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Adin Avertising Technology Announces AI-Based Approach to Digital Media Planning - Adin.Ai

Spark Metro PR

In an era marked by challenges in transparency and efficiency, Adin.Ai disrupts the traditional media planning sector by emerging as a beacon of innovation, transforming the landscape of media planning through its AI-based advertising intelligence platform. With unparalleled precision and strategy, Adin.Ai revolutionizes planning processes across TV and digital platforms. The Visionary Team Behind Adin.Ai's Success At the helm of Adin.Ai's ground-breaking platform is an esteemed team of industry pioneers, led by the renowned entrepreneur Serhat Gurcu, a five-time honoree on the Fortune 40 Under 40 list. Partnering with Gurcu is Prof. Altan Cakır, a luminary in data science and artificial intelligence. Together with other esteemed founding partners, including visionary 2 CTOs, a PhD holder, a rising star female co-founder in media, and another female co-founder who is one of the Fast Company Female Founders for 3 years in a row, Adin.Ai stands poised at the forefront of the industry. Innovative Technology Drives Enhanced Transparency Adin.Ai's integration of AI and blockchain technology ensures an unprecedented level of transactional transparency. Through Adin.trust, each transaction is securely recorded, instilling advertisers with the confidence needed to invest in their media planning strategies. Industry Recognition and Collaborative Ventures Fast Company's recognition of Adin.Ai on both its Most Innovative Companies and Startup 100 lists underscores the company's impact. Additionally, AWS lauds Adin.Ai's proactive adoption of emerging cloud and AI technologies, particularly its utilization of generative AI, a testament to Adin.Ai's commitment to staying at the forefront of technological advancements. The collaboration between Adin.Ai and AWS engineers has resulted in a unique amalgamation of different AWS modules, harmoniously working together to enhance Adin.Ai's capabilities. With AWS's validation of its technology and an upcoming collaboration with KPMG, Adin.Ai is primed to further its influence on global media transparency. Stellar Financial Performance Foreshadows Success In its Proof of Concept (POC) year, Adin.Ai generated an impressive revenue of 300K USD, setting a robust foundation for its future endeavors. Subsequently, in its first official year, the company achieved an Annual Recurring Revenue (ARR) of 2.4M USD, alongside a Monthly Recurring Revenue (MRR) of 200K USD. Notably, 70% of this revenue was generated in Turkey, a testament to Adin.Ai's resilience amid currency fluctuations. Additionally, the company reported 11 M USD Billings in its first year, indicating strong growth and market demand for its innovative solutions. Explosive Growth in Competitive Markets Adin.Ai's strategic focus on expansion across Europe and the UK has yielded exceptional results, with a staggering 700% growth compared to the previous year. This exponential growth underscores Adin.Ai's strong business model and the burgeoning demand for innovative AI solutions in media planning. Rapid Expansion and Global Ambitions With its remarkable revenue achievements and unprecedented growth rate, Adin.Ai is poised to emerge as the preeminent interface for advertisers worldwide. The company's sights are set on further expansion and solidifying its status as a USA-established company, with Istanbul serving as the operational hub for the Europe, UK, and EMEA region, and London as the headquarters for Europe. This strategic positioning, coupled with global acclaim, sets new benchmarks for excellence in the industry. Adin.Ai is strategically positioned to shape the future of advertising, where AI-based decisions redefine the landscape. Client Success Stories Adin.Ai's transformative impact is evident through the success stories of its clients. A FINTECH company from Spain achieved a remarkable 30% reduction in Cost Per Acquisition, while the largest private bank in Turkey witnessed a substantial 70% increase in Viewability. Additionally, a fashion company from the UK experienced a significant 64% boost in Return on Ad Spend (ROAS), and a gaming company from the Netherlands successfully mitigated display ad fraud by 52%. These results underscore Adin.Ai's commitment to driving tangible outcomes for its clients across diverse industries. Adin.Ai as the AI-Based Digital Advertising Platform for Enterprise Advertisers: Maximize Ad Return up to 5X; Minimize Effort up to 100X. With Adin.Ai, advertisers gain access to a cutting-edge platform that maximizes ad returns up to 5 times while minimizing effort up to 100 times. Our revolutionary AI-driven approach to digital media planning empowers advertisers to achieve unparalleled success in their campaigns. For further insights into Adin.Ai's journey and services, visit www.adin.ai Founders of the Company: Serhat Gürcü: LinkedIn Profile Prof. Altan Çakır: LinkedIn Profile Selin Ergin: LinkedIn Profile Halil Faruk Deniz: LinkedIn Profile Özgün Akın: LinkedIn Profile Seden Gürcü: LinkedIn Profile SOURCE: Adin.Ai Contact Details Adin.ai Seden Gurcu +90 533 476 96 49 Seden@adin.ai Company Website https://adin.ai/

March 26, 2024 11:08 AM Eastern Daylight Time

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NAVEX 2024 Global Incident Management Benchmark Study Reveals Significant Third-Party Reporting to Companies

