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Retention Cloud Leader CleverTap Acquires Leanplum

CleverTap

CleverTap, the world’s No.1 retention cloud, today announced it has signed definitive agreements to fully acquire San Francisco based Leanplum, a leading multi-channel customer engagement platform, for an undisclosed amount. This acquisition will make CleverTap a truly global company with development centers and customer-facing and success teams across North America, Europe, Latin America, India, South East Asia and the Middle East. Combining the product stack of the two organizations, this acquisition will enhance CleverTap’s capabilities and take its total customer base to over 1200 customers in more than 100 countries around the world. The deal is expected to close in Q2 of 2022. Together CleverTap and Leanplum will work with digital brands to help increase their users’ engagement, retention and lifetime value by making every user experience hyper-personalized, relevant and contextual at scale in real time. As more businesses become digital-first, brands need to serve their users with delightful moments where they are, when they want and on their preferred channel. CleverTap and Leanplum will now bring real-time hyper-personalization, A/B testing and increased scalability to its omnichannel engagement, analytics and segmentation product lines. As a result, growth and marketing teams globally will now be able to utilize the only end-to-end user engagement and retention cloud platform, enabling them to break down user communication silos and increase the overall lifetime value of each user. “We are seeing a seismic shift in the marketing technology landscape,” says Sunil Thomas, CleverTap Co-founder and Executive Chairman. “Users today demand to be treated as individuals, and this has forced brands to change how they engage with them. CleverTap and Leanplum have both purposely built for a mobile-centric omnichannel world.” The acquisition, he says, combines platforms and teams to deliver the best behavior analytics, segmentation, and engagement tools that will enable digital brands to build valuable, long-term relationships with their users. “Our combined strength will be a game-changing force for user engagement, retention and monetization, creating tremendous value for our customers. I am very excited to welcome Leanplum to the CleverTap family.” “When we started Leanplum, our vision was to meet customers' real-time needs at the cutting edge of technology,” says Momchil Kyurkchiev, Co-founder and Chief Product Officer, Leanplum. “We have succeeded in that, but as the market has matured, to fully meet the increasing demands put on brands today, we needed to bring in the best analytics, segmentation, and engagement tools, to help our customers build valuable, long-term relationships with their customers. This is why joining forces with CleverTap makes the most sense, and I am excited about the combined capabilities we will now bring to Leanplum customers worldwide.” “I am looking forward to the journey with Leanplum. This coming together with Leanplum marks a monumental moment across the marketing technology landscape,” says Sidharth Malik, CleverTap Chief Executive Officer. “This bridges the gap created by multiple martech tools and customer data platforms and will meet the growing needs of user-obsessed digital brands in a much more efficient way. Our ‘better together’ vision is about integrating our cumulative strengths around people, process and technology to cement our position as the global leader in the user engagement and retention space. Joining forces allows us to bring advanced product and technology capabilities as brands strive to do live segmentation, anticipate user intentions and actions, automate and deploy real-time campaigns for the highest possible conversions, all from one single dashboard.” About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified and deep data layer, AI/ML powered insights and automation. Customers around the world representing over 10,000 apps, including Vodafone Idea, SonyLIV, Daimler, Gojek, Carousell, and Premier League, trust CleverTap to achieve their retention and engagement goals, growing their long term revenue. Backed by leading venture capital firms including Sequoia India, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, and Dubai. For more information, visit clevertap.com or follow on LinkedIn, Twitter, Facebook and YouTube. Forward-Looking Statements Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

May 19, 2022 08:17 AM Eastern Daylight Time

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ForeverLawn’s Black and Green Grass Machine Returns with Sam Hunt Racing at Texas Motor Speedway

