News Hub | News Direct

Entertainment

Animation Dance E-Sports Entertainment/Celebrity Film Music Radio Restaurants Sports Television Theater Video Virtual Reality
Article thumbnail News Release

IMA Financial Group Unveils the Metaverse’s First Insurance Research & Development Facility

IMA Financial

IMA Financial Group today announced the launch of IMA Web3Labs, the metaverse’s first insurance and risk management research and development facility. It will be located in Decentraland, a virtual world based on blockchain technology. Funded by IMA’s investment arm, IMA Investments Inc., Web3Labs sets new industry expectations for exploring, testing and bringing to market risk and insurance strategies specific to the metaverse. “IMA is known as a thoughtful and strategic partner that finds innovative and effective solutions to manage risk for our clients,” said Paul Washington, Executive Vice President of IMA Financial Group and head of IMA Investments. “Web3Labs allows us to explore the risks associated with digital and meta assets from within the metaverse, so we can better prepare our clients to manage such risks. Our investment in IMA Web3Labs will also enable IMA to explore the infinite applications of blockchain technology to best understand how it might fundamentally shift the landscape of the $1 trillion commercial insurance industry.” With a long history of building risk management and insurance programs customized to clients in complex, emerging industries, IMA recognized a gap between the growth in NFTs and fundamental risk transfer and management strategies to secure them — a gap that leaves business operations in the decentralized finance market at risk, according to Washington. In 2021, $20 billion of NFTs were traded, and the market value of the asset class today exceeds $40 billion. IMA plans to mint its own NFTs and use other tools to advance its expertise in the growing digital and meta opportunities ecosystem. “We aren’t content to take the ‘wait and see’ approach that our industry often favors,” said Justin Jacobs, Senior Vice President of Marketing at IMA Financial Group and architect of IMA Web3Labs. “Society is at an inflection point, proven out by the popularity of meta-platforms. We need the ability to swiftly test, learn and adjust in a meta-native environment so we can build strategies and products that manage risks beyond the confines of the metaverse.” About IMA Financial Group Based in North America, IMA Financial Group Inc. is an integrated financial services company focused on protecting the assets of its widely varied client base through insurance and wealth management solutions. Because IMA is employee-owned, its 1,800-plus associates are empowered to provide customized solutions for their clients’ unique needs. Contact Details IMA Financial Group Ruth Rohs +1 303-615-7513 ruth.rohs@imacorp.com Center Reach Communications Tracy Henderson +1 720-989-3530 tracy@centerreachcommunication.com Company Website https://imacorp.com/

