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BLENDED PRESENTED BY MY WINE SOCIETY DEBUTS BOTTLE POPPING FESTIVAL IN TAMPA, FL ON NOVEMBER 19 + 20, 2022

Blended Festival

Blended Festival Presented by My Wine Society has announced the inaugural launch of its two-day music, art, wine and culinary extravaganza in Tampa, Florida. Prepare to get corked on Saturday, November 19 and Sunday, November 20, 2022 at Perry Harvey Park, centrally located in the heart of downtown. The spirited festival will conclude its multi-city tour after wrapping up stops in Nashville, Austin and San Diego and enter its final leg in Tampa, Florida. The wine-centric festival enters its 3-year anniversary and has proudly teamed up with local Tampa partners Justin Savich of Simplicity Funding & Holdings, and Dor Haim of One of Us, to bring the event to the Florida market. In addition to Tampa staples Savich and Haim, the festivals veteran team CEO Sean Evans, Event director Kalika Moquin, Director of Marketing, Kristy Rumsey, along with strategic partners Ghost Energy, Jaja Tequila, E11even Vodka, and Las Vegas Hospitality Group, In The Moment, have aligned forces to produce this year’s Tampa activation. Expect multiple stages, a 100-foot wine tent, culinary stage, VIP village, wellness retreat and an array of “instagrammable moments” throughout the festival. Exclusively for Tampa the team has assembled an eclectic lineup with some of the hottest names in entertainment including Grammy Award-winning musical duo The Chainsmokers, electronic music duo Loud Luxury, Grammy Award-wining hitmaker Nelly, Hip-hop favorite Rich The Kid, musical sensation Bryce Vine and musical producer and DJ Elderbrook to headline the festivities and deliver an unforgettable weekend. Let’s get the bottles popping! My Wine Society has partnered with the nation’s leading wineries to offer wine flights and bubbles for party-goers throughout the weekend. Executive Sommelier for Blended Festivals, Matthew Lindsey aka The Lord of Wine, will host curated tastings highlighting tasting notes of the finest wines and champagnes inside the wine pavilion at the festival. The festival also features a full bar, and VIP table service for those looking for a more white glove experience. No music festival would be complete without the food. The culinary experience is one of the fan-favorite highlights of the Blended experience. Food truck row and pop-ups from Tampa's premier dining destinations will showcase local culinary favorites. Blended turns up the heat with their high-energy crowd demonstrations and competitive cooking competitions live from the culinary stage. “Simplicity Funding is looking forward to bring downtown Tampa the first one of a kind event that encompasses Wine, Culinary, Art, and the top music of today” says CEO Justin Savich. “And proud to be partnered with Dor Haim of One of us, who has been an important part of the boots on the ground movement in bringing live events to the market, and across the US”. Following the Tampa debut, the group is preparing an expansion that includes bringing the festival to 4 additional Florida markets. “We want to host a traveling event in multiple Florida cities that combines music, food, craft cocktails, and wine, offering an elevated experience to todays festival goer” Savich continued. “A party I would want to bring my friends and family to. We are excited to introduce Blended to Tampa, as we feel it’s a the perfect debut and on brand with we’re striving to achieve throughout the South East” Official ticket and hotel packages are available. For general admission (18+), VIP, VIP+, and all-inclusive tickets (21+), VIP table reservations (21+), and additional information, visit www.blendedfestival.com. For updates, follow @BlendedFest on Instagram and Facebook. Contact Details Beth Bartolini beth@brelevantpr.com Company Website https://www.blendedfestival.com/

July 28, 2022 10:53 AM Pacific Daylight Time

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BLENDED FESTIVAL PRESENTED BY MY WINE SOCIETY RETURNS TO SAN DIEGO ON OCTOBER 8 + 9, 2022

