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7 in 10 Parents Say Children’s Post-Pandemic Social Skills Are at Risk, Per Osmo Study

Osmo

According to a new study of 2,000 U.S. parents of school aged-children (5-14 years), parents have tried a myriad ways to keep their kids active and social during the pandemic, however, 7 in 10 perceive their child’s post-pandemic social skills to be at risk, even as things return to normal. The majority of parents (71%) are also worried about potential learning loss that may have resulted by not being in school, and are pursuing a variety of means to keep up their child’s studies at home this summer. The study was commissioned by STEAM brand Osmo and conducted by OnePoll. Osmo’s study reveals that 77% of parents encouraged their child to be social and active from afar, while at home. For example, they allowed their child to: play video games or online games with others (52%); call and text friends often (49%); make neighborhood friends (45%); engage in outdoor activities like walking and bike riding (46%); attend virtual get togethers (35%); and new friends online (23%). Despite trying their hardest, two in three parents are worried that their child has gotten more socially awkward around others, and 62% do not think their kid will be able to pick up where they left off upon returning to class this fall. Specifically, parents worry that their child will have trouble in these areas: making conversation with friends (41%); meeting new people (40%); sharing (35%); staying quiet for long periods (34%); waiting their turn (31%); or remembering to say “please” and “thank you” (37%). The survey also revealed that parents value socializing, with 85% believing it is a necessary skill to use in school. Forty-four percent of respondents place academic learning and socializing on the same level of importance, and four in five (81%) think schools should implement more activities that encourage and teach social skills. “We understand how difficult the pandemic was for both kids and their parents – many of us at Osmo experienced these challenges ourselves,” says Pramod Sharma, CEO of award-winning Osmo, known for its bestselling Coding Starter Kit, Creative Starter Kit, Genius Starter Kit, and Little Genius Starter Kit. “This past year has taught all of us that learning is about so much more than academics. As a brand, Osmo is committed to applying these insights toward multi-player experiences that promote the social-emotional learning parents look for and kids need.” The study also reveals four in five parents made sure their children succeeded academically even through tough times and emphasized that school was as important as ever before. Over half of parents (52%) stuck by their child’s side when they struggled with an assignment, 47% encouraged their child to study more, 43% tried to make learning fun through games or educational activities, while 42% percent took the time to create extra homework to ensure their child understood the material they were learning during homeschooling. However, three in four parents believe their child lost a year of proper education due to COVID, and the majority (71%) are concerned that it will be difficult for their kids to catch up on learning they may have missed. With this in mind, four in five (81%) believe that certain technology or entertainment tools may be the solution to improving both their child’s social and educational skills. When asked what subject they think their kids are most likely to struggle with, parents said math (41%) followed by science (37%) and language arts (34%). Additional parental concerns about children’s re-entry to class include: not remembering their school supplies and books (42%); focusing in class (41%); or using a full keyboard not attached to a tablet (36%) again; opening their locker (32%); and doing their homework every day (32%). About Osmo Osmo is an award-winning STEAM brand with more than 2.5 million learners worldwide. It is building a universe of hands-on play experiences that nourish the minds of children by unleashing the power of imagination. The company brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Osmo is headquartered in Palo Alto, California. Learn more at playosmo.com. Contact Details Carolyn Kamii PR Carolyn Kamii +1 310-251-0550 carolynkpr@gmail.com Osmo Karen O'Dell karen@playosmo.com Company Website http://www.playosmo.com

July 20, 2021 03:30 AM Pacific Daylight Time

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Diamond Sponsor for Zero Emission Event at COP26 Named

