new Color Factory was designed specifically for Chicago and takes guests on a unique, dynamic, and colorful journey. Local artists Edra Soto and Akilah Townsend worked with Color Factory to develop an interactive Chicago color palette; international artist Camille Walala has created an expansive maze inspired by the city’s architecture, while Yuri Suzuki ’s experience plays with the connection between what we see and what we hear. Additionally, Color Factory is partnering with local institutions like the Museum of Contemporary Art and Willis Tower, nonprofits like SocialWorks and 826CHI, as well as small businesses like Kurimu and Bon Femme both on-site at Color Factory and across the city. As the largest exhibition space in the company’s history bringing together an impressive roster of artists and custom installations, Color Factory Chicago is expected to be one of the city’s top destinations in 2022 - one that should not be missed. Color Factory Chicago will be open Tuesday - Sunday from 9am-8pm. Tickets are available for purchase for $38 for General Admission, and $28 for Children (3-12). To purchase visit: https://colorfactory.co/chicago/. Additional information on Color Factory can be found online at: https://colorfactory.co. ABOUT COLOR FACTORY Color Factory is an interactive art museum that invites visitors to experience the joy of color through multi-sensory installations, immersive rooms, and carefully curated moments. In each of our locations, Color Factory collaborates with artists, art institutions, nonprofits, and brand partners to bring more art and color to the world. At the core of Color Factory's mission and work are our partner artists. These creatives, designers, and makers tell their unique stories through site-specific exhibits created just for Color Factory. Our experiences are thoughtfully designed to awaken natural curiosity and encourage uninhibited play. Every hue is hand-selected and paired with a sensory experience to unleash the full power and impact of color. Inspired by the cities that we call home, we create custom palettes for each of our locations and work to identify local charities and businesses to support and give back to the community. Since our 2017 launch with a temporary space in San Francisco, Color Factory has grown into a series of permanent locations in New York and Houston, with a new flagship location in Chicago this year. To learn more, visit www.colorfactory.co. ABOUT WILLIS TOWER Located in the heart of downtown Chicago, Willis Tower is an iconic urban destination and state-of-the art, human-centered workplace. Standing 1,450 feet and 110 stories tall, Willis Tower is one of the world's tallest buildings, offering the region's most breathtaking views of Chicago and Lake Michigan. The 103rd-floor Skydeck attracts more than 1.7 million visitors annually. The Tower recently underwent a $500 million restorative street-to-sky transformation that included the addition of Catalog, a 300,000 square-feet curated dining, entertainment and community experience, as well as a 30,000 square-foot outdoor terrace and 150,000 square feet of tenant amenity spaces. Willis Tower is the largest building in the country to have achieved LEED Platinum certification from the U.S. Green Building Council. For more information, visit WillisTower.com or connect on Facebook or Instagram. Contact Details Jalila Singerff | Senior Account Manager I jalila@jiveprdigital.com | 613.614.6777 +1 613-614-6777 jalila@jiveprdigital.com Company Website http://colorfactory.co/

June 17, 2022 08:00 AM Eastern Daylight Time

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COLOR FACTORY CHICAGO IMMERSES GUESTS IN A SPECTRUM OF COLOR