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Retention Cloud Leader CleverTap Acquires Leanplum

CleverTap

CleverTap, the world’s No.1 retention cloud, today announced it has signed definitive agreements to fully acquire San Francisco based Leanplum, a leading multi-channel customer engagement platform, for an undisclosed amount. This acquisition will make CleverTap a truly global company with development centers and customer-facing and success teams across North America, Europe, Latin America, India, South East Asia and the Middle East. Combining the product stack of the two organizations, this acquisition will enhance CleverTap’s capabilities and take its total customer base to over 1200 customers in more than 100 countries around the world. The deal is expected to close in Q2 of 2022. Together CleverTap and Leanplum will work with digital brands to help increase their users’ engagement, retention and lifetime value by making every user experience hyper-personalized, relevant and contextual at scale in real time. As more businesses become digital-first, brands need to serve their users with delightful moments where they are, when they want and on their preferred channel. CleverTap and Leanplum will now bring real-time hyper-personalization, A/B testing and increased scalability to its omnichannel engagement, analytics and segmentation product lines. As a result, growth and marketing teams globally will now be able to utilize the only end-to-end user engagement and retention cloud platform, enabling them to break down user communication silos and increase the overall lifetime value of each user. “We are seeing a seismic shift in the marketing technology landscape,” says Sunil Thomas, CleverTap Co-founder and Executive Chairman. “Users today demand to be treated as individuals, and this has forced brands to change how they engage with them. CleverTap and Leanplum have both purposely built for a mobile-centric omnichannel world.” The acquisition, he says, combines platforms and teams to deliver the best behavior analytics, segmentation, and engagement tools that will enable digital brands to build valuable, long-term relationships with their users. “Our combined strength will be a game-changing force for user engagement, retention and monetization, creating tremendous value for our customers. I am very excited to welcome Leanplum to the CleverTap family.” “When we started Leanplum, our vision was to meet customers' real-time needs at the cutting edge of technology,” says Momchil Kyurkchiev, Co-founder and Chief Product Officer, Leanplum. “We have succeeded in that, but as the market has matured, to fully meet the increasing demands put on brands today, we needed to bring in the best analytics, segmentation, and engagement tools, to help our customers build valuable, long-term relationships with their customers. This is why joining forces with CleverTap makes the most sense, and I am excited about the combined capabilities we will now bring to Leanplum customers worldwide.” “I am looking forward to the journey with Leanplum. This coming together with Leanplum marks a monumental moment across the marketing technology landscape,” says Sidharth Malik, CleverTap Chief Executive Officer. “This bridges the gap created by multiple martech tools and customer data platforms and will meet the growing needs of user-obsessed digital brands in a much more efficient way. Our ‘better together’ vision is about integrating our cumulative strengths around people, process and technology to cement our position as the global leader in the user engagement and retention space. Joining forces allows us to bring advanced product and technology capabilities as brands strive to do live segmentation, anticipate user intentions and actions, automate and deploy real-time campaigns for the highest possible conversions, all from one single dashboard.” About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified and deep data layer, AI/ML powered insights and automation. Customers around the world representing over 10,000 apps, including Vodafone Idea, SonyLIV, Daimler, Gojek, Carousell, and Premier League, trust CleverTap to achieve their retention and engagement goals, growing their long term revenue. Backed by leading venture capital firms including Sequoia India, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, and Dubai. For more information, visit clevertap.com or follow on LinkedIn, Twitter, Facebook and YouTube. Forward-Looking Statements Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

May 19, 2022 08:17 AM Eastern Daylight Time

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ForeverLawn’s Black and Green Grass Machine Returns with Sam Hunt Racing at Texas Motor Speedway