Morgan Marketing & Communications

The Zero Emission Ship Technology Association (ZESTAs) Madadh MacLaine, Secretary-General of ZESTAs (Zero Emission Ship Technology Association) announced Sterling Plan B Energy Solutions (SPBES) will be the Diamond Sponsor for “SHIP ZERO – Charging to Zero”. This 3-day in-person/virtual hybrid event will run from 1-3 November, coinciding with the kick-off of COP 26 in Glasgow, Scotland. Sterling PlanB is a world leader in providing energy solutions in the marine sector, with Brent Perry SPBES CEO, and Chair of ZESTAs Board of Directors, considered a subject matter expert in zero emissions power systems-- both on and off the seas-- for decades. “COP 26 needs ZESTAs SHIP ZERO as industry needs to show regulators that we can achieve this. We have what it takes to get to true zero now”. (Brent Perry) The three-day workshop will include robust technical presentations from zero-emissions solutions providers, as well as finance, insurance, classification, and regulators. Speakers’ panels, audience Q&A, and brainstorming sessions will follow each session to facilitate collaborative solution building, as well as giving stakeholders an opportunity to examine how solutions will fit with their individual business cases. “This is not just a talk shop” declared Madadh MacLaine. “SHIP ZERO is about seeing what’s possible, making deals, and getting solutions built from zero-emissions vessels to the infrastructure required to make that happen; ports, shipyards, energy systems, you name it.” The event takes place well before COP26 transport day, which will give the team of researchers and stakeholders time to summarize the outcomes to be taken into consideration by regulators beforehand. A report, film, and programme of actions will be carried forward to COP 27, via the virtual platform, as well as through a programme of concrete actions. “The shipping industry must begin to make change now,” continued Perry, “I know our sector can change course and make a difference in climate change. But it must happen much faster than has been discussed in international fora. Industry can, and should, take the lead. That’s why my company is proud to be sponsoring SHIP ZERO in Glasgow. And we hope a lot of other companies join us.” ““SHIP ZERO” presents a unique opportunity to discuss and create a new vision for the industry with fellow industry thought leaders and initiators in brainstorming breakout groups to formulate ways that policy, finance, market, and technology can all be used to leverage a rapid transition to a true zero-emissions sector.” continued MacLaine. “Our mission is to produce a navigational chart with action waypoints guiding industry to the safe haven of true zero.” There will be networking opportunities throughout the three days, including buffet lunches and drink receptions with hors d’oeuvres at the end of each day. Attendance will be limited through an application process with priority going to first movers, thought leaders, disruptors, influencers, and change-makers. For more information, or to align your company with this even, please visit: Ship ZERO | ZESTAs ( https://zestas.org/ship-zero/ ) Contact Details Morgan Marketing & Communications Carleen Lyden Walker +1 203-260-0480 c.walker@morganmarketcomm.com Company Website https://morganmarketcomm.com/

July 19, 2021 06:08 PM Eastern Daylight Time

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Purify Fuel to Present at Clean Equity Monaco 2021

Purify Fuel

Purify Fuel is pleased to announce it will be presenting its nanO2 ESG combustion catalyst technology at CleanEquity® Monaco 2021 on July 22 nd & 23 rd at the Fairmont Hotel Monte Carlo. CleanEquity® is an annual invitation-only event hosted by Innovator Capital, the London based specialist investment bank. The event provides an intimate and collegial setting for inventors and entrepreneurs to share their stories with investors looking to assist them with reaching their commercial and strategic goals. “Our company is honored to be recognized at CleanEquity® Monaco 2021” stated Purify Fuel’s CEO John Carroll who will be presenting their nanO2 ESG combustion catalyst at the event. “It is a testament to CleanEquity’s vision that we need both short- and long-term solutions to today’s climate crisis. The reality is the majority of industries are still (despite their best efforts) dependent on heavy diesel now and for the foreseeable future. There are limited options to help this primary fuel source burn cleaner; we are proud to be one of the few companies offering solutions today”. Other partners and sponsors of the conference include Prince Albert II of Monaco’s Foundation, Cision, Covington & Burling, Cranfield University, the Monaco Economic Board and Taronis Fuels. Purify Fuel has been identified as one of the world’s most innovative sustainable technology companies and will be presenting to selected sovereign, corporate, family and professional investors,policy makers, end users and international trade media. Its nanO2 ESG combustion catalyst technology provides a transitional solution that will help fight climate change until alternatives are invented. The product has been extensively tested since the middle of last year and has been aggressively launched across multiple industries (rail, marine, oil and gas, and mining). Purify Fuel develops and manufactures a line of patented nanO2 Combustion Catalysts that optimize diesel, biodiesel and dual fuel engines to help operators in heavy duty diesel industries save money, increase power, and reduce emissions. Our nanO2 ESG Combustion Catalyst achieves a more complete combustion that chemically alters the timing of a compression combustion engine to use a larger percentage of the fuel to create power which reduces unburned fuel escaping in the exhaust as smoke. Testing has demonstrated a 6-10% improvement in fuel efficiency and 25-50% reductions of harmful emissions without any engine modifications. Purify Fuel nanO2 ESG catalysts reduces fuel consumption while eliminating nitrous oxide to lessen the Global Warming Potential by 7-15%. Successful testing across multiple sectors (marine, oil and gas, rail) has demonstrated that our product works to reduce greenhouse gases, eliminates harmful emissions while saving our customers money – an ESG home run. Contact Details Purify Fuel Carleen Lyden Walker +1 203-260-0480 c.walker@purifyfuel.com

