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Centre for Neuro Skills Chief Financial Officer Named 2025 Kern County Heart Walk Chair

Centre for Neuro Skills

Lindsay Ashley, chief financial officer of Centre for Neuro Skills, has been named chair of the American Heart Association ’s 2025 Kern County Heart and Stroke Walk. The annual event is scheduled for Saturday, Oct. 11, at California State University, Bakersfield. “The Kern County Heart and Stroke Walk is an opportunity to celebrate heart disease and stroke survivors, raise lifesaving funds for the American Heart Association and encourage a healthy lifestyle,” said Ashley. “By bringing the community together to raise awareness and funds to fight heart disease and stroke, we’re making strides to ensure our loved ones can live longer, healthier lives.” Ashley will lead a team of Kern County-area executives to recruit companies and organizations to take part in the Heart and Stroke Walk. The leadership team and supporting organizations will raise funds for the American Heart Association while leading action-oriented conversations about employee health, corporate engagement, community health and community transformation. The American Heart Association is the world’s leading non-profit dedicated to a world of healthier lives for all. In addition to Ashley, the 2025 Kern County Heart and Stroke Walk executive leadership team includes: David Harrington, Centre for Neuro Skills Didra Cantu, MPA-HCM, Encompass Health Rehabilitation Hospital George Jenkins, Dignity Health, Bakersfield Memorial Hospital Ken Keller, Dignity Health, Bakersfield Memorial Hospital Kevin Burton, Klein DeNatale Goldner Lindsay Barnes, KGET-TV 17 Lisa Kreber, PhD, CBIS, Adventist Health Bakersfield Scott Salters, Cushman & Wakefield | Pacific Commercial Realty Advisors Sky Newton, SHRM-CP, Valley Strong Credit Union "The Heart and Stroke Walk is a fantastic chance for Kern County to come together as a united community, standing strong against heart disease and stroke," said Kelley Berry, executive director of the American Heart Association, Kern County. "We are immensely grateful for Lindsay's steadfast expertise, passion, and dedication to our mission. Leaders like her are crucial in our ongoing efforts to save lives and provide hope to families affected by heart disease and stroke." Funds raised go toward the American Heart Association’s work to advance lifesaving research, education and health for everyone. In Kern County, the Association has expanded access to CPR skills, connected local heart and stroke patients to the latest science-based treatments through its hospital programs and supported community members managing high blood pressure with tools and resources for better blood pressure control. Heart disease and stroke are largely preventable and how you eat, move and manage stress impacts your well-being, physically and mentally. Participants in the Heart and Stroke Walk gain access to resources, tools and activities to support both mental and physical well-being for employers and employees. Participants can register for the event at BakersfieldHeartWalk.com. Registrants can also create personal fundraising pages, download the Heart Walk mobile app and encourage family and friends to join. Companies interested in participating can contact Kelley Berry at Kelley.berry@heart.org. Centre for Neuro Skills, with seven locations across California and Texas, will be participating in American Heart Association’s local heart walk events across both states. Dr. Matt Ashley, Chief Medical Officer of Centre for Neuro Skills, currently serves as Board President on the Central Texas American Heart Association’s Board of Directors and will transition to Board Chair this July. As a former Heart Walk Chair in Austin, Texas, Dr. Matt Ashley remains committed to participating in and supporting the Central Texas Heart Walks. *** About the American Heart Association The American Heart Association is a relentless force for a world of longer, healthier lives. Dedicated to ensuring equitable health in all communities, the organization has been a leading source of health information for more than one hundred years. Supported by more than 35 million volunteers globally, we fund groundbreaking research, advocate for the public’s health, and provide critical resources to save and improve lives affected by cardiovascular disease and stroke. By driving breakthroughs and implementing proven solutions in science, policy, and care, we work tirelessly to advance health and transform lives every day. Connect with the American Heart Association in Kern County on heart.org/southern-california, Facebook, Instagram, X or by calling 1-800-AHA-USA1. About Centre for Neuro Skills Centre for Neuro Skills is an experienced and respected world leader in providing intensive rehabilitation and medical programs for those recovering from all types of brain injury. CNS covers a full spectrum of advanced care from residential and assisted living to outpatient/day treatment. Founded by Dr. Mark Ashley in 1980, CNS has seven locations in California and Texas. For more information about Centre for Neuro Skills, visit neuroskills.com, Facebook, Twitter, LinkedIn, YouTube. For a video overview of CNS, visit our YouTube channel. Media, please note: Visual assets, including photos, are available. To request an interview with CNS leadership or clinical staff, please contact Robin Carr at 415.766.0927 or CNS@landispr.com. ### Contact Details Landis Communications Inc. Andie Davis +1 415-766-8355 cns@landispr.com Company Website https://www.neuroskills.com/

