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Thomson Broadcast Signs Agreement to Acquire GatesAir

GatesAir

GatesAir (“GatesAir”), a global leader in wireless, over-the-air content delivery solutions for radio and TV, today announced that Thomson Broadcast has signed a definitive agreement to acquire GatesAir from an affiliate of The Gores Group (“Gores”). The transaction is subject to certain regulatory filings and is expected to close in the second half of 2022. Details of the transaction were not disclosed. GatesAir is a renowned company in the Broadcast industry with a history of powering over-the-air networks worldwide with unparalleled reliability over the past 100 years. GatesAir has recently seen strong growth, coming off a very successful participation in the North America Spectrum Repack program. GatesAir worked with Bowen Inc. on a robust process which involved interest from several strategic and financial parties, with Thomson Broadcast prevailing due to its highly complementary fit. The combination of GatesAir with Thomson Broadcast will create a scaled, comprehensive platform with greater capabilities in innovation, design and product efficiency and an expanded portfolio of holistic, turnkey broadcast solutions. “GatesAir is already an undisputed leader in the broadcast industry, and our combination with Thomson Broadcast will create a combined company of larger scale even better suited to meet the ever-evolving needs of our customers all over the globe,” said Bruce D. Swail, CEO of GatesAir. “I am very proud of the GatesAir team for its stewardship of and innovation in this industry over the past century and look forward to entering the next 100 years as an even stronger business leveraging the strengths of two legendary broadcast brands. On behalf of everyone at GatesAir, I’d like to thank Gores for their strategic guidance which was invaluable in growing our business and driving innovation.” “Over the course of our successful partnership with Bruce and the management team, GatesAir has driven tremendous growth and transformation through organic and inorganic initiatives, establishing itself as a premier, independent broadcast company with market leading technology and service,” said Edward Johnson, Senior Managing Director at The Gores Group. “We have no doubt GatesAir will continue on its successful trajectory and strengthen its market leadership alongside Thomson Broadcast.” For more than 100 years, Thomson Broadcast has forged extensive experience in the fields of Digital Terrestrial Transmission (DTV) and AM Radio, including DRM. Thomson Broadcast is an international French company well known in the broadcast sector. Over the past two years, Thomson Broadcast has received awards for providing exceptional DTT turnkey solutions to large-scale digital migration projects in Africa. “In 2018, we have set the goal to establish ourselves in the US Market. With Thomson Broadcast and GatesAir now united, these two companies will make us stronger in America and globally as well,” says Ylias Akbaraly, Chairman of Thomson Broadcast. "Thomson Broadcast and GatesAir together can bring innovative and revolutionary products to the broadcast industry in the centuries to come,” says Aby Alexander, President of Thomson Broadcast USA. “We are delighted to have reached this point,” says Amine Oubid, CEO of Thomson Broadcast. “From the start we were excited to work with the GatesAir team and saw the obvious fit of the two companies. The transaction closing can’t come fast enough for us. We’re very proud to participate in the rallying of two century-old companies and excited to start working together.” About GatesAir GatesAir, Inc. provides complete solutions for over-the-air radio and television broadcasting, leveraging wireless spectrum to maximize performance for multichannel, mission-critical services. Powering over-the-air networks worldwide with unparalleled reliability for 100 years, GatesAir’s turnkey solutions enable broadcasters to create, transport and transmit radio and TV content. With customers in more than 185 countries, the company leads the industry in innovation and design breakthroughs, improving efficiency and reducing total cost of ownership with all products designed and assembled in the USA. Visit www.gatesair.com for more information, Like us on Facebook https://www.facebook.com/gatesair, and follow us on Twitter at @GatesAir. About The Gores Group Founded in 1987 by Alec Gores, The Gores Group is a Los Angeles-based investment firm focused on partnering with differentiated businesses that can benefit from the firm's extensive industry knowledge and decades long experience. Over its 35-year history, The Gores Group has partnered with over 125 companies. For more information, please visit www.gores.com. About Thomson Broadcast Thomson Broadcast, headquartered in Paris, France and US operations based in West Palm Beach, FL US. Thomson Broadcast has deployed more than 50,000 equipment’s in more than 170 countries, actively participating in the evolution of television and radio transmission. Through the development of the Pulse Step Modulation (PSM) in Radio and creating the automatic Digital Adaptive Pre-Correction (DAP), Thomson Broadcast has largely contributed to shaping the transmission market in both TV and radio. All these have led to the success in winning multiple awards and gaining more than 50 patents in technologies that have become fundamental to the broadcast industry. Visit us at www.thomsonbroadcast.tv for updates and news. You can also find us on: LinkedIn: www.linkedin.com/company/thomson-broadcasttv Twitter: www.twitter.com/ThomsonBRCST Instagram: www.instagram.com/thomson_broadcast Contact Details GatesAir Brian Galante, Dimension PR +1 570-898-2224 brian@dimensionpronline.com The Gores Group Jennifer Kwon Chou, Managing Director +1 310-209-3010 jchou@gores.com Sard Verbinnen & Co John Christiansen/Cassandra Bujarski/Kevin Siegel GoresGroup-SVC@sardverb.com Thomson Broadcast, Public Relation department 561-861-6111 EXT 502 communication@thomson-broadcast.com

April 23, 2022 06:00 PM Eastern Daylight Time

Volatus Aerospace Suspends Strategic Investment in Delta Drone SA

Volatus Aerospace Corp.

