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Unocoin Collaborates With CleverTap to Offer Its Users Omnichannel Customer Experiences

CleverTap

CleverTap, the modern, integrated retention cloud, today announced it has partnered with Unocoin, India’s first crypto exchange, to optimize, accelerate their user engagement, and provide a seamless omnichannel customer experience. Through this collaboration, and by integrating CleverTap’s solution into its app, Unocoin is now equipped to better understand user behavior and has the ability to create segments based on user activity, demographics, and other parameters. Unocoin will also be able to create hyper-personalized campaigns to engage with its audience across multiple channels at the right time with precise communication. “As a platform that helps individuals with investments into cryptocurrencies, we need to be cognizant of the exact needs of our users. Understanding a customer’s behavior on our app becomes vital as this helps us provide a tailored experience. Since awareness and understanding of cryptocurrencies at large is at a nascent stage, delivering precise communication becomes all the more important,” said Suhas SK, Senior Vice President - Marketing, Unocoin Technologies Private Limited. CleverTap enables Unocoin to keep track of app activity, in-app purchases, and returning users. Unocoin will also be able to personalize customer experience using real-time behavioral data with precise predictive recommendations, leading to engagement opportunities based on each user’s exact needs. “We are delighted to partner with Unocoin in their journey to make investing in cryptocurrency easy for all. With CleverTap Retention Cloud, Unocoin will be able to hyper-personalize the experience for every investor. Today, hyper-personalization is crucial at every point in a customer’s journey and is a key enabler to growth. We are confident that with our help, Unocoin will be able to grow and offer its customers exactly what they need,” said Vikrant Chowdhary, Chief Growth Officer, CleverTap. About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights, and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1,200+ customers in 60+ countries and 10,000+ apps, including Gojek, ShopX, Canon, Mercedes Benz, Electronic Arts, TED, Jio, Premier League, TD Bank, Carousell, Papa John’s, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Backed by leading venture capital firms, including Sequoia, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, São Paulo, Bogota, Amsterdam, Jakarta, and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter. About Unocoin Started in 2013, Unocoin is a Bangalore-based technology startup and is India’s first entrant into the bitcoin industry. The company operates India’s largest (in Indian customer base) BTC-INR trading platform which enables Indians to buy, sell, store, use, and accept bitcoin. At its peak, Unocoin processed transactions worth more than INR 2B per month for its 1,300,000+ customers. The startup has been featured among the Top 20 companies in The Fintech20: India List, and have won prestigious titles like ‘The Golden SABRE award’ in financial communications for the project, ‘Bit-by-Bit: Building Bitcoin in India’ and ‘TECH30’ award from YourStory.For more information, visit https://www.unocoin.com/in Forward-Looking Statements Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

July 14, 2022 04:12 AM Eastern Daylight Time

Design Guru Bobby Berk Helps Get Your Backyard Ready for Outdoor Entertaining

YourUpdateTV

Summer is here and many of us are dusting off our patios and getting ready to host family and friends. Recently, Bobby Berk, design expert from Netflix’s Queer Eye, teamed with Shutterfly on a nationwide satellite media tour to discuss some fresh and easy ways to personalize and style your outdoor space. A video accompanying this announcement is available at: https://youtu.be/qqw_Eo7WJA0 It’s time to take advantage of your outdoor space and find budget-friendly ways to make your entertaining area stand out. Luckily, with Shutterfly’s new outdoor home collections, it’s easier than ever before. The collection is made up of seven new products - from pint glasses and picnic baskets to pillows and serving platters - all uniquely designed in an array of aesthetics by independent artists, making it easy to bring your personal style into your outdoor space. According to Berk, “Infusing color is always a great way to elevate one’s outdoor tablescape. From neutral prints to earth tone colors, it's a simple way to perk up your outdoor dining scene.” Berk also suggests adding pillows to each dining chair or using a simple runner to brighten up your table. "A mistake people tend to make when designing their tablescape is choosing items that overpower the space," Berk says, "You want to make sure your space and your guests don’t feel so crowded and that they actually feel like they are outdoors.” For more information and tips on styling your outdoor space, visit shutterfly.com About Bobby Berk Berk is best known as the design guru on Netflix’s Queer Eye, but his rise to fame didn’t happen overnight. After years in the creative and design field, he took the leap to start his own brand. Epitomizing hip, urban luxury, Berk’s designs reflect a stylish and youthful spirit that perfectly fits any lifestyle. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 13, 2022 01:30 PM Eastern Daylight Time

