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Fresho secures $10m to accelerates US and UK expansion plans to make food supply chains more sustainable

Fresho

Fresho, a company that aims to make food supply chains more sustainable between restaurants and their suppliers, has whet the appetite of investors with a $10m series A funding round. Fresho is used by tens of thousands of chefs who simply reach for their device to choose exact quantities for their needs, much like an online shopping experience but specifically tailored to the fast paced B2B food industry. Buyers see live prices and specials, allowing for informed product choices and assistance in food cost management. Suppliers receive the order immediately in an easy-to-use dashboard, which reduces data entry, errors and helps them fulfil orders without delay. The real time sales data enables suppliers to manage purchasing more efficiently and eliminates wastage before it becomes an issue. See how it works here. More than 38,000 foodservice venues across the UK, Australia, New Zealand, and the United States have now used the innovative software solution, with more than $1b processed through the platform annually. Fresho’s user base consists of restaurants, hotels, hospitals, cafes, schools, farm shops, QSRs and independent retailers. Fresho co-founder and Managing Director James Andronis, a former wholesale seafood senior executive from Australia, said increased investment in Fresho’s team and its leading-edge technology was driving the business. “We’ve managed to attract some of the best talent in the UK, Australia and New Zealand and they’re steering our continued investment in state-of-the-art technology,” Mr Andronis said. Fresho now employs over 60 people after launching in the UK in 2021. “This capital raise will enable us to accelerate our growth in the United Kingdom and a strong launch into the United States. Like our other markets, restaurants and suppliers in the US are itching to be more progressive but still working with antiquated processes such as email, phone calls, whatsapp and even the old fax machine. B2B food supply chains are changing at a rapid rate around the world with an increased focus on efficiency and lowering waste. We understand the industry and our tech solves key pain points for these businesses. The adoption of tech is speeding up and it’s fascinating to watch the industry progress at such a fast pace.” The food service market in those four key markets is worth a whopping $415b and is one of the last remaining antiquated industries with a lot of offline interactions. This funding round adds a number of new investors to a strong existing base that includes London based Primorus Investments (LON:PRIM). New investors include venture-capital firm Capital Zed, Andrew Sypkes (who was an early-stage investor in Canva, Aconex and Redbubble), and Second Quarter Ventures (Australia’s leading secondaries fund). In London, a number of iconic venues place orders with Fresho. These include Michelin star rated restaurant Wild Honey within Sofitel St James, Polpo, 1 Lombard Street, and the Bingham Riverhouse. Fresho’s other co-founder and Managing Director Huw Birrell, a former investment banker, reflected on the impact his business’ rapid recent growth is having in making food supply chains more sustainable. “A combination of the depth and breadth we hold in the food supply chain across various geographies, along with our leading-edge technology means we have an incredible bank of insights into food trends and market movements.” “We intend to use this intelligence to help drive improved sustainability in the sector and ensure increased prosperity for all participants in it. As an example, we recently worked with Apple & Pear Australia Ltd that represents Australia’s apple and pear growers to provide data on which varieties have had increasing or declining consumption which they previously had no access to. The power of this data is extraordinary and has the ability to change growing decisions in the future.” Mr Birrell added that he and his team harbour ambition to be the world’s leading ordering platform for food supply chains, and a major source of intelligence for the food industry About Fresho Fresho is used by tens of thousands of chefs who simply reach for their device to choose exact quantities for their needs, much like an online shopping experience but specifically tailored to the fast paced B2B food industry. Buyers see live prices and specials, allowing for informed product choices and assistance in food cost management. Suppliers receive the order immediately in an easy-to-use dashboard, which reduces data entry, errors and helps them fulfil orders without delay. The real time sales data enables suppliers to manage purchasing more efficiently and eliminates wastage before it becomes an issue. See how it works here. Contact Details Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.fresho.com/

June 07, 2022 07:00 AM Eastern Daylight Time

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Elsevier Closes Interfolio Acquisition

Elsevier

Elsevier, a global leader in research publishing and information analytics, and part of RELX, has closed the acquisition of Interfolio, a provider of advanced faculty information solutions for higher education, headquartered in Washington DC, US. For over 20 years, Interfolio has supported academics, researchers, higher education institutions and funders. Interfolio’s portfolio includes Faculty Information System (FIS), Dossier, and Researchfish. Faculty Information System enables academics to collect and manage critical data for academic hiring, review, promotion and tenure, through a streamlined and transparent digital process, using faculty activity data which benefits the scholar and the institution. Researchfish technology helps funders and research organisations to collect, track, assess, and gain deep insights into research outputs, outcomes and impacts. Dossier helps individual scholars and researchers to aggregate and efficiently apply for faculty positions and graduate programs. Andrew Rosen, Chief Executive Officer at Interfolio, said: “I am incredibly proud of everyone at Interfolio. We have a singular focus: helping our customers to understand and effectively manage the huge amount of activity that scholars accomplish. As part of Elsevier, we will retain this focus and strengthen our core products for our customers. We will aim to support more institutions internationally, increase data automation to help our customers improve efficiency, and provide sophisticated analytics tools to expand insights and facilitate scholarly work. This is an exciting next step for our business, and I look forward to working with the Elsevier team.” Interfolio will be part of Elsevier’s Research Intelligence portfolio, which includes Scopus, SciVal, Pure and Digital Commons. The combined portfolio will deliver analysis and insights that help academic researchers, research leaders, institutions and funders achieve their strategic goals. Theo Pillay, General Manager of Research Institutional Products at Elsevier, said: “Interfolio has an unparalleled understanding of scholarly faculty activity and managing research assessment data. Its solutions will strengthen our Research Intelligence portfolio and there are strong synergies that will help us deliver increased and accelerated value