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COMCAST INVESTS $16 MILLION TO EXPAND BROADBAND SERVICE TO MORE COMMUNITIES THROUGHOUT COLORADO

Comcast Colorado

Comcast today announced it invested more than $16 million to expand its network and connect more rural communities in Colorado since the end of 2020, including major projects in the towns of Eagle, Gypsum and Kremmling. These network expansions are the most recent examples of the company’s investment in Colorado to ensure residents and businesses have access to innovative, reliable, fast and secure broadband services. Since 2017, Comcast invested more than $1.3 billion in technology and infrastructure developments in Colorado, including upgrades to its broadband network. “We live and work in Colorado, and our commitment is to deliver innovative media and technology experiences and an incredible customer experience with our broadband. It is what we do,” said J.D. Keller, Senior Vice President of Comcast’s Mountain West Region, which covers Colorado, Utah, New Mexico and Arizona. “We’re innovating to bring you incredible products you can use to connect and protect, entertain and communicate now and into the future.” Comcast is a leader in the global 10G initiative, which leverages new standards and technology to dramatically increase speeds. In 2020, the company demonstrated 1.25-gigabit-per-second (Gbps) symmetrical speeds over a live network. Earlier this year in Colorado, the company conducted a lab test of “Full Duplex DOCSIS 4.0” technology and showed the ability to deliver 4-Gbps upload and download speeds. “Since Comcast’s founding more than 50 years ago, our mission and purpose has been to connect people to the moments and experiences that matter most,” said Stephanie Rideau, Senior Director of Business Development for Comcast’s Mountain West Region. “Thriving communities are built on connections whether they are hard wired or through experiences that bring us together. The more that people in our communities are connected with each other, the more we share, grow, and succeed.” “Broadband intersects with Economic Development in many ways. It can be the deciding factor for expanding or relocating businesses, effectively creating or eliminating the opportunity to retain and grow jobs,” said Kim Woodworth, Executive Director for the Economic Development Council of Colorado. “Reliable broadband services are essential to competitive communities. Comcast’s network investment ensures that our community can support any healthcare, educational or business data needs, and keep pace with the broader economy,” added Jeremy Rietmann, Gypsum Town Manager. The network expansions Comcast is currently completing in Eagle, Gypsum and Kremmling, bring the entire suite of Xfinity and Comcast Business services to these communities. In addition to Gigabit Internet service and unique home WiFi control capabilities with xFi, residential customers in these communities have access to all Xfinity services, including the award-winning Xfinity X1 video platform, Xfinity Home, and Xfinity Mobile. Comcast provides unmatched value to Xfinity Internet customers through superior WiFi coverage, control of connected devices with xFi in the Xfinity App, xFi Advanced Security for cyber security protection at the gateway level, a free Xfinity Flex 4K streaming device, as well as access to Peacock Premium and thousands of hours of free content. Businesses in these areas can get the full suite of Comcast Business products and services, including Ethernet network speeds up to 100 Gbps. Comcast continues to invest in its Colorado network to meet consumer demand, providing among the fastest, most reliable Internet speeds over its fiber-rich network, and one of the fastest in-home WiFi experiences. Comcast also offers Internet Essentials, the national’s largest and most comprehensive broadband adoption program, providing low-cost broadband service, digital literacy training and discounted computers. In the last 10 years, more than half a million people in Colorado have been connected through Internet Essentials. ### Media contact Leslie Oliver, Comcast Colorado Email: leslie_oliver@comcast.com Mobile: 303.810.6326 About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company with three primary businesses: Comcast Cable, NBCUniversal, and Sky. Comcast Cable is one of the United States’ largest high-speed internet, video, and phone providers to residential customers under the Xfinity brand, and also provides these services to businesses. It also provides wireless and security and automation services to residential customers under the Xfinity brand. NBCUniversal is global and operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures, and Universal Parks and Resorts. Sky is one of Europe's leading media and entertainment companies, connecting customers to a broad range of video content through its pay television services. It also provides communications services, including residential high-speed internet, phone, and wireless services. Sky operates the Sky News broadcast network and sports and entertainment networks, produces original content, and has exclusive content rights. Visit www.comcastcorporation.com for more information. Contact Details Leslie Oliver +1 303-810-6326 leslie_oliver@comcast.com Company Website https://colorado.comcast.com/

November 18, 2021 09:00 AM Mountain Standard Time

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SmartCone Technologies to Deliver Critical Process Validation Systems for a Safer Workplace

SmartCone Technologies, Inc.