ForeverLawn

ForeverLawn, Inc. ® is continuing their sponsorship of Jeffrey Earnhardt and the “Black and Green Grass Machine” at the SRS Distribution 250 in the NASCAR Xfinity Series, Saturday, May 21, 2022. This race, the fifth in ForeverLawn’s multi-race deal with Earnhardt and Sam Hunt Racing (SHR), will be streamed live from Texas Motor Speedway in Fort Worth, TX, at 1:30 PM ET on FS1. “ForeverLawn is thrilled to have Jeffrey Earnhardt back in the SHR No. 26 this weekend in Texas,” says Derek Taylor, head of ForeverLawn-NASCAR relations. “Our past performances show we can compete at the highest level, and we are confident in the team and equipment Sam Hunt Racing brings to the track. We’re excited to join our Texas dealers in cheering on the Black and Green Grass Machine and anticipate an amazing race day.” Earnhardt will pilot the No. 26 ForeverLawn Toyota GR Supra with a revamped version of the 2022 Black and Green Grass Machine paint scheme. Continuing their ongoing sponsorship participation alongside ForeverLawn are the Accredited Petroleum Association, Precision Products, STR, and LifeGR. “I’m really excited to get back into the ForeverLawn Black and Green Grass Machine with Sam Hunt Racing,” says Jeffrey Earnhardt. “I think our performance at Talladega and SHR’s showing at Darlington makes Texas a great opportunity to go out there and compete for a win. The team is pumped and we’re all ready to get rolling!” Viewers can follow Earnhardt and the ForeverLawn car by watching on FS1 or on Instagram, Twitter, and Facebook using #blackandgreengrassmachine. About ForeverLawn ForeverLawn ® improves spaces and communities through innovative synthetic grass solutions. The premium choice for synthetic surfacing, each product is engineered to solve unique consumer needs and desires while maintaining superior standards and natural aesthetics. Want to be a part of something bigger? Learn how you can be a person of impact through business ownership opportunities with ForeverLawn. For more information, call 866.992.7876, or visit foreverlawn.com. Contact Details ForeverLawn, Inc. Julia Kontur +1 330-499-8873 julia@foreverlawn.com Company Website https://www.foreverlawn.com/

May 18, 2022 12:47 PM Eastern Daylight Time

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viBe Theater Experience Walks the Talk and Promotes from Within

viBe Theater Experience

Contact Details Cheryl Overton +1 917-373-3514 cheryl@cheryloverton.com Company Website https://www.vibetheater.org

May 18, 2022 09:00 AM Eastern Daylight Time

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Over 50,000 Meals Distributed to Homeless after Sir Paul McCartney Licenses Song to Homeless Charity, with support from Iconic Songwriter Mike Stoller

The Man/Kind Initiative Inc.

On any given night, over half a million homeless people in the United States go to bed hungry. Because of major support from Mike Stoller and wife Corky Hale, and the gift of music from Sir Paul McCartney, TheMan/Kind Initiative announced that they had distributed 50,000 meals to the homeless and needy in the Los Angeles area. When iconic songwriter Mike Stoller (Leiber and Stoller) along with his wife, activist and musician Corky Hale decided to support The Man/Kind Initiative’s #CovidKindness outreach to the homeless, they never expected that Sir Paul McCartney would be joining them in this mission. “ We reached out to Sir Paul’s office to ask permission to use his song ‘Junk’ from his first solo album”, explained Man/Kind Initiative’s founder and CEO Richard Stellar. “The song reminded me of a homeless guy who lived out of his car at the end of the street where I grew up, and it always played in my head when we were feeding the homeless. So, I wrote to Paul in care of his company, and he responded that he was ‘happy to give us the song’. I’m pretty sure that having Mike and Corky on board didn’t hurt.” Mike Stoller commented: “Richard Stellar of the Man/Kind Initiative is the kind of activist who collects and personally hands food to the homeless where they are—in the streets and under overpasses. Corky and I are in awe of his energy and his compassion, and we’re thrilled that Paul lent his support to the fantastic work of the organization Richard leads.” The video made from Sir Paul’s song and voiced by actor and activist Anne-Marie Johnson got this small non-profit on the radar of FoodCycle, LA. From this, The Man/Kind Initiative was able to affiliate with distribution partners like Bristol Farms, Whole Foods and Trader Joe’s. To learn more about The Man/Kind initiative and to support their work with the homeless, please visit mankindhomeless.com. See Paul McCartney / Man/Kind Initiative video at mankindhomeless.com Or on YouTube here. The Man/Kind Initiative is a California non-profit corporation whose mission is to provide food directly to the homeless where they live, in the streets. They also distribute EDAR (Everyone Deserves A Roof) mobile shelters. To learn more about The Man/Kind Initiative and to support their work with the homeless, please visit mankindhomeless.com About the principals (available for on air or phone-in/Zoom interviews - contact Richard Stellar - richard@mankindinitiative.org or 213-369-1097 to schedule) Richard Stellar, founder of The Man/Kind Initiative is known for his ‘vituperative blogs’ - Vanity Fair on social issues impacting the motion picture and television industry. Richard has won several first place Los Angeles Press Club National Journalism and Entertainment Journalism awards. He was instrumental in the successful fight for motion picture industry elderly and won Los Angeles Press Club’s Best Facebook Group for his online group AGE: Activists for Geriatric Equality. Richard has worked on campaigns that fight anti-Semitism, systemic racism and is the producer of TEARS: The Event Against Racism and Stereotyping. Anne-Marie Johnson, past Vice President of the Screen Actors Guild is a well-known actor and activist. Anne-Marie represented the Screen Actors Guild as a national board member and 4 term First Vice President from 1997 - 2013. She was the first African American to be elected to that position in the union’s history. Anne-Marie was honored to be presented the 2016 Screen Actors Guild Ralph Morgan Award, the highest honor an actor can receive for service to their union and the first African American to receive the honor. Contact Details The Man/Kind Initiative Richard Stellar +1 213-369-1097 richard@mankindinitiative.org Company Website https://mankindhomeless.com/