July 19, 2021 05:21 PM Eastern Daylight Time

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Minuteman Press Syosset, NY Employee Todd Brown Hits 50 Years in Printing

Minuteman Press International Inc

In 1971, Todd Brown began his career in printing through a special program that gave him paid work at the school district print shop. 50 years later, Todd shares his incredible story of longevity in the industry, which includes over 40 years as an integral employee of Minuteman Press in Syosset, N.Y. The Syosset franchise is one of the original ten Minuteman Press locations. Todd says, “I started with Minuteman Press in September 1977. It was an entirely different business back then, and I was hired by Mike Jutt (Executive VP & Director of Training) as a press operator for the Syosset location. We had the original husband and wife owners and myself. I did whatever needed to be done and I already had six years of experience doing the kind of printing that we did during those early years.” Speaking on his printing background before Minuteman Press, Todd shares, “The school district print shop is where I was first hired while I was in high school. I was able to learn how to run a printing press and it’s where I cut my teeth in the industry and learned how to deal with paper and ink. After graduation, I worked for several print shops. One of my jobs was with Hills Supermarkets doing their printing. I was laid off and that’s when I replied to an ad for Minuteman Press.” Todd’s original run with Minuteman Press in Syosset lasted eight years. “I left for three or four years to learn more and take other positions. The owners reached out to me to come back and I agreed it was the best fit. I was now married, I had a house, and I agreed to come back to run the back of the shop and become Shop Manager.” “I simply know printing and I love what I do. I always took the attitude of treating the shop and customers like it was my own. You can’t work in this business and say ‘that’s not my job.’ It’ll get you and the business nowhere.” -Todd Brown Evolution of Printing Todd reflects on how the printing industry has changed over the years as well as how he has been able to keep up with the changes. “The entire industry has evolved. Digital printing is constantly changing as is technology.” He further explains how he was able to adapt to new technology over the years: “When computers became more prevalent, I made it a point to learn graphic design on my own with whatever programs were available. I’ve been a musician my entire life so I would use different programs like Adobe PageMaker, Photoshop, and Print Shop Deluxe for passion projects but also to learn more about graphics from a printing standpoint.” He adds, “As the business changed, I was able to pretty seamlessly move into that side of the business. When I created flyers for my band, I knew what I needed to do in terms of matching the design to the plates.” “The main thing about the printing side of this business that most people don’t realize is that it’s still about paper. Paper is the one thing that has remained consistent no matter what else has changed. Paper has certain characteristics and when you do a job, even digitally, you have to know the intricacies of the process. As a professional printer, you know what’s required in order to print, cut, bind, and assemble a job. If you want a button pusher, go to Staples.” -Todd Brown Team Effort & Todd’s Role Today For Minuteman Press in Syosse t, their success and longevity all comes down to a team effort. Owner Mitch Parker has been running the business since February 2008, and Todd works hand-in-hand with graphic designer Denise to make sure jobs are fit to print. Todd explains, “I am responsible for printing virtually any job that requires printing on digital machines. Denise does a fantastic job. She sets up the files, I double-check them, and then we go to print. We work together to make sure things are set up properly and I help fine-tune the printing end of everything. She has also taught me about the software and design aspects as well, which is really helpful.” One of the biggest differences between printing for clients 40 years ago vs. today is how the artwork is provided. Todd explains, “Back when I first started, you essentially made the artwork for clients. They would bring something in such as a sketch and you then created the specifications required for printing. Today, you are given the artwork and a lot of the job is educating customers on print specifications. It goes back to the fact that paper is different than a smartphone or computer screen. A little knowledge can be dangerous when you need the bigger picture to really get the job done right. So that’s where we come in.” Todd continues, “For example, we open up files from phones that are low resolution. We go back to the customer as early as we can in the process to make sure they are informed and to make sure the job goes out correctly. The quality of the finished product justifies the extra time in educating them and reaching out so it’s important to stay on top of customer-supplied artwork. It comes with experience.” “Customers have changed dramatically. The 80-year-old lady that comes in probably knows more than the younger customers about printing. It’s important to educate all of our clients with the knowledge we have so we can produce the best finished products for them. Most of the time, they do come back and say how much they appreciate our work. Once they see the high-quality work we have done for them, they are thankful.” -Todd Brown Outside of the business, Todd has taken up a new passion as his days as a musician have faded. “I am now 67-years-old so I am no longer doing as much music. Today, I am really into slot cars. I build tracks, I detail them, and I even create signage for the ‘town’ I’ve put together. I am on Facebook groups where people share their slot car photos. People have even asked me to make slot car signs for their towns after seeing my photos and the details I add. It’s a fun community.” Secrets for Success What are the key lessons that Todd has learned during his 50 years in printing? He answers, “Care, that’s the most important thing. Also, stay one step ahead of the customer and lead them in the right direction. You’re the professional, so use that experience to help them.” For more information on Minuteman Press in Syosset, visit https://www.syosset.minutemanpress.com. Learn more about #1 rated Minuteman Press franchise opportunities at https://minutemanpressfranchise.com. Contact Details Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