Blended Festival

Blended Festival Presented by My Wine Society has announced the return of its two-day music, art, wine and culinary extravaganza in San Diego for its third-consecutive year. Prepare to get corked on Saturday October 8 and Sunday, October 9, 2022 at Spanish Landing Park (3900 N Harbor Drive). The spirited festival returns to its city of origin after successfully making waves in Nashville and Austin for their second-consecutive year. The wine-centric event has expanded their national footprint by entering their fourth city in Tampa, Florida arriving in mid-November to conclude this year’s tour. Helmed by My Wine Society owner, Sean Evans, Partner John Bazzo, Director of Live Events and Entertainment, Kalika Moquin and Director of Marketing, Kristy Rumsey, along with strategic partners Ghost Energy, Octavio Tequila, Melograno Cocktails and Las Vegas Hospitality Group, In The Moment, have aligned forces to produce this year’s activation. Expect multiple stages, a 100-foot wine tent, culinary stage, VIP village, wellness retreat and an array of “instagrammable moments” throughout the festival. Exclusively for San Diego the team has assembled an eclectic lineup with some of the hottest names in entertainment including Atlanta Hip-hop legend T.I., electronic music duo Galantis, renowned Alternative-rock group Everclear, multi-platinum DJ, producer and live instrumentalist, Timmy Trumpet. Las Vegas resident party starter Brody Jenner along with local DJs and more musical acts to be announced set to deliver an unforgettable and action packed weekend. Let’s get the bottles popping! My Wine Society has partnered with the nation’s leading wineries to offer wine flights and bubbles for party-goers throughout the weekend. Executive Sommelier for Blended Festivals, Matthew Lindsey aka The Lord of Wine, will host curated tastings highlighting tasting notes of the finest wines and champagnes inside the wine pavilion at the festival. No music festival would be complete without the food. The culinary experience is one of the fan-favorite highlights of the Blended experience. Food truck row and pop-ups from San Diego's premier dining destinations showcase local culinary favorites. Blended turns up the heat with their high-energy crowd demonstrations and competitive cooking competitions live from the culinary stage. “We're curating the elevated Blended experience with the aim of creating fun and long-lasting memories for festival-goers,” said Kalika Moquin, Blended festival director. “Whether you’re there for the music, food, wine, specialty drinks, or all of it, we offer something special for everyone. And, this year, we're expanding our programming to reflect the most current trends.” Official ticket and hotel packages are available. For general admission (18+), VIP, VIP+, and all-inclusive tickets (21+), VIP table reservations (21+), and additional information, visit www.blendedfestival.com. For updates, follow @BlendedFest on Instagram and Facebook. Contact Details Blended Festivals Beth Bartolini beth@brelevantpr.com Company Website https://www.instagram.com/blendedfest/

July 28, 2022 10:00 AM Pacific Daylight Time

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COMCAST OPENS XFINITY STORE IN SPRINGFIELD, OREGON

Comcast Oregon / SW Washington

Comcast is hosting a Grand Opening celebration on Friday, July 29 for its new Xfinity store in Springfield, Oregon. The 2,700 square foot store is located at 1808 Pioneer Parkway West, in Springfield. The ribbon-cutting will take place at 1:00 p.m. with the festivities running until 4:00 p.m. The public is welcome to enjoy beverages, snacks, and giveaways. This opening marks the 18 th Xfinity store in the Oregon/SW Washington region and the second to open in the mid-Willamette Valley to meet customer growth. With a welcoming and interactive environment that highlights Comcast’s entertainment and technology offerings, customers will be able to buy cell phones, pay bills, return equipment, and demo the company’s latest residential and business product offerings. Xfinity store employees will happily demonstrate the X1 entertainment platform, show how to use xFi tools to manage home internet functions (like shutting it down at dinnertime or bedtime, or ensuring the security of your network), as well as educate customers on the free mobile apps available so you can take your saved TV programs and movies on the go with you wherever you are. Jacob Mitchell, Comcast Oregon/SW Washington’s Vice President of Sales and Marketing is excited about opening the new store. “It’s an amazing location, right next to the busiest Starbucks in Springfield, so we’re expecting it to be very easy for the community to access.” He went on to say, “Xfinity has such a compelling story to tell with our unbeatable internet, and all our products and services. A new, exciting physical location for our customers to come in and hear about our products is the right investment to make.” The new store employs eight people, and offers customer-friendly hours, open from 10:00 a.m. to 8:00 p.m. Monday through Saturday and 11:00 a.m. to 6:00 p.m. on Sundays. ABOUT COMCAST CORPORATION:Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with over 56 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Comcast Oregon/SW Washington Amy Keiter +1 503-310-3879 amy_keiter@comcast.com Company Website https://corporate.comcast.com/

