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tvScientific Partners with Adjust for CTV Integration

tvScientific

“We are thrilled to partner with tvScientific to deliver comprehensive CTV measurement for mobile app marketers in a reliable, transparent, and scalable way,” said Gijsbert Pols, director of connected TV and new channels at Adjust. “As viewers take on an increasingly more active role in their content consumption, it’s paramount for marketers to measure success across screens against their set KPIs for increased optimization of campaign performance.” Leading, connected TV performance advertising platform tvScientific, today announced its partnership with Adjust, the mobile marketing analytics platform pioneering in CTV measurement. The launch of the strategic partnership will now enable mobile app marketers to accelerate growth through the integration of CTV into omnichannel strategies. tvScientific’s self-managed platform simplifies and automates TV buying and optimization by gathering large amounts of granular first- and third-party data onto one platform. This allows marketers to target and assess their highest quality users from impression to post-install events. Leveraging tvScientific’s proprietary, deterministic ID technology, in tandem with Adjust’s attribution data, mobile marketers can now attribute cross-device, with full, holistic visibility into CTV impressions and its ability to drive installs. Marketers can then analyze performance of their campaigns inside Adjust, providing a complete picture of their UA marketing strategy across all channels. “We believe CTV represents the largest growth opportunity for app marketers. This partnership is designed to unlock that potential by providing unprecedented control, flexibility of media buying strategies and transparency at every point in the customer journey,” said Jason Fairchild, CEO at tvScientific. “Through tvScientific’s end-to-end solution, app marketers will be able to optimize omnichannel strategies and accelerate campaign performance.” Mobile marketers’ precision targeting capabilities are further enhanced through their ability to target across 15K unique audience segments, including age, gender, interests, and behavioral habits, or via pre-built audiences. Leveraging granular data, tvScientific enables mobile marketers to optimize their performance through campaign controls, data transparency down to log level, and automated optimization. Marketers will be able to increase campaign optimization and validation of ROI through Adjust’s ability to unify all marketing channels onto one platform. Additionally, marketers will be able to have adjusted insight into walled gardens through tvScientific’s always-on incrementality testing. tvScientific is the most sophisticated performance advertising platform built for connected TV. The tvScientific platform makes TV advertising accessible and measurable for brands and apps of all sizes. tvScientific offers a self-managed solution custom built for performance marketers, that simplifies and automates TV buying and optimization, leveraging massive data to prove the actual value of TV advertising. The platform reaches 95% of AVOD inventory using proprietary, deterministic ID technology to measure ad exposure to outcome in an approachable, radically transparent and scalable way. An Idealab company, tvScientific was co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. Today, the company continues to make strategic alignments with key players — the most recent being NBCUniversal — to advance CTV performance advertising forward. The company is headquartered in Pasadena, California. For more information, visit https://www.tvscientific.com. Adjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers thousands of apps with built-in intelligence and automation, backed by responsive global customer support.In 2021, Adjust was acquired by AppLovin, a leading marketing software company providing developers with a powerful, integrated set of solutions to grow their mobile apps. Learn more about Adjust at www.adjust.com. Contact Details Kite Hill PR Ernestine Belgrave +1 917-689-8488 ernestine@kitehillpr.com

May 17, 2022 09:00 AM Eastern Daylight Time

viBe Theater Experience Names New Co-Executive Directors Beryl Briane Ford and Michelan Le’Monier

