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ESA Names Aubrey Quinn as SVP, Communications & Public Affairs

The Entertainment Software Association

The Entertainment Software Association (ESA) today announced that Aubrey Quinn has joined the ESA as Senior Vice President, Communications & Public Affairs, reporting to President and CEO Stanley Pierre-Louis. Quinn will be responsible for leading the trade association’s integrated communications efforts to showcase the video game industry’s growing impact on people, culture and the economy. “We could not be more excited about harnessing Aubrey’s expertise, vision and energy to amplify the positive impact of video games in society and in our daily lives,” Pierre-Louis said. “Aubrey’s experience will be invaluable in helping consumers and policymakers alike understand the pivotal role video games play as the leading form of entertainment today.” Quinn joins the ESA with nearly 20 years of communications and public affairs experience. Most recently, she served as Partner & Chief Operating Officer at Clyde Group, during which she provided strategic counsel to the ESA as an agency partner. Her earlier career included roles at boutique agencies and at organizations such as Children’s Miracle Network Hospitals, where she helped introduce the national campaign for Extra Life. She serves on the board of Generation Hope, a non-profit organization that seeks to ensure teen and student parents can experience economic mobility through educational opportunities. Quinn is also the recipient of several prominent industry awards, including the Ragan's Top Women in Communications award, the PRovoke Innovator 25 list, Washington Business Journal's 40 under 40 and PRNews’ Top Women in PR. “The video game industry is leading the world in innovative and interactive entertainment, while solidifying its role as a force for social good, economic growth and development,” Quinn said. “We will continue telling the stories of the creatives, designers, developers and others who — through their incredible work and new game experiences — are helping to elevate the role of play in the way we engage and interact with one another.” This news comes as the video game player community continues to expand. The ESA’s 2022 Essential Facts About the Video Game Industry report, released earlier this year, found that 97% of all Americans value the benefits of video games. More than 65% of Americans play video games — which translates to more than 215.5 million players from all walks of life. For more information on the ESA’s policy priorities and how the video game industry is driving economic opportunity, visit https://www.theesa.com/. About the ESA The Entertainment Software Association (ESA) serves as the voice and advocate for the U.S. video game industry. Its members are the innovators, creators, publishers and business leaders that are reimagining entertainment and transforming how we interact, learn, connect and play. The ESA works to expand and protect the dynamic marketplace for video games through innovative and engaging initiatives that showcase the positive impact of video games on people, culture and the economy. For more information, visit the ESA’s website or follow the ESA on Twitter @theESA. Contact Details Karen Elliott +1 202-223-2400 kelliott@theESA.com Company Website https://www.theesa.com/

