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BLOK SPORTS Partners with Premier Rugby Sevens to Enable Peer-to-Peer Sports Betting for Groundbreaking Sports League

Premier Rugby Sevens

BLOK SPORTS, the peer-to-peer sports betting platform that leverages blockchain technology, announced a partnership with Premier Rugby Sevens (PR7s). Through a decentralized betting exchange, BLOK SPORTS’ technology allows fans to securely place wagers on PR7s events directly with friends. The partnership is the first of its kind for a U.S.-based sports league. BLOK SPORTS is backed by several sports tech investors, including NFL legends Marshawn Lynch and Andre Reed. Bloksports.bet is licensed under a Curacao license and is approved to operate in several international markets, including Canada, South Africa, New Zealand, and select European Union countries. BLOK SPORTS is working towards licenses in the U.S. on a state-by-state basis. Since the platform is running on blockchain, all wagers will be transacted securely through a common stable coin, such as USDC, accessible through the BLOK SPORTS app. BLOK SPORTS has removed the frictions associated with other decentralized apps so that even non-crypto savvy users and casual fans can join in. The app will integrate with PR7s’ content to provide a seamless experience for fans to follow the action live while participating in an immersive social wagering experience. “We couldn’t have aligned ourselves with a better partner than Premier Rugby Sevens,” said Mitchell Chun, Founder and CEO of BLOK SPORTS. “PR7s is reinventing the way fans experience the world’s most electric sport. PR7s showcases high-action games that are ideal for sports betting via live broadcasts, digital engagement, and new technologies. At BLOK SPORTS, we’re reinventing how the next generation of fans bet on sports. We’re thrilled to be working with PR7s to deliver a new social betting experience.” “With over two games completed every hour and competitive parity between teams, rugby sevens is an ideal new experience for sports betting enthusiasts. Our partnership with BLOK SPORTS is a historic first step toward integrating wagering into rugby sevens,” said Owen Scannell, CEO of Premier Rugby Sevens. As we scale in 2022, we look to be at the forefront of implementing innovative ways to engage new fans. Being aligned with BLOK SPORTS shows our commitment to leveraging technology to heighten the fan experience and integrating fun gamified platforms.” PR7s recently announced its nationwide expansion into new cities in 2022. The league’s tournaments will bring the famous rugby sevens festival experience to Major League Soccer (MLS) stadiums in San Jose at PayPal Park (Saturday, July 9), Washington, D.C. at Audi Field (Saturday, July 16), and Austin at Q2 Stadium (Saturday, July 30). As the first league of its kind with men’s and women’s teams competing under one umbrella with equal pay, each PR7s event will boast a party-like atmosphere with bands, DJs, games, contests, partner integration, and special appearances. PR7s also unveiled a revolutionary new prize that unites the men’s and women’s competitions, with combined points throughout the season determining the winner of the United Championship. Eight teams compete within four franchises: Experts, Headliners, Loggerheads, and Loonies. A men’s team and a women’s team represent each franchise. About BLOK SPORTS BLOK SPORTS is a decentralized sports betting exchange enabling anyone anywhere to bet others instantly, reliably, and securely without the involvement of a middleman. Its platform safeguards against fraud, removes the need for the house, and provides an unparalleled level of fairness and transparency for players around the world. BLOK SPORTS’ products also include predictive analytics, a suite of social and fan engagement solutions, and a network designed around the upcoming BLOK SPORTS token. Learn more at www.about.bloksports.com. About Premier Rugby Sevens Premier Rugby Sevens (PR7s) is a groundbreaking professional sports league in North America that debuted in 2021. With a focus on accessibility and entertaining content for fans, the league showcases the electrifying sport of rugby sevens through a touring format in cities across the United States and Canada. PR7s is the first sports organization of its kind, with four women’s teams and four men’s teams under one umbrella with equal pay. To learn more about Premier Rugby Sevens, go to PRSevens.com and follow the league on Twitter, Instagram, Facebook, and LinkedIn. # # # Contact Details Eric Nemeth eric.nemeth@prsevens.com Company Website https://prsevens.com/