viBe Theater Experience

viBe Theater Experience’s Board of Directors is pleased to announce the appointment of Beryl Briane Ford and Michelan Le’Monier as the organization’s new Executive Co-Directors. The organization has been under their interim leadership in this capacity since November 2021, and viBe’s Board unanimously approved their permanent appointments in March 2022. Ford and Le’Monier are well suited to lead viBe in its next chapter, having lived, institutional experience and demonstrated success in growing the organization’s operations, budget and programming. They are poised to shape, manage and inspire viBe's advancement as collaborators and in partnership with its talented staff and deeply committed Board of Directors and Junior Board. “I’m very ecstatic to be co-leading this organization with Beryl Briane! Ever since my participation in the viBeApprentices program in 2017, I knew that I wanted to contribute something to this community of artists and being in this position really brings my experiences as a participant and as a staff member full circle. As Co-Executive Director, my vision is for abundance to be a lifestyle, not a privilege for Black girls, young women, and femmes through art and wellness. viBe has grown immensely over the past few years and it’s my goal to continue to guide that growth with the support of our Board and Staff."- Michelan Le’Monier “I firmly believe that investing in the leadership of Black girls, young women, and gender expansive youth is one of many critical pathways to liberation. I am eager to build and sustain these pathways in my new role as Co-Executive Director. I came to viBe in October 2020 from The Museum of Modern Art with a desire to support viBe’s larger mission of creating safer spaces for youth to make art that’s deeply rooted in their lived experiences. It’s an honor to be amplifying their work alongside Michelan, viBe’s Staff & Board. I am thrilled to be co-leading an organization that’s responsible for nurturing the artistic & professional praxis of emerging artists, administrators, and educators. I look forward to continuing this legacy.”- Beryl Briane This shared leadership model is a living manifestation of viBe’s ethos of investing in and activating leadership opportunities for young people. So much of viBe’s work uniquely positions the organization in the larger nonprofit sector, cultivating pathways for program participants to become arts practitioners in the field, and leaders in their own right. In fact, the co-executive leadership model is not new to viBe – the organization was co-founded and led by Dana Edell and Chandra Thomas when they were both under the age of 25. Ford and Le’Monier look forward to continuing the organization’s nearly 20 year commitment to centering the voices of young Black women. Both Ford and LeMonier have tenured histories as leaders within viBe Theater Experience, having been trained and mentored by former Executive Director, Toya Lillard, as Development Associate and Operations Director respectively. “As Board Chair, I couldn’t be more proud of viBe’s growth and impact — and our new co-leaders are proof positive that our way WORKS! Inclusive and dynamic programming, an unwavering purpose, implicit trust in Black women, centering lived experiences and cultivating leaders from within is what we practice and preach.” Cheryl Overton Ford and LeMonier are committed to continuing viBe’s impact within the theater community both locally in NYC and nationally, bringing greater visibility and supporting more young people who seek to share their artistic genius with the world around them. They’re committed to deepening the organization’s advocacy work in its core areas of focus: racial equity, gender & healing justice, youth and women’s empowerment, and financial equity. Together, they will strive to ensure that viBe’s at the forefront of these issues through key partnerships with individuals, community and impact-oriented organizations, and mission-aligned corporations. With a clear vision for the present and a larger vision for viBe’s future, their appointment will preserve viBe’s historical impact while also leading the organization into a new era of growth. Their appointment demonstrates a deep commitment to centering Black women’s leadership in the arts. As an organization, viBe is dedicated to building pathways for the professional and artistic advancement of Black women. This appointment not only exemplifies this investment, it‘s also a clarion call to the larger community to consider and build up the systems and structures that will ensure the success and advancement of Black women in the arts. viBe Theater Experience produces original theater, music and media written and performed by NYC teens, young women and nonbinary youth of color about their lived experiences. For more information, visit www.vibetheater.org For downloadable high-resolution images, visit vibetheater.org/press-room Contact Details viBe Theater Experience Cheryl Overton, Board Chair +1 917-373-3514 cheryl@cheryloverton.com viBe Theater Experience viBe Marketing & Communications Team us@vibetheater.org Company Website https://www.vibetheater.org

May 17, 2022 08:00 AM Eastern Daylight Time

Introducing Biebs Brew! The much-anticipated next collab between Justin Bieber and Tim Hortons is a co-created French Vanilla-flavored Cold Brew coffee