Volatus Aerospace Corp. (TSXV:VOL) (OTCQB:VLTTF) ("Volatus" or "the Company") announced today that it has suspended the plan to make a strategic investment in Delta Drone SA that was previously announced on March 3 rd, 2022. Commenting on the decision, Glen Lynch, CEO of Volatus said “As the due diligence activity was being carried out it was apparent that some aspects of the transaction were not positioning well for the planned Volatus activity. Coupled with the unprecedented turmoil caused by the Russian invasion of Ukraine and resulting volatility in European markets, timing for pursuit of such an investment no longer made sense for Volatus”. The two companies have agreed to continue exploring opportunities to work together for each other’s mutual benefit. About Volatus Aerospace: Volatus Aerospace Corp. is a leading provider of integrated drone solutions throughout Canada, the United States, and Latin America. Operating a vast pilot network, Volatus serves commercial and defense markets with imaging and inspection, security and surveillance, equipment sales and support, training, and design, manufacturing, and R&D. Through its subsidiary Volatus Aviation, Volatus carries on the business of aircraft management, charter sales, and cargo services using piloted, remotely piloted, and autonomous aircraft. Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accept responsibility for the adequacy or accuracy of this release. Forward-Looking Information This news release contains statements that constitute “forward-looking information” within the meaning of applicable securities laws, including statements regarding the plans, intentions, beliefs and current expectations of the Corporation with respect to future business activities and operating performance. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results “may”, “could”, “would”, “might” or “will” (or other variations of the foregoing) be taken, occur, be achieved, or come to pass. Forward-looking information includes information regarding (i) the business plans and expectations of the Corporation; and (ii) expectations for other economic, business, and/or competitive factors. Forward-looking information is based on currently available competitive, financial and economic data and operating plans, strategies or beliefs as of the date of this news release, but involve known and unknown risks, uncertainties, assumptions and other factors that may cause the actual results, performance or achievements of the Corporation to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such factors may be based on information currently available to the Corporation, including information obtained from third-party industry analysts and other third-party sources, and are based on management’s current expectations or beliefs. Any and all forward-looking information contained in this news release is expressly qualified by this cautionary statement. Investors are cautioned that forward-looking information is not based on historical facts but instead reflects expectations, estimates or projections concerning future results or events based on the opinions, assumptions and estimates of management considered reasonable at the date the statements are made. Forward-looking information reflects the Corporation’s current beliefs and is based on information currently available to it and on assumptions it believes to be not unreasonable in light of all of the circumstances. In some instances, material factors or assumptions are discussed in this news release in connection with statements containing forward-looking information. Such material factors and assumptions include, but are not limited to: the impact of the COVID-19 pandemic on the Corporation; meeting the continued listing requirements of the TSXV; and anticipated and unanticipated costs and other factors referenced in this news release and the Circular, including, but not limited to, those set forth in the Circular under the caption “Risk Factors”. Although the Corporation has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking information, there may be other factors that cause actions, events or results to differ from those anticipated, estimated or intended. The forward-looking information contained herein is made as of the date of this news release and, other than as required by law, the Corporation disclaims any obligation to update any forward-looking information, whether as a result of new information, future events or results or otherwise. There can be no assurance that forward-looking information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. Source: Volatus Aerospace Corp. TSXV: VOL Contact Details Volatus Aerospace Corp Rob Walker +1 514-447-7986 rob.walker@volatusaerospace.com Company Website https://volatusaerospace.com