ForeverLawn

ForeverLawn, Inc. ® is continuing their sponsorship of Jeffrey Earnhardt and the “Black and Green Grass Machine” at the SRS Distribution 250 in the NASCAR Xfinity Series, Saturday, May 21, 2022. This race, the fifth in ForeverLawn’s multi-race deal with Earnhardt and Sam Hunt Racing (SHR), will be streamed live from Texas Motor Speedway in Fort Worth, TX, at 1:30 PM ET on FS1. “ForeverLawn is thrilled to have Jeffrey Earnhardt back in the SHR No. 26 this weekend in Texas,” says Derek Taylor, head of ForeverLawn-NASCAR relations. “Our past performances show we can compete at the highest level, and we are confident in the team and equipment Sam Hunt Racing brings to the track. We’re excited to join our Texas dealers in cheering on the Black and Green Grass Machine and anticipate an amazing race day.” Earnhardt will pilot the No. 26 ForeverLawn Toyota GR Supra with a revamped version of the 2022 Black and Green Grass Machine paint scheme. Continuing their ongoing sponsorship participation alongside ForeverLawn are the Accredited Petroleum Association, Precision Products, STR, and LifeGR. “I’m really excited to get back into the ForeverLawn Black and Green Grass Machine with Sam Hunt Racing,” says Jeffrey Earnhardt. “I think our performance at Talladega and SHR’s showing at Darlington makes Texas a great opportunity to go out there and compete for a win. The team is pumped and we’re all ready to get rolling!” Viewers can follow Earnhardt and the ForeverLawn car by watching on FS1 or on Instagram, Twitter, and Facebook using #blackandgreengrassmachine. About ForeverLawn ForeverLawn ® improves spaces and communities through innovative synthetic grass solutions. The premium choice for synthetic surfacing, each product is engineered to solve unique consumer needs and desires while maintaining superior standards and natural aesthetics. Want to be a part of something bigger? Learn how you can be a person of impact through business ownership opportunities with ForeverLawn. For more information, call 866.992.7876, or visit foreverlawn.com. Contact Details ForeverLawn, Inc. Julia Kontur +1 330-499-8873 julia@foreverlawn.com Company Website https://www.foreverlawn.com/

May 18, 2022 12:47 PM Eastern Daylight Time

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viBe Theater Experience Walks the Talk and Promotes from Within

viBe Theater Experience

Contact Details Cheryl Overton +1 917-373-3514 cheryl@cheryloverton.com Company Website https://www.vibetheater.org

May 18, 2022 09:00 AM Eastern Daylight Time

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Telos Offers Fast-Tracked Grants To Support Terra Developers

Telos Foundation

The Telos community offers its sympathy and full support to Terra developers for the hardships endured during this tumultuous period. In light of this, Telos welcomes all Terra dApps to join the 12 million TLOS Ignite grant and ventures program. The team will fast-track applications from Terra dApps seeking refuge with investments, marketing support, and technical assistance. Terra developers are encouraged to communicate with Telos' team via Discord, Telegram, or apply for a grant directly through the following link: https://ignite.telos.net “We feel for the talented teams and projects that have fallen victim to the collapse of Terra. We know many of you are long-term builders of the Web 3 future, and for those that are looking for a blockchain that shares your long-term vision, you will find an amazing home at Telos.” AJ Dinger, Telos Head of Business Development If the abundance of congested, pausing, and, more recently, failing blockchain networks has taught us anything, it's that dApp developers must choose wisely when finding a home to deploy their dApps. The Telos Mainnet has been live with zero downtime since 2018, can finalize a billion transactions per day with zero carbon footprint, and is home to the world's most robust EVM. We look forward to working with LUNA developers to help foster uncharted growth with the support of our team and a purely grassroots community. About Telos Live since 2018, Telos Blockchain (ticker: TLOS) is a third-generation smart contract platform that offers compatibility with Solidity, Vyper, and Native C++ smart contracts. Telos provides full EVM/Solidity support with fixed low-cost gas fees and no front running and, more uniquely, offers a path to fee-less transactions via its robust native C++ smart contract support. Even while operating as a Net Zero Blockchain, Telos still sustainably supports hundreds of millions of transactions per day, produces blocks in 0.5 second intervals (on a first-in-first-out basis, eliminating front running on the network), and securely validates transactions via a credibly neutral and globally decentralized block producer network. As a result, the Telos blockchain has the throughput needed to facilitate and scale the thriving Metaverse / Web 3.0 landscape better than any other blockchain in existence. Its performance is unrivaled in the industry and was purpose-built to offer speed, scalability, cost-effectiveness, credible decentralization, and end-user fairness. Telos harnesses its power by utilizing tight C++ on the frontend and a custom WASM runtime environment on the backend. About The Foundation The Telos Foundation is a Decentralized Autonomous Organization established as a promotional and funding body to advance the Telos Blockchain Network and provide support to network applications. Contact Details The Team hello@telosfoundation.io Company Website https://www.telos.net/