SmartCone Technologies, Canada’s leader in IoT (Internet of Things) solutions announces a license agreement that integrates proprietary Disney technology into SmartCone’s technology eco system to create multiple critical process validation systems. Developed in collaboration with Disney Parks, Experiences and Products, this technology will push forward a more connected experience to ensure the highest level of safety at Disney Parks and beyond. “Working with Disney is a dream come true. They recognize SmartCone’s ecosystem has the ability to solve multiple use cases and are collaborating with us on a handful of projects already, which is very exciting and rewarding.” Said Jason Lee, CEO of SmartCone. By integrating Disney’s world class safety practices with SmartCone’s advanced technology solutions, a system is being created to integrate various sensors to guide users through critical processes, with visual and audible validation along the way. For example, using artificial intelligence, the system can ensure all steps of any desired process are met according to the company’s standards. In the event there is a discrepancy, the system can recognize and communicate any issue via visual and audio alerting both directly to an employee or customer so they can correct the issue. Basically, creating a “virtual guide” with an extra set of eyes. All events can be documented automatically for digital record keeping. “We have made a commitment of sharing our safety best practices and solutions with other industries and are pleased to be able to work with SmartCone to collaborate in ways to bring safety solutions to both our Disney Parks and other industries,” said Greg Hale, Chief Safety Officer and Vice President of Worldwide Safety and Assurance Disney Parks, Experiences and Products. About Disney Parks, Experiences and Products Disney Parks, Experiences and Products brings the magic of The Walt Disney Company’s powerful brands and franchises—including Disney, Pixar, Marvel, Star Wars, ESPN, Twentieth Century Studios and National Geographic—into the daily lives of families and fans around the world to create magical memories that last a lifetime. When Walt Disney opened Disneyland in Anaheim, California, on July 17, 1955, he created a unique destination built around storytelling and immersive experiences, ushering in a new era of family entertainment. More than 60 years later, Disney has grown into one of the world’s leading providers of family travel and leisure experiences, with iconic businesses including six resort destinations with 12 theme parks and 53 resorts in the United States, Europe and Asia with more than 170,000 cast members; a top-rated cruise line with four ships and plans for three more to be completed in 2021, 2022 and 2023; a luxurious family beach resort in Hawaii; a popular vacation ownership program; and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business; one of the world’s largest children’s publishing brands; one of the world’s largest licensors of games across platforms; more than 300 Disney store locations around the world; and the shop Disney e-commerce platform. These experiences are created by Disney Imagineers, the creative force behind experiences found in Disney theme parks, resort hotels, cruise ships and consumer products—including books, games and merchandise. About SmartCone SmartCone Technologies Inc. (SCTI) is a unique data sensory company that commercializes new Internet-of-Things (IoT) technologies powering a wide array of sensors, edge computing, sensor fusion and artificial intelligence (AI). TheSmartCone™ solutions have been used most recently in “ Return to Work ” solutions during the COVID-19 pandemic, as well as securing dangerous work sites, controlling bicycle lane traffic, managing vehicle fleets, smart warehouses, crowd control, and more. Visit us at www.thesmartcone.com For more information, please contact Tenille Houston at 1 (343) 804-0727 or tenille@thesmartcone.com Contact Details SmartCone Tenille Houston +1 343-804-0727 tenille@thesmartcone.com Company Website http://www.thesmartcone.com

November 17, 2021 10:00 AM Eastern Standard Time

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Crown Media Taps into Mirriad’s In-Video Advertising Opportunities for Holiday Season

Mirriad

Mirriad, the leading in-video advertising company powered by Academy Award Winning technology, today announced its partnership with Crown Media, enabling in-content advertising as a new avenue for brands and advertisers to engage with audiences including access to Hallmark Channel's Countdown to Christmas in 2021. The partnership has yielded early success across key advertising categories such as, Automotive, Financial and Retail and more. Utilizing a mix of creative executions enables wider category participation for in-content advertising campaigns vs. traditional product placements. This capability has resulted in new advertisers for Crown Media and has become a powerful tool for Crown Media’s sales team to extend value to existing clients. “Our partnership with Crown Media has accelerated quickly to include so many leading brands, which proves the growing demand for in-content advertising,” said Mark Melvin, EVP Sales and Brand Partnerships U.S. at Mirriad. “Brands are seeking new solutions to contextually target their consumers in a seamless and authentic way. We’re seeing massive brand interest for quality programming, such as Hallmark’s original movies.” Through the partnership, brands now have access to content on one of the highest-rated cable networks in the U.S. The success of the partnership will expand into Hallmark Channel's marquee event of the year Countdown to Christmas, which kicked off on October 24 and features an extensive slate of holiday content, including new movie premieres every Friday, Saturday, and Sunday and fan-favorite original seasonal films from years past. “We’re always looking for new technology that will enable our marketing partners to incorporate their brand messages into our programming and reach viewers in an organic way that optimizes impact,” said Chris Ward, SVP of Midwest Ad Sales at Crown Media. “Mirriad has quickly experienced great success in the first few months of our partnership. We’re excited to build on these results by expanding our partnership to enable advertisers to leverage this newly unlocked inventory during the holiday season – the most popular, highest-rated time of the year on our channels.” About Mirriad Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions. Mirriad currently operates in the US, Europe and China. About Crown Media Family NetworksOwned and operated by Hallmark Cards, Inc., Crown Media Family Networks is home to Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Hallmark Channel features an ambitious slate of new, original content, including movies, scripted series, and annual specials. Hallmark Channel is also home to the popular annual holiday franchise Countdown to Christmas featuring a 24/7 lineup of holiday programming. Hallmark Movies & Mysteries is a 24-hour cable network featuring a unique mix of new, original movies and acquired series focused on the lighter side of the suspense and mystery genres. The network also features its own annual holiday programming franchise, Miracles of Christmas. Hallmark Drama showcases the rich legacy of the Hallmark Hall of Fame library and spotlights movies and series from Crown Media’s collection of original dramatic content. Crown Media Family Networks is also home to Hallmark Movies Now, the company’s subscription streaming service, which offers commercial-free, feel-good movies and series from Hallmark Channel, Hallmark Movies & Mysteries, and more, including exclusive content you can’t find anywhere else. Crown Media Family Networks’ publishing extension, Hallmark Publishing, offers original novels, as well as books adapted from Hallmark original movies. Contact Details Kite Hill Shania Roper +1 843-693-7161 shania@kitehillpr.com Company Website https://www.mirriad.com/