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Custom Menswear Clothier J.Hilburn Names New CEO

J.Hilburn

DALLAS, US - Media OutReach - 13 July 2022 - J.Hilburn, a leading custom-made menswear brand, announces today that Chief Executive Officer (CEO) Dave DeFeo is retiring but will remain a Board Member and advisor to the Management Team. Stein Ove Fenne will succeed DeFeo as the new CEO, effective July 14, 2022. Stein Ove Fenne DeFeo was appointed as CEO in 2019, overseeing J.Hilburn's strategic vision, leading the company through the pandemic and returning the company to increased sales and profitable growth. Taking his place will be Fenne, a direct sales veteran with more than 25 years of experience in leading global businesses with a wealth of direct sales experience. A golf look from the J.Hilburn Spring 2022 Collection, featuring shirting by Ratti During his time as CEO, DeFeo led the company to success as it embraced the use of technology and various clienteling tools. These enabled Stylists to work with their Clients virtually using a state-of-the-art fitting technology app on their phones, a 3D garment configuration tool, visual closets and virtual calls, paving a new way for Clients to purchase custom clothing through meeting with their personal Stylists either virtually or in person, whichever they preferred. Under DeFeo's leadership, the brand also expanded its ever-popular range of custom casual clothing, proving to be a winner when the hybrid work model was adopted everywhere. A suiting look from the J.Hilburn Spring 2022 Collection, featuring cloth by Reda 1865 DeFeo says, “I am proud that we were able to transform our business and continuously provide high-quality products and services to our Clients through new technology while also expanding our casual assortment. It has been an amazing journey to lead J.Hilburn and see our progress throughout the pandemic. This is an exciting time for the company and our Stylists to grow, and I believe the company will thrive with Fenne’s leadership.” Roger Lee, Chairman of J.Hilburn, added, “I want to thank DeFeo for the tremendous work he has done to take J.Hilburn through the pandemic and transform the company into a healthy and growing one. I am sad to see DeFeo take a back seat in J.Hilburn’s future but glad he will be staying on as a Board Member and Advisor. We have been very fortunate to find Fenne during our search and are very confident that Fenne will drive our growth strategy and take the company to the next level.” Fenne served at Tupperware for 17 years before joining J.Hilburn. He was the Managing Director for the Northern Europe sector from 2007 to 2011, where he led the northern European business portfolio spanning 10 countries and successfully turned a four-year revenue decline. He was later appointed as President of the United States and Canada from 2011 to 2018 and Group President of EMEA from 2018 to 2020, overseeing Tupperware’s $1B division in Europe, the Middle East and Africa. He also helped spearhead portfolios of 17 independent business units with manufacturing operations in South Africa, Portugal, Belgium, and Greece. After abundant experiences with an Independent Stylist community like J.Hilburn’s, Fenne has a strong understanding of the direct sales business model. He has been influential in developing a high-performance leadership culture, championed innovative digital strategies and social media initiatives, and led the successful turnaround of multiple established and emerging markets. Most recently, Fenne was President of Yes You Can. Earlier in his career, he was recruited to the Norwegian Armed Forces and graduated from the Royal Norwegian Air Force Academy. Commenting on his new position at J.Hilburn, Fenne said, "I am extremely thankful and honored to be J.Hilburn’s new CEO and be part of an amazing and successful company. I have been impressed by the quality of our Stylists, product, and the strength of our Client relationships that I see so much potential in. With this, I am confident that J.Hilburn will continue to be the world's leading custom-made menswear brand." For more information on J.Hilburn, please visit www.jhilburn.com. About J.Hilburn J.Hilburn is a leading custom-made menswear brand with luxury fabrics sourced directly from the most storied Italian mills. These exceptional fabrics are crafted into individual, custom-made garments for each Client's fit and styling preference. J.Hilburn's custom-made garments are offered through a trusted network of independent Personal Stylists who offer personal fittings and styling sessions at a Client's convenience. J.Hilburn proudly delivers an unmatched apparel experience for men rooted in the core belief that every man deserves access to quality, service and value in his expression of personal style. Contact Details Liz Hickmott Liz Hickmott, Director, Marketing & Communications +1 214-738-5022 liz.hickmott@jhilburn.com