July 28, 2022 07:02 AM Pacific Daylight Time

Cloudrise announces $10M in total funding

Cloudrise

Cloudrise, a tech-enabled services firm focused on securing data wherever it resides, is pleased to announce it has completed financing to raise the company’s total to-date funding to $10 million. Since launching the company in October of 2019, Cloudrise has worked with 100s of global customers, including numerous Fortune 500 enterprises, on their data protection and cloud security projects. During this time, Cloudrise has continued to exceed all stated financial targets and is investing significantly to expand service delivery and research and development teams, while raising the bar for data protection. To help further growth and innovation, Cloudrise secured additional funding in July from Three Kings Capital, with add-on capital from existing investors Stormbreaker Ventures and the Greater Colorado Venture Fund. With success comes the need to add more talent to Cloudrise’s Board of Directors, and Bill Ryckman, Managing Principal at Three Kings Capital, will join the Cloudrise board. "We are very pleased to be partnering with Cloudrise and its proven management team led by Rob Eggebrecht," Ryckman said. "Cloudrise is a well-known leader in the data protection market, with particular expertise in the cloud, and a reputation for delivering exceptional service. As more and more businesses embrace the cloud, Cloudrise has become an integral partner to a diverse set of clients across the country and around the world, helping to keep their data safe from cyber criminals. With its high-quality team and technology-enabled platform, Cloudrise is well-positioned to serve our collective mission on a much wider scale.” Cloudrise co-founder and CEO Rob Eggebrecht is excited about the future ahead for the company. “Our latest funding venture is a major milestone, allowing Cloudrise to fast-track industry-changing initiatives for how professional services are delivered in the cyber industry via our tech-enablement approach,” Eggebrecht said. “The current status quo for delivering professional services in the cyber industry is outdated, inefficient, and does not scale to the world of cloud computing in global enterprises today. While organizations are contending with the exponential growth of data and an excessive amount of cyber security application/platforms, traditional service providers are stuck in a mindset of a help-desk, ticket-driven world, attempting to throw more people at the problem.” Instead of throwing more time and resources at complex data security challenges, Cloudrise leverages a proprietary service delivery platform to increase efficiencies, enable better collaboration, and reduce time needed to deliver high-value outcomes. By bundling software and humans, Cloudrise delivers tech-enabled services that allow customers to realize an immediate impact for their business. Cloudrise continues to build on what has been a groundbreaking 2022, in which the company announced: The acquisition of CyberOrchard, an information security managed service organization located in the United Kingdom Jason Bird, CyberOrchard’s founder and CEO, as CTO at Cloudrise Cloudrise named as Netskope’s Global Services Partner of the Year Placement on the Managed Security 100 on CRN’s Managed Service Provider 500 list for 2022 ‘Best Solution in Data Security’ at Global InfoSec Awards by Cyber Defense Magazine Hiring Rob Zillioux as CFO The opening of a new global headquarters facility in Grand Junction, Colorado About Three Kings Capital Three Kings Capital is a mission-driven, family office-backed private equity platform that invests exclusively in cyber security companies. Its mission is to protect the world's assets, critical infrastructure, and personally identifiable information from cyber threats. Aided by an Advisory Board of government and private sector cyber security experts, Three Kings seeks to enable and partner with mission-driven companies at any stage of development. Its permanent, flexible capital base allows Three Kings to invest in any type of security within the capital structure. Three Kings is headquartered in New York City but seeks investment opportunities from around the country and certain other parts of the world. For more information, please visit www.ThreeKingsCapital.com. About Cloudrise Cloudrise is a technology-enabled services firm, specializing in delivering data security services customized to meet organizations’ business needs. Drawing from 20+ years of experience in the field, we have tailored our services to be laser-focused on securing organizations’ data wherever it resides. Cloudrise helps organizations elevate their data protection and privacy programs through assessments, technology enablement, and managed services. Cloudrise can be found at www.cloudrise.com or on LinkedIn. Contact Details Cloudrise Robert McLean +1 800-917-7619 sales@cloudrise.com Company Website https://cloudrise.com/