November 17, 2021 09:15 AM Eastern Standard Time

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Jalen Rose and Tracy McGrady Make Goodwill Trip to Qatar on Veterans Day

Blink

As part of a goodwill trip to Doha from Nov. 10-13, NBA Legends Jalen Rose and Tracy McGrady visited with U.S. Military personnel today and took a tour of some of Qatar’s 2022 World Cup sites. The Al Udeid Air Base in Doha serves as a primary logistics and command hub for U.S. operations in the Middle East. Rose and McGrady also visited with school-aged Qatari children and university students from Qatar’s Education City, learning more about the country’s efforts to partner with the top global universities to continue to be at the forefront of education both now, and into the future. “A highlight of our trip has definitely been visiting with our troops at the base in Doha on Veterans Day,” said Jalen Rose. “Qatar is clearly on a path to being the sports capital of the region. They’ll be on the world stage at the end of 2022 when they host the World Cup. It’s exciting to get a first look at how the preparations for the first large sporting event in a post-Covid pandemic world are coming along.” “This is my second trip to Qatar and my first since 2018 when I visited with Klay Thompson, Carmelo Anthony, and Luke Walton,” said Tracy McGrady. “Both times, I have been made to feel at home by the incredible hospitality and warmth of the people. But this time is certainly extra special because of our visit with the U.S. troops serving in Qatar right now.” The trip was organized by the U.S.-based event management company, Blink. Both NBA Legends will be documenting the trip on their social media channels. About Blink Established in 2020, Blink is an entertainment, promotions, and event management agency that helps clients deliver cutting-edge events, promotions, and initiatives. With a growing network of top sports and entertainment agencies, strategic partnerships with industry insiders, and experienced professionals on staff, Blink works with domestic and international clients seeking access to and/or visibility in the U.S. and North American markets. Contact Details Eric Nemeth +1 602-502-2793 nemeth@ericpr.com Company Website https://blink.global/

November 11, 2021 05:38 PM Eastern Standard Time

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Adore Stories announces Closed Beta for Adore Romance Stories in the hot Interactive Story Games Mobile Gaming Category

Adore Stories

Adore Stories, a woman-owned business focused on strengthening women’s voices at the intersection of literature and gaming, is pleased to announce the imminent launch of Adore Romance Stories, in Closed Beta. Sign up here to take part in this exclusive mobile gaming experience! In our competitive research, we have found that gaming companies are largely run by men, while the readership and audience for these story games is primarily women. The lack of gender equity in the gaming industry has long been established by articles in Forbes, The Guardian and many others, and we are here to help balance the scales. We also find that this genre calls for higher quality writing and so we are adopting best practices long-since established in the screenwriting industry that create better emotional engagement with our audience to craft captivating interactive stories. Similarly, we are focused on greater diversity in our characters, stories, and character customization, to provide important representation for the diverse gaming community that plays these games. With a background in literature and a passion for interactive experiences, it only made sense to take our abilities to the mobile gaming world, and create a better literary experience for all readers, whether male or female. Our stories contain a more diverse mix of characters, and are written to higher standards, with award-winning authors signed on and a 100% female editing staff ensuring that women’s voices are heard and supported, and that our stories feel as authentic as possible to lived experience, while retaining a fun, fantasy feel. About Interactive Story Games: Interactive story games allow you, the player, to step into the shoes of the protagonist in a story, choosing how you look, what your name is, and what actions you choose to take in the story. In our stories, you can choose who you want to date, what activities you take part in, and experience the life of a character in a story, whose actions and reactions are written to exacting literary standards. We feel that interactive story games are fundamentally a new category of media consumption, located somewhere between a book, a traditional gaming experience and a movie. The ability to have a choose-your-own-adventure type experience while having additional music, audio cues, and visual experiences create something that’s not quite a book, not quite a movie, and a fundamentally different experience from other mobile, console or desktop gaming experiences. About Adore Stories: Adore Stories has found acclaim for its writing tools like our Character Template, which helps aspiring and established authors provide more color and meaning behind their written characters. Adore Stories is building a writer community, starting with online writing contests, coming soon! The Adore Stories blog also reviews popular books and authors, and features writing tips and tricks to help you write the stories of your dreams, and the next bestseller! If you would like to learn more about Adore Stories or the mobile experience that we are crafting, please reach out to hello@adorestories.com - we will be happy to talk! Contact Details Adore Stories Media Contact hello@adorestories.com Company Website https://adorestories.com/

November 11, 2021 09:03 AM Pacific Standard Time

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BEASY Partners with Toldright to Provide Digital Asset Creation Services to Athletes, Musicians and Creators of all Types

