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San Jose, Washington, D.C., and Austin named host cities for Premier Rugby Sevens in 2022

Premier Rugby Sevens

Premier Rugby Sevens (PR7s) announced its nationwide expansion into new cities in 2022. The league’s tournaments will bring the famous rugby sevens festival experience to Major League Soccer (MLS) stadiums in San Jose at PayPal Park (Saturday, July 9), Washington, D.C. at Audi Field (Saturday, July 16), and Austin at Q2 Stadium (Saturday, July 30). As the first league of its kind with men’s and women’s teams competing under one umbrella with equal pay, each PR7s event will boast a party-like atmosphere with bands, DJs, games, contests, partner integration, and special appearances. Tickets for each event are available at PRSevens.com/tickets. PR7s also unveiled a revolutionary new prize that unites the men’s and women’s competitions, with combined points throughout the season determining the winner of the United Championship. Eight teams compete within four franchises: Experts, Headliners, Loggerheads, and Loonies. A men’s team and a women’s team represent each franchise. “We are extremely excited to scale PR7s across America, bringing rugby sevens to major venues that will act as regional hubs for the rugby community,” said Owen Scannell, CEO of Premier Rugby Sevens. “We believe the Bay Area, Central Texas, and the DMV will give our league a footprint for fans to easily witness the spectacle that is a PR7s live event. Each city brings entertainment options that will complement the festival and party environment that is synonymous with the sport of sevens around the world.” Known as the first professional rugby league for women in North America, PR7s is organizing its first multi-city schedule. The league debuted in October 2021 on national television for a cumulative audience of 472,000 viewers. In 2022, the eight teams will compete in three tournaments consisting of a series of fast 14-minute games in each city, culminating in a 2022 Championship Weekend in Austin. Each stop on tour will crown a men’s and women’s winner. Points will accumulate throughout the season to determine seeding for the Championship Weekend. Austin’s Q2 Stadium will host the championship, the first non-soccer sports event at the facility which opened in 2021. Fifteen Olympians from the Tokyo Games competed in the Inaugural Championship on Fox Sports and TSN. Led by rugby legend Perry Baker, the Experts won the first PR7s men’s championship in 2021. And as one of the most dominant players in the world, Alev Kelter led the Loonies to the first women’s championship last year. “A sincere congratulation to everyone at PR7s as they exponentially build on an impressive debut in 2021 during the Inaugural Championship,” said USA Rugby CEO, Ross Young. “The line of events in 2022 truly amplifies the sevens season this summer, and in three of the best rugby cities the United States has to offer. With three-times the opportunity for current and aspiring Olympians to compete at a professional level, PR7s continues to present an invaluable platform for USA Rugby High Performance development and scouting.” PR7s is sanctioned by USA Rugby, which recognizes PR7s as the highest level of domestic seven-a-side rugby. The new league offers pathways for players to have other opportunities to play internationally. Following their success within PR7s, Logan Tago, Sarah Levy, and Aaron Cummings each took the field for the USA Eagles Sevens for the first time in international competition since last fall. About Premier Rugby Sevens Premier Rugby Sevens (PR7s) is a groundbreaking professional sports league in North America that debuted in 2021. With a focus on accessibility and entertaining content for fans, the league showcases the electrifying sport of rugby sevens through a touring format in cities across the United States and Canada. PR7s is the first sports organization of its kind, with four women’s teams and four men’s teams under one umbrella with equal pay. To learn more about Premier Rugby Sevens, go to PRSevens.com and follow the league on Twitter, Instagram, Facebook, and LinkedIn. # # # Contact Details Eric Nemeth eric.nemeth@prsevens.com Company Website https://prsevens.com/

March 31, 2022 08:25 AM Eastern Daylight Time

Mirriad Study Reveals In-Content Ad Placement Combined with Traditional TV Campaigns Can Increase Brand Reach by 44 Percent, Driving Business Growth