November 15, 2022 09:00 AM Eastern Standard Time

Research Shows that Age Assurance Needs Clarity and Improvement

FOSI

The Family Online Safety Institute ( FOSI ) today released a new report, Making Sense of Age Assurance: Enabling Safer Online Experiences, which explores awareness and attitudes toward age assurance among parents and children in the United States, United Kingdom, and France. Age assurance ensures that users who do not meet age minimums cannot access online platforms, or must stay in age-appropriate environments. This new report found that age assurance methods are received with mixed perceptions, with respondents showing an openness to future solutions but also highlighting the need for education and transparency upon implementation. Key findings from the report captured levels of awareness among parents and children, outlooks on the use of biometric data, and cultural contrasts in parenting style. “Age assurance has long been a challenging area for the technology industry, as certain methods may also require the collection of more user data,” said Stephen Balkam, FOSI CEO. “This year’s report shows a clear opportunity to improve methods of age assurance, which must begin by helping people to understand it. This means providing clarity around the purpose of assuring age, how the process works, and how they benefit.” “At Google, we are committed to creating age-appropriate experiences to help kids and teens use technology in a safer and more privacy-protective environment,” said Markham Erickson, Vice President, Government Affairs & Public Policy, Google. “This research highlights the complexities associated with establishing the age of users and the importance of including the perspectives of both parents and their children in the discussion. We are proud to partner with FOSI on this critical work and will continue to collaborate on how to help kids and teens enjoy the benefits that technology has to offer when it comes to learning, staying connected and having fun.” Parents and responsibility Despite growing concerns about younger children accessing platforms while underage, this study found that most parents (53% in the US, 57% in the UK, and 49% in France) are willing to make an exception or allow their child to bypass an age requirement, though they then often require direct oversight of the account or discussions about how to use an app safely. While the majority of parents (74% in the US, 80% in the UK, and 73% in France) see themselves as the primarily responsible party for ensuring that their children interact with age-appropriate content, more than half of parents in each country surveyed agree that industry and government should both be more involved in protecting children. Future solutions Despite hypotheses that the use of biometric components may cause concerns around data privacy, this report found that respondents are open to age assurance methods that include it. Over two-thirds of parents and children in the US and UK, and roughly half in France, indicate that they are open to age assurance methods that include a biometric component. Nearly two-thirds of parents across all three countries feel that biometrics are an effective tool for assessing age. If offered, parents report that their most ideal method for setting age assurance on apps and services would be on a per account basis, the point at which they are downloaded from an app store. Country differences The report also finds that different social and cultural factors impact parenting styles and child-parent relationships in each country. US parents reported the highest amount of time spent monitoring their children’s online usage at 11.8 hours per week, in contrast with UK parents at 7.6 hours per week, and French parents at 3.5 hours per week. French parents are also the least likely to use tech tools such as monitoring software or apps to oversee their children’s online activities. 87% of US parents and 82% of UK parents have used such tools, compared to 65% in France. This study was supported by Google, and conducted by Kantar. Topline findings will be presented at the FOSI 2022 Annual Conference, Trust and Assurance: Online Safety in an Uncertain World. Each year, FOSI convenes the premier event in online safety, bringing together leaders from across industry, government, academia, and the nonprofit sector. This year’s agenda includes topics such as content moderation, privacy policy, safety in the metaverse, digital wellbeing, and more. The conference will feature remarks by FTC Commissioner Alvaro Bedoya, as well as the launch of the Global Online Safety Regulators Network, a new initiative seeking to encourage a collaborative approach to legislation globally. About FOSI The Family Online Safety Institute is an international, non-profit organization that works to make the online world safer for kids and their families. FOSI convenes leaders in industry, government and the non-profit sectors to collaborate and innovate new solutions and policies in the field of online safety. Through research, resources, events and special projects, FOSI promotes a culture of responsibility online and encourages a sense of digital citizenship for all. FOSI's membership includes many of the leading Internet and telecommunications companies around the world. Contact Details Curley Company for the Family Online Safety Institute Justin Siraj +1 202-505-0143 justin@curleycompany.com Company Website https://www.fosi.org/

November 14, 2022 08:00 AM Eastern Standard Time

Tia Lee Returns in 2022 with the Premiere of "Falling in the Deep", First Episode of "Goodbye Princess" Animation Series