Beasy, LLC

Blockchain Made Easy (dba BEASY) announced today it has agreed to a multi-year partnership with toldright, a first-of-its-kind production resource company dedicated to enhancing the video content of their clients through storytelling. Toldright will provide value added services to BEASY enabled communities. Toldright is a disruptive, new on-demand model for video production that matches clients with experienced creative professionals to elevate the look and feel of their video content. Founded by world-class industry leaders, toldright’s exclusive ‘Neighborhood’ includes more than 1,800 fully-vetted Emmy Award-winning artists around the country, featuring top-tier producers, editors, on-air talent, technical specialists, and more. Demand for video content has exploded in recent years, and professional athletes and brands continue to use video to tell their stories. “Offering BEASY creators access to toldright’s top-notch network of video talent and storytellers will help them produce innovative and engaging digital content in support of their own brands,” says Bob Kramich, Founder and CEO of BEASY. “Video and storytelling are key factors to successful sales and marketing, especially for athletes in this name, image and likeness (NIL) era. We are thrilled to be working with such an incredible player in the market,” he adds. The partnership between BEASY and toldright now offers smaller companies, organizations and individuals access to what has traditionally only been available to large corporations. “We are excited to work with BEASY to exclusively link its rapidly-growing community to our extensive ‘Neighborhood’ of global top-tier talent typically reserved for major networks,” says Max Heineman, CEO and Co-Founder of toldright. “BEASY participants now have access to the highest-quality people and production tools for telling and authenticating their digital legacies using blockchain technology.” This is the third press-release in recent weeks from BEASY. On October 21st and November 1st, BEASY announced multi-year agreements with Tykes, Inc., and the Recording Artists Guild (RAG), respectively. # # # About BEASY Blockchain Made Easy ™️, LLC is a Massachusetts-based technology and professional services company empowering retail and business customers with the ability to deploy customized blockchain-based strategies through easy-to-use blockchain software products. The company’s core product, BEASY Authentication ™️, is a multi-blockchain platform and associated wallet solution allowing users to seamlessly create, sell, and track digital goods in addition to a broad range of other applications such as digital identity management, fractional and whole digital asset ownership, royalties management, contract-to-smart contract management and more. BEASY does this without requiring owning or managing any cryptocurrency on major compatible blockchain networks such as Ethereum, Matic and more. BEASY is committed to making blockchain adoption easy. For more information, go to www.BEASY1.com About toldright Toldright is the first-of-its-kind on-demand production resource, transforming the video industry and empowering companies of all sizes the opportunity to tell great stories with an end-to-end solution that delivers accessibility, efficiency, unprecedented value, and amazing content. Through our exclusive “neighborhood” of 1,800 fully vetted production and content creators around the nation, that includes Emmy and Oscar Award winners, toldright has the flexibility to provide 5-star experts to meet the demands of any project. Founded by world-class industry leaders, toldright has already been trusted by iconic brands including ESPN, Tiger Woods Foundation, NFLPA, LPGA, Twitter, Showtime, Adobe, Citi, Xerox, and Dell. For more information on toldright, please visit www.toldright.com. # # # Media Relations Contacts: BEASY, LLC. Contact: David Kaupp info@beasy1.com Twitter: https://twitter.com/BeasyInc LinkedIn: https://www.linkedin.com/company/beasy-blockchain-made-easy-llc/ Instagram: https://www.instagram.com/beasy1859/ Toldright Matt Saler, Vice President M: +1 215 432 3149 301 E 57th Street New York, NY 10022 www.finnpartners.com Blockchain Made Easy, LLC is a Massachusetts-based technology and professional services company empowering retail and business customers with the ability to deploy customized blockchain-based strategies through easy-to-use blockchain software products. The company's core product, BEASY Authentication, is a multi-blockchain platform and associated wallet solution allowing users to seamlessly create, sell, and track digital goods in addition to a broad range of other applications such as digital identity management, fractional and whole digital asset ownership, royalties management, contract-to-smart contract management and more. BEASY does this without requiring owning or managing any cryptocurrency on major compatible blockchain networks such as Ethereum, Matic and more. BEASY is committed to making blockchain adoption easy. For more information, go to www.BEASY1.com Contact Details Beasy, LLC David Kaupp +1 978-360-6698 info@beasy1.com toldright Matt Saler, Vice President +1 215-432-3149 Company Website https://www.beasy1.com

November 09, 2021 11:06 AM Eastern Standard Time

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Osmo’s STEM Week Sale & Amazon Deal of the Day (11/8) Encourage Kids to Explore Reading, Math, Coding, Problem-Solving and Much More

Osmo

Osmo announces a STEM Week sale that encourages kids ages 3 to 10+ to explore reading, writing, math, coding, drawing, creative problem-solving, and more. From 11/7 through 11/13, save up to 40% off select kits, games and bundles at PlayOsmo.com, Amazon, Target, Best Buy & other retailers. Osmo’s Amazon Deal of the Day runs on Nov. 8--one day only--and features 20% off select items at Amazon.com. Kits and games up to 25% off through 11/13 at PlayOsmo.com and multiple retailers include: Little Genius Starter Kit (base included) Genius Starter Kit (base included) Coding Starter Kit (base included) Creative Starter Kit (base included) Pizza Co. (base required) Detective Agency (base required) Super Studio Disney Mickey Mouse & Friends (base required) Super Studio Disney Princess (base required) Super Studio Disney Frozen 2 (base required) Math Wizard and the Secrets of the Dragons (base required) Math Wizard and the Magical Workshop (base required) Kits and bundles up to 40% off through 11/13 exclusively at PlayOsmo.com include: Pre-School Starter Kit Explorer Starter Kit Ultimate Expansion Bundle Essential Math Bundle Osmo’s Amazon Deal of the Day (11/8) features 20% off these items at Amazon.com: Genius Starter Kit for iPad + Case for iPad (base included) Genius Starter Kit for iPad + Grab & Go Small Storage Carry Case (base included) Coding Starter Kit for iPad + Case for iPad (base included) Coding Starter Kit for iPad + Grab & Go Small Storage Carry Case (base included) Creative Starter Kit for iPad + Case for iPad (base included) Creative Starter Kit for iPad + Grab & Go Small Storage Carry Case (base included) The full list of deals at PlayOsmo.com can be viewed here. The full list of Amazon deals can be viewed at Osmo’s Amazon store. The full list of Osmo deals at Target can be viewed here. About Osmo Osmo is an award-winning STEAM brand whose products are used in over 50,000 classrooms and 2.5 million homes. It is building a universe of hands-on play experiences that nourish the minds of children by unleashing the power of imagination. The company brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Osmo is headquartered in Palo Alto, California, and is part of BYJU’S, a global leader in online learning. Learn more at PlayOsmo.com. For information about its educational division, Osmo for Schools, visit schools.playosmo.com. Contact Details Carolyn Kamii PR Carolyn Kamii +1 310-251-0550 carolynkpr@gmail.com Company Website http://www.playosmo.com