May 20, 2025 08:01 AM Pacific Daylight Time

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News Release

Valluxy Launches Premium Home Sauna Solutions in Dubai Infrared Traditional and Hybrid Models Now Available

Rev Up Marketers

In today’s fast-paced and demanding lifestyle, prioritizing health and wellness has never been more important. Valluxy, a luxury wellness brand based in Dubai, proudly announces the launch of its exclusive collection of in-home saunas, providing customers with premium options including infrared, traditional, and hybrid sauna models. This new line of wellness solutions is designed for individuals who value self-care, comfort, and long-term health benefits—all from the convenience of their own home. Saunas have been used for centuries to promote relaxation and enhance physical well-being. Today, modern science supports what traditional cultures have long known—regular sauna use supports detoxification, improves blood circulation, relieves joint and muscle pain, and helps reduce stress. Valluxy’s diverse sauna collection brings this therapeutic power into contemporary homes across the UAE. The hybrid sauna model stands out for its innovative blend of infrared heat and traditional sauna stones. This dual functionality allows users to enjoy the deep-penetrating benefits of infrared therapy along with the soothing steam experience of a traditional sauna. The result is a personalized and highly effective wellness session that suits a wide range of preferences. For those drawn to cutting-edge technology, Valluxy’s infrared saunas are engineered to directly heat the body rather than the surrounding air. This method delivers more focused and efficient results. Infrared therapy has gained widespread popularity for its ability to promote detoxification, relieve pain, support weight management, and improve skin tone. These saunas offer a sleek, modern design and a calming environment, perfect for winding down after a long day. On the other hand, Valluxy’s traditional sauna models cater to those who appreciate a classic and authentic experience. These saunas use natural stones and heat to generate steam, replicating the time-honored ritual of relaxation. The heat encourages sweating, which helps cleanse the body of toxins while improving circulation and promoting restful sleep. To mark the launch of this premium collection, Valluxy is offering a limited-time 10% discount on all indoor prebuilt sauna models. This special offer makes it the ideal time for homeowners to invest in their health and transform their living space into a personal wellness sanctuary. To explore the full range of Valluxy saunas or to make a purchase, visit https://valluxy.com. For inquiries, customers can also connect directly with the team via WhatsApp or phone. About Valluxy Valluxy is a Dubai-based wellness brand offering premium in-home saunas. Their collection includes infrared, traditional, and hybrid models designed for relaxation, detox, and better health. Valluxy blends modern tech with classic comfort to bring spa-like wellness into your home. Contact Details Valluxy Asad Abbas +971 52 299 4540 info@valluxy.com Company Website https://valluxy.com

May 20, 2025 09:01 AM Eastern Daylight Time

Sea Tow Foundation™ Releases Third Video in the "Sober Skipper™: Why It Matters" Series Featuring Professional Wakeboarder, Thomas Herman