Mirriad

Mirriad, the leading in-content advertising company powered by Academy Award Winning technology, today announces its latest whitepaper: The Lost Audiences - Regaining Control. The paper highlights in-content advertising as a continually growing avenue for brands and advertisers to engage with audiences in an impactful and non-disruptive way, and explores how companies can recuperate lost GRPs and expand reach via the use of in-content advertising. Consumers’ viewing habits are continuing to shift within the TV advertising space. In the US, linear impressions for the 18-49 age group declined by 49 percent in just five years and are forecasted to decline an additional 22 percent over the next two years. In order to effectively communicate with audiences, brands must embrace in-content placements in addition to more traditional ad formats. In fact, Mirriad found that brand reach can increase up to 44 percent in the 18-49 age group when contextual, in-content ads are present. Stephan Beringer, CEO of Mirriad, said: “Leading into the 2022 Newfronts and Upfronts season, brands and advertisers must prioritize diversification to ensure campaign success and relevancy with their customers, and drive business growth. And this is only the beginning – with the rise of connected TV and streaming services, we can expect further digital growth across new platforms.” Per the whitepapers findings, consumers prefer in-content advertising seven times more than traditional TV spots, and 70 percent of those polled agreed that traditional advertising frequency is excessive. The combination of traditional TV advertising and in-content placement is a solution to not only address the shifts in the market, but also enable brands to combat ad fatigue and apathy by creating non-disruptive experiences for viewers. Beringer continued: “The clear gains in reach and impact that Mirriad can deliver are hugely significant at a time of change in the advertising industry. The power of the in-content format is further underlined by repeated third-party research that shows clear viewer preference for it. Across all measured Mirriad campaigns, we found average consumption rose 16ppt, ad awareness increased by 27ppt, and spend increased by 15ppt. This shows that in-content advertising is not only a very effective way to reach and engage consumers, it also prompts purchases.'' “The television landscape has changed immensely over the last five+ years. New platforms and content formats, the rise of binge watching, and a global pandemic have all had their own effects on how viewers watch and respond to content,” said Chris Ward, SVP of Midwest Ad Sales at Crown Media. “The challenge for us as a network, and for the brands we partner with, has been how to incorporate relevant advertising in a new way that optimizes impact while not disrupting the viewing experience. Mirriad provides a strategic and scalable solution for brands to effectively amplify their TV ad spend.” To view the full whitepaper, please visit https://info.mirriad.com/the-lost-audiences-regaining-control-whitepaper About Mirriad Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions. Mirriad currently operates in the US, Europe and China. Contact Details Liana Zamora +1 551-225-4942 liana@kitehillpr.com Company Website https://www.mirriad.com/

March 31, 2022 07:00 AM Eastern Daylight Time

Entertainment Industry Leader Lou D’Angeli joins Logitix as Senior Director of Las Vegas Events