November 07, 2021 06:00 AM Pacific Daylight Time

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LONDON’S BIGGEST NEW TOURIST ATTRACTION ‘THE GUNPOWDER PLOT’ TO LAUNCH AT THE TOWER OF LONDON IN 2022

THE GUNPOWDER PLOT

ATTENDEES TO STEP INSIDE HISTORY’S MOST DARING CONSPIRACY IN THRILLING NEW IMMERSIVE EXPERIENCE Opens 6th May 2022 in Tower Vaults at The Tower of London Tickets on presale from 16th November Presale Registration Now Gunpowderimmersive.com A thrilling new Layered Reality™ experience is launching at the Tower of London on the 6th May 2022 and it’s set to be the biggest attraction to open in the capital since the Shard. Tickets for The Gunpowder Plot go on presale from the 16th November 2021 via Gunpowderimmersive.com. Customers can sign up for the presale from today. Through this exciting experience in which live actors, virtual reality and multi-sensory special effects collide, audiences will step back in time to the Gunpowder Plot of 1605, where they have an active role to play in one of the greatest stories and adventures in British history. The guests’ exhilarating mission is to infiltrate the plotters, earn their trust and then join them. The experience takes place in a purpose-designed immersive theatre space in the Vaults opposite the Tower of London, last accessible to the public two decades ago, where much of the prelude to the Gunpowder Plot took place before Guy Fawkes’ torture and eventual death. In collaboration with Historic Royal Palaces, the project brings together an incredible team including director Hannah Price (trained at RADA and the Donmar, founder of Theatre Uncut, co-Artistic Director of King’s Head Theatre alongside Mark Ravenhill, Performance Director of multiple BAFTA winning AAA games), acclaimed BAFTA-nominated writer Danny Robins (The Battersea Poltergeist, 2.22: A Ghost Story, starring Lily Allen), curator Alden Gregory (curator of Historic Buildings at the Historic Royal Palaces) and producer Tim Powell (Historic Royal Palaces). A cultural revolution has been going on with new operators providing location-based experiences, using technology, in a far more immersive way than traditional theatre. Leading this new form of entertainment is the award-winning company Layered Reality, formerly known as dotdotdot, who have delivered more than 250,000 VR experiences and transported 60,000 people back to 1898 in their critically acclaimed Jeff Wayne Musical Version of The War of The Worlds: The Immersive Experience. The event won the prestigious THEA Award (dubbed the “Oscars” of the entertainment world) and is among the Top 10% of attractions globally according to TripAdvisor. The company are also the creators of 2018’s multi-award-winning lucid dreaming experience SOMNAI. Key to Layered Reality’s stunning immersive experiences is layering three multimedia elements. The first is theatrical features, comprising intricate, large-scale walk-around sets, and first-class actors performing live. The second element is the newest technological advances, including virtual reality and projection mapping, ambisonics and multi-sensory SFX. The final layer to ensure you are completely immersed within the world of the experience is physical sensations: temperature, scent, taste, physical movement, touch and sound. “So when you're stepping back into 1605, all of your senses are telling you that you’re there, ” says Layered Reality CEO Andrew McGuinness of their latest adventure. “Y our eyes are seeing London as it was in 1605, you get the smells, you will for the first time see the Tower of London how it looked in 1605, and you'll go down the Thames and see it as it was at that time. That's what makes it so magical.” It’s the added elements of cutting-edge technology and the multilayered approach which make this so exciting in comparison to other immersive events, says Hannah Price. What VR enables is the creation of worlds that we could never go into; you can’t recreate the streets of 1605 London in any other way. “We’ve made a completely 360 environment: amazingly beautiful sets, incredibly detailed extra layers: does it smell right, do the textures feel right? You can look around, you can feel the wind in your face, you can feel the change between going inside and outside - everything about this is a multilayered experience so you’re going to feel like you're there.” It's also exhilarating, because instead of just observing and seeing how the action unfolds, you become a participant in that extraordinary set of events. This is your chance to step back into history and experience it. Since the pandemic for many months put a halt to in-person entertainment and socialising, people now want more than ever to come together to experience something memorable. “It’s going to be completely unforgettable because you are right in the heart of the story,” says Price. “You get to go undercover in the most infamous plot in history and you are at the centre of it and absolutely active in finding out what is happening and meeting all those famous players that were part of that extraordinary period of history. It’s right at the frontier of technology – we’ve used all the innovations that we can to make that feel as real and amazing as possible. So we're pushing boundaries in that sense as well, integrating that technology within the theatrical setting. ” In an age when people passively consume culture on demand, streaming music and television online, this new immersive project is an antidote to that but in the most modern of ways that will appeal to audiences across the generations. “ This is a very progressive, dynamic, exciting way of doing theatre and I also feel like what we are delivering is an age-old classic story, but we’re delivering it in an incredibly accessible, explosive, exciting 