Redhill Asia

HONG KONG SAR - Media OutReach - 14 November 2022 - Tia Lee, Asian fashion icon, pop singer, film and television actress, has released a first-of-its-kind MV pre-release production that blends animation, music and fashion videography, to mark Tia's return. Upon release of the "Goodbye Princess" animation trailer and the first episode of the 6-part series, an unprecedented record of over 13.65 million views were achieved for this unique form of storytelling and music launch within the first 72 hours. The "Goodbye Princess" pre-release campaign kicks off with a 6-part animated animation series. Each 30-second episode has the spirit of a classic fictional "princess", reconstructing age-old stories to tell a whimsical tale inspired by Tia's own experiences and journey in entertainment industry. "Goodbye Princess" showcases Tia's determination to break free from stereotypes and shake off biases that have been placed on her, paving the way forward to take ownership over her own destiny. Today, Digital Cover themed " The Voice " and an in-depth interview of Tia Lee by Vogue Hong Kong was also released, allowing followers around the world to have a glimpse of Tia on her new refreshed journey towards female empowerment. The first animation episode, " Falling in the Deep ", premiered on 11 November, featured a carefree mermaid swimming happily in a calm ocean. By chance, she spots an old television set on the seabed, which is the entrance to a tunnel that transcends time and space. Captivated by the lights, she swims into the tunnel's kaleidoscope of imagination and temptation. Suddenly, the mermaid realises that her tail has transformed into legs. Unable to swim, she sinks deeper into the ocean as a beam of light surrounds her. Will this beam of light come to the rescue of the mermaid? Or is it a sign of troubles to follow? What will she encounter next? The answers will be revealed in episode 2, to be released on 15 November (tomorrow). Accompanying the premiere was a poster released on 12 November that explained the underlying messages of the animated short clip: The television set symbolises the start of Tia's journey into the entertainment and fashion scene; The kaleidoscope reflects imaginations and temptations. The kaleidoscope also hides different easter eggs of Tia's actual appearances and looks when she first joined the industry; The mermaid losing her tail calls out her helplessness upon realising the true nature of show business. Complementing the stunning series is a set of motion and still images of Tia based on the same theme of " Falling in the Deep ", curated by award-winning Creative Director, Tony C. Miller. The motion and still images portray a stunning Tia in an iconic green couture dress underwater. While the production took under the water, it also overcame a big challenge – Tia's fear of water. This first animation and fashion videography series represents a breakthrough in MV pre-release execution and also a personal breakthrough for Tia. Stay tuned for more exciting development of Tia's " GOODBYE PRINCESS " journey, which will be out soon! Episode 2 release schedule: Official press materials: Tia Lee Official Channels: Instagram @leeyufen: https://www.instagram.com/leeyufen/ YouTube: https://www.youtube.com/@tialeeofficial/ Facebook: https://www.facebook.com/leeyufentialee/ Weibo: https://weibo.com/u/1396928042/ About Tia Lee: Tia Lee (李毓芬), born in Taipei, is an Asian pop singer, film and television actress, model, and former member of the girl band Dream Girls. In addition to her acting roles and musical career, Tia appears frequently at major fashion shows. As a fashion icon and trend-setter, Tia has graced the covers of fashion, beauty and lifestyle magazines such as Vogue, Elle, Marie Claire, and shares her beauty and fashion tips through a number of Vogue’s social media channels. Contact Details Media Contact +852 6077 7342 global@redhill.asia

November 14, 2022 07:09 AM Eastern Standard Time

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Tia Lee Leads the Charge and Showcase Female Empowerment, Global Launch of Her First-Ever Animation Series