NAVEX Global

NAVEX, the global leader in integrated risk and compliance management software, has released its 2024 Whistleblowing & Incident Management Benchmark Report. The annual benchmark report offers valuable insights into workplace culture, analyzing trends from 1.86 million global reports spanning thousands of organizations that together employ more than 50 million employees. Amid a record number of tips to the SEC and a burgeoning DOJ whistleblowing program, NAVEX’s comprehensive analysis sheds a critical light on the state of workplace environments worldwide, guiding organizations toward program improvement. "NAVEX remains the gold standard in risk and compliance data analytics, continually innovating our benchmarks to enhance corporate compliance programs and offer business leaders insights into the trending risk areas for their organizations," says NAVEX Chief Risk and Compliance Officer Carrie Penman. "This year's report introduces crucial third-party reporting insights, highlighting an organization’s need to adopt internal and external reporting avenues to bolster integrity, foster accountability and equip the organization to tackle emerging challenges effectively.” This year’s analysis of the data revealed several key themes and notable findings, including: Report volume and case substantiation reach milestones. Internal reporting programs saw a record level of use as measured by NAVEX’s Reports per 100 Employees metric. In addition, the Substantiation Rate metric reached an all-time high, meaning more reports were received and more were found to be true. Report volume, and the substantiation rates of the reports received, are two of the most highly watched metrics in the annual NAVEX publication. To see both reach the highest levels ever is good news. For those with trusted and effective internal reporting programs, this added up to greater visibility into the trends of risk, ethics and culture playing out in their organizations’ operations – real-time intelligence to inform business decision-making. In 2023, organizations received a median 1.57 Reports per 100 Employees across their internal reporting systems, exceeding the previous record of 1.47 set in 2022. More organizations (23%) received five or more Reports per 100 Employees, making this population the largest in the NAVEX data set. And while year-over-year values fluctuated, every size of organization – from the smallest companies to enterprises with over 100,000 employees – has seen report volumes rise comparing 2021 and 2023. At 45%, the overall median share of substantiated or founded reports in 2023 reached an 11-year high. Third parties more likely to report business integrity and financial misconduct issues. In a first for this report, NAVEX analyzed its database by both employees and third-party reporters. Its analysis shows these two groups are distinct across several metrics, highlighting the insight organizations see by promoting their reporting programs internally and externally. Third parties as a group delivered a far greater median share of reports related to Business Integrity matters than employees in 2023 (50% versus 17%). Encompassing topics like conflicts of interest, vendor issues, fraud, global trade and human rights, this category of issues can manifest in various elements of a supply chain. Third-party reporters also showed twice the median share of Accounting, Auditing & Financial Reporting reports as employees in 2023 (10% versus 4.5%). Story emerging on accounting-related reporting – internally and externally. Accounting-related reports -- while lower in overall percentage of reports received internally by organizations at a median of 4.3.% in 2023 -- often receive an outsized share of attention due to potential for regulatory action and the well-publicized bounty program offered by the SEC and its Office of the Whistleblower. The SEC's program is witnessing unprecedented growth in tips and generously rewarding valuable information. Now, the U.S. Department of Justice is launching a similar initiative. Specifically, reports related to Accounting, Auditing, and Financial reporting: Showed the longest time between when an incident was observed and when it was reported to the organization By a large margin, were least likely to be reported anonymously Comprised an outsized share of cases for organizations that receive very few Reports per 100 Employees – meaning while these organizations received well below the benchmark number of reports, they had a much more significant percentage of accounting-related reports Experienced the longest time to investigate and close the case Had among the highest median Substantiation Rates, at 50% Were most likely to cause an employment separation event as a result of a substantiated case Accounted for twice as many of the reports submitted by third parties than those submitted by employees Small increase in report volume shows big payoff in healthy report mix. A diverse array of topics, inquiries, and allegations in internal reporting indicates a robust program. NAVEX’s findings reveal that even minor efforts to promote internal reporting significantly improve the mix of report types received. For instance, in organizations with the lowest report volume, only 8.7% of reports pertain to HR, Diversity, and Workplace Respect. However, in the next tier, this proportion jumps to 36.3%. This trend persists across different report volumes, emphasizing the importance of fostering a reporting culture. A varied mix of report types signifies trust in internal reporting to address a broad spectrum of issues. Even a slight increase from minimal reporting yields a more comprehensive and insightful flow of reports. "With NAVEX's integrated data platform, companies gain unparalleled risk signal data that empowers them to foster healthier workplace cultures, helping them achieve outcomes that matter most,” explains NAVEX Chief Product Officer A.G. Lambert. "Data isn't just numbers; it's the compass guiding organizations toward success and ensuring they stay ahead in the ever-evolving landscape of risk and compliance." Additional notable findings include: Workplace behaviors and discord were clearly visible in the data as more organizations return to office environments. As is always the case in these reports, workplace behaviors and other human resources related matters are by far the highest percentage of reports received by organizations. Workplace Civility matters continued to increase in prominence in 2023, representing a median of 18% of reports and the highest median reporting rate in 2023. This was followed by Discrimination, at a median 12%, Harassment, at a median 7.1%, then Retaliation at a median of 2.0%. The HR, Diversity and Workplace Respect category overall has seen a multi-year increase in its median share of all reports (from 50% in 2021 to 55% in 2023). These figures underscore the growing importance of fostering a respectful and inclusive work environment. Highlighting the seriousness with which organizations are taking reports received, more substantiated reports (18%) resulted in separation from employment in 2023, up significantly from 14% in 2022 and 12% in 2021. The share of reports resulting in no action – effectively the opposite end of the outcome spectrum – fell from 17% in 2022 to 14% in 2023. Nearly nine out of 10 reports of Imminent Threat to a Person, Animals or Property were substantiated in 2023 highlighting the importance that reporters possess the training, knowledge, tools and trust that promote rapid reporting of dangerous issues. This need is made even greater by a new California workplace violence prevention law expected to take effect this year that includes requirements for reporting, incident management and training around this issue. For more insights on the 2024 Whistleblowing & Incident Management Benchmark Report, join Jane Norberg, Arnold & Porter partner and former chief of the SEC Office of the Whistleblower, Keith Thomas, FedEx corporate integrity & compliance lead counsel, Carrie Penman, NAVEX chief risk & compliance officer, and Anders Olsen, NAVEX senior data scientist, for an informative webinar where they will discuss the results of this year’s analysis in detail. Watch the webinar here. NAVEX is trusted by thousands of customers worldwide to help them achieve the business outcomes that matter most. As the global leader in integrated risk and compliance management software and services, we deliver solutions through the NAVEX One platform, the industry’s most comprehensive governance, risk and compliance (GRC) information system. For more information, visit NAVEX.com and our blog. Follow us on Twitter and LinkedIn. Contact Details Navex Global scott.levesque@navex.com Company Website https://navex.com

