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Inflectra Launches Plug-ins for Monday.com and ClickUp, Enabling Seamless Collaboration Among Teams

Inflectra

Inflectra, a leading IT Software Lifecycle Management Solutions provider, announced the launch of new plug-ins for popular project management apps, Monday.com and ClickUp. These plug-ins enable the users of Inflectra’s Enterprise Agile Planning system, SpiraPlan, to collaborate more efficiently with other functional teams inside an enterprise. Out of the box, SpiraPlan excels in streamlining software development, product design, business analytics, programs, risks, and quality assurance activities. The platform serves as an umbrella for orchestrating product lifecycle management process, including integrations with other tools that may be better optimized for routine task management. The newly released plug-ins allow companies to integrate their otherwise siloed project management apps with SpiraPlan, thus removing impediments to team collaboration and boosting management’s ability to monitor the overall project progress. Additionally, since the plug-ins work on a per-project basis, SpiraPlan customers can have each team use the plug-ins to connect individual Monday.com or Click Up instances to their central SpiraPlan platform. As a result, each team can work with its favorite tool, while leadership will enjoy a single, consolidated, executive view of the progress and health of the teams. “ We understand that larger organizations have multiple task management tools in different departments and need a better way for those teams to collaborate and communicate,” said Inflectra CEO Adam Sandman. “ For customers looking to scale their agile processes with SpiraPlan, but who already have teams using other task-tracking products, these plug-ins help avoid the change management overhead of switching all teams to a single product. No other tool offers the rich, seamless synchronization of data that SpiraPlan and its data synchronization framework provides.” Key features of the plug-in include: Bidirectional synchronization of tasks and issues between SpiraPlan, ClickUp, and Monday.com Multi-project and multi-tool synchronization Consolidated program, portfolio, and enterprise views The plug-ins are free with SpiraPlan, and no additional costs are incurred with implementation. “By implementing the new plug-ins, current and future Inflectra customers can harmonize the management of work across their departments so that product development, sales, marketing, and other teams can more effectively collaborate and communicate. This reduces friction, avoids duplication of effort, and gives executives and managers a real-time picture of the progress across their departments—all in one place,” said Inflectra CMO Thea Maisuradze. Existing SpiraPlan customers can access the plug-ins by simply enabling them on their Inflectra SpiraPlan data-synchronization admin dashboard. For more information, visit: https://www.inflectra.com Inflectra offers a suite of intuitive, turnkey enterprise solutions to manage the entire software lifecycle. Its industry-leading products for application test management, test automation, and lifecycle management help customers streamline their operations, allowing developers, testers and managers to allocate their time and resources to business-critical assignments. Among our most popular products are SpiraPlan, giving you the ability to synchronize what matters, with agile program development; and Rapise, providing fast and easy test automation for everything—web, mobile, desktop, and APIs. Founded in 2006 and headquartered in the United States, Inflectra now has offices in more than 10 countries, along with a global partner network that covers more than 5,000 customers worldwide. Learn more at www. inflectra.com. Contact Details Sara Reister +1 215-896-3243 inflectra@trustrelations.agency Company Website https://www.inflectra.com/

