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New Earnings Report from hoo.be Reveals Financial Reality of Content Creators

Full Scope PR

Link-in-bio platform hoo.be, which caters to the needs of content creators with high engagement through an exclusive invite-only model, has partnered with NeoReach, the influencer marketing software responsible for highly effective data campaigns throughout the creator economy space, to compile a 2022 Creator Earnings Report that highlights important insights into the varying aspects of a content creator’s income. Over 2,000 content creators on the hoo.be platform were surveyed for this report, with conclusive data touching on creators' various sources of revenue, the correlation of longevity as a creator and income, what social media applications generate the most revenue, how link-in-bio tools significantly increase traffic and engagement, and much more. With both companies dedicated to supporting the evolution of the creator economy, hoo.be and NeoReach have gathered vital revenue statistics in order to help content creators — both established and aspiring — identify avenues for growth in order to achieve optimal success. This report also allows the two companies to divulge concrete information regarding the creator economy to the general public, giving everyone front row access into a financial sector that most of the population actively participates in — whether they’re aware of it or not. Valuable insights from the Earnings Report include: Can Content Creation Be Your Day Job? 48.72% of content creators surveyed work as creators full-time 21% of those polled make over $50,000/year as a content creator 35% of creators have been building an audience for 4+ years A Surprising Wage Disparity Emerges: Male content creators report making 1.88X more money than their female counterparts Brand Deals Support Content Creation: Brand deals make up 68% of a content creators' annual revenue Link-in-Bio Tools Make Significant Difference in Growth: 74% of creators polled reported increased traffic/engagement once they started using a link-in-bio tool Audience Engagement & Intentional Content Are Keys to Success: Content creators value audience engagement on all social media platforms over follower count. Over 70% of content creators care more about creating quality content and connecting with their audience than building a follower count and making money. To see the full Creator Earnings Report and learn more, click here. "At hoo.be, it is our mission to not only understand what content creators need in order to succeed on a daily basis, but what the global audience needs in order to get the most value out of this incredible community,” explains hoo.be Founder and CEO, Jordan Greenfield. “With so many creators active on social media, it can be easy to overlook the dedicated work that goes into building and maintaining yourself as a creator and this report provides valuable insight into the various realities of creators and hopefully helps creators of all levels to sustain and grow their digital livelihood well into the future.” And with the future always in mind for hoo.be, the emerging data shared allows the Boston-based startup to anticipate and plan far beyond the existing needs of content creators. As this new level of commerce continues to drive the evolution of our daily lives, the question of expansion is not a matter of “What next?” but rather How far can we go? About hoo.be Hoo.be is redefining direct-to-audience engagement through the link in bios of today’s most popular online creators. From sharing content to building digital communities, hoo.be is the go-to hub for creators to connect their followers with their entire online world. Add hoo.be to all of your social channels & update from a central dashboard to make your online content more discoverable, easier to manage, & more likely to convert. hoo.be helps industry leading talent from Tom Brady to J Balvin, as well as big brands like Sports Illustrated Swimsuit & Spartan Race, to build deeper, direct, & more rewarding relationships with their followers. As an invite-only platform, hoo.be is currently reaching more than 1.5 billion people across social media and plans to further creator monetization through shareable, click-to-purchase, content paywalls for followers to discover & access from anywhere online. Apply to create your own page here - hoo.be/apply For Agencies & Talent Managers email: Dre@hoo.be About NeoReach NeoReach brings the Creator Economy mainstream by empowering creators. With NeoReach, creators turn their passion into a profession; seamlessly monetizing while staying focused on doing what they already love – creating content. NeoReach is the leader of the rapidly growing Creator Economy. The Creator Economy is changing the way people work, learn, and create. More than 50 million people around the world consider themselves creators. To date – NeoReach has helped creators earn over $50m from brands since its inception. Contact Details Full Scope PR Chad Schubert chad@fullscopepr.com Full Scope PR Pia Malihi pia@fullscopepr.com Company Website https://hoo.be