July 13, 2022 08:00 AM Eastern Daylight Time

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Clear Cannabis Inc. Partners with Stash House, New Mexico

Clear Cannabis Inc.

The Clear products will be available to recreational consumers state-wide in New Mexico due to a partnership between Clear Cannabis, Inc. (CCI) and Stash House Distribution New Mexico in August 2022. CCI is the national licensor of the legacy brand The Clear, known as the first company to create premium cannabis distillate that has paved the way to innovate award-winning flavors and products. CCI currently partners with Stash House Distribution in Oklahoma as well. “We like the Stash House manufacturing and distribution model. We work well together, we have seen success in other markets, and we have plans to continue the expansion of the partnership in other states soon” said Seth Wiggins, CCI’s President. The Clear’s launch in New Mexico will include Elite 1000mg cartridges and Elite 350mg All-in-one disposable vape pens. Both products will be offered with AAA grade premium distillate, The Clear’s award-winning flavors crafted with proprietary all-natural blends of botanically extracted compounds for a delicious and consistent consumer experience. The flavors will include Blue Raz, Golden Goat, Grapevine, Lime Sorbet, Orange Cream, and OG. “The companies with the best brands, quality, and service will win out. It’s a competitive market and only the best will survive and thrive, and we believe The Clear is a top-tier brand that delivers” said Shane Finn, COO at Stash House Distribution. Products will be made available to all licensed retail stores in August and early September 2022. Initial supply may be limited. New retail stores interested in The Clear brand may contact info@clrcan.com directly to inquire. The Clear is planning to launch additional products in New Mexico including ENDO, enhanced live resin cartridges and TWAX, infused pre-rolled joints later in the year or early 2023. About Clear Cannabis, Inc. The Clear™ is one of the original cannabis brands. The brand was founded in 2013 by a team of scientists who introduced molecular distillation to the legal cannabis market and in the process reinvented the cannabis industry. As a national cannabis brand and licensor of The Clear™, Clear Cannabis, Inc. products are available in multiple cannabis markets in the U.S. The company is focused on product consistency regardless of state, proprietary formulations, product safety, consumer experience, and expanding product lines. Contact Details Clear Cannabis Inc. Rebecca Maestas Sincere, Executive Director of Marketing +1 720-330-5000 r.sincere@clrcan.com

July 12, 2022 09:00 AM Eastern Daylight Time

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Nearly Half a Million Young People Are Quitting E-cigarettes Through Text: First-of-its-kind program from truth® is helping young people quit vaping nicotine

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/qb2xLRu2VOQ E-cigarette use among young people remains at epidemic levels with nearly one in five high school students using e-cigarettes and approximately 40% of users doing so on a regular basis, according to recent data. What can be done to turn around this troubling trend? Text message programs are available to help young people on their quitting journey. This is Quitting from truth is a free and anonymous text messaging program designed to help young people quit vaping nicotine. The first-of-its-kind quit program incorporates messages from real young people like them who have attempted to, or successfully quit, e-cigarettes. Results from a clinical trial demonstrate the effectiveness of the program and found that This is Quitting from truth increased quit rates among young adults aged 18-24 by nearly 40% compared to a control group. How it works To enroll in This is Quitting, teens and young adults can text DITCHVAPE to 88709. The first messages they receive will ask for their age and product usage so that they are able to receive relevant messages. Users receive one age-appropriate message per day tailored to their enrollment date or quit date, which can be set and reset via text message. Those who are not ready to quit receive at least four weeks of messages focused on building skills and confidence. Users with a quit date receive one week of messages prior to that date and at least eight weeks of messages after their quit date. Throughout the program, users can text COPE, STRESS, SLIP or MORE to receive instant support. Upon completion of the program, users receive periodic text messages from truth and may continue to use supportive keywords for as long as they like. For more information, visit TRUTHINITIATIVE.ORG Teens and young adults can join for free by texting DITCHVAPE to 88709. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 11, 2022 04:00 PM Eastern Daylight Time