Sea Tow Foundation

The Sea Tow Foundation ™, a nonprofit dedicated to promoting boating safety, has launched the last video in its " Sober Skipper™: Why It Matters " series, featuring professional wakeboarder, Thomas Herman. Released in conjunction with National Safe Boating Week, the new video highlights the critical role of a Sober Skipper in ensuring a safe and enjoyable experience on the water. The video series is part of the Foundation’s ongoing campaign to eliminate accidents and fatalities due to Boating Under the Influence (BUI). The campaign targets men ages 24-50, the group identified by U.S. Coast Guard statistics as most at risk for BUI-related incidents. As a professional athlete, Herman shares why staying sober on the water is essential – for safety and for peak performance. He emphasizes the importance of having a Sober Skipper behind the wheel, ensuring that wakeboarders, water sports enthusiasts and recreational boaters alike can focus on their time on the water without worrying about unnecessary risks. National Safe Boating Week is held the week prior to Memorial Day weekend (May 17-23, 2025) to reach and educate boaters at the start of the summer boating season. This year, the Sea Tow Foundation is amplifying the Sober Skipper message with the launch of the video. "Wakeboarding, like all water sports, requires focus, control and quick decision-making," said Gail R. Kulp, Executive Director of the Sea Tow Foundation. "National Safe Boating Week is the perfect time to remind all boaters and water sports enthusiasts that responsible choices—like designating a Sober Skipper—can prevent tragedies and make every boating experience safer and more enjoyable. Thomas Herman’s message reinforces the importance of making safety a priority on the water." Watch "Sober Skipper: Why It Matters to Thomas Herman" now and join the Sea Tow Foundation in this important mission: https://www.boatingsafety.com/page/Why-It-Matters ABOUT SEA TOW FOUNDATION The Sea Tow Foundation – a 501(c)(3) nonprofit organization – was started in 2007 by Captain Joe Frohnhoefer, founder of Sea Tow Services International, after he witnessed too many preventable accidents and fatalities on the water. Through its flagship programs, which include the Life Jacket Loaner Program, Sober Skipper Campaign, Flare Education and the National Boating Safety Awards, the Sea Tow Foundation strives towards its vision of a world where boaters are safe and responsible. To learn more, visit boatingsafety.com. Contact Details Keaveny Hewitt +1 919-622-5276 khewitt@onwrdupwrd.com Company Website https://www.boatingsafety.com/

May 19, 2025 10:00 AM Eastern Daylight Time

IntusCare Announces PACE Organization of Rhode Island is First to Deploy Innovative EMR and Practice Management System Platform

Intus Care

IntusCare, a technology leader in the PACE market, today announced that PACE Organization of Rhode Island (PACE-RI) has officially gone live with IntusCare CareHub, an EMR and practice management system built for PACE’s value-based care model. PACE-RI is one of the nation’s most innovative Programs of All-Inclusive Care for the Elderly (PACE). The successful launch marks a major milestone in a years-long partnership between the two organizations that has been defined by co-creation, trust, and an implementation model centered on deep collaboration. To prepare PACE-RI for the launch, IntusCare delivered a fully immersive, white-glove implementation for PACE-RI, reflecting its commitment to long-term success. The support included in-person workflow discovery sessions with operational subject matter experts and super users, as well as twice-weekly SOP alignment meetings to evolve internal processes alongside CareHub’s capabilities. IntusCare also led a four-day, on-site training bootcamp spanning multiple PACE-RI centers and conducted weekly readiness scoring calls with PACE-RI leadership. During go-live, the team implemented a three-day, center-wide support structure and ensured hands-on involvement from IntusCare’s product team throughout every stage of the process. “This wasn’t just a rollout, it was a joint effort to reimagine how our teams work and collaborate,” said Joan Kwiatkowski, MSW, Chief Executive Officer at PACE-RI. “What excites us most about CareHub is that it’s built for PACE, with PACE. From the start, it’s been thoughtfully designed around the unique needs of our model. We’re confident it will help us operate more efficiently and stay better connected across teams.” In the months ahead, CareHub is expected to deliver measurable gains in interdisciplinary team coordination, reduce documentation time, and improve visibility across clinical and operational workflows. “The ability to link CareHub with other IntusCare products like IRIS and Analytics creates a powerful, all-in-one solution for our clinical and administrative teams,” said Liz Boucher, Chief of Organizational Performance at PACE-RI. CareHub will help us work more efficiently and reduce the burden on staff, creating a happier workforce and freeing up time to focus on caring for our participants. And when we can spend more time with participants, we see better outcomes—especially when paired with easier access to key data that enables earlier, more effective interventions.” PACE-RI’s leadership and frontline staff have played a foundational role in the development of CareHub through their work on the CareHub Product Steering Committee, whose input has directly shaped features like IDT tasking tools, intuitive care planning modules, and embedded compliance support. That collaboration will continue as PACE-RI expands its use of CareHub and helps guide future enhancements. “As our first partner, PACE-RI has helped us build something truly transformative for the PACE community,” said Robbie Felton, Chief Executive Officer at IntusCare. “This go-live isn’t just the culmination of a product build—it’s the start of a new era in how technology supports participant care.” About IntusCare ‍IntusCare is the only end-to-end ecosystem built specifically to help PACE programs deliver exceptional care, strengthen financial performance, and stay compliant. IntusCare replaces outdated technology and manual workaround with purpose-built tools for care coordination, risk adjustment, population health, and utilization management. IntusCare empowers teams to take control of their operations and improve outcomes for dual-eligible seniors – some of the most socially vulnerable and clinically complex individuals in the U.S. healthcare system. Visit our website to learn more intuscare.com. About PACE-RI PACE-RI is the non-profit health plan for adults 55 and older who are nursing home eligible but wish to remain living at home. PACE-RI provides both insurance and medical care, as well as a range of health and social services that include adult day care, transportation, and meals. Taking a comprehensive approach to well-being, PACE-RI is able to keep its medically complex participants in the community for an extra four years on average. With center locations in East Providence, Newport, Westerly, and Woonsocket, PACE-RI’s 200 employees serve the entire state. The Program of All-inclusive Care for Elders is a federally designated model overseen by CMS that is now in 33 states serving 80,000 participants. Learn more: PACE Organization of Rhode Island | Services for the Elderly Contact Details SVM Public Relations +1 401-490-9700 intuscare@svmpr.com Company Website https://www.intuscare.com/