July 20, 2022 09:00 AM Eastern Daylight Time

NBA Superstar James Harden Launches J-HARDEN Wine Through Equity Partnership with Accolade Wines

Accolade Wines

NBA superstar James Harden announced that he has teamed up with Accolade Wines to release his first signature wine collection, J-HARDEN. The equity partnership is centered around a mission to make quality wine more accessible to all consumers. Available in a California Cabernet Sauvignon and a California Red Blend, customers can register for first release access to J-HARDEN at www.j-hardenwines.com. It is scheduled to be available to purchase online and through leading retailers across the United States beginning Sept. 1, 2022. Distributors include Vivino, Go Puff, Bevmo, and HEB. The recommended retail price is $16.99. “My entrance into the wine game is much bigger than just having my own label,” said Harden. “I have always seen the wine industry as a closed-door environment. Through my partnership with Accolade and the release of J-HARDEN, my goal is to make a high-quality product that can be enjoyed by the masses at a reasonable price. If you’re new to wine or an experienced enthusiast, I believe you’ll love this wine as much as I do.” Harden’s involvement in the J-HARDEN label goes far beyond an equity stake. Combining his love for fashion, art, style, and wine, Harden worked closely with the Accolade team to offer his input on the taste, look, and feel that match his personality. Harden added that his wine will be “smooth, full-bodied, and jammy.” “We share James’ passion for making the wine industry more accessible to the masses,” said Enrique Morgan, Accolade’s Managing Director of the Americas. “James brings so much positive energy and a high level of enthusiasm to this partnership that will be felt by anyone who picks up a bottle of J-HARDEN starting in September. We’re thrilled to be part of the same team.” Harden and his team will also have a role in the wine’s creative direction, design, and style. J-HARDEN’s label will include the likeness of Harden’s iconic beard with bright colors and a floral design inside a silhouette of Harden’s face. As a 10-time NBA All-Star and third-leading three-point scorer in NBA history, Harden plans to share his personal wine journey with fans on his social media accounts and introduce J-HARDEN to retailers and shoppers worldwide. The J-HARDEN label is a collaboration with Jam Shed, a popular global brand within the Accolade Wine portfolio. Jam Shed is the second fastest growing wine brand in the U.K., according to Neilsen Scantrack. About Accolade Wines Headquartered in Australia, Accolade Wines draws on a proud heritage, with Houghton established in 1836 and the first grapes crushed at Hardys winery in 1857, to become a world-leading provider of luxury, premium, mainstream, and commercial wines. With three of the top 10 wine brands in the UK and two of the top 10 in Australia, Accolade’s rich and diverse portfolio is made up of distinguished wine brands including Hardys, St Hallett, Petaluma, Houghton, Grant Burge and Banrock Station and modern wine brands such as House of Arras, Echo Falls, Madam Sass and Jam Shed shaking up the global landscape. Accolade is a fully integrated business, managing the entire supply chain from grape to glass. With more than 1400 employees in over 40 countries around the world, Accolade delivers approximately 276 million litres of wine to 130 countries every year. Contact Details Eric Nemeth nemeth@ericpr.com

July 19, 2022 01:03 PM Eastern Daylight Time

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Telland Releases First of Its Kind Farmland NFTs on Telos Blockchain