December 13, 2022 10:34 AM Eastern Standard Time

CSG RECEIVES “AA” ESG RATING FROM MSCI

CSG

CSG ® (NASDAQ: CSGS) today announced that it has received a “AA” ESG rating from MSCI, an upgrade from CSG’s “A” rating in 2021. MSCI, a provider of critical decision support tools and services for the global investment community, uses a “AAA” to “CCC” ratings scale to measure over 8,500 companies according to their exposure to industry-specific and financially material ESG risks, and their ability to manage those risks relative to peers. MSCI’s ESG ratings reports help institutional investors identify companies’ ESG risks and opportunities. “We are honored to receive a “AA” ESG rating from MSCI,” said Brian Shepherd, CEO, CSG. “CSG is a purpose-driven SaaS company that strives to create a better, more future-ready world for our customers, employees, and the communities in which we operate. Over the last two years, we have improved our MSCI rating from “BBB” in 2020 to “AA” this year. CSG is deeply committed to elevating every part of our business with ESG, diversity, equity, and inclusion being foundational to our culture. We are excited to continue our journey to help make the world more sustainable and inclusive.” Guided by its membership in the UN Global Compact and the Ten Principles of the Compact, CSG is focused on three core areas of corporate responsibility: community impact, environmental stewardship, and digital inclusion. About CSG CSG empowers companies to build unforgettable experiences, making it easier for people and businesses to connect with, use and pay for the services they value most. Our customer experience, billing and payments solutions help companies of any size make money and make a difference. With our SaaS solutions, company leaders can take control of their future, and tap into guidance along the way from our more than 5k-strong experienced global CSG services team. Want to learn more about how to be a change maker and industry shaper like our 1,000-plus clients? Visit csgi.com to learn more. Copyright © 2022 CSG Systems International, Inc. and/or its affiliates (“CSG”). All rights reserved. CSG® is a registered trademark of CSG Systems International, Inc. All third-party trademarks, service marks, and/or product names which are referenced in this document are the property of their respective owners, and all rights therein are reserved. Contacts: John Rea Investor Relations +1 (210) 687-4409 john.rea@csgi.com Contact Details Tammy Hovey +1 917-520-2751 tammy.hovey@csgi.com Company Website https://www.csgi.com

December 13, 2022 07:25 AM Mountain Standard Time

PENNSYLVANIA GAMING CONTROL BOARD APPROVES JOCK MKT TO BECOME STATE’S FIRST APPROVED STOCK MARKET FOR FANTASY SPORTS

Jock MKT

Backed by many of the giants of the sports betting industry and inspired by a traditional stock exchange, Jock MKT ( Jock Market ) announced it is fully operational in the State of Pennsylvania as of December 2022. Jock MKT allows users to buy and sell virtual shares of athletes in the NFL, NBA, NHL, MLB, PGA Tour, and NASCAR in real time during every second of every game for real money. Jock MKT is available via iPhone, Android, and the web for adults 18 and over and physically located in approved states. Launched in 2020, Jock MKT executives spent nearly two years working with the Pennsylvania Gaming Control Board to obtain a license to operate in Pennsylvania. The platform is now available in 35 states, including the nearby states of New Jersey and Ohio. As of Dec. 13, Jock MKT customers have traded 19.3 million shares, placing orders that exceed a combined $218 million on the platform. “With some of the nation’s most knowledgeable and passionate sports fans residing in Philadelphia and Pittsburgh, we know residents in Pennsylvania are going to enjoy the strategies and intricacies of Jock MKT,” said Jock MKT CEO Tyler Carlin. “Like a traditional stock market, our platform involves skill. However, with today’s news, we may see demand surge for shares of Jalen Hurts, A.J. Brown, and Joel Embiid on one side of the state and Kenny Pickett and Sidney Crosby on the other.” Jock MKT’s main differentiator is its cash market format – this unique offering gives users more flexibility and optionality versus typical daily fantasy contests. Customers can join at any time and for any dollar amount. They can buy and sell shares of athletes in real-time, lock in gains by selling early hot performers to another customer in-game, or hold to the end and receive fixed Jock MKT payouts tied to final player rankings based on overall fantasy scoring. Each cash market starts with an “Initial Player Offering,” or an IPO, where users have their first opportunity to bid on shares before any contest. As an organization, Jock MKT has tripled its workforce over the last year and plans to continue adding new features and offerings for fans. Jock MKT recently introduced longer-term markets that allow users to root for a player for a month or longer while having the opportunity for a monetary return in the short term. Jock MKT’s co-founder is Tyler Carlin, a 2013 MIT Sloan School of Management graduate. The platform raised its first round of funding led by Will Ventures, followed by a Series A round led by Left Lane Capital. Will Ventures’ Founding Partner and Managing Director is Isaiah Kacyvenski, a retired eight-year NFL veteran with a Harvard MBA. About Jock MKT Headquartered in Boston and launched in 2020, Jock MKT ( JockMKT.com ) is a skill-based fantasy gaming platform where customers can make real money – every minute, every second, of every game. Inspired by a traditional stock exchange, Jock MKT allows customers to buy and sell shares of athletes in real time. Jock MKT was co-founded by Tyler Carlin, and investors include Left Lane Capital, Will Ventures, Ryan Moore, Brandon Adams, Benjie Cherniak, Tim McSweeney, and Alumni Ventures Group. Available in the U.S. in 35 states, Jock MKT offers gaming options for events tied to the NFL, NBA, MLB, NHL, PGA Tour, and NASCAR. # # # Contact Details Eric Nemeth nemeth@ericpr.com Company Website https://jockmkt.com/