March 26, 2024 06:00 AM Eastern Daylight Time

Comcast Continues Major Fiber Network Expansion in Texas

Comcast Texas

Comcast announced today it will continue to significantly expand its next-generation Xfinity network across several southeast Texas counties in 2024. The media and technology company will invest more than $265 million to install more than one thousand miles of new fiber-rich highways that will reach more than 100,000 homes and businesses by the end of this year. The planned expansions add to Comcast’s ongoing $3 billion investment in Texas over the last three years. Comcast’s fiber network expansion in 2024 will begin in the cities of Conroe, Montgomery, Hempstead, Porter, Navasota and Cleveland. Construction will also continue in other communities that have ongoing network infrastructure projects in the Houston area. Conroe, parts of which already have access to Xfinity and Comcast Business services, will be the largest expansion area of the year — reaching approximately 20,000 additional homes and businesses. These locations will have the foundational next-generation network in place to begin deploying DOCSIS 4.0, setting the stage for the introduction of new symmetrical multi-gigabit Internet options. “Reliable high-speed internet is essential in today’s digital economy, which is why Comcast continues its commitment to connect more southeast Texas families and businesses to the moments that matter most,” said Jose Espinel, Comcast Texas’ Regional Senior Vice President. “We are expanding our fiber highways in Montgomery, Waller, Grimes and Liberty counties, strategically investing in areas undergoing significant growth. By establishing the best broadband infrastructure today, we are securing the economic prosperity of these communities for tomorrow.” Comcast’s commitment to new communities goes beyond the build-- addressing digital opportunities in communities through Project UP, the company’s $1 billion dollar commitment to help tens of millions of people connect to the Internet and build futures of unlimited possibilities. Last year, Comcast Texas invested more than one million dollars to help local community organizations provide hands on digital skills training, offer workforce development/readiness workshops and other tech education to students, adults and people with disabilities. The funding also supports ongoing efforts to build awareness about affordable connectivity services like Internet Essentials, which offers eligible households high-speed internet for $9.95/month or Internet Essentials Plus for $29.95/month. Affordable computers are also available through Internet Essentials. For more construction details and updates, visit ComcastTexas.com/Expansion. Powered by Xfinity Comcast’s network and Internet experience are powering homes today and into the future. Ultimate Capacity: Xfinity customers connect more than 1 billion devices across the company’s network annually. With the next-generation Xfinity gateways we deliver the most advanced WiFi technology carrying three times more bandwidth to power streaming, gaming, videoconferencing, and more, simultaneously. Fastest Internet: More than a third of Xfinity Internet customers subscribe to gigabit speed products. Recently Comcast connected the first customers in the world to a DOCSIS 4.0 connection, delivering symmetrical gig speeds over existing connections in customers’ homes with plans to continue to rollout these speeds across the country over the coming years. Unprecedented Coverage: The latest Xfinity Gateway provides a more reliable connection throughout the home. Customers can get wall-to-wall WiFi coverage with a powerful WiFi Boost Pod that extends coverage to hard-to-reach areas of the home. Most Reliable Connection: Comcast is scaling the nation’s largest and most reliable network that passes 62 million homes and business and counting. The company launched Storm-Ready WiFi, a new device that comes powered with cellular and battery backup to help keep customers connected even when the power goes out. Ultra-Low Latency: The Xfinity network and the latest Xfinity Gateway are a powerful combination that deliver ultra-low latency for those moments when response times matter most like video games, a fast-growing category with Xfinity households averaging more than one gaming console per home. The Xfinity network is also self-monitoring and uses AI to detect potential problems before they arise, delivering a reliable connection that is up and running in customers’ homes 99% of the time. For local businesses, Comcast Business offers a suite of connectivity, communications, networking, cybersecurity, wireless, and managed solutions to help organizations of different sizes prepare for what’s next. Powered by the nation’s largest Gig-speed broadband network, and backed by 24/7 customer support, Comcast Business is the nation’s largest cable provider to small and mid-size businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest-growing providers of Ethernet services. Ookla’s Speedtest TM Market Index report shows that Xfinity delivered the fastest median download speeds to its Internet customers in the United States for the final quarter of 2022. Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on connectivity, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Taisha Walker +1 832-942-1131 Taisha_Walker@comcast.com Company Website https://houston.comcast.com/

March 21, 2024 06:00 AM Central Daylight Time

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Aniview Partners with Blitz to Redefine Gaming Monetization