May 14, 2025 10:00 AM Eastern Daylight Time

News Release

Dokotoo Introduces New DNA Collection Featuring Mousse Wool on Amazon US Marketplace

Rev Up Marketers

Dokotoo, an emerging women’s fashion brand, has announced the launch of its DNA Collection on Amazon’s U.S. platform—a line crafted from a proprietary “Mousse Wool” fabric. This latest release, described as a gesture of appreciation to the brand’s dedicated customer base, blends technical innovation with timeless design—a signature move for a label that has quietly led the lightweight knitwear niche. The collection includes a curated range of lightweight sweaters, cardigans, and blouses designed for versatile wear. Presented in neutral tones such as oat milk, charcoal, and dusty rose, the pieces are intended to offer both practical layering and year-round comfort. The introduction of Mousse Wool forms part of Dokotoo’s ongoing product development strategy to enhance fabric performance without compromising on aesthetic appeal. “Our design direction has always been informed by customer preferences for garments that suit everyday movement and varied environments,” said Kim Lee, Brand Development Director at Dokotoo. “With the DNA Collection, we aimed to develop a textile solution that balances comfort, thermal efficiency, and long-term durability.” Dokotoo’s strategy stands apart from fast-fashion norms. Since its debut in 2019, the brand has focused on “slow-burn staples”—pieces designed for repeated wear rather than seasonal trends. This approach has cultivated a dedicated following; its Lightweight Knitted Blouse, a bestseller with over 8,000 ratings, is frequently referred to as a “workwear secret weapon” in online forums. Yet the true test of the collection lies in its longevity. As Lee notes, “We didn’t create something simply ‘pretty for now’. This fabric is intended to withstand years of wear and washing. That’s how you honour loyalty.” The DNA Collection is available exclusively on Amazon U.S., reaffirming Dokotoo’s commitment to accessible distribution and consistent quality. About Dokotoo Dokotoo is a contemporary women’s apparel brand focused on delivering durable, design-led wardrobe staples. Known for its innovation in lightweight knitwear and fabric development, the company combines functionality with timeless style. Operating primarily through Amazon U.S., Dokotoo continues to create product lines that respond to the evolving needs of modern consumers. Contact Details Dokotoo Clothing Brand Co., Ltd. Kelly Story joe@dokotoo.com Company Website https://www.amazon.com/stores/Dokotoo/page/F1F283FF-D7A3-431C-8FA3-84D3B81094F5