April 23, 2022 11:12 AM Eastern Daylight Time

World’s Fastest EVM Completes its First Hackathon

Telos Foundation

Telos Blockchain (ticker: TLOS), home to the world’s fastest, most inexpensive, energy efficient ( Net Zero ), non-congested, credibly neutral, truly decentralized and non-aiding and abetting ( No front running / MEV ) tEVM, is thrilled to announce the winners of the Telos Spark hackathon 2022! The entire team is ecstatic by the number of entries received for the first Telos Spark Hackathon. There were 156 entries and 26 published projects; The team is proud and truly inspired by the traction of this initiative. So many great projects that the team allocated another 20k TLOS to add two more finalists. The judging of these projects ended up being an incredibly challenging task for the team due to all the quality entries. Especially because they were all promising and unique. The most prevalent common denominator that all these great projects had in common was the dedication by each individual team. “These last couple of weeks have blown away all our expectations. Many quality projects are now growing deep roots within the tEVM, and they are loving it and we them. Lots of synergy here and lots of gravity to the speed, low fixed costs and credible neutrality of the tEVM. Telos is not just a hackathon chain. It is a perfect place to build high-performance, scalable and real-world-ready applications!” Justin Giudici, CEO of the Telos Foundation Please congratulate the Telos Spark Winners! ( Watch Video Here ) 1st place: Kluest - 100,000 TLOS 2nd place: Telos Spark Bridge - 50,000 TLOS 3rd place: Chedda - 10,000 TLOS 4th place: Refund - 10,000 TLOS 5th place: Telos.Build - 10,000 TLOS 6th place: VideoWiki - 10,000 TLOS 7th place: Shojiru. - 10,000 TLOS Take a moment and watch the initial video submitted by our first-place winner; From the entire Telos Team, Congratulations! A big thank you to ALL participants of the Hackathon, and please continue to build on Telos! There will be many more hackathons coming. Please continue to follow us on social media. Some inner thoughts: "The dedication, quality, and performance of the Kluest team lead the way. We are excited to see a hackathon project close to a genuine product and could be launched on Telos EVM very soon!" Kersten Wirth, Program Manager & Speaker of the Jury, Telos Core Development "Seeing these applications built in such a short time is exciting. I am always thrilled to see executed transactions on testnet and mainnet in our block explorers as proof that the teams created something that works!" Jesse Schulman, Lead Architect and TCO, Telos Core Development "We have been overwhelmed by the quality of applicants to the Spark Hackathon. The engagement process with applicant teams has been an inspiration, demonstrating the continued strong growth profile in our dApp ecosystem. We can't wait to have these projects built on Telos!" AJ Dinger - Head of Business Development, Telos Foundation "The proof that Telos EVM is ready to accept virtually any project and development and allows teams to build real solutions in such a short time frame is impressive. We are proud that our work enables the Ethereum communities to migrate and deploy on tEVM in a breeze." Douglas Horn,, Strategy and Vision, Telos Core Development On behalf of the entire Team, we want to also thank our friends at Taikai ( https://taikai.network ) for their outstanding support and incredible platform - built on Telos. Some take away notes from the dApps: The majority of these teams have built a dAPP on Telos for the first time. All were excited about easy deployment, fanatic technical support, super-fast transactions, overall performance, and extraordinary low cost. The Seven Telos Spark Finalists KluestApp – (Real World #Metaverse) Allows users to create, play, share & monetize interactive experiences using proven cutting-edge augmented reality & geolocation technologies. https://kluest.com/ Telos Spark Bridge - It is a seamless solution for users to access various dApps to effortlessly bridge their tokens between #Telos native and tEVM at a fraction of the cost and effort. https://spark-bridge.tswaps.com/ Chedda - A lending protocol with isolated lending pools and VE token mechanics allows the token holders to direct token emissions to lending pools. https://telos-hackathon.chedda.store/lend Refund - An expense management system for DAOs. The app tracks and files expenses such as fuel, travel, and meals. Refund makes it easier to track and reimburse all the expenses in your DAO. https://github.com/aleksandargolubovic/TelosSparkHackathon Telos Build - A fundraising platform exclusively for the Telos EVM. https://telos.build/about VideoWiki - Turn your Event Audience into #NFT Fan Clubs. Conduct audience drops for your townhalls, launch parties, and AMAs. https://video.wiki/ Shojiru - A proof-of-concept of a native Telos yield optimizer. A yield optimizer with improved tokenomics to provide a further yield to farmers. https://shojiru.netlify.app/ About Telos Live since 2018, Telos Blockchain (ticker: Tlos) is a third-generation smart contract platform that offers compatibility with Solidity, Vyper and Native C++ smart contracts. Telos provides full EVM/Solidity support with fixed low-cost gas fees and no front running. Uniquely, Telos also offers a path to fee-less transactions via its robust native C++ smart contract support. Even while operating as a Net Zero Blockchain, the chain still sustainably support hundreds of millions of transactions per day, produces blocks in 0.5 second intervals (on a first-in-first-out basis, eliminating front running on the network) and securely validates transactions via a credibly neutral and globally decentralized block producer network. The Telos Blockchain has the throughput needed to facilitate and scale the thriving Metaverse / Web 3.0 better than any other blockchain. Its performance is unrivaled in the industry and was purpose-built to offer speed, scalability, cost-effectiveness, credible decentralization, and end-user fairness. Telos, harnesses its power by utilizing tight C++ on the frontend and a custom WASM runtime environment on the backend. About The Foundation The Telos Foundation is a Decentralized Autonomous Organization established as a promotional and funding body to advance the Telos Blockchain Network and provide support to network applications. Contact Details The Team hello@telosfoundation.io Company Website https://www.telos.net/