Tim Hortons

The wait is almost over – starting June 6, Tim Hortons guests across Canada and the United States can try Justin Bieber’s next Tims-inspired creation! The first part of the Tims x Justin Bieber collab was focused on Justin putting his own spin on his favorite treats at Tim Hortons: bite-sized Timbits donuts. This time, Justin and Tims developed a new twist on what the iconic brand is best known for: brewing the perfect cup of coffee. In product brainstorms with the Tims team for the second collab, Justin shared that he prefers his coffee on ice, which led to working on a new flavor of Tim Hortons Cold Brew, which is made with 100 percent premium Arabica beans and is steeped for 16 hours to enhance the bold and smooth flavor. Also inspired by a slight sweet tooth and his love for hints of delicious vanilla flavoring in his coffee, Justin and our beverage innovation team developed a creamy French Vanilla flavor to go with our Cold Brew. Biebs Brew is the perfect blend of those two beloved Tims flavors. "We couldn't stop at Timbiebs, we needed a Biebs Brew too. And we are bringing both to Tims next month,” said Justin. "Doing a Tim Hortons collab had always been a dream of mine. I grew up on Tim Hortons and it's always been something close to my heart." All three Timbiebs flavors – Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle flavors – will return to Tims restaurants in Canada and the United States along with Biebs Brew on June 6. Guests in the US can get a $5 Biebs Bundle*: a large Biebs Brew and a 10-pack of Timbiebs for $5 when ordered through the Tims app. In the US, Tims restaurants will also be bringing back limited quantities of Timbiebs merchandise for guests, including the beanie, fanny pack, and tote bag that were developed in collaboration with Justin. When guests buy any Tims x Justin Bieber merch they get 50% off a second item**. “Timbiebs was a huge success – truly beyond all of our expectations – and what made it so great was the authenticity of the partnership,” said Hope Bagozzi, Chief Marketing Officer for Tim Hortons. “Even before the Timbiebs collaboration, Justin had often shared with fans how he’d grown up with Tim Hortons and was obsessed with the brand. His commitment to working with us to develop a natural and authentic twist on the Tims experience is what made Timbiebs a hit and we know guests are going to love Biebs Brew and his take on Tims Cold Brew.” * No substitutions. Valid on bundle only, if items are added à la carte, promotional price will not apply. Ends 7/5/22. Add'l terms apply: timhortons.com/offer-terms. ** Buy 1 item at reg. price, get 1 for 50% off, while supplies last. No substitutions. Tax extra. Cannot be combined w/ any other offer, including food & beverage offers. Not valid on digital orders. “Justin Bieber” and “Biebs” are trademarks of Bieber Time Holdings, LLC. TM & © Tim Hortons, 2022. About Tim Hortons Tim Hortons® is one of North America's largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of guest tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos, espresso, teas and our famous Iced Capp® beverages), fresh baked goods, hot breakfast sandwiches, breakfast snacking items, and other food products. Tim Hortons has more than 4,800 system wide restaurants located in Canada, the United States and around the world. More information about the company is available at www.timhortons.com. Contact Details Alison Brod Marketing & Communications Adrianna Lauricella tims@abmc-us.com Company Website https://www.timhortons.com/

May 17, 2022 04:02 AM Eastern Daylight Time

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News Release

Huobi NFT Partners with Metahallo to Put “McGrady moment” NFT on Auction this May