April 12, 2022 09:47 AM Eastern Daylight Time

Easter gifts Kids Actually Want: From Learning to Fun

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/2V7NL-Jogw4 Play has a profound impact on childhood development. In fact, toys often provide an opportunity for youngsters to learn by engaging their senses, sparking their imaginations, and encouraging interaction with others. With Easter fast approaching, Toy Trends Specialist with The Toy Association, Jennifer Lynch, says now is a great time to find the perfect gifts for the kids on your shopping list. First, Lynch says it’s a good idea to know that one of this year’s biggest toy trends is content creation. Although, digital channels like YouTube may come to mind, she adds, hands-on creation helps with childhood development. Next, she adds that it’s important to understand the benefits of childhood play. Experts agree that active play is essential during the formative years. In fact, it helps grow fine and gross motor skills, including grasping, object manipulation, drawing, independent sitting, crawling, and walking. With that in mind, Lynch highlights a few of this year’s top toys. TOP TOYS: SCRIBBLE SCRUBBIE ARCTIC PETS, CRAYOLA Lynch says kids will be amazed to watch pets change colors with the brand-new Scribble Scrubbie Arctic Igloo (blue in cold water and white in warm water). This toy helps little one’s adventure into the arctic with two new color-change pets, a seal and a wolf. She says imaginations will run wild in pretend scenarios as pets warm up in the cozy, life-like igloo or head outside to go sledding in the cold. Kids can decorate the pets with the included markers, wash them clean and start over again. Other options in the latest line include the Scribble Scrubbie Safari Pets Treehouse featuring tattoo stickers for pets. Direct link: https://shop.crayola.com/toys-and-activities/scribble-scrubbie-pets-arctic-igloo-playset-7474710000.html LEGO JOHN DEERE TRACTOR, LEGO: Designed in collaboration with John Deere, Lynch says the tractor and trailer toy is packed with realistic features. It comes equipped with huge wheels, articulated steering and a driver’s cab with a seat that turns. The toy specialist adds tractor-loving youngsters will enjoy a building challenge plus role-play fun as they construct their very own John Deere tractor. Then, they can have fun exploring all the details packed into the model. Lynch points out that the trailer tips, making it perfect for transporting heavy loads. The wheels let it traverse all terrains, and it has a drawbar with an extra hinge that allows it to navigate hills and valleys with ease. This set serves as a great introduction to LEGO Technic buildable model sets with realistic movement and mechanisms that allow young LEGO builders to explore engineering in an approachable and realistic way. Direct link: https://www.lego.com/en-us/product/john-deere-9620r-4wd-tractor-42136 SQUISHMALLOWS 2022 WILDLIFE SQUAD, JAZWARES: Lynch says while no easter basket is complete without a stuffed toy, table the Easter bunny and opt for an exotic animal from the Squishmallows Wildlife Squad. The line features animals like a fuzzy orangutan, metallic-backed armadillo, and more. Since 2017, the versatile Squishmallows have grown into an international phenomenon and offer comfort, support and warmth as friends, couch companions, bedtime buddies and travel teammates. With more than 1,000 characters to collect, young fans can aspire to be like their favorite characters. Each Squishmallows has its own unique name and storyline to add to the fun. Direct link: https://www.jazwares.com/brands/squishmallows MINI CLAY WORLD CANDY CART, KLUTZ: A perfect miniature scene for crafters with a sweet tooth, Lynch says the candy-colored clay and puffs of pastel cotton let you recreate all sorts of confectionery, from sour gummies to rainbow candy, tie-dye jawbreakers, swizzle sticks, clouds of cotton candy, and more. Another fun aspect of this toy are the creative prompts that encourage crafters to invent their own candy brands and display them in clear glass-looking jars with stoppers, in miniature boxes, on wooden lollipop sticks, or in iridescent cellophane baggies with twist ties. Lynch points out fans can slot together the cotton candy stand with a clear dome to serve customers, and a tented kiosk to display an assortment of sweet treats. Direct link: https://www.amazon.com/Mini-Clay-World-Candy-Cart/dp/1338775421 For more information, go to thegeniusofplay.org. Facebook: Facebook Instagram: Instagram Twitter: Twitter Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

