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Goodway Group Forms Strategic Digital Partnership with Online Grocery Delivery Platform Good Eggs

Goodway Group

Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has formed a strategic partnership with online grocery delivery platform, Good Eggs. Within this new partnership, Goodway Group is focused on driving Good Eggs’ customer acquisition by building the brand’s performance and direct marketing capabilities. Since the onset of the partnership, Goodway Group has helped achieve Good Eggs’ aggressive new customer goal, delivering more new customers in March 2021 than ever previously recorded as being delivered by paid media. As a growing DTC startup, Good Eggs is committed to providing the best quality groceries directly to customers' doors in the San Francisco Bay area, while supporting local, ethically sourced food. Additionally, the company is the only solution in the market that provides groceries and meal kits without a required subscription. Marketing has always been a key initiative at Good Eggs, and the company found that Goodway Group’s unique approach was unlike any other option it had seen in the market. In order to further highlight the Good Eggs brand, Goodway Group is focused on creating a customer service function that uses site and predictive analytics to drive marketing investment decisions, while prioritizing custom solutions tailored to the platform. Goodway Group is acting as Good Eggs’ direct response agency and is the only provider of digital execution, running all forms of the DTC brand’s media, social, SEM and display, audio, native, video, and CTV. “Everything we do at Good Eggs is centered around our customer. We’ve always looked for the best quality products to offer and local farmers and producers are core to this. Our brand is dependent on a top-of-the-line customer experience, which means that our customer acquisition engine must always be top of mind,” Vineet Mehra, Chief Growth and CX Officer at Good Eggs. “From our website to social media, all touchpoints must be prioritized to offer the best possible experience for our customers. We are excited to be working with Goodway Group as they help us to achieve our business goals.” Through this partnership, Goodway Group is taking site-side data from all major platforms and using that to identify how to best utilize it in the customer acquisition engine, while pulling from data on a daily, weekly, monthly, and annual scale to drive top of the line predictive outcomes. Good Eggs has also hired a dedicated team of engineers to make real-time changes, such as tagging, tracking, event UX and website changes or enhancements, based on the needs of the business – ultimately to aid in getting changes to market in a faster, more efficient way. “We are thrilled to partner with Good Eggs as they continue to provide an exceptional experience for their customers,” said Jay Friedman, President at Goodway Group. “Through a focus on performance marketing and unique digital solutions, we’ve been able to act as an extension of the Good Eggs in-house team and form a successful partnership that has already seen valuable results.” About Goodway Group: Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients' needs – and no one else's. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media. Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results. Find Goodway Group online at goodwaygroup.com. Goodway Group. Honestly Smart Digital. Contact Details Kite Hill PR for Goodway Group Rachel Wyncoop +1 631-338-7248 rwyncoop@kitehillpr.com Company Website https://www.goodwaygroup.com/

May 06, 2021 01:35 PM Eastern Daylight Time

Norwegian Cruise Line Celebrates Teacher Appreciation Week By 'Giving Joy' to Educators Across the U.S. and Canada

YourUpdateTV

In recognition and celebration of the countless teachers who have spent the last 15 months giving their all to students across the U.S. and Canada during these unprecedented times, Norwegian Cruise Line, the innovator in global cruise travel, announced this week the relaunch of its "Norwegian's Giving Joy TM" contest, which provides educators with free cruises and a chance to win up to $25,000 for their schools. Recently, Christine Da Silva, Vice President of Communications and Events at Norwegian Cruise Line, participated in a nationwide satellite media tour to discuss this exciting initiative. A video accompanying this announcement is available at: https://youtu.be/_QgnTvXUAvQ "Norwegian's Giving Joy" acknowledges the often-undervalued work of educators and highlights the intersection between travel and education. First launched with astounding success in 2019, with over 1.4 million votes for more than 46,000 teachers, and a total prize of over $100,000 for schools across North America, the contest heralds these selfless warriors. This year's campaign is especially significant given the elevated demands of this profession under pressure. For more information and to vote and nominate for a deserving teacher, visit nclgivingjoy.com About Christine Da Silva: Christine Da Silva is the vice president of Communication for Norwegian Cruise Line, responsible for the development and execution of the brand’s global external and internal communication strategy. Overseeing the Communication and Events teams, she leads the development of the brand narrative; is responsible for reputation, crisis and issue management; and has been instrumental in the launch of engagement initiatives including the game-changing Giving Joy and Encore Moments campaigns as well as the debut of the Company’s latest vessels. Da Silva has over 20 years of experience guiding brands and businesses in delivering authentic and impactful messages through integrated communication and marketing strategies that drive growth, sales and awareness. She is based in the Company’s head office in Miami, Florida About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 06, 2021 01:00 PM Eastern Daylight Time