Huobi NFT

Huobi NFT, the official non-fungible token (NFT) marketplace of Huobi Global,, today announced that it has partnered with Metahallo, a web3.0-based platform, to roll out a “McGrady moment” NFT auction centered around the career highlighting performance of NBA star Tracy McGrady during a groundbreaking match in December 2004. This rare NFT work, an exclusive video NFT immortalizing 33 seconds of McGrady's dazzling performance for the Houston Rockets against the San Antonio Spurs, will be showcased at the Huobi NFT zone at a British auction with a starting price of US$3,500 on 25 May 2022. The “McGrady moment” NFT features renowned basketball player Tracy McGrady who scored 13 points in 33 seconds during the final moments of a nail-biting game on 9 December 2004 between the Houston Rockets and the San Antonio Spurs and helped the Rockets magically beat the Spurs 81-80. This brilliant performance continues to inspire basketball players and fans to this day. Metahallo allows participants to experience the joy digital spaces by having their identifies and digital assets function across different games, websites and virtual worlds. Featuring plug-and-play functions like NFT issuance, live broadcast,3D environment, interactive video, customized avatar, social networking, and more, Metahallo enables users to participate in an interconnected digital space with their decentralized Identities (DID). The partnership with Huobi NFT to release the “McGrady moment” NFT signals a new chapter forward for both the NFT industry and the metaverse. Starting on 25 May 2022, the auction will last 35 hours. All participants in the auction will receive a Huobi NFT Issued on the Ethereum Chain, the final winner will be able to trade this “McGrady moment” NFT in the secondary market. “Tracy McGrady’s epic comeback against the Spurs in December 2004 lives on in the hearts and minds of fans and players alike to this day,” said Huobi NFT team. “Reworking this moment into an NFT ensures his contribution will live on forever. We hope this auction will enrich both the NBA fan community and the burgeoning NFT industry.” For more information about this auction, please visit here. In addition, users can also receive updates through Tracy McGrady’s Facebook. About Huobi NFT Huobi NFT is the official NFT platform of Huobi Global. The platform will not only provide users of Huobi Global with the world's best NFT assets, but also provide more application scenarios for various NFT assets to manifest their respective value. Users of Huobi NFT can realize NFTs' utility and commercial value through accessing products in the Huobi ecosystem. In the future, the platform will also leverage its ecosystem development to create an entrance to the metaverse, with a foundation based on NFT assets. Contact Details Ker Zheng media@global-hgroup.com

May 13, 2022 08:00 AM Eastern Daylight Time

THE MORRIS HOUSE HOTEL INDUCTED INTO HISTORIC HOTELS OF AMERICA®

The Morris House Hotel

The Morris House Hotel in the City of Philadelphia is pleased to announce it has been inducted into Historic Hotels of America ®, the official program of the National Trust for Historic Preservation. The Morris House Hotel, along with other iconic and legendary historic hotels and resorts from across the United States of America, Puerto Rico, and Washington D.C., has been recognized by Historic Hotels of America for preserving and maintaining its historic integrity, architecture, and ambiance. “We are delighted to induct The Morris House Hotel, a Federal-style historic house and garden built in 1787, to Historic Hotels of America.” said Lawrence Horwitz, Executive Vice President of Historic Hotels of America and Historic Hotels Worldwide. “We welcome The Morris House Hotel, its owners Michael and Tracey DiPaolo, Eugene and Deborah Lefevre, and their leadership team into Historic Hotels of America.” To be selected for membership in Historic Hotels of America, a hotel must be at least 50 years old; has been designated by the U.S. Secretary of the Interior as a National Historic Landmark or listed in or eligible for listing in the National Register of Historic Places; and recognized as having historic significance. Julio Ugarte, the General Manager said, “I am very proud of our team and staff to have brought the hotel up to such an extraordinary level of service and comfort, and that we are now included in this prestigious list with other phenomenal iconic hotels.” Designated by the U.S. Secretary of the Interior as a National Historic Landmark, the Morris House Hotelis rich in history and architectural integrity. It was built by the Reynolds Family in 1787 during the Constitutional Convention in Philadelphia. The signers included two very important members of the Morris family who became the next owners of the house. Many generations of the Morris family have lived in the house for over 150 years. The current owners acquired the property in 2000 and immediately began turning the home and the two ancillary buildings into a first-class hotel. They endeavored to preserve the building’s historic details, while also bringing its facilities up to 21st century standards. About Historic Hotels of America ® Historic Hotels of America is the official program of the National Trust for Historic Preservation for recognizing, celebrating, and promoting the finest historic hotels in the United States of America. To be nominated and selected for membership in this prestigious program, a hotel must be at least 50 years old; designated by the U.S. Secretary of the Interior as a National Historic Landmark or listed in or eligible for listing in the National Register of Historic Places; and recognized as having historical significance. Of the more than 300 historic hotels inducted into Historic Hotels of America from 44 states, the District of Columbia, and Puerto Rico, all historic hotels faithfully preserve their sense of authenticity, sense of place, and architectural integrity. To view the Morris House Hotel’s weblink on The Historic Hotels website, see incredible photos, and review its rich history, click on the link below: https://www.historichotels.org/us/hotels-resorts/morris-house-hotel/ For more information, please visit HistoricHotels.org/US. Contact Details Historic Hotels of America | Historic Hotels Worldwide Julio Ugarte, GM +1 215-922-2446 julio@morrishousehotel.com Michael and Tracey DiPaolo, Owner +1 215-922-2446 info@morrishousehotel.com Eugene and Deborah Lefevre, Owner +1 215-922-2446 deborah@morrishousehotel.com Katherine Orr - Manager, Marketing Communications +1 202-772-8337 korr@historichotels.org Company Website https://www.historichotels.org/us/hotels-resorts/morris-house-hotel/