December 13, 2022 09:05 AM Eastern Standard Time

tvScientific Announces Michael Bilow as its First Head of Data Science and the Formation of its Data Science Advisory Board

tvScientific

tvScientific, the leading connected TV performance advertising platform, today announced the strategic appointment of industry veteran Michael Bilow, as its first head of data science, as well as the official launch of its Data Science Advisory Board. Together Bilow and the board will provide strategic guidance over tvScientific's industry leading approach to television attribution. Leveraging the expertise of the board and cutting-edge and effective AI/machine learning algorithms, tvScientific will now enable mass advertiser adoption of TV as a performance channel. Michael Bilow joins tvScientific as a seasoned data scientist with more than a decade of experience in leading teams to apply machine learning and data engineering to solve real world problems. He’s worked with top tech brands like Protabit, where he accelerated COVID-19 antibodies research, and Foursquare, where he led the development of advertising and measurement technologies. Most recently, he was the principal engineer and team lead at Motional, where he led his team in the development of semantic search techniques for unstructured driverless technology data. tvScientific’s first-of-its-kind data science board comprises industry powerhouses with deep experience in the development and application of data science to large-scale problems at leading companies such as Microsoft, Salesforce, Oracle and Yahoo/Overture. Current members include: Dr. Gary Flake, entrepreneur, author, and scientist. Former CTO search & data science at Salesforce, technical fellow and founder of Microsoft Live Labs, VP and founder of Yahoo! Research Labs, and chief science officer of Overture Dr. Andrew Cron, senior vice president/chief scientist at 84.51 and board member at Last Mile Food Rescue, Inc. Former principal data scientist at Citadel Dr. David Pennock, director of DIMACS center and professor of computer science at Rutgers University. Former assistant managing director of Microsoft Research New York and former principal research scientist at Yahoo! Dr. Patrice Simard, chief executive officer at Intelus. Former distinguished engineer at Microsoft Research and chief scientist of Microsoft Ad Center Dr. Scott Rickard, chief data scientist at Citadel LLC. Former CEO of hedge fund Probability Dynamics, professor of electrical engineering at University College Dublin, and the founding director of its Complex & Adaptive Systems Laboratory (CASL). "Enabling search performance advertisers to engage in and succeed with television is a very interesting data science challenge that is particularly well suited for the application and innovation of advanced machine learning approaches,” said Michael Bilow, head of data science at tvScientific. “It's an interesting problem set and us data scientists love interesting problems. I’m excited to be a part of this company." Historically, millions of digital-first advertisers have been unable to enter the television advertising industry because of its high-friction sales processes and inaccurate measurement. The rise of the connected television (CTV) advertising paradigm provides unprecedented opportunities to solve these classic quandaries with its ability to deterministically connect the dots between television ads viewed and business outcomes. “Television advertising is in the middle of a radical transformation, driven by mass consumer adoption of streaming services, in addition to the advent of platforms like tvScientific that enable advertisers to engage in CTV advertising,” said Jason Fairchild, CEO and co-founder of tvScientific. “Our goal is to power millions of businesses to execute performance advertising on television and our advisory board was specifically curated with some of the brightest data scientists and technologists who have spearheaded digital transformation, such as the paid search model, for some of the world’s most innovative companies.” The board will support tvScientific in advancing the state-of-the-art in online advertising. "For most of its history, television advertising has been more art than science. Search and social advertising was a breakthrough because it aligned the economic incentives of all parties,” said Dr. Flake, chair of the advisory board. “But now, perhaps for the first time, we can connect the dots between these disparate systems, revealing holistic patterns that would otherwise be invisible." Through the advisory board’s strategic guidance, tvScientific will advance its goals to become the standard for television attribution and optimization through continued improvement of a fully deployed “set it and forget it” optimization technology. About tvScientific tvScientific is the most sophisticated performance advertising platform built for connected TV. The tvScientific platform makes TV advertising accessible and measurable for brands and apps of all sizes. tvScientific offers a self-managed solution custom built for performance marketers, that simplifies and automates TV buying and optimization, leveraging massive data to prove the actual value of TV advertising. The platform reaches 95% of AVOD inventory using proprietary, deterministic ID technology to measure ad exposure to outcome in an approachable, radically transparent and scalable way. An Idealab company, tvScientific was co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. The company is headquartered in Pasadena, California. For more information, visit https://www.tvscientific.com. Contact Details Ernestine Belgrave +1 917-689-8488 ernestine@kitehillpr.com