April 11, 2022 03:00 PM Eastern Daylight Time

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25 Years Since the First Harry Potter Book – Is the Magic Dying?

Intelligiants

Harry Potter Box office sales at $9,198,243,071 to date – will the new movie break the $10bn barrier? Previous movie Fantastic Beasts: The Crimes of Grindelwald had the lowest opening weekend of all at just $62,163,104. PartyCasino infographic shows UK in top 3 Google Trend spots for Harry Potter and Fantastic Beasts. With Harry Potter box office sales reaching a whopping $9,198,243,071 to date, will the latest instalment of Fantastic Beasts: The Secrets of Dumbledore help it to breach the $10 billion mark? PartyCasino has taken a look into the spend behind the Harry Potter movies, including the Worldwide Box Office takings, noting that despite a 60% increase in production spend on Fantastic Beasts: The Crimes of Grindelwald, the Worldwide Box Office takings amounted to under half of the final Harry Potter film. In fact, the last film in 2018, had the lowest opening weekend of all the previous movies in the series at just $62,163,104. The highly anticipated release of Fantastic Beasts: Secrets of Dumbledore being only days away on 8 th April and 15 April (US), is unlikely to come in under $200 million to produce. Will the latest instalment rekindle the wizarding wonder or is the magic truly dying for the franchise? With a brand new Grindelwald, played by Mads Mikkelsen, there is hope for the franchise especially in the UK, with top 3 positions based on global Google search trends for both Harry Potter and Fantastic Beasts movies. Author and creator J.K. Rowling will likely cash in regardless of new movie releases and their success, already with a net worth estimated around $1 billion, by far higher than any Harry Potter star. Will the 25-year anniversary of the first Harry Potter book, break the spell and restore the magic to the series? See all above statistics and visit the interactive post with unique insights to where the interest for the franchise has been the highest, per country, by looking at historical Google search data: https://casino.partycasino.com/en/blog/world-of-jk-fans Contact Details Intelligiants Ltd Freddie Kvarnebrink +44 7889 314155 press@intelligiants.com

April 07, 2022 04:00 AM Eastern Daylight Time

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Decentralized MuskMelon Tokens to Embrace Meme Creators Community

MuskMelon

MuskMelon, the disruptive new addition to the world of NFTs (Non-Fungible Tokens) and Gaming, is launched with a promising solution for the meme creator’s community. MuskMelon allows the meme creators to spread their word, build a strong community and earn. The entire process of MuskMelon is decentralized and will help aspiring meme creators showcase their talent to the world. melonmusk is an already popular social media feed. To give the melonmusk social media and digital creators community avenues to earn, MuskMelon is launched. MuskMelon will redefine the world of melonmusk, bring out the truth, the good, the bad and the ugly, and modify the meme creation process for the meme creators by procuring them with monetary assets in real-time. MuskMelon ecosystem will also launch a series of melon based lazy games and provide play-to-earn opportunities. “The platform allows people to create their Melon avatars and even host them on the NFT marketplace for auction, bid, or sale. Melon is the native currency used to purchase NFTs, In-Game assets, and even contribute to the Ukraine Relief Fund,” said Neal Mathews, Project Advisor of MuskMelon. The MuskMelon project is planning a comprehensive penetrative strategy with a public sale of 10 billion Melons, of which 5 billion will be released initially at a launch price of $0.05 apiece. The sale is designed to start on Bitmart and XT shortly, and it is widely being considered one of the most exciting projects of its kind to watch out for this year. Binance Gaming NFT has a total of 16 listed projects with a total of $884 million in volume. The project lures the gaming community with an exciting storyline. MuskMelon, who is a Multibillionaire and Influencer, is currently on a rampage on the financial and emerging technology landscape. MuskMelon has made many people angry with his wavery mind, fickle attitude, and unrealistic plans. People from around are now seeking revenge on MuskMelon. MuskMelon has created mini melons and distributed himself amongst various universes. People have now picked up the Baton and are hunting MuskMelon across these universes (MiniGames). For more information, kindly visit the website https://muskmelon.org/ Contact Details MuskMelon hello@muskmelon.org