Logitix

Logitix, the leader in live event ticketing technology and analytics, announced they have named Lou D’Angeli as their Senior Director of Las Vegas Events. D’Angeli brings over 25 years of experience as a marketing executive for renowned entertainment brands like Cirque du Soleil and World Wrestling Entertainment. Through this newly created position, D’Angeli will lead the Las Vegas division of Logitix to optimize live event ticket sales for Vegas area shows through real-time data, dynamic pricing, and distribution. “Adding Lou to Logitix represents our commitment to the Las Vegas market as the world’s entertainment capital,” said Logitix President Greg Nortman. “Lou is very well respected in the live events industry through his impressive work with companies like Cirque and WWE. He will play an integral role in helping the live events community in Las Vegas navigate their ticketing strategy.” Before joining Logitix, D’Angeli spent over 11 years with Cirque du Soleil Entertainment Group, where he was Vice President of Marketing, Sales, and Public Relations. He managed key relationships with MGM Resorts International, Apple Records (The Beatles), Disney, Treasure Island, and the Estate of Michael Jackson. In Las Vegas and Orlando, he was responsible for upwards of 5 million tickets sold and $500 million in yearly revenue. Before joining Cirque du Soleil, D’Angeli spent four years with WWE as Director of Marketing, where he implemented $2 million in national advertising focused on increasing pay-per-view numbers. Earlier in his career, D’Angeli worked on the venue side of the live events industry as an executive with Comcast-Spectacor. In the fourth quarter of 2021, Logitix managed 2.4 million tickets that sold for over $300 million through teams across the NFL, NBA, and NHL, plus NCAA events and live event properties. Logitix optimizes ticket sale outcomes for all of its partners through proprietary dynamic pricing and distribution. Its unique platform analyzes millions of real-time data points, providing up-to-the-minute insights within the live event marketplace. About Logitix Logitix is the preeminent monetization engine and ticketing platform for the live event industry, combining optimized pricing, distribution, and inventory management with real-time insights to help sellers and buyers respond to a rapidly changing market environment. The Logitix vision is to automate the entire ticket life cycle and provide data-driven insights to serve the diverse needs of its clients. The company is backed by ZMC and is privately held. For more information about Logitix, visit Logitix.com or find them on LinkedIn. # # # Contact Details Eric Nemeth +1 602-502-2793 nemeth@ericpr.com Company Website https://logitix.com/

March 29, 2022 11:03 AM Eastern Daylight Time

Why Nyoki Club is Here to Shake the World of NFTs

Nyoki Club

Nyoki club is one of the most sought-after NFT projects since the surge of NFTs in the last year. One might wonder what this project offers to stand out from the masses of NFT projects that are released daily. First of all, Nyoki Cub consists of 8888 individual 3D characters all of which are unique and randomly generated. Each Nyoki is one-of-a-kind artwork and will be available to be minted on the Ethereum Blockchain from April 10th. What makes the project truly unique is that these NFTs will not only exist in digital form but also be available as 3D printed models that will be accessible worldwide. This combination of Web3 technology and real-life collectibles is one of the reasons for Nyoki club to have more than 74 thousand followers way ahead of its release date. The team behind Nyoki club knows how to manage a community from the start and lets people enter their whitelist by exclusive and rare raffles and by being active and helpful in their community discord. Their following is not only measured in numbers but can also be actively witnessed in the brimming discord channel where more than 50000 people actively vote on governance questions. Nyoki Club gained fame in the NFT space quickly by partnering up with well-known projects like Hapebeast, Llamaverse, and Rarity Sniper just to name a few. The roadmap of Nyoki Club will start with the creation of the first-ever fully 3D printed model and will set out to create more after the minting phase has ended and the collection is available to trade. Partnerships with more artists to create Nyokis in the future are only one of the many stations planned for the future. There is a lot of trust in the community towards the founders and the partnerships and positive publicity they have made until now speak for themselves. The team behind Nyoki Club will use these partnerships to release an NFT collection that will reach new heights in terms of value and ingenuity. To learn more about Nyoki club, you can check out their official website here or follow them on Twitter or join their community Discord. Contact Details Nyoki Club Siranush H +1 702-410-7649 siranush@nftdroops.com Company Website https://nyokiclub.com/

March 29, 2022 08:56 AM Central Daylight Time

STATHERO’S $50,000 FREE-TO-PLAY “PICK‘EM MADNESS" IS THE ULTIMATE NCAA BASKETBALL DAILY FANTASY SPORT CONTEST — WITH NO BUSTED BRACKETS!

