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News Release Digital Asset Direct

Long-Time Indianapolis Fruit Leader Stepping Back

FreshEdge

Indianapolis Fruit, a member of the FreshEdge family of produce and specialty food companies shares that, effective July 4, 2022, John Cunningham will transition from COO of Indianapolis Fruit to Distribution and Retail Advisor. He will focus on deepening customer relationships, mentoring and developing the evolving executive team, and advising on strategic initiatives. “We’re excited for John to continue positively impacting our team and our customers’ business. He has a tremendous track record of elevating performance,” said Daniel Corsaro, President of Indianapolis Fruit Company. “John has been a great member of our family and has been critical to our growth and development! We are very grateful for everything he has done and look forward to the insight and great things that he will accomplish with our evolving leaders,” said Greg Corsaro, President and COO of FreshEdge, LLC, the parent company of Indianapolis Fruit. “I’m excited to announce that after 40 plus years in the produce industry and 19 with Indianapolis Fruit and the FreshEdge Team, I’ve decided to step back. I’m looking forward to enjoying my personal and professional life at a different pace. I’m eager to continue to work with Daniel Corsaro and our team to enhance our retail merchandising and education programs,” said John Cunningham, Indianapolis Fruit Company. Indianapolis Fruit will continue to be led by Daniel Corsaro, President, and the existing executive team. As part of this transition, Ross Nelson will transition from Vice President of Retail Execution to Vice President of Procurement. About Indianapolis Fruit Indianapolis Fruit, a FreshEdge company, distributes fresh produce, value-added, specialty foods, and floral to retail grocers in 20 states across the Midwest, central, and southeastern areas of the United States. Offering more than 3,500 available skus, 500 plus organic items, and a full-service fresh cut division, Indianapolis Fruit continues to deliver on what consumers want. For more information, visit www.indyfruit.com Contact Details Indianapolis Fruit Company Daniel Corsaro, President +1 317-981-3442 dccorsaro@indyfruit.com Company Website https://indyfruit.com/

June 14, 2022 10:44 AM Eastern Daylight Time

World Chase Tag® to televise action-packed World Championship, WCT5, from the U.K. on ESPN Networks

