Retail

Bridal Cosmetics E-Commerce Luxury Office Products Supply Chain Management
News Release Digital Asset Direct

VOESH New York Wins Coveted 2022 Cosmoprof Beauty Award in the Natural and Organic Category

VOESH New York

Spa and body care leader, VOESH New York, has won the coveted Cosmoprof North America 2022 Beauty Award for their Shower & Empower Vitamin C Shower Filter in the Natural and Organic category. This prestigious win took place during Cosmoprof North America, July 12-14 th in Las Vegas, Nevada. The VOESH New York Shower & Empower Vitamin C Shower Filter removes residual chlorine and other impurities from hard water to rejuvenate skin and condition hair. Vegan probiotics strengthen and regenerate the skin barrier, while oatmeal powder softens and soothes for healthy, glowing skin. This innovative filter will turn your shower into your own spa-oasis and retails for $29. “Being recognized by Cosmoprof for our first-of-its kind product is beyond our dreams”, said Vera Oh, Co-Founder and Co-CEO of VOESH New York. “We are so honored and humbled, not only to be able to stand next to other amazing brands and products, but to have won”. The Cosmoprof Award is the most prestigious and recognized in the world of beauty and selects the best products in each category including skincare, hair care, nail care, and make-up, based on the criteria of innovation, and marketability, marketing impact, brand-building potential, and outstanding online presence. About VOESH New York: VOESH is the leading brand for head-to-toe vegan skincare for salons, retailers and direct-to-consumers. Their innovative products include Pedi in a Box, Shower & Empower Vitamin C Shower Filter, Collagen Gloves and Socks, and Mani in a Box. VOESH’s products are available on voesh.com, Amazon.com and various professional beauty stores and retailers such as Rite Aid, CVS, Costco, Urban Outfitters, and many more. In addition, they distribute their products in 40+ countries, including European Union countries. All of VOESH products are vegan, sustainable, cruelty-free, and proven to be effective. VOESH has been in business since 2013. About Cosmoprof North America: Cosmoprof North America (CPNA) is the leading business-to-business (B2B) beauty exhibition in the Americas. Recognized for its dynamic growth and unique programs, the event offers the entire beauty industry an opportunity to come together to make new relationships and foster collaborations. CPNA serves as the premier launching pad for new beauty brands by introducing revolutionary technologies, product innovations, and new channels of manufacturing, packaging, and distribution. Contact Details Absolute R Relations Colleen Mathis Colleen@absoluterrelations.com Deborah Kerner Deb@absoluterrelations.com

July 26, 2022 08:10 AM Eastern Daylight Time

Minuteman Press Million-Dollar Circle Member Michael Levy Grows Sales for Levittown and Farmingdale Franchises

Minuteman Press International Inc

Michael Levy owns Minuteman Press in Levittown, NY located at 3000 Hempstead Turnpike. In June 2021, he also purchased the original Minuteman Press franchise in Farmingdale, NY located at 324 Main St. Already a member of the Minuteman Press International President’s Million-Dollar Circle, Michael has continued his strong sales growth in the first two quarters of 2022, including record monthly gross sales in March 2022. Key Drivers of Growth When asked about the key drivers of his growth in 2022, Michael shares, “Some would say luck, I would say persistence, perseverance and simply being known to be someone who gets things done. While there have been many challenges due to supply chain issues for the past year or so, I was able to use that to my advantage.” Michael further explains how he has been able to manage and overcome supply chain issues, saying, “For example, I had a customer contact me for a job I had never done before but I had done other jobs for this customer. It was a huge job, for 150,000 each of two envelopes. Someone else, who normally does this job for them, was not able to get the stock. So, the customer called me and told me what happened and asked if I can help.” He continues, “I spent two days researching and I was able to get both items for them and deliver them when they needed. One of the suppliers was through one of the field reps at Minuteman Press International, so it was great I could leverage that connection with my franchisor. I ended up producing $25,000 worth of envelopes I had never done before, and they just recently asked me to quote their next order of 200,000 of each one.” Michael sees the wide variety of products offered by his two Minuteman Press franchises as another competitive advantage. He says, “It’s examples like that envelope order plus the other items we offer that most other printers do not, such as in-house screen printing, embroidery, dye sublimation, and stamp production, that allows us to stay busy and grow. Another key is to have enough customers ordering products that when one is slow, others are not. This is a key ingredient, especially with my larger clients.” Promoting the Return of Live Events on Long Island As more live events, concerts, ball games, and trade shows return to Long Island, Minuteman Press is well-positioned to pitch in and help promote them. Michael shares, “It is very nice to be getting orders for tickets, programs, journals, and most importantly, items for trade shows and community events. Promotional items and apparel have really picked up over the past 6 months and that is because these events are happening again. That certainly gets me excited to be able to offer such a wide range of products that cater to all of my customers.” As for what advice he would give to other Long Island business owners right now, Michael shares, “Of course, every business is different, but one thing all businesses must do is to market themselves. Marketing is a very wide-ranging word and can be done in many different forms. Simply wearing a logo polo shirt is marketing. In addition, advertising, mailings, flyers, business cards, promotional items, apparel, and anything you can put your company logo on are all forms of marketing.” He adds, “That is exactly where I, as the owner of two Minuteman Press franchises, come in and help. We can put your logo on just about anything that allows you to market your business. I always tell my customers when they ask, ‘What type of marketing should my business do?’, to try a little bit of everything and see what works best for your specific business.” To find your local Minuteman Press on Long Island, visit their brand new consumer website, https://minuteman.com. For Minuteman Press franchise opportunities on Long Island, visit https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