April 22, 2022 04:57 PM Eastern Daylight Time

Video

Wrapped Hotels NFT: Pioneering the fractional real-estate scene of the Metaverse

Wrapped Hotels

Wrapped Hotels is an NFT project announcing its upcoming Genesis Launch of 999 hotel rooms on the 28 of April. The multifold growth of metaverse over the past few years has been intriguing. And rest assured that this growth isn’t slowing down any time soon. By 2026, 25% of the people shall spend at least one hour daily in the metaverse, reports Gartner. This brings an opportunity for all to make money in the virtual wave. Individuals, as well as businesses, shall improve their income by building metaverse products. Moreover, about 30% of the businesses shall have metaverse products and services ready by 2026. Therefore, investing and earning in the metaverse is an exciting opportunity, especially if you are up for a long-term game. One of the key investment opportunities in the metaverse is real estate. As per a report, the metaverse real estate was valued at $0.5 billion which is expected to double i.e., $1 billion in 2022. Currently, 4 players are ruling the metaverse real estate market namely The Sandbox, Decentraland, Cryptovoxels and Somnium. The Sandbox rules the market with 62% market share followed by Decentraland with 34%. The Cryptovoxels and Somnium have a combined market share of 4%. Another report predicts, that for the next six years the metaverse real estate to grow at a CAGR of 31%. How Wrapped Hotels Will Change the Metaverse Real Estate? At present, the metaverse real estate has options for buying land, homes and workplaces. After hanging out in one place for a long time you may feel monotony. Moreover, if you want to earn income from it, you’ll have to find a person who wishes to buy or rent your place. Here come Wrapped Hotels to your rescue. If you want to know how? Let me elaborate. Wrapped Hotels is a digital hotel with each room having unique features. The project has a supply of 10,000 rooms. Further, each room has three categories for use. One of the categories is rooms, accounting for 95% of the total supply. The remaining 5% supply comprises lounges and reception desks. The project uses ‘The Sandbox’ metaverse for its’ virtual chain of Hotels. The project allots to each of its NFT holders to a deed of ownership for a room located in The Sandbox metaverse. Similar to a real-world hotel, users can rent their rooms and generate a passive income. Coming to the ambience of the rooms that are out of this world (pun intended). The project team has worked hard on the aesthetics of the room by providing over 200 jaw-dropping furniture models (traits). Also, the furniture well caters to the utility of the room. The other aspect is that no two rooms are alike and hence an element of surprise for the people renting a new room every time. How Do I Earn from Wrapped Hotels? This is a question worth asking once you have seen the mind-boggling design of the rooms. Consider, Wrapped Hotels a commercial real estate. To explain further, real-world commercial properties like hotels, malls, shops etc. attract people & businesses and in return generate income. The same is the case with this digital hotel. Initially, the project aims to crowdfund The Sandbox plot. The people crowdfunding the plot will get project NFT in return which will signify ownership of the room. As there will be 10,000 rooms, therefore each NFT will correspond to the 1/10,000 th part of the plots. Each owner shall have the liberty to monetise their part by organising events, showcasing an NFT collection, a virtual party etc. Other than this, the room owners will get additional 8% redistribution of secondary market sales royalties. This yield comes from the staking of rooms, and gets a multiplier in the form of a colour attribute; the colour of the walls represents the tower your room lies in. So, if you own multiple rooms in the same tower, you will get a higher return on investment. The ROI calculation doubles further if the rooms are on the same floor of a tower. Project Roadmap The Q1 of 2022 marks the start of the project. The Q1 shall commence with the community growth and exclusive raffles with NFT airdrops and prizes for whitelisted members. Upon reaching a sales milestone the room owners will get benefits. At 5% sales, 2 whitelisted members will get free NFTs room airdrops. The same giveaways will be conducted at 25%, 75% and 100% sales milestones. During the sale, the Wrapped Hotel team will launch a Merch store, organise giveaways, conduct paid promotions, and funds transfer to the community wallet. The Opensea royalties redistribution among the room owners will commence upon achieving 100% sales. The Q2 of 2022 will bring up the heat with land selection for hotel development in The Sandbox metaverse with the vote from room owners. This will be done by the mean of a community vote regarding the choice of lands where the Wrapped Hotels will be located on. Upon acquisition of the land, the French VoxEdit design team will import the rooms and buildings to give you an awesome experience. Upon full integration of the hotels, they will be ready for the grand opening featuring famous artists (think SnoopDog or Deadmau5 ) and brands ( Gucci and Carrefour ) already metaverse based. In the third quarter of 2022, the room owners will be able to lend or rent their rooms via the Wrapped Bookings app. The lounge and reception area owners get a fee upon getting a booking in the hotel. The excitement and elements of surprise won’t stop here but will continue with the development of the Wrapped ecosystem. You will get to know about them through the Wrapped Hotel website and our loyal community on Discord. Genesis Sale: An Opportunity for Earning Greater Returns Wrapped Hotel is giving us an opportunity to participate in the Genesis pre-sale. There are 999 rooms available for sale. 10% of the Genesis room holders will further get lucky with a free NFT Airdrop during the public sale. Increased chances of minting rare NFTs i.e., lounge and Reception Desk. Increased redistribution rate as the overall room point allocation is higher on the Genesis Presale. Thus, a higher drop rate of rare rooms also means an higher passive income redistribution compared to the Public Sale one. Genesis room owners will get numerous giveaways of IRL resorts and hotel experiences. About Wrapped Hotels Wrapped Hotels is a collection of 10.000 unique and finely designed rooms.Holding any of these rooms will grant you access to the Wrapped ecosystem that will include an airdrop of its equivalent structure in the metaverse as well as a passive income stream from the first quarter. This 3D version will be part of our towers on The SandBox and yours to rent or party! Contact Details Wrapped Hotels Media Group wrappedhotels@gmail.com Company Website https://wrappedhotels.io/