21st century way, ” says writer Danny Robins. “It’s like somebody made a brilliant movie version of the Gunpowder Plot and it came to life around you and exploded in your face with bits of Jacobean London flying at you.” It may be an age-old story, but the themes remain remarkably relevant today. Telling the tale of a country divided with Catholics against Protestants, as society was recovering from the plague and fearing the next outbreak, the story features parallels with today’s Brexit and Covid-19 that are all too resonant – particularly the sense of people having to choose a side. “This is a story about activism,” says Robins. “It’s about trying to change the world but realising that you're trying to do that in possibly the wrong way. It’s about young people finding themselves in a situation that they can’t get themselves out of.” The historically accurate depiction of the city and events is overseen by Alden Gregory of Historic Royal Palaces. Everything has been meticulously researched by Gregory down to how people would have sworn in Jacobean times. It may be unusual to have a curator within a theatrical team, but Gregory’s role, within the challenge of enabling the creation of a whole 360-degree world in virtual reality, is much the same as it would be for an exhibition: to ensure that the experience is true to history and creates a sense of authenticity and understanding of what the past looked like. “We’re pushing things to a whole new level, doing something that hasn’t been tried by museums before," said Gregory. "We're telling a story in an interesting new way, exploring new technology with new partners. Ultimately my role is making sure that what we do will be rooted in its history and in a sense of authenticity. We really want people to feel that they’ve been in 1605. It’s to make that experience as real as possible.” That includes shifting away from the stereotypes of a filthy London swilling with sewage and animals running around, or of crumbling buildings and decay. “ We’ve all seen computer game graphics that give an impression of what medieval London might have looked like and we want to challenge that and create a much more realistic version of the past.” Guy Fawkes and other Gunpowder conspirators were imprisoned, tortured and interrogated in the Tower of London. Telling history where it happened is a key aim of Historic Royal Palaces. “It brings a whole other dimension, ” says Gregory. “You can descend in the vaults and actually travel back in time to a version of London that people haven’t ever experienced in quite this way. It’s going to be hugely exciting. We want to give people the sense that they might have time travelled through this show. I think it will feel very authentic with those experiences of joy, confusion and fear that the conspirators felt.” The challenge in creating the experience lies in simultaneously creating an experience rooted in history and a thrilling night of entertainment that reaches a far wider audience than those drawn to historical buildings. Powell’s focus is the use of immersive technology in this show that goes beyond the limited virtual reality dabbled in by museums and attractions to date. It’s also a vast distance from watching reenactments which again offer a passive view of history rather than the sense of personal involvement. “This takes traditional re-enactments a step further, putting the visitor right at the heart of the action.’,” says Powell. “ The way Layered Reality uses the technology within the show is brilliant because it fools the body into telling the mind that you are physically there, that those characters are speaking to you directly and that encourages the belief that you are both present and able to influence the history that’s happening around you. It’s a fundamentally new way of experiencing history, because you’re not just witnessing it but actually participating in it for the first time. The multisensory elements form memories that will really feel real.” That it’s a cleverly plotted theatrical narrative also helps it become “not a cold learning exercise, but rooted in that emotional journey, with hopefully peril and fear and a bit of laughter.” Above all, it’s an experience that will be awe-inspiring for the most jaded of viewers. “ We live in an age when we don’t get that shocked or excited about things anymore, we’ve seen it all, we’ve got endless TV on offer on Netflix, but I still think VR has the ability to shock and surprise,” says Robins. “It’s this brilliant disorientation reassessing your whole view of the world. This is the immersive experience I would want to do. It’s such an exciting story, and we are doing it in a way that is going to feel incredibly fresh. You are literally in the Gunpowder Plot. What could be better than that?” Price says: “ What we’re attempting is the gold standard of immersive theatre meets the gold standard of technology telling one of the most extraordinary stories. There isn’t anything out there which tackles such a famous historical moment in such an openly theatrical and innovative way.” Arriving after many months of people being starved of entertainment during the pandemic, this thrilling new experience is needed now more than ever. McGuinness explains: “When the Shard opened it offered a view of London that you'd never seen. What we're offering is a view back into the London of the past that you could never have experienced. I think people want new memories; people feel like they didn't form memories for a while, or they were negative. They also want shared experiences, to come together with others. And they want to escape, to step into another world and be something different. This allows them to do that.” Ticketing information The Gunpowder Plot opens May 2022 in