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India PM Modi Inaugurates Akshaya Patra's Kitchen at Varanasi

The Akshaya Patra Foundation USA

Los Angeles, CA (July 11, 2022 ) - Prime Minister of India, Narendra Modi, inaugurated the Akshaya Patra Foundation’s newest kitchen at the LT College in Varanasi, on Thursday, July 7, 2022. Governor Anandiben Patel and Chief Minister Yogi Adityanath were in attendance at the ceremony. The event was presided by Madhu Pandit Dasa, Chairman and Chanchalapathi Dasa, Vice-Chairman of the Akshaya Patra Foundation. Sandeep Singhal, Co-Founder & MD of WestBridge Capital, India along with his team also visited the kitchen on the day of the inauguration. After the inauguration, the Prime Minister inspected the facility where meals were served to the children. The guests commended Akshaya Patra’s efforts to address hunger & malnutrition in the country and pledged their support for the organization’s endeavours. Expressing immense gratitude, Madhu Pandit Dasa, said “I extend my heartfelt gratitude to the honourable Prime Minister, Narendra Modi ji for taking time off from his busy schedule to inaugurate our new kitchen in Varanasi. I want to thank the honourable Governor, Smt. Anandiben Patel ji and honourable Chief Minister, Yogi Adityanath ji for gracing this auspicious occasion. Today, we write yet another chapter in our association with the Government of Uttar Pradesh.” He added, “I also want to thank Mr. Sumir Chadha and Mr. Sandeep Singhal, co-Founders, West Bridge Capital & their team for sponsoring this kitchen and supporting our efforts to address classroom hunger. Such collaborative efforts by all the stakeholders will surely take us closer to our mission to ensure a world where children do not have to choose between education and food.” The construction of the state-of-the-art centralized kitchen was supported by WestBridge Capital, an India focussed investment firm managing over US$7 billion of capital. WestBridge Capital has, over the last two decades, identified and invested in multiple high-quality businesses across public and private markets and developed deep expertise and broad networks in Indian business markets. Apart from Akshaya Patra, WestBridge Capital has been engaged in making investments in varied philanthropic projects on an ongoing basis across education, health and environment thematics. The kitchen covers an area of 3 acres and marks Akshaya Patra’s 62nd kitchen which will serve 100,000 students in the district. Akshaya Patra has been an implementing partner of the Government of Uttar Pradesh for the school lunch program. About The Akshaya Patra Foundation USA Established in 2000, The Akshaya Patra Foundation is the world’s largest school meal program, providing hot, nutritious school lunches to over 1.8 million children in over 20,000 schools through 61 kitchens in 14 states and two Union Territories in India. It costs only $20 to feed a child for an entire school year. In 2006, the Akshaya Patra Foundation USA was formed as a 501(c)(3) non-profit organization. The foundation is headquartered in Los Angeles, California and supports the Akshaya Patra mission by raising funds and awareness in the United States. For Further Information: Sagar Thumma, Director - Marketing; sagar@apusa.org About Akshaya Patra Established in 2000, Akshaya Patra is the world’s largest NGO school meal program, providing hot, nutritious school lunches to over 1.8 million children in around 20,000 schools through 61 kitchens in 14 states and two Union Territories in India. It costs only $20 to feed a child for an entire school year. Since the COVID-19 lockdown began on March 24th, Akshaya Patra has served more than 118 million meals to migrant workers and our beneficiaries and their families. Contact Details Akshaya Patra Foundation USA +1 781-438-3090 contact@apusa.org Company Website https://www.akshayapatrausa.org/