Telos Foundation

The mint is currently underway on Telos EVM providing users with a unique opportunity to own collectable artistic NFTs representing access to yields from 100 square meters of physical land within the Proyecto Ecológico Nuestro Paraíso in the Northwestern region of Piura, Peru, South America. However, the use-case of Telland NFTs goes far beyond simple ownership. These land plots will contribute to the growth of local farmers' sustainable organic produce and a more robust economy in the region. Perpetual Rewards for Holders Users that mint one or more Telland NFTs will receive annual rewards in perpetuity, financially backed by the revenue generated from the South American farmland. Currently there are only 100 NFT parcels of land priced at $150 USD in TLOS tokens each available to mint. The rewards payment breakdown is as follows: Year 1 of ownership - Holder receives minimum guarantee of $30 (20% APR on NFT mint price) Year 2 of ownership - Holder receives a minimum guarantee of $50 (33% APR on NFT mint price) Year 3 of ownership - Holder receives a minimum guarantee of $75 (50% APR on NFT mint price). This minimum continues perpetually from year 3 onwards. The collection debuts at an ideal moment as accumulating land ownership is more challenging for millennials today than at any other time in our history. Furthermore, Telland NFTs offers holders a chance to generate passive revenue from a real-world asset that benefits the environment while omitting painstaking bureaucratic processes and paperwork. Telland is also a participant in the Telos Mission NFT contest, which offers NFT creators a chance to win substantial prize money and acclaim in the NFT community. The contest has over 60 submissions to date and Telland's participation provides yet another opportunity for value increase in the event Telland is announced a winner. Public voting begins on July 23, 2002, on the TaiKai Network. "We chose Telos primarily for two factors: the community and the technology. The vision of the founders of Telos was to create a community around the ideas of service to society and care for the environment. Telland wants to do just that by converting arid lands into farmlands that produce fruits with a high nutritional content that help the well-being of humanity. In terms of technology, the ease of creating and deploying smart contracts in the Telos EVM, the incredible speed and low cost of transactions was such that the decision to build on their network was simple." -Paul Gonzales, Telland Co-founder "Telland is an amazing example of real-world application of NFTs and a glimpse at the future of tokenised land and real estate. At $150 an NFT, these prove to be a very interesting way to gain exposure to the value of real estate. The idea of being able to buy and trade land rights with such ease is magical to anyone who has had the pleasure of making a traditional real estate purchase where the process is incredibly slow (taking 2-4 weeks) and requiring middle men and costly fees" -Justin Giudici, Telos Foundation CEO About Telos Live since 2018, Telos Blockchain (ticker: TLOS) is an ESG compliant Layer 1 smart contract platform that offers full-service compatibility with Solidity, Vyper and Native C++ smart contracts. The Telos EVM is the most powerful and scalable Ethereum Smart Contract platform built to power Web 3.0. Telos features a robust, third-generation, ESG compliant evolutionary blockchain governance system, including smart contracts, advanced voting features, and flexible and user-friendly fee models. In addition, Telos supports the blockchain ecosystem by serving as an incubator and accelerator for decentralized applications through development grants. Come build with us. About The Foundation The Telos Foundation is a Decentralized Autonomous Organization established as a promotional and funding body to advance the Telos Blockchain Network and provide support to network applications. Contact Details The Team hello@telosfoundation.io Company Website https://www.telos.net/

July 19, 2022 10:06 AM Eastern Daylight Time

Social Betting Marketplace BettorEdge Wins Rising Star Award at SBC North America 2022

BettorEdge

BettorEdge, a no-fee social betting marketplace connecting sports fans, won the Rising Star of the Year award at the 2022 SBC Awards North America, held on July 14 in New York City. Held annually, the awards recognize the expertise and innovation in the North American betting and gaming industry. BettorEdge was up against other successful products and brands this year, including Fubo Gaming, PrizePicks, and MaximBet. “This exciting recognition from SBC is a testament to the space we have built for sports bettors that caters to the betting experience they are craving,” said Greg Kajewski, Co-Founder of BettorEdge. “We’ll continue to innovate and put the bettor first.” In its first 18 months of operation, BettorEdge has grown to a community of almost 11,000 users, who have bet $40 million in orders collectively. The social betting marketplace has also achieved a 75% user retention rate, far above research that shows an average of only 40% retention after a customer first downloads a mobile app ( Apptentive ). The platform took off this past March when it saw more than $3 million in orders on NCAA Conference Tournament Basketball games and NCAA Tournament games. Now, BettorEdge users are betting more than $1 million per week. Kajewski and his co-founder, James Seils, incorporated a strong community aspect into the platform. On BettorEdge, users can opt to donate the fee they saved by using BettorEdge to one of the company’s charitable partners. In the first year since launch, about one fourth of users have opted into the donation service, making up a significant portion of a $10,000 donation that was given to Chad Greenway’s Lead the Way Foundation earlier this year. “We’re grateful to have our work building BettorEdge recognized thus far, but we have far bigger plans in store,” said James Seils, Co-Founder of BettorEdge. “We are clearly fulfilling a need in the marketplace. Keep your eye on BettorEdge for more exciting features and opportunities to bet on the sports you love.” About BettorEdge BettorEdge was founded in 2019 following a University of Minnesota SportRadar Innovation Challenge. Iowa native founders, now Minnesota residents, had a vision of creating a more efficient sports betting marketplace that offered a better fan experience at no fee to the consumer within the US. BettorEdge has a strong emphasis on giving the edge to the bettor through offering a fair market, providing data and analytics and creating a seamless social community. Access to their webapp can be found at app.bettoredge.com and additional information at BettorEdge.com. Contact Details Bailey Irelan +1 614-795-3308 birelan@hotpaperlantern.com Company Website https://www.bettoredge.com/