Aniview

Aniview, a global provider of video advertising technology and monetization solutions, is thrilled to announce its strategic partnership with Blitz, a leader in personal gaming activity tracking and coaching. The collaboration aims to transform the integration of video advertising and analytics in the gaming industry, offering an enhanced user experience to millions of gaming enthusiasts globally. Blitz, known for its comprehensive gaming analytics and improvement tools, is teaming up with Aniview to utilize their AI-powered, end-to-end video ad-serving ecosystem. This partnership is set to provide targeted and effective video advertising solutions tailored to the specific interests and behaviors of global gaming audiences. "Teaming up with Aniview marks a significant milestone for Blitz. Their cutting-edge video ad technology complements our gaming industry-leading analytics platform perfectly, allowing us to offer a more immersive and personalized experience to our users," said Eddie Lee, VP, Revenue Operations at Blitz. Alon Carmel, CEO of Aniview, expressed excitement about the collaboration, "Our partnership with Blitz represents a significant leap in how video advertising technology can be integrated with gaming analytics. This collaboration will enhance how advertisers reach their audiences and enrich the user experience for gamers worldwide." Aniview and Blitz are working together to bring three key advantages: Enhanced User Experience: The integration of Aniview's sophisticated ad-serving system with the Blitz platform promises a more tailored and immersive advertising experience for users. The aim is to improve user satisfaction by presenting video ads that are not only relevant but also resonate with the gaming audience. Improved Advertising Opportunities: By leveraging Blitz’s comprehensive analytics alongside Aniview's dynamic video ad delivery system, advertisers can now access highly impactful advertising opportunities. Optimized Marketing Metrics: Brands can now connect more effectively with gamers worldwide, leading to higher video completion rates and improved ad viewability, translating into superior ROI for advertisers. This partnership is set to redefine the standards of collaboration between gaming platforms and advertising technologies, aiming to deliver superior experiences to users and more effective advertising outcomes for gaming publishers as well as advertisers. About Aniview Aniview is a global adtech and media company whose platform is playing an increasingly central role in delivering efficient and effective video advertising across the open web. The company’s end-to-end solutions are highly flexible and transparent, and they operate on desktop, mobile, in-app, connected TV, and over-the-top formats. Aniview’s patented video player technology, high-performance ad server, and video marketplace provide flawless video delivery to 1000+ premium websites and apps, powering video advertising for prominent platforms like Outbrain and OpenWeb. Founded in 2013, Aniview now delivers, on average, 15 billion ad impressions per month. For more information, please visit www.aniview.com. About Blitz Blitz is a premier analytics platform offering real-time insights, stats, and improvement tools for gamers. With over 8 million active users, the Blitz App offers overlays, performance insights, and stats for League of Legends, Valorant, Teamfight Tactics, and Fortnite. Blitz is dedicated to enhancing the performance and gaming experience of players worldwide. It's not just a tool; it's a gaming companion that empowers players to understand their strengths, weaknesses, and progress over time. Ideal for both casual and professional gamers, Blitz is revolutionizing the way we play and improve in the digital arena. For more information, please visit https://blitz.gg/. Contact Details Vaibhav Pandey info@aniview.com

March 20, 2024 09:00 AM Eastern Daylight Time

Spring Bird Makes its Expo Debut at the 2024 Texas Transit Association State Conference, Expo, and Roadeo

Spring Bird

Spring Bird, a name synonymous with excellence and innovation in the transportation industry, is thrilled to announce its first-ever expo attendance at the Texas Transit Association (TTA) State Conference, Expo, and Roadeo from March 15-20, 2024, in San Antonio, Texas. This landmark event marks Spring Bird's grand entrance into the expo scene, showcasing their comprehensive range of services, including maintenance, retrofitting, leasing, and sales of transit-style buses. Spring Bird, under the visionary leadership of Elliott Carson, continues the legacy of the Carson family in the bus industry, bringing over 75 years of combined experience and dedication to quality, safety, and customer satisfaction. The company specializes in offering top-tier transit buses from renowned manufacturers like New Flyer, and Gillig, emphasizing the latest safety features and technological advancements. Spring Bird’s cutting-edge rehabilitation services will be the heart of its expo showcase. Attendees will learn about the company’s capabilities in performing minor repairs, major overhauls, and retrofitting buses with the latest low-emission engines and GPS tracking systems. Spring Bird is committed to providing customized solutions that meet clients’ unique needs, whether they want to purchase new buses or service their existing fleets. Elliott Carson, representing the fourth generation of the Carson family in the bus industry, expressed his enthusiasm about participating in the TTA State Conference, Expo, and Roadeo: "We are excited to debut at this wonderful event and look forward to connecting with transit agencies and other entities from Texas and across the United States. Our attendance at the TTA Expo is a testament to Spring Bird's commitment to excellence and innovation in providing high-quality, affordable transportation solutions." Texas is also the home of Spring Bird, located in Austin, TX. The Texas Transit Association, organized in 1986, brings together metropolitan, small urban, and rural transit agencies, along with private and public entities from across the country, making it the perfect platform for Spring Bird to introduce its services to a wider audience. Visit Spring Bird at the 2024 TTA State Conference, Expo, and Roadeo to explore how they can support your transit needs with their high-quality buses and comprehensive rehabilitation services. About Spring Bird: Spring Bird is a premier provider of transportation solutions specializing in the sale, leasing, and service of heavy-duty transit buses and motor coaches. Drawing from the rich Carson family legacy in the transportation industry, Spring Bird offers an inventory of high-quality buses from leading manufacturers and provides customized rehabilitation services, including minor repairs, major overhauls, and technological retrofitting. Dedicated to safety, innovation, and customer satisfaction, Spring Bird addresses the unique needs of cities, transit agencies, and private operators, ensuring reliable and efficient transportation solutions. Contact Details Spring Bird Media Contact press@springbirdbus.com Company Website https://springbirdbus.com