May 14, 2025 06:08 AM Eastern Daylight Time

TGI Fridays Is Pouring It on Strong with Bold New Menu

TGI Fridays

TGI Fridays®, the iconic American bar and grill, is bringing flavor and fun in a big way with a bold new menu. Launching nationwide today, the revamped offerings elevate the guest experience with boozy, saucy indulgences that lean into Fridays’ flavor-first, irreverent spirit. The menu upgrade is the latest chapter in TGI Fridays’ ongoing comeback story—one that’s already gained traction among loyal followers and industry insiders. “Our guests told us they wanted more flavor and more fun. We delivered,” says TGI Fridays CEO Ray Blanchette. “This new menu is playful, shareable and full of energy—exactly the vibe people come to Fridays for. It’s just the beginning of our strategy to bring bold, vibrant flavors from our global footprint to our U.S. consumers.” At the center of the culinary upgrade: a crowd-pleasing favorite reintroduced with a twist—mozzarella sticks “sauced” with three bold Fridays flavors: FRANKS RedHot© Buffalo, Garlic Parmesan and legendary, Fridays-only Whiskey Glaze. Guests can also opt for the Original with all three sauces on the side. When it comes to cheese sticks and cocktails, Fridays isn’t following trends—they’re setting them. “Fridays is where mozzarella sticks went from just another bar snack to a must-have,” says Blanchette. “We kept our classics and layered on big flavors, so whether you’re in the mood for something familiar or feeling adventurous, our menu hits the spot.” And the drinks? Just as bold. The brand that introduced the singles bar concept put its cocktail heritage front and center with seven new drinks crafted to pack a punch. Signature beverages come with two-ounce pours, from Jack’s New Fashioned to the mega-sized eLITe —a riff on the Long Island Iced Tea Fridays invented in 1965—and the energy-fueled Turbo Toro. It’s a celebration in true Fridays fashion. Also new: the Big Queso Energy Burger, layered with roasted jalapeños, pico de gallo, cheddar and poblano queso, plus more queso for dipping (over a quarter pound of cheese!). Housemade Loaded Tots, amped-up tater tots with bacon, green onion and a new dip-everything-in-it TGI Sauce, round out the new offerings. Prioritizing guest experience, the new menu also features upgraded ingredients and simplified builds for faster service and greater consistency—part of a company-wide commitment to flavor, execution and giving guests what they crave most. Guests can experience the new menu at Fridays’ participating U.S. locations or head to @tgifridays to follow the social fun. About TGI Fridays As the world's first casual bar and grill, TGI Fridays is the birthplace of flair, freedom and celebration, bringing people together to socialize and experience "That Fridays Feeling™," a sense of celebrating the fun in everyday moments, big and small. For 60 years, Fridays has been lifting spirits worldwide and today serves up high-quality, classic American food and iconic drinks backed by authentic and genuine service at 391 restaurants in 41 countries worldwide. Visit www.tgifridays.com for more information and to join Fridays Rewards®. Follow us on Facebook, Instagram and TikTok. Contact Details Center Reach Communications Leigh Villegas +1 229-220-9660 leigh@centerreachcommunication.com Company Website https://tgifridays.com/

May 13, 2025 09:00 AM Eastern Daylight Time

Players Health and MaxU Partner to Power the Next Generation of Mentally Resilient Athletes

Players Health

In a bold move to redefine athlete development, Players Health and MaxU today announced a strategic partnership to bring elite-level mental skills training to youth athletes across North America. Unveiled during Mental Health Awareness Month, this strategic alliance is both timely and purpose-driven. As mental health emerges as a cornerstone of athletic excellence and personal growth, Players Health and MaxU unite around a shared mission: to empower the whole athlete with transformative mindset tools that go beyond the game. Both organizations are anchored in a bold belief—mental health and performance are vital to athlete safety, now and into the future. This partnership integrates MaxU’s groundbreaking mental performance platform directly into the Players Health ecosystem—empowering young athletes with the focus, confidence, and resilience needed to thrive in sports, school, and life. “This is more than a partnership—it’s a movement,” said Dan Greco, Co-Founder of MaxU. “Together, we’re scaling access to proven mental skills training that helps athletes navigate pressure, unlock peak performance, and build habits that last a lifetime.” With a reach spanning teams, schools, and youth organizations, the impact is immediate and scalable—creating a new blueprint for how mental wellness and performance are taught, measured, and mastered in youth sports. “Over the last several years since joining Players Health, I've been focused on creating an environment where every young athlete feels supported in every part of their journey,” said Kyle Lubrano, Chief Athlete Safety Officer of Players Health. “Mental resilience is the foundation for everything else — confidence, physical performance, and long-term success. Partnering with MaxU allows us to deliver real, lasting change for athletes and families everywhere. This allows us to provide kids with the tools to believe in themselves, thrive under pressure, and carry those skills through every stage of life.” Two missions. One movement. Grounded in purpose and fueled by innovation, this alliance between Players Health and MaxU reflects a shared belief: supporting the whole athlete—physically, mentally, and emotionally—is not just the future of youth sports. It’s the standard. Players Health is a sports technology company providing digital risk management services, reporting tools and insurance products to sports organizations to empower them to stay ahead of their ever-changing safety and compliance responsibilities. Working towards establishing the safest environment for athletes, Players Health views the health and safety of athletes as a priority in today's sports landscape. Contact Details Jackson Gaskins playershealth@hotpaperlantern.com MaxU Contact MaxU info@maxu.co Company Website https://www.playershealth.com

May 13, 2025 09:00 AM Eastern Daylight Time

News Release

Self-Therapy is Free!