May 12, 2022 11:00 AM Eastern Daylight Time

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City Produce Joins FreshEdge

FreshEdge

INDIANAPOLIS – FreshEdge, a family of produce and specialty food companies backed by Rotunda Capital Partners, acquired City Produce, a fresh food distributor headquartered in Fort Walton Beach, Florida. For many years, City Produce has been serving North Central Florida, the Florida Panhandle, and central to southern Alabama distributing fresh fruits and vegetables, including an array of fresh-cut offerings, dairy, meats, seafoods, specialty foods, and more. City Produce operates out of two facilities, one in Fort Walton Beach, and a second in Foley, Alabama. The addition expands FreshEdge’s footprint into the southern United States and provides space and logistical support to better serve its customer base as it spreads farther south. City Produce joins Piazza Produce & Specialty Foods, Indianapolis Fruit, Get Fresh Produce, McCartney Produce, Monteverde’s, Valley Produce, Vine Line, Garden Cut, CIBUS Fresh and Papania’s. FreshEdge now operates with more than 2,000 employees, approximately 808,500 square feet of warehouse space, and a fleet of more than 720 trucks. “We welcome Tommy Sundy and his amazing team to the FreshEdge family of companies,” said Steve Grinstead, CEO of FreshEdge. “We are excited for this great company to join FreshEdge as we expand farther into the Southeast.” Terms of the deal, which closed on May 10, 2022, were not disclosed. The transaction strengthens the combined business’s presence in Florida and southern Alabama. “City Produce will be a great addition to our expanding group of ‘best in class’ fresh food distribution companies,” said Greg Corsaro, president and COO of FreshEdge. “We look forward to Tommy’s continued leadership at City Produce.” “Our City Produce team is excited to join the FreshEdge family - knowing we’ll be ‘better together’,” said Tommy Sundy, president. “This is the next step in increasing our footprint, serving customers with expanded offerings and growing for our future.” FreshEdge is backed by Rotunda Capital Partners, a lower middle market private equity firm focused on investments in founder and family held companies. Rotunda seeks to provide opportunities for management teams to reach strategic, financial, and operational objectives. Rotunda entered the food business in 2017 with the acquisition of Indianapolis Fruit and Piazza Produce. FreshEdge was created in 2019 when Get Fresh Produce joined the platform. City Produce represents FreshEdge’s seventh acquisition since Rotunda’s initial investment. Together, Rotunda and FreshEdge intend to continue expanding FreshEdge by welcoming more companies into the group—all focused on high quality produce and specialty food products, along with exceptional service—to create a unique group of complementary entities. About FreshEdge FreshEdge was formed in 2019 through the combination of Get Fresh Produce (founded 1982) and the IF&P Foods family of companies, primarily composed of Indianapolis Fruit (founded 1947) and Piazza Produce (founded 1970). McCartney Produce (Paris, TN) joined the FreshEdge family in November 2020 followed by Valley Produce (Knoxville, TN) in June 2021, Vine Line (Grand Rapids, MI) in October 2021, and Monteverde's (Pittsburgh, PA) in November 2021. Collectively, these leading fresh food distribution companies have nearly 500 years of combined experience serving the grocery and food service industries. FreshEdge includes two Garden Cut branded fresh-cut processing facilities, a tomato re-packer, a USDA fresh kitchen (CIBUS Fresh), and two transportation companies. FreshEdge's fleet resource includes more than 720 trucks servicing the Midwest and beyond from 12 facilities totaling approximately 808,500 square feet of warehouse space. Today, FreshEdge is one of the largest independent fresh food distributors in the United States and a category leader in providing both the foodservice and retail industries with fruit, vegetables, proteins, fresh grab-n-go offerings, dairy, floral, and specialty products. For more information, visit www.freshedgefoods.com. About Rotunda Capital Partners Rotunda Capital Partners is an operationally oriented private equity firm focused on transforming family-founder owned companies into dynamic, data-driven platforms able to achieve and manage significant growth. Since its founding in 2009, Rotunda has partnered with management teams to build great businesses within three primary sectors: value-added distribution, asset-light logistics and industrial & business services. Rotunda strives to achieve replicable results by implementing its Rotunda Performance System to create strategic alignment, develop lean processes and create robust, data-driven infrastructures. For more information, visit www.rotundacapital.com. Contact Details FreshEdge Greg Corsaro +1 317-981-3440 gcorsaro@freshedgefoods.com Rotunda Capital Partners Jill Lafferty +1 847-280-1295 jill@rotundacapital.com Company Website https://www.freshedgefoods.com/