April 22, 2022 12:43 PM Eastern Daylight Time

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Telos Neutralizes its Past and Present Carbon Footprint - Net Zero

Telos Foundation

Telos Blockchain (ticker: TLOS) is thrilled to announce to the billion plus global citizens that proudly celebrate and embrace Earth Day that they now have a carbon-neutral smart contract option. Telos with the consulting aid of Plannet Zero, part of RedShaw Advisors Ltd, a leading carbon risk management and procurement firm, have committed to purchasing sequestration projects that will negate the emissions of the blockchain’s entire history. The offsetting is being performed in the form of biochar, which sequesters carbon (removes it from the atmosphere permanently), versus buying emission avoidance credits. Going Net Zero is the sweet spot that the Telos core developers have been striving to tap into for some time now. Up until now Telos’ energy consumption has been scaled down via decarbonization to bring the energy consumption down to less than 0.000002 kWh per transaction. This was monumental when compared to Bitcoins’ 2,258.49 kWh per transaction, Ethereum’s 238.22 kWh per transaction or even Visa’s ~0.00148 kWh per transaction where Telos is still a massive ~740x less. This was a great stride, and the team is very proud of this achievement, but it was still short of the goal of becoming environmentally invisible. Plannet Zero worked with Telos to calculate their carbon footprint by conducting an analysis to quantify the Telos blockchain’s energy consumption over the life of the chain. This analysis dated back to the first block ever generated, late 2018. Now, Telos is continuing to work closely with Plannet Zero to validate Telos’ emissions profile and carbon reduction purchases. Telos has also already allocated the funds needed to continue sequestering the equivalent release of carbon by the blockchain into the future. The commitment made was to first neutralize the carbon footprint of the past and then to continue neutralizing the carbon footprint as needed. As a result, Telos will now be a Net Zero Layer 1 blockchain that is still ludicrously fast, inexpensive, not congested, credibly neutral, decentralized, easy to deploy on and free of any front running / MEV. “dApps now running on the tEVM will be running carbon neutral smart contracts by default. The same neutrality umbrellas over all the end users minting and trading NFTs or coins on the Telos Blockchain. There is something bigger than all of us to be said about this achievement!” AJ Dinger, Telos Head of Business Development In addition to offsetting the blockchain’s carbon footprint, Telos in conjunction with Plannet Zero, is in the final stages of meeting all carbon neutral requirements for Scope 1, Scope 2 and operational scope 3 emissions for every aspect of Telos, including Telos Foundation and Telos Core Development staff. The carbon offset will be all encompassing and will be in full compliance with BSI PAS 2060 and will be verified by BSI. About Telos Live since 2018, Telos Blockchain (ticker: Tlos) is a third-generation smart contract platform that offers compatibility with Solidity, Vyper and Native C++ smart contracts. Telos provides full EVM/Solidity support with fixed low-cost gas fees and no front running. Uniquely, Telos also offers a path to fee-less transactions via its robust native C++ smart contract support. Even while operating as a Net Zero Blockchain, the chain still sustainably support hundreds of millions of transactions per day, produces blocks in 0.5 second intervals (on a first-in-first-out basis, eliminating front running on the network) and securely validates transactions via a credibly neutral and globally decentralized block producer network. The Telos Blockchain has the throughput needed to facilitate and scale the thriving Metaverse / Web 3.0 better than any other blockchain. Its performance is unrivaled in the industry and was purpose-built to offer speed, scalability, cost-effectiveness, credible decentralization, and end-user fairness. Telos, harnesses its power by utilizing tight C++ on the frontend and a custom WASM runtime environment on the backend. About The Foundation The Telos Foundation is a Decentralized Autonomous Organization established as a promotional and funding body to advance the Telos Blockchain Network and provide support to network applications. Contact Details The Team hello@telosfoundation.io Company Website https://www.telos.net/

April 22, 2022 09:07 AM Eastern Daylight Time

Video

Mirriad Appoints New North America Partnership Heads, Building on Continued Company Growth and Expanding Leadership Team