December 13, 2022 09:00 AM Eastern Standard Time

The Knoble chooses Callsign as global partner to provide intelligent authentication solutions

Callsign

NEW YORK, USA - Media OutReach - 13 December 2022 - Callsign, the digital trust pioneer, today announced a global pro bono partnership with The Knoble to accurately identify employees, external volunteers and membership organizations, making sure only the right people have access to sensitive data. Layering intelligence with Callsign’s passive authenticators, device fingerprinting and threat detection, The Knoble can accurately identify employees, members and business partners during their registration and login journeys. If any intelligence flags unusual data, Callsign authenticators will step up and validate the user accordingly. The Knoble can tailor authentication journeys in Callsign’s Orchestration Engine where rule-based policies can be managed in real time with no code changes. To achieve their mission of protecting the vulnerable, including victims of human trafficking, child exploitation, scams and elder abuse, The Knoble has created a global community called The Knoble Network™ which brings together the experience, expertise and resources of partner organizations with thousands of members to make a difference. ‘The high-profile nature of The Knoble’s membership and their work requires robust protection to protect our infrastructure. Callsign’s technology is cutting edge, it’s simple to implement, and allows us to intelligently authenticate our employees and membership, enabling us to focus on our mission.,’ said Dave Worland, Executive Director, The Knoble. ‘The founding principle behind Callsign is to make people safe in the digital world, so it’s a privilege to join forces with The Knoble who share similar goals to us, and work to protect vulnerable people from scams, exploitation and human trafficking.’ Zia Hayat, CEO and Co-Founder, Callsign. About Callsign Callsign is building digital trust and accountability into every online interaction.Digital trust is underpinned by the confidence we have that people are who they say they are online; without digital identities, we can’t have trust or accountability online. Through proprietary technology that uniquely mimics the way humans identify each other in the real world, Callsign digitally identifies genuine users with minimal friction whilst ensuring that bad actors are blocked. Through a simple Swipe or Type, users can be personally recognized with the highest- fidelity AI based user recognition for the digital world. To learn more about how this technology is used to underpin digital trust across financial institutions, governments and commerce globally visit: www.callsign.com To learn more about the benefits digital trust to our global economies and society visit: Https//www.callsign.com/digital-trust-index Contact Details Callsign Media Contact +44 20 7154 4848

December 13, 2022 08:00 AM Eastern Standard Time

Blackbird unveils new technology licensing partnership

Blackbird PLC

Contact Details Proactive Proactive UK Ltd +44 20 7989 0813 uk@proactiveinvestors.com

December 13, 2022 07:42 AM Eastern Standard Time

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Digip completes €3.2M seed funding round to democratise access to trademark intellectual property services