July 25, 2022 10:00 AM Eastern Daylight Time

Image

Taking the Guesswork Out of Back to School Shopping:

YourUpdateTV

Believe it or not, back to school season is just around the corner. According to a recent survey conducted by Shipt, the same-day delivery company, nearly 50% of teachers as well as over one-third of parents and caregivers (37%) plan to begin their back to school shopping this month (July). Recently, Chief Business Officer Rina Hurst participated in a nationwide satellite media tour to discuss everything students, parents and teachers need to know before school is in session. A video accompanying this announcement is available at: https://youtu.be/PmN6Dm7gqiY Known for their personalized shopping experience, Shipt recently polled parents, caregivers, teachers and college students to uncover the top must-have school supplies for back to school shopping. Rooted in insights from the survey as well as proprietary data, Shipt created the Ultimate School Shopping Checklist, a shoppable list of school essentials to guide consumers what to buy, and how to save, this retail season. According to Shipt's Ultimate Shopping Guide, here are the top insights to know: · Write This One Down: While pens and pencils might seem like an obvious choice to be at the top of your list, more than half of parents say these are also the items that their kids run out of the quickest during the school year, so take advantage of back to school sales to stock up now. · No Back-to-Back Backpacks: More than 80% of parents plan to buy their kid a new backpack ahead of the school year – and what’s more, they happen to be a great way to incentivize your kids to get excited about back to school shopping because they can pick out a new backpack that fits their style so start by picking out a new backpack so shopping is fun for everyone! · Classroom SOS: For those looking to lend a helping hand, the top two items that teachers run out of the fastest in their classroom are pencils and dry erase markers. · Keepin’ It Cool: Whether you’re hosting, studying or late night-snacking, don’t forget to add a mini fridge to your dorm room must-haves this school year. Almost half of college students (44%) report that they plan to purchase a mini fridge this year. Along with a Shipt membership, this is a great way to ensure your college kids are eating healthy all semester long. To find out more information on Shipt and to download the Shipt app, visit www.shipt.com and follow Shipt on social on Instagram, Twitter and Facebook. For visuals and media assets, download our press kit here. About Rina Hurst Rina Hurst is the Chief Business Officer at Shipt, leading the company’s Business Development, Partner Success and Digital Site Experience teams. In this role, Rina helps spark connections by delivering an easy-to-shop digital site, launching new and innovative partnerships, and building creative strategies alongside retailers and CPGs to continually meet their unique needs for success. Rina received her MBA from Georgetown University and her undergraduate degree from Virginia Tech. About Shipt Shipt brings the store to your door. Through a community of Shipt Shoppers and a convenient app, Shipt provides personal shopping and delivery and is available to 80% of households in more than 5,000 U.S. cities. Shipt Shoppers go above and beyond, communicating in real time about preferences and substitutions. A curated marketplace of retailers, Shipt offers access to a variety of stores and product categories including fresh foods, household essentials, wellness products, office and pet supplies. Shipt is an independently operated, wholly owned subsidiary of Target Corp. Founded and headquartered in Birmingham, Alabama, Shipt also maintains an office in San Francisco. For more information, visit Shipt's Newsroom. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 19, 2022 03:00 PM Eastern Daylight Time