StatHero

Amidst all of this weekend’s busted brackets, StatHero players ended in the positive, taking home victories 57% of the time. StatHero PICK’EM MADNESS, the latest innovation from the StatHero team, pits the stars of the NCAA Tournament matchups against each other in a unique DFS and sports betting skill-based hybrid. Gone are the cumbersome hours spent pining over brackets, because StatHero’s PICK’EM is the easiest and fastest way to get action on college hoops throughout the NCAA tournament. StatHero will giveaway $50,000 in bonus PICK’EM MADNESS during the Sweet 16 to get first time fans engaged in this new way to enjoy the NCAA Tournament. They are coming back with MORE FREE contests for the Elite Eight and Final Four rounds as well. Coming off a 600% YoY increase during the Super Bowl, StatHero gives DFS players the advantage to go up against their pre-posted lineups instead of the same long-odds contests, funky props, or thousands of opponents. StatHero’s format has become THE game-changing force in the DFS space with players betting THREE TIMES the average spend of industry leading apps DraftKings and FanDuel. Jason Jaramillo, Founder of StatHero: “StatHero’s disruption is based simply on giving players a greater opportunity to flex their skills and have more fun. Player experience will always be StatHero’s #1 priority. StatHero’s team common vision is to be the gaming differentiator, which increases player spend, simply based on winning more. So many fans are conditioned to just fill out brackets and have rarely — if ever — won anything. We wanted to give fans a chance to win something on every single game without the need to run to the table and that’s what we delivered.” In addition to the PICK’EM MADNESS contests, StatHero also has dozens of March Madness lineups displayed ahead of time that fans can comb through to take on against their own selections head-to-head. All contests keep the focus on the matchups and players that fans know best, so they can take control back from the handicappers and never have to think about busted brackets again. For media/press inquiries, please contact: Dianne Quirante, dianne@emcbowery.com. About STATHERO Combining the best of fantasy sports and sports gaming, StatHero is a first of its kind daily fantasy sports platform. The company has exploded in growth since founded in 2019 in large part due it’s simple gameplay, low commitment and instant gratification. Stathero uses the familiar fantasy sports based format to allow players to compete against posted lineups across a variety of professional sports and game types including Survivor Pools, Head-to-Head and Fantasy Parlays. Their patent pending gameplay gives players an advantage unlike any other in fantasy sports. It’s truly daily fantasy the way it was meant to be played - one-on-one. For more information, visit: www.stathero.com and follow us on Twitter @StatHeroHq. Contact Details Dianne Quirante +1 323-654-0001 dianne@emcbowery.com Company Website https://stathero.com/

March 23, 2022 09:00 AM Eastern Daylight Time

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Houston Mother Gives ‘Inside Look’ at Staying Connected to the Internet During the Pandemic

Comcast Houston

HOUSTON, TX — A Houston mother is one of the millions of low-income Americans who will now be able to get free, fast and reliable Comcast broadband service, thanks to the new Affordable Connectivity Program (ACP) — a federally-funded program that gives eligible households a credit of up to $30 per month towards the cost of broadband service. “When the pandemic first happened, that’s when everything got pretty chaotic,” Jamila Byrd, a Houston mother of two, said. “You don’t really think about how important the Internet is until you don’t have it anymore.” According to the White House, an estimated 42 million Americans are in the same or similar situation as Byrd; they don’t have access to high-speed internet at home. The hardship, often referred to as the “digital divide”, was exacerbated by the pandemic when families had to virtually learn and work from home. “We had to go to friends’ houses, my sister’s house, so my kids could do assignments,” Byrd said. “It takes away a lot of time from us being together as a family. It’s tough for everybody.” The goal of the program is to help low-income households connect and stay connected to high-speed internet for work, school, healthcare and more. Eligible households that enroll in the program get up to a $30 monthly credit ($75 for eligible Tribal land households). Customers can use the monthly credit towards Xfinity Internet and mobile services. Eligible households are those that qualify for programs like the Federal Pell Grant, National School Lunch Program, SNAP, Medicaid, housing assistance and other government programs. “The Affordable Connectivity Program is a once-in-a-lifetime opportunity that Comcast is proud to actively support,” Houston Regional Vice President of External Affairs Toni Beck said. “As a company and society, it is imperative that we work together to help people connect to the transformative power of the internet both at home and on the go. At Comcast, we’re doing just that.” In response to the ACP, Comcast introduced a new plan called Internet Essentials Plus that offers twice the download speed – up to 100 Mbps – of the traditional Internet Essentials service, a cable modem and a WiFi router for $29.95 per month. With the $30 ACP credit, Internet Essentials Plus is effectively free for qualifying families. Customers who are looking for home internet and top-rated mobile service can now have both at an affordable price. Internet Essentials customers paying $9.95 per month can add one line of Unlimited Xfinity Mobile ($45 per month) for $24.95 per after applying the ACP credit. In February, during a White House event, Vice President Kamala Harris, Federal Communications Commission Chairwoman Jessica Rosenworcel, and Senior Advisor Mitch Landrieu announced more than 10 million households are enrolled in the Affordable Connectivity Program, the nation’s largest-ever broadband affordability program. Byrd was recently approved for the ACP credit. “I’m grateful for this program,” Byrd said. “If I had to use one word to describe our household environment right now, it’s unity. It brings us together. It helps us to be able to do the things that we need to do, and then we have more time for family time.” To learn more about the ACP, eligibility or to apply go to Xfinity.com/acp or call 1-844-389-4681. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Foti Kallergis +1 832-986-0196 Foti_Kallergis@comcast.com Company Website https://houston.comcast.com/