July 28, 2022 05:00 AM Mountain Daylight Time

7 Mistakes People Make When Choosing a Financial Advisor

Benzinga

Choosing a financial advisor is a major life decision that can determine your financial trajectory for years to come. A 2020 Northwestern Mutual study found that 71% of U.S. adults admit their financial planning needs improvement. However, only 29% of Americans work with a financial advisor.1 The value of working with a financial advisor varies by person and advisors are legally prohibited from promising returns, but research suggests people who work with a financial advisor feel more at ease about their finances and could end up with about 15% more money to spend in retirement.2 Consider this example: A recent Vanguard study found that, on average, a hypothetical $500K investment would grow to over $3.4 million under the care of an advisor over 25 years, whereas the expected value from self-management would be $1.69 million, or 50% less. In other words, an advisor-managed portfolio would average 8% annualized growth over a 25-year period, compared to 5% from a self-managed portfolio.3 SmartAsset’s no-cost tool simplifies the time-consuming process of finding a financial advisor. A short questionnaire helps match you with up to three fiduciary financial advisors that serve your area, legally bound to work in your best interest. The whole process takes just a few minutes, and in many cases you can be connected instantly with an advisor for a free retirement consultation. Advisors are rigorously screened through our proprietary due diligence process. Being aware of these seven common blunders when choosing an advisor can help you find peace of mind, and potentially avoid years of stress. 1. Hiring an Advisor Who Is Not a Fiduciary By definition, a fiduciary is an individual who is ethically bound to act in another person’s best interest. Fiduciary financial advisors must avoid conflicts of interest and disclose any potential conflicts of interest to clients. All of the financial advisors on SmartAsset’s matching platform are registered fiduciaries. If your advisor is not a fiduciary and constantly pushes investment products on you, use this no-cost tool to find an advisor who has your best interest in mind. 2. Hiring the First Advisor You Meet While it’s tempting to hire the advisor closest to home or the first advisor in the yellow pages, this decision requires more time. Take the time to interview at least a few advisors before picking the best match for you. 3. Choosing an Advisor with the Wrong Specialty Some financial advisors specialize in retirement planning, while others are best for business owners or those with a high net worth. Some might be best for young professionals starting a family. Be sure to understand an advisor’s strengths and weaknesses – before signing the dotted line. 4. Picking an Advisor with an Incompatible Strategy Each advisor has a unique strategy. Some advisors may suggest aggressive investments, while others are more conservative. If you prefer to go all in on stocks, an advisor that prefers bonds and index funds is not a great match for your style. 5. Not Asking about Credentials To give investment advice, financial advisors are required to pass a test. Ask your advisor about their licenses, tests, and credentials. Financial advisors tests include the Series 7, and Series 66 or Series 65. Some advisors go a step further and become a Certified Financial Planner, or CFP. 6. Not Understanding How They are Paid Some advisors are “fee only” and charge you a flat rate no matter what. Others charge a percentage of your assets under management. Some advisors are paid commissions by mutual funds, a serious conflict of interest. If the advisor earns more by ignoring your best interests, do not hire them. 7. Not Hiring a Vetted Advisor Chances are, there are several highly qualified financial advisors in your town. However, it can seem daunting to choose one. Our no-cost tool makes it easy to find a qualified financial advisor. The entire matching process takes just a few minutes. Click here to get matched with up to three financial advisors who serve your area. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