March 18, 2024 03:00 PM Central Daylight Time

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BANDCAMP ANNOUNCES 2024 BANDCAMP FRIDAY SCHEDULE

Bandcamp

Bandcamp, an online record store and the world’s largest music platform that connects over 5 million artists with over 47 million fans, has announced the 2024 Bandcamp Fridays schedule. Having already produced two successful Fridays this year, Bandcamp has pre-announced six more dates including April 5th, the 40th Bandcamp Friday on May 3rd, September 6th, October 4th and December 6t h. Bandcamp Fridays began in 2020 during the height of the COVID-19 pandemic with the aim to assist artists when venues were shut down, resulting in the loss of vital tour revenue. On Bandcamp Fridays, Bandcamp waves their revenue share and gives 100% funds to the artists and labels - which has resulted in millions of fans paying over $120 million directly to labels and musicians they love. Bandcamp Fridays are a natural extension of the platform’s ‘artist-first mission’, allowing fans and labels to easily discover new artists and continue to support the artists they do every single day; with 90% of sales on Bandcamp Fridays coming from fans who regularly purchase music throughout the year. Bandcamp has seen countless stories of artists following their passions and using the platform to build their fan base and ultimately getting their break with support from a label who wants to take them to the next level. On Bandcamp Fridays, fans “follow” artists at three times the rate they follow them on a regular day. It’s no wonder The Los Angeles Times called Bandcamp, “The only music platform that everyone likes” and The Guardian dubbed Bandcamp “Heroes.” To learn more about Bandcamp: www.bandcamp.com About Bandcamp Bandcamp is an online record store and music community where passionate fans discover, connect with, and directly support the artists they love. It has generated over $1.3 billion in revenue for the Artists who sell directly to over 47 million fans from around the world. Bandcamp has played an important part in the lives of over 5 million artists, providing them with a direct connection to fans and enabling them to generate more income than any other platform. Bandcamp is a remarkable example of a community based business that has grown and sustained itself focusing on an artist first model that also maintains equitable participation among artists and fans. Contact Details Jalila Singerff +1 613-614-6777 jalila@jiveprdigital.com

March 12, 2024 12:02 PM Pacific Daylight Time

Video: Jeff Dunham Pops Wheelies in Dodge SRT Demon 170 with Salvaggio Design

Salvaggio Design

While millions of people know comedian, ventriloquist and actor Jeff Dunham, they might be unaware he’s a certified car guy with an impressive collection assembled over the years. “It all started with Hot Wheels,” Dunham explained in the latest video from muscle car builder, Dave Salvaggio. The latest addition to the Dunham collection is the Dodge Challenger SRT Demon 170 – the final edition of the Hemi-powered hot rods from Dodge, boasting 1025hp. Dunham owns car #0013, which is the same number as the original Demon in his collection. “How do you resist having something like this?” Dunham reasoned. After purchasing a 2023 Dodge Challenger SRT Demon 170, owners can specify a number of customized, limited-edition, serialized items that are linked to the VIN number of each vehicle. Among the complimentary items available through the Dodge//SRT Concierge team is a custom decanter set, personalized badging, car cleaning products, and even a two-day drag racing class. Owners wishing to take their Demon 170 to the track also have exclusive access to a number of optional performance parts, which were engineered and fabricated by Direct Connection. And with all the parts fitted to Dunham’s car, Dave Salvaggio invited the comedian to Irwindale Speedway near Los Angeles, allowing him to understand the vehicle’s dynamics and performance. “It’s a massively powerful car and drivers need to know how to use it safely and under control to get the maximum fun from their Demon 170,” Salvaggio explained. “We prepped the eighth-mile track and Jeff was doing wheelies almost immediately!” Salvaggio continued. “Wheelies are a characteristic of the Demon models but it’s vital drivers are prepared for it and able to control the car for their own safety and the safety of others.” Among the extra equipment fitted was the Direct Connection Parachute Mounting Kit and Pistol Grip Parachute Release. Required because of the Demon 170’s phenomenal performance potential, the Simpson parachute itself is available directly from Salvaggio Design, along with the seatbelt harnesses. Both carry the Demon logo and are not available from Direct Connection. However, a Harness Bar can be purchased from Direct Connection, fitting to the interior rollcage without any drilling or cutting, providing a solid anchor for the harnesses. The final addition was the Direct Connection Rear Seat Delete Carbon Fiber Closeout Panels. The package consisted of pre-preg carbon fiber pieces that reduce weight and improve the aesthetics of the rear seat area. Salvaggio custom-painted Dunham’s rear panel with Demon artwork, creating a unique appearance. “You can’t describe it – you’ve got to be in it!” Dunham proclaimed after his track time. “It’s a just massive amount of power. What adds to it is the sound and the feel and the smell.” With his Demon 170 fully equipped to dominate the drag strip, and the driver prepared to launch hard enough to pop the front wheels in the air, Dunham will never be late for his stand-up comedy shows! All owners of the Dodge SRT Demon 170 can obtain the same parts for their car by visiting dodgegarage.com/demon-170-owner-info. Owners wishing to obtain the parachute and harnesses should contact Salvaggio Design via salvaggiodesign.com. EDITOR’S NOTE High-resolution images are available here: dropbox.com/scl/fo/w5bba9lsy2ec19e7dlh4x/h?rlkey=ypp7omqixclp3w50k5gfch23s&dl=0 Please download and share the video here: dropbox.com/scl/fi/iq344uor4990i3qeivps9/jeff_dunham-s_demon_170_equipped_with_mopar_direct_connection_parts-1080p.mp4?rlkey=8eargd3cu60y8apfddcqzq0ao&dl=0 ABOUT SALVAGGIO DESIGN Wisconsin-based Dave Salvaggio was born into an Italian family that has been involved in automotive design, racing, and engineering since 1919. He established his own business in 2003 and currently holds five patents for carbon fiber manufacturing processes. As a car builder, he has been responsible for a string of award-winning SEMA muscle cars since 2006, with a number of vehicles appearing in Hollywood movies. Throughout his career, Dave has been fortunate to build very special cars for special people and embarked on the next chapter at Salvaggio Design with a new workshop and small team of dedicated craftsmen. His aim is to focus their collective passion into building bespoke vehicles that encapsulate the best design, modern components, and the customer’s vision. The team utilize modern techniques including in-house CAD design, 3D printing, carbon fiber production, and more. Visit salvaggiodesign.com for more information. Contact Details Dave Salvaggio dave@salvaggiodesign.com Company Website http://www.salvaggiodesign.com/