May 17, 2022 08:45 AM Pacific Daylight Time

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Telos Offers Fast-Tracked Grants To Support Terra Developers

Telos Foundation

The Telos community offers its sympathy and full support to Terra developers for the hardships endured during this tumultuous period. In light of this, Telos welcomes all Terra dApps to join the 12 million TLOS Ignite grant and ventures program. The team will fast-track applications from Terra dApps seeking refuge with investments, marketing support, and technical assistance. Terra developers are encouraged to communicate with Telos' team via Discord, Telegram, or apply for a grant directly through the following link: https://ignite.telos.net “We feel for the talented teams and projects that have fallen victim to the collapse of Terra. We know many of you are long-term builders of the Web 3 future, and for those that are looking for a blockchain that shares your long-term vision, you will find an amazing home at Telos.” AJ Dinger, Telos Head of Business Development If the abundance of congested, pausing, and, more recently, failing blockchain networks has taught us anything, it's that dApp developers must choose wisely when finding a home to deploy their dApps. The Telos Mainnet has been live with zero downtime since 2018, can finalize a billion transactions per day with zero carbon footprint, and is home to the world's most robust EVM. We look forward to working with LUNA developers to help foster uncharted growth with the support of our team and a purely grassroots community. About Telos Live since 2018, Telos Blockchain (ticker: TLOS) is a third-generation smart contract platform that offers compatibility with Solidity, Vyper, and Native C++ smart contracts. Telos provides full EVM/Solidity support with fixed low-cost gas fees and no front running and, more uniquely, offers a path to fee-less transactions via its robust native C++ smart contract support. Even while operating as a Net Zero Blockchain, Telos still sustainably supports hundreds of millions of transactions per day, produces blocks in 0.5 second intervals (on a first-in-first-out basis, eliminating front running on the network), and securely validates transactions via a credibly neutral and globally decentralized block producer network. As a result, the Telos blockchain has the throughput needed to facilitate and scale the thriving Metaverse / Web 3.0 landscape better than any other blockchain in existence. Its performance is unrivaled in the industry and was purpose-built to offer speed, scalability, cost-effectiveness, credible decentralization, and end-user fairness. Telos harnesses its power by utilizing tight C++ on the frontend and a custom WASM runtime environment on the backend. About The Foundation The Telos Foundation is a Decentralized Autonomous Organization established as a promotional and funding body to advance the Telos Blockchain Network and provide support to network applications. Contact Details The Team hello@telosfoundation.io Company Website https://www.telos.net/

May 17, 2022 10:06 AM Eastern Daylight Time

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tvScientific Partners with Adjust for CTV Integration