Video

Telland Releases First of Its Kind Farmland NFTs on Telos Blockchain

Telos Foundation

The mint is currently underway on Telos EVM providing users with a unique opportunity to own collectable artistic NFTs representing access to yields from 100 square meters of physical land within the Proyecto Ecológico Nuestro Paraíso in the Northwestern region of Piura, Peru, South America. However, the use-case of Telland NFTs goes far beyond simple ownership. These land plots will contribute to the growth of local farmers' sustainable organic produce and a more robust economy in the region. Perpetual Rewards for Holders Users that mint one or more Telland NFTs will receive annual rewards in perpetuity, financially backed by the revenue generated from the South American farmland. Currently there are only 100 NFT parcels of land priced at $150 USD in TLOS tokens each available to mint. The rewards payment breakdown is as follows: Year 1 of ownership - Holder receives minimum guarantee of $30 (20% APR on NFT mint price) Year 2 of ownership - Holder receives a minimum guarantee of $50 (33% APR on NFT mint price) Year 3 of ownership - Holder receives a minimum guarantee of $75 (50% APR on NFT mint price). This minimum continues perpetually from year 3 onwards. The collection debuts at an ideal moment as accumulating land ownership is more challenging for millennials today than at any other time in our history. Furthermore, Telland NFTs offers holders a chance to generate passive revenue from a real-world asset that benefits the environment while omitting painstaking bureaucratic processes and paperwork. Telland is also a participant in the Telos Mission NFT contest, which offers NFT creators a chance to win substantial prize money and acclaim in the NFT community. The contest has over 60 submissions to date and Telland's participation provides yet another opportunity for value increase in the event Telland is announced a winner. Public voting begins on July 23, 2002, on the TaiKai Network. "We chose Telos primarily for two factors: the community and the technology. The vision of the founders of Telos was to create a community around the ideas of service to society and care for the environment. Telland wants to do just that by converting arid lands into farmlands that produce fruits with a high nutritional content that help the well-being of humanity. In terms of technology, the ease of creating and deploying smart contracts in the Telos EVM, the incredible speed and low cost of transactions was such that the decision to build on their network was simple." -Paul Gonzales, Telland Co-founder "Telland is an amazing example of real-world application of NFTs and a glimpse at the future of tokenised land and real estate. At $150 an NFT, these prove to be a very interesting way to gain exposure to the value of real estate. The idea of being able to buy and trade land rights with such ease is magical to anyone who has had the pleasure of making a traditional real estate purchase where the process is incredibly slow (taking 2-4 weeks) and requiring middle men and costly fees" -Justin Giudici, Telos Foundation CEO About Telos Live since 2018, Telos Blockchain (ticker: TLOS) is an ESG compliant Layer 1 smart contract platform that offers full-service compatibility with Solidity, Vyper and Native C++ smart contracts. The Telos EVM is the most powerful and scalable Ethereum Smart Contract platform built to power Web 3.0. Telos features a robust, third-generation, ESG compliant evolutionary blockchain governance system, including smart contracts, advanced voting features, and flexible and user-friendly fee models. In addition, Telos supports the blockchain ecosystem by serving as an incubator and accelerator for decentralized applications through development grants. Come build with us. About The Foundation The Telos Foundation is a Decentralized Autonomous Organization established as a promotional and funding body to advance the Telos Blockchain Network and provide support to network applications. Contact Details The Team hello@telosfoundation.io Company Website https://www.telos.net/

July 19, 2022 10:06 AM Eastern Daylight Time

Female-Led Wellness & Beauty Brand Unveils Bold, New Brand Look and Inspiring Tagline