April 06, 2022 07:19 PM Eastern Daylight Time

Telos Hires World’s First NFT Curator In Crypto

Telos Foundation

To further the ambitions of growing Telos into the go to Layer 1 for NFT’s, Telos has hired the world’s first NFT curator in crypto, The Big Gooey (or TBG). TBG will lead efforts by supporting the art world and building a truly vibrant Telosian Collection on an NFT ecosystem that is powered by Byt and the tEVM. This next level NFT ecosystem is going to enhance the end user experience with ludicrous speeds, inexpensive fixed gas fees, zero congestion and absolutely no front running. NFT enthusiasts are destined to appreciate the enhanced user experience that is being powered by the world's fastest EVM (tEVM). NFT Ecosystem Synergy TBG - World’s first NFT curator Byt - World’s most successful NFT dApp tEVM - World's fastest (instant transactions), most inexpensive (fixed nano sized gas fees), congestion-less, truly decentralized, no front running, and most energy efficient EVM The Big Gooey hails from the rain-soaked West Coast of Canada. Gooey has been working as a full-time artist in the crypto space. His art has appeared on multiple blockchains from Fast Food Frens (ETH) to Zillaz (SOL). His pixel art style is inspired by the super Nintendo golden era of games and early arcade classics. TBG was one of the artists who brought NFTs to Telos, he’s woven himself into the fabric of the Telos ecosystem, and he builds a community wherever he goes. TBG won an adoring audience with Doug’s Donuts, and the upcoming TelosPunks is set to change the rules of what an NFT can be. “I personally believe that nothing monumental can ever take shape without passion for the subject. In this case that subject is an NFT ecosystem and the passion for this subject is not only prevalent with TBG, but also absolutely contagious.” Justin Giudici, Acting CEO at Telos Foundation Telos is making a strategic push into the booming NFT market. TBG will help lead the community end of the new Telos and Byt partnership. The partnership is also planning a major competition to bring NFT creation to the masses. Telos plans on integrating NFTs as an integral component of the developer and application community. TBG will work with artists and creators to make Telos NFTs their first-choice media. “There are bright things ahead,” said TBG, “I’m several collections this year. I’m committed to the idea that Telos' ethos of equal and fair access to finance is the future of how working-class people can better generate wealth.” The Big Gooey, NFT Curator About Telos Telos Blockchain (ticker: Tlos) is a third-generation smart contract platform that offers compatibility with Solidity, Vyper and Native C++ smart contracts. Telos provides full EVM/Solidity support with fixed low-cost gas fees and no front running. Uniquely, Telos also offers a path to fee-less transactions via its robust native C++ smart contract support (also w/ no front running). The chain can sustainably support hundreds of millions of transactions per day, it produces blocks in 0.5 second intervals on a first-in-first-out basis (eliminating front running on the network) and the network is securely validated by an equitably sized and globally decentralized block producer network. The Telos Blockchain has the throughput needed to facilitate and scale the thriving Metaverse / Web 3.0 better than any other blockchain. Its performance is unrivaled in the industry and was purpose-built to offer speed, scalability, cost-effectiveness, true decentralization, and end-user fairness. Harnessing its power from utilizing tight C++ on the frontend and a custom WASM runtime environment on the backend, Telos, is exactly what Elon Musk recently described to be the best: Read Tweet Here About The Foundation The Telos Foundation is a Decentralized Autonomous Organization established as a promotional and funding body to advance the Telos Blockchain Network and provide support to network applications. Contact Details The Team hello@telosfoundation.io Company Website https://www.telos.net/

