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Travel Technology Association Selects Laura Chadwick as New Leader

Travel Tech

The Travel Technology Association (Travel Tech), the voice of the travel technology industry, announced today that following a comprehensive executive search, it has appointed Laura Chadwick as its new President and Chief Executive Officer. Chadwick’s record of association leadership and public policy advocacy make her an ideal choice for the association to advance its mission of promoting marketplace competition, transparency, and advocacy for policies that deliver consumer value. Chadwick previously served as a Vice President, Industry Relations at the XRAssociation (XRA), where she launched the new organization’s membership, marketing, and development efforts. Under her leadership, XRA grew from five members to more than 40 in the span of two and a half years. Previously Chadwick led corporate member engagement and technology policy lobbying at the National Restaurant Association. She is also a veteran of the Consumer Technology Association and the Capitol Hill offices of U.S. Representatives Adam Schiff (CA-28) and Mike Thompson (CA-05). “We are delighted Laura is leading Travel Tech. Her leadership skills, combined with her technology and policy background, make her the perfect choice,” stated Emmett O’Keefe, Chairman of the Travel Tech Board of Directors. “She will be a great advocate for the industry as we continue to provide value to the travel consumer.” Chadwick will focus on solidifying the Travel Technology Association’s value to the industry, highlighting its advocacy work, and expanding its membership. “I am honored to join the Travel Technology Association as its new leader and work with some of the most innovative companies in the travel industry,” Chadwick said. “Throughout my career, I have led efforts to highlight the power of technology to benefit consumers and transform businesses. As more and more Americans make plans to travel, we have a great opportunity to highlight Travel Tech’s core principles of consumer choice, competition, and transparency and its value as an organization supporting the industry.” “Laura’s leadership is a welcome addition to the team,” stated Kelly Kolb, Travel Tech’s Board Vice Chair. “Her plans to expand the reach of the association, enhance our advocacy efforts, and showcase the benefits technology brings to travelers and the economy, will be noticed quickly throughout the industry and especially in Washington, DC.” Chadwick takes on the role of President and CEO following the transition of Interim President Stewart Alvarez. Alvarez will continue to support Travel Tech in an advisory role. “I look forward to working with Laura as she leads Travel Tech in these important times,” stated Alvarez. “Proposals from the Department of Transportation regarding ticket refunds and ancillary services, ongoing discussions in state capitals and city halls, along with the continued advocacy of a transparent marketplace, make her leadership in this space essential.” ### About Travel Tech The Travel Technology Association (Travel Tech) is the voice of the travel technology industry, advocating for public policy that promotes transparency and competition in the marketplace to encourage innovation and preserve consumer choice. Travel Tech represents the leading innovators in travel technology, including global distribution systems, online travel agencies and metasearch companies, travel management companies, and short-term rental platforms. To schedule an interview with a Travel Tech spokesperson, contact Dan Rene of kglobal at 202-329-8357 or daniel.rene@kglobal.com. Contact Details Dan Rene +1 202-329-8357 daniel.rene@kglobal.com Company Website https://www.traveltech.org.

October 19, 2022 09:45 AM Eastern Daylight Time

CSG Supercharges Customer Experience with Launch of Industry-Specific Customer Engagement Solution, CSG Xponent Ignite