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Osmo’s Math Wizard Debuts Two Additions That Let Students Embrace Math, Just As Studies Suggest Larger Learning Loss in Math Due to Pandemic

Osmo

With research suggesting a greater learning loss in mathematics, over reading, among K-8 students during the pandemic, and many school districts have yet to reopen full-time, in-person learning, parents are looking for affordable, supplemental at-home learning to help kids with math, and avoid a gap in learning. They are also looking for products to help a child struggling with math or needing a confidence boost to learn it. To meet this growing demand, Osmo launched, for the first time ever, a learning series-- Math Wizard, which now offers two additions. The curriculum-inspired series’ active learning approach allows kids to learn math through tactile play and use of creativity and imagination, so much that they are eager, if not thrilled, to learn more. “What’s amazing is that 20,000 kids played Math Wizard and solved more than 3.5 million math problems since Oct. 1, 2020,” says Pramod Sharma, CEO of award-winning STEAM brand Osmo. “Parents who witnessed their kids using the product were thrilled with their child’s engagement and really liked the healthy screen time.” Self-Paced Games Build Math Confidence, Decrease Anxiety The eight-part Math Wizard series allows kids to experience math through hands-on, narrative- and adventure-driven games, where kids use manipulatives to experiment, exercise their imagination and creativity. The self-paced games drive enthusiasm and help build math confidence, decreasing math anxiety commonly-felt by students and parents, and inspire kids to solve problems on their own--a hallmark of all Osmo games. For struggling learners, targeted hints are built into the games to nudge them along so they find a correct answer, and remain engaged. The series is intended for kids 6-8 years (grades 1-2), and perfect for learning at home. The first two titles of the series cover the foundations of addition and subtraction, and introduce students to measurement standards, while the third and fourth titles focus on laying foundations for multiplication and division, adding more than two numbers, understanding how equations are formed, and addition and subtraction fluency. Families can start a child’s education by purchasing any title within the series. Newest Additions to Math Wizard The third title in the series is Math Wizard and the Amazing Airships (available for iPad and Fire; retail $59.99 at playosmo.com and Amazon.com ), which focuses on mathematical thinking, where kids join Rupert the robot mouse in building and designing airships for the many islands of Spellbarrow Port. Using math and Rupert’s magical wrench, kids deliver packages, balance objects so they can fly, and navigate challenges like thunderstorms and high winds. Amazing Airships features two games and the box contains: 1 Magical Board; 16 Ship Pieces; 16 Cargo Pieces; 12 Balloon Pieces. The two games contained within are: Airships - players build airships on their mat and test them in the skies, learning how to balance lift (balloons) and weight (packages, wood blocks) so they can fly. Clockwork - in this all-digital game, players use their fingers and counting skills to wind up a team of quirky clockwork robots, to the right amount, so they can move around the port Kids will learn: Building and