March 07, 2024 06:15 AM Pacific Standard Time

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Gen Z's Buying Power Unlocked Through Influencer Marketing and Gaming

MarketJar

Marketing has come a long way since its early days, but its basic concept remains– to promote a business’s products or services. In the past, marketers relied heavily on impersonal, broad campaigns such as print ads, TV commercials, and billboards. But times have changed and marketing to younger generations is a completely different ballgame. Gen Z already makes up a significant portion of the buyers shopping and purchasing from today’s businesses in every industry. Soon, they’ll become the largest group of consumers in the market overall. The problem is, effectively marketing to this “woke” generation can be challenging. Gen Z consumers have very different life experiences, buying habits, priorities and world views than previous generations. They’re also digital natives, spending an average of 2 hours and 55 minutes per day on social media, more than any other generation The secret weapon to captivating this influential cohort? Influencer marketing. Influencers on platforms like TikTok, Instagram and YouTube are not just entertainment; they play a pivotal role in Gen Z’s decision-making processes with approximately 45% of Gen Z consumers being influenced by these platforms. Just look at how brands like Crocs and Stanley have reinvented themselves through influencer collaborations, proving that direct consumer dialogue can turn a sleepy brand into a viral sensation. Rather than investing heavily in traditional advertising to engage Gen Z, Crocs CEO Terence Reilly tapped into the power of collaboration, allowing its consumers to lead the conversation. The brand partnered with influencers who created content showing their peers how to style the shoes, turning a once-mocked brand into a fashion statement. Reilly used the same technique at Stanley, transforming the 110-year old business into a $750 million titan with a massive social media presence. Video game streamers are also becoming valuable brand ambassadors as Gen Z swaps out traditional sports for video games. Esports, aka competitive video gaming, may have started out as a niche hobby but it has transformed into a global phenomenon and created a new category of celebrity influencers, some of which are signing deals bigger than NBA players. In 2024, the global esports market is expected to reach $2.5 billion in revenues with an audience of over 540 million. Sports teams and brands are taking note, teaming up with video game streamers to expand their audience and revenue streams. A prime example is the NBA 2K League, a professional gaming league centered around the NBA 2K video game series. This league, managed by the NBA, has not only attracted diverse players but also garnered substantial viewership. Several teams, like the Golden State Warriors and the Houston Rockets, own their own NBA 2K League franchises. Even Steph Curry is investing in this hot industry. Another company fully embracing the power of influencer marketing is OverActive Media (TSXV:OAM) (OTC:OAMCF), a global esports and entertainment company catering to today’s generation of fans. Through strategic acquisitions, OverActive Media has created a global esports powerhouse with a noteworthy roster of influencers and brand partnerships. OverActive Media Builds a Worldwide Esports Empire Boasting Over 100 Million Followers OverActive Media is Canada’s largest esports ownership group with a roster of wildly popular professional esports teams with a huge following, including the Toronto Ultra in Call of Duty League, the MAD Lions for the League of Legends EMEA Championship and the Toronto Defiant in the Overwatch Champion Series. OverActive Media (TSXV:OAM) (OTC:OAMCF) just completed the acquisition of Spanish Esports organizations KOI and Movistar Riders, catapulting its presence into rapidly expanding international markets with a treasure trove of unparalleled esports assets and over 100 million followers. KOI, co-founded by Twitch streamer Ibai Llanos and soccer legend Gerard Piqué, quickly became one of Europe's premier brands. Gerard Piqué initiated the Kings League, a highly followed sports channel on digital platforms with over 100 million views in 2023. OverActive Media has secured service contracts with both Ibai and Gerard. Movistar Riders, which competes in popular games such as League of Legends, CS2, VALORANT, and FIFA, brought with it a long-term multimillion dollar partnership with telecom leader Telefónica, which was renewed for another three years following the acquisition. KOI and Movistar are expected to add C$10 million to C$12 million in revenues in 2024 and further bolster OverActive Media 's rising viewership numbers. The newly formed MAD Lions KOI team has already seen record crowds, drawing 741,000 peak viewers in a regular season match during the League of Legends EMEA Championship (LEC) Winter Split in January. This was the highest viewership since summer 2021. Co-founder Ibai also contributed to this momentum, attracting over 4.7 million Twitch views, surpassing the 2.93 million viewers of the Succession series premiere. Another milestone was achieved on February 18 during the LEC, with a record 830,816 viewers, the highest ever for a regular season match. OverActive Media also just received the green light from Riot Games to compete in the VALORANT Champions Tour EMEA 2024 season. The company will operate as Movistar KOI alongside 9 other teams. This participation not only enhances fan engagement and draws in sponsorships but also paves the way for new revenue opportunities. Click here for more information about OverActive Media (TSXV:OAM) (OTC:OAMCF). [1] https://www.newyorker.com/culture/infinite-scroll/how-the-stanley-cup-went-viral [2] https://www.statista.com/outlook/amo/esports/worldwide#global-comparison [3] https://www.kemperlesnik.com/2020/10/why-athletes-are-investing-in-esports/ Disclaimer 1) The author of the Article, or members of the author’s immediate household or family, do not own any securities of the companies set forth in this Article. The author determined which companies would be included in this article based on research and understanding of the sector. 