Digip

Companies around the world are spending €150B every year on trademarks to protect their intellectual property. It’s a task and industry laden with opaque processes, long waiting times and exponential costs. In addressing these challenges, Digip® a Sweden-based legal-tech startup is today announcing the completion of its €3.2M seed funding round, offering affordable and accessible digital intellectual property services The company secured an additional €1.2M to add to its €2M from earlier this year to continue a strong growth trajectory into 2023. The seed round was led by Industrifonden and Seed X with participation from various family offices and angel investors from the Stockholm startup ecosystem. Digip® is a leading startup in the legaltech space which provides an end-to-end digital solution for intellectual property protection. They offer on-demand trademark registration and protection services that give entrepreneurs as well as established businesses an opportunity to protect and strengthen their brand names worldwide, in a digital and user-friendly environment. During the last 12 months, Digip® has tripled its revenue and increased its geographical spread of customers having expanded their IP service successfully into the US and continued strong growth from other international markets. Significant investment has been made in their tech stack which has enabled them to serve more customers as they scale in 2023. The additional seed round funding will boost their growth momentum. Viktor Johansson, CEO and Co-founder of Digip®, commented: “We are on a mission to digitise the €150B global trademark market. A company typically spends a 4-figure amount for a trademark search, and waits weeks for results. We have already transformed this experience for users who are reporting average savings of 80% of trademark management fees and cutting a substantial amount of their workload by using the platform and services. “2023 will be an exciting year for us. We are launching some cool features on our platform in the coming months. This includes an open API where partners can integrate and leverage the Digip® technology as part of their workflows and processes, we are also looking to launch our business into some new markets starting next year. Users can also expect to see a significantly improved trademark search on digip.com. This will be super important to us as staying close to our users will help to provide a superior customer experience everyday.” Launched in 2020, Digip® is now servicing 500 customers across 42 markets globally, from startups to companies with €600 million revenue seeking full control over their intellectual property rights. Commenting on the successful closing of the seed round, Tore Tolke, Senior Investment Director at Industrifonden said: “The legal industry has been slow to embrace technology, leaving traditional players behind. But Digip® is demonstrating amazing potential and the demand for their services is growing. Their innovative business model is proving that they can deliver results and revolutionise the trademark and IP industry. We are proud to stand behind the team that is aiming to push the industry forward with cutting-edge technology and customer satisfaction. The future looks bright for Digip®!”. Coming from the founders’ firsthand experiences, Digip® was created to help entrepreneurs protect their brands for a fraction of a cost charged by law firms. They firmly believe what people create is significant and they should have the same opportunities to protect and own their intellectual property as the world’s leading brands do. About Digip® Digip® offers, through its platform, a new way of delivering intellectual property services on a global scale. By combining tech, know-how and investments, Digip® creates the most innovative technology on the market to enhance the customer experience, streamline processes and lower the cost of intellectual property protection. For more information please visit https://www.digip.com About Industrifonden Industrifonden is a Nordic venture capital investor with an evergreen structure enabling a long-term investment perspective. Industrifonden invests in breakthrough technologies and unique science-based innovations that are globally scalable. Investment areas include Life science, Deep Tech and Transformative Tech, and their portfolio consists of some 50 companies, such as Funnel, Oatly and Nextory. For more information, visit https://industrifonden.com/ About Seed X Seed X is a European-focused venture capital firm with strong roots in Liechtenstein backing early-stage companies in Europe with a focus on FinTech, as well as InsurTech, PropTech and LegalTech start-ups. Contact Details Digip Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.digip.com/

December 13, 2022 07:00 AM Eastern Standard Time

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Guess & Co. Names Chief Counsel Officer

Guess & Co. Corporation

Guess & Co. Corporation has named Erin L. Basinger to serve as senior executive vice-president and chief counsel officer. Ms. Basinger is responsible for managing all legal affairs and legal exposure for the corporation. She joined the company's leadership team and was appointed to its management committee. Ms. Basinger earned a Bachelor of Science degree in Fashion Merchandising from East Carolina University. She earned a Master of Arts in Fashion Journalism from the Academy of Art University. Ms. Basinger earned a Master of Business Administration degree from the Lundy-Fetterman School of Business at Campbell University. She earned a Juris Doctor degree from the Norman Adrian Wiggins School of Law at Campbell University. Ms. Basinger is a licensed lawyer and a member of the North Carolina Bar. "We are pleased to have Erin Basinger with our company, she has impeccable credentials and is a valued member of our leadership team," said Jerry D. Guess, chairman, president and chief executive officer. Ms. Basinger will head the company's Office of the Counsel and be responsible for developing the company's in-house legal department to accommodate the company's growth. Her responsibility includes managing legal matters for the company and its subsidiaries across states throughout the U.S. along with the oversight of outside counsel relationships. Ms. Basinger reports to the chairman, president and chief executive officer. About Guess & Co. Corporation Guess & Co. Corporation is committed to revitalizing and serving rural communities and neighboring urban areas through technology, real estate, energy, and health along with diversified solutions. The company serves clients through multiple client groups and through a nationwide footprint. Guess & Co. Corporation’s principal office is in Topeka, Kansas. The company is a registered U.S. Government contractor and its members hold Top-Secret/SCI Clearances. The company commenced operations in August of 2017. Contact Details Guess & Co. Corporation Media Contact +1 913-270-7332 media@guessandcocorporation.com Company Website https://guessandcocorporation.com/