Redhill Asia

HONG KONG SAR - Media OutReach - 11 November 2022 - Tia Lee, Asian fashion icon, pop singer, film and television actress, today launched the first episode of her inaugural animation series, telling Tia’s journey and her struggles in the entertainment and fashion industry. The animation series centred around the underlying message of Tia’s soon-to-be launched new song, ”GOODBYE PRINCESS”, a song tailored for all females to become stronger through embracing their true selves. The six animated episodes are based on Tia's journey in the entertainment industry. Each 30-second episode takes inspiration from classic "princess" fairy tale, subverting the symbols and images in it, to form a story that is both full of imagination and saturated with the ideas of metamorphosis and self-empowerment. The animation series aims to showcase Tia’s determination to break out of stereotypes, shake off biases, avoid negativity and set an example for female empowerment. The Award-Winning Animation Team behind the Animation Series Inspired by ”GOODBYE PRINCESS”, the animation series was curated, illustrated and scripted by a Hong Kong based award-winning team that demonstrated exquisite quality, creativity and enthusiasm. Director and Project Consultant: Sunny Tang- an award-winning animation director with over 20 years of experience. He has won both the Best Animation Award and the Best Editing Award at the Hong Kong Mobile Film Festival, and the Best Digital Entertainment Award Gold Award at the Hong Kong ICT Awards. His international accolades include the 23 rd Japan TBS DigiCon6 - Merit Award and the 16 th Japan TBS DigiCon6 - Regional Award for recognition of effort in Hong Kong. His credits list includes The Great Detective Sherlock Holmes – The Greatest Jail-Breaker, Teenage Mutant Ninja Turtles, Kung Fu Hustle, The Promise, Gatchman and Astro Boy. Scriptwriter: Alex Lee - scriptwriter of the movie In Broad Daylight and the ViuTV television hit series ‘In Geek We Trust’. He also directed the Ritalin series, which was celebrated as part of the 2021 Golden Horse Film Project Promotion’s Series Section. Illustrator: Mandy Mackenzie Ng - an up-and-coming Hong Kong talent in digital painting. Her masterpiece is the music video ‘of Moment’ by Hong Kong singer Terence Lam. Arranged by: Wan Pin Chu - a Hong Kong-based film score artist and urhuist. He is known to have scored the music for the highest-grossing animated film in China Nezha: Birth of the Demon Child. In addition, he has scored the music for other blockbusters such as Overheard 3, Wu Kong, Godzilla II: King of the Monsters, and In Geek We Trust. Other team members include Executive Director, Leo Cheung, Animation Director, Gloria Chan, Project Manager, Gigi Leung, and Executive Producer, Sam Kong. Blending 2D Animations with Motion Images and Still Photography of Tia Each episode will be further illustrated and expounded upon by a thematic poster that sums up the theme and message that Tia wishes to communicate through each animated episode. The cinematic design of the six posters will echo one another and will be released on Tia’s social platforms the day after release of each animation. Innovatively, a motion image and photography of Tia will also be released after each episode to reinforce the story that Tia wishes to tell. Featuring Tia, the imagery of the photography and motion images aims to create a strong contrast between animation and reality. The motion image and photography of the first episode, “Falling in the Deep” will show Tia completely submerged under water. The Award-Winning Creative Team of the Motion Images and Photography Series The masterminds behind the extraordinary production of the motion images and photography series are two of the world’s leading creative professionals – Tony C. Miller as Creative Director, and Kate Wynborne (renowned in the international advertising and film industry) as Producer. Tony C. Miller has over 20 years of global experience in producing commercials, music videos, documentaries and films. He has worked on advertising campaigns for brands such as Versace, Dior, Chopard, Issey Miyake and Rolls Royce. He has also been nominated for the Best Video Q Award and Best Video at the Music Video Awards (MVA’s), and was recognised at both the Global Independent Film Awards and the New York Shorts International Film Festival 2020. Kate Wynborne is a seasoned producer, with over two decades of experience in music videos, commercials and fashion productions worldwide. Based in Southeast Asia and having managed productions across multiple countries, Kate has worked on large-budget campaigns with Apple, Versace, Nike and Facebook. She has also worked alongside numerous renowned directors like Tom Hooper (best known for his British film The King’s Speech), as well as other A-list artists. Official Release Dates: Episode 1 animation: 11 Nov 2022 Episode 1 poster: 12 Nov 2022 Episode 1 motion images & photography: 14 Nov 2022 #Episode 2 animation will be released on 15 Nov 2022. Tia Lee Official Channels: Instagram @leeyufen: https://www.instagram.com/leeyufen/ YouTube: https://www.youtube.com/@tialeeofficial/ Facebook: https://www.facebook.com/leeyufentialee/ Weibo: https://weibo.com/u/1396928042/ About Tia Lee: Tia Lee (李毓芬), born in Taipei, is an Asian pop singer, film and television actress, model, and former member of the girl band Dream Girls. In addition to her acting roles and musical career, Tia appears frequently at major fashion shows. As a fashion icon and trend-setter, Tia has graced the covers of fashion, beauty and lifestyle magazines such as Vogue, Elle, Marie Claire, and shares her beauty and fashion tips through a number of Vogue’s social media channels. Contact Details Redhill Asia Media Contact +852 6077 7342 global@redhill.asia

November 11, 2022 09:00 AM Eastern Standard Time

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Yoshitsu Expands Its Reach In China By Opening A New Store In China (Hong Kong)

Benzinga

Japanese health and beauty products, home goods, as well as food retailer and wholesaler Yoshitsu Co. Ltd (NASDAQ: TKLF) opened a new store on Oct. 20 in China (Hong Kong). The new shop is part of the company's long-term plan to expand its presence in the country. The store at Citylink Plaza, 1 Shatin Station Circuit in the city’s Shatin neighborhood, will be open from 11 a.m. to 8 p.m. Monday through Thursday and from 12 p.m. to 9 p.m. Friday through Sunday. It will provide customers with cosmetics, skincare, fragrances, cosmetic applicators and body care products. The store's excellent and convenient services will keep customers up to date with trending products, the latest collections and special releases, the company says. Yoshitsu Principal Executive Officer Mei Kanayama said the company is thrilled to serve customers in Shatin with its wide range of products and services from various Japanese brands. "We are excited to serve our customers in Shatin and provide them with valuable products and services,” Kanayama said in a statement on Aug. 30 when Yoshitsu opened a store in Tsuen Wan. “We look forward to continuing our expansion efforts in the future, strengthening our store network and raising our brand awareness." He had then also revealed plans to open two more stores in China (Hong Kong), including the one in Shatin, by the end of the year. About The Company Headquartered in Tokyo, Yoshitsu has more than 15 years of operating history in Japan and overseas. The company has a robust business network and customer base that includes many company-operated stores in Japan and franchise stores in the U.S., Canada, China (Hong Kong) and the U.K., numerous online stores in Japan, Korea and China and over 200 wholesale customers. Yoshitsu may be gaining media and investor attention in China. It was featured as one of the top five stocks to buy in China in this recently published article, which reports China contributed 75% of the company's 2021 annual revenue. Japan's health and beauty products market is expected to grow from $24.6 billion in 2022 to $29.7 billion in 2025. For North America and China, the statistics are more impressive. The industry in North America is projected to reach $455.1 billion by 2025, while in China it's expected to grow to $137.7, in the same time frame. Yoshitsu could be positioned for good growth in an industry showing no sign of slowing down. This post contains sponsored advertising content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