CSG

CSG® (NASDAQ: CSGS) empowers companies to build unforgettable experiences that make it easier for consumers and businesses to connect with, use, and pay for the products and services they value most. To propel proactive customer experience (CX), CSG today launched CSG Xponent™ Ignite, a customer engagement solution built from industry-specific expertise that enables businesses to quickly deploy, engage and deliver quantifiable experiences aligned with their goals. “Companies are frustrated with spending millions of dollars on generic CX tools that don’t produce the outcomes they were sold on. Generating ROI on CX initiatives is what businesses need and what we offer with CSG Xponent Ignite,” said Eric Carrasquilla, president, customer engagement, CSG. “CSG’s expertise is driving differentiated digital experiences for consumers and patients. Xponent Ignite raises the customer experience bar by delivering industry-tailored, pre-built customer journeys with pre-configured integrations that personalize and automate the most important customer touchpoints to drive immediate value to the consumer and achieve faster ROI.” "Even with the growing number of deployments, few companies, if any, have mastered the art of delivering a great customer experience. Organizations need easy access today and to be able to connect the dots between programs to realize business results,” said Mila D’Antonio, principal analyst, Omdia. “CSG Xponent Ignite takes the guesswork out of journey orchestration and simplifies it for the end user at scale and with speed.” By leveraging CSG Xponent Ignite, businesses can: Prove and build their CX business case, understand their CX maturity, illuminate ways to generate ROI, and help define a solid CX strategy to drive desired business and customer outcomes. Speed time to value with 80+ industry-specific, pre-built journeys that quickly orchestrate the most important customer interactions to elevate customer satisfaction, drive customer loyalty, spark upsells, and lead to faster ROI. Connect with ease and remove data silos by leveraging an API library with 100+ pre-configured integrations to streamline and seamlessly connect to your existing tech stack without ripping and replacing the current IT infrastructure. CSG Xponent Ignite empowers companies within the telecommunications, financial services, retail, and healthcare industries to personalize customer journeys through use cases for acquisition, support, growth, and retention. The catalog of journeys is based on best practices across these industries and expertise from orchestrating 50 billion omnichannel interactions around the globe. With Xponent Ignite, healthcare providers can enhance patient care with real-time digital communications such as care plan adherence notifications and appointment reminders. Financial institutions can drive mortgage loan application completions with proactive, personalized reminders and real-time status updates. Retailers can hyper-personalize and target offers to customers in the right channel and at the right time to convert purchases. Communication service providers can retain customers with a promotion roll-off journey. For more information on CSG Xponent Ignite and how it can take your customers’ experiences to the next level, visit https://www.csgi.com/products/xponent/ignite/. # # # About CSG CSG empowers companies to build unforgettable experiences, making it easier for people and businesses to connect with, use and pay for the services they value most. Our customer experience, billing and payments solutions help companies of any size make money and make a difference. With our SaaS solutions, company leaders can take control of their future, and tap into guidance along the way from our more than 5k-strong experienced global CSG services team. Want to learn more about how to be a change maker and industry shaper like our 1,000-plus clients? Visit csgi.com to learn more. Copyright © 2022 CSG Systems International, Inc. and/or its affiliates (“CSG”). All rights reserved. CSG® is a registered trademark of CSG Systems International, Inc. All third-party trademarks, service marks, and/or product names which are referenced in this document are the property of their respective owners, and all rights therein are reserved. Contacts: Jordy Spitale Public Relations +1 (504) 615-8820 Jordy.Spitale@csgi.com John Rea Investor Relations +1 (210) 687-4409 John.Rea@csgi.com Contact Details Tammy Hovey +1 917-520-2751 tammy.hovey@csgi.com Company Website https://www.csgi.com

October 19, 2022 07:25 AM Mountain Daylight Time

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Clean Room Primer Group Releases White Paper at Inaugural Event in New York City During Advertising Week