balancing equations Practicing addition and subtraction Solving for an unknown value Introduction to algebraic thinking The fourth title is Math Wizard and the Enchanted World Games (available for iPad and Fire; retail $59.99 at playosmo.com and Amazon.com ), which sets the foundations of multiplication and inspires critical thinking. Here, kids create power smoothies and meals for athletes across various competitions! Using math skills, they give their team the right mix of magic ingredients needed to win the gold. The box features 2 games and contains: 1 Lunchbox Mat; 27 Fruit & Veggie Pieces; 1 Juice Mat; 12 Fruit Strips; 1 Magical Token. The two games contained within are: Bento Box - players choose from five different sports and help athletes by packing them a magic lunchbox requiring the best combination of fruits Juice Team - elite athletes across four different sports count upon players to blend the right number of fruits to create a magic juice, so they can win trophies Kids will learn: Repeated addition as a foundation of multiplication Advanced addition and subtraction Number decomposition Analytical skills Osmo also offers a 4-box set featuring 4 Math Wizard titles ( Magical Workshop, Secrets of the Dragons, Amazing Airships and Enchanted World Games ) and includes a base for iPad or Fire ( retail $236 at playosmo.com and Amazon.com). The fifth title in the Math Wizard series will debut in Fall 2021. Praised By Parents & Teachers; Math is a Critical Life Skill “ Math Wizard couldn’t have come at a better time! Since we are distance learning, the kids could use the extra hands on help with math. The creative story lines and fun physical items made teaching math concepts fun! The layout was similar to how they teach common core in school so that was extremely helpful.” Jenielle Chaney, parent, Orange County, California “ Math Wizard is helping my students to subitize basic addition problems. They love to get their turns making potions and that makes them love addition and subtraction. The visual of using tens and ones is also reinforcing place value. Both basic addition and understanding place value are key foundations to success in learning mathematics in the future. To have a successful life, you have to have basic math skills. Math is used in just about every aspect of life.” Zandra Clay, first grade teacher, Lockhart, Texas “In my opinion, math is definitely a critical life skill. Through math, students are able to analyze options, make decisions, and find new ways of thinking and problem-solving. These skills are needed for day-to-day activities....” Alexa Brown, elementary school teacher, Alma, Alabama Additional teacher feedback here. About Osmo Osmo is an award-winning STEAM brand whose products are used in over 30,000 classrooms and 2.5 million homes. It is building a universe of hands-on play experiences that nourish the minds of children by unleashing the power of imagination. The company brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Founded in 2013 by ex-Google engineers Pramod Sharma and Jerome Scholler, the Osmo Play System fuses digital gameplay and physical interaction to create fun and nutritious play experiences designed for all kids. Osmo is headquartered in Palo Alto, California. Learn more at playosmo.com. iPad & Fire Compatibility for Math Wizard Contact Details Karen O'Dell +1 310-251-0550 karen@playosmo.com Company Website http://www.playosmo.com