WCT

World Chase Tag® USA (WCT), the world’s first and only global competitive tag organization, will air its World Championship on ESPN, the leading multinational, multimedia sports entertainment brand. ESPN2 is scheduled to carry seven hours of WCT5, an event that brings together the best Parkour and Freerunning athletes from around the globe. The World Championship, WCT5, was held May 27-29th at the historic York Hall in London where the best Parkour and Freerunning athletes in the world battled it out to take home the top title. Teams from at least eight countries were represented, including the United States, UK, France, Germany, Italy, Czech Republic, Israel, and Switzerland. WCT is the world’s first and only global competitive tag organization who recently announced an additional equity investment from production partner Tupelo Media Group, owned by Gray Television, Inc., the nation’s second largest local television broadcaster. “With more than 800 million organic online views and offering more high impact, adrenaline filled hours of content on ESPN, makes us a global brand, participating with sponsors and distribution platforms worldwide,” said Johnny McMahon, GM and Chief Content Officer of World Chase Tag. WCT and ESPN have a multi-year agreement to distribute WCT programming across ESPN television and digital platforms. ESPN and ESPN2 will be the primary television network homes of WCT. The television schedule of WCT5 is below: June 18: 2:00 pm - 4:00 pm on ESPN2 June 25: 3:00 pm - 5:00 pm on ESPN June 26: 1:00 am - 2:00 pm on ESPN2 July 2: 2:00 pm - 4:00 pm on ESPN2 Episodes will re-air multiple times after the premiere dates. Plans for Q3 include the Pan-American Championship in the U.S. and the European Middle East and Africa (EMEA) Championship in Europe. WCT6 (World Championship) will take place in the fourth quarter in either the U.S. or the UK. In addition to the ESPN telecasts, WCT is distributed online to an engaged social following, with 2M subscribers on social platforms including YouTube, Instagram, Snapchat, Facebook, Twitter, and Bilibili (China). ABOUT WORLD CHASE TAG® World Chase Tag® (WCT) combines the dynamic athleticism of Parkour with the age-old game of Tag. Invented by brothers Christian and Damien Devaux in the U.K., the competition began in 2016 and has quickly built a cult following around the world, securing millions of online views. World Chase Tag® is the ultimate test of 1-on-1 pursuit, fought out on an unforgiving arena of steel & wood, between athletes displaying extraordinary speed & agility as they juke, leap & lunge to make a point-saving tag. 20 teams from all across the country (featuring world class parkour athletes, Hollywood stuntmen, Ninja Warrior finalists and an Olympic Track & Field silver medalist) compete across 5 rounds of knockout matches culminating in an extraordinary battle to take home the Second Annual World Chase Tag® USA Championship trophy. WCT has amassed a global following including 80 WCT related videos with more than 1 million views and 50 million organic views in the last 12 months across World Chase Tag®’s social media platforms. ABOUT ESPN ESPN, Inc., is the world’s leading multinational, multimedia sports entertainment brand, featuring an unmatched portfolio of sports assets. It is comprised of eight U.S. 24-hour television networks (ESPN, ESPN2, ESPNEWS, ESPNU, ESPN Deportes, Longhorn Network, SEC Network and the ACC Network; five with HD simulcast services – ESPN, ESPN2, ESPNU, ESPNEWS and ESPN Deportes). Other businesses include direct-to-consumer video service ESPN+, ESPN Audio (broadcast, satellite, digital, podcasts), an array of digital services (ESPN.com and many other sites, ESPN App, fantasy games and more), multi-screen ESPN3, ESPN International (26 networks, syndication, radio, digital), consumer products, ESPN Events and espnW. Based in Bristol, Conn., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. Hearst holds a 20 percent interest in ESPN. ABOUT TUPELO HONEY Tupelo Honey produces and packages over 800 live sports and entertainment shows per year. It produces coverage of sporting events involving the PFL (Professional Fighters League), NFL, MLS, TBT (The Basketball Tournament), ACL (American Cornhole League), College Football, College Basketball, NBC Sports, ESPN, CBS Sports, Turner Sports, NFL Network, ACC Network, SEC Network, and more. In addition, Tupelo creates, develops and produces original programming for national syndication, including live music concerts for Twitter, YouTube, Facebook and other digital platforms. Tupelo is wholly owned by Gray Television (NYSE:GTN), the second largest television broadcast company in the US. Gray also owns production companies Raycom Sports and PowerNation Studios, OTT channel Origin Sports, and production facility Third Rail Studios. It also is the majority owner of Swirl Films and an investor in Atlanta Film Studios. Contact Details World Chase Tag® Christian Devaux christian@worldchasetag.com Tupelo Honey & World Chase Tag® Cary I. Glotzer Cary@tupelohoney.net ESPN Kimberly Elchlepp Kimberly.m.elchlepp@espn.com Company Website https://www.worldchasetag.com/

June 14, 2022 09:01 AM Eastern Daylight Time

CleverTap Completes Acquisition of Leanplum

CleverTap

CleverTap, world’s No.1 retention cloud, today announced it has completed its acquisition of San Francisco based Leanplum, a leading multi-channel customer engagement platform. The acquisition, originally announced on 19th May, was closed in a record time of 3 weeks. With this acquisition, CleverTap has strengthened its footprint in the US and Europe. CleverTap will combine the product stack of both organizations and extend its world-class solutions and technology to all its customers and prospects worldwide. Momchil Kyurkchiev, Co-Founder of Leanplum, has joined CleverTap’s leadership team as Chief Strategy Officer. With the completion of the acquisition, CleverTap also welcomes marquee investors Norwest Partners, Shasta Ventures, Canaan, and Kleiner Perkins as its shareholders. The acquisition becomes revenue accretive for CleverTap from June 1st 2022. “We are very excited to welcome Momchil and all Leanplum employees to the CleverTap family and expect full integration of the two companies, including an integrated product in the market to get completed over the next 3-4 quarters,” says Sunil Thomas, CleverTap Co-founder and Executive Chairman. “With this acquisition customers will now have a wide variety of product features and options to choose, from the best of both product line-ups (A/B Testing, Segmentation,Campaigns, Journeys etc.). At the same time, the acquisition provides a much bigger growth, exposure and learning opportunities for employees and collectively we will now become a dominant force with a large global footprint”. “The Martech landscape the world over is evolving at an exponential rate and hyper-personalized digital engagement at scale is the need of the hour. I am sure that together, Leanplum and CleverTap will address this need and continue to drive innovation in this space. CleverTap and Leanplum individually have had a robust presence in terms of geographical reach, industries, and categories. Collectively we will now become a dominant force with a large global footprint,” says Momchil Kyurkchiev, Chief Strategy Officer at CleverTap. “As we expand globally, we are looking to retain as well as grow 100% of the Leanplum customers by bringing all combined capability on one platform in due course. We also plan to increase our headcount in the US and Europe. Together, we aspire to be recognized as a SaaS talent powerhouse built on a strong people-first culture driven by values and equality,” added Sunil. About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1200+ customers in 60+ countries and 10,000+ apps, including Gojek, ShopX, Canon, Mercedes Benz, Electronics Arts, TED, Jio, Premier League, TD Bank, Carousell, Papa John’s, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Backed by leading venture capital firms, including Sequoia, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, São Paulo, Bogota, Amsterdam, Jakarta and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter. Forward-Looking Statements Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