April 05, 2022 10:07 AM Eastern Daylight Time

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Cityneon Brings Avatar: The Experience To The Iconic Cloud Forest At Gardens By The Bay Singapore

Cityneon

SINGAPORE - Media OutReach - 4 April 2022 - Avatar: The Experience will debut at Cloud Forestat Gardens by the Bay welcoming guests later this year. This immersive walk-through event based on the global blockbuster film AVATAR is a uniquely designed collaboration between Cityneon Holdings, Disney Location-Based Experiences, and James Cameron and Jon Landau’s Lightstorm Entertainment. Mr. Ron Tan, Cityneon’s ExecutiveChairman and GroupCEO, shares, “It’san honor to present Avatar:The Experience with the support of the Singapore Tourism Board and Gardens by the Bay. We are excited to contribute to the inspiring creative culture of Singapore. The iconic Cloud Forest at Gardens by the Bay, one of Asia's most popular horticultural attractions, becomes the perfect sceniclocation. We look forward to welcoming guests to this carefully-curated event.” Lightstorm Entertainment’s President of Franchise Development, Ms. Kathy Franklin, states, “The opening of Avatar: The Experience in Singapore is a unique opportunity to continue expanding the global reach and impactof AVATAR, the highest-grossing film of all time. As the firstof our four AVATAR sequels comes to theaters this December, this is the perfect time – and the perfect place – to explore and celebrate the wonders of Pandora in an all-new way.” Set at Cloud Forest with its iconic vision of waterfalls, spiraling walkways and a unique architectural glass greenhouse, Avatar: The Experience invites guests to connect with the alien world of Pandora, its bioluminescent environments, mystical creatures, flora, and the captivating culture of its indigenous people, the Na’vi. Mr. Felix Loh, Chief ExecutiveOfficer of Gardensby the Bay, says, "Over the years, Gardensby the Bay has emerged as a foremost icon for Singapore. Many visitors associate the aesthetic of Gardens by the Bay with the stunningenvironments from the film AVATAR. Even more remarkable is the sharedappreciation for the naturalworld that surrounds us. This collaborative opportunity serves as a one-of-a-kind event and adds to the significance of our 10 th anniversary celebrations." Ms. Ashlynn Loo, Director, Attractions, Entertainment and Tourism ConceptDevelopment, adds, "Weare thrilled that Singaporewill be the debut destination for Avatar: The Experience. As we prepareto welcome more visitors, such innovative and immersive experiences are a timelyaddition to our calendar of vibrant leisure events and reinforce our destination attractiveness. The experience also demonstrates the industry’s confidence in Singapore’s strong fundamentals as a leisuredestination and is testamentto our exemplary track record in delivering high-quality experiences.” We look forward to welcoming you! Additional details will be announced soon. Sign up to be the first to know by visiting: www.AvatarTheExperience.com About Cityneon Holdings Cityneon is a global leader in immersive experiences that holds global partnerships with billion-dollar studios such as The Walt Disney Company and Marvel Entertainment for Marvel Avengers S.T.A.T.I.O.N. and Marvel Avengers Station: Evolution and 20th Century Studios for AVATAR: The Exhibition, Hasbro for Transformers: The Experience, NBCUniversal for Jurassic World: The Exhibition, and Lionsgate for The Hunger Games: The Exhibition. Cityneon has also recently announced a partnership with Warner Bros. Themed Entertainment to produce two brand-new, unique global touring themed art experiences inspired by DC and the Wizarding