November 11, 2022 08:15 AM Eastern Standard Time

NIFTY GAMES® LAUNCHES NBA® CLASH™ FOR MOBILE; NBA® STARS JAYLEN BROWN & JAMAL MURRAY NAMED AS HIGHLIGHT ATHLETES

Nifty Games

Nifty Games™ announced today the launch of NBA® Clash™ on iOS™ and Android™ platforms with NBA ® stars Jaylen Brown and Jamal Murray featured as highlight athletes. Brown and Murray, alongside the full roster of NBA ® players bring a new level of intensity to mobile with exclusive special abilities that pack a big punch! Licensed by the NBA® and NBPA, NBA® Clash™ is an action-packed mobile game that’s a must-play for armchair power forwards, casual hoops fans and sports fanatics looking for intense basketball action. Featuring all 30 NBA® teams and over 100 individual players, NBA® Clash™, is a quick-session, real-time PVP mobile game, designed with highly intuitive controls and eye-popping visuals. Gamers worldwide will be able to compete head-to-head in 3-on-3 games, featuring first to eleven scoring. “It’s tip-off time,” says Jon Middleton, CEO of Nifty Games™. “We’ve designed NBA® Clash™ to bring the intense, fast-paced action of the NBA® to life on mobile from the ground up. Gamers will be fired up to face off head-to-head with custom teams of their favorite NBA players to rain down three’s, break ankles and wreck rims against friends and opponents around the world. Nifty Games™ is excited to have NBA® stars Jaylen Brown and Jamal Murray join the team as our highlight players and deliver the best mobile sports game ever!” NBA® Clash™ Launch Trailer: https://www.youtube.com/watch?v=Ka3mtMbGsns&feature=youtu.be Commenting on the launch of NBA® Clash™ Jaylen Brown, shooting guard for the Boston Celtics™ said, “Being able to play basketball on mobile devices wherever I am in the world is pretty cool. The game has a lot of action and is fast paced. I like that the fans can enjoy the game of basketball through a mobile experience and I’m excited to be part of it. The guys at Nifty Games™ did a really nice job.” Point guard for the Denver Nuggets™, Jamal Murray, commented, “Ever since I was a kid all I wanted to do was play basketball - and now I can also do it on mobile thanks to the guys at Nifty Games™ who’ve created a fun, fast-paced NBA® experience that can be played at anytime, anywhere.” Fans and gamers can play NBA® Clash™ now by visiting the iOS™ and Android™ platforms. For more information, visit www.nbaclash.com and @NBAClash on Twitter About Nifty Games Nifty Games is a mobile-first developer and publisher of quick-session, head-to-head sports games. To date, the company has raised funding from leading sports, video game, and technology focused investors. The company is based in California. Learn more at www.niftygamesinc.com. Follow us on Twitter at @NiftyGames. All copyrights, trademarks, logos and brands are property of their respective owners. Contact Details Embracer Freemode PR prteam@embracerfreemode.com

November 11, 2022 05:00 AM Eastern Standard Time

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NIFTY GAMES® LAUNCHES NBA® CLASH™ FOR MOBILE; NBA® STARS JAYLEN BROWN & JAMAL MURRAY NAMED AS HIGHLIGHT ATHLETES