July 19, 2021 10:00 AM Eastern Daylight Time

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25-Year Independent Printing Business Custom Printing Converts to International Minute Press Franchise in Nampa, Idaho

Minuteman Press International Inc

Mike Cutler started selling print out of his garage in 1996. Over the next 25 years, Mike built a successful printing business that averaged over $1 million in gross sales over the past 5 years. Mike shares his experience in attempting to sell his independent printing company Custom Printing on his own for six to eight months and reveals how Minuteman Press International was able to step in to help him successfully sell the business. History of Custom Printing Mike says, “Custom Printing was a true family business I built from the ground up. I learned the printing trade through my father, who was a line and typesetter dating back to the 1950s. After starting the business in 1996, I quickly out-grew my garage and opened my first retail location in 1998. At the time, my specialties were thermography, offset printing, and stationery (envelopes and forms). By 2006, we out-grew the original location and expanded to a 6,000 sq. ft. facility. Between 2006 and 2014, I completed eight acquisitions to expand my business. The companies I acquired were in the areas of large format printing and signs, lithography, trophies, and reprographics.” Mike continues, “In 2015, we expanded even more, giving us 8,200 sq. ft. of space to work with. When the pandemic hit in 2020, we actually excelled and recorded our biggest sales year operating as an essential business. At the time of the sale, we had nine full-time employees and some part-time staff. Our 5-year average was $1.2 million in yearly sales.” Selling the Business By June 2020, Mike decided that it was time to sell Custom Printing. At first, he was asking different colleagues and people he knew. However, Mike quickly realized that this wasn’t going to be easy. He says, “I tried to sell the business that I worked so hard to build for six to eight months on my own. I was also preparing to let it go at a very undervalued price as I couldn’t find the right people to buy the business and I found many of them were time-wasters and tire-kickers. On top of that, when I consulted with a business broker, they were asking me for 10% off the top of the sale, and they also wanted a percentage of my lease agreement.” After experiencing these challenges on his own, Mike turned to Minuteman Press International to help sell his printing business. “One of the franchisees I knew locally in Idaho referred me to Chris Jutt, Minuteman Press International Regional Vice President. After our first phone call, I felt confident that Chris had the ability, drive and connections to make this dream a reality for me. Our meetings were always super easy going and comfortable. Chris took all the pressure off of me and said to focus on my successful business and he would do the rest. That is just what he did.” Before meeting with Minuteman Press International, Mike even went as far as to get a professional valuation of his printing business. He shares, “When I knew I was going to be selling, I made sure to get the shop ready. I made sure my financials were in proper order, I kept up with equipment maintenance and repairs, and I kept running and growing my business. Just to get a valuation of my business, I spent $3,000 to get it done professionally. Minuteman Press International did this for free and came up with the same number. That really impressed me and reassured me that the sale of Custom Printing was in capable hands.” “We set a price for my independent printing business that was significantly higher than I anticipated, and Chris Jutt recommended some terms. Within one week, I had several very interested parties. Chris found the perfect people to purchase my business – James and Sheryl Wisler – that will continue what I started some 25 years ago. Minuteman Press International knew that the most important things to me were my long-term employees, my clients, and the reputation I had worked so hard to build. Chris found buyers that valued the same things. He and the entire team at Minuteman Press International delivered on all of my expectations and exceeded in most of them. Looking back, if I knew this was going to be this easy, I would have contacted him years ago.” -Mike Cutler, independent print operator, Custom Printing (now International Minute Press, Nampa, Idaho ) Transition to New Owners After the sale of his business, Mike quickly realized how beneficial it was to have the team at Minuteman Press International assist with all aspects of the transition to the new owners. He shares, “At first, I was apprehensive about how the transition would go. I was immediately relieved when I saw how Minuteman Press International took the reins to teach and train James and Sheryl. We are only two and a half weeks into the transition phase, and already I feel like I am not needed as much as I thought I would be. My employees are in great hands, my clients are being taken care of, and James and Sheryl are doing a fantastic job.” He adds, “The entire team both here locally and at their corporate headquarters has been phenomenal. No matter who I’ve talked to or worked with during this entire process, everyone has been professional as well as instrumental in making this happen. It’s a win-win situation all around.” “The smooth transition has reassured me that it was the right move to sell my business with Minuteman Press International. They have the right plan, the right experience, and everyone has been incredible to the very last detail. In my acquisition experience, nothing has ever been as easy as this. I had everything to gain and nothing to lose, and there were absolutely no hiccups along the way. I would easily rate my experience as 10/10.” -Mike Cutler Advice to Other Sellers When asked what advice he would give to other print shop owners looking to sell, Mike answers, “Don’t even waste your time trying to do this yourself. When you try to sell on your own, there are so many bottleneck issues and you will likely undervalue your business. I couldn’t find the right buyers on my own and I had to spend too much time to meet with people repeatedly while still running my own business.” Mike concludes, “Minuteman Press International alleviated the bottlenecks and came forward with qualified buyers who were ready to write the check for the right price. I am 100% satisfied beyond my expectations. This was a total team effort by everyone, and they all came through for me.” Contact Minuteman Press International today for a free valuation at no obligation and learn more about how we can help you sell your printing business at no cost to you. Call us at 1-800-645-3006 or visit https://bit.ly/minutemanpressconversions Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