March 04, 2022 12:12 PM Eastern Standard Time

Image
Article thumbnail News Release

Ultimate Odds Announces Seed Funding Round

Ultimate Odds

Ultimate Odds, a next generation fantasy sports platform that combines sports betting lines and odds with fantasy players into one experience, today announced it has completed its seed funding round. Led by Philadelphia-based entrepreneurs Justin Batushansky and Jonathan Bierig, Ultimate Odds aims to launch its flagship fantasy sportsbook product in 2022. Participating in the seed round are gaming industry veterans Seth Young, the former Chief Strategy Officer at PointsBet who now holds the same title with Fifth Street Gaming; Benjie Cherniak, principal at Avenue H Capital and former Managing Director of Don Best Sports acquired by Scientific Games; and gaming industry investor and consultant Quinton Singleton, with additional support from Stephen Jurgella and 305 Ventures, a Miami-based venture capital fund managed by the co-founder of Simplebet, Joey Levy, among others. Fifth Street Gaming CEO Seth Schorr has also been named an advisor to the business. Ultimate Odds, offers an alternative to traditional wagering. It is bridging the gap between fantasy sports and sports betting by bringing the feel and process of sports betting into a fantasy sports format. The traditional fantasy starting positions like quarterback, running back and wide receiver are replaced with drafted bets, like the Chiefs moneyline, Jaguars over/under, a running back’s yardage over/under, and are played head-to-head with your opponent. The winner of each contest is determined by which player has the longest calculated parlay odds based on their successful drafting and management of their roster of “bets” on a daily or weekly basis. “We are thrilled with our seed investment team,” said Justin Batushansky and Jonathan Bierig, co-founders of Ultimate Odds. “Our investors understand there is a shortage of standout innovative and engaging games in the market. Ultimate Odds was created to bring the fantasy sports and sports betting world closer together because the players are often one in the same.” "The Ultimate Odds experience is not only highly engaging but also differentiates from the pack, presenting a true competitive gaming experience within the fantasy and sports betting space,” said Benjie Cherniak, principal at Avenue H Capital. “The offering is perfectly suited to an emerging generation of sports enthusiasts.” "I'm thrilled to be a part of the Ultimate Odds journey. The game concept is fantastic, and I love the company's fresh approach to fan engagement,” said Seth Young, Chief Strategy Officer at FSG Digital and managing partner at The Strategy Organization "It’s unique, it’s compelling, it’s fun, and it also addresses a unique angle in the burgeoning affiliate market in the USA.” About Ultimate Odds: Ultimate Odds is a next generation gaming product that combines sports betting and fantasy into one highly engaging experience. Ultimate Odds is at the forefront of the US sports gaming industry with a modern product that educates new bettors and creates a competitive space for sports fans. For more information on Ultimate Odds, please visit: https://ultodds.com/ Contact Details HPL Digital Sport Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://ultodds.com/

March 03, 2022 09:01 AM Eastern Standard Time

Article thumbnail News Release

Kramer launches its new high-performance, highly scalable KDS-7 AVoIP streaming solution

Kramer Electronics

Kramer Electronics Ltd. is pleased to announce the release of KDS-7, a full AVoIP streaming solution for anywhere that low-latency, high-quality 4K60 content distribution and switching is required. Delivering a superb user experience, enterprise IT-grade security and advanced, yet intuitive management, the KDS-7 line is a perfect fit for Enterprise, Education, Homeland Security, Military or Government sites of any size. Built as a complete solution, the KDS-7 product line comprises a full range of networked end points, including encoders, decoders and auto-switch encoders, as well as a dedicated manager device. It supports 1K video sources and easily scales to suit the AV needs of numerous rooms and locations, for any size business or campus. Enterprise-grade IT security, built-in to all KDS-7 devices, protects the IT network. The KDS-7 product line expands the benefits of AVoIP. With AVoIP, the AV encoders and decoders are connected to the end-points of the organization’s IP network. Leveraging the switching power of the IP network eliminates the limits on AV deployments, which would otherwise be constrained by the number of physical AV ports on hardware, and that consume a great amount of real estate and energy. This simple and reliable approach enables huge numbers of devices in a single network and makes expanding into new spaces easier and less costly. Kramer’s AVoIP offering is already widely recognized for providing optimum scalability and flexibility, with multiple solutions adopted at growing scale by Enterprise, Education, Homeland Security, Military and Government organizations. Now, with the KDS-7 line, Kramer is introducing even greater scalability and flexibility. Plug-and-play integration into any IP network speeds up deployment and significantly reduces costs. High-resolution video, support for large-scale video wall installations, and full compatibility with end-user devices, including USB-C connection for simple collaboration and simultaneous charge, ensure an outstanding experience for users. “At Kramer we’re proud to be a leader in creating AVoIP products that accelerate hybrid work, improve hybrid learning across campuses and enhance performance of command and control centers at large-scale installations,” commented Gilad Yron, CEO Kramer Electronics. “Our new KDS-7 AVoIP product line furthers our mission, providing a superior user experience with its ability to support a large number of video sources, with low latency, fast switching, intuitive manageability and advanced security capabilities.” We are dedicated to delivering better, smarter solutions that enhance physical-digital engagement and collaboration. Kramer solutions are based on our cutting-edge products and technologies for traditional AV, AV over IP, unified communication and collaboration (UCC) and wireless collaboration, and advanced management and control. Contact Details Kramer Electronics Ltd. Ornit Sade Benkin +972 52-332-7700 osade@kramerav.com Company Website https://www.kramerav.com/