May 06, 2021 04:00 AM Pacific Daylight Time

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Graphic novel tackles disinformation around COVID-19 Vaccine and critical 5G infrastructure

Stockwood Strategy

Sophisticated social media campaigns sponsored by bad state actors are responsible for creating and spreading disinformation around the critical Covid-19 Vaccine and emerging infrastructure such as 5G technology for communications. Erly Stage Studios has today published Bug Bytes, the digital graphic novel, which sheds a light on the disruptive forces at work. This book is the second installment of the graphic novels that are a part of the Resilience Series commissioned by the US Cyber Infrastructure and Security Agency (CISA). Bug Bytes will inform and educate people on the dangers and risks associated with dis- and mis- information through fictional stories inspired by real-world events. In Bug Bytes, readers will meet the protagonist Ava Williams, a journalist and academic, patriot and member of Symous - a group fighting disinformation and foreign interference in elections as polling day approaches. Ava’s life gets tangled up in a web of lies as her father, a 5G technician gets hurt and she works to understand what a seemingly innocent poll online related to 5G technology has to do with the 5G Vaccine? Ava is surprised by the reaction of the anti-vaccination community at what is proven to be engineered data and has the unenviable task of making the case to the public at large for how they can be weary on data online with unproven provenance. Farid Haque, founder and CEO of Erly Stage Studios commented: “We’re delighted to have been commissioned by CISA to create a practical and engaging communication tool that highlights the existential threat of disinformation in the context of bad state actors. While the story is fictional many of the approaches shown are very much grounded in the reality of the technology we live with and are exposed to almost daily.” Bug Bytes provides a unique education for the reader about the world of social media and how digital resources can be hijacked to serve a more nefarious agenda. The ability for foreign bad state actors to weld this kind of influence on another nation is unprecedented as is their ability to twist and manipulate a narrative to use domestic groups to do their bidding. The work helps the reader understand the need to exercise care when it comes to consuming news and information via social media platforms and online sources of information. In the story, Ava Williams and a team of patriots are racing against the clock to shine a spotlight on the source of disinformation engineered to hurt critical communication infrastructure and damage the Vaccine roll-out efforts. Ava’s investigative journalism leads her through the metaverse to find allies and discovers through hard graft that foreign actors are tinkering with public data to maliciously mislead and influence perceptions of 5G as a communications technology and its fabricated link to vaccine effectiveness. “Bug Bytes is the culmination of the wealth of experience that Clint Watts brings in cyber warfare and disinformation and our studio’s creative direction and storytelling style. We spent months researching the real life incidents and then wrapped them into a fictional story” added Farid Haque. The graphic novel is being made available by CISA to the general public online as a free resource as the Covid19 vaccine roll out continues to have an impact across the United States and the world at large. The work is available for free for the public and media to read at the following URL: https://www.cisa.gov/cfi-resilience-series-graphic-novels. A first title in the series was released a few months earlier last year ahead of the US elections titled Real Fakes. Watch this space and log back into https://publishing.erlystagestudios.com/ to learn more. Contributing artists to Bug Bytes include: Jose Niño Galenzoga, Patricia Beja, Mona Shan and Joel Santiago. Lettering and layouts by Komal N. and Haroon M. Story by Clint Watts and Farid Haque, supported by the script writing team which includes Michael Gianfrancesco and Kabir Sabharwal. Edited by Tolly M. and Laila Khan. Special thanks to Randall Heather and Max Brooks. Erly Stage Studios is an indie publisher, headquartered out of London, United Kingdom, capturing iconic stories in serious graphic novels. We are an expert team of educators, storytellers, and artists working to create awareness about important topics using the graphic novel medium. The team loves shining a spotlight on stories that are yet to see the light of graphic novels. As an expert team of teachers, researchers and designers the team works with innovative organisations and policymakers around the world to deliver soft power through engaging and creative projects. Contact Details Erly Stage Studios Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://publishing.erlystagestudios.com/

May 06, 2021 05:00 AM Eastern Daylight Time

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Mother’s Day Gifts On-Demand from DoorDash