Reserveage

Reserveage, French-inspired beauty supplement and skincare brand, has relaunched today with an eye-catching, bold, new brand look. The goal is to better reflect their mission to provide women of all ages and backgrounds with science-backed, proven products that support radiant health, well-being, and natural beauty—inside and out. With self-care as a starting point, Reserveage is redefining their approach to beauty with a holistic mindset, a purpose-filled vision, and product innovation driven by the evolving needs of women through every age and stage of their life. “Last year, we took a step back to focus on awareness studies and macro trends happening within the health and beauty space,” says Yamit Sadok, Senior Director of Marketing. “Our major takeaways were that we must meet women where they are and continue to make a fundamental shift from anti-aging to pro-aging and from an industry-driven aspirational beauty ideal to a personal ideal where women define beauty for themselves.” As part of this new direction, Reserveage charged a renowned female photographer and notable female artist to create new packaging that represents a more inclusive, broader definition of beauty, as well as the idea that beauty, wellness, and self-care are inextricably linked. Rising to the challenge, they combined a vibrant color palette with real floral photography to capture the spirit and essence of a bold, modern woman—her individuality, growth, and multi-faceted beauty. This female-driven campaign was created by women for women, which is reflected in the elevated packaging design, as well as the overarching message that beauty itself—and the products that help a woman achieve it—begin from within. In addition to the new packaging, the brand will launch a new digital and influencer campaign, website, and tagline to ensure its core consumer feels represented, understood, supported, and inspired. “We truly are a company that believes beauty doesn’t have a time limit and that what makes a woman unique is also what makes her beautiful,” says Sadok. “Our new brand look and tagline ‘Believe in your beauty. We do.’ embodies this belief and inspires women to believe it too.” The new campaign has started to rollout across Facebook, Instagram and TikTok, as well as print ads, broadcast media advertisements, and in-store takeovers at select retailers this year. Consumers can now see the new packaging available for purchase on Reserveage’s website, Amazon, Whole Foods, Vitamin Shoppe, Natural Grocers, CVS Pharmacy, Vitacost, IHerb, and soon at key retailers including King Soopers, Ingles, Raley’s, Publix Green wise locations and more. For more information visit Reserveage.com/new look or follow-on Instagram @reserveagenutrition. About Reserveage: Founded and run by woman, Reserveage is a leading wellness and beauty brand. Their name combines the words “reserve” and “age” to highlight one of their flagship supplement ingredients, resveratrol, a compound found in red wine that helps women to stay healthier for longer. They are category pioneers in the supplement space with three number one selling brands, including resveratrol, collagen, and keratin. With the addition of a new skincare line featuring a proprietary microencapsulated copper peptide technology that promotes the appearance of collagen-rich skin, they have established a complete self-care system that supports beauty, health, and well-being from the inside-out and outside in. Reserveage brings every product to market with science-backed results— ensuring high-quality, proven products that help women of all ages to look and feel radiantly healthy, inside, and out. Reserveage is available at some of the world’s top retailers, such as Amazon, Vitamin Shoppe, CVS Pharmacy, Whole Foods, Natural Grocers, King Soopers, Vitacost, Iherb, natural stores nationwide and more. For more information, please visit Reserveage’s website and @reserveagenutrition on Instagram. Contact Details Powers PR Alex Wollman +1 914-588-0313 alex@powers-pr.com Company Website https://www.reserveage.com/

July 19, 2022 09:10 AM Eastern Daylight Time

Image

Unocoin Collaborates With CleverTap to Offer Its Users Omnichannel Customer Experiences