March 03, 2022 09:00 AM Eastern Standard Time

Article thumbnail News Release

Gym Aesthetics announces the launch of Gymetaverse and the first avatar Ares from the Gym A X Dustland Runner NFT project in The Sandbox

Gym Aesthetics

STUTTGART, GERMANY - Media OutReach - 2 March 2022 - As the metaverse evolves around society, various industries are falling in line to get in on the ground floor for one of the biggest movements the world has ever seen. NFTs (non-fungible tokens) will soon begin to take over commonplace assets like concert tickets and sports cards, ushering in a new era of innovation and exclusivity. Bridging the gap between the fitness world and the metaverse, Gym Aesthetics is proud to announce the development of Gymetaverse and its partnership with OliveX to launch Gym A X Dustland Runner NFT avatar series on Sandbox, giving users access to The Dustland Runner. OliveX, a subsidiary of Animoca Brands Corporation Limited (“Animoca Brands”), which has entered into a Licensing Agreement with Marvel Entertainment for the development of digital fitness content. The fashionable and dynamic German fitness apparel company is launching the exclusive NFT series to compliment OliveX’s mobile game to enhance life’s experiences beyond physical and temporal boundaries. Gymetaverse seamlessly integrates the concept of the gym and metaverse to provide an interactive new experience to gym lovers. Amid the current societal landscape where in-person fitness is limited, Gymetaverse is eliminating the confines of a traditional neighborhood gym or fitness center. Users can accomplish their fitness goals anywhere through virtual workouts, including more engaging fitness activities and immersive gamification of fitness within a digital space to accomplish one’s wildest dreams. The Gym A X Dustland Runner NFT Avatar series developed by Gym Aesthetics and OliveX is a collection of 10,000 playable NFT avatars for the Sandbox, each with unique utility that goes beyond the standard simple NFT. As a leading NFT project to launch with OliveX, the collection Gym A X Dustland Runner introduces its first NFT avatar Ares; one of the leading characters in the club. Ares is an amateur boxer of the Gym A X Dustland Runner who strives to become a professional boxer. Growing up as an orphan due to the loss of family in the war, Ares is an introvert who merely relies on boxing to temper his inner strength. For more infomation and upcomig announcements, please visit Gymetaverse and the Gym A X Dustland Runner official discord: https://discord.io/gymetaverse. In addition to gaining exclusive access to The Sandbox, Gym A X Dustland Runner NFT holders may also access to OliveX’s fitness mobile game The Dustland Runner. The Dustland Runner is the world’s first Move-To-Earn audio fitness game, powered by $DOSE token. Players who connect their wallet on the Dustland website ( www.thedustland.com ) will be entitled to its first “Kettlemine NFT”, named after the first of the seven settlements in Dustland, which is accessible to anyone with a valid MetaMask wallet. Dustland Runner official discord: https://discord.gg/775hMGpCaV About Gym Aesthetics Gym Aesthetics is a fashionable and dynamic German fitness apparel brand appealing to both the aesthetics and the functional needs of its customers worldwide. Founded in 2013 Gym Aesthetics is the brainchild of two Bosch engineers serving the automobile industry, Phil and Aleks, and two professional YouTubers and athletes, Karl and Ralf. Its initial flashy wide stringers and short, thigh hugging shorts stormed the German bodybuilding community with enormous success, and rapidly achieved cult status. 2017 marked a new chapter for Gym Aesthetics when an Asian fund company spotted its potential and invested in the German brand to further reinforce its brand image, and expand its product range and market share globally. About OliveX (BVI) and $DOSE OliveX (BVI) Limited is building a fitness metaverse where players can work out at home, in the gym, or outdoors to gain in-game rewards. These experiences are linked together with $DOSE, which can be attained as a reward in one experience and spent in another. Gym Aesthetics Website: https://us.gymaesthetics.com #GymAesthetics Contact Details Roy corporate@gymaesthetics.com