July 11, 2022 01:19 PM Eastern Daylight Time

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Bringing Convenience to ‘Summer Essentials’

YourUpdateTV

With summer here, people are excited to head out to the pool or beach for a little fun in the sun. Recently, TV Host and Lifestyle Expert Ereka Vetrini, teamed with DoorDash on a nationwide satellite media tour to discuss some tips to take the stress out of summer planning. A video accompanying this announcement is available at: Summer is the perfect chance to spend some lazy days at the pool or beach, hang out with the kids, reset, relax, and unwind. But with only a couple months to enjoy the summer season, it’s important to set yourself up for success and not waste any time stressing the little things. With DoorDash, it’s easy to stop sweating the small stuff. DoorDash is the one-stop shop for all things summer. Most people think of food delivery when you think DoorDash, but they have also partnered with Walgreens, Dollar General, CVS, Rite-Aid and more local convenience stores to give you quick access to all of the summer essentials that you need. Using DoorDash can help prevent those last-minute trips to the store, which alleviates so much anxiety and allows you to truly enjoy the summer. Did you know the average American has to turn around and go back inside their home to retrieve a forgotten item four times a month? Many Americans forget to pack these essentials and end up paying the price later. Whether that means finding another local store near their destination or going without sunscreen and sunglasses for the day, it’s not an ideal way to start a summer experience. DoorDash is the quickest and easiest way to help you access these summer essentials from wherever you are. Also keep an eye out for summer deals that you can take advantage of. DashPass members get huge discounts across a wide-variety of summer essentials, whether ordering from a restaurant, grocery, or convenience store. DashPass members also get free delivery on orders over $12. These deals will help save you money on summer essentials AND save time that could be better spent on a beach or pool deck, soaking up the sun with your family. For more information, download the app or visit DoorDash.com About Ereka Vetrini Ereka Vetrini is a TV Host, Lifestyle Expert, Brand Spokesperson, Producer, Blogger and proud mom of two. Ereka is currently the host of Lifetime’s Access Health. Access Health brings you the latest cutting-edge developments and innovations in medicine, nutrition and fitness, so women everywhere can take charge of their health starting today! She is also a regular contributor to NBC’s 1st Look and NY Live. As an on-air correspondent for NBC she covers the hottest spots to dine, travel and shop! Ereka was previously the host of TLC Sunday Brunch where she brought you the very best brunch & cocktail recipes, styling tips and so much more! As a mother of two, Ereka enjoys spending every spare minute running after her 9 and 7 year-old. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 08, 2022 12:30 PM Eastern Daylight Time

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Spiceology and Chef Alvin Cailan are Officially Declaring it “Flavor SZN” with New Line Of Spice Blends