2) The Article was issued on behalf of and sponsored by, OverActive Media. Market Jar Media Inc. was paid $1,500 for the production and publishing of this article by OverActive Media’s Digital Marketing Agency of Record (Native Ads Inc.). Additional details relating to Market Jar Media Inc.’s engagement by OverActive Media’s Digital Marketing Agency of Record (Native Ads Inc.) are set out in https://pressreach.com/disclaimer-oam. 3) Statements and opinions expressed are the opinions of the author and not Market Jar Media Inc., its directors or officers. The author is wholly responsible for the validity of the statements. The author was not paid by Market Jar Media Inc. for this Article. Market Jar Media Inc. was not paid by the author to publish or syndicate this Article. Market Jar has not independently verified or otherwise investigated all such information. None of Market Jar or any of their respective affiliates, guarantee the accuracy or completeness of any such information. The information provided above is for informational purposes only and is not a recommendation to buy or sell any security. Market Jar Media Inc. requires contributing authors to disclose any shareholdings in, or economic relationships with, companies that they write about. Market Jar Media Inc. relies upon the authors to accurately provide this information and Market Jar Media Inc. has no means of verifying its accuracy. 4) The Article does not constitute investment advice. All investments carry risk and each reader is encouraged to consult with his or her individual financial professional. Any action a reader takes as a result of the information presented here is his or her own responsibility. By opening this page, each reader accepts and agrees to Market Jar Media Inc.'s terms of use and full legal disclaimer as set forth here. This Article is not a solicitation for investment. Market Jar Media Inc. does not render general or specific investment advice and the information on pressreach.com should not be considered a recommendation to buy or sell any security. Market Jar Media Inc. does not endorse or recommend the business, products, services or securities of any company mentioned on pressreach.com. 5) Market Jar Media Inc. and its respective directors, officers and employees hold no shares for any company mentioned in the Article. 6) This document contains forward-looking information and forward-looking statements, within the meaning of applicable Canadian securities legislation, (collectively, “forward-looking statements”), which reflect management's expectations regarding OverActive Media’s future growth, future business plans and opportunities, expected activities, and other statements about future events, results or performance. 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These forward-looking statements include, among other things, statements relating to: (a) revenue generating potential with respect to OverActive Media’s industry; (b) market opportunity; (c) OverActive Media’s business plans and strategies; (d) services that OverActive Media intends to offer; (e) OverActive Media’s milestone projections and targets; (f) OverActive Media’s expectations regarding receipt of approval for regulatory applications; (g) OverActive Media’s intentions to expand into other jurisdictions including the timeline expectations relating to those expansion plans; and (h) OverActive Media’s expectations with regarding its ability to deliver shareholder value. Forward-looking statements are not a guarantee of future performance and are based upon a number of estimates and assumptions of management in light of management’s experience and perception of trends, current conditions and expected developments, as well as other factors that management believes to be relevant and reasonable in the circumstances, as of the date of this document including, without limitation, assumptions about: (a) the ability to raise any necessary additional capital on reasonable terms to execute OverActive Media’s business plan; (b) that general business and economic conditions will not change in a material adverse manner; (c) OverActive Media’s ability to procure equipment and operating supplies in sufficient quantities and on a timely basis; (d) OverActive Media’s ability to enter into contractual arrangements with additional parties; (e) the accuracy of budgeted costs and expenditures; (f) OverActive Media’s ability to attract and retain skilled personnel; (g) political and regulatory stability; (h) the receipt of governmental, regulatory and third-party approvals, licenses and permits on favorable terms; (i) changes in applicable legislation; (j) stability in financial and capital markets; and (k) expectations regarding the level of disruption to as a result of CV-19. Such forward-looking information involves a variety of known and unknown risks, uncertainties and other factors which may cause the actual plans, intentions, activities, results, performance or achievements of OverActive Media to be materially different from any future plans, intentions, activities, results, performance or achievements expressed or implied by such forward-looking statements. Such risks include, without limitation: (a) OverActive Media’s operations could be adversely affected by possible future government legislation, policies and controls or by changes in applicable laws and regulations; (b) public health crises such as CV-19 may adversely impact OverActive Media’s business; (c) the volatility of global capital markets; (d) political instability and changes to the regulations governing OverActive Media’s business operations (e) OverActive Media may be unable to implement its growth strategy; and (f) increased competition. 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Market Jar Media Inc. is neither an investment adviser nor a broker-dealer. The information presented on the website is provided for informative purposes only and is not to be treated as a recommendation to make any specific investment. No such information on PressReach.com constitutes advice or a recommendation. Contact Details James Young +1 800-340-9767 campaigns@pressreach.com Company Website https://pressreach.com

March 07, 2024 08:30 AM Eastern Standard Time

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Good Gamer Entertainment Inc. Signs Master Services and License Agreement with CommunityLogiq Software Inc.