July 27, 2022 02:48 PM Eastern Daylight Time

5 Ways to Get the Best Bang for Your Buck on Gas While Prices Remain High

Benzinga

Save your wallet from sky-high gas prices by researching money-saving tips and tricks. For many drivers, gas remains a necessity, so make the most out of each trip to the pump by using fuel rewards, strategic driving, paying in cash and remaining open to new money-saving options such as mobile applications. Strategic spending such as getting the most out of rewards programs and cash-back credit cards can lessen the financial strain created by high gas prices. Consider combining strategies with mindful driving habits to save money before you even open your wallet at the gas pump. Fuel prices are high, but your overall gas pump anxiety doesn't need to be. Consider using one or all of these helpful tips to try to bring down the final price that you will pay at the pump. Use Those Fuel Rewards Credit cards, gas brands and grocery stores offer discounts, rewards or cash-back offers tied to paying for gas. Credit cards can offer fuel-related rewards that decrease your final total at the pump while offering rewards. Stronger credit cards provide fuel rewards such as up to 5% in savings. Top credit cards for fuel rewards usually do not charge annual fees. Fuel rewards offered by traditional credit cards can extend beyond the pump by offering cash-back and bonus rewards. In contrast, credit cards intended to be used at specific gas stations will likely be easier to obtain than a traditional credit card. For example, the credit card application for specific gas brands will most likely have more relaxed requirements than those associated with typical credit cards. Gas brand-specific credit cards offer rewards designed to incentivize individuals to visit frequently and can quickly add up to large savings for frequent drivers. A potential drawback for people interested in obtaining a credit card associated with a certain gas station is that such cards often only work at affiliated locations. >> Click Here for the Best Gas Credit Cards of 2022 If you have lower credit, secured credit cards can allow you to obtain rewards on gas payments. Secured credit cards are credit cards that need a deposit to determine your credit line. For example, the Bank of America® Customized Cash Rewards Secured Credit Card provides 3% back on select purchases such as gas and dining. A secured card is typically easier to obtain for individuals with a low credit score because it requires a minimum deposit that acts as a form of collateral for the bank. Drive Strategically Drive strategically to reduce the amount of gas that you use throughout the week. Before heading out on the road, consider combining errands that are close together or purchasing items from a one-stop shop to decrease the amount of time spent driving between places. In addition, consider exactly how you drive in terms of your level of forcefulness. Aggressive driving — hard acceleration and rough braking — tends to use fuel less efficiently and more quickly wear down your car. Simple maintenance tips can also improve fuel efficiency, so be aware of your tire pressure when out on the road. Deflated tires can lower fuel efficiency and decrease the longevity of your vehicle while also being unsafe. For example, low tire pressure increases the likelihood of your tires overheating, which can potentially blow a tire. Proper maintenance saves money while also increasing your safety on the road. Use Mobile Apps to Find Cheap Gas Take advantage of technology and use a mobile application to help save money on gas. Certain mobile applications like GasBuddy allow you to find specific gas stations in your area with lower prices that meet your specific needs. For example, the mobile app allows users to filter the results using specific interests such as the type of fuel or brand of gas. Mobile apps can prove beneficial when heading out on a road trip or deciding which gas pump will offer you the most bang for your buck. If you are interested in helpful discounts, consider the benefits of joining a rewards program or signing up for a mobile app that has a sign-up bonus. Pay Cash for the Savings Paying in cash often lowers the price per gallon that a person spends at the pump. Usually, gas stations display a sign that explains the difference in prices between paying using debit or credit as well as paying using cash. For example, many gas stations have lower prices for a person that intends to pay cash. The lower prices are offered as an incentive for individuals to purchase gas using cash so that the gas station can avoid paying the processing fees associated with credit cards. Although lowered prices provided on all fuel types when paying in cash are typically only a few cents, the discounts have the potential to accumulate over time for a person that continuously pays for gas using cash. Refuel at Night or in the Early Morning Fueling up your tank at night or in the early morning can help with fuel efficiency because fuel tends to expand with heat. When gas becomes heated, it tends to expand and the vapor increases. However, at many gas stations, gas is stored in underground tanks, so the temperature variation throughout the day mildly impacts the gas stored within the actual tanks. Filling up in the early morning or late at night can save you from the longer gas pump lines that tend to happen during more highly trafficked hours of the day. Avoiding peak fill-up times has the ability to save you time as well as gas that would likely be spent idling as you wait in line for the pump. Save Money at the Gas Pump Saving money at the gas pump can reduce the financial burden on your shoulders and better safeguard your wallet from overspending. Take advantage of the wide range of fuel rewards programs associated with specific gas companies, grocery stores and traditional credit cards. Such rewards programs can reduce your bill over time and allow you the freedom to spend your money elsewhere. Small actions have the ability to add up, so keep your car in good working order, have your tires properly inflated and drive in a mindful manner. Frequently Asked Questions When deciding how to put gas in your tank, contemplate the benefits of fueling up your tank all the way. Examine your specific car to understand if it requires a certain type of fuel while researching local gas stations with the lowest prices. Why should you fuel your tank all the way up? It’s recommended to completely fill your tank when you are at the pump. The initial fee might seem substantial given the current price of gas, but it’s still considered better in the long run. Fully fueling your tank can help you in a sudden emergency or unforeseen event by allowing you to travel farther without needing to waste time stopping for gas. Avoid overfilling your tank because that has the potential to harm your engine. Should you drive your car until the tank is almost empty? For multiple reasons, it’s not recommended to drive your car to the point that your tank is almost empty. One key reason is that the sediment that’s settled to the bottom of your gas tank could get pulled into the motor. In addition, having minimal gas in your tank could ruin your fuel pump if you end up running out of gas. Over time, running out of fuel will decrease the lifespan of certain car parts. If possible, try to keep your gas tank above 25% full to avoid having your motor suck in sediment and to also account for unplanned or extended drives. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