July 12, 2021 12:00 PM Eastern Daylight Time

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Jeff Pink, Founder of Iconic Beauty Brand, Launches Best-Selling Memoir

ORLY

It All Started With Pink--written by Jeff Pink has just concluded a successful book launch on Amazon with the book ranked as a #1 Best Seller in multiple categories. As ORLY marked its 45th anniversary in 2020, Jeff Pink, CEO and Founder of ORLY International, shares his rich history in this honest and passionate memoir. Detailing his journey as an immigrant who grew a small beauty supply shop in Tarzana, Los Angeles, to an internationally renowned beauty brand with a 135,000 square foot state-of-the-art factory and headquarters in Los Angeles, Jeff recounts his storied career and its impact on the nail polish industry. The memoir provides behind-the-scenes documentation of moments in beauty history. Jeff details the origin of the iconic Original French Manicure from its beginnings in Hollywood studios to Paris Runways, as well as creating the first color collection for nail polishes in the late ‘70s, The Winery Collection. Between these nuggets of beauty history, Jeff imparts lessons he has learned along the way of establishing and growing a brand, being an effective leader, and more importantly, the definition of success. Readers will learn about humility, reaching out for help, taking chances on people and ideas, and the need to constantly evolve in order to stay on top. Today, ORLY produces more than 750 products for nail color and care, including releasing six seasonal color collections annually, and is distributed throughout the United States and 40 countries worldwide. “Jeff Pink’s generosity of spirit is what drew me to him as a friend and a client, but his heart and soul made me adore him. His products and unique inventions changed the nail industry forever. The Original French Manicure took the professional salon to new heights in nail fashion. ORLY’s natural nail care treatment products earned him the leadership in this category. Jeff’s memoir is a treasure trove of valuable information and written with heartfelt honesty.” - Deborah Carver, President and CEO of NAILPRO Magazine " Jeff uses his experiences in the cosmetic and fashion world to illuminate the reader to the opportunities and challenges faced by an entrepreneur with a passion to succeed. He provides the reader with the success stories, and also the challenges that he faced. His telling of the seminar that changed his dealings with employees hit home to me. I think this is a must read for everyone interested in the cosmetic business as well as anyone interested in a true depiction of life as an entrepreneur. " - John Servatius, CPA The book, marketed by BCG Publishing is available on Amazon Jeff Pink can be reached at OrlyBeauty.com. Learn more about ORLY at @orly on Instagram. About ORLY It all starts with innovation. From the conception of the timeless nail looks such as the Original French Manicure®, cutting-edge color, treatments, textures and design, to what’s new and next in nails; it’s all been created by the brains and beauty lovers at ORLY®. Family-owned since 1975, ORLY products are made with love at their headquarters in Los Angeles. ORLY prides itself in products made without harmful ingredients, being the first to offer a 13-free formula and being vegan. ORLY is also cruelty-free and Leaping Bunny certified. Contact Details Glow Yang PR Gloria Yang +1 310-381-9964 gloria@glowyangpr.com Company Website https://www.orlybeauty.com

July 08, 2021 08:03 AM Eastern Daylight Time

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Cyvatar Takes Home Top Prize in 2021 Fortress Awards