June 13, 2022 06:31 AM Eastern Daylight Time

How Parents Can Help Kids Financially Prepare For Post-Graduation

News Media Group, Inc.

Contact Details News Media Group, Inc. Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

June 10, 2022 08:00 AM Eastern Daylight Time

Video

News Release

Gala Bingo Pays Tribute to UK Gaming Shows

Intelligiants Ltd

Tipping Point was created exclusively by ITV for the UK audience and has been airing for 10 years, 2 weeks from now. The first episode was launched on 2 July 2012 and still has a big following, a decade later. The show still makes headlines and just last week, a contender from Oldsbury managed to win the highest jackpot of £10,000 – Congratulations Tina and congratulations Tipping Point! UK online bingo site Gala Bingo, has had a long-term relationship with ITV, stretching back to 2013, where they partnered up for an online slot version of TV show Coronation Street. Over the years, the collaboration has also rendered in playable versions of classic game shows like The Chase, and In For a Penny. David Winter, Marketing Manager at Gala Bingo says that “the bingo community has a close bond to long-time runners like Coronation Street, and are naturally very fond of game shows, such as The Chase, In For a Penny and Tipping Point. These are frequently hot topics in our chat rooms so we have chosen to post a handful of blog posts over the last few months that include anything from stats, viewers habits, quizzes, and fun facts that might be out of interest for the British TV audience.” In their latest post, Gala Bingo has compiled a chronological list of memorable game shows, and where you can stream some truly classic moments that have lived with the viewers throughout the decades. The post invites readers to a trip down memory lane by looking at 6 decades of game shows in the UK. Here is a selection of golden classics available on Netflix and Prime Video: Game and competition shows available on Netflix in the UK. · Wheel of Fortune (1983) · Ready Steady Cook (1994) · Men on a Mission (2015) · Naked Attraction (2016) Game and competition shows available on Prime Video in the UK: · The Challenge (1998) · Fear Factor (2002) · The Block (2003) · 8 out of 10 Cats (2005) · Would I Lie to You? (2005) · Wipeout (2008) · 101 Ways to Leave a Gameshow (2010) · Million Dollar Money Drop (2010) For the complete list and closer look at 10 of the biggest shows between 1960-2020, please see the blog post here. Contact Details Intelligiants Ltd Freddie Kvarnebrink +44 7889 314155 press@intelligiants.com

June 10, 2022 06:00 AM Eastern Daylight Time

SBK™22 is here! The historical franchise returns with a next-generation two-wheels lifelike gameplay experience

