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Kids Who Move, Move the World: Nike’s New Footwear and Inclusive Line of Sports Apparel for Kids

YourUpdateTV

This month, Nike is launching a new footwear and inclusive sports apparel based on insights from girl basketball players: Nike Air Zoom Crossover and Inclusive Basketball Apparel Collection. It’s Nike Kid’s first collection of inclusive sports footwear and apparel, helping all kids, however they identify, bring their full and authentic selves to the game! During the nationwide media tour, Lisa Leslie, All-Star Basketball Player, Olympic Gold Medalist, 3X WNBA MVP and Karie Conner, Vice President of North America Nike Kids, discussed the importance of listening to kids - especially girls - to build products and programs that make sport more inclusive. Highlights include: By listening to the voice of kids, Nike created the Nike Air Zoom Crossover shoe to give all kids the best fit possible for any possible movements they make while still providing space for growing toes to move and spread during play. All-inclusive sizing so that any kid (him, her, they) can wear anything, increasing easy on and off solutions for athletes of all abilities so that Nike Kids product is the go-to item they grab and want to wear. Focus on style and gender expression through a full spectrum of choice so every kid can express themselves authentically. Parents and caregivers also know that active kids do better in school and in life. That’s why Nike invests in programs and initiatives that educate kids about the power of play and how they can inspire play within their own communities: Nike Game Growers: A program, in collaboration with the WNBA and NBA, that gives eighth-grade girls the tools and resources they need to increase girls' participation in sports in their local communities. Throughout the program, girls will attend online workshops and connect directly with their participating WNBA or NBA team to develop their idea. In 2022, the program will launch its third season with more than 40 participating WNBA and NBA teams. Girls can apply for Game Growers online at gamegrowers.com/apply before the competition closes on November 15, 2021. Nike PLAYlist: A sport-inspired series where kids and pro athletes come together to do what they do best: PLAY. The interactive content series is filled with creative activities for kids to do at home or outside. From creative games to challenges and awesome athlete interviews, kids are welcome to freely explore and interact with sports however they see fit. The next season of PLAYlist launches on October 23 and new episodes air every Saturday on YouTube. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 12, 2021 05:00 PM Eastern Standard Time

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Skyscanner’s Guide to Holiday Travel Tips, Trends, and Ways to Save

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/0ZioIW8kiuM It's that time of year again. The holiday travel season. Flying to be with family and loved ones, trying to squeeze in a vacation after a long year. So, how do you travel safe and get the best deals? Everyone knows planning a trip can be complicated even under the best of circumstances so now is the time to turn to an expert for trends, insights, tips, and ways to save. Travel looks a little different this year, and it’s worth considering new ways to shop for your next trip and get out into the world safely and at the best price. Travel is all about freedom. So, it makes sense that planning and booking your trip should be simple, not a chore. Skyscanner harnesses a powerful search of thousands of providers for the best prices, flexible fares, exact departure and return times, most direct routes and more. Customizing your trip can often provide the best value for money. This is why Skyscanner develop new tools for their app and website to ensure that travelers’ booking experience is straightforward and efficient. Feeling flexible? Search ‘Everywhere’ to see where you can go for a great price. Got a destination in mind? Use Skyscanner Price Alerts to be alerted when the price drops. Simply looking for the best price? Use Skyscanner’s “cheapest month” search function to see the lowest fare for your desired route. Unsure of the rules for travel abroad? Use Skycanner’s interactive map which features a country-by-country breakdown of international travel rules and guidance. Now available with different views for vaccinated and unvaccinated travelers. And once you know when and where you’re going, book in just a few quick steps, whether on the Skyscanner app (which has over 110 million downloads) or website -- both of which are available in more than 30 languages. About Skyscanner: Founded in 2003, Skyscanner is a leading travel marketplace dedicated to putting travelers first. Skyscanner helps millions of people in 52 countries and over 30 languages find the best travel options for flights, hotels and car rental every month. Skyscanner is available on desktop, mobile web and its highly rated app has 110 million downloads. Working with 1200 travel partners, Skyscanner’s mission is to lead the global transformation to modern and sustainable travel. For more information, visit: https://www.skyscanner.com/about-us About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 10, 2021 05:00 PM Eastern Standard Time

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Home Maintenance Tips for the Winter: How to Know if You Need to Call an Expert