Mirriad

Mirriad, the leading in-content advertising company powered by Academy Award Winning AI technology, today announced that it has extended its leadership team with the appointments of Matt Douglas as Head of Programmatic Partnerships, and Zac Reeder as Head of Studio Partnerships. Both join Mirriad following the publication of the company's latest whitepaper which highlighted the positive impact in-content advertising has on audience reach and consumer engagement and purchases. “Matt and Zac bring extensive industry expertise to Mirriad in their new roles. These roles are critical to support our market growth as we help brands to reach and engage with core audiences and enable content creators to drive incremental revenue,” said Mark Melvin, EVP, Sales & Brand Partnerships at Mirriad. “We’re excited for both to contribute to our continued growth. Their robust knowledge and relationships are excellent additions to our team given their proven successes across the programmatic advertising and production arenas.” As the new Head of Programmatic Partnerships, Matt will be responsible for developing strategic relationships and seamlessly integrating partners into the Mirriad tech stack. He joins Mirriad after serving as the Managing Director of Dromilly Consulting, where he built programmatic revenue strategies for OTT clients across CTV, mobile and web based delivery platforms. Before launching his consulting firm Matt managed the programmatic video demand sales team at Verizon Media. Prior to that he was the founding member of the first trading desk at ZenithOptimedia. Matt began his career at 24/7 Real Media, where he served as the Director of Strategic Technology and then as the Head of Technology Sales in Australia, leading business development, account management and ad operations. Matt will report to Mark Melvin, Mirriad’s EVP of Sales and Brand Partnerships, and is based in New York City. Zac joins Mirriad as the Head of Studio, Film, and TV Partnerships and is responsible for expanding Mirriad’s content supply from producers and distributors. He brings 20 years of entertainment industry experience in acquisitions, sales, and production to his new role. Zac began his career as the Head of Acquisitions for PorchLight and MarVista Entertainment, and co-founded the producers representative firm, Circus Road Films. He then went on to help launch Hallmark’s streaming service, heading-up content strategy and acquisitions, before joining Netflix’s global studio features acquisitions team. Most recently, Zac ran his own production and sales company, Lucky 27 Media, which provided content to companies such as Netflix, HBO, Lionsgate, and Fox Sports. He executive produced several television projects including “The Outpost” for The CW and “24/7 College Football” for HBO, for which he was nominated for an Emmy in 2019. Based in Los Angeles, Reeder will report to Mark Melvin, Mirriad’s EVP of Sales and Brand Partnerships. “As the digital advertising landscape continues to change, it’s essential for brands to identify new ways to reach consumers, and Mirriad provides an exceptional option,” said Matt. “I’m looking forward to strengthening and deepening the company’s relationships with programmatic partners to ensure that Mirriad continues to provide its clients with innovative technology solutions.” Zac continued: “As a former producer and network executive, I’m thrilled to join the team at Mirriad at a time when their brand integration business is set to explode in the marketplace as advertisers search for new ways to reach viewing audiences who have become more and more impervious to traditional commercials.” For more information about Mirriad, please visit https://www.mirriad.com/ About Mirriad Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions. Mirriad currently operates in the US, Europe and China. Contact Details Kite Hill PR Liana Zamora +1 551-225-4942 mirriad@kitehillpr.com Company Website https://www.mirriad.com/

April 22, 2022 09:00 AM Eastern Daylight Time

INSURANCE LUMINARIES FLOCK TO HIGHWING

Highwing

Highwing, commercial insurance’s first marketing platform, has named insurance veteran Jim McKenney as Chief Executive Officer and added an advisory board of highly experienced professionals to support its aggressive expansion. Effective immediately, McKenney will lead the company’s talented team of insurtech professionals and realize the company’s vision to address significant challenges and opportunities in commercial insurance through technology. President and Co-founder Erik Mitisek will remain with the firm, leading new business development, marketing and sales. “After developing and implementing sophisticated technologies in one of the world’s leading carriers, I know the value and potential of Highwing and its next-generation marketing platform,” said McKenney. “I’m eager to build on its growth and reputation, ultimately moving the industry forward to meet the promise of technology and speed up the time it takes to bind insurance.” McKenney has a proven record of leading the strategy and implementation of workflow platforms. Among other notable achievements, he led a 600-person team of experts in product and underwriting as Senior Vice President for Liberty Mutual. As EVP Business Head and Chief Strategy Officer for Intellect Design Arena, he led global digital transformations for leading large-scale carriers. A newly created Advisory Board will support McKenney. Chaired by industry veteran Patrick Kinney, retired Executive Vice President Field Management, Business Insurance, Business Insurance Marketing and Communications for Travelers, the three-person board includes Piyush Singh, founder and CEO of Terrene Labs and former CIO of Great American Insurance, and Jim Klotz, former Vice President and Research Council fellow for Aite-Novarica Group. The team brings unparalleled industry knowledge, strong relationships with large and mid-sized carriers, and a passion for using technology to serve all aspects of the insurance industry — from clients to carriers to brokers. “Solving the most challenging problems in insurance takes decades of experience and knowledge to understand the pitfalls and opportunities,” said Kinney. “Working together on a product that breaks down barriers and changes the paradigm for brokers and carriers has been a longtime goal for all of us. We look forward to a collaboration that brings this to life for the industry.” Highwing has experienced rapid growth since its $4M capital raise in 2020. In the last six months, Highwing has added new middle-market brokers to the many top 50 U.S. brokerage firms already using the marketing platform to accelerate workflows, innovation and growth. “Highwing is at a tipping point, and Jim and our slate of advisors have the experience, relationships and passion for scaling rapidly,” said IMA Financial Group Chairman and CEO and Highwing Director Rob Cohen. “The success of Highwing goes beyond company growth; it sets the industry on an innovation path to effectively deploy technologies in a way that transforms how brokers and carriers work together.” Highwing provides open-data-powered solutions that bring brokers and carriers together for faster transactions and transparent communication while enabling integrations with best-in-class tools at every marketing process and workflow stage. Highwing’s platform enables brokers and carriers to market, quote and bind policies faster, write and retain more profitable business, track insights, improve communication and speed up innovation through its open API and data model. Contact Details Highwing Will Alverson Will.Alverson@highwing.io Center Reach Communications Tracy Henderson +1 720-989-3530 tracy@centerreachcommunication.com