March 02, 2022 04:55 AM Eastern Standard Time

Image
Article thumbnail News Release

Corporate Watchdog Calls for Disney to Be as Tough on China as They are on Russia

National Legal & Policy Center

Following the announcement on Monday by The Walt Disney Company that it would halt all new movie releases in Russia following that nation’s invasion of Ukraine, National Legal and Policy Center is calling on the entertainment conglomerate to apply its indignance to equally menacing China. NLPC owns stock in Disney, and has a resolution before its fellow shareholders that will be presented and voted upon at the company’s annual meeting next Wednesday, March 9. The resolution calls for Disney to annually produce a report that outlines its due diligence – or explains its lack thereof – as it pertains to evaluating the human rights impacts of its business and associations with foreign entities. The board of directors of Disney – a multi-billion-dollar corporation – opposes the measure, calling it a “misplaced premise” that is “neither a necessary nor productive use of the Company’s resources.” Despite being called upon by human rights groups to back off from its coziness with the oppressive regime in the Far East, Disney has persisted in its relationship in order to maintain its access to the vast and lucrative Chinese market. Now that Vladimir Putin has initiated an invasion of Ukraine in an unprovoked power grab, Disney CEO Robert Chapek is showing he has a backbone, and that the company has limits to the degrees of evil and aggression it will accept from its international partners. Paul Chesser, director of NLPC’s Corporate Integrity Project, hopes Disney’s response to Russia’s belligerence will also cause Chapek to revisit the company’s relationship with China. “The global community, including much of the corporate world, is outraged by Russia’s assault on its neighbor – and rightfully so,” Chesser said. “We applaud Disney and other companies that have said they will punish Putin with their own measures, but now we ask: What about China?” News reports indicate that China supports Russia’s violent colonialism, appearing to be the only major nation on Putin’s side. China is also a threat to many of its surrounding countries, especially Taiwan, where it continually flaunts its military might to demonstrate its control over the island. The authoritarian government has also been accused of genocide against the Muslim-minority Uighurs in the province of Xinjiang, imposition of a brutal crackdown and imposition of control over Hong Kong, oppression of the Tibetans, and subjugation of the Chinese people overall to its communist control. Despite China’s unacceptable conduct, Disney is among several corporations that have embraced a relationship with the tyrannical regime. Previous CEOs have groveled to Chinese prime ministers in the past, seeking to have access to their market restored after some films offended the dictators. Disney took a back seat in an ownership deal with the government to build the Disney Resort in Shanghai, and the company’s subsidiaries eagerly censor their own offerings to comply with the regime’s demands. And for the 2020 release of the live-action film “Mulan,” Disney even gave thanks for the assistance provided by the provincial government in Xinjiang, which is responsible for many of the evils against the Uighurs. “Disney is doing the right thing by withholding its entertainment offerings in response to Russia’s unjustified war,” Chesser said. “But China could be considered at least an equal aggressor, against both its own people, its neighbors, and even far-away nations. “It’s time for corporations to stop rewarding such behavior. We urge Disney to implement transparency about its relationship with the Chinese regime, and better yet, to impose its own sanctions until the communist government improves its human rights record.” The full text of NLPC’s shareholder resolution for The Walt Disney Company can be viewed here. Founded in 1991, NLPC promotes ethics in public life and government accountability through research, investigation, education, and legal action. Contact Details National Legal and Policy Center Paul Chesser +1 703-237-1970 pchesser@nlpc.org Company Website http://www.nlpc.org