Cyvatar

Cyvatar today received more industry accolades as it was named a winner in network security by the Business Intelligence Group for its innovative Cybersecurity-as-a-Service (CSaaS) offering as part of the 2021 Fortress Cybersecurity Awards. The Fortress awards program identifies and rewards the world’s leading companies and products that are working to keep data and electronic assets safe among a growing threat from hackers. “2021 is rapidly becoming the toughest year for cybersecurity professionals and as our reliance on networks continues to accelerate, our identities and data have quickly become global currency, so security is more important than ever,” said Maria Jimenez, chief nominations officer at the Business Intelligence Group. “We are proud to recognize all of our winners and finalists who are on the frontlines of the effort to prepare, defend and respond to this growing threat.” Cyvatar’s proprietary ICARM method guarantees proper installation, configuration, assessment, remediation, and maintenance for every Cyvatar technology solution so that organizations actually achieve better protection and resilience from their investments And because Cyvatar’s method is continuous, it protects against attack vectors that haven’t even surfaced yet. “It’s continued validation of our unique CSaaS model that industry peers recognized Cyvatar again for exceptional leadership and innovation,” said Cyvatar Co-Founder and Chief Product and Strategy Officer Craig Goodwin. “As the first subscription-based CSaaS company to deliver effortless, affordable cybersecurity, we enable our members to protect confidential information with the people, processes, and technology essential to ensure they get value from their security tools, from conception and strategy to implementation and maintenance. No other provider delivers holistic security at price points that work for any size customer and guaranteed value that allows customers to cancel anytime.” Cyvatar CSaaS levels the playing field by democratizing cybersecurity and making the best protection accessible and affordable for every size organization, even if they have no cybersecurity expertise in-house. If your organization needs award-winning cybersecurity, Cyvatar can help. About Cyber Defense Magazine With over 5 Million monthly readers and growing, and thousands of pages of searchable online infosec content, Cyber Defense Magazine is the premier source of IT Security information for B2B and B2G with our sister magazine Cyber Security Magazine for B2C. We are managed and published by and for ethical, honest, passionate information security professionals. Our mission is to share cutting-edge knowledge, real-world stories and awards on the best ideas, products and services in the information technology industry. We deliver electronic magazines every month online for free, and special editions exclusively for the RSA Conferences. CDM is a proud member of the Cyber Defense Media Group. Learn more about us at https://www.cyberdefensemagazine.com and visit https://www.cyberdefensetv.com and https://www.cyberdefenseradio.com to see and hear some of the most informative interviews of many of these winning company executives. Join a webinar at https://www.cyberdefensewebinars.com and realize that infosec knowledge is power. About Cyvatar Cyvatar is committed to effortless cybersecurity for everyone. As the industry’s first subscription-based, cybersecurity-as-a-service (CSaaS) company, it’s our mission to transform the way the security industry builds, sells, and supports cyber solutions. We empower our members to achieve successful outcomes by providing expert advisors, proven technologies, and a strategic process roadmap to guarantee results that map to their business drivers. Our approach is rooted in proprietary ICARM (installation, configuration, assessment, remediation, maintenance) methodology that delivers smarter, measurable security solutions for superior compliance and cyber-attack protection faster and more efficiently, all at a fixed monthly price. And because we’re a subscription, members can cancel anytime. Cyvatar is headquartered in Irvine, California with locations around the world. Begin your journey to security confidence at CYVATAR.AI and follow us on LinkedIn and Twitter. Contact Details Cyvatar KC Higgins +1 303-434-8163 kc@cyvatar.ai Cyber Defense Magazine April Palanca +18338449468 Company Website https://cyvatar.ai/

July 07, 2021 11:51 AM Eastern Daylight Time

U.S. Cotton Trust Protocol Announces Levi Strauss & Co and Their Legacy Brands as New Members