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/2UPtX1CdE1s Ready or not, winter is on its way. Depending on where you live, you might've already felt the temperature drop, which means it's a good time to start preparing your home for the coldest months ahead. But if you’re not an expert in DIY home maintenance, knowing where to look and knowing what to look for can be difficult. It may be time to call in the real experts. On Thursday, November 4 th, Chief Operating Officer of One Hour Heating & Air Conditioning, Benjamin Franklin Plumbing and Mister Sparky Electric, Mark Dawson conducted a nationwide media tour to share helpful tips on preparing your home for winter and for the influx of family and friends this holiday season. For more information, expert and licensed professionals at Benjamin Franklin Plumbing, One Hour Heating & Air Conditioning and Mister Sparky are ready to assist and service homeowners across the country. To request a service, visit: https://www.mistersparky.com/ https://www.benjaminfranklinplumbing.com/ https://www.onehourheatandair.com / About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 10, 2021 04:54 PM Eastern Standard Time

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Fine Fragrance House LilaNur Parfums Launches in US Market

LilaNur Parfums

India is alive with scent; from the aromatic rose fields of Aligarh, to the jasmine fields of Tamil Nadu and the peppery spice gardens of Kerala, dozens of exquisite ingredients used in fine fragrances are cultivated in these regions, stretching over centuries, back to the time when India was famed for its art and sophisticated use of perfumery. Still, there has yet to be an exceptional fine fragrance line from India; until now. The launch of LilaNur Parfums as India’s first luxury fragrance house, celebrates the country’s abundant flora and olfactory riches, expressed through the lens of French master perfumery. Born in Madurai and crafted in Grasse, LilaNur Parfums is India’s scented love letter to the world. The story begins with Anita Lal and her deep fascination with the vivid colors and heady scents that punctuate everyday life across the subcontinent. She founded Good Earth, India’s leading design house in 1996 to celebrate the designs and stories of India. It has been Anita’s dream to create a fine fragrance brand based on the authenticity of Indian ingredients, modern perfumery expertise and the reintroduction of the sensual tradition of scenting with Attars; perfumed-oils. In Paul Austin - who Anita commissioned to help her create LilaNur Parfums - she found a kindred spirit with a love for Indian flora and deep expertise in international perfumery and brand development. Formerly the Senior Vice President for the Fine Fragrances division at Givaudan, he founded Austin Advisory Group, an award-winning creative agency focused on storytelling and the senses, while on a research trip to India in 2009. LilaNur Parfums embodies his dedication to spotlighting the terroir of natural ingredients, and his admiration for the beauty, craft, and cultural traditions of India. The story of LilaNur Parfums began in the fragrant flower fields of Southern India, where the house soon forged a deep relationship with the proprietors of Jasmine C.E., India’s largest source of floral absolutes for the international fine fragrance industry. These Indian flowers - distilled and extracted for use by the world’s most renowned master perfumers - are grown and harvested by a community of 5000 women. Propelled by Anita’s belief that community is at the heart of culture, and at the heart of India’s floriculture are the communities of flower growers and harvesters, she established the Rosabagh Foundation. Its mission is to help sustain the livelihoods of this community by initiating various social impact programs aimed at enhancing the quality of their lives and providing access to social enterprise. By pairing agricultural expertise and extraction know-how at the source, along with perfumery expertise from Grasse, LilaNur Parfums was able to develop each scent with an unbroken and traceable line from cultivation to creation. The LilaNur Parfums range includes seven Eau de Parfums and three alcohol-free, oil-based scents, called Attar Absolus. For the Eau de Parfums, four of France's most revered perfumers - Honorine Blanc, Olivier Cresp, Fabrice Pellegrin, and Clément Gavarry - each with a shared passion for the fragrance culture of India - were invited to compose a scent using iconic Indian ingredients as their muse and starting point. Six of the Eau de Parfums have been composed around Indian ingredients such as Jasmine Sambac, Tuberose, Rose Centiolfia, Vetiver, Davana, and Agarwood. The seventh Eau de Parfum - named Incarnation - embodies the design dialogue between India and France. Attars are a uniquely Indian scenting tradition used for centuries to scent the body and enrich the soul. LilaNur Parfums has collaborated with the Firmenich Naturals Innovation Group in Grasse to develop a modern attar formulation using a proprietary infusion process in which pure floral absolutes and sustainably sourced sandalwood are macerated together for over 100 days. The result is a collection of Attar Absolu oils that are unparalleled in their purity, intensity, and luminosity when glossed onto the skin. LilaNur Parfums is available exclusively at Bergdorf Goodman and lilanur.com. Prices range from $275 (100ml Eau de Parfums) to $420 (30ml Attar Absolus). “True luxury is in the details of everyday living. It is in being surrounded by pure and natural scents and materials that have been handcrafted and thoughtfully designed to engage the spirit.” - Anita Lal, Founder LilaNur Parfums For more information on LilaNur Parfums, visit lilanur.com or find them on Instagram @lilanurparfums ### CONTACT: Laura Schroeder; BPCM lschroeder@bpcm.com M: 631-885-2464 Contact Details BPCM Laura Schroeder +1 631-885-2464 lschroeder@bpcm.com Company Website https://www.lilanur.com/