July 19, 2022 09:01 AM Eastern Daylight Time

News Release

Huobi Global Reaches Strategic Partnership with Chiliz to Launch Fan Token Zone

Huobi Global

Huobi Global, one of the world’s leading digital asset exchanges, has reached a strategic partnership with Chiliz, a world-leading blockchain fintech provider for sports and entertainment, to launch Fan Token Zone, a newly-established trading section specializing in fan tokens, on Huobi Global. Four outstanding fan tokens, $PSG, $ATM, $JUV, and $OG, will be listed on the new Zone. To celebrate the partnership and launch, a special PrimeBox x CHZ Fan Token event will be held from July 19 to July 29; users can participate in this event to win a share of a two million USDT prize pool. With the development and maturity of concepts such as Web3 and Decentralized Autonomous Organization (DAO), fan communities have gained prominence in the blockchain industry, and fan tokens and their holders are playing an increasingly important role in community construction and development. Fan Token Zone enables traders to transact a variety of fan tokens, with the ultimate aim to promote and spur the development of fan communities and DAOs. Huobi Global has held several PrimeBox special events to celebrate various festivals, including Bitcoin Pizza Day, Easter Day, and Valentine’s Day, to elevate the enjoyment of digital assets for users. Each special event comprises a variety of interesting and easy gameplay mechanics, alongside generous rewards. To further incentivize users during this crypto winter, the PrimeBox x CHZ Fan Token event will feature a total prize pool worth two million USDT, and extra NFT rewards from Huobi Global PrimeBox will also be shared among lucky users. During this event, there will be a daily prize pool offered over 10 days, which will be shared based on the number of the new Magic CHZ held by users at 12:00 (UTC) every day. Here are the steps to create Magic CHZ: 1. Get all five cards, namely “CHZ”, “PSG”, “ATM”, “JUV”, and “OG” First, users can complete spot or derivatives trading tasks on the event page to collect the five different cards. Users can also win cards by participating in activities such as Challenge Tasks, Referral, NewListing, Trading Bot, Huobi Earn, Dual Investment, Huobi NFT, Huobi Live, Huobi Community, or Contract Contest. Last but not least, all cards can be gifted to a friend via a link or their UID/DID numbers. Users can obtain the cards by inviting their friends to give them a boost. To collect a card via the link, the recipient needs to download the Huobi App and activate the event via the shared link. 2. Create Magic CHZs With all five cards, users can create Magic CHZs to win a share of the daily prize pool based on the number of new Magic CHZs they hold at 12:00 (UTC) every day. ● Individual's Magic CHZ holdings to prize pool ratio = Individual's number of Magic CHZ created on the day/ Total number of Magic CHZ created by all participating users on the day * 100% ● Individual's share of prize pool = Individual's Magic CHZ holdings to prize pool ratio * Daily PrimeBox prize pool 3. Get more rewards With the Magic CHZs, users can get CHZ badges, football Genie NFTs, transaction fee rebate vouchers, PrimeList Sure-Win tickets, and CandyDrop Sure-Win tickets. In addition, users can collect CHZ shards and Crystals on the event page to win Primebox cards, which can help to increase their chances of creating Magic CHZ. Users can also claim their DID to get a Football Genie NFT in the Huobi Global Primebox event. During the event, users can generate an exclusive DID on the event page and concurrently get a Football Genie NFT, which can be set as their avatar. This exclusive NFT from the Huobi Global PrimeBox event can be traded on the Huobi NFT platform. Extra NFT rewards will also be given to eligible users. As the exclusive partner of PrimeBox x CHZ Fan Token event, Chiliz lets users benefit from the latest innovations in blockchain technology by elevating everyday experiences such as fan engagement in entertainment, alternative payment solutions for conventional products, and more. As a leading exchange which pursues an open ecosystem that actively supports high-caliber projects and users, Huobi Global’s partnership with Chiliz brings it closer to this vision. “Our strategic partnership with Chiliz signals a major milestone in the progress and development of Web3 and DAO,” said Du Jun, co-founder of Huobi Global. “The launch of Fan Token Zone marks the first of many contributions Huobi Global intends for these spaces.” More information about the PrimeBox x CHZ Fan Token Event can be found here. About Huobi Group As a world-leading company in the blockchain industry, Huobi Group was founded in 2013 with a mission to make breakthroughs in core blockchain technology and integrate it with other industries. Huobi Group has expanded into public blockchains, digital assets trading, wallets, mining pools, proprietary investments, incubation, digital asset research, and more. Huobi Group has established a global digital economy industry ecosystem by investing in over 60 upstream and downstream companies in the blockchain industry. Contact Details Ker Zheng +86 139 2280 3249 media@global-hgroup.com