March 23, 2022 07:02 AM Central Daylight Time

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Ripken Baseball Partners with Sheetz to Bring Free Baseball Clinics to Youth Across Six States

Ripken Baseball

Ripken Baseball, the leader in youth sports events, announced they have partnered with Sheetz, a major Mid-Atlantic restaurant and convenience chain, to bring 12 free baseball clinics to children ages 7 to 14 in Maryland, Virginia, West Virginia, Ohio, North Carolina, and Pennsylvania. Starting this April and continuing through June, the “Sheetz Community Clinics presented by Ripken Baseball” will teach the fundamentals of baseball for players of all levels. The clinic schedule will include the following cities and dates: Thursday, April 14: Arlington, Va. Thursday, April 14: Frederick, Md. Friday, April 15: Richmond, Va. Friday, April 15: Hagerstown, Md. Wednesday, April 27: Harrisburg/York, Pa. Wednesday, May 4: Morgantown, W.Va. Tuesday, May 31: Greensboro, N.C. Tuesday, May 31: Columbus, Ohio Wednesday, June 1: Raleigh, N.C. Wednesday, June 1: Pittsburgh, Pa. Thursday, June 2: Cleveland, Ohio Wednesday, June 15: Charleston, W.Va. “Ripken Baseball is thrilled to team up with Sheetz to bring the game of baseball to communities where Sheetz is a staple for families,” said Amanda Shank, Vice President of Business Development for Ripken Baseball. “We encourage parents to register their children and enjoy a fun baseball environment in their hometowns.” Players can expect to work on fielding, hitting, and throwing with Ripken Baseball instructors. Participants will receive a Sheetz Treat, fruit, and a giveaway. “As a family-owned and operated company, we strive to give back and be the best neighbor we can be in every community we serve,” said Nick Ruffner, Public Relations Manager at Sheetz. “We’re excited to be partnering with Ripken Baseball to provide free clinics to kids located throughout our six-state footprint. These camps will provide valuable training and experiences as well as lifelong memories.” Parents can preregister for the “Sheetz Community Clinics presented by Ripken Baseball” by going to www.ripkenbaseball.com/sheetz. The exact timing and locations will be confirmed in the coming weeks via the website. About Sheetz, Inc. Established in 1952 in Altoona, Pennsylvania, Sheetz, Inc. is one of America’s fastest-growing family-owned and operated convenience store chains with more than 23,000 employees. The company operates over 640 store locations throughout Pennsylvania, West Virginia, Virginia, Maryland, Ohio and North Carolina. Sheetz provides an award-winning menu of M•T•O® sandwiches and salads, which are ordered through unique touch-screen order point terminals. All Sheetz convenience stores are open 24 hours a day, 365 days a year. Recognized by Fortune as one of the 100 Best Companies to Work For, Sheetz is committed to offering employees sustainable careers built on an inspiring culture and community engagement. For more information, visit www.sheetz.com or follow us on Twitter (@sheetz), Facebook ( www.facebook.com/sheetz ) and Instagram ( www.instagram.com/sheetz ). About Ripken Baseball: Ripken Baseball brings teammates, coaches, and families together through its Big-League Experiences, while teaching the values of the game, and how to play it the right way – the Ripken Way. Recently expanding the best experience in youth sports to satellite locations through Ripken Select Tournaments, Ripken Baseball continues to innovate the game through tournaments, camps, clinics, and spring training at their state-of-the-art baseball and softball facilities – The Ripken Experience™ Aberdeen (Maryland), The Ripken Experience™ Myrtle Beach (South Carolina), and The Ripken Experience™ Pigeon Forge (Tennessee). Contact Details Eric PR & Marketing, LLC Eric Nemeth nemeth@ericpr.com Company Website https://www.ripkenbaseball.com/