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/H75CYj5AsR0 This Mother’s Day, whether you’re treating a mom in your life near or far, DoorDash is serving up effortlessly perfect, on-demand gifts for every type of Mom - from the chocolate lover to the floral fanatic, DoorDash has you covered (even if you’re gifting at the last minute)! Additionally, DoorDash is announcing today brand new offerings from Jo Malone and The Honest Company, just in time for Mother’s Day in select markets! Give Mom the gift of self care with one of the five exclusive, limited edition self-care bundles from The Honest Company, available exclusively via DashMart, or check out the Jo Malone virtual storefront on DoorDash for unique, luxury products for the bath, body and home. With DoorDash’s Gifting feature, you can choose from beauty products, flowers, chocolates, baked goods, brunch staples, products made by women, and more from local and national favorites and from DashMart, a new kind of convenience store! Gifting through DoorDash also allows you to put a customized, personal touch on a gift with a wide selection of fun virtual cards, a personalized gift message, and same-day delivery directly to mom’s doorstep, with the option to schedule delivery up to 4 days in advance. For those looking to treat mom with fantastic items from women-owned businesses, customers can check out DoorDash’s Made by Women Program by searching “women owned” on the DoorDash platform to discover local favorites. A gift guide is available for every type of mom, available on-demand through DoorDash! And, as a special promotion for Mother’s Day, DashPass members will receive $10 off an order of $50 at The Flower and Gift Boutique when they order between 5/1 - 5/9 and use code: 10FORMOM Mother’s Day Gifts On-Demand from DoorDash For the Chocolate Loving Mom: Nothing says I love you like an ooey-gooey chocolate treat for the mom in your life. Check out the following dessert shops in select areas to find an assortment of chocolate goodness: Cosmic Brownie Cookie from Crumbl Cookies Chocolate Cupcake from Susiecakes Two Chip Chocolate Chip cookies from Levain Bakery For the Floral Fanatic Mom: Send a beautiful bouquet from the Flower and Gift Boutique or search for the Flowers & Gifts carousel in-app for a wide selection of flowers near you. From now until May 9 DashPass subscribers in select cities can get $10 off their order of $40 or more when they use code ‘10FORMOM’ at the Flower and Gift Boutique on the DoorDash app. For the Mom Who Loves to Brunch: Start Mom's day off right, with brunch delivered straight to her bed, kitchen table, or anywhere she wishes to enjoy the best meal of the day! Whether she's particular to sweet or savory, DoorDash offers a wide selection for every type of palate. Sun in My Belly (Atlanta) Eggspectation (Baltimore) Buttermilk Channel (Brooklyn, NY) D Cuisine (Chicago) Hudson 29 (Columbus) Lucille’s (Houston) Honey Bee’s House of Breakfast (Los Angeles) Sadelle’s (Manhattan) The Egg Spot (Miami) Hope Breakfast Bar (Minneapolis) Sweet Maple (San Francisco) Cassis American Brasserie (Tampa) Maketto (Washington D.C.) For the Mom Who Deserves to be Pampered: Gift mom with one of five exclusive, limited edition self-care bundles from The Honest Company, available exclusively via DashMart. Bundles are available in the following cities: Chicago, IL Houston, TX Denver, CO Carrollton, TX Tempe, AZ Sacramento, CA Baltimore, MD Minneapolis, MN Columbus, OH Indianapolis, IN For the Mom Who Needs a Break from Cooking: Treat mom to an amazing meal from one of these women-owned restaurants in select cities. Goddess and the Baker ( Chicago) Nong's Khao Man Gai (Portland) Kismet (Los Angeles) Fauzia’s Heavenly Delights (NYC) Glen's Garden Market (Washington D.C.) Visit DoorDash.com or TryCaviar.com or download the apps to your mobile device About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 05, 2021 02:00 PM Eastern Daylight Time

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Accelerated Wealth Advisors welcomes Susan Auer