July 19, 2022 06:00 AM Eastern Daylight Time

5 Weird But Cool Investment Property Ideas

Benzinga

Investment properties have the potential to bring in substantial funds while also appealing to an owner’s level of financial risk tolerance. These properties are purchased to generate income and are typically not inhabited by the owner. When researching the various investment properties, consider how much time and attention you will be able to commit to their maintenance and oversight. Investment properties allow you to expand your streams of income and create passive income. Examine fun creative investment properties such as haunted houses or houseboats that have the potential to expand your financial freedom at your own pace. 5 Weird But Cool Investment Property Ideas Investment properties are much more than the commonly associated rental homes with white picket fences. For more conventional investment properties, consider working with a property management company to oversee the property in an organized manner. However, if you crave a more creative investment property, contemplate a stream of income that can be both engaging and profitable by investing in weird, but cool options such as haunted houses and art galleries. 1. Tiny Houses Tiny houses are typically more affordable to purchase than larger-sized houses which can make them an attractive option for people interested in buying their first investment property. The market for tiny homes has increased in demand over the years and provides an avenue of opportunity for a creative investor. For example, an interested investor has the ability to craft an entire neighborhood of tiny houses. If such a project sounds too ambitious, consider the convenience of adding a tiny house somewhere on your property and renting it out. A tiny house on your property has the potential to bring in a steady stream of cash flow while remaining convenient and accessible to you in terms of management. Before deciding to build, check the rules for Accessory Dwelling Units (ADUs) within the neighborhood. Interested in owning a tiny house? Get started with an investment property loan. 2. Houseboats and Campers Houseboats and campers have the potential to provide large profit margins during peak rental seasons. Consider popular vacation locations that can help boost the value of your houseboat or camper. For example, houseboats and campers near prime vacation locations or trending tourist locations have the ability to charge over $300 a night. Investing in a rental houseboat or camper can bring in impressive cash flow during peak seasons such as the summer. Keep in mind that houseboats are unlike other investments and usually depreciate in value over time. In general, houseboats and campers have the potential to draw in substantial funds when placed in the right location, properly maintained, and competitively priced. Interested in owning a houseboat? Get started with an investment property loan. 3. Haunted Houses Haunted houses have the capability to bring in a substantial amount of cash during the fall. Think about a prime location to draw in more foot traffic and remain in close proximity to other attractions. It’s possible to have a haunted house more than pay for itself after one impressive haunting season. It’s recommended to maximize the profits earned during the spooky season by giving yourself the longest amount of time possible to attract customers. For example, some horror events and haunted houses open as early as the first week of September. Consider purchasing a house that has an urban legend behind it to add to the notoriety of the property when it comes time to enthrall and scare guests of your haunted house. One main perk of purchasing a house that’s considered haunted is that they are frequently lower in price than the rest of the market. Of course, there might be a few hair-raising surprises along the way at such steep price reductions. Interested in owning a haunted house? Get started with an investment property loan. 4. Bed and Breakfast Bed and Breakfasts remain a growing industry that focuses on serving people that are interested in short-term stays. The beauty of a Bed and Breakfast (B&B) stems from an owner’s ability to make money in a pleasant and comfortable setting by charging individuals that wish to stay the night within the house. B&Bs frequently provide a sense of intimacy and calm in a building