Nifty Games

Nifty Games™ announced today the launch of NBA® Clash™ on iOS™ and Android™ platforms with NBA ® stars Jaylen Brown and Jamal Murray featured as highlight athletes. Brown and Murray, alongside the full roster of NBA ® players bring a new level of intensity to mobile with exclusive special abilities that pack a big punch! Licensed by the NBA® and NBPA, NBA® Clash™ is an action-packed mobile game that’s a must-play for armchair power forwards, casual hoops fans and sports fanatics looking for intense basketball action. Featuring all 30 NBA® teams and over 100 individual players, NBA® Clash™, is a quick-session, real-time PVP mobile game, designed with highly intuitive controls and eye-popping visuals. Gamers worldwide will be able to compete head-to-head in 3-on-3 games, featuring first to eleven scoring. “It’s tip-off time,” says Jon Middleton, CEO of Nifty Games™. “We’ve designed NBA® Clash™ to bring the intense, fast-paced action of the NBA® to life on mobile from the ground up. Gamers will be fired up to face off head-to-head with custom teams of their favorite NBA players to rain down three’s, break ankles and wreck rims against friends and opponents around the world. Nifty Games™ is excited to have NBA® stars Jaylen Brown and Jamal Murray join the team as our highlight players and deliver the best mobile sports game ever!” NBA® Clash™ Launch Trailer: https://www.youtube.com/watch?v=Ka3mtMbGsns&feature=youtu.be Commenting on the launch of NBA® Clash™ Jaylen Brown, shooting guard for the Boston Celtics™ said, “Being able to play basketball on mobile devices wherever I am in the world is pretty cool. The game has a lot of action and is fast paced. I like that the fans can enjoy the game of basketball through a mobile experience and I’m excited to be part of it. The guys at Nifty Games™ did a really nice job.” Point guard for the Denver Nuggets™, Jamal Murray, commented, “Ever since I was a kid all I wanted to do was play basketball - and now I can also do it on mobile thanks to the guys at Nifty Games™ who’ve created a fun, fast-paced NBA® experience that can be played at anytime, anywhere.” Fans and gamers can play NBA® Clash™ now by visiting the iOS™ and Android™ platforms. For more information, visit www.nbaclash.com and @NBAClash on Twitter About Nifty Games Nifty Games is a mobile-first developer and publisher of quick-session, head-to-head sports games. To date, the company has raised funding from leading sports, video game, and technology focused investors. The company is based in California. Learn more at www.niftygamesinc.com. Follow us on Twitter at @NiftyGames. All copyrights, trademarks, logos and brands are property of their respective owners. Contact Details Embracer Freemode PR prteam@embracerfreemode.com

November 11, 2022 02:00 AM Eastern Standard Time

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NIFTY GAMES® LAUNCHES NBA® CLASH™ FOR MOBILE; NBA® STARS JAYLEN BROWN & JAMAL MURRAY NAMED AS HIGHLIGHT ATHLETES

Nifty Games

Nifty Games™ announced today the launch of NBA® Clash™ on iOS™ and Android™ platforms with NBA ® stars Jaylen Brown and Jamal Murray featured as highlight athletes. Brown and Murray, alongside the full roster of NBA ® players bring a new level of intensity to mobile with exclusive special abilities that pack a big punch! Licensed by the NBA® and NBPA, NBA® Clash™ is an action-packed mobile game that’s a must-play for armchair power forwards, casual hoops fans and sports fanatics looking for intense basketball action. Featuring all 30 NBA® teams and over 100 individual players, NBA® Clash™, is a quick-session, real-time PVP mobile game, designed with highly intuitive controls and eye-popping visuals. Gamers worldwide will be able to compete head-to-head in 3-on-3 games, featuring first to eleven scoring. “It’s tip-off time,” says Jon Middleton, CEO of Nifty Games™. “We’ve designed NBA® Clash™ to bring the intense, fast-paced action of the NBA® to life on mobile from the ground up. Gamers will be fired up to face off head-to-head with custom teams of their favorite NBA players to rain down three’s, break ankles and wreck rims against friends and opponents around the world. Nifty Games™ is excited to have NBA® stars Jaylen Brown and Jamal Murray join the team as our highlight players and deliver the best mobile sports game ever!” NBA® Clash™ Launch Trailer: https://www.youtube.com/watch?v=Ka3mtMbGsns&feature=youtu.be Commenting on the launch of NBA® Clash™ Jaylen Brown, shooting guard for the Boston Celtics™ said, “Being able to play basketball on mobile devices wherever I am in the world is pretty cool. The game has a lot of action and is fast paced. I like that the fans can enjoy the game of basketball through a mobile experience and I’m excited to be part of it. The guys at Nifty Games™ did a really nice job.” Point guard for the Denver Nuggets™, Jamal Murray, commented, “Ever since I was a kid all I wanted to do was play basketball - and now I can also do it on mobile thanks to the guys at Nifty Games™ who’ve created a fun, fast-paced NBA® experience that can be played at anytime, anywhere.” Fans and gamers can play NBA® Clash™ now by visiting the iOS™ and Android™ platforms. For more information, visit www.nbaclash.com and @NBAClash on Twitter About Nifty Games Nifty Games is a mobile-first developer and publisher of quick-session, head-to-head sports games. To date, the company has raised funding from leading sports, video game, and technology focused investors. The company is based in California. Learn more at www.niftygamesinc.com. Follow us on Twitter at @NiftyGames. All copyrights, trademarks, logos and brands are property of their respective owners. Contact Details Embracer Freemode PR prteam@embracerfreemode.com