Spiceology

Spiceology, a chef-owned, chef-operated company and the fastest growing spice company in America, today announced a collaboration and new line of seasonings with Chef Alvin Cailan, host of The Burger Show, owner of Amboy Quality Meats and Delicious Burgers, author of Amboy: Recipes from The Filipino-American Dream, creator of Eggslut and now the force behind Umami Burger. The new collection, coined “Flavor SZN”, includes four ultra-versatile blends that bring Cailan’s sense for great comfort food to life. “Burgers are synonymous with Alvin, so working together on a burger-inspired line to level up the classics was a no brainer,” said Tony Reed, Senior Director of Innovation and Partnerships at Spiceology. “It was important for both of us to keep these blends simple with recognizable ingredients that work well with all of your favorite foods. With just a few shakes or teaspoons of these blends, your menu favorites can become inspired, at-home staples.” Flavor SZN is minimalistic and nostalgic, with blends that emulate and elevate the simple everyday menu items like burgers, fries and chicken. But despite being minimalist, the blends are complex and all-purpose, intended to level up whatever you shake them on. “A good burger starts with good flavor,” said Chef Alvin Cailan who has traveled the country tasting burgers at the most classic burger spots. “But good flavor is an art. It was critical for me to create blends with Spiceology that bring everyone that good flavor, easily. The blends elevate everyday comfort food, and so we mean it when we say it’s Flavor SZN.” Combining Cailan’s Filipino roots and upbringing in California, his idea of flavor falls somewhere in between the two and beyond: Burger SZN ($14.95) - Start any burger (or really anything) with this solid foundation of salt, pepper and garlic and Cailan’s personal level up touch of ground Mexican oregano. This super savory blend brings dishes to life, including burgers, cauliflower steak, potatoes, pasta, rice dishes and hearty vegetables. Fries SZN ($14.95) - This blend brings side-dishes to the center of the plate. With salt, pepper, garlic, cayenne and a touch of sugar at its core, this blend has sweet and savory scents and leveled up flavor from celery salt. Besides fries, this blend elevates shrimp, edamame, sweet potatoes and nuts. Chicken SZN ($14.95) - Inspired by the flavors of Filipino street chicken, this blend is pungent in the best way possible. The slightly nutty, sweet and peppery taste of this blend comes from Annatto seed, an ingredient often in Filipino cooking. Try it on chicken, noodle soups, bok choy, pork and in dressings. Everything SZN ($14.95) - Paying homage to Cailan’s Filipino roots, this seaweed and mushroom-based all-purpose blend hits all 5 core tastes (sweet, sour, salty, bitter, and umami). Try it on burgers, mushrooms, soups, noodles and fish. The blends are available in 9 oz. jars and as a 4-pack giftable or sample pack. For more information on the partnership and the blends, visit Spiceology.com/collaborations/alvin-cailan. ABOUT SPICEOLOGY Founded in 2013, Spiceology is the fastest-growing privately owned spice company in America, who set out on a mission from day one to eliminate dull flavor. The chef-owned and operated, one-stop spice shop offers innovative signature blends and over 300 fresh small-batch ground spices, herbs, chiles, salts, confections, fruit and vegetable powders, and modernist cooking ingredients. By bringing both staple and unique flavor to leading restaurants and directly to your home kitchen, Spiceology aims to change how its community adds flavor to their food, for good. The brand is sold direct to consumers and chefs across the U.S. and Canada, with customers as far-reaching as Australia and Dubai. For more information or to place an order, visit www.spiceology.com or follow us on Facebook and Instagram. For recipe inspiration, visit here. ABOUT ALVIN CAILAN Chef Alvin Cailan's career spans a multitude of successes. He has risen to become arguably the most high-profile chefs in America's Filipino food movement. He began his career expanding his craft in the kitchens of Michelin starred chefs Matt Lightner and David Lefebre. Following, Cailan garnered national acclaim for the Eggslut food concept which has successfully expanded to national and international locations. In the beginning of 2020, Chef Cailan opened Amboy Quality Meats & Delicious Burgers, the in-demand Los Angeles burger shop that quickly amassed a loyal customer following and in 2021 he became the name and face of international burger chain Umami Burger. Throughout his career, Cailan has focused on quality and taste to ensure the best experience for his customers. His flare for making great comfort food led to his role as host of The Burger Show which airs on YouTube and Hulu reaching a dedicated audience of food and burger lovers around the world. Alvin can be found on Instagram and at alvincailan.com. Contact Details Spiceology Cassidy Levine +1 908-770-7880 cassidy@spiceology.com Company Website https://spiceology.com/

July 08, 2022 08:00 AM Eastern Daylight Time

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Beverage Industry Seems To Be Readying A Lineup of Summer Drinks For A Younger And Pandemic-Weary Consumer Demographic