December 13, 2022 05:45 AM Central Standard Time

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Wellness Access Institute launches to accelerate the speed of innovation from the science to shopper

Wellness Access Institute

The fast-growing global health & wellness industry is now worth US$1.5 trillion and is projected to grow at a rate of 5-10% per year ( Mckinsey & Company ). While every company rushes to bring new products to market to take a slice of the revenue opportunity, consumers are faced with a different dilemma. What innovations or brands can they trust? Which products are genuinely backed by science-based evidence and real-world proof? What actions can they take now to support their long term health and wellness? And how can they get a hold of the latest cutting edge research and solutions sooner? Wellness Access Institute (WAI) aims to position itself as the leading authority and innovation accelerator in the Wellness industry. Established in June 2022 by Greg Macpherson and Warren Liu, WAI (Pronounced ‘why’) aims to address the industry's biggest problems. Whether it's predicting the future of the industry, educating consumers on the science, addressing the trust deficit or tackling issues with supply chain quality and speed to market for products. WAI’s goal is to establish an independent industry body that is funded by the industry it hopes to serve. Warren Liu, Co-Founder of WAI says “WAI aims to enforce, advance and advocate the wellness movement to benefit the health of the human race. The idea came to me and my co-founder Greg given our work together on launching the SRW Cellular Health brand. We realised a number of issues in bringing genuine innovation to market with a lack of platforms, information and support for those that haven’t been through the process before. It's from this realisation that we had the idea to create a solution”. Ahead of the launch today, Warren and Greg have been able to establish an initial advisory board featuring some of the best minds from across the industry. “With our advisory board we hope to answer the what, why and how of the industry in a way that helps accelerate the wellness movement globally” says Greg Macpherson, Co-Founder of WAI. “Along with solving some of the key industry issues; this advisory board will work on their collective 2030 vision for wellness and support with the latest scientific research”. The wellness advisory board features 8 prominent individuals: From Aubrey Levitt the founder of microbiome startup ‘Postbiotics Plus’, to Dr. Matt Yousefzadeh who has published over 30 scientific publications to Michael Heinam who has secured patent applications and contracts with leading universities and researchers, in over 145 countries around the world. The initial team brings with them a network of thousands of potential collaborators across the globe. Warren Liu added: “Ultimately this diverse panel is what makes WAI different. It's no longer just businessmen and scientists trying to create new products to sell. It's an open dialogue and vision setting agenda involving people at every stage of the journey and starts with making knowledge on the primary factors for wellness accessible to all. From a discussion on what you can do today to be healthier, right down to the young person suffering acne problems who may end up buying a product from TikTok” The WAI accelerator program will also be a critical ignition tool for change. The industry is known for its red tape and often our best scientists take years to bring the latest innovations to people who need them, let alone in a way that is accessible and affordable. For the first time WAI will be able to connect scientists with the best minds in R&D, Entrepreneurship, Technical Production, Supply Chain, Marketing, Culture, Education, Government and Industry. Greg Macepherson said: “WAI is here to surface foundational aspects of how we all age healthier and make this knowledge accessible to all. We are here to foster conversation and change to move humanity’s health and wellness forward. There is something fundamentally broken at a population level around health and wellness and an urgent paradigm shift is needed if we are to support an ageing population sustainably and improve our collective and individual health as we age. WAI aims to accelerate our understanding and access to wellness and wellness innovation in a way that is trusted and available to all. Improving “Access’ to the latest innovations is core to our mission.” Warren and Greg have been discussing specific problems in the industry that they believe they can begin to solve right away. With Greg’s background as a biotechnologist, futurist, Founder of SRW Laboratories and author of ‘The 9 Hallmarks of Ageing’ he has identified an issue that is very personal to both of them. “How we classify, understand and provide cutting edge solutions to ageing will be one of the group’s first missions. How we think about our cellular health and supporting