May 11, 2022 07:43 AM Eastern Daylight Time

In the new article, AmericanGambler.com reveals: 10 Athletes Who Lost Fans in the Most Shocking Ways

American Gambler

Professional athletes are idolized for their prowess on the court, field, and track, but they don’t always live up to those high standards when it’s not game time. In a new article, AmericanGambler.com takes a closer look at 10 athletes who have gone through shocking controversies that not only tarnished their reputations and lost them fans, but much more than that. Because of the scandals that they were involved in, many of the athletes took major financial hits, including the most famous cyclist Lance Armstrong, who is estimated to have lost around $75 million due to his longtime doping misconduct, and basketball player Latrell Sprewell, who lost more than $6 million after punching his coach while playing for the Golden State Warriors. Others spent time in jail, such as football player Michael Vick — who went from being the onetime highest-paid player in the NFL to an inmate washing dishes for 12 cents an hour after financing a dog-fighting ring — and track athlete Oscar Pistorius, convicted of murder after shooting his girlfriend on Valentine’s Day 2013. Two women made the list as well, including soccer goalie Hope Solo, who’s been involved in a variety of controversies over the years — from domestic violence to poor sportsmanship — and figure skater Tonya Harding, infamous for her role in attempting to take out rival Nancy Kerrigan before the 1994 Winter Olympics. What all the athletes on the list share is undeniable sporting talent — and the fact that they all disappointed fans through their shocking scandals. For the full list of 10 athletes and their stories, visit: https://www.americangambler.com/10-athletes-who-lost-fans-in-the-most-shocking-ways/. About AmericanGambler.com AmericanGambler.com is a U.S. online gambling platform owned by Raketech Group Holding, licensed to operate in the United States. The community-driven platform’s primary focus is to provide reliable information about iGaming in the U.S. and give insights about legal online betting, poker, casinos, eSports, gambling laws, and more. Contact Details American Gambler Agnieszka Kaszuba +356 7934 4264 agnieszka.kaszuba@raketech.com Company Website https://www.americangambler.com/

May 11, 2022 07:39 AM Eastern Daylight Time

VFS Partners with Blackbird Interactive, East Side Games, and Timbre Games for $200,000 Indigenous Scholarship in Video Games Fund