tvScientific

“We are thrilled to partner with tvScientific to deliver comprehensive CTV measurement for mobile app marketers in a reliable, transparent, and scalable way,” said Gijsbert Pols, director of connected TV and new channels at Adjust. “As viewers take on an increasingly more active role in their content consumption, it’s paramount for marketers to measure success across screens against their set KPIs for increased optimization of campaign performance.” Leading, connected TV performance advertising platform tvScientific, today announced its partnership with Adjust, the mobile marketing analytics platform pioneering in CTV measurement. The launch of the strategic partnership will now enable mobile app marketers to accelerate growth through the integration of CTV into omnichannel strategies. tvScientific’s self-managed platform simplifies and automates TV buying and optimization by gathering large amounts of granular first- and third-party data onto one platform. This allows marketers to target and assess their highest quality users from impression to post-install events. Leveraging tvScientific’s proprietary, deterministic ID technology, in tandem with Adjust’s attribution data, mobile marketers can now attribute cross-device, with full, holistic visibility into CTV impressions and its ability to drive installs. Marketers can then analyze performance of their campaigns inside Adjust, providing a complete picture of their UA marketing strategy across all channels. “We believe CTV represents the largest growth opportunity for app marketers. This partnership is designed to unlock that potential by providing unprecedented control, flexibility of media buying strategies and transparency at every point in the customer journey,” said Jason Fairchild, CEO at tvScientific. “Through tvScientific’s end-to-end solution, app marketers will be able to optimize omnichannel strategies and accelerate campaign performance.” Mobile marketers’ precision targeting capabilities are further enhanced through their ability to target across 15K unique audience segments, including age, gender, interests, and behavioral habits, or via pre-built audiences. Leveraging granular data, tvScientific enables mobile marketers to optimize their performance through campaign controls, data transparency down to log level, and automated optimization. Marketers will be able to increase campaign optimization and validation of ROI through Adjust’s ability to unify all marketing channels onto one platform. Additionally, marketers will be able to have adjusted insight into walled gardens through tvScientific’s always-on incrementality testing. tvScientific is the most sophisticated performance advertising platform built for connected TV. The tvScientific platform makes TV advertising accessible and measurable for brands and apps of all sizes. tvScientific offers a self-managed solution custom built for performance marketers, that simplifies and automates TV buying and optimization, leveraging massive data to prove the actual value of TV advertising. The platform reaches 95% of AVOD inventory using proprietary, deterministic ID technology to measure ad exposure to outcome in an approachable, radically transparent and scalable way. An Idealab company, tvScientific was co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. Today, the company continues to make strategic alignments with key players — the most recent being NBCUniversal — to advance CTV performance advertising forward. The company is headquartered in Pasadena, California. For more information, visit https://www.tvscientific.com. Adjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers thousands of apps with built-in intelligence and automation, backed by responsive global customer support.In 2021, Adjust was acquired by AppLovin, a leading marketing software company providing developers with a powerful, integrated set of solutions to grow their mobile apps. Learn more about Adjust at www.adjust.com. Contact Details Kite Hill PR Ernestine Belgrave +1 917-689-8488 ernestine@kitehillpr.com

May 17, 2022 09:00 AM Eastern Daylight Time

viBe Theater Experience Names New Co-Executive Directors Beryl Briane Ford and Michelan Le’Monier