March 01, 2022 01:00 PM Eastern Standard Time

Article thumbnail News Release

LevLane Advertising Announces SVP, Partnerships and Development

LevLane

LevLane Advertising, a full-service, award-winning advertising agency based in Center City, Philadelphia, has announced Carl Cherkin, former Vice President of Communications and Business Development at Philadelphia Union, as the agency’s first Senior Vice President of Partnerships and Development. LevLane is a nationally recognized agency which offers creative services, brand planning, social media strategy, public relations, analytics, and more. It was founded almost 40 years ago and has grown to employ more than 75 full-time employees today. Bruce Lev, LevLane’s CEO, Chief Creative Officer, and co-founder, said that while driving in new business and expanding the agency’s presence in the region are primary goals for Cherkin, he fully expects him to step in and contribute in areas outside of partnerships and development. “That’s just who Carl is, and the exact reason we brought him onto our team.” In his previous role at Philadelphia Union, Cherkin was a member of the executive team responsible for launching Philadelphia Union, the city’s successful Major League Soccer team, where he remains a consultant, now in his 13 th season with the club. In addition to the ground-breaking launch, he established a number of successful relationships with corporate sponsors, Chambers of Commerce, and a vast and varied array of businesses, while continuing to generate a continuum of profitable business development opportunities at all levels for the club. Prior to his work in business development and communications, he had a successful career spanning decades in journalism and public relations. For Cherkin, the transition from Emmy Award-winning television sportscaster to business development executive was natural. “I’ve spent my entire career making connections and building relationships, it’s what I love to do,” he said. “I am looking forward to being a part of the team that pushes LevLane into its next phase of growth. We have incredible talent here and my hope is that our reputation for attracting creative powerhouses and impressive clientele makes us the number one agency in Philadelphia and mid-Atlantic region.” The agency has experienced steady growth throughout the past several decades—the decision to bring on a senior vice president for partnerships and development ensures that the agency as a whole remains energized. ‘‘This is an exciting time for LevLane and for me as well. I’ve been given a unique opportunity to work in an environment where the culture, already created, is so vitally important. That my lifelong friend Bruce Lev has been the driving force behind that culture, makes it that much more meaningful,” said Cherkin. “It’s incredibly motivating and at the same time challenging, to know that any and all of contributions I make to this extraordinary group of people will continue to enhance the growth and success of LevLane and its clients.” About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA, that has been building brands that people love for nearly 40 years. Contact Details Lauren Stralo +1 610-401-4825 lstralo@levlane.com Company Website https://www.levlane.com

March 01, 2022 08:07 AM Eastern Standard Time

Image
Article thumbnail News Release

Gio Nation Collaborates With Grammy Nominated Hit Maker Gemini

360PRWire

Rising pop musician & social media model, Gio Nation, recently had the golden opportunity to collaborate with Grammy-nominated producer, Gemini for his latest few projects. Together they co-produced & engineered four of Gio Nation’s highest rated songs including, “I Don't Need You Anymore” & “You Know What I’m Talkin’ Bout”. Gio’s music continues to engage diehard pop music fans worldwide while also appealing to fans who may not be familiar with his music. “From the moment I met Gemini, we just hit it off. We were definitely on the same wavelength. I feel seen, heard and understood by him and this is really important when you collaborate with someone, “ said Gio, talking about his experience working with the producer. Once again, Gio’s verbal gymnastics instantly impressed. With vivacious energy and a vibrant personality, he shocks pop music with a jolt of his signature electricity. The songs survey every corner of Gio’s heart where he gets real about the complications of falling in love. Becoming successful in the music industry requires a lot of hard work and struggles. With a history of vulnerable struggles and battles with mental health, Gio managed to find his way through hard times and produce music pulling through every step of his life. “Gio’s music is like something that doesn’t exist and that is why it’s unique. His music is similar to other hit songs but still has its own uniqueness so I think it has a good chance of blowing up,” commented Gemini Muziq on Gio’s musical talent and capabilities, while highlighting his experience collaborating with the art. Collaborating with one of the most famous personalities in the industry gave Gio a chance to showcase the worth of his music to the world. About Gemini Muziq Gemini Muziq, Aka Hagay Mizrahi is an American musician, record producer and songwriter. His professional music career began in Israel and expanded worldwide after which he relocated to Los Angeles in 2009. Gemini came into music prominence in 2016 when he engineered sound for Poo Bear ( Jason Boyd ) for the theme song “Purpose” and co-produced the song “blessing in a curse” on the album “Poo Bear presents Happy Bearthday Music”. The album was released under universal music and featured famous artists such as Justin Bieber, J Balvin, Jlo and more. About Gio Nation Gio Nation is an American singer-songwriter and producer from America. Growing up in a lower middle class family in Connecticut, Gio discovered his passion for writing and performing at the age of 7. He began songwriting at the age of 15 when he picked up his first guitar. Heavily influenced by pop culture, Gio made his music debut in collaboration with Gemini Muziq where he released three of his debut singles. FIND GIO NATION AT! Instagram: @gionationempire Facebook: Gio Nation Tiktok: gionationempire Twitter: @gionationempire YouTube Channel: gionationempire Website: www.gionationempire.com Gio Nation is an American singer-songwriter and producer from America. Growing up in a lower middle class family in Connecticut, Gio discovered his passion for writing and performing at the age of 7. He began songwriting at the age of 15 when he picked up his first guitar. Heavily influenced by pop culture, Gio made his music debut in collaboration with Gemini Muziq where he released three of his debut singles. Contact Details Gio Nation Gio +1 804-305-5501 gionationempire@gmail.com Company Website https://gionationempire.com/