World, slated to launch in 2023. The company also partners the governments of Peru and Egypt for their original artifact IP experiences, Machu Picchu and the Golden Empires of Peru and Ramses the Great and the Gold of the Pharaohs respectively. These partnerships have enabled the Group to bring compelling experiences that leave lasting memories to visitors in more than 50 cities to date globally. With its global reach and international partnerships, Cityneon has the capability to serve its clients anywhere in the world. Cityneon was listed on the Mainboard of the Singapore Stock Exchange since 2005, and was privatized on February 2019 by West Knighton Limited, a company wholly owned by Cityneon’s Executive Chairman and Group CEO, Ron Tan, together with Hong Kong veteran entrepreneur and investor, Johnson Ko Chun Shun. Johnson is a capital markets veteran and has held controlling interests and directorships in many listed companies. In May 2019, Cityneon welcomed CITIC Capital as a new shareholder, who holds approximately 9% shares in Cityneon. CITIC Capital is part of CITIC Group, one of China’s largest conglomerates, and has over US$29B of assets under its management across 100 funds and investment products globally. Other institutional shareholders of the Group include EDBI – a Singapore government-linked global investor, and Pavilion Capital - a Singapore-based investment institution which focuses on private equity investments, that made strategic investments to the Group in August and October 2019 respectively. In April 2021, Cityneon welcomed new investors Seatown Holdings International, Qatar’s Doha Venture Capital, which will now own approximately 4% of the Group, and other financial institutions and family offices in Singapore and China, joining the already strong stable of shareholders to support the Group's further expansion globally. For more information, please visit www.cityneongroup.com. #Cityneon About Gardens by the Bay An integral part of Singapore’s “City in Nature” vision, Gardens by the Bay is a national garden and premier horticultural attraction that showcases the best of garden and floral artistry for all to enjoy. Spanning 101 hectares in the heart of Singapore’s downtown Marina Bay, it comprises three waterfront gardens – Bay South, Bay East, and Bay Central. Bay South, the largest at 54 hectares, officially opened on 29 June 2012. Guided by the vision to be a world of gardens for all to own, enjoy and cherish, the Gardens’ extensive plant collection, ever-changing floral displays, and myriad of engaging programs have captured the imagination of many, while its Gift of Gardens community initiative, with Madam Halimah Yacob, President of the Republic of Singapore as Patron, reaches out to people from all walks of life. Since opening, Gardens by the Bay has welcomed more than 80 million visitors and garnered numerous international awards including a silver for Destinations Building Back Better Post-Covid at the World Responsible Tourism Awards 2021, Best Attraction Experience at the Singapore Tourism Awards 2019, and ASEAN Sustainable Tourism Award presented by ASEAN Tourism in 2018. The Gardens continues to refresh and refine its offerings, to be a place that everyone can enjoy – a garden where wonder blooms. For more information, please visit www.gardensbythebay.com.sg About the Singapore Tourism Board The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions. For more information, please visit www.stb.gov.sg or www.visitsingapore.com Contact Details CITYNEON HOLDINGS Wong Yi Lin yilin.wong@cityneongroup.com VIM & VIGOUR Amber Ng amber@vimandvigourpr.com VIM & VIGOUR Ng Yuin Yi yuinyi@vimandvigourpr.com