May 17, 2022 10:06 AM Eastern Daylight Time

Video

tvScientific Partners with Adjust for CTV Integration

tvScientific

“We are thrilled to partner with tvScientific to deliver comprehensive CTV measurement for mobile app marketers in a reliable, transparent, and scalable way,” said Gijsbert Pols, director of connected TV and new channels at Adjust. “As viewers take on an increasingly more active role in their content consumption, it’s paramount for marketers to measure success across screens against their set KPIs for increased optimization of campaign performance.” Leading, connected TV performance advertising platform tvScientific, today announced its partnership with Adjust, the mobile marketing analytics platform pioneering in CTV measurement. The launch of the strategic partnership will now enable mobile app marketers to accelerate growth through the integration of CTV into omnichannel strategies. tvScientific’s self-managed platform simplifies and automates TV buying and optimization by gathering large amounts of granular first- and third-party data onto one platform. This allows marketers to target and assess their highest quality users from impression to post-install events. Leveraging tvScientific’s proprietary, deterministic ID technology, in tandem with Adjust’s attribution data, mobile marketers can now attribute cross-device, with full, holistic visibility into CTV impressions and its ability to drive installs. Marketers can then analyze performance of their campaigns inside Adjust, providing a complete picture of their UA marketing strategy across all channels. “We believe CTV represents the largest growth opportunity for app marketers. This partnership is designed to unlock that potential by providing unprecedented control, flexibility of media buying strategies and transparency at every point in the customer journey,” said Jason Fairchild, CEO at tvScientific. “Through tvScientific’s end-to-end solution, app marketers will be able to optimize omnichannel strategies and accelerate campaign performance.” Mobile marketers’ precision targeting capabilities are further enhanced through their ability to target across 15K unique audience segments, including age, gender, interests, and behavioral habits, or via pre-built audiences. Leveraging granular data, tvScientific enables mobile marketers to optimize their performance through campaign controls, data transparency down to log level, and automated optimization. Marketers will be able to increase campaign optimization and validation of ROI through Adjust’s ability to unify all marketing channels onto one platform. Additionally, marketers will be able to have adjusted insight into walled gardens through tvScientific’s always-on incrementality testing. tvScientific is the most sophisticated performance advertising platform built for connected TV. The tvScientific platform makes TV advertising accessible and measurable for brands and apps of all sizes. tvScientific offers a self-managed solution custom built for performance marketers, that simplifies and automates TV buying and optimization, leveraging massive data to prove the actual value of TV advertising. The platform reaches 95% of AVOD inventory using proprietary, deterministic ID technology to measure ad exposure to outcome in an approachable, radically transparent and scalable way. An Idealab company, tvScientific was co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. Today, the company continues to make strategic alignments with key players — the most recent being NBCUniversal — to advance CTV performance advertising forward. The company is headquartered in Pasadena, California. For more information, visit https://www.tvscientific.com. Adjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers thousands of apps with built-in intelligence and automation, backed by responsive global customer support.In 2021, Adjust was acquired by AppLovin, a leading marketing software company providing developers with a powerful, integrated set of solutions to grow their mobile apps. Learn more about Adjust at www.adjust.com. Contact Details Kite Hill PR Ernestine Belgrave +1 917-689-8488 ernestine@kitehillpr.com

May 17, 2022 09:00 AM Eastern Daylight Time

viBe Theater Experience Names New Co-Executive Directors Beryl Briane Ford and Michelan Le’Monier