Accelerated Wealth

Accelerated Wealth Advisors, LLC (AWA) announced today Wealth Advisor Susan Auer has joined the firm to help clients achieve their retirement goals. “We are pleased Accelerated Wealth continues to attract talented and experienced professionals dedicated to helping clients with their financial future,” said Accelerated Wealth’s Financial Advisor Dustin West with whom Susan Auer will partner with to serve clients. “As a Certified Financial Planner™, Susan brings a wealth of knowledge and experience to our team.” Susan is a Colorado Springs native and holds a bachelor’s degree from Colorado University. Before joining AWA, Susan spent eight years helping clients at USAA develop financial plans and achieve financial success. As a Wealth Advisor, Susan’s experience includes holistic financial planning for achieving savings goals; investment selection; retirement, estate, family and legacy planning; life insurance/protection planning; and health solutions. Susan Auer added, “I am passionate about empowering every client to achieve their financial goals. I believe the key to client success is through developing well-established relationships and comprehensive individual plans. As an independent firm with time tested strategies and access to a variety of investment solutions, Accelerated Wealth provides objective advice and wealth management services for our clients.” About Accelerated Wealth Advisors (AWA) Accelerated Wealth Advisors, LLC is a Colorado Springs based wealth strategy firm dedicated to providing effective strategies to help its clients make wise financial decisions. AWA’s business practices and culture are driven by its core values of faith, integrity, relationships, vision, excellence and being coachable. AWA is headquartered in Colorado Springs with four offices located in three states including additional Colorado offices in Lone Tree and Englewood. For more information please visit www.acceleratedwealth.com or Facebook. All Rights Reserved. Advisory services are offered through Accelerated Wealth Advisors, LLC, a SEC Registered Investment Advisor. Accelerated Wealth Advisors, LLC and Accelerated Wealth, LLC are affiliated entities and do not provide legal or tax advice. The information contained herein is obtained from sources deemed to be reliable. Accelerated Wealth Advisors, LLC and Accelerated Wealth, LLC cannot be responsible for the accuracy of the information being presented. Not an offer to buy or a solicitation to sell securities. See your accountant or legal counsel for tax or legal advice. Not affiliated with or approved, endorsed, or authorized by the Social Security Administration or any other government agency. All investing involves risk. Contact Details Accelerated Wealth Advisors, LLC Sloane Herman, Director of Marketing +1 719-466-5639 sloaneh@acceleratedwealth.com Company Website https://www.acceleratedwealth.com

May 05, 2021 08:03 AM Mountain Daylight Time

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Celebrating Mother’s Day With Nintendo

YourUpdateTV

Mother’s Day is arriving soon, and it’s a great chance to give the gift of family time. Recently, Host and TV Personality Lilliana Vazquez, teamed with Nintendo and YourUpdateTV on a satellite media tour to discuss how Nintendo is fostering connectivity for the entire family. A video accompanying this announcement is available at: https://youtu.be/azej87vU7tA For Mother’s Day, give the gift of self-care and family time with the Nintendo Switch family of systems. These systems, games and experiences can help foster connectivity for the entire family. This includes mom’s personal “me” time and game nights together with the family, while also allowing both moms and kids to connect with their friends. Here are some top picks: With the Nintendo Switch family of systems, families have the choice of a system that best fits their needs and play styles. Nintendo Switch can be played on the TV or taken on the go, while Nintendo Switch Lite is a dedicated gaming handheld system great for moms who love playing in handheld mode. Animal Crossing: New Horizons: There are so many ways to create, enjoy and share your island getaway. Explore and customize your island at your own pace, meet residents, discover new activities and share your unique island life with friends and family. With seasonal updates to the game releasing on a regular basis, now is the best time to jump into the world of Animal Crossing: New Horizons to see what everyone is talking about. Ring Fit Adventure: To help keep your family active, Ring Fit Adventure allows you to explore an adventure world and conquer enemies using the Ring-Con, Leg Strap and Joy-Con accessories that will respond to your movements, allowing the game to turn them into in-game actions. You can even pass the Ring-Con and Leg Strap accessories to a buddy and take turns in different mini-games, like breaking boxes with gusts of air and crafting pottery using squats. It’s a great way to stay active while at home! Just Dance 2021: Just Dance 2021 is the ultimate dance game for the whole family, with 40 hot new tracks, including chart-topping hits like “Don't Start Now” by Dua Lipa, “Feel Special” by TWICE, and “Señorita” by Shawn Mendes & Camila Cabello. Start a dance party your friends and family can enjoy together! ColourPop x Animal Crossing: New Horizons: Well-loved cosmetics brand ColourPop crafted a unique makeup collection inspired by aspects of Animal Crossing: New Horizons. These include lip tints, eyeshadow palettes and pressed blushes, all with colorful packaging featuring characters and themes from the game. Danielle Nicole x Super Mario: Innovative fashion brand Danielle Nicole designed and produced a nostalgia-inducing collection of bags based on the Super Mario franchise. These bags range from crossbodies to backpacks, all featuring Super Mario inspired images that are sure to excite trend-seeking moms everywhere. For more information, visit Nintendo.com. About Lilliana Vazquez: Lilliana is a trailblazing interviewer, style expert and author. The enterprising star has curated a career that began from a small blog, to being seen by millions daily on numerous nationwide platforms and morning talk shows. Lilliana has always been passionate about giving back and actively advocates on issues such as education, health, immigration and economic empowerment. She also embraces and welcomes her responsibility as a role model for others in the Latinx community who aspire to work in television. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 05, 2021 09:00 AM Eastern Daylight Time