July 26, 2022 10:38 AM Eastern Daylight Time

MyZooVerse Launches Virtual Zoo NFT Project ActiveChimps

MyZooVerse

Creation of parallel zoo in the metaverse. Real world feels and experience of being with animals with no limits. Five percent proceeds towards freeing animals from real world zoo enclosure. With a mission to free animals in enclosure, MyZooVerse launching their Non-Fungible Token (NFT) project named ActiveChimps getting minted in the last week of July www.myzooverse.com. It is being introduced as a first ever metaverse zoo. This one-of-a-kind development allows users to experience and be with the animals and they will be launching with upcoming consecutive NFTs. The project creates a parallel zoo in the metaverse which provides a fun way of learning about the animal kingdom, especially for the kids, millennials and families. One can even walk or fly with their favorite animals. ActiveChimps is the first animal of the project. Other animals would be added at later stages of the project for users to have an interactive experience as well. Elaborating on the project, MyZooVerse stated that twenty percent of the proceeds from the virtual experience will go towards freeing the animals from real world zoo and would be rehabilitated in their natural environment. This would be done through organizations dealing in animal welfare. Over the course of time, more than 6000 design chimps entries were received. They will now be launched into the metaverse giving the owners access to the MyZooVerse. The project is also a great opportunity in metaverse investment where one can earn zoocash and participate in daily giveaways on the social media channels. While there is always an element of fear interacting with any animal in real world, through the ActiveChimps project one can get up-close with animals and learn more about them. In addition, the metaverse experience will make the young and adults feel relaxed and boost their learning in less obvious areas like social and emotional development. For More Details: www.myzooverse.com https://discord.gg/x2VYSdZBFf Contact Details Agency Meta Alex R connect@agencymeta.io Company Website https://www.myzooverse.com/

July 23, 2022 09:32 AM Eastern Daylight Time

New Earnings Report from hoo.be Reveals Financial Reality of Content Creators

Full Scope PR

Link-in-bio platform hoo.be, which caters to the needs of content creators with high engagement through an exclusive invite-only model, has partnered with NeoReach, the influencer marketing software responsible for highly effective data campaigns throughout the creator economy space, to compile a 2022 Creator Earnings Report that highlights important insights into the varying aspects of a content creator’s income. Over 2,000 content creators on the hoo.be platform were surveyed for this report, with conclusive data touching on creators' various sources of revenue, the correlation of longevity as a creator and income, what social media applications generate the most revenue, how link-in-bio tools significantly increase traffic and engagement, and much more. With both companies dedicated to supporting the evolution of the creator economy, hoo.be and NeoReach have gathered vital revenue statistics in order to help content creators — both established and aspiring — identify avenues for growth in order to achieve optimal success. This report also allows the two companies to divulge concrete information regarding the creator economy to the general public, giving everyone front row access into a financial sector that most of the population actively participates in — whether they’re aware of it or not. Valuable insights from the Earnings Report include: Can Content Creation Be Your Day Job? 48.72% of content creators surveyed work as creators full-time 21% of those polled make over $50,000/year as a content creator 35% of creators have been building an audience for 4+ years A Surprising Wage Disparity Emerges: Male content creators report making 1.88X more money than their female counterparts Brand Deals Support Content Creation: Brand deals make up 68% of a content creators' annual revenue Link-in-Bio Tools Make Significant Difference in Growth: 74% of creators polled reported increased traffic/engagement once they started using a link-in-bio tool Audience Engagement & Intentional Content Are Keys to Success: Content creators value audience engagement on all social media platforms over follower count. Over 70% of content creators care more about creating quality content and connecting with their audience than building a follower count and making money. To see the full Creator Earnings Report and learn more, click here. "At hoo.be, it is our mission to not only understand what content creators need in order to succeed on a daily basis, but what the global audience needs in order to get the most value out of this incredible community,” explains hoo.be Founder and CEO, Jordan Greenfield. “With so many creators active on social media, it can be easy to overlook the dedicated work that goes into building and maintaining yourself as a creator and this report provides valuable insight into the various realities of creators and hopefully helps creators of all levels to sustain and grow their digital livelihood well into the future.” And with the future always in mind for hoo.be, the emerging data shared allows the Boston-based startup to anticipate and plan far beyond the existing needs of content creators. As this new level of commerce continues to drive the evolution of our daily lives, the question of expansion is not a matter of “What next?” but rather How far can we go? About hoo.be Hoo.be is redefining direct-to-audience engagement through the link in bios of today’s most popular online creators. From sharing content to building digital communities, hoo.be is the go-to hub for creators to connect their followers with their entire online world. Add hoo.be to all of your social channels & update from a central dashboard to make your online content more discoverable, easier to manage, & more likely to convert. hoo.be helps industry leading talent from Tom Brady to J Balvin, as well as big brands like Sports Illustrated Swimsuit & Spartan Race, to build deeper, direct, & more rewarding relationships with their followers. As an invite-only platform, hoo.be is currently reaching more than 1.5 billion people across social media and plans to further creator monetization through shareable, click-to-purchase, content paywalls for followers to discover & access from anywhere online. Apply to create your own page here - hoo.be/apply For Agencies & Talent Managers email: Dre@hoo.be About NeoReach NeoReach brings the Creator Economy mainstream by empowering creators. With NeoReach, creators turn their passion into a profession; seamlessly monetizing while staying focused on doing what they already love – creating content. NeoReach is the leader of the rapidly growing Creator Economy. The Creator Economy is changing the way people work, learn, and create. More than 50 million people around the world consider themselves creators. To date – NeoReach has helped creators earn over $50m from brands since its inception. Contact Details Full Scope PR Chad Schubert chad@fullscopepr.com Full Scope PR Pia Malihi pia@fullscopepr.com Company Website https://hoo.be