The Stuttering Foundation

To mark National Stuttering Awareness Week (May 12-18), our classic book, Self-Therapy for the Stutterer, is now available as a 65-minute film from The Stuttering Foundation ( StutteringHelp.org ). It is available free to everyone through the end of National Stuttering Awareness Week by visiting our streaming video library at http://www.stutteringhelp.org/streaming and using the promotion code: NSAW25. Based on the timeless self-help book, now in its 11 th edition, by Stuttering Foundation Founder, Malcolm Fraser, this new video, Self-Therapy for Those Who Stutter, provides a powerful message to all who view it: If you stutter, you do not need to surrender helplessly to your speech difficulty because you can change the way you talk. There is no quick and easy way to tackle the problem, but with the right approach, self-therapy can be effective! Noted speech therapist, Dr. Charles Van Riper, praised this important guide and the concepts it explains: “There are always some who stutter who are unable to get professional help and others who do not seem to be able to profit from it. There are some who prefer to be their own therapist. Malcolm Fraser has provided guidance for those who must help themselves. Knowing well from his own experience as a stutterer the difficulties of self-therapy, he outlines a series of objectives and challenges that should serve as a map for the person who is lost in the dismal swamp of stuttering and wants to find a way out.” “While there are many differing opinions today about stuttering therapy, one thing is for sure, the tried and true techniques in this video have been effective for decades,” said Bob O’Brien, producer of the film. “When I first read Malcolm Fraser’s book, I was struck by how it reads like a self-training program. I knew then it needed to be made into a video, and that it would have a great impact on the audience.” Tom Sharstein, co-founder and chairman of the World Stuttering Network, demonstrated the techniques introduced by Malcom Fraser and shared his own personal experience with stuttering throughout the video. “Malcolm Fraser’s concepts are timeless, and this book changed my life,” said Sharstein. “When I was asked to be part of this project, I had to dig back many years to the dark ages of my stutter, and hopefully through this video, you'll be able to see my progression. The techniques laid out in this film will help you obtain smoother speech, if you want it.” A trusted source of information on stuttering, Stuttering Foundation materials are as close as your nearest public library. For decades, The Stuttering Foundation has made its books and videos available for free to public libraries across the country. Today, through the generosity of benefactors, more than 16,000 libraries shelve these materials. Public libraries can request the DVD free of charge by submitting the updated request form. About the Stuttering Foundation Malcolm Fraser, a successful businessman who struggled with stuttering, established the nonprofit Stuttering Foundation in 1947 and endowed it throughout his lifetime. The Foundation provides free online resources at StutteringHelp.org for people who stutter and their families, as well as support for research into the causes of stuttering. Contact Details The Stuttering Foundation Greg Wilson +1 571-239-7474 gregwilsonpr@gmail.com