that offers a sense of charm. This comparative advantage often allows B&Bs the ability to be easily recognizable and marketed as a unique experience. When researching potential B&Bs, think about specific sights or attractions close to the property, the unique features of the property, and the total number of guests that you are interested in housing at one time. Happy innkeeping! Interested in owning a bed and breakfast? Get started with an investment property loan. 5. Art Gallery If you have a passion for art, consider renting out a thoughtfully purchased and designed space to artists. The art galleries are intended to showcase artistic talent while also bringing in funds. Usually, art gallery owners obtain income by renting out a space to artists, taking a percentage of art sales, and hosting glamorous events such as galas and auctions. An art gallery in many ways is a partnership with an artist so be sure to foster a positive working relationship. One important note to recall when creating an art gallery is the importance of quality space. The gallery space should highlight and attract a specific niche of the massive art world. Keep in mind that galleries have the potential to lose money due to poor marketing or branding. Invest in promoting your brand and image to spread awareness within the local area and garner buzz before you open. Interested in owning an art gallery? Get started with an investment property loan. Increase Your Income with Investment Properties Investment properties have the opportunity to be as fun and creative as you are. One perk of certain investment properties is that they can earn you money while the value of your property steadily increases over time. When purchasing an investment property, contemplate the level of time and effort that you are willing and able to commit to the upkeep and management of the property. For example, haunted houses that mainly operate in the fall will likely have different time and attention requirements than that of a bed and breakfast. Overall, investment properties can provide an alternative source of income in unconventional fashions that have the ability to accommodate a wide range of budgets. Frequently Asked Questions When researching interesting investment properties, combine your creativity with your financial knowledge to select the ideal property. If you have questions about a specific property or deal, consider speaking with a real estate or financial professional. What’s the down payment for an investment property? The general down payment for an investment property tends to vary depending on factors such as a borrower’s credit score and the specific type of rental property. A lower credit score will likely indicate that an individual will need to pay a larger than average down payment. Investment properties already have higher interest rates when compared to other types of real estate so purchasing an investment property with a low credit score might require a substantial down payment at a much higher interest rate. The reason that investment properties usually have increased interest rates stems from the understanding that people are more likely to default on loans for their investment properties before defaulting on a loan associated with their main residence. In terms of minimum down payment, it’s common to put at least 15% down. Keep in mind that putting down larger amounts for the down payment helps lower interest rates and can promote better loan terms. If possible, contemplate placing a down payment of around 20% or more to help lower the interest rates. How many investment properties do you need in order to retire? The amount of investment properties that an individual needs to retire depends on the properties within the local market as well as a person’s expected monthly financial needs. Examine how much you will likely need to obtain on a monthly basis to live. When calculating the number of investment properties that you will need to retire, keep in mind that passive income gained from rental properties generally decreases with standard expenses such as maintenance. In general, the market has no set minimum number of investment properties that a person needs to retire. However, a person can roughly calculate the number of investment properties needed to retire based on cash-on-cash returns compared to expenses. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