Tower Vaults at the Tower of London. Tickets go on general sale on 19 November. Register for the presale at gunpowderimmersive.com before 1pm on 12 November for an exclusive presale discount worth £10 and a chance to win VIP tickets*. Presale tickets are available from 16 November. Gunpowderimmersive.com NOTES TO EDITORS HRP Historic Royal Palaces is a team of people who love and look after six of the most wonderful palaces in the world. We create space for spirits to stir and be stirred. We want everyone to feel welcome and accepted. We tell stories about the monarchs you know and the lives you don’t. We let people explore and we set minds racing. We are a charity and your support gives the palaces a future, for everyone. Registered charity number 1068852. For more information visit www.hrp.org.uk Layered Reality Layered Reality™ experiences combine the latest digital tech (Virtual Reality, projection mapping and volumetric holograms) together with live theatre (live actors, movie-scale sets, and special effects) plus real physical sensations (touch, temperature, smell, sound and music, physical movement, and taste) to create an unique immersive experience that is truly memorable. Layered Reality’s production of Jeff Wayne’s The War of The Worlds: The Immersive Experience is #8 of All London Nightlife and rated 5 out of 5 on Tripadvisor, winning multiple awards within months of opening, including Tripadvisor Traveller’s Choice 2021, a THEA award (the Oscars of the industry) and Epic Megagrants Recipient (awarded by Fortnite developers, Epic Games). Layered Reality’s first experience SOMNAI also won gold at the 2018 London Design Awards and Best Use of Next Generation Technology at ScareCon Awards 2018. https://www.layeredreality.com Hannah Price Hannah is Creative Director at Layered Reality, Co-Artistic Director of The Kings Head with Mark Ravenhill, a theatre director and Founder and previous Co-Artistic Director of Theatre Uncut. She also works across immersive events, VR and video games. Her work on video game CONTROL helped earn a record breaking 11 BAFTA nominations. She was Resident Assistant Director at the Donmar Warehouse in 2012-2013. Directing credits: The Girl Who Fell, Again (Trafalgar Studios), End of the Pier (Park Theatre), Down and Out in Paris and London Live (Senate House), Permanence (Tarragon Theatre, Toronto), Escape the Scaffold (Theatre 503 & The Other Room Theatre), Run the Beast Down (Marlowe Theatre/Finborough Theatre), 1984 Live (Senate House), Rainbow Class (Bush Theatre/ Assembly Rooms), TEST (Scala Theatre, Basel), The Dead Monkey (Park Theatre), Boa (Trafalgar Studios), Cello/Fragile (Yard Theatre), Call to Prayer (Southwark Playhouse), Bud Take the Wheel, I Feel a Song Coming On (Shaw Theatre and Edinburgh Festival), That Moment (King‘s Head Theatre and National Tour), In a Very Real Sense (Soho Theatre), Portmanteau (Arcola Theatre and BikeShed Theatre, Exeter), That Moment (Kings Head Theatre) Loving Ophelia (Pleasance London). For Theatre Uncut, Hannah has directed Refugee (Teater Grob, Copenhagen), In Opposition (Paines Plough Roundabout), Knowledge is Power: Knowledge is Change (Traverse Theatre, Edinburgh, and National Tour), Referendum Plays (Traverse Theatre, Edinburgh), TU Istanbul: Power and Protest (Dot Tiyatro, Istanbul International Theatre Festival and Traverse Theatre, Edinburgh), TU 2013: The Rise of the Right (The Young Vic) and The Cuts Plays (Southwark Playhouse, Soho Theatre, Latitude Festival and Traverse Theatre, Edinburgh). Associate/ Assistant Director credits: Good Canary (Rose Theatre Kingston), The Machine (Manchester International Festival & Park Avenue Armory, New York), Julius Caesar (Donmar Warehouse & St Ann's Warehouse New York), Berenice, Philadelphia, Here I Come!, The Physicists, Making Noise Quietly, The Recruiting Officer (Donmar Warehouse), Ghost Story (Sky Arts Playhouse Live). Video Games credits as Performance Director: Control (nominated for 11 BAFTAs including winner of a BAFTA for Performance), Assemble With Care (winner of EE Mobile Game of the Year BAFTA, 2020) LEGO Ninjago Movie Video Game, Steep, Warface, The Division, Dreadnought, Wild, Forza Horizon 4, The Unspoken, The Witcher, Fable, Stellaris, Laytons’s Mystery Journey, Hitman 2, Another Eden, Battletoads, Warhammer and many more, including various trailers and auditions for Side UK. Danny Robins Danny Robins is an award-winning British writer, broadcaster and journalist. Earlier this year, he created The Battersea Poltergeist, a podcast series for the BBC that combined drama and documentary to tell a real-life ghost story, starring Toby Jones and Dafne Keen. It became a global phenomenon – the #1 Drama Podcast across the whole world, with more than 3.5 million downloads and counting – sparking a bidding war for the TV rights. Danny is now adapting it with Hollywood producers Blumhouse. The series recently won the Gold Award for Best Serialised Podcast at the 2021 New York Festivals Radio Awards. Danny’s play 2:22 – A Ghost Story, a contemporary-set modern supernatural thriller starring Lily Allen, opened in the West End this August, playing to full houses and rave reviews. He has created and written various shows for TV and radio, including the BAFTA-nominated hit series Young Dracula for BBC1 and Rudy’s Rare Records and The Cold Swedish Winter for BBC Radio 4. He also presented the podcast series Haunted. His new 15 part podcast series, Uncanny, for BBC Sounds and BBC Radio 4, exploring real-life ghost stories, launched on October 20th. “A contemporary Van Helsing… like Bram Stoker’s character, he’s a paranormal hunting polymath…” Sunday Times Contact Details Margaret Murray +44 7866 360858 margaret@notebynote.media Company Website http://gunpowderimmersive.com/