viBe Theater Experience

viBe Theater Experience’s Board of Directors is pleased to announce the appointment of Beryl Briane Ford and Michelan Le’Monier as the organization’s new Executive Co-Directors. The organization has been under their interim leadership in this capacity since November 2021, and viBe’s Board unanimously approved their permanent appointments in March 2022. Ford and Le’Monier are well suited to lead viBe in its next chapter, having lived, institutional experience and demonstrated success in growing the organization’s operations, budget and programming. They are poised to shape, manage and inspire viBe's advancement as collaborators and in partnership with its talented staff and deeply committed Board of Directors and Junior Board. “I’m very ecstatic to be co-leading this organization with Beryl Briane! Ever since my participation in the viBeApprentices program in 2017, I knew that I wanted to contribute something to this community of artists and being in this position really brings my experiences as a participant and as a staff member full circle. As Co-Executive Director, my vision is for abundance to be a lifestyle, not a privilege for Black girls, young women, and femmes through art and wellness. viBe has grown immensely over the past few years and it’s my goal to continue to guide that growth with the support of our Board and Staff."- Michelan Le’Monier “I firmly believe that investing in the leadership of Black girls, young women, and gender expansive youth is one of many critical pathways to liberation. I am eager to build and sustain these pathways in my new role as Co-Executive Director. I came to viBe in October 2020 from The Museum of Modern Art with a desire to support viBe’s larger mission of creating safer spaces for youth to make art that’s deeply rooted in their lived experiences. It’s an honor to be amplifying their work alongside Michelan, viBe’s Staff & Board. I am thrilled to be co-leading an organization that’s responsible for nurturing the artistic & professional praxis of emerging artists, administrators, and educators. I look forward to continuing this legacy.”- Beryl Briane This shared leadership model is a living manifestation of viBe’s ethos of investing in and activating leadership opportunities for young people. So much of viBe’s work uniquely positions the organization in the larger nonprofit sector, cultivating pathways for program participants to become arts practitioners in the field, and leaders in their own right. In fact, the co-executive leadership model is not new to viBe – the organization was co-founded and led by Dana Edell and Chandra Thomas when they were both under the age of 25. Ford and Le’Monier look forward to continuing the organization’s nearly 20 year commitment to centering the voices of young Black women. Both Ford and LeMonier have tenured histories as leaders within viBe Theater Experience, having been trained and mentored by former Executive Director, Toya Lillard, as Development Associate and Operations Director respectively. “As Board Chair, I couldn’t be more proud of viBe’s growth and impact — and our new co-leaders are proof positive that our way WORKS! Inclusive and dynamic programming, an unwavering purpose, implicit trust in Black women, centering lived experiences and cultivating leaders from within is what we practice and preach.” Cheryl Overton Ford and LeMonier are committed to continuing viBe’s impact within the theater community both locally in NYC and nationally, bringing greater visibility and supporting more young people who seek to share their artistic genius with the world around them. They’re committed to deepening the organization’s advocacy work in its core areas of focus: racial equity, gender & healing justice, youth and women’s empowerment, and financial equity. Together, they will strive to ensure that viBe’s at the forefront of these issues through key partnerships with individuals, community and impact-oriented organizations, and mission-aligned corporations. With a clear vision for the present and a larger vision for viBe’s future, their appointment will preserve viBe’s historical impact while also leading the organization into a new era of growth. Their appointment demonstrates a deep commitment to centering Black women’s leadership in the arts. As an organization, viBe is dedicated to building pathways for the professional and artistic advancement of Black women. This appointment not only exemplifies this investment, it‘s also a clarion call to the larger community to consider and build up the systems and structures that will ensure the success and advancement of Black women in the arts. viBe Theater Experience produces original theater, music and media written and performed by NYC teens, young women and nonbinary youth of color about their lived experiences. For more information, visit www.vibetheater.org For downloadable high-resolution images, visit vibetheater.org/press-room Contact Details viBe Theater Experience Cheryl Overton, Board Chair +1 917-373-3514 cheryl@cheryloverton.com viBe Theater Experience viBe Marketing & Communications Team us@vibetheater.org Company Website https://www.vibetheater.org

May 17, 2022 08:00 AM Eastern Daylight Time

Introducing Biebs Brew! The much-anticipated next collab between Justin Bieber and Tim Hortons is a co-created French Vanilla-flavored Cold Brew coffee