U.S. Cotton Trust Protocol

The U.S. Cotton Trust Protocol welcomes new members Levi Strauss & Co, one of the most recognizable denim companies worldwide, and their legacy brands Levi’s®, Dockers®, Denizen® by Levi’s®, and Signature by Levi Strauss & Co.™ More than 90 percent of Levi Strauss & Co’s products are cotton-based. The company has committed to sourcing 100 percent more sustainably grown cotton focusing on decreasing water use, cutting carbon emissions, and reducing fertilizer and pesticide use. This corporate commitment to more sustainable and resilient cotton sourcing is part of a broader internal initiative designed to move the company toward a more sustainable and circular product strategy. “At Levi Strauss & Co., the quality and sustainability of the cotton we use is critical to our business and important to our customers,” said Jeffrey Hogue, Chief Sustainability Officer, Levi Strauss & Co. “Membership in the U.S. Cotton Trust Protocol will be an important step and a key partnership in our efforts to source 100 percent more sustainably grown cotton.” The Trust Protocol will aid Levi Strauss & Co.’s efforts by providing verified data on sustainability practices from U.S. cotton growers and access to aggregate year-over-year data on critical metrics including water use, greenhouse gas emissions, energy use, soil carbon, soil loss and land use efficiency. Levi Strauss & Co will also participate in the pilot phase of the Protocol Credit Management System which provides its members with complete supply chain transparency through use of TextileGenesis’ blockchain technology. “Levi Strauss & Co. is a globally recognized and respected brand and we are proud to welcome them as members,” said Dr. Gary Adams, president of the U.S. Cotton Trust Protocol. “During the past 35 years, the U.S. cotton industry has made significant progress in reducing our environmental impact and the Trust Protocol is aligned with the 2025 national goals to further those improvements. As a member, Levi Strauss & Co. will receive farm level data which will help them progress their sustainability efforts and achieve their cotton sourcing goals.” The Trust Protocol has welcomed more than 450 brand, retailer, mill and manufacturer members since its launch in 2020. This includes Gap Inc. and its collection of purpose-led lifestyle brands Old Navy, Gap, Banana Republic and Athleta as well as global apparel manufacturer Gildan. The Trust Protocol has also welcomed UK retailers Tesco, Byford and Next Plc. Other Trust Protocol member announcements include the first 10 U.S. mills to join and the first members in Latin America. The U.S. Cotton Trust Protocol is aligned with the UN Sustainable Development Goals, recognized by Textile Exchange and Forum for the Future, and part of the Sustainable Apparel Coalition, Cotton 2025 Sustainable Cotton Challenge, Cotton 2040 and Cotton Up initiatives. About the U.S. Cotton Trust Protocol In a period of ever-greater supply chain scrutiny and a growing demand for transparency, the U.S. Cotton Trust Protocol will set a standard for more sustainably grown cotton. It brings quantifiable and verifiable goals and measurement to the issue of responsibly-grown cotton production and drives continuous improvement in key sustainability metrics. The Trust Protocol underpins and verifies U.S. cotton’s progress through sophisticated data collection and independent third-party verification. Choosing Trust Protocol cotton will give brands and retailers the critical assurances they need that the cotton fiber element of their supply chain is more sustainably grown with lower environmental and social risk. Brands and retailers will gain access to U.S. cotton with sustainability credentials proven via Field to Market, measured via the Fieldprint Calculator and verified with Control Union Certifications. The U.S. Cotton Trust Protocol is overseen by a multi-stakeholder Board of Directors comprised of representatives from brands and retailers, civil society and independent sustainability experts as well as the cotton-growing industry, including growers, ginners, merchants, wholesalers and cooperatives, mills and cottonseed handlers. About Levi Strauss & Co. Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi's®, Dockers®, Signature by Levi Strauss & Co.™, and Denizen® brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,100 retail stores and shop-in-shops. Levi Strauss & Co.'s reported 2020 net revenues were $4.5 billion. For more information, go to http://levistrauss.com, and for company news and announcements go to http://investors.levistrauss.com. Contact Details Media Contact Janice Walters +1 571-527-9840 janice.walters@hkstrategies.com Company Website https://trustuscotton.org/