February 25, 2022 06:20 PM Eastern Standard Time

Image
Article thumbnail News Release

Swirl Films Announces New Leadership Additions Beginning in 2022

Swirl Films

Swirl Films, Inc., the leading independent film and television production company with a core focus in diversity inclusion, announces new leadership to start 2022. Gray Television, a broadcasting company with local television stations in 113 markets, is a majority investor in Swirl Films. “We are thrilled with the momentum we are building already in 2022, especially with these two fantastic additions to our team,” said Eric Tomosunas, CEO of Swirl Films. “Swirl Films is well-positioned for continued growth and to continue to deliver incredible content to our clients.” The new hires at Swirl Films include: Angela Plasschaert, newly appointed COO, joins Swirl Films from A&E Studios, where she focused on role-built processes and procedures across the company. Celebrating over three decades in the entertainment industry, Angela’s newest position will work to execute the overall strategy and growth plan for the company, while being very involved in creating original content for scripted and non-scripted productions. Before accepting her role at A&E, Angela obtained a wealth of experience in physical production, producing content that aired on many cable and TV networks. In the early 2000s, Angela’s talents were called on to navigate the world of reality TV, an unscripted environment that brought many new challenges. She began advising on mega hits such as Fear Factor, Jackass and Mythbusters. This new industry led her to start the very first Entertainment Risk Consulting firm in the United States, specializing in high-risk production. Abbey Sibucao (formerly MacDonald) is the new SVP of Scripted Development for Swirl Films where she will lead the development function for all original scripted programming that will play an important role in the continued growth of Swirl’s expansive slate of film and series across all broadcast, cable and streaming platforms. She was previously VP of Current Programming & Development at Bounce TV, where she oversaw projects from initial development through production and continued to service the content for current programming. Sibucao started her career at New Wave Entertainment where she focused on talent management and production. Sibucao also has her own firm, A10 Talent Management. She will continue to work with her current clients while working at Swirl Films. Both Plasschaert and Sibucao will report directly to Tomosunas. Swirl Films provides the full suite of production services from script to screen for movies, biopics, scripted series, award shows and documentaries. Networks and Streamers rely on the company for their efficient production services model and ability to adapt to the ever changing content landscape. Last year, Gray Television’s sport and entertainment production unit Tupelo Honey, purchased the majority stake in Swirl Films’ ATL Film Studios. “The recent investments we’ve made in Swirl Films are a reflection of our support and belief in the future of the film industry in Georgia,” said Hilton H. Howell, Chairman of the Board and CEO of Gray Television. “These new leadership additions allow Swirl Films to support its current and future client base.” Eric Tomosunas founded Swirl Films in 2001. Swirl Films has produced projects including the wildly popular original drama series, Saints & Sinners, and produced high-quality films and series for TV One, BET, Bounce, Lifetime, Hallmark, Reel One, Netflix & Up TV. Swirl Films provides services and content across various areas of production spanning from script to screen, for movies, biopics, scripted series, award shows and documentaries. Swirl Films owns and operates its own 100,000 square foot film studio, ATL Film Studios, outside of Atlanta. Gray Television, Inc. is a multimedia company headquartered in Atlanta, Georgia. Gray is the nation’s largest owner of top-rated local television stations and digital assets in the United States. Our television stations serve 113 television markets that collectively reach approximately 36 percent of US television households. This portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station. We also own video program companies Raycom Sports, Tupelo Honey, and PowerNation Studios, as well as the studio production facility Third Rail Studios. For additional information, please visit www.gray.tv. Contact Details Swirl Films Eric Tomosunas, CEO +1 470-355-0610 Gray Television Rick Burns, Vice President, Corporate Relations +1 323-493-0123 Company Website https://www.swirlfilms.com/