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The First American Samurai With Divine Purpose

Koyamada International Foundation

The Last Samurai star Shin Koyamada and wife of 16 years, Nia Lyte, tried everything possible to get pregnant, but dishearteningly, nothing worked. As time slipped by and Nia’s biological clock started ticking, the odds of pregnancy became overwhelmingly against them. The couple tried many rounds of IVF treatments with top fertility doctors in different countries, reiki, yoga, acupuncture, Tibetan meditation, natural herbs, hormone stimulation, astrology, and a cosmos analysis to see if the ancestors were interfering, yet all techniques failed. With each defeat, the Koyamada’s spirits waned, fear and anxiety increased. A miscarriage almost sealed the decision of starting a natural family simply would not happen. After the miscarriage crisis, when Nia and Shin went to Japan, their Shintoist Japanese friend, who had a similar journey, said that a spiritual person told the couple to beseech the Virgin Mary on their behalf. Coming from a Japanese Shintoist, Nia was taken aback by the recommendation and yet touched when she met her friend’s miracle daughter. Back in Los Angeles and during the dawn of the pandemic, Nia joined a small Christian Bible group, and Nia and the group prayed together for a baby. Nia got pregnant three months later. Nia boldly recalled, “This changed our family. It is different when you read about miracles or see them in films. When you experience a miracle in your own flesh, it is very powerful. I made a promise to God that if He could give us a baby, I would share this miracle with the world. I would also give Jesus and his mother Virgin Mary all the glory. It may sound crazy, but when everything else failed, the power of prayer worked for our family.” In early 2021, little Shun Nathan Koyamada entered into Shin and Nia’s lives. Not giving up on each other, sticking it out together, and overcoming the trauma of five long years, Shin and Nia further proved that marriage truly is not always about looking at each other but looking in the same direction. Proud father Shin shares that the name Shun is derived from his ancestors, the Hayato People who lived in the Satsuma Domain, today's Kagoshima Prefecture located at the southern most area of Japan's Kyushu Island, where 900+ years ago the name came into use by the samurai under the title Hayato no suke. Nia added that Nathan means gift from God. Shin discovered his samurai ancestry via his grandfather, telling him old stories based on the grandfather's life-long research on the subject. Surprisingly, Shin didn't know his samurai ancestry until after the release of the Hollywood blockbuster Last Samurai, a film influenced by the 1877 Satsuma Rebellion, where Shin's character Nobutada Katsumoto, inspired by his real samurai ancestor, befriends Tom Cruise's Algren role. Apart from his samurai descendants, Shun's unique heritage includes being half Colombian, half Japanese, and the first American samurai born in the United States. As Nobutada might say, "Jolly Good.” According to Shin and Nia, doctors said that since science should have worked but failed, she had a two percent chance of having a healthy natural pregnancy. They concurred that Nia giving birth to a biological baby was a medical miracle. Shun is a miracle baby and is proof to the Koyamadas of a higher power in charge. For Shin and Nia, having a baby completes the circle in their lives. After co-founding KIF ( Koyamada International Foundation ), a nonprofit organization dedicated to inspiring youth and women to achieve their dreams. Now for the Koyamadas, their work takes on added meaning beyond being symbolic. It is now more personal. KIF can create miracles for others. Because after their personal miracle, the Koyamadas have the strength of three spirits: dad, Shin; mum, Nia; and son, Shun. Follow Nia and Shin on social media Facebook @NiaLyteShow and @shinkoyamada, Twitter @nialyte and @shinkoyamada, Instagram @nialyte and @ shin_koyamada. For interviews and media inquiries, contact Kelly Bennett at Bennett Unlimited PR at (949) 463-6383 or Kelly@BennettUnlimitedPR.com. Contact Details BENNETT UNLIMITED PR Kelly Bennett +1 949-463-6383 kelly@bennettunlimitedpr.com Company Website http://koyamada.org