July 18, 2022 02:03 PM Eastern Daylight Time

AMERICA OGGI PUBLISHES ‘ALL-TIME ITALIAN AMERICAN ALL-STAR TEAM’

America Domani

America Domani today released its “All-Time Italian American All-Star Team”, a ranking of the best Major League Baseball players of Italian descent by position. Written by America Domani contributor and acclaimed baseball writer Mark C. Healey, the full article can be found at https://americadomani.com/sports/all-time-italian-american-mlb-all-star-team. Healey analyzed all players of Italian descent who played multiple seasons since the formation of Major League Baseball in 1876. He selected the best player by fielding position, as well as three outfielders regardless of position and one starting pitcher and relief pitcher. “ America Domani has assembled an exciting team of editors and contributors to provide our readers with the best reporting on all things Italy, including Mark C. Healey, who is one of the most respected baseball journalists,” said Al DiGuido, Publisher & CEO of America Domani. “ We’re excited to announce our ranking of the ‘All-Time Italian American All-Star Team’, including iconic players who have made an indelible mark on Italian American culture and have contributed to the rich tradition and history of Major League Baseball.” Launching in August 2022, America Domani is the leading digital media community for everyone who has an affinity for Italian culture. To sign-up for notifications, visit www.americadomani.com. To sign up for daily America Oggi Italian language email updates, visit www.americadomani.com/oggi ABOUT AMERICA DOMANI: America Domani is the leading digital media community for the 17 million Americans of Italian heritage and millions more who have a love and affinity for Italian culture. Staying true to the “Domani” name, which means “Tomorrow” in Italian, America Domani showcases a wide array of engaging content from top Italian American journalists, influencers and personalities, including news, food and wine, culture, travel, comedy, success stories, entertainment and more. America Domani was created through purchasing the licensing rights to the historic America Oggi newspaper and the revival of Il Progresso Italo-Americano. Both titles live proudly on the America Domani platform as dedicated sections for current events and historical content chronicling the Italian American journey over the past centuries. Contact Details Media press@AmericaDomani.com Company Website https://americadomani.com/

July 15, 2022 01:00 PM Eastern Daylight Time

Unocoin Collaborates With CleverTap to Offer Its Users Omnichannel Customer Experiences

CleverTap

CleverTap, the modern, integrated retention cloud, today announced it has partnered with Unocoin, India’s first crypto exchange, to optimize, accelerate their user engagement, and provide a seamless omnichannel customer experience. Through this collaboration, and by integrating CleverTap’s solution into its app, Unocoin is now equipped to better understand user behavior and has the ability to create segments based on user activity, demographics, and other parameters. Unocoin will also be able to create hyper-personalized campaigns to engage with its audience across multiple channels at the right time with precise communication. “As a platform that helps individuals with investments into cryptocurrencies, we need to be cognizant of the exact needs of our users. Understanding a customer’s behavior on our app becomes vital as this helps us provide a tailored experience. Since awareness and understanding of cryptocurrencies at large is at a nascent stage, delivering precise communication becomes all the more important,” said Suhas SK, Senior Vice President - Marketing, Unocoin Technologies Private Limited. CleverTap enables Unocoin to keep track of app activity, in-app purchases, and returning users. Unocoin will also be able to personalize customer experience using real-time behavioral data with precise predictive recommendations, leading to engagement opportunities based on each user’s exact needs. “We are delighted to partner with Unocoin in their journey to make investing in cryptocurrency easy for all. With CleverTap Retention Cloud, Unocoin will be able to hyper-personalize the experience for every investor. Today, hyper-personalization is crucial at every point in a customer’s journey and is a key enabler to growth. We are confident that with our help, Unocoin will be able to grow and offer its customers exactly what they need,” said Vikrant Chowdhary, Chief Growth Officer, CleverTap. About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights, and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1,200+ customers in 60+ countries and 10,000+ apps, including Gojek, ShopX, Canon, Mercedes Benz, Electronic Arts, TED, Jio, Premier League, TD Bank, Carousell, Papa John’s, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Backed by leading venture capital firms, including Sequoia, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, São Paulo, Bogota, Amsterdam, Jakarta, and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter. About Unocoin Started in 2013, Unocoin is a Bangalore-based technology startup and is India’s first entrant into the bitcoin industry. The company operates India’s largest (in Indian customer base) BTC-INR trading platform which enables Indians to buy, sell, store, use, and accept bitcoin. At its peak, Unocoin processed transactions worth more than INR 2B per month for its 1,300,000+ customers. The startup has been featured among the Top 20 companies in The Fintech20: India List, and have won prestigious titles like ‘The Golden SABRE award’ in financial communications for the project, ‘Bit-by-Bit: Building Bitcoin in India’ and ‘TECH30’ award from YourStory.For more information, visit https://www.unocoin.com/in Forward-Looking Statements Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