Clean Room Primer

For more information and to register for the upcoming events, click here. The Clean Room Primer Group has released its initial piece of educational material – a co-authored white paper covering clean room taxonomy and definitions, use cases, and a look at the future. Clean Room Primer - A Definitive Guide for Marketing is a guide for marketers, agencies, and publishers to formulate and evaluate their plans for using data clean rooms with the intention of enhancing their odds for success. The white paper is the topic at the group’s inaugural event, held today in New York City during Advertising Week. It can be downloaded here. Use cases and data management practices in the Clean Room Primer cover topics such as campaign measurement and attribution; audience insights, planning segmentation, activation and analysis; and monetization of first-party data. “Data clean rooms are an incredibly complex new addition to the tech stack, and one that is also central for all stakeholders in the marketing industry to understand. With factors like privacy regulations, measurement, attribution and third-party data usage evolving, those who are not well versed with how to use data clean rooms will quickly be left behind and will find it much harder to derive value from digital marketing efforts,” said Rich Sobel, Founder and CEO at Marcato Solutions and Founding Member of Clean Room Primer. “The goal of the Clean Room Primer is to provide marketers, agencies and publishers with data clean room knowledge and know-how to empower them to feel confident about implementing best practices to yield successful results.” The Clean Room Primer was authored by a group of industry leading experts invested in seeing the marketing industry transition to new privacy realities. They include: Adam Gelles, CEO, The B2B Marketing Company Devon DeBlasio, Vice President, Product Marketing, InfoSum Ellen Oppenheim, Founder, Oppenheim Media Consulting John Baronello, VP Digital Transformation, Cardinal Path (Merkle) Michael Shearer, Senior Director, Digital Innovation and Strategy, Claravine Mike Moreau, co-Founder and COO, Habu Rich Sobel, Founder and CEO at Marcato Solutions Sam Shapiro-Klein, Director, Marketing, Identity, Neustar Veronica Luik, Director, Strategy and Market Intelligence, LiveRamp Following this event, The Clean Room Primer will commence a Roadshow in major cities throughout Q4 2022 including Chicago, San Francisco and Los Angeles where leading practitioners will share real-world insights on why and how to use data clean rooms for marketing and advertising. The Clean Room Primer Roadshow dates: New York City on October 18 @ New York Marriott Downtown (9:00 - 11:00 AM ET) Chicago on November 2 @ Chicago Marriott Magnificent Mile (4:00 - 7:00 PM CT) San Francisco on November 10 @ The W San Francisco (4:00 - 7:00 PM PT) Los Angeles on December 6 @ The Huntley Hotel Santa Monica (9:00 - 11:00 AM PT) About The Clean Room Primer Group The Clean Room Primer is an ad-hoc consortium of advertising industry executives with a shared mission of providing marketers, agencies, and publishers with a reliable and expert source on data clean rooms, their use and implementation best practices. Helping the industry prepare for a new privacy landscape. Inaugural participating companies include Habu, LiveRamp, InfoSum, Claravine, Kite Hill Public Relations, Marcato Solutions, The B2B Marketing Company, Neustar and Merkle. For more information, visit CleanRoomPrimer.com and follow on LinkedIn and Twitter. Contact Details Maggie Stasko cleandata@kitehillpr.com

October 18, 2022 09:00 AM Eastern Daylight Time

An Eclectic Ecosystem: Learn About The Society Pass (NASDAQ: SOPA) With COO, Pamela Aw-Young

Society Pass Incorporated

Contact Details Dennis Nguyen: Founder, Chairman & CEO +1 877-440-9464 dennis@thesocietypass.com Company Website https://thesocietypass.com

October 18, 2022 09:00 AM Eastern Daylight Time

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Ready for Ron Announces National Student Director

Ready for Ron

Ready for Ron, the only credible independent group working to Draft Florida Governor Ron DeSantis to run for President, announced a new initiative to engage college students, as activists and volunteers, in support of the official national petition to draft Ron DeSantis to run in 2024. ‘Young Americans Ready for Ron’ led by Dylan Dean, will build a nationwide network of student activists to actively engage their fellow students and their local communities as part of the growing national movement in support of a Presidential run by Governor DeSantis. Dean, a student at Montana State University served as a multi-State Chair for the renowned student activist movement Young Americans for Liberty (running five states at once) and is a tireless advocate on and off college campuses. Dean’s experience in grassroots organizing and action has helped him build a national network of Young Americans ready to engage in electoral activism. “My generation is Ready for Ron to continue defending freedom and liberty - just as he has done in Florida – but on the national stage. Since the onset of the COVID-19 pandemic, Governor DeSantis refused to kowtow to the radical Left, keeping the Sunshine State open for business and rejecting the impulse to impose onerous mask and vaccine mandates on citizens of the state. It revealed true bravery and respect for liberty, and that's why I support him now," Dylan Dean said. “By choosing guidelines over mandates, Governor DeSantis has given hope to college students like myself, who can now look to 2024 with newfound optimism that he will win the White House,” Dean continued. For those still in the college system or who just left it, we know what a broken system looks like and how important it is to solve the problems. Only strong leadership can get that job done.” “We are thrilled to have Dylan involved with this effort,” stated Ready for Ron Chief Political Strategist Ed Rollins. We need more younger people involved to grow a powerful apparatus nationwide to draft and elect Ron DeSantis for President. Their future and ours depend on it.” Since its launch in late May, Ready for Ron has enlisted nearly one hundred thousand supporters, generated significant media attention, and run hundreds of ads to convince Ron DeSantis to run for President. Ready for Ron has emerged as the only credible independent organization in support of a Ron DeSantis candidacy. Americans are encouraged to sign the petition at ReadyForRon.com to draft Ron DeSantis to run in 2024. ### Contact Details Dan Rene +1 202-329-8357 dan@readyforron.com Company Website https://www.readyforron.com/