a dialogue to classify ageing as a disease is a fundamental issue to raise awareness of. A similar parallel is when scientists reached consensus that microbes caused infections. This consensus caused a change in behaviours such as adopting basic hygiene principles saving hundreds of thousands of lives and then led to the discovery of antibiotics that saved millions more. Once we think of ageing as a disease then it will drive changes to behaviours that cause us to slow the ageing process and ultimately will lead to the discovery of “antibiotics” for ageing that will lead to increased health-spans and lifespans for us all - the benefits of this for humanity are significant” added Greg Macepherson. Beyond addressing core facets of how we improve accessibility to knowledge around health and wellness that will drive a step change in how well people age, an issue right now is that there are some amazing breakthroughs happening in the research space. We need to set up frameworks to massively accelerate research and access to these breakthroughs. The reality is that most everyday citizens don’t know that there is clear science on how to slow aging. Or how to even begin to translate this and take action for themselves. By focusing on raising awareness of the issue itself, WAI hopes to educate the end customer on what solutions are available. And collaborating directly with scientists, labs and researchers to help bring affordable solutions to customers right now. WAI also aims to raise awareness about the benefits of gut health and nutrition as ways to ward off disease. Most consumers aren’t aware of the latest research in phytonutrients and how they can act as the ingredients for your body's own compound pharmacy - your gut microbiome. One that can produce its own medicines, now known as postbiotics, that support our overall health. When we think about nutrition we have actually been sold a lie for many years. We can all remember the phrase ‘eat your greens’. This was actually born out of an opportunity to sell green supplements to those who didn’t eat green fruits and vegetables because they didn’t like the taste. Fast forward to today and the market is flooded with hundreds of greens based supplements and multivitamins. We seem to have forgotten about the other 5 major colours based on this clever marketing ploy. We actually need to be eating red, purple, blue, yellow, green and black fruits and vegetables of every colour. And these need to contain genuine phytonutrients in order for our bodies to be able to create their own solutions. 90% of the health and wellness market doesn’t even consider this. Finally they have also set our sights on the beauty industry and its endless and often toxic pursuit of beauty. We aim to raise awareness of the skin biome and how that affects how we think about beauty from the inside out. Warren has previously worked with ‘Vida Glow’ who pioneered the ingestible beauty industry so he knows this space well. “We aren’t just talking about marine collagen here however; we are looking to tackle the serious issue of beauty culture through education and innovation” commented Warren Liu. Full list of WAI Advisory Board members: Aubry Levitt, Dr Andrew Clark, Dr Matt Yousefzadeh, Michael Henain, Aki Ueda, Dr Ross Walker and Dr Albert Dashi. About Wellness Access Institute Wellness Access Institute (WAI, pronounced ‘why’) is a non-for-profit organisation that aims to position itself as the leading authority and innovation accelerator in the wellness industry. Established in June 2022 by Greg Macpherson and Warren Liu, WAI aims to solve some of the industry's biggest problems. Whether it's predicting the future of the industry, educating consumers on the science, addressing the trust deficit created by untrustworthy sellers (citizen scientists) or tackling issues with supply chain quality and speed to market for products. For more information please visit https://wai.institute/ or follow via Linkedin or instagram. Contact Details Wellness Access Institute Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://wai.institute/

December 13, 2022 06:00 AM Eastern Standard Time

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Technology

Inflectra Launches Plug-ins for Monday.com and ClickUp, Enabling Seamless Collaboration Among Teams

CSG RECEIVES “AA” ESG RATING FROM MSCI

PENNSYLVANIA GAMING CONTROL BOARD APPROVES JOCK MKT TO BECOME STATE’S FIRST APPROVED STOCK MARKET FOR FANTASY SPORTS

tvScientific Announces Michael Bilow as its First Head of Data Science and the Formation of its Data Science Advisory Board

The Knoble chooses Callsign as global partner to provide intelligent authentication solutions

Blackbird unveils new technology licensing partnership

Digip completes €3.2M seed funding round to democratise access to trademark intellectual property services

Guess & Co. Names Chief Counsel Officer

Wellness Access Institute launches to accelerate the speed of innovation from the science to shopper