November 11, 2022 12:01 AM Eastern Standard Time

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NIFTY GAMES® LAUNCHES NBA® CLASH™ FOR MOBILE; NBA® STARS JAYLEN BROWN & JAMAL MURRAY NAMED AS HIGHLIGHT ATHLETES

Nifty Games

Nifty Games™ announced today the launch of NBA® Clash™ on iOS™ and Android™ platforms with NBA ® stars Jaylen Brown and Jamal Murray featured as highlight athletes. Brown and Murray, alongside the full roster of NBA ® players bring a new level of intensity to mobile with exclusive special abilities that pack a big punch! Licensed by the NBA® and NBPA, NBA® Clash™ is an action-packed mobile game that’s a must-play for armchair power forwards, casual hoops fans and sports fanatics looking for intense basketball action. Featuring all 30 NBA® teams and over 100 individual players, NBA® Clash™, is a quick-session, real-time PVP mobile game, designed with highly intuitive controls and eye-popping visuals. Gamers worldwide will be able to compete head-to-head in 3-on-3 games, featuring first to eleven scoring. “It’s tip-off time,” says Jon Middleton, CEO of Nifty Games™. “We’ve designed NBA® Clash™ to bring the intense, fast-paced action of the NBA® to life on mobile from the ground up. Gamers will be fired up to face off head-to-head with custom teams of their favorite NBA players to rain down three’s, break ankles and wreck rims against friends and opponents around the world. Nifty Games™ is excited to have NBA® stars Jaylen Brown and Jamal Murray join the team as our highlight players and deliver the best mobile sports game ever!” NBA® Clash™ Launch Trailer: https://www.youtube.com/watch?v=Ka3mtMbGsns&feature=youtu.be Commenting on the launch of NBA® Clash™ Jaylen Brown, shooting guard for the Boston Celtics™ said, “Being able to play basketball on mobile devices wherever I am in the world is pretty cool. The game has a lot of action and is fast paced. I like that the fans can enjoy the game of basketball through a mobile experience and I’m excited to be part of it. The guys at Nifty Games™ did a really nice job.” Point guard for the Denver Nuggets™, Jamal Murray, commented, “Ever since I was a kid all I wanted to do was play basketball - and now I can also do it on mobile thanks to the guys at Nifty Games™ who’ve created a fun, fast-paced NBA® experience that can be played at anytime, anywhere.” Fans and gamers can play NBA® Clash™ now by visiting the iOS™ and Android™ platforms. For more information, visit www.nbaclash.com and @NBAClash on Twitter About Nifty Games Nifty Games is a mobile-first developer and publisher of quick-session, head-to-head sports games. To date, the company has raised funding from leading sports, video game, and technology focused investors. The company is based in California. Learn more at www.niftygamesinc.com. Follow us on Twitter at @NiftyGames. All copyrights, trademarks, logos and brands are property of their respective owners. Contact Details Embracer Freemode PR prteam@embracerfreemode.com

November 10, 2022 10:00 PM Eastern Standard Time

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