CleverTap

CleverTap, the modern, integrated retention cloud, today announced it has partnered with Unocoin, India’s first crypto exchange, to optimize, accelerate their user engagement, and provide a seamless omnichannel customer experience. Through this collaboration, and by integrating CleverTap’s solution into its app, Unocoin is now equipped to better understand user behavior and has the ability to create segments based on user activity, demographics, and other parameters. Unocoin will also be able to create hyper-personalized campaigns to engage with its audience across multiple channels at the right time with precise communication. “As a platform that helps individuals with investments into cryptocurrencies, we need to be cognizant of the exact needs of our users. Understanding a customer’s behavior on our app becomes vital as this helps us provide a tailored experience. Since awareness and understanding of cryptocurrencies at large is at a nascent stage, delivering precise communication becomes all the more important,” said Suhas SK, Senior Vice President - Marketing, Unocoin Technologies Private Limited. CleverTap enables Unocoin to keep track of app activity, in-app purchases, and returning users. Unocoin will also be able to personalize customer experience using real-time behavioral data with precise predictive recommendations, leading to engagement opportunities based on each user’s exact needs. “We are delighted to partner with Unocoin in their journey to make investing in cryptocurrency easy for all. With CleverTap Retention Cloud, Unocoin will be able to hyper-personalize the experience for every investor. Today, hyper-personalization is crucial at every point in a customer’s journey and is a key enabler to growth. We are confident that with our help, Unocoin will be able to grow and offer its customers exactly what they need,” said Vikrant Chowdhary, Chief Growth Officer, CleverTap. About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights, and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1,200+ customers in 60+ countries and 10,000+ apps, including Gojek, ShopX, Canon, Mercedes Benz, Electronic Arts, TED, Jio, Premier League, TD Bank, Carousell, Papa John’s, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Backed by leading venture capital firms, including Sequoia, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, São Paulo, Bogota, Amsterdam, Jakarta, and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter. About Unocoin Started in 2013, Unocoin is a Bangalore-based technology startup and is India’s first entrant into the bitcoin industry. The company operates India’s largest (in Indian customer base) BTC-INR trading platform which enables Indians to buy, sell, store, use, and accept bitcoin. At its peak, Unocoin processed transactions worth more than INR 2B per month for its 1,300,000+ customers. The startup has been featured among the Top 20 companies in The Fintech20: India List, and have won prestigious titles like ‘The Golden SABRE award’ in financial communications for the project, ‘Bit-by-Bit: Building Bitcoin in India’ and ‘TECH30’ award from YourStory.For more information, visit https://www.unocoin.com/in Forward-Looking Statements Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

July 14, 2022 04:12 AM Eastern Daylight Time

Design Guru Bobby Berk Helps Get Your Backyard Ready for Outdoor Entertaining

YourUpdateTV

Summer is here and many of us are dusting off our patios and getting ready to host family and friends. Recently, Bobby Berk, design expert from Netflix’s Queer Eye, teamed with Shutterfly on a nationwide satellite media tour to discuss some fresh and easy ways to personalize and style your outdoor space. A video accompanying this announcement is available at: https://youtu.be/qqw_Eo7WJA0 It’s time to take advantage of your outdoor space and find budget-friendly ways to make your entertaining area stand out. Luckily, with Shutterfly’s new outdoor home collections, it’s easier than ever before. The collection is made up of seven new products - from pint glasses and picnic baskets to pillows and serving platters - all uniquely designed in an array of aesthetics by independent artists, making it easy to bring your personal style into your outdoor space. According to Berk, “Infusing color is always a great way to elevate one’s outdoor tablescape. From neutral prints to earth tone colors, it's a simple way to perk up your outdoor dining scene.” Berk also suggests adding pillows to each dining chair or using a simple runner to brighten up your table. "A mistake people tend to make when designing their tablescape is choosing items that overpower the space," Berk says, "You want to make sure your space and your guests don’t feel so crowded and that they actually feel like they are outdoors.” For more information and tips on styling your outdoor space, visit shutterfly.com About Bobby Berk Berk is best known as the design guru on Netflix’s Queer Eye, but his rise to fame didn’t happen overnight. After years in the creative and design field, he took the leap to start his own brand. Epitomizing hip, urban luxury, Berk’s designs reflect a stylish and youthful spirit that perfectly fits any lifestyle. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 13, 2022 01:30 PM Eastern Daylight Time

Video

Assembly Releases Newest Global Luxury Brand Report: New Horizons for Luxury in China

Assembly

Hot off the press – Global omnichannel agency Assembly is back with our much-anticipated global luxury brand reports. In 2022, we release a first-of-its kind-installment, focused on the market quickly becoming the most critical for luxury brands worldwide: China. Download your copy of: LUXE IN CHINA – New Horizons for Luxury Brands In 2020, it was reported that by the year 2025, China will contribute to half of all luxury goods purchases worldwide. Two years later and that trajectory is very much on track, as experts expect China to take its place as the world’s largest luxury personal goods market within the next three years. Not only are the trends we see in this market relevant to the brands seeking to win the hearts and minds of Chinese consumers – but they also point towards luxury’s future place in the lifestyles of up-and-coming generations around the world. Where China leads in technological advances and innovation and bold, new experiences, others often follow. In the 2022 report, we look at four key defining trends, with insight and examples of successful implementation and transformation done by global brands in the Chinese market: Emerging Media Formats Our Future in the Metaverse The Evolution of Offline Immersive Experiences New Consumer Engagement Beyond Brand We also look at media investment trends across key luxury categories, as a signal of the continued digitalization of luxe brand experiences. While challenging economic conditions and the continued effects of COVID are felt by all, luxury brands are creating vibrant, truly culture-defining moments to create closer connections with luxe consumers. Get your copy today. ABOUT ASSEMBLY: Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,500 of the industry’s top talent, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that find change and fuel growth for brands worldwide. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit www.assemblyglobal.com for more information. Contact Details Assembly Kelvin Lee, Associate Director of Marketing +852 2344 6477 kelvin.lee@assemblyglobal.com Company Website https://www.assemblyglobal.com/