October 18, 2022 08:45 AM Eastern Daylight Time

Halloween Thrills Can Be Good for Your Mental Health & Reduce Stress of Daily Living

The Chicago School of Professional Psychology

During a time when many of us are anxious about daily living, the thrill of a Halloween fright might alleviate some stress, according to Dr. Michele Nealon, Psy. D., President of The Chicago School of Professional Psychology. “There’s a psychological release from knowing that we can overcome our fear and enjoy the feeling of being exposed to crisis or threat in a safe environment,” she said. “This could be exactly the kind of release we need from our daily stresses—even if it’s just for a few moments.” “When you visit a haunted house or watch a horror movie, there’s a rush of adrenaline, endorphins and dopamine,” Dr. Nealon added. “This rush is translated by our brain into feelings of euphoria, satisfaction and empowerment when the fear subsides. We get a sense of relief and well-being.” Thrill seekers who test their own limits can also reinforce bonds with others when this experience is shared, according to Dr. Nealon. But there is a downside to Halloween that Dr. Nealon warns about. “When we mock the disadvantaged, the mentally ill, those with special needs, or anyone with a perceived difference, we contribute to stigma and discrimination which makes it even tougher for people living with adversity. This Halloween, and always, be mindful that there are those around you who are struggling—they need your support, your kindness, and not your taunts.” “Today, we have enough real fear and anxiety in our daily lives. Halloween frights can be an appropriate way to release some of the pent-up tension in our bodies so that we can better tackle the actual challenges we face,” she said. “At the same time, it’s a time to reflect on how we, as a society, need to focus on how to better serve those most in need of our support and kindness, understanding that this is an important step to community wellness for all of us,” Dr. Nealon said. Contact Details The Chicago School of Professional Psychology Vivien Hao, Public Relations Manager +1 323-893-4743 vhao@thechicagoschool.edu

October 17, 2022 01:00 PM Pacific Daylight Time

BOO! Home Repair Doesn't Have to be Scary!