November 10, 2021 10:00 AM Eastern Standard Time

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NYC's Fashionistas Open Their Closets to Benefit Youth Arts Nonprofit viBe Theater Experience

viBe Theater Experience

Contact Details viBe Theater Experience Cheryl Overton +1 917-373-3514 cheryl@cheryloverton.com Company Website https://www.vibetheater.org

November 10, 2021 08:03 AM Eastern Standard Time

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Powering Through a Sore Throat: Understanding the Symptoms and Seeking Relief

YourUpdateTV

From a first date to a big audition, to an important presentation, having a sore throat can easily put a damper on important moments and your everyday life. Recently, Family Medicine Physician, Dr. Jennifer Caudle, teamed with Mucinex and YourUpdateTV on a satellite media tour to discuss how to relieve sore throat symptoms. With another cold and flu season upon us, we know the impact of symptoms like cough, body aches, fever and more can really impede on our everyday lives. Recent findings show that sore throat pain is one of the top three most debilitating symptoms alongside fever and migraine. To better understand the impact sore throat pain has on people’s lives, Mucinex surveyed 2,005 U.S. adults in partnership with One Poll* about their experiences coping with it. Despite this, 55% of people are most likely to “power through” a sore throat—meaning they would continue working, going to school, running errands, completing housework, etc. while dealing with difficult sore throat pain. While cold and flu season can be so unpredictable each year, there are many over-the-counter medications that can be of help in relieving those unpleasant symptoms. For instance, Mucinex recently introduced Mucinex InstaSoothe, a new product line of lozenges and sprays designed to numb, soothe and relieve that sore throat pain. The lozenges contain ingredients like Hexylresorcinol (also known as Hex), a local anesthetic for topical use on the mucous membranes, which helps to deliver that ‘numbing’ effect to throat and mouth, providing that much needed relief. The holiday season adds more to-dos and pressure, causing us to set high expectations and race to accomplish tasks. According to Dr. Caudle, if your energy is low, simply rest and take the time you need to focus on important tasks. Keep those vitamins handy and be sure to fuel your body with the right nutrients to help maintain a healthy immune system. Finally, for those of you back at work or school, be sure to bundle up in the colder weather, wear a mask, wash your hands and remember to continue social distancing. People must use over-the-counter products as directed. If your symptoms persist, you should contact your healthcare professional and get checked out if deemed necessary. For more information on how to power through this cold and & flu season, visit Mucinex.com. About Dr. Jennifer Caudle: Dr. Jen Caudle is a board-certified family medicine physician and associate professor in the department of Family Medicine at Rowan University-School of Osteopathic Medicine. She appears regularly as an on-air health expert for local and national news outlets, including ‘The TODAY Show’, CNN, FOX News, PBS, Fox 29 Philadelphia News, and many others. Dr. Jen’s health articles have been published in The Daily Beast, CNN.com, and ABCNews.com, among others. Dr. Jen graduated with honors from Princeton University and earned her medical degree from UMDNJ – School of Osteopathic Medicine. About the Survey*: This random double-opt-in survey of 2,005 Americans was commissioned by Mucinex between August 26 and August 30, 2021. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research ( AAPOR ) and the European Society for Opinion and Marketing Research ( ESOMAR ). About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 09, 2021 05:00 PM Eastern Standard Time

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National Family Caregivers Month