April 21, 2022 09:02 AM Eastern Daylight Time

tvScientific Raises $20 Million Series A Funding to Drive Performance Advertising for Connected TV

tvScientific

tvScientific ( tvscientific.com ), the most sophisticated performance advertising platform built for the connected TV (CTV), announced today it has raised $20 million in Series A funding to expand on its mission to make TV advertising a massive growth driver for brands and apps of all sizes. The round was led by Norwest Venture Partners, with participation from strategic partners NBCUniversal and Hearst Ventures. “Advertisers have always coveted the reach and engagement of television, but the medium’s immeasurability has made it inaccessible to all but the biggest brands,” said Jason Fairchild, co-founder and CEO of tvScientific. “We’ve unlocked the awesome power of television for all types of advertisers by simplifying and automating CTV buying and optimization while leveraging massive data to prove the value of TV advertising.” Built specifically for performance marketers, tvScientific is the first company to offer ad buying, measurement, and optimization for CTV advertising all in one platform. The tvScientific platform connects with 95% of AVOD streaming apps through direct deals allowing advertisers to successfully scale their campaigns. The platform leverages proprietary attribution technology that enables advertisers to match ad exposure to site visitations and other desired outcomes with a 1:1 deterministic ID match, giving advertisers 100% accuracy and transparency they value. The end result are highly targeted ads that can be optimized through tvScientific's proprietary automatic optimization technology to help advertisers achieve their user acquisition goals, all while giving advertisers radical transparency and complete control over their data, including access to log-level events. Television has been one of the most prominent advertising channels since the 1940s and ‘50s, but most performance-based advertisers eschew the channel in favor of digital media and other, more quantifiable channels. In the rise of CTV, which currently penetrates 94 million U.S. households, and its inherent measurement capabilities, performance advertisers face new opportunities. eMarketer predicts that CTV ad spend in the U.S. will reach $29.5 billion by 2024 — more than 40% of total TV ad spend today. “The reality is that the $72 billion U.S. television advertising market is dominated by fewer than 500 national advertisers,” said Jeff Crowe, managing partner, Norwest Venture Partners. “CTV opens the door for many new advertisers to pursue performance advertising in an effective and cost-efficient way. tvScientific has practically eliminated the friction in CTV advertising and made it far easier for businesses of all sizes to buy CTV inventory with the control, measurement and accountability they’re accustomed to getting from search and social channels.” Since launching its platform in April of 2021, tvScientific has experienced rapid growth. tvScientific offers fully managed services and also makes its technology available as a self-serve platform so marketers can bring their performance TV buying in-house at any time. The funding brought tvScientific’s total amount raised to $23 million, including a $3 million seed round from IdealabX, AperiamVentures, and angel investors from companies such as Yahoo!, Kabam, Integral Ad Science, GoFundMe and others. The company was founded by senior executives with deep roots in digital media, programmatic advertising, and ad verification, including Bill Gross, founder of GoTo.com; Jason Fairchild, co-founder of OpenX; Kent Wakeford, former COO of Kabam and co-founder of Integral Ad Science; and David Koye, former chief digital officer of SummitMedia. The company will use the new funding to grow its customer base, hire for key roles in engineering, product, data science, marketing, sales and other departments, and continue innovating the product in support of the company’s mission of making TV accessible, measurable and performant for all businesses. About tvScientific tvScientific is the most sophisticated performance advertising platform built for connected TV. The tvScientific platform makes TV advertising accessible and measurable for brands and apps of all sizes. tvScientific offers a self-managed solution custom built for performance marketers, that simplifies and automates TV buying and optimization, leveraging massive data to prove the actual value of TV advertising. The platform reaches 95% of AVOD inventory using proprietary, deterministic ID technology to measure ad exposure to outcome in an approachable, radically transparent and scalable way. An Idealab company, tvScientific was co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. The company is headquartered in Pasadena, California. For more information, visit https://www.tvscientific.com. Contact Details Kite Hill PR Ernestine Belgrave +1 917-689-8488 ernestine@kitehillpr.com