Good Gamer Entertainment Inc.

Good Gamer Entertainment Inc. (the “Company”) ( TSXV: GOOD, OTCQB: GGAMF ), a technology company at the forefront of AI-driven content generation and digital advertising, is pleased to announce that, further to its news release dated February 8, 2024, it has signed the master services and license agreement (“Agreement”) with CommunityLogiq Software Inc. DBA UrbanLogiq (“UrbanLogiq”) whereby the Company shall acquire an exclusive software license for the UrbanLogiq Risk Management Platform, enhancing the Company’s technological capabilities and market reach. Under the terms of the Agreement, the Company will acquire an exclusive, worldwide license for the UrbanLogiq Risk Management Platform in consideration of the issuance of an up-front payment of CDN$250,000 and the issuance of an aggregate 2,500,000 pre-Consolidation (as defined below) common shares of the Company (the “Shares”) upon the following milestones being met, pursuant to the Agreement: The Shares issued under the Agreement will be subject to a statutory hold period of four months and one day from issuance. The Agreement and the transactions contemplated therein have been accepted by the TSX Venture Exchange. Change of Directors The Company also announces the appointment of Barinder Rasode to the Company’s Board of Directors. Ms. Rasode is an entrepreneurial leader, collaborator, and community advocate renowned for her ability to mobilize diverse stakeholders towards shared objectives. With a keen focus on technology and bioscience ventures, she has catalyzed numerous successful initiatives. Notable among them are co-founding Tersa Earth Innovations—a trailblazing mining waste remediation enterprise—and co-founding HAVN Life, a pioneering wellness company dedicated to standardizing psychoactive compound extraction and advancing natural health solutions. At the helm of Kyn Biosciences, a forward-thinking business accelerator committed to innovation, diversity, and inclusion, Ms. Rasode champions transformative ideas and emerging talents within the bioscience realm. Her commitment to governance and public service is exemplified by her tenure as a two-term elected Councillor for the City of Surrey and her impactful role on the Board of British Columbia’s largest health authority, where she steered a $3 billion budget with acumen and dedication. Financing The Company further announces a non-brokered private placement of up to $1,000,000 (the “ Placement ”) consisting of up to 10,000,000 pre-Consolidation Shares at a purchase price of $0.10 per pre-Consolidation Share. The Company will use the proceeds from the Placement towards its obligations under the Agreement and for general working capital. Finder’s fees, payable in cash, shares and/or share purchase warrants, may be payable in accordance with the policies of the TSX Venture Exchange. The Placement remains subject to the acceptance of the TSX Venture Exchange. All securities issued under the Placement shall be subject to a statutory hold period of four months and one day from issuance. Share Consolidation The Company further announces that the Company plans to consolidate its issued and outstanding common shares at a ratio of two (2) pre-consolidated shares to one (1) post-consolidation share (the “Consolidation”). The purpose of the Consolidation is to improve the capital structure and generate greater investor interest. The Company currently has 45,582,756 common shares issued and outstanding. Upon completion of the Consolidation, the Company will have 22,791,378 common shares issued and outstanding. In accordance with the Company’s Articles, the Consolidation will not require the approval of the shareholders. The Company will not be changing its name in connection with the Consolidation. The Consolidation is subject to the acceptance of the TSX Venture Exchange. About Good Gamer Entertainment Inc. Good Gamer Entertainment Inc. (TSXV: GOOD, OTCQB: GGAMF) is a forward-thinking technology company dedicated to innovating and utilizing AI in technology. With a focus on developing cutting-edge solutions, Good Gamer is committed to enhancing how businesses engage with their audiences and data. About UrbanLogiq: UrbanLogiq leverages advanced data integration to support governmental agencies, providing a cohesive platform designed to streamline decision-making processes in an efficient, economical, and data-centric manner. Their approach combines the disciplines of data science, engineering, and big data analytics to assist in creating communities that are safer and more equitable for future generations. For further information, please contact: Nicole Payawal Corporate Development Email: info@goodgamer.gg Forward-Looking Statements Information set forth in this news release contains forward-looking statements that are based on assumptions as of the date of this news release. These statements reflect management’s current estimates, beliefs, intentions and expectations. They are not guarantees of future performance. The Company cautions that all forward-looking statements are inherently uncertain and that actual performance may be affected by a number of material factors, many of which are beyond the Company’s control. Such factors include, among other things: risks and uncertainties relating to general business, economic, competitive, political and social uncertainties; and the delay or failure to receive board, shareholder or regulatory approvals. Accordingly, actual and future events, conditions and results may differ materially from the estimates, beliefs, intentions and expectations expressed or implied in the forward-looking information. Except as required under applicable securities legislation, the Resulting Issuer undertakes no obligation to publicly update or revise forward-looking information. Neither the TSX Venture Exchange nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. SOURCE Good Gamer Entertainment Inc. Contact Details Good Gamer Entertainment, Inc. Nicole Payawal info@goodgamer.gg

March 06, 2024 04:00 PM Eastern Standard Time