Milestone

Milestone and Dorna WSBK Organization S.r.l are proud to announce SBK™22, a brand new chapter of one of the most iconic and celebrated franchises in the racing game landscape. Coming to PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S and Steam SBK™22 is set to launch on September 15, 2022. SBK™22 brings back the authentic world of the SBK Championship, 10 years after the last historical release of SBK Generations, tenth game of the glorious series developed by Milestone and started in the 1999 with Superbike World Championship. The game recreates the experience of the Motul FIM Superbike World Championship thanks to the charm of his simulative gameplay and lifelike environments, riders and bikes, finally making the dream of the community and sports fan a reality. SBK™22 features the Official 2022 WorldSBK Championship, an immersive and fascinating Career Mode and the real SBK weekend with practices, Superpoles and Races. The Official 2022 Official WorldSBK Championship is the perfect replica of what happens in the real-life, featuring the event calendar, official roster and Team’s Pit Environments with absolutely photorealistic effects and animated character models. Players will test their skills racing in the boots of the best riders, stepping in all the competitive SBK Official tracks meaning unpredictable and adrenaline challenges. SBK™22 aims to recreate a truly and peculiar SBK experience, thanks to its advanced physics developed with the help of real riders, aiming to reach an extreme level of simulation in terms of bike and pilot behavior. The immersive Career Mode offers many ways to work around riders and bike performances, from managing a staff building an Advanced Setup in which players have full control of bike’s settings evolving the Development Trees. Staff management means hire different professionals, from Personal Manager through Chief Engineer, without forgetting the fundamental Data Analyst. The Development Tree is structured in different areas, each one requiring a specific amount of research points to be unlocked. Those points are gained passively by the Engineers or actively by players, performing specific tasks in the race weekend. SBK™22 also boasts enhanced realistic features, tires and development tires selecting a wide range of Pirelli tires for dry and wet tracks, and fuel management to balance bike’s weight. A.N.N.A System, the revolutionary AI system based on neural networks and machine learning, guarantee a tailored gameplay experience, smartly controlling the opponents depending on their actual personalities and training them gathering data and experience. At the top level, riding behaviors are considered such as human-level of skills. The various number of editors allow players to customize several aspects of their unique experience. Sticker Editor, Helmet Editor and Number and Butt Patch are those dedicated to the riders and bikes, Fiction Team instead is fully focused on creating a completely fictional team with customizable livery and style. SBK™22 is even made for epic multiplayer races up to 12 players that can create online lobbies where competitions reach another level. The Multiplayer flow is customizable by choosing if add or not the typical Tissot-Superpole session from SBK before the race, for a fully online experience, with of course the possibility to customize each race with settings and rules. SBK™22 will be released on September 15, 2022 on to PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S and Steam. About Milestone Founded in Milan in 1996, Milestone S.r.l. is one of the leading and longest established racing game developer in the world. The 200+ people team is responsible for hit series like MotoGP™, MXGP and Monster Energy Supercross – The Official Videogame, the acclaimed Hot Wheels™ Unleashed, as well as own IPs RIDE and Gravel. For more information please visit www.milestone.it About Koch Media Koch Media is a leading producer and distributor of digital entertainment products (software, games and films). The company's own publishing activities, marketing and distribution extend throughout Europe and the USA. The Koch Media group has more than 19 years of experience in the digital media business, and has risen to become the number one distributor in Europe. It has also formed strategic alliances with numerous games and software publishers: Bethesda, Capcom, Kaspersky Labs, NC SOFT, Sega, Square Enix and Tecmo-Koei, etc. in various European countries. With Headquarters in Planegg near Munich/Germany, Koch Media owns branches in Germany, England, France, Austria, Switzerland, Italy, Spain, the Nordic regions, Benelux and the United States. www.kochmedia.com Contact Details Milestone Yuri Polverino +39 02 6707 5666 yuri.polverino@milestone.it Company Website https://milestone.it/

June 09, 2022 05:00 AM Eastern Daylight Time

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Play Globally and Sharp Proudly Announce Strategic Partnership

Play Globally

Play Globally, Inc., a worldwide provider of free-to-play gaming innovations, today announced their new partnership with the Sharp App, creator of the Sharp Academy and numerous sports betting and fantasy sports educational programs designed to help fans make informed decisions in the sports betting space. The agreement leverages the Sharp App’s extensive affiliate program which includes betting giants BetMGM, FanDuel, DraftKings and Caesars Entertainment, in conjunction with Play Globally’s upcoming LuckyFans app which utilizes contextual fan engagement and AI technology in a game relying on live sports action to determine the outcome of a fast-paced poker game. The partnership merges two high value assets in the sports betting space to provide fans a new ability to learn the nuances of sports betting while simultaneously earning opportunities to win real money sweepstakes prizes in contests that are free-to-play. “This agreement is exciting for Play Globally, the Sharp App, our brand partners and most importantly, our players, as we connect and align all the parties for a valuable user experience that also gives our players the ability to win big prizes,” says Stephen Dunham, Play Globally’s President/CEO. “Now Play Globally’s prize distribution can reach more fans of sports and gaming, particularly those who enjoy all the other educational benefits of the Sharp App ecosystem.” "At the Sharp App we love partnering with innovators in the space and what better way to engage and educate new bettors than a free-to-play game like Play Globally’s upcoming LuckyFans," says Jason Mezrahi Co-Founder and COO of Sharp Ev Inc. As Play Globally generates new users we can now direct them to the Sharp App, engage them within our community and bring our entire suite of tools and content to their fingertips." About Play Globally, Inc. Play Globally, Inc. is a developer of innovative free-to-play games that utilize live, real-time in-play sports and racing data to determine the results of a live poker game. The company’s LuckyFans product line is scheduled for release in 2022 for a variety of professional sports and racing contests, providing users the opportunity to win real money sweepstakes prizes. LuckyFans is legal in all 50 states and most jurisdictions around the world. For more information, please visit https://playglobally.com. About The Sharp App Founded in 2020, by sports betting and fantasy experts and executives from Win Daily and DFS Army, Sharp is a first-of-its-kind sports betting app. Sharp provides an all-in-one platform experience of multimedia content, tools and solutions developed specifically to educate and empower sports bettors to make smarter decisions and manage their actions. For more information, please visit https://sharp.link. Contact Details Alex shapiro +1 732-770-9395 ashapiro@hotpaperlantern.com Company Website https://www.playglobally.com/