April 21, 2022 09:00 AM Eastern Daylight Time

bemyfriends Announces Global Launch of Bespoke Platform Builder b.stage, a New Software Service for Creators and Iconic Brands to Build, Own and Operate Their Own Platform

bemyfriends

SEOUL, SOUTH KOREA - Media OutReach - 21 April 2022 - Today, global fandom business builder bemyfriends announced the global launch of b.stage, a bespoke platform builder created to unleash the power of fandom and boost the creator economy. The new software-as-a-service (SaaS) solution empowers creators and iconic brands to build and operate their own platform, taking the hassle out of creating while making the process more rewarding. b.stage offers all the tools and services creators need to form deeper connections with their fans, and helps them turn their creations into a sustainable business with simple transactions. By easily building their own platform through b.stage, creators and iconic brands can give fans content they cannot get anywhere else. Creators can transform their content into a lucrative business by selling it however they wish – individually, through a subscription, and on a limited or full-time basis. Supporting memberships, digital rewards, e-commerce and more, the solution offers ways to connect with fans that go far beyond likes. It also connects creators with an ecosystem of powerful business partners – known as “b.stage enablers” – offering elite business operations to help grow their business. This allows creators to focus on what they love to do, helping them reach new heights of creativity. “With b.stage, creators can finally feel the true sense of freedom that comes with owning your own platform,” said Steve Seo, co-CEO of bemyfriends. “Now, instead of bouncing from one platform to another to manage their fanbase, creators can build a home for their content and fans that adds value to their business. Our bespoke platform builder combines our years of experience leading the K-pop fandom industry with technologies that make it easier for creators to reach their potential.” Placing everything from management tools to monetization and data analysis all in one place, b.stage opens up entirely new ways to connect with fans. Creators can give their fans a glimpse into their lives by posting thoughts, ideas and funny memories, while fans can connect with one another through comments, photos and more. From the moment a creator builds their platform, anything they share becomes their property. Everything they create, including their data, is directly downloadable, and remains their property even if they decide to leave. Creators also have complete control over how their platform is monetized. Solutions covering everything from one-time payments to donation buttons and subscriptions are embedded in users’ platforms for seamless setup, while a bemyfriends experienced team member can assist with any and all transactions. The signup process is quick and straightforward, and the ability to choose exactly what information members are asked to provide helps creators better understand their fans. Beginning in the second quarter of 2022, b.stage’s easy-to-read dashboard will offer creators everything they need to manage their e-commerce operations, including global shipping, stock management, payments and more. Creators will receive easy-to-digest data about their fans’ journeys, interests and behaviors. From K-pop to global brands, the bemyfriends leadership team is built on years of experience in the fandom industry. It all started with Weverse Company, the first company of its kind to introduce fandom technology to global entertainment. Those same fandom gurus then set their sights even higher, developing a home for creators and iconic brands that supports them on an even larger scale. Using the same proven K-pop fandom mechanisms that helped boost the profile of talents like BTS, bemyfriends offers users the best technology, a peerless partnership ecosystem, and access to the communities that make the creator economy a better place for all. With multiple options available, b.stage makes it easy to select the perfect plan to suit your needs. The solution can be scaled up or down to enable everyone from individual creators to iconic brands to grow their fanbase and make money from their content. b.stage is already being used by notable celebrities and opinion leaders, as well as esports powerhouses like T1. The platforms these brands and creators developed will help unleash the power of their fandom and take their content and business to the next level. bemyfriends was founded in January of 2021 and has raised more than $10 million in funding since its inception. Check out this brand film to learn more about how bemyfriends is making creating more rewarding. About bemyfriends Founded in 2021 by global fandom gurus from the Weverse Company, bemyfriends develops products and services that help creators, artists and iconic brands build strong, lasting businesses and happy fans. Our b.stage solution allows you to build your own bespoke platform, creating a place for your content and fans to call home and helping you foster creativity and grow your reach. From digital content sharing, rewards, membership and data analysis to cross border e-commerce, shipments and global payments, we take advantage of the latest technology to make finding and building your fan community simple. Check out the latest b.stage branded videos to learn more about innovations that are optimized for the fandom industry. For more information on bemyfriends, please visit www.bemyfriends.com. #bemyfriends Contact Details Jennie jennie@bemyfriends.com

April 21, 2022 09:00 AM Eastern Daylight Time

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