YourUpdateTV

We love Halloween but what can really give a homeowner a fright is when your house starts making creepy sounds or smelling funny. Not everyone is a repair expert, so how do homeowners know when they need to call an expert? Recently, Mark Dawson, President and Chief Executive Officer of Authority Brands’ Trade Brands, conducted a satellite media tour to share tips that can help consumers make sure their house is in tip-top shape and safe for family and friends this spooky season and beyond. A video accompanying this announcement is available at: https://youtu.be/3DMbh3PDuno Like a regular health check-up, a home maintenance schedule is important for every house's upkeep. Continuing to check on your appliances, heating and cooling, plumbing, and electrical systems will help prevent breakdowns, save money, and keep your home looking its best. It is important to prepare your home for the colder season ahead, to be mindful of those creepy sounds and smells, and to identify and repair any home issues that could cause larger problems for your home and family in the future. No matter what age you are, flickering lights will make you feel uneasy. While most reasons behind flickering lights are nothing to be concerned about, others could mean there’s a bigger issue in the house’s electrical system that could be a safety hazard for you and your family. According to the U.S. Fire Administration, house fires will occur in over 1 million American homes each year, so it’s important to get to the root of the problem sooner rather than later. In fact, one of the main causes of house fires is loose wiring. And loose wiring can present itself as flickering lights. If that’s the case, you’ll need a complete diagnostic to assess the danger and what needs to be addressed. A Mister Sparky electrician will not only try to fix the immediate problem of the flickering light but will inspect the home thoroughly to ensure that there are no loose wires anywhere else in the home. For more info or to request an appointment with your local Mister Sparky visit mistersparky.com. If you hear pipes rattling, thuds when you turn off a faucet, or gurgling sounds in the drain, then your plumbing system might need to be checked. When your plumbing system is working properly, you don't have to think about it. Water comes in, water and waste get removed – that's the end of the story. Unfortunately, things don't always go so smoothly. Sometimes, the plumbing can break down – noisily. When in doubt, call in a qualified plumber to diagnose your noisy pipes and get your plumbing system flowing in peak condition again. Give your local Benjamin Franklin Plumbing a call for any plumbing questions or visit benjaminfranklinplumbing.com for more info. When it comes to your home’s cooling and heating system, the majority of the time you’ll forget it’s there, as new and modern HVAC units are pretty quiet. However, you might come across the occasional clicking or funky smell that might make you think twice about what’s going on with your system. If your air conditioner is making any of these noises - squealing/screeching, rattling, buzzing, clicking, hissing, whistling, humming, cracking, or banging - it is best to consult with a trained, certified HVAC technician to pinpoint the issue and offer you the best advice for fixing the sound. Be sure to call the experts at your local One Hour Heating & Air Conditioning whenever you need fast, reliable service or visit onehourheatandair.com. About Mark Dawson: Mark Dawson, President and Chief Executive Officer of Authority Brands’ Trade Brands, including Benjamin Franklin Plumbing, Mister Sparky Electric, One Hour Heating & Air Conditioning, and STOP Restoration. since February 2022, Chief Operating Officer since July 2019, and a director since April 2020. Mr. Dawson is based in Phoenix, Arizona. Mr. Dawson also has been co-owner of DTRT, LLC from December 2015 to August of 2022. This entity operated two Hand & Stone Massage and Facial Spas located in Arizona. Mr. Dawson was the co-owner of DRTCA, LLC from January 2017 to October 2020 which operated one Hand & Stone Facial Spa located in California. From January 2014 to July 2017, Mr. Dawson served as President and Chief Executive Officer of Franz Branz, LLC d/b/a Bluefrog Plumbing and Drain, LLC, and its affiliates in Phoenix, Arizona. About Authority Brands: Authority Brands is the premier residential services franchising platform providing services from the property line to the roof line. Authority Brands' companies include 12 leading home service franchisors: America's Swimming Pool Company, Benjamin Franklin Plumbing, The Cleaning Authority, Color World Painting, DoodyCalls, Homewatch CareGivers, Mister Sparky, Monster Tree Service, Mosquito Squad, One Hour Heating and Air Conditioning, STOP Restoration and Woofie's. Together, these brands provide home services through approximately 860 franchise owners across North America. Authority Brands, which is headquartered in Columbia, Maryland, is dedicated to supporting individual franchise owner growth with a full suite of marketing, technology, and operational support, allowing them to focus on providing exceptional service to homeowners. Please visit www.authoritybrands.com for more information. About Mister Sparky: Mister Sparky is the #1 largest consumer electrical franchise, offering premium residential services in more than 100 cities across the U.S. Experts at safeguarding homes against potential hazards, the company’s licensed electricians are highly trained and provide customers with installation, repair and replacement services in a fast and reliable manner. America’s On-Time Electrician® is part of Authority Brands, the parent company to leading home service brands across the plumbing, HVAC, electrical services, residential cleaning, at-home care, swimming pool repair and maintenance, tree care, restoration, pet waste removal, and pest control services sectors. For more information, visit www.mistersparky.com and www.authoritybrands.com. About One Hour Heating & Air Conditioning: With more than 370 locations, One Hour Heating & Air Conditioning is the #1 largest HVAC service provider in the United States. With comfort and convenience a top priority, the company offers an extensive line of products and services, including maintenance, installation and repair, that keeps HVAC units running at peak performance year-round. One Hour Heating & Air Conditioning is part of Authority Brands, the parent company to leading home service brands across the plumbing, HVAC, electrical services, residential cleaning, at-home care, swimming pool repair and maintenance, tree care, restoration, pet waste removal, and pest control services sectors. For more information, visit www.onehourheatandair.com and www.authoritybrands.com. About Benjamin Franklin Plumbing: Founded in 2001, Benjamin Franklin Plumbing currently operates more than 260 locations across North America. With an emphasis on customer satisfaction, the company’s highly trained and licensed plumbers offer a full range of plumbing services that meet the highest industry standards including, installation, repair and replacement. The Punctual Plumber is part of Authority Brands, the parent company to leading home service brands across the plumbing, electrical services, residential cleaning, at-home care, swimming pool repair and maintenance, tree care, restoration and pest control services sector. For more information, visit www.benjaminfranklinplumbing.com and www.authoritybrands.com Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 17, 2022 01:00 PM Eastern Daylight Time