April 04, 2022 09:00 AM Eastern Daylight Time

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SIGMA America Announces Fundraising Campaign to Benefit Humanitarian Efforts in Ukraine

SIGMA CORPORATION OF AMERICA

SIGMA Corporation of America, a leading camera and lens manufacturer for both photography and cinema applications, is pleased to announce the 3rd Annual Focused on the Fight Charitable Giving campaign. As in the two years prior, SIGMA, whose focus for the fundraiser is a humanitarian one, is partnering with their dealers to help people suffering hardships of any kind. From April 1 through June 30, 2022, 5% of all sales at participating retail partners will be donated to three charitable organizations, including Save the Children - Ukraine, and World Central Kitchen, each of which is providing immediate humanitarian relief to Ukraine. The first two Focused on the Fight campaigns have raised over $193,000 for charitable organizations across the United States in partnership with twenty-four participating retail partners, and this year, the campaign continues its mission to help provide aid to the communities that need it most right now. Mark Amir-Hamzeh, president of SIGMA America states, "Photography, by its creative nature, promotes awareness, compassion, and empathy; it is at the heart of all we do. And I strongly believe that SIGMA America's picture must match our words. As the US subsidiary of a global company, and as fellow human beings, supporting these humanitarian charities that are providing relief to the Ukrainian people at this time of extreme suffering is a concrete way for us to demonstrate that our community's commitment to compassion knows no boundaries." Participating dealers include: B&C Camera B&H Photo Video Bedford Camera & Video Camera Concepts & Telescope Solutions Camera Mall Glazer's Camera Houston Camera Exchange Hunt's Photo & Video Kenmore Camera Murphy's Camera National Camera Exchange OC Camera Pictureline Phototec Pro Photo Supply Roberts Camera Samy's Camera Service Photo The Camera Company Woodward Camera Individual dealer contributions are capped at $20,000 and total donation amount is capped at $150,000. All funds will be split equally between the three charity organizations. For the most up to date information on participating dealers and benefiting charities, please visit: https://www.sigmaphoto.com/focused-on-the-fight #FocusedOnTheFight For more information, please contact: Jack Howard / SIGMA Corporation of America / sigma.pr@sigmaphoto.com About SIGMA Corporation Craftsmanship. Precision. Dedication. Since 1961, SIGMA has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning still photo and cinema camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan. In 2012, the company introduced SIGMA Global Vision with three distinct lens lines: Art, Contemporary and Sports. Designed for industry camera mount systems including Canon, Leica, Nikon, Olympus, Panasonic, Sony and SIGMA, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, the SIGMA Cine lens lineup was launched, further cementing SIGMA as an innovator in imaging engineering. Embodying the core optical DNA that has defined the SIGMA benchmark of excellence, SIGMA Cine lenses meet the needs of advanced 6k and 8k cinema production. Forming the landmark L-Mount alliance alongside Leica and Panasonic in 2018, SIGMA continues its storied tradition of imaging excellence through groundbreaking innovations such as the native L-mount SIGMA fp and fp L full-frame mirrorless digital cameras, announced in July 2019 and March 2021 respectively. These products, along with 30 award-winning SIGMA Global Vision lenses available in native L-Mount format, demonstrate SIGMA's continued commitment to the creative community through expanded product offerings. With the fp, fp L and these lenses, even more users can now leverage SIGMA's renowned optical formula to achieve their creative vision with ease. ### For information about SIGMA America, please visit sigmaphoto.com and SIGMA Blog for helpful information about our products. Follow SIGMA America on social media! SIGMA Photo: Facebook, Twitter and Instagram SIGMA Cine: Facebook, Twitter and Instagram Contact Details SIGMA Corporation 631.585.1144 X1015 SIGMA.PR@sigmaphoto.com Company Website https://www.sigmaphoto.com/

April 04, 2022 09:00 AM Eastern Daylight Time

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Murasai is Building a Community-owned NFT Brand