February 23, 2022 12:49 PM Eastern Standard Time

Image
Article thumbnail News Release

QUARTER4 PARTNERS WITH PARLEH MEDIA GROUP TO ELEVATE CANADIAN SPORTS BETTING CONTENT

Quarter4

Quarter4, an AI-powered predictive sports data and analytics provider for media, affiliates and betting platforms, today announced a new partnership with Parleh Media Group, a digital media, content production and events company specializing in content for sports fans. Quarter4’s data analysis will inform content for The Parleh’s daily betting picks videos available on their owned and operated platforms and distribution partners. The one-year partnership begins immediately. “This partnership supports the much-needed progression in this industry. Two Canadian companies are advancing the content available to sports bettors and fans across North America,” said Kelly Brooks, Co-Founder and CEO of Quarter4. “Parleh Media Group’s business strategy is extremely innovative and demands diverse analytics to support their scaling operations. This is especially valuable in a market like Ontario, where advertising regulations prevent matching offers, the traditional method used to attract bettors.” Quarter4’s verified deep-learning neural network provides millions of insights for games and player matchups, including in-game probabilities that support micro-betting. This data is available via API, custom dashboard and most recently, embeddable products such as brackets, player-effect simulators and seeding-probability widgets. These diverse offerings ensure that companies at various stages can take advantage of the technology. “Now we can easily move beyond producing the obvious content for the games with the largest fan bases by leveraging Quarter4’s data and insights to prioritize our daily betting picks videos to truly cover the best global bets each day,” said Mark Silver, Parleh Media Group founder and CEO. “We’re also thrilled to be Quarter4’s first partner in Canada, who, like us, are making an impact far beyond Canada's borders." Quarter4 and the Parleh Media Group make it clear that while Canada is a priority market, the scale and vision of both digital companies is on a global scale. “Our Canadian nationality is not the only thing we have in common with the Parleh Media Group,” said Danijela Covic, Co-Founder and Chief Sales Officer of Quarter4. “We are both pushing the boundaries of innovation in this global industry. Parleh Media Group is incredibly unique and has made sports betting content accessible and applicable to a diverse and growing market. We are proud to partner with their team to provide Canadians and the world with the strongest sports betting content on the market.” ABOUT QUARTER4 Quarter4 is a revolutionary artificial intelligence platform that generates thousands of daily predictions called 4Qasts. The easy-to-use sports technology delivers proprietary insights, related to team and player performance, in just seconds. Quarter4 provides sportsbooks, data providers, media agencies and sports bettors with predictive data that is unique, personalized and non-biased. ABOUT PARLEH MEDIA GROUP The Parleh Media Group is a digital media, content production and events company specializing in content for sports fans. Founded in 2021 by Canadian digital media innovators, the company owns sports and betting brands that engage fans across social platforms, websites and live events. The mix of sports and entertainment content empowers sports fans with easy-to-understand, entertaining, informative and insightful content. Learn more at theparleh.com. Contact Details Bailey Irelan +1 614-795-3308 birelan@hotpaperlantern.com Company Website https://quarter4.io/

February 23, 2022 09:01 AM Eastern Standard Time

1 ... 148149150151152 ... 205