November 05, 2021 10:58 AM Eastern Daylight Time

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ADDISON RAE DEBUTS FIRST FRAGRANCE: AF COLLECTION BY ADDISON RAE

Addison Rae Fragrance

Today, Addison Rae announced her first trio of fragrances, AF COLLECTION BY ADDISON RAE. All three scents were designed to make her growing community not only smell good, but feel good. The trio of playful, multi-functional scents are aligned with supporting both inner and outer beauty: all are clean, water-based, and backed by science. CHILL AF, HAPPY AF, and HYPED AF, will be available exclusively on addisonraefragrance.com and shoppable through TikTok and Instagram for $40 (30ml each). “Scent is so personal and can have such a powerful impact on our mood that I wanted to create a new way to experience scent; one that’s more thoughtful, supports your emotional wellbeing, and feels good on your skin. It’s what you deserve” – Addison Rae CLEAN AND KIND. The clean, green-chemistry, water-based formulas are a game-changer in the industry that results in a multi-functional fragrance collection. The clinically proven formulas – comprised of sustainably sourced ingredients, provide many wearable benefits from mood enhancement to hydration and assurance that all are alcohol-free and cruelty-free. MOOD ENHANCING. CHILL AF, HAPPY AF, and HYPED AF are created with ingredients that are proven to boost overall mood. Smell triggers an emotional response and the place in our brain that registers scent also processes feelings, moods, and emotions, making the connection between scent and feelings very powerful. Each fragrance in the AF collection contains a unique blend of clinically tested ingredients that have emotive responses, proving their mood-boosting properties. WATER BASED. This unique alcohol-free formula delivers a surprisingly hydrating mist that delivers long-lasting scent on skin. The formula also ensures it goes on super smooth and leaves skin glowing. An added benefit, given the hydration properties, it can even be used to scent your hair! FIRST-TO-MARKET PACKAGE INNOVATION. The ergonomic bottles utilize heat-sensitive technology, changing color when reacting to temperature giving an all-around, multi-sensory experience. “We are thrilled that our partnership with Addison resulted in a trio of scents that push the boundaries of what’s possible while capturing her joyous exuberance and focus on clean beauty. The first-to-market combination of innovation and playfulness within the formula and packaging perfectly captures Addison’s positive energy,” says Lori Mariano, Managing Partner at Hampton Beauty. “Our shared vision to develop a collection that speaks to a generation of consumers that want the products they purchase to look good and make you feel even better was a focus and having the collection available to shop on TikTok was always a top priority given Addison’s engaged community.” HAPPY AF A DAILY DOSE OF EUPHORIA For times when you need a little pick-me-up, HAPPY AF is the scent for all-day positive vibes. Perfect for any plans—this floral and fruity blend of pink lychee, red grapefruit, and dewy peony hits different when paired with a smile. NOTES: Pink lychee, red grapefruit, peony, violet leaves, agave nectar, rose & crystallized musk. OCCASIONS: Vacays & beach days, first dates, watching the sunset. BENEFITS: Joy-enhancing, long-lasting scent, boosts skin hydration, gentle for sensitive skin. CLEAN FORMULA: Alcohol-free, vegan, cruelty-free, paraben-free. HYPED AF A DAILY DOSE OF ENERGY Think bright, zesty citrus meets clean white woods; HYPED AF is the energy you want to radiate, bottled. Maybe you missed a few hours’ sleep? Or have a deadline approaching? This magic blend of blood orange, pineapple flower, and musk prepares you to take on whatever life throws at you. NOTES: Mandarin, blood orange, pomelo, nectarine blossom, white woods, & clean musk. OCCASIONS: Dance parties, game night, leg day. BENEFITS: Energy-enhancing, long-lasting scent, boosts skin hydration, gentle for sensitive skin. CLEAN FORMULA: Alcohol-free, vegan, cruelty-free, paraben-free. CHILL AF A DAILY DOSE OF CALM A moment of zen; CHILL AF is the scent to wear on a date but also to meet the parents. This dreamy blend of pear blossom, chamomile tea, and soothing sandalwood helps forget where the stress came in the first place. Cool, calm, collected. NOTES: Pear blossom, apple, red lemongrass, chamomile tea, lily of the valley, sandalwood & milky musk. OCCASIONS: Movie nights, long drives, digital detoxes. BENEFITS: Chill-enhancing, long-lasting scent, boosts skin hydration, gentle for sensitive skin. CLEAN FORMULA: Alcohol-free, vegan, cruelty free, paraben-free. About Addison Rae In just one year, Addison Rae has become one of the biggest stars in the world. Named the top-earning creator on TikTok by Forbes Magazine, Rae’s infectious personality, Louisiana charm, and overwhelming positivity have led her to be one of the most sought-after talent of her generation. Since November of 2019, she has amassed over 100 million followers across social media. Rae is currently the second most-followed individual on TikTok with over 5.5B likes and 85.2M followers. Her impressive reach goes beyond TikTok with over 40.1M followers on Instagram, 4.7M subscribers on YouTube and 4.8M followers on Twitter. In 2019 she became co-founder of the clean makeup company ITEM Beauty, was named a global ambassador for American Eagle, and launched a podcast for Spotify with her mom titled “That Was Fun.” In March 2021, Addison released her debut single “Obsessed”. Addison co-wrote the single, which was produced by a dream team of chart-topping producers, Benny Blanco, Blake Slatkin and Ryan McMahon. In August 2021, Rae made her film debut in Netflix’s HE’S ALL THAT. The film debuted at #1 in 78 countries and saw over 55 million households watch the film at least once in the first month on Netflix. About Hampton Beauty The Hampton Beauty team of highly experienced beauty industry experts bring a wealth of knowledge across all beauty categories, creative innovation, and business strategy. The company was founded to influence a new era of global beauty business development. Whether it’s fragrance, color cosmetics, or skin and body care, their strategic resources worldwide deliver the latest in product & package design and technology that breaks traditional barriers with high quality, bespoke products that engage consumers and inspire social conversation. Contact Details The Collective PR Debbie Burke-Smith debbie@thecollective-pr.com The Collective PR Jennine Hannaway Lavyne +1 917-447-1192 jennine@hannawaypr.com Company Website https://addisonraefragrance.com

November 04, 2021 12:15 PM Eastern Daylight Time

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