viBe Theater Experience

viBe Theater Experience’s Board of Directors is pleased to announce the appointment of Beryl Briane Ford and Michelan Le’Monier as the organization’s new Executive Co-Directors. The organization has been under their interim leadership in this capacity since November 2021, and viBe’s Board unanimously approved their permanent appointments in March 2022. Ford and Le’Monier are well suited to lead viBe in its next chapter, having lived, institutional experience and demonstrated success in growing the organization’s operations, budget and programming. They are poised to shape, manage and inspire viBe's advancement as collaborators and in partnership with its talented staff and deeply committed Board of Directors and Junior Board. “I’m very ecstatic to be co-leading this organization with Beryl Briane! Ever since my participation in the viBeApprentices program in 2017, I knew that I wanted to contribute something to this community of artists and being in this position really brings my experiences as a participant and as a staff member full circle. As Co-Executive Director, my vision is for abundance to be a lifestyle, not a privilege for Black girls, young women, and femmes through art and wellness. viBe has grown immensely over the past few years and it’s my goal to continue to guide that growth with the support of our Board and Staff."- Michelan Le’Monier “I firmly believe that investing in the leadership of Black girls, young women, and gender expansive youth is one of many critical pathways to liberation. I am eager to build and sustain these pathways in my new role as Co-Executive Director. I came to viBe in October 2020 from The Museum of Modern Art with a desire to support viBe’s larger mission of creating safer spaces for youth to make art that’s deeply rooted in their lived experiences. It’s an honor to be amplifying their work alongside Michelan, viBe’s Staff & Board. I am thrilled to be co-leading an organization that’s responsible for nurturing the artistic & professional praxis of emerging artists, administrators, and educators. I look forward to continuing this legacy.”- Beryl Briane This shared leadership model is a living manifestation of viBe’s ethos of investing in and activating leadership opportunities for young people. So much of viBe’s work uniquely positions the organization in the larger nonprofit sector, cultivating pathways for program participants to become arts practitioners in the field, and leaders in their own right. In fact, the co-executive leadership model is not new to viBe – the organization was co-founded and led by Dana Edell and Chandra Thomas when they were both under the age of 25. Ford and Le’Monier look forward to continuing the organization’s nearly 20 year commitment to centering the voices of young Black women. Both Ford and LeMonier have tenured histories as leaders within viBe Theater Experience, having been trained and mentored by former Executive Director, Toya Lillard, as Development Associate and Operations Director respectively. “As Board Chair, I couldn’t be more proud of viBe’s growth and impact — and our new co-leaders are proof positive that our way WORKS! Inclusive and dynamic programming, an unwavering purpose, implicit trust in Black women, centering lived experiences and cultivating leaders from within is what we practice and preach.” Cheryl Overton Ford and LeMonier are committed to continuing viBe’s impact within the theater community both locally in NYC and nationally, bringing greater visibility and supporting more young people who seek to share their artistic genius with the world around them. They’re committed to deepening the organization’s advocacy work in its core areas of focus: racial equity, gender & healing justice, youth and women’s empowerment, and financial equity. Together, they will strive to ensure that viBe’s at the forefront of these issues through key partnerships with individuals, community and impact-oriented organizations, and mission-aligned corporations. With a clear vision for the present and a larger vision for viBe’s future, their appointment will preserve viBe’s historical impact while also leading the organization into a new era of growth. Their appointment demonstrates a deep commitment to centering Black women’s leadership in the arts. As an organization, viBe is dedicated to building pathways for the professional and artistic advancement of Black women. This appointment not only exemplifies this investment, it‘s also a clarion call to the larger community to consider and build up the systems and structures that will ensure the success and advancement of Black women in the arts. viBe Theater Experience produces original theater, music and media written and performed by NYC teens, young women and nonbinary youth of color about their lived experiences. For more information, visit www.vibetheater.org For downloadable high-resolution images, visit vibetheater.org/press-room Contact Details viBe Theater Experience Cheryl Overton, Board Chair +1 917-373-3514 cheryl@cheryloverton.com viBe Theater Experience viBe Marketing & Communications Team us@vibetheater.org Company Website https://www.vibetheater.org

May 17, 2022 08:00 AM Eastern Daylight Time

News Release

Huobi NFT Partners with Metahallo to Put “McGrady moment” NFT on Auction this May

Huobi NFT

Huobi NFT, the official non-fungible token (NFT) marketplace of Huobi Global,, today announced that it has partnered with Metahallo, a web3.0-based platform, to roll out a “McGrady moment” NFT auction centered around the career highlighting performance of NBA star Tracy McGrady during a groundbreaking match in December 2004. This rare NFT work, an exclusive video NFT immortalizing 33 seconds of McGrady's dazzling performance for the Houston Rockets against the San Antonio Spurs, will be showcased at the Huobi NFT zone at a British auction with a starting price of US$3,500 on 25 May 2022. The “McGrady moment” NFT features renowned basketball player Tracy McGrady who scored 13 points in 33 seconds during the final moments of a nail-biting game on 9 December 2004 between the Houston Rockets and the San Antonio Spurs and helped the Rockets magically beat the Spurs 81-80. This brilliant performance continues to inspire basketball players and fans to this day. Metahallo allows participants to experience the joy digital spaces by having their identifies and digital assets function across different games, websites and virtual worlds. Featuring plug-and-play functions like NFT issuance, live broadcast,3D environment, interactive video, customized avatar, social networking, and more, Metahallo enables users to participate in an interconnected digital space with their decentralized Identities (DID). The partnership with Huobi NFT to release the “McGrady moment” NFT signals a new chapter forward for both the NFT industry and the metaverse. Starting on 25 May 2022, the auction will last 35 hours. All participants in the auction will receive a Huobi NFT Issued on the Ethereum Chain, the final winner will be able to trade this “McGrady moment” NFT in the secondary market. “Tracy McGrady’s epic comeback against the Spurs in December 2004 lives on in the hearts and minds of fans and players alike to this day,” said Huobi NFT team. “Reworking this moment into an NFT ensures his contribution will live on forever. We hope this auction will enrich both the NBA fan community and the burgeoning NFT industry.” For more information about this auction, please visit here. In addition, users can also receive updates through Tracy McGrady’s Facebook. About Huobi NFT Huobi NFT is the official NFT platform of Huobi Global. The platform will not only provide users of Huobi Global with the world's best NFT assets, but also provide more application scenarios for various NFT assets to manifest their respective value. Users of Huobi NFT can realize NFTs' utility and commercial value through accessing products in the Huobi ecosystem. In the future, the platform will also leverage its ecosystem development to create an entrance to the metaverse, with a foundation based on NFT assets. Contact Details Ker Zheng media@global-hgroup.com