YourUpdateTV

National Family Caregivers Month – celebrated each November – is a time to recognize and honor family caregivers across the country. Caregiver Action Network (CAN), the nation’s leading family caregiver organization, selects each year’s theme for National Family Caregivers Month and spearheads the celebration of National Family Caregivers Month nationally. Recently, John Schall, Chief Executive Officer of the Caregiver Action Network, participated in a nationwide satellite media tour to discuss National Family Caregivers Month and the importance of honoring those caring for a loved one. For National Family Caregivers Month 2021, the #CaregiverAnd Campaign encourages family caregivers to celebrate the identities and passions that enrich their lives. This digital campaign will highlight the other roles, activities, and passions that make up the lives of family caregivers. #CaregiverAnd will also raise awareness of family caregivers as people realize that their daughter’s piano teacher may be caring for her husband with lung cancer, or the mail carrier they see every day may be caring for his dad with Alzheimer’s. Far too often the role of family caregiver overshadows the identity of those caring for their loved ones. As family caregivers juggle their many responsibilities, they may lose sight of who they are beyond the caregiver role. As you focus all your attention on caring for your mom with leukemia, the fact that you’re an architect who loves to do crossword puzzles sometimes gets pushed to the side—and this campaign aims to change that. A person’s sense of self makes their life complete. This is an essential component of self-care that can ultimately prevent caregiver burnout and depression. For more information, visit www.CaregiverAction.org About John Schall: As the Chief Executive Officer of Caregiver Action Network, John Schall is the organization’s content expert, responsible for articulating CAN’s vision, developing the organization’s strategic plan and leading the organization’s advocacy efforts. Recognized nationally as a thought leader on caregiving issues and trends, John effectively links private sector goals with health care public policy. John leverages his 30+ years of expertise in a wide range of policy fields, including healthcare, labor, education, economic development, taxation, and budget policy, to develop programs and strategies to solve the nation’s looming caregiver crisis. About Caregiver Action Network: Caregiver Action Network ( www.CaregiverAction.org ) is the nation’s leading family caregiver organization working to improve the quality of life for more than 90 million Americans who care for loved ones with chronic conditions, disabilities, disease, or the frailties of old age. CAN serves a broad spectrum of family caregivers ranging from the parents of children with significant health needs, to the families and friends of wounded soldiers; from a young couple dealing with a diagnosis of MS, to adult children caring for parents with Alzheimer’s disease. CAN reaches caregivers on multiple platforms. CAN (the National Family Caregivers Association) is a 501(c)(3) non-profit organization providing education, peer support, and resources to family caregivers across the country free of charge. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 09, 2021 05:00 PM Eastern Standard Time

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BEASY Partners with Toldright to Provide Digital Asset Creation Services to Athletes, Musicians and Creators of all Types

Beasy, LLC

Blockchain Made Easy (dba BEASY) announced today it has agreed to a multi-year partnership with toldright, a first-of-its-kind production resource company dedicated to enhancing the video content of their clients through storytelling. Toldright will provide value added services to BEASY enabled communities. Toldright is a disruptive, new on-demand model for video production that matches clients with experienced creative professionals to elevate the look and feel of their video content. Founded by world-class industry leaders, toldright’s exclusive ‘Neighborhood’ includes more than 1,800 fully-vetted Emmy Award-winning artists around the country, featuring top-tier producers, editors, on-air talent, technical specialists, and more. Demand for video content has exploded in recent years, and professional athletes and brands continue to use video to tell their stories. “Offering BEASY creators access to toldright’s top-notch network of video talent and storytellers will help them produce innovative and engaging digital content in support of their own brands,” says Bob Kramich, Founder and CEO of BEASY. “Video and storytelling are key factors to successful sales and marketing, especially for athletes in this name, image and likeness (NIL) era. We are thrilled to be working with such an incredible player in the market,” he adds. The partnership between BEASY and toldright now offers smaller companies, organizations and individuals access to what has traditionally only been available to large corporations. “We are excited to work with BEASY to exclusively link its rapidly-growing community to our extensive ‘Neighborhood’ of global top-tier talent typically reserved for major networks,” says Max Heineman, CEO and Co-Founder of toldright. “BEASY participants now have access to the highest-quality people and production tools for telling and authenticating their digital legacies using blockchain technology.” This is the third press-release in recent weeks from BEASY. On October 21st and November 1st, BEASY announced multi-year agreements with Tykes, Inc., and the Recording Artists Guild (RAG), respectively. # # # About BEASY Blockchain Made Easy ™️, LLC is a Massachusetts-based technology and professional services company empowering retail and business customers with the ability to deploy customized blockchain-based strategies through easy-to-use blockchain software products. The company’s core product, BEASY Authentication ™️, is a multi-blockchain platform and associated wallet solution allowing users to seamlessly create, sell, and track digital goods in addition to a broad range of other applications such as digital identity management, fractional and whole digital asset ownership, royalties management, contract-to-smart contract management and more. BEASY does this without requiring owning or managing any cryptocurrency on major compatible blockchain networks such as Ethereum, Matic and more. BEASY is committed to making blockchain adoption easy. For more information, go to www.BEASY1.com About toldright Toldright is the first-of-its-kind on-demand production resource, transforming the video industry and empowering companies of all sizes the opportunity to tell great stories with an end-to-end solution that delivers accessibility, efficiency, unprecedented value, and amazing content. Through our exclusive “neighborhood” of 1,800 fully vetted production and content creators around the nation, that includes Emmy and Oscar Award winners, toldright has the flexibility to provide 5-star experts to meet the demands of any project. Founded by world-class industry leaders, toldright has already been trusted by iconic brands including ESPN, Tiger Woods Foundation, NFLPA, LPGA, Twitter, Showtime, Adobe, Citi, Xerox, and Dell. For more information on toldright, please visit www.toldright.com. # # # Media Relations Contacts: BEASY, LLC. Contact: David Kaupp info@beasy1.com Twitter: https://twitter.com/BeasyInc LinkedIn: https://www.linkedin.com/company/beasy-blockchain-made-easy-llc/ Instagram: https://www.instagram.com/beasy1859/ Toldright Matt Saler, Vice President M: +1 215 432 3149 301 E 57th Street New York, NY 10022 www.finnpartners.com Blockchain Made Easy, LLC is a Massachusetts-based technology and professional services company empowering retail and business customers with the ability to deploy customized blockchain-based strategies through easy-to-use blockchain software products. The company's core product, BEASY Authentication, is a multi-blockchain platform and associated wallet solution allowing users to seamlessly create, sell, and track digital goods in addition to a broad range of other applications such as digital identity management, fractional and whole digital asset ownership, royalties management, contract-to-smart contract management and more. BEASY does this without requiring owning or managing any cryptocurrency on major compatible blockchain networks such as Ethereum, Matic and more. BEASY is committed to making blockchain adoption easy. For more information, go to www.BEASY1.com Contact Details Beasy, LLC David Kaupp +1 978-360-6698 info@beasy1.com toldright Matt Saler, Vice President +1 215-432-3149 Company Website https://www.beasy1.com