Vancouver Film School

Announcement Highlights: The fund features three full-tuition scholarships for VFS’s Game Design program and one full-tuition scholarship for VFS’s 3D Animation & Visual Effects program. The total fund is valued at over US$200,000. Scholarship winners will be selected by Blackbird Interactive, East Side Games, and Timbre Games. Winners will also receive monthly mentorship from VFS instructors and design professionals from either Blackbird Interactive, East Side Games, or Timbre Games, as well as a four to six-month paid design contract at their respective game studio upon graduation. Submission process is currently open and closes on June 8, 2022, at 11:59 p.m. PDT. (Vancouver, BC) May 9, 2022 - Vancouver Film School (VFS), in partnership with Blackbird Interactive, East Side Games, and Timbre Games Studio is pleased to present the 2022 Indigenous Scholarship in Video Games, including mentorship and a paid internship. The scholarship fund, valued at over US$200,000, is open to applicants 18 years of age and older who identify as First Nations (status or non-status), Inuit, or Métis, and who are looking to enter the game industry as developers. The deadline to apply is June 8, and winners will be announced on National Indigenous Peoples Day, June 21. The Indigenous Scholarship in Video Games is a collaborative initiative between VFS and Vancouver-based game studios Blackbird Interactive ( Homeworld 3, Hardspace: Shipbreaker ), East Side Games ( The Office: Somehow We Manage, RuPaul’s Drag Race Superstar, Trailer Park Boys: Greasy Money ), and Timbre Games Studio (part of The Sumo Group). Three full-tuition scholarships for VFS’s Game Design program and one full-tuition scholarship for the 3D Animation & Visual Effects program will be awarded and may be applied to either the October 24, 2022, or January 3, 2023 intakes. Winners will be selected directly by top-tier AAA studios Blackbird Interactive, East Side Games, and Timbre Games, the latter of which will also select the winner who will enrol in the 3D Animation & Visual Effects program. Additionally, all winners will receive private mentorship by design professionals from Blackbird Interactive, East Side Games or Timbre Games, as well as by their instructors at VFS. Upon graduation, these winners will also receive a paid four to six-month work contract at their respective studio. Finally, each of the winners will be provided with a laptop for use during the program and to keep. The winner chosen by Blackbird Interactive will also receive a $5,000 housing stipend while studying at VFS. "Blackbird Interactive (BBI) is honoured to be collaborating with local gaming studios and VFS on the Indigenous Scholarship in Video Games. We are working to create impactful opportunities that First Nations, Inuit, and Métis students can explore, fulfilling their creative technology aspirations in meaningful ways. An education from VFS helps open the door to careers in film, games, 3D animation, and VR/AR design, among other fields. We believe that actions speak louder than words and that young people are the future. There is a lot more that needs to be done, but this is a small and important step for just one of our many local industries.” -Rob Cunningham – CEO & Co-Founder, Blackbird Interactive "Communities thrive on diversity. Whether we’re talking about games, entertainment, or film, we need to ensure we’re including voices and perspectives representative of the community around us. The Indigenous Scholarship in Video Games through Vancouver Film School can do just that. As a member of the Métis community, it is an honour to be able to support a program taking a step in the right direction towards a more inclusive creative landscape. While there's much work to be done, this is a good start." -Josh Nilson – Co-Founder, Studio Head and General Manager, East Side Games “At Timbre Games, our mission is driven by the idea that ‘culture drives creative’. The opportunity to support and collaborate with VFS, Blackbird Interactive and East Side Games on the Indigenous Scholarship in Video Games is a small first step to removing systemic barriers in entering the game industry for the Métis, Inuit, and First Nations people. All of us at Timbre are thrilled to be a small part of creating space in the games industry for these communities. I believe these students will play a significant role in the world of interactive entertainment in the years to come and we are grateful to have the opportunity to support their careers along the way. There is more hard work to be done in this space and Timbre is committed to listening and learning as we embark on our own journey.” -Joe Nickolls – President and Co-Founder, Timbre Games “It is a pleasure for VFS to be joining forces with three outstanding Vancouver studios to offer the 2022 Indigenous Scholarship in Video Games. This scholarship aims to foster more diversity and more inclusion in the game industry with the aim to have more Indigenous developers actively designing the next generation of games. At VFS, we are proud of the many Indigenous graduates from our programs who now have successful careers both in Vancouver and globally, and this scholarship is Vancouver Film School’s privilege and opportunity to play a role in emerging Indigenous developers building their creative careers.” -Christopher Mitchell – Head of Game Design and Programming for Games, Web & Mobile, VFS Vancouver Film School is committed to fostering and growing Indigenous representation in the video game industry. Indigenous artists, performers, and storytellers are a foundational thread in the fabric of the Canadian narrative, continuing to grow stronger as key voices within our country’s multidimensional creative landscape. For more information about the 2022 Indigenous Scholarship in Video Games, or to apply, visit https://vfs.edu/scholarships/indigenous-scholarship-2022. About Vancouver Film School In 1987, Vancouver Film School introduced the world’s first true immersion film program. Today, VFS is Canada’s premier post-secondary entertainment arts institution, offering an immersive curriculum in film, animation, design, and beyond. VFS is known for providing high-quality education in accelerated time frames and offers 15 industry-integrated programs in which students graduate in 12 months as an in-demand, industry-ready creative professional. VFS alumni are consistently credited on the highest grossing films, television shows, and games worldwide, in a global industry set to generate US$2.1 trillion in revenue in 2022. VFS Media Contact: Evan Biswanger Creative Director & Head of Marketing Vancouver Film School Follow VFS on Social Media: www.VFS.edu YouTube: www.youtube.com/VancouverFilmSchool Facebook: www.facebook.com/vancouverfilmschool Twitter: www.twitter.com/VFS Instagram: www.instagram.com/vancouverfilmschool Contact Details ebiswanger@vfs.com ebiswanger@vfs.com Company Website https://vfs.edu/