May 08, 2025 09:11 AM Eastern Daylight Time

Air|Water Driven by Mobil 1 Celebrates Another Successful Porsche Event

Luftgekuhlt

With the third annual Air|Water Driven by Mobil 1 event in the books, the organizers would like to thank the attendees, car-owning entrants, marketing partners and exhibitors who combined to create yet another unparalleled success. And despite some rain showers, nothing could dampen the spirits of the fans who came together on April 26 in Costa Mesa, CA to share their passion for all things Porsche. As the presenting sponsor, Mobil 1 placed historic and significant cars throughout the 150-acre site, focusing on racing success from rally to endurance favorites. The striking Troy Lee Design-liveried 2024 992 GT3 Cup and 2011 997 GT3 RSR were fan favorites among the storied Mobil 1-sponsored cars. Guest of honor was the 1985 McLaren MP4/2B powered by the legendary 1.5-liter V6 turbo Porsche-TAG engine. The hero car displayed in the amphitheater powered Alain Prost to his first of four world championships, beating teammate Niki Lauda and claiming five wins in 1985. The scene at Air|Water was carefully set to transport guests back to the ’80s turbo era, flanking the F1 star with turbocharged Porsche 930 and 959 street cars. The McLaren was also surrounded by a stunning display of Paint to Sample (PTS) cars. This Porsche program allows customers to order their vehicle in unique, custom paint colors beyond the standard color palette. A team led by Will Lee (@PTSRS) sourced the most popular PTS colors applied to both air- and water-cooled vehicles, creating a stunning display of vintage and modern PTS Porsches. Another popular destination at Air|Water Driven by Mobil 1 was the Joshua Vides art installation. Working with Creative Director Jeff Zwart, the pair highlighted a Porsche 911 that Joshua recently showcased in Los Angeles. It was paired with a modern specialty 911 ST model, highlighting the themes of both Air and Water. Joshua’s unique black & white style created another dramatic highlight for attendees to enjoy. Visitors who wished to experience the very latest Porsche 911 models could participate in the Porsche Thrill Ride, which debuted at Air|Water. All event ticket holders were able to enjoy a free ride on a specially constructed course that allowed Porsche’s professional drivers to vividly demonstrate the agility and handling prowess of the latest cars. With six vehicles running throughout the show hours, visitors didn’t have to wait long to experience the exhilarating ride. If the Thrill Rides convinced visitors they needed a Porsche of their own, it was a short walk to the Broad Arrow live auction, which saw 55 cars cross the block. In total, the hammer dropped on approximately $15.3 million in sales of some of Porsche’s finest automobiles. The prime lot was a 1989 RUF CTR Yellowbird, chassis #023 uniquely specified with a lightweight interior. Following some strong bids, the CTR Yellowbird sold for $4,680,000. Also receiving plenty of attention was a 2015 Porsche 918 Spyder Weissach Martini Racing, which sold for $2,590,000. A 1966 Porsche 906 went for $1,528,500, with a 1990 Porsche 911 Coupe Reimagined by Singer sold for $1,006,000. Visitors could also browse a number of products and services in the Exhibitor Hall, which was filled with performance specialists, accessories, art, apparel, and more. It proved a popular destination for existing and future Porsche owners. As did the two Air|Water event merchandise areas, selling the latest apparel and collectibles as well as some classic items from previous events. The latest items are also available at air-water.com. After three successful years, we’re delighted to announce Air|Water Driven by Mobil 1 will be back in 2026 and the team is already planning some big surprises for visitors. LUFTGEKÜHLT 11 ANNOUNCED Dedicated exclusively to air-cooled Porsche models, the host city for Luftgekühlt 11 has finally been announced: We’re heading to Durham, NC on October 4. This will be the first time Luft has held the event on the East Coast, giving air-cooled Porsche fans a unique opportunity to experience what makes the Luft event series so special. More details about the venue will be revealed in due course, as well as the date for ticket sales. We should caution that Luft 11 will almost certainly sell-out, so mark your calendars, follow @luftgekuhlt or sign up for the newsletter at luftgekuhlt.com to ensure you hear the news first! AIR|WATER POLAND ANNOUNCED And in another “first,” the team is taking Air|Water Driven by Mobil 1 to Europe. It’s heading to Warsaw, Poland on June 13-14. A specially selected venue will host the key ingredients of air- and water-cooled Porsches, old and new, road and race: the same ingredients that have made the California events so special. For more details and ticket purchases, visit air-water.com/pages/poland EDITOR’S NOTE Images from Air|Water 2025 are available HERE Photo credit: Air|Water and Race Service A video from Air|Water 2025 is available to view and share HERE Images for Air|Water Poland are available HERE ABOUT AIR|WATER From the creators of Luftgekühlt comes the largest single-brand automotive experience to hit Southern California. Embarking on a fresh format that traces Porsche's journey from its inaugural moments to the contemporary masterpieces and most cutting-edge examples of today. For more information, visit air-water.com ABOUT LUFTGEKÜHLT In the Porsche vernacular, Luftgekühlt represents all the air-cooled cars in the manufacturer’s history, from the Pre-A 356 through the 993 model line, which ended in 1998. A true Porsche happening, Luftgekühlt is an experiential car culture event centered around a tightly curated list of historically significant or interesting cars, both street and race. There is no set formula for our events, but we're excited by cool venues, fun people, and creative expression, so you can bet those elements will always be included. The team strives to develop wild ideas that celebrate the passion we have for all things air-cooled, including exciting collaborations with likeminded people and brands. For more information, visit luftgekuhlt.com Contact Details Media Contact media@luftgekuhlt.com Company Website https://air-water.com/

May 06, 2025 07:03 AM Pacific Daylight Time

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