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New Zealand’s International Border Has Reopened: What’s New in New Zealand

YourUpdateTV

No matter the length of the stay, one thing is for certain: visitors to New Zealand will never run out of places to see. Following the country’s reopening after the COVID-19 pandemic, Tourism New Zealand has recently launched a brand-new campaign, “If You Seek,” inviting international visitors to unleash the seeker within. Recently, Sarah Handley, General Manager Americas and Europe at Tourism New Zealand, conducted a satellite media tour to discuss this campaign and share ideas to help curious travelers plan a trip of personal discovery and long-term growth. A video accompanying this announcement is available at: https://youtu.be/ujl2MnugTms “If You Seek,” the country’s first global campaign post-pandemic, is designed to warmly welcome all visitors who are willing to embrace New Zealand’s distinctive values of manaakitanga (a deep expression of hospitality and reciprocal understanding/connection) and kaitiakitanga (guardianship and care for the environment), positioning the destination as a place to nourish and transform. With two main islands, 13 national parks, and dozens of diverse cities, there are plenty of New Zealand attractions and activities to choose from. Explore golden coastlines fringed with native pōhutukawa trees, follow walking trails to waterfalls hidden in beech forests, or cycle through gently rolling vineyards. For those after New Zealand's famous adventure activities and extreme sports, seekers can choose from bungy jumping, jet boating, skydiving, or zip-lining. Or relax and take it easy at beautiful hot pools, cultural attractions, and art galleries. Travelers can book a flight to New Zealand online or via local travel agents to enjoy stunning landscapes and meet friendly locals. From the west coast, it’s easier and quicker to fly to New Zealand than it is to go to some popular destinations in Europe. If visiting from the East Coast, fly through Chicago or New York, as the flight is worth the journey. Tourism New Zealand’s airline partners Air New Zealand, American Airlines, United Airlines, and Hawaiian Airlines offer direct flights to New Zealand from seven U.S. cities - Los Angeles, San Francisco, Dallas, Houston, Chicago, New York, and Honolulu. Most international flights arrive into Auckland Airport, located in the northern part of the North Island. Christchurch, Wellington, Rotorua, Queenstown, and Dunedin airports also receive a small number of international flights. Find out more about New Zealand airports. For help booking New Zealand flights, contact 100% Pure New Zealand Specialists – these are locally-based travel agents around the world who have completed special training with Tourism New Zealand to increase their knowledge of the country. They understand the best ways to get around and can recommend accommodation, activities, and tours to help make New Zealand holidays unforgettable. To find out more about New Zealand and the “If You Seek” campaign, visit NEWZEALAND.COM/US/ About Sarah Handley: Sarah Handley joined Tourism New Zealand in 2019 bringing over 20 years’ global experience in consumer-led businesses and senior marketing roles for high profile multinational companies such as Hasbro, Mattel and Electronic Arts. In her role as General Manager Americas & Europe, Sarah leads in-market teams in Los Angeles and London to promote New Zealand as the ultimate visitor destination across the region. This involves overseeing the insights-led development and implementation of integrated consumer and trade campaigns, as well as leveraging global and local stakeholder relationships to ensure effective delivery of the organization strategy. Originally from New Zealand, Sarah is passionate about building global consumer brands and is committed to enriching New Zealand’s communities, environment, and economy through the contribution of international tourism. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 17, 2022 01:00 PM Eastern Daylight Time