May 05, 2021 02:02 AM Eastern Daylight Time

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Shreesha Ramdas to join CIPIO’s Advisory Board to hyper accelerate growth

CIPIO.ai

CIPIO, a B2C Subscription Success company, today announced that Shreesha Ramdas has joined its board of advisors. Ramdas currently serves as SVP and GM for Medallia-owned Strikedeck – a powerful customer success automation solution. Prior to Medallia, Ramdas co-founded Leadformix, a marketing automation platform acquired by CallidusCloud in 2012. A seasoned entrepreneurial executive with a proven track record of launching and rapidly scaling automation solutions for customer success and marketing, Ramdas is constantly on the lookout for the “next big thing” in the customer engagement world – an attitude that led him to join CIPIO’s advisory board. Customer churn is a rampant reality in the B2C Subscription industry, given how easy it is for customers to downgrade, switch, or cancel service providers in a matter of just a few clicks. Industry study suggests that 96% of B2C Subscription businesses believe their customers churn for reasons that could have been prevented, managed, or fixed. Post Covid, Net Revenue Retention (NRR), and Customer Retention have become strategic priorities for B2C Subscription companies and will continue to become table stakes over time. According to Bain and Company, increasing customer retention rates by just 5% increases 25% profits for B2C Subscription companies. “In a world where the bar for customer engagement keeps going higher, I love how CIPIO is redefining customer retention - making it actionable, easy and impactful for B2C Subscription companies through its Data Apps,” said Ramdas. “The SaaS landscape continues to explode with solutions, yet there are literally very few solutions solving NRR and Customer Retention for the B2C Subscription companies. With its code-free Enterprise AI and Domain-Infused Data Apps Platform™, CIPIO offers the precise action to drive measurable results for B2C Subscription companies.” With the B2C Subscription Economy expected to be valued at a whopping $478 billion by 2025, it is surprising that the industry’s churn rate is two times that of the B2B SaaS Economy. CIPIO’s Domain-Infused Data Apps Platform™ aims to tip this balance back and level the playing field. “I’m ecstatic to have Shreesha onboard as we move full-speed into our next phase of growth and innovation. The hybrid economy is here, and you can no longer hope to just focus on acquisition as it costs five times as much to attract a new customer than to keep an existing one,” said Growson Edwards, Co-Founder, and CEO of CIPIO. “Our mission is to enable B2C Subscription companies to proactively prevent churn and achieve higher Net Retention Rate for consistent growth. Shreesha’s obsession and tremendous experience in launching customer success solutions and product experience will accelerate our product innovation yielding higher returns for our customers.” About CIPIO CIPIO is pioneering the Industry's first domain-infused Data Apps Platform™ that humanizes and automates predictions and recommendations to increase Subscriber engagement, retention, and growth for B2C Subscription Companies. CIPIO's early adopters include Crunch Fitness, Industry's Gym, Xponential Fitness, Motor City Church, Pure Barre, Club Pilates, AKT, YogaSix, NCFit, Cyclebar, RowHouse, Stretch Lab, and Stride who have witnessed a significant return on investment in a short time. Contact Details CIPIO Chris Foudy +1 831-238-1905 chris@cipio.ai Company Website https://cipio.ai/

May 04, 2021 02:20 PM Eastern Daylight Time

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