May 13, 2022 08:00 AM Eastern Daylight Time

THE MORRIS HOUSE HOTEL INDUCTED INTO HISTORIC HOTELS OF AMERICA®

The Morris House Hotel

The Morris House Hotel in the City of Philadelphia is pleased to announce it has been inducted into Historic Hotels of America ®, the official program of the National Trust for Historic Preservation. The Morris House Hotel, along with other iconic and legendary historic hotels and resorts from across the United States of America, Puerto Rico, and Washington D.C., has been recognized by Historic Hotels of America for preserving and maintaining its historic integrity, architecture, and ambiance. “We are delighted to induct The Morris House Hotel, a Federal-style historic house and garden built in 1787, to Historic Hotels of America.” said Lawrence Horwitz, Executive Vice President of Historic Hotels of America and Historic Hotels Worldwide. “We welcome The Morris House Hotel, its owners Michael and Tracey DiPaolo, Eugene and Deborah Lefevre, and their leadership team into Historic Hotels of America.” To be selected for membership in Historic Hotels of America, a hotel must be at least 50 years old; has been designated by the U.S. Secretary of the Interior as a National Historic Landmark or listed in or eligible for listing in the National Register of Historic Places; and recognized as having historic significance. Julio Ugarte, the General Manager said, “I am very proud of our team and staff to have brought the hotel up to such an extraordinary level of service and comfort, and that we are now included in this prestigious list with other phenomenal iconic hotels.” Designated by the U.S. Secretary of the Interior as a National Historic Landmark, the Morris House Hotelis rich in history and architectural integrity. It was built by the Reynolds Family in 1787 during the Constitutional Convention in Philadelphia. The signers included two very important members of the Morris family who became the next owners of the house. Many generations of the Morris family have lived in the house for over 150 years. The current owners acquired the property in 2000 and immediately began turning the home and the two ancillary buildings into a first-class hotel. They endeavored to preserve the building’s historic details, while also bringing its facilities up to 21st century standards. About Historic Hotels of America ® Historic Hotels of America is the official program of the National Trust for Historic Preservation for recognizing, celebrating, and promoting the finest historic hotels in the United States of America. To be nominated and selected for membership in this prestigious program, a hotel must be at least 50 years old; designated by the U.S. Secretary of the Interior as a National Historic Landmark or listed in or eligible for listing in the National Register of Historic Places; and recognized as having historical significance. Of the more than 300 historic hotels inducted into Historic Hotels of America from 44 states, the District of Columbia, and Puerto Rico, all historic hotels faithfully preserve their sense of authenticity, sense of place, and architectural integrity. To view the Morris House Hotel’s weblink on The Historic Hotels website, see incredible photos, and review its rich history, click on the link below: https://www.historichotels.org/us/hotels-resorts/morris-house-hotel/ For more information, please visit HistoricHotels.org/US. Contact Details Historic Hotels of America | Historic Hotels Worldwide Julio Ugarte, GM +1 215-922-2446 julio@morrishousehotel.com Michael and Tracey DiPaolo, Owner +1 215-922-2446 info@morrishousehotel.com Eugene and Deborah Lefevre, Owner +1 215-922-2446 deborah@morrishousehotel.com Katherine Orr - Manager, Marketing Communications +1 202-772-8337 korr@historichotels.org Company Website https://www.historichotels.org/us/hotels-resorts/morris-house-hotel/

May 12, 2022 11:00 AM Eastern Daylight Time

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City Produce Joins FreshEdge