May 10, 2022 03:31 PM Eastern Daylight Time

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KILTER’S NEWEST “MILES FOR MEANING” EVENT WILL FOCUS ON NONPROFITS SUPPORTING CANCER PREVENTION, RESEARCH, AND TREATMENT THIS JUNE

Kilter

Hustle For Hope, the newest activity-driven fundraising challenge in Kilter’s Miles for Meaning series, will launch on June 1st with $20,000 available in donation prizes for the top performing cancer-related nonprofits or corporations supporting their favorite cancer-related causes, it was announced by Seth Braddock, Kilter Founder & CEO. “Cancer is something that touches most lives in some way. I’m a huge believer in exercise and movement as a powerful preventative and rehabilitative therapy for cancer, which is why bringing Hustle For Hope to life is so exciting to me, because it will enable communities of people to get out and move however they like throughout the month of June while raising awareness and funds for the cancer-cause of their choice.” Kilter is the most inclusive activity-based engagement platform for good. The platform is used by nonprofits, corporations, and brands to unite supporters and employees through everyday health, wellness and lifestyle activities. Hustle For Hope, open to both nonprofits and companies for their supporters and employees, will provide tens of thousands of dollars in donation prizes to nonprofit organizations during National Cancer Survivor Month and engage nonprofit partners as big as American Cancer Society to small family run foundations like Linda W. Daniel Foundation who all have a fair and equal opportunity to win donation prizes. Participants, regardless of location or physical ability, will accumulate miles (steps, run, bike, walk, wheelchair roll) from June 1-21 and can also fundraise for their favorite cause along the way if they so choose. The participating teams will compete to win cash donation prizes sponsored by Kilter & TVP. “When your mission is to ‘Challenge the athlete in you to fight cancer today’, Kilter is the perfect partner” says Laura Daniel of the Linda W. Daniel Foundation. “We are thrilled to partner with Kilter and join Hustle for Hope! It's a great opportunity to build and compete as a community while raising funds to support our efforts.” This annual event will be the first of many in the Miles For Meaning series that focuses on a specific sector of the nonprofit industry for large donation prizes. Registration for interested nonprofits and corporations is open all of May, with many corporate and nonprofit teams already involved. ABOUT KILTER Kilter is the most inclusive activity-based engagement platform for good. The platform allows users to turn their everyday health, wellness and lifestyle activities into opportunities for to drive charitable dollars to their favorite causes, all while building culture and community to make a global impact. With 50+ trackable activities from running to yoga to pickleball to volunteering, plus our best in class user experience, functionality and customer support, employers, nonprofits and event producers will meet their supporters where they are today (on their phones) and easily exceed engagement and impact goals. Learn more at www.kilterapp.com. Contact Details Julian Lavelle +1 315-708-3494 julian@kilterapp.com Company Website https://www.kilterapp.com

May 10, 2022 09:40 AM Eastern Daylight Time

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