March 22, 2022 09:03 AM Eastern Daylight Time

Roberts & Ryan Teams with Robert Irvine Supporting Our Nation's Veterans

Roberts & Ryan Investments, Inc.

Contact Details For Press Inquiries Please Contact Joe Pecoraro +1 917-658-8945 jpecoraro@roberts-ryan.com Company Website https://www.roberts-ryan.com

March 22, 2022 09:00 AM Eastern Daylight Time

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LEVI’S® AND TEQUILA DON JULIO PRESENT NEON CARNIVAL IN ASSOCIATION WITH LIQUID I.V.

Full Scope PR

Neon Carnival will make its triumphant return and descend upon the desert night sky to illuminate once again on Saturday, April 16. The coveted after-party is back to celebrate its 11-year anniversary exclusively on weekend one of the highly-anticipated desert festival. With continued involvement from the biggest names in entertainment and consumer lifestyle, including the return of iconic denim brand Levi's®, back to headline the event alongside Mexico’s original luxury tequila, Tequila Don Julio. This year’s exclusive invite-only fête welcomes new brand additions, including Liquid I.V., DIRECTV, Monster Energy, new Smirnoff Neon Lemonades and PathWater to the festivities. And for the first time this year, Neon Carnival is also going digital with two exciting opportunities. Levi’s® and Neon Carnival regular, Paris Hilton, will host the Neon Carnival experience in the metaverse in “Paris World” on Roblox. Additionally, our longtime partner Tequila Don Julio is getting in on the digital action with a unique update that will drop the week before the party (and might even get you a ticket in), so be sure to stay tuned! Returning to its permanent home located at the Desert International Horse Park, the sprawling equestrian center welcomes back festival-goers to its all grass knoll spanning three football fields, featuring carnival-style games and exhilarating amusement park thrills. No strangers to Neon Carnival, world-renowned DJs Ruckus and Kayper, return to the scene to keep the party going late into the night along with newcomer Mel DeBarge, reining from New York City and a staple in the international party arena. Conceptualized by LA’s original nightlife maven, Brent Bolthouse, and produced by Best Events, the duo has created the unrivaled outdoor dance party that is widely recognized as one of the most sought-after parties on the planet, attracting the entertainment industry’s elite year after year. “We can’t wait to return back to the desert and celebrate our 11-year anniversary of Neon Carnival. It's been a long two years and we are excited to catch up with some old friends and meet new ones,” said Brent Bolthouse. “ We’ve added international party scene Mel DeBarge along with Kayper and DJ Ruckus to round out the evening and keep partygoers dancing all night long.” Levi’s®, the brand that revolutionized American fashion with their iconic 501® blue jean, returns for their fourth consecutive year as a co-presenting sponsor, and will light up the sky with their Levi’s® branded Ferris Wheel. Co-presenting sponsor, Tequila Don Julio, is back for their sixth consecutive year as well, serving up craft cocktails from the Airstream Speakeasy and celebrating with Don Julio 1942 bottle service in VIP. Wristband pick-up will be hosted by Liquid I.V. while also kicking off their on-site Neon Carnival presence with a fully branded bumper car installation emblazoned with neon signs and a steady supply of their exclusive festival-flavored Hydration Multiplier. In addition, DIRECTV, offering the best of live TV and On Demand on all your favorite screens, will transport partygoers to new dimensions and take over the VIP tent. GUESTS