FreshEdge

INDIANAPOLIS – FreshEdge, a family of produce and specialty food companies backed by Rotunda Capital Partners, acquired City Produce, a fresh food distributor headquartered in Fort Walton Beach, Florida. For many years, City Produce has been serving North Central Florida, the Florida Panhandle, and central to southern Alabama distributing fresh fruits and vegetables, including an array of fresh-cut offerings, dairy, meats, seafoods, specialty foods, and more. City Produce operates out of two facilities, one in Fort Walton Beach, and a second in Foley, Alabama. The addition expands FreshEdge’s footprint into the southern United States and provides space and logistical support to better serve its customer base as it spreads farther south. City Produce joins Piazza Produce & Specialty Foods, Indianapolis Fruit, Get Fresh Produce, McCartney Produce, Monteverde’s, Valley Produce, Vine Line, Garden Cut, CIBUS Fresh and Papania’s. FreshEdge now operates with more than 2,000 employees, approximately 808,500 square feet of warehouse space, and a fleet of more than 720 trucks. “We welcome Tommy Sundy and his amazing team to the FreshEdge family of companies,” said Steve Grinstead, CEO of FreshEdge. “We are excited for this great company to join FreshEdge as we expand farther into the Southeast.” Terms of the deal, which closed on May 10, 2022, were not disclosed. The transaction strengthens the combined business’s presence in Florida and southern Alabama. “City Produce will be a great addition to our expanding group of ‘best in class’ fresh food distribution companies,” said Greg Corsaro, president and COO of FreshEdge. “We look forward to Tommy’s continued leadership at City Produce.” “Our City Produce team is excited to join the FreshEdge family - knowing we’ll be ‘better together’,” said Tommy Sundy, president. “This is the next step in increasing our footprint, serving customers with expanded offerings and growing for our future.” FreshEdge is backed by Rotunda Capital Partners, a lower middle market private equity firm focused on investments in founder and family held companies. Rotunda seeks to provide opportunities for management teams to reach strategic, financial, and operational objectives. Rotunda entered the food business in 2017 with the acquisition of Indianapolis Fruit and Piazza Produce. FreshEdge was created in 2019 when Get Fresh Produce joined the platform. City Produce represents FreshEdge’s seventh acquisition since Rotunda’s initial investment. Together, Rotunda and FreshEdge intend to continue expanding FreshEdge by welcoming more companies into the group—all focused on high quality produce and specialty food products, along with exceptional service—to create a unique group of complementary entities. About FreshEdge FreshEdge was formed in 2019 through the combination of Get Fresh Produce (founded 1982) and the IF&P Foods family of companies, primarily composed of Indianapolis Fruit (founded 1947) and Piazza Produce (founded 1970). McCartney Produce (Paris, TN) joined the FreshEdge family in November 2020 followed by Valley Produce (Knoxville, TN) in June 2021, Vine Line (Grand Rapids, MI) in October 2021, and Monteverde's (Pittsburgh, PA) in November 2021. Collectively, these leading fresh food distribution companies have nearly 500 years of combined experience serving the grocery and food service industries. FreshEdge includes two Garden Cut branded fresh-cut processing facilities, a tomato re-packer, a USDA fresh kitchen (CIBUS Fresh), and two transportation companies. FreshEdge's fleet resource includes more than 720 trucks servicing the Midwest and beyond from 12 facilities totaling approximately 808,500 square feet of warehouse space. Today, FreshEdge is one of the largest independent fresh food distributors in the United States and a category leader in providing both the foodservice and retail industries with fruit, vegetables, proteins, fresh grab-n-go offerings, dairy, floral, and specialty products. For more information, visit www.freshedgefoods.com. About Rotunda Capital Partners Rotunda Capital Partners is an operationally oriented private equity firm focused on transforming family-founder owned companies into dynamic, data-driven platforms able to achieve and manage significant growth. Since its founding in 2009, Rotunda has partnered with management teams to build great businesses within three primary sectors: value-added distribution, asset-light logistics and industrial & business services. Rotunda strives to achieve replicable results by implementing its Rotunda Performance System to create strategic alignment, develop lean processes and create robust, data-driven infrastructures. For more information, visit www.rotundacapital.com. Contact Details FreshEdge Greg Corsaro +1 317-981-3440 gcorsaro@freshedgefoods.com Rotunda Capital Partners Jill Lafferty +1 847-280-1295 jill@rotundacapital.com Company Website https://www.freshedgefoods.com/

May 11, 2022 07:43 AM Eastern Daylight Time

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