July 07, 2021 06:02 AM Central Daylight Time

Pocono Organics Becomes World’s First Regenerative Organic Certified Hemp Grower

Pocono Organics

Pocono Organics, one of the largest regenerative organic farms in North America, has received its Regenerative Organic Certification (ROC), becoming the first source grower of Regenerative Organic Certified hemp in the world. The Regenerative Organic Alliance (ROA) is the governing body for the Regenerative Organic Certification standards and criteria and was created by three global pioneers in the organic and regenerative organic industries – Patagonia, Rodale Institute, and Dr. Bronner’s. The ROA has meticulously developed the revolutionary ROC designation for farms and products that meet the highest standards in the world for soil health, animal welfare, and social fairness. This new label goes beyond the existing USDA Certified Organic standards and does not include hydroponic growing practices. “This is an absolute game-changer for our farm as well as for companies and consumers searching for ROC produce and hemp that they can trust,” said Ashley Walsh, founder and president of Pocono Organics. “There is a vital link between the health of our soil, the health of the crops we grow, and ultimately human health.” Walsh and her team have recently launched their USDA Certified Organic full-spectrum hemp extract product line. Now with the new designation, these will become the first products in the world made with ROC hemp. It’s important to know how your hemp is grown and the true potency of the products. Independent, third-party testing shows that there are no heavy metals or pesticides and also reports accurate potency for Pocono Organics’ products. Pocono Organics’ CBD is the only line to carry the respected Rodale Institute logo on its products and packaging. The two global leaders have conducted extensive research on the potential uses of industrial hemp for the last three years. Pocono Organics’ wellness products are CBD-abundant and harness the power of full-spectrum hemp extract to deliver a broader range of health-promoting cannabinoids that contain well under.3% THC. New York Magazine recently named Pocono Organics’ bath bombs one of the Best CBD Bath Products to buy. The product line - available online and carried in retail outlets, spas, and numerous doctors’ offices across multiple states - is formulated in Pocono Organics’ in-house lab to create artisanal, small-batch items including tinctures, creams, body oil, salve sticks, lip balms, and bath bombs. The Global Center for Research, Education, and Discovery, which opened to the public in June of 2020, spans more than 380 acres atop the iconic Pocono Mountains and is a source grower of regenerative organic certified produce and hemp for retailers, distributors, restaurants, and consumers. Regenerative organic agricultural practices make soil health the priority and include low-till methods and zero-use of synthetic chemicals, pesticides and GMOs. Pocono Organics’ farming approach, in partnership with Rodale Institute, produces some of the cleanest and most nutrient-dense crops grown on earth – making them better for consumers – while also strengthening and healing the soil in which they are grown – which is better for our planet. In fact, Rodale Institute released a White Paper in September, 2020 illustrating the science that a global switch to regenerative crop and pasture systems could drawdown more than 100 percent of annual CO2 emissions. “For more than 70 years, our partners at Rodale Institute have led the world in regenerative organic science and research that shows how healthy soil grows more nutrient-dense food,” Walsh continued. “Our vision, as a health and wellness organization, is to inspire people and heal the earth. The United Nations has reported that we have less than 60 farming cycles left before our soil is completely depleted of the nutrients needed to grow the food we need. So, we are not only facing issues of human health, but of soil health that will further impact humanity and the food we eat. The ROC designation is proof of our commitment to this mission, to our communities, and our planet.” The USDA’s 2020-2025 food guidelines also highlight the need for Americans to eat more nutrient-dense foods to promote better health and fight the risk of chronic disease. “I can attest to the power of using food as medicine and plant-based wellness products, like hemp, from my own personal health journey. I was diagnosed with gastroparesis in my late ‘20s, which is a paralyzed stomach. Essentially, I can’t digest food like normal people. So, when doctors suggested cutting out parts of my stomach, inserting feeding tubes, and putting me on a regiment of medications to make me well, I leaned into organic food as a source of nutrition that drastically improved my health and changed my life. That is where the vision of Pocono Organics originated, which makes our mission extremely personal for me.” Pocono Organics is also an agritourism destination with a boutique 56-room hotel adjoining the farm property. Guests can get their hands dirty on the farm and enjoy freshly picked vegetables and fruits as well as prepared meals from its market and café. There are also regular in-person and virtual experiential series ranging from cooking classes with Executive Chef and Food Network Chopped Champion, Lindsay McClain to wellness and food education programs for children. -30- About Pocono Organics Pocono Organics Pocono Organics is a health and wellness organization with a mission to inspire people and heal the earth. The Global Center for Research, Education, and Discovery is one of the largest Regenerative Organic Certified (ROC) farms in North America and grow the world's first and only ROC hemp. Located in Long Pond, Pennsylvania, Pocono Organics has more than 380 acres of farm land and, at full build out, will have 120,000 square feet of greenhouse. Pocono Organics has a strategic partnership with Rodale Institute, the global leaders in Regenerative Organic Agriculture science and research and is one of their largest research satellite facilities. Awarded the 2019 Environmental Innovator of the Year by the Green Sports Alliance, sustainability is a hallmark of Pocono Organics. The farm draws power from a 3MW, 25-acre solar farm and reclaims rain water from 70,000 square feet of roofs for irrigation. Pocono Organics also serves the local community through its Clean Food, Dirty Hands school education program and veterans in transition through a Veteran Farmer Training Program. In addition, the property includes an organic farmer's market and cafe, and with a 56-room adjoining hotel, is an agritourism destination, and host location for annual festivals. Please visit www.PoconoOrganics.com to learn more about Pocono Organics' mission and work. Contact Details Pocono Organics Mike Mooney +1 704-361-9499 mike@poconoorganics.com Company Website https://www.poconoorganics.com/

July 01, 2021 09:15 AM Eastern Daylight Time

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