Tim Hortons

The wait is almost over – starting June 6, Tim Hortons guests across Canada and the United States can try Justin Bieber’s next Tims-inspired creation! The first part of the Tims x Justin Bieber collab was focused on Justin putting his own spin on his favorite treats at Tim Hortons: bite-sized Timbits donuts. This time, Justin and Tims developed a new twist on what the iconic brand is best known for: brewing the perfect cup of coffee. In product brainstorms with the Tims team for the second collab, Justin shared that he prefers his coffee on ice, which led to working on a new flavor of Tim Hortons Cold Brew, which is made with 100 percent premium Arabica beans and is steeped for 16 hours to enhance the bold and smooth flavor. Also inspired by a slight sweet tooth and his love for hints of delicious vanilla flavoring in his coffee, Justin and our beverage innovation team developed a creamy French Vanilla flavor to go with our Cold Brew. Biebs Brew is the perfect blend of those two beloved Tims flavors. "We couldn't stop at Timbiebs, we needed a Biebs Brew too. And we are bringing both to Tims next month,” said Justin. "Doing a Tim Hortons collab had always been a dream of mine. I grew up on Tim Hortons and it's always been something close to my heart." All three Timbiebs flavors – Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle flavors – will return to Tims restaurants in Canada and the United States along with Biebs Brew on June 6. Guests in the US can get a $5 Biebs Bundle*: a large Biebs Brew and a 10-pack of Timbiebs for $5 when ordered through the Tims app. In the US, Tims restaurants will also be bringing back limited quantities of Timbiebs merchandise for guests, including the beanie, fanny pack, and tote bag that were developed in collaboration with Justin. When guests buy any Tims x Justin Bieber merch they get 50% off a second item**. “Timbiebs was a huge success – truly beyond all of our expectations – and what made it so great was the authenticity of the partnership,” said Hope Bagozzi, Chief Marketing Officer for Tim Hortons. “Even before the Timbiebs collaboration, Justin had often shared with fans how he’d grown up with Tim Hortons and was obsessed with the brand. His commitment to working with us to develop a natural and authentic twist on the Tims experience is what made Timbiebs a hit and we know guests are going to love Biebs Brew and his take on Tims Cold Brew.” * No substitutions. Valid on bundle only, if items are added à la carte, promotional price will not apply. Ends 7/5/22. Add'l terms apply: timhortons.com/offer-terms. ** Buy 1 item at reg. price, get 1 for 50% off, while supplies last. No substitutions. Tax extra. Cannot be combined w/ any other offer, including food & beverage offers. Not valid on digital orders. “Justin Bieber” and “Biebs” are trademarks of Bieber Time Holdings, LLC. TM & © Tim Hortons, 2022. About Tim Hortons Tim Hortons® is one of North America's largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of guest tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos, espresso, teas and our famous Iced Capp® beverages), fresh baked goods, hot breakfast sandwiches, breakfast snacking items, and other food products. Tim Hortons has more than 4,800 system wide restaurants located in Canada, the United States and around the world. More information about the company is available at www.timhortons.com. Contact Details Alison Brod Marketing & Communications Adrianna Lauricella tims@abmc-us.com Company Website https://www.timhortons.com/

May 17, 2022 04:02 AM Eastern Daylight Time

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News Release

Huobi NFT Partners with Metahallo to Put “McGrady moment” NFT on Auction this May

Huobi NFT

Huobi NFT, the official non-fungible token (NFT) marketplace of Huobi Global,, today announced that it has partnered with Metahallo, a web3.0-based platform, to roll out a “McGrady moment” NFT auction centered around the career highlighting performance of NBA star Tracy McGrady during a groundbreaking match in December 2004. This rare NFT work, an exclusive video NFT immortalizing 33 seconds of McGrady's dazzling performance for the Houston Rockets against the San Antonio Spurs, will be showcased at the Huobi NFT zone at a British auction with a starting price of US$3,500 on 25 May 2022. The “McGrady moment” NFT features renowned basketball player Tracy McGrady who scored 13 points in 33 seconds during the final moments of a nail-biting game on 9 December 2004 between the Houston Rockets and the San Antonio Spurs and helped the Rockets magically beat the Spurs 81-80. This brilliant performance continues to inspire basketball players and fans to this day. Metahallo allows participants to experience the joy digital spaces by having their identifies and digital assets function across different games, websites and virtual worlds. Featuring plug-and-play functions like NFT issuance, live broadcast,3D environment, interactive video, customized avatar, social networking, and more, Metahallo enables users to participate in an interconnected digital space with their decentralized Identities (DID). The partnership with Huobi NFT to release the “McGrady moment” NFT signals a new chapter forward for both the NFT industry and the metaverse. Starting on 25 May 2022, the auction will last 35 hours. All participants in the auction will receive a Huobi NFT Issued on the Ethereum Chain, the final winner will be able to trade this “McGrady moment” NFT in the secondary market. “Tracy McGrady’s epic comeback against the Spurs in December 2004 lives on in the hearts and minds of fans and players alike to this day,” said Huobi NFT team. “Reworking this moment into an NFT ensures his contribution will live on forever. We hope this auction will enrich both the NBA fan community and the burgeoning NFT industry.” For more information about this auction, please visit here. In addition, users can also receive updates through Tracy McGrady’s Facebook. About Huobi NFT Huobi NFT is the official NFT platform of Huobi Global. The platform will not only provide users of Huobi Global with the world's best NFT assets, but also provide more application scenarios for various NFT assets to manifest their respective value. Users of Huobi NFT can realize NFTs' utility and commercial value through accessing products in the Huobi ecosystem. In the future, the platform will also leverage its ecosystem development to create an entrance to the metaverse, with a foundation based on NFT assets. Contact Details Ker Zheng media@global-hgroup.com

May 13, 2022 08:00 AM Eastern Daylight Time

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