MUST BE 21+ TO ATTEND, AND WE REMIND ALL ATTENDEES TO PLEASE DRINK RESPONSIBLY. PLEASE NOTE THAT NEON CARNIVAL IS NOT ASSOCIATED WITH THE COACHELLA MUSIC FESTIVAL.PLEASE DO NOT INCLUDE ANY MENTION OF COACHELLA WHEN COVERING NEON CARNIVAL. About the Levi’s® Brand The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the world’s most recognizable garments of clothing – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories is available in more than 110 countries, allowing individuals worldwide to express their personal style. For more information about the Levi’s® brand, its products, and stores, please visit levi.com. ABOUT TEQUILA DON JULIO Founded on the pioneering agricultural principles of Don Julio González and his personal pursuit of perfection, Tequila Don Julio revolutionized the tequila industry and set the standard for ultra-premium tequila. The original luxury tequila of choice in Mexico, Tequila Don Julio uses only the highest caliber, fully matured and ripened Blue Agave that has been hand-selected from the rich, clay soils of the Los Altos region of the state of Jalisco. The Tequila Don Julio portfolio includes Tequila Don Julio Blanco, Tequila Don Julio Reposado, Tequila Don Julio Añejo, Tequila Don Julio 70, Tequila Don Julio 1942, and the limited-edition Tequila Don Julio Primavera. For more information on Tequila Don Julio, please visit www.DonJulio.com. About Liquid I.V. Fuel life’s adventures with Liquid I.V.’s great-tasting, non-GMO electrolyte drink mixes. Liquid I.V. products utilize the science of Cellular Transport Technology (CTT) to enhance rapid absorption of water and other key ingredients into the bloodstream—helping consumers feel better, faster. Their hero product, Hydration Multiplier, is now available in 9 refreshing flavors. In addition to hydration, the expanded product line now includes Energy Multiplier, Sleep Multiplier, and Hydration Multiplier+ Immune Support. Liquid I.V. has donated over 20 million servings globally through their one-to-one giveback program. Founded in 2012, the company is based in El Segundo, CA, and all products are made in the USA. About DIRECTV Since its launch in 1994, DIRECTV has continually evolved its product, best-in-class content, service and user experience to provide customers with an industry-leading video offering. DIRECTV offers the industry's best picture format and exciting content in 4K HDR. It is the undisputed leader in sports, bringing NFL Sunday Ticket customers to every live out-of-market NFL game, every Sunday during the NFL season. DIRECTV also gives customers the choice of watching movies and TV shows from virtually anywhere – on their TVs at home or their favorite mobile devices via the DIRECTV app. DIRECTV STREAM, the streaming video service, is designed for the household that wants the best of live TV and on-demand, compelling live TV packages, sports and, when using a DIRECTV STREAM device, access to more than 7,000 apps on the Google Play Store. For more info, head to directv.com/stream. Neon Carnival was created by Brent Bolthouse and continues annually during music's biggest festival weekend. For more information, please visit http://neon-carnival.com. Suggested Social Post: @Neon_Carnival returns with @levis @donjuliotequila @liquidiv on April 16, 2022 MEDIA CONTACTS LEVI’S ®: Molly Hayes | Levi’s PR | mhayes@levi.com TEQUILA DON JULIO: Samantha Turtle | Hunter PR | sturtle@hunterpr.com LIQUID IV: Victoria Kwan | Edelman | victoria.kwan@edelman.com Contact Details Full Scope PR Johnny Gines johnny@fullscopepr.com

March 16, 2022 01:12 PM Eastern Daylight Time

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