June 08, 2022 12:01 PM Eastern Daylight Time

Empowering inspiration at Roland-Garros 2022 tournament with the OPPO Find X5 Pro’s flagship imaging experiences

OPPO

PARIS, FRANCE - Media OutReach - 8 June 2022 - Capturing the true magic of tennis has been a challenge for fans across the world. The disparity between the imaging capabilities of smartphone technology and the action on the court has been evident to see with grainy results, blurred visuals and underwhelming colour reproduction. OPPO’s latest technological innovations empower authentic tennis experiences for tennis lovers worldwide. OPPO: Premium Partner of Roland-Garros As the premium partner of Roland-Garros for the 4 th consecutive year, OPPO hopes to bring tennis fans’ inspiration with its advanced imaging technology to witness, capture, and share the heart-stopping moments on the court. In tandem with the continued partnership, OPPO’s new brand proposition, Inspiration Ahead, at its core, is centred on technology giving people the access to achieve success by pushing the limits of what is perceived as possible. Exemplifying the new brand proposition, OPPO launched the ‘Inspirational Light’ campaign, a global activation galvanising the support of tennis fans from across the globe for their tennis heroes. Creating innovative technology is at the heart of OPPO’s ethos, and the MariSilicon X imaging NPU is a prime example of that belief. With over ten years of research and development supporting its creation, the self-designed chip is dedicated to levelling photography and videography for tennis fans with stunning HDR quality. MariSilicon X’s computational power enables true-to-life imaging experiences that can reveal the true vibrancy of the iconic clay court with the OPPO Find X5 Pro. OPPO Find X5 Pro The result is a four-time improvement in perceived night video resolution, less grain and superior colour reproduction, making 4K Ultra Night Video possible for the first time on an Android smartphone and unlocking world-class imaging capabilities that keep up with players’ action on the Roland-Garros court. The Find X5 Pro takes content capture to the next level with low-light videography. Each frame has detail, clarity, and dynamic range comparable with a still night mode photo, making any tennis supporter proud to share on social media. Low light video has been a continual issue for smartphone photography. People have had to choose between capturing beautiful moments with low-quality results or just foregoing immortalising their experiences. With 4K Ultra Night Video, thanks to the MariSilicon X imaging NPU, this remains happily relegated to the past. The Find X5 Pro can capture the intensity and spirit of the court’s notable night matches without sacrificing quality so that tennis lovers can charge their own piece of Roland-Garros history. Shooting fast-paced action with a smartphone has historically caused challenges for many. From trying to snap the volleys of the elite tennis stars to the crowd’s roaring cheers, the results can end up looking shaky and wobbly at best. OPPO’s Five-axis Optical Image Stabilisation (OIS) in parallel with Ultra-Clear Shot and three-degrees anti-shake technology creates smooth and professional content without lag and incredible quality. Shot on OPPO Find X5 Pro: Court Philippe-Chatrier OPPO’s ‘Inspirational Light’ campaign, devised from the new brand proposition “Inspiration Ahead”, brings tennis fans globally to champion some of the world’s standout athletes. Inspiring messages of support from the avid tennis community were used to create striking yet beautiful light painting imagery showcased on the red clay court on each night of the tournament. At the end of each night match, when the stadium’s lights were turned off, OPPO’s expert light painting crew ‘painted’ the fans’ best comments using OPPO’s Find X5 Pro’s long exposure photography capabilities. The stunning visuals were captured by OPPO Find X5 Pro, with photos and videos posted across social media. Inspiration to succeed is pulled from both tennis stars and their fans. Shot on OPPO Find X5 Pro: Light Painting For tennis stars, the fans standing before them in the stadium inspire them to play with heart and perform their best. For the fans, it’s the players they admire on the court who encourage them to never give up and keep pushing the boundary. OPPO's industry-leading mobile technology will also inspire more people to witness, capture and participate in these real emotions and spirits on the court. With Roland-Garros 2023, OPPO will continue to be the premium partner for the legendary tournament. The leading technology company plans to bring even more tech innovations that excite tennis fans worldwide through standout imaging experiences. Bringing to life and reliving the true magic of the court is made simple with OPPO. About OPPO OPPO is a leading global smart device brand. Since the launch of its first mobile phone - “Smiley Face” - in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find X and Reno series. Beyond devices, OPPO also provides its users with ColorOS operating system and internet services such as OPPO Cloud and OPPO+. OPPO has footprints in more than 50 countries and regions, with more than 40,000 employees dedicated to creating a better life for customers around the world. Contact Details OPPO Media Contact press@oppo.com