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Claravine Expands Digital Ad Integration Library With Top Platforms

Claravine

Claravine, a pioneer in data integrity with its platform, The Data Standards Cloud®, has launched integrations with Google Ads, Snapchat Ads and Pinterest Ads Manager. These recent platform integrations help Claravine users improve naming compliance, metadata capture and enrichment while maintaining connection points between key datasets – allowing them to hand-off across workflows and quickly measure which campaigns are performing best. There is an industry-wide demand for innovative solutions when it comes to marketing measurement, personalization and collaboration. To meet this need, Claravine is expanding its ad integration library to be compatible with more major platforms powering digital advertising, including measurement solutions, creative optimization and content metadata. Claravine has existing ad integrations with Google Campaign Manager 360 and Facebook Ads Manager along with integrations into other key marketing technologies. “While clean, consistent marketing data are core to faster business decisions, ad platforms limit the ability to control or customize fields. The lack of control and alignment across these platform limits brands and agencies from creating unified measurement dashboards.” Chris Comstock, Chief Product Officer at Claravine said. “By expanding our capabilities, we’re able to ensure that there is uniformity and adherence to the taxonomy and rules our clients have put in place. We are also able to enrich the marketing data with the business attributes needed for measurement and insights while creating alignment across marketing and analytics teams.” To further promote awareness and education around data standardization, Claravine is among a group of companies involved with the Clean Data Primer and RoadShow – a new industry organization focused on developing common standards around data clean rooms. The primer’s content covers taxonomy use cases and shares with Claravine the mission of positioning marketers, agencies, and platforms to formulate and evaluate clean room strategies and thereby enhance their odds of success. “We’re excited to have Claravine’s support of our initiative,” Rich Sobel, Co-creator of Clean Data Primer and data and AdTech industry expert said. “With a shared industry focus and their Data Standards Cloud software, we’ll be able to shed light on the importance of clean data, ultimately helping brands better prepare for the new data landscape.” Claravine was recently nominated as a finalist in the Best Data Technology category in AdExchanger’s 2022 Awards. This achievement is in addition to Claravine’s landmark year with milestones including an additional $16 million in Series B funding and being named a 2022 AdExchanger Programmatic Power Player as well as a “Momentum Leader” and “High Performer” in the Fall 2022 G2 Rankings. Claravine will be on stage at this year’s Advertising Week, taking place in New York City the week of October 17, with content and media experts at Aprimo and GroupM. Claravine has forged successful partnerships with well-known Fortune 1000 companies such as Under Armour and Ancestry and is currently working with a quarter of the Fortune 100. With a collaborative user interface and strategic integrations with top customer experience platforms such as Adobe and Google, Claravine's platform, The Data Standards Cloud, helps global organizations define, apply and connect standards across their ecosystem for faster decisions, greater agility and increased ROI. About Claravine Claravine is a pioneer in data integrity for the global enterprise. We empower a proactive approach to marketing data by activating data standards across people and technology, bridging the silos that limit speed and decisions. That’s why more than 25% of the Fortune 100 use our platform, The Data Standards Cloud, to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. Claravine investors include Five Elms Capital, Grayhawk Capital, Next Frontier Capital, Peninsula Ventures, Kickstart Fund and Silverton Partners. Learn more at www.claravine.com Contact Details Maggie Stasko Kite Hill PR maggie@kitehillpr.com Company Website https://www.claravine.com/

October 17, 2022 10:30 AM Eastern Daylight Time

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