July 12, 2022 09:35 PM Eastern Daylight Time

Image

First version of the SleepX APP has been uploaded to the Google Play Store

Appyea

SleepX, a subsidiary of AppYea (OTC: APYP) a Company that is focused on the development of accurate wearable monitoring solutions to treat sleep apnea and snoring, announces that the first version of the SleepX APP has been uploaded to the Google Play Store. Without a wristband, the current version can be used for breath monitoring, snoring detection and intensity, as well as the amount of snoring per sleep session. The app also provides the user a breathing graph as well as a recording each sleep session. The app is available for free download for all versions of Android starting with version 7.0. "We decided to upload the first version for free, to increase people awareness of the importance of quality of proper breathing during sleep," said Bary Molchadsky, founder of SleepX and chairman of AppYea. “Poor sleep is associated with a compromised immune system, heart problems, reduced physical and mental performance, mood problems, obesity and many other health problems”, said Neil Kline, Founder & former CEO of the American Sleep Association, and a AppYea Board Member. “Unfortunately, most people with sleep disorder breathing problems, like sleep apnea, are undiagnosed and untreated. Our goal with this unique technology is to raise awareness and improve sleep quality so individuals can live healthier and more fulfilling lives.” Free download the SleepX APP for Android AppYea continues in-depth tests and calibration of DreamIT, its wearable data-driven wristband to treat snoring. The wearable contains a vibration motor and sensors that measure real-time physiological indications such as movement, pulse, blood oxygen level, blood pressure, etc. and send the data to the SleepX app on the user smartphone. Unique algorithms combine all data in real time and decide when to activate the vibration, at what intensity, and its duration. The gentle vibration takes you out of deep sleep into a lighter phase, a transition that trains user to breathe properly. Over a short amount of time, user’s brain and body use biofeedback to teach itself to sleep in the correct position and proper breathing technique on its own, leading to improved night breathing over time. At the user's choice, it is possible to receive comprehensive statistical reports on sleep quality and sleep health, as well as alerts about critical health changes that require consultation and follow-up. In the coming months, the company plans to launch the SleepX APP on the APPLE STORE for iPhone users and start marketing DreamIT. SleepX is an Israeli research and development company recently acquired by AppYea. The Company has developed a unique product for monitoring and treating sleep apnea and snoring. The technology is protected by several international patents and the Company plans to start serial production in 2022. The Company currently focuses its activities on the development and commercialization of its flagship product DreamIT. Legal Notice Regarding Forward-Looking Statements This release includes forward-looking statements. Such statements involve risks and uncertainties which could cause actual results to differ materially from those set forth herein. No statement herein should be considered an offer or a solicitation of an offer for the purchase or sale of any securities. Although APYP believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. Forward-looking statements, which involve assumptions and describe our future plans, strategies, and expectations, are generally identifiable by use of the words "may," "will," "should," "could," "expect," "anticipate," "estimate," "believe," "intend," or "project" or the negative of these words or other variations on these words or comparable terminology. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including but not limited to adverse economic conditions, intense competition, entry of new competitors and products, adverse federal, state and local government regulation, inadequate capital, unexpected costs and operating deficits, increases in general and administrative costs, unanticipated losses, financial condition and stock price, inability to carry out research, development and commercialization plans and other specific risks. APYP does not undertake any obligation to publicly update any forward-looking statement. Neither APYP nor SLEEPX are subject to the reporting requirements of the Securities and Exchange Commission under the Securities and Exchange Act of 1934 as amended. Contact Details AppYea inc. Bary Molchadsky +1 800-674-3561 info@appyea.com Company Website http://www.appyea.com

July 07, 2022 02:41 AM Eastern Daylight Time

Image

1 ... 63 64 65 66 67 ... 94