June 08, 2022 05:00 AM Eastern Daylight Time

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Retention Cloud Leader CleverTap Unveils TesseractDB™

CleverTap

CleverTap, the world’s No. 1 retention cloud, today announced it has unveiled TesseractDB ™, the world’s first purpose-built database designed to dramatically improve user engagement and retention for digital consumer brands. TesseractDB ™ brings true technology innovation to growth marketing leaders looking to deliver in-context, timely, personalized messaging and recommendations across all user touchpoints. TesseractDB ™ makes massive amounts of first-party user data in a privacy-friendly, accessible, and affordable way to power real-time user personalization. Leveraging machine learning and Artificial Intelligence (AI), it offers limitless scale and enables digital brands and businesses to harness data and context for every interaction. User engagement and retention start from Day One when a user launches an app for the first time. Research estimates that nearly 85% of all messaging is considered spam, an average of about 122 billion messages globally. About 36% of spam content is generated from ill-timed, non-personalized marketing messages. This problem continues to be prevalent due to the limited data technologies that are patently unable to store the massive volumes of first-party data required to offer a truly personal customer experience. “Today, we are excited to unveil TesseractDB ™, the data technology that powers the CleverTap platform. It will allow global growth marketing teams to achieve true omni-channel customer engagement,” said Sunil Thomas, CleverTap Co-founder and Executive Chairman. “In the last 40 years, MarTech vendors have cobbled together generic off-the-shelf data technologies in an effort to solve for end-user messaging. These technologies have been limiting, and as a result, brands simply cannot fully unlock their own user data for real and meaningful relationship building. To transition away from the spam and transactional communication that is so prevalent in MarTech today, we must make user data available, affordable, and easily accessible. This is why we invented TesseractDB ™.” TesseractDB ™ is a giant technological leap that removes all data related limitations typically associated with the MarTech industry. Using TesseractDB ™, digital brands can offer each user a magical onboarding experience and continue to deliver delightful experiences throughout their journey. TesseractDB ™ enables CleverTap to offer unmatched technology, features, and capabilities - Unlimited data look back periods without any limitations High speed, scale, and unmatched throughput Rich, granular first-party user data storage Built-in real-time machine learning and AI Hyper-personalized engagement and recommendations “Until now, data look back and access limitations, created by overages and cost, prevented brands from unlocking the full potential of first-party user data for engagement. This is a deep tech and science problem. With TesseractDB ™, CleverTap provides the industry’s most versatile segmentation and data processing engine for mobile engagement, ” says Momchil Kyurkchiev, Chief Strategy Officer, CleverTap. He adds, “TesseractDB ™ is designed to provide MarTech professionals a cost-effective and efficient way to capture unlimited data streams and deliver actionable insights and analytics to drive personalization and engagement.” About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified and deep data layer, AI/ML-powered insights and automation. Customers worldwide representing over 10,000 apps, including Premier League, Bolt, Truecaller, Current Mobile, Trebel, Zé Delivery, TitleMax, YouNow, Albo, Vodafone Idea, SonyLIV, Gojek, Carousell, and Premier League, trust CleverTap to achieve their retention and engagement goals, growing their long term revenue. Backed by leading venture capital firms, including Sequoia India, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, and Dubai. For more information, visit https://clevertap.com/ or follow on LinkedIn and Twitter. Forward-Looking Statements Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

June 07, 2022 03:38 PM Eastern Daylight Time

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