November 09, 2021 11:06 AM Eastern Standard Time

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Osmo’s STEM Week Sale & Amazon Deal of the Day (11/8) Encourage Kids to Explore Reading, Math, Coding, Problem-Solving and Much More

Osmo

Osmo announces a STEM Week sale that encourages kids ages 3 to 10+ to explore reading, writing, math, coding, drawing, creative problem-solving, and more. From 11/7 through 11/13, save up to 40% off select kits, games and bundles at PlayOsmo.com, Amazon, Target, Best Buy & other retailers. Osmo’s Amazon Deal of the Day runs on Nov. 8--one day only--and features 20% off select items at Amazon.com. Kits and games up to 25% off through 11/13 at PlayOsmo.com and multiple retailers include: Little Genius Starter Kit (base included) Genius Starter Kit (base included) Coding Starter Kit (base included) Creative Starter Kit (base included) Pizza Co. (base required) Detective Agency (base required) Super Studio Disney Mickey Mouse & Friends (base required) Super Studio Disney Princess (base required) Super Studio Disney Frozen 2 (base required) Math Wizard and the Secrets of the Dragons (base required) Math Wizard and the Magical Workshop (base required) Kits and bundles up to 40% off through 11/13 exclusively at PlayOsmo.com include: Pre-School Starter Kit Explorer Starter Kit Ultimate Expansion Bundle Essential Math Bundle Osmo’s Amazon Deal of the Day (11/8) features 20% off these items at Amazon.com: Genius Starter Kit for iPad + Case for iPad (base included) Genius Starter Kit for iPad + Grab & Go Small Storage Carry Case (base included) Coding Starter Kit for iPad + Case for iPad (base included) Coding Starter Kit for iPad + Grab & Go Small Storage Carry Case (base included) Creative Starter Kit for iPad + Case for iPad (base included) Creative Starter Kit for iPad + Grab & Go Small Storage Carry Case (base included) The full list of deals at PlayOsmo.com can be viewed here. The full list of Amazon deals can be viewed at Osmo’s Amazon store. The full list of Osmo deals at Target can be viewed here. About Osmo Osmo is an award-winning STEAM brand whose products are used in over 50,000 classrooms and 2.5 million homes. It is building a universe of hands-on play experiences that nourish the minds of children by unleashing the power of imagination. The company brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Osmo is headquartered in Palo Alto, California, and is part of BYJU’S, a global leader in online learning. Learn more at PlayOsmo.com. For information about its educational division, Osmo for Schools, visit schools.playosmo.com. Contact Details Carolyn Kamii PR Carolyn Kamii +1 310-251-0550 carolynkpr@gmail.com Company Website http://www.playosmo.com

November 07, 2021 06:00 AM Pacific Daylight Time

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