July 14, 2022 04:12 AM Eastern Daylight Time

SPARK Microsystems Teams with UWB Alliance to Test UWB Coexistence

SPARK Microsystems

SPARK Microsystems, a Canadian fabless semiconductor company specializing in next-generation ultra-wideband (UWB), and UWB Alliance, an international non-profit organization dedicated to the promotion and growth of the UWB industry, have initiated a joint effort to test the coexistence and aggregation capabilities of UWB technology in environments where other UWB or other wireless protocols and radio devices are in use. This first phase includes testing the interoperability and compatibility of a pair of UWB technologies operating in a single environment simultaneously with UWB transceivers from SPARK Microsystems and other industry players. “Generating empirical data through scientific testing is critical for understanding how UWB devices can coexist with other devices,” said Benjamin Rolfe, CTO, UWB Alliance. “The testing we are doing with SPARK Microsystems will enable the industry to progress forward on collaborative coexistence strategies that optimize spectrum sharing while minimizing interference. It will also provide standards-making bodies with factual documentation to aid in amending or modifying spectrum rules, allowing more UWB-enabled solutions to come to market.” Preliminary results of phase one with multiple UWB devices indicate generally good coexistence performance, with the tested devices showing no measurable performance impact from other interfering UWB devices. Testing of multiple devices in aggregation was also conducted. Phase two will expand the coexistence testing to include UWB with U-NII devices in 6 GHz (802.11ax). The full results will become available shortly after the conclusion of the testing. “SPARK Microsystems and UWB Alliance together recognize the importance of coexistence with other wireless devices for widespread market adoption of UWB technology across various markets such as consumer, healthcare, connected cars, smart home and smart factory,” said Frederic Nabki, Co-Founder and CTO, SPARK Microsystems. “We anticipate the results of the testing will educate and inform cross-industry stakeholders on how UWB uses the spectrum in aggregation while coexisting with other radio devices.” About SPARK Microsystems SPARK Microsystems is a fabless semiconductor company that is leading the way towards ultra-low power wireless communications for consumer and IoT-connected devices. With its patented technologies, SPARK Microsystems is bringing to market a high-performance wireless transceiver that allows for orders of magnitude improved power consumption, latency and more accurate ranging and positioning, while providing higher data rates than competing technologies. For more information, please visit www.sparkmicro.com. About UWB Alliance UWB Alliance is an international non-profit organization headquartered in Washington D.C. dedicated to the promotion and growth of the ultrawideband (UWB) industry. The UWB Alliance promotes large-scale deployments of UWB technology by fostering the advancement of the regulatory environment for UWB technologies, providing a center of excellence for UWB education and coexistence, and promoting industry cooperation in the development of specifications and standards for interoperability. For more information regarding the UWB Alliance, visit uwballiance.org. Contact Details Rainier Communications Jenna Beaucage +1 508-340-6851 jbeaucage@rainierco.com UWB Alliance Steve Raymond +1 206-406-0087 steve@uwballiance.org Company Website https://www.sparkmicro.com

July 12, 2022 11:18 AM Eastern Daylight Time

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