July 20, 2022 09:00 AM Eastern Daylight Time

NBA Superstar James Harden Launches J-HARDEN Wine Through Equity Partnership with Accolade Wines

Accolade Wines

NBA superstar James Harden announced that he has teamed up with Accolade Wines to release his first signature wine collection, J-HARDEN. The equity partnership is centered around a mission to make quality wine more accessible to all consumers. Available in a California Cabernet Sauvignon and a California Red Blend, customers can register for first release access to J-HARDEN at www.j-hardenwines.com. It is scheduled to be available to purchase online and through leading retailers across the United States beginning Sept. 1, 2022. Distributors include Vivino, Go Puff, Bevmo, and HEB. The recommended retail price is $16.99. “My entrance into the wine game is much bigger than just having my own label,” said Harden. “I have always seen the wine industry as a closed-door environment. Through my partnership with Accolade and the release of J-HARDEN, my goal is to make a high-quality product that can be enjoyed by the masses at a reasonable price. If you’re new to wine or an experienced enthusiast, I believe you’ll love this wine as much as I do.” Harden’s involvement in the J-HARDEN label goes far beyond an equity stake. Combining his love for fashion, art, style, and wine, Harden worked closely with the Accolade team to offer his input on the taste, look, and feel that match his personality. Harden added that his wine will be “smooth, full-bodied, and jammy.” “We share James’ passion for making the wine industry more accessible to the masses,” said Enrique Morgan, Accolade’s Managing Director of the Americas. “James brings so much positive energy and a high level of enthusiasm to this partnership that will be felt by anyone who picks up a bottle of J-HARDEN starting in September. We’re thrilled to be part of the same team.” Harden and his team will also have a role in the wine’s creative direction, design, and style. J-HARDEN’s label will include the likeness of Harden’s iconic beard with bright colors and a floral design inside a silhouette of Harden’s face. As a 10-time NBA All-Star and third-leading three-point scorer in NBA history, Harden plans to share his personal wine journey with fans on his social media accounts and introduce J-HARDEN to retailers and shoppers worldwide. The J-HARDEN label is a collaboration with Jam Shed, a popular global brand within the Accolade Wine portfolio. Jam Shed is the second fastest growing wine brand in the U.K., according to Neilsen Scantrack. About Accolade Wines Headquartered in Australia, Accolade Wines draws on a proud heritage, with Houghton established in 1836 and the first grapes crushed at Hardys winery in 1857, to become a world-leading provider of luxury, premium, mainstream, and commercial wines. With three of the top 10 wine brands in the UK and two of the top 10 in Australia, Accolade’s rich and diverse portfolio is made up of distinguished wine brands including Hardys, St Hallett, Petaluma, Houghton, Grant Burge and Banrock Station and modern wine brands such as House of Arras, Echo Falls, Madam Sass and Jam Shed shaking up the global landscape. Accolade is a fully integrated business, managing the entire supply chain from grape to glass. With more than 1400 employees in over 40 countries around the world, Accolade delivers approximately 276 million litres of wine to 130 countries every year. Contact Details Eric Nemeth nemeth@ericpr.com

July 19, 2022 01:03 PM Eastern Daylight Time

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