Splash Beverage Group

As millennials rapidly displace Generation Xers and baby boomers as the biggest spenders in the food and beverage industry, brands are looking for new ways to stay relevant by adapting to their different tastes and habits. Meanwhile, a prolonged pandemic has given rise to its own beverage trends as consumers seek leisure and experiences that they can recreate outside of the traditional bar or restaurant setting. This summer, consumers might be ready to spend more for bolder flavors, premium ingredients and containers that can go with them on adventures they take. Subtle Notes Out, Bold Flavors In? When seltzers began sweeping the market a few years ago, they were capitalizing on demand for gentle, nuanced flavor profiles — hints of citrus and aromas of melon you found in sparkling beverages like Lacroix Group (EPA: LACR) or hard seltzers like White Claw. Now, some brands are reportedly differentiating themselves in a crowded seltzer market by moving toward bigger, single-note flavors that are more distinctive but still familiar. In February, for example, PepsiCo Inc. (NASDAQ: PEP) partnered with Boston Beer Company Inc. (NYSE: SAM) to begin slowly rolling out hard Mountain Dew, an alcoholic version of some of the brand’s most successful flavors, to capitalize on this shift toward bolder but still familiar flavors. The news of the hard mountain dew launch came just months after Boston Beer’s sales of its Truly Hard Seltzer, a subtler seltzer, tanked in 2021. Similarly, Splash Beverage Group (NYSEAMERICAN: SBEV) reported that its sales skyrocket 71% year over year last summer of its Pulpoloco Sangria, the company’s wine cocktail featuring fresh, fruity flavors and bold spices infused in authentic Spanish wines. The “bold yet refreshing” sangria is sold in eco-friendly and portable packaging, capitalizing on other beverage trends, which makes the company optimistic that this summer will see a similar boost to the brand’s sales. The new biodegradable cans are made from 8 layers of paper, making them sturdy yet environmentally conscientious. Quality and Simplicity In Ingredients As younger drinkers shift toward drinking less than older consumers, they’re also seemingly placing increased importance on the ritual and indulgence of the experience. That is, when they do drink, they want quality ingredients and beverages that are free of artificial additives. They want distinctive beverages they can savor. That may be leading to a rise in natural flavor additives and premium ingredients. SALT Tequila, for example, is made from 100% blue agave plants, cultivated for 7 to 10 years before harvesting. Each of the three flavored tequilas uses natural ingredients to infuse those notes of citrus, berry or chocolate. On-the-Go Packaging As temperatures climb, pandemic-weary Americans are clamoring to make up for lost time by getting outdoors and meeting friends for new adventures. A 2022 Trends Report released by Viator revealed that 48% of all bookings made on the site last year were outdoor experiences, a major increase compared to 2019. The largest growth was seen in water sports, which rose 311% over 2019 levels as well as sailing and boating, which rose 122%. Those trends reveal an interest in experiences that balance adventure with leisure — lounging on the deck of a sailboat as you hop from island to island or relaxing on the beach after an afternoon riding jet skis. That uptick in leisurely outdoor adventures is also reportedly driving demand for more portable packaging for premium beverages. Some consumers say they want a sense of luxury and quality but also the convenience of single-serving containers and lighter-weight alternatives to glass bottles. The 2021 launch of Copa di Vino, single-servings of premium Oregon wines, hopes to help answer that demand with a 100% recyclable plastic package that comes with a splash-proof lid. The packaging is meant to allow consumers to toss wine in their bags for a hike or beach day without worrying about corkscrews or packing extra glasses. Splash Beverage Group, an innovator in the beverage industry, owns a growing portfolio of alcoholic and non-alcoholic beverage brands including Copa di Vino wine by the glass, SALT flavored tequilas, Pulpoloco sangria, and TapouT performance hydration and recovery drink. Splash’s strategy is to rapidly develop early-stage brands already in its portfolio as well as acquire and then accelerate brands that have high visibility or are innovators in their categories. Led by a management team that has built and managed some of the top brands in the beverage industry and led sales from product launch into the billions, Splash is rapidly expanding its brand portfolio and global distribution. For more information visit: www.SplashBeverageGroup.com www.copadivino.com www.drinksalttequila.com www.pulpo-loco.com www.tapoutdrinks.com This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Splash Beverage Group +1 954-745-5815 Info@SplashBeverageGroup.com Company Website https://splashbeveragegroup.com/

July 07, 2022 09:09 AM Eastern Daylight Time

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