Murasai

Starting April 6th, Web3 will witness the drop of 5802 avatars that give collectors exclusive access to a whole set of perks. Murasai sets out to build a passionate community and will reward members with a real-world utility like streetwear merch, NFT drops, live events, and more to-be-released features. The collection will be deployed on the Ethereum blockchain in three stages starting with the Bendo pass on April 6th, a whitelist sale on the 9th, and the public on the 10th of April. The Bendo pass will grant early investors the opportunity to claim exclusive content like a signed art book by the artist. The team is made up of experienced Web natives who collaborated with Swiss artist Christopher Fernandes to create futuristic streetwear-inspired Samurais. Murasai holders can redeem merchandise based on their distinctive NFT avatars features and enter real-life events to forge physical collectives based on the NFTs. Airdrops to customize the collector's avatars will be another exclusive feature for the Murasai holders. The developers are working on the possibility to make Murasai NFTs customizable and will grant one-of-a-kind drops to holders based on the rarity of their avatar. The real-life utility of the Murasai NFT collection is one part of the feature-packed roadmap. Murasai will enter the Metaverse and build an RTKFT inspired Web3 space for community members to come together for exclusive events and to customize their avatars. Customization will play a big role in the Murasai universe, the team is working with one of the most renowned 3D Metaverse to create a lasting impression in the NFT space. The Bendo is backed by the backstory of the Muraverse and will be a place for collectors to fuse community, art, and culture around the NFT collection. Their community consists of more than 20k active followers and their discord anticipates the official launch of the collection. To learn more about Murasai, their official website can be found at murasai.com. Early mint access for the Bendo pass can be found here and click these for links for the official Twitter and Discord. Also, you can check the NFTdroops calendar link. Contact Details Murasai Siranush H +1 702-410-7649 siranush@nftdroops.com Company Website https://www.murasai.com/

April 01, 2022 07:55 AM Eastern Daylight Time

The Smiley Company Illuminates Cities for International Day of Happiness

YourUpdateTV

Timed to International Day of Happiness, The Smiley Company unveiled large-scale projections around the world featuring the iconic smiley logo in the colors of the Ukrainian flag. The projections are in support of the United Nations International Day of Happiness “2022 Happiness for All, Ukraine”* initiative and serve to call attention to and honor the bravery and resilience of the people of Ukraine. A video accompanying this announcement is available at: https://youtu.be/AyFO6v2Ihbg The Smiley projections appeared on the streets of major cities around the world including London, Los Angeles, New York, Berlin, Paris, Rio de Janeiro, Rome and Sydney. As part of this announcement, Smiley also donated to various humanitarian organizations supporting Ukraine and has been using its platform, The Smiley Movement, to further raise awareness and share resources for ways to donate to the Ukraine effort. Established by the United Nations General Assembly in 2012, International Day of Happiness aims to remind people around the world that actions matter and each person can help build a more compassionate world, wherever they are. Since its inception 50 years ago, Smiley’s mission is to spread good news to demonstrate the immense power in a smile through the spread of positivity, good news and optimism around the world. For more information on how to support Ukraine, visit https://smileymovement.org/ for a list of charities, ways to donate and resources taking positive action. * This initiative is in support of the United Nations official International Day of Happiness campaign and The Smiley Company is not officially affiliated with the UN or their initiatives surrounding International Day of Happiness. About The Smiley Company: For the past 50 years, Smiley has embraced positivity, creativity, and collaboration, inspiring forward-facing optimism around the world. Born as a symbol for good news in the newspaper France Soir in 1972, Smiley is now a universally recognised TOP 100 global licensing company registered in over 100 countries. Working with brand partners and leading retailers, Smiley spreads positivity through fashion, accessories, beauty, homewares, food packaging, stationery, and entertainment products. A lifestyle brand that encourages everyone to express more empathy, compassion, and gratitude, Smiley is determined to build a better future. About The Smiley Movement: Smiley Movement is a nonprofit community interest company sponsored by the original SmileyⓇ brand. Our vision is to inspire positive change in society by creating a happier, more equal and sustainable world, where everyone works hand-in-hand to address urgent societal and environmental problems. In 2017, philanthropist and social entrepreneur Nicolas Loufrani – Smiley’s CEO – identified a gap in the market between the people looking for opportunities to give back and the millions of charitable causes in need of support. Market research at the time showed ‘92% of the UK public want to do good in the world but are unsure how to’ and ‘82% would volunteer more if they were better informed about the charity sector’. Smiley Movement was born in 2018 to address this need by providing the technology and ecosystems that empower communities around the world to act on issues important to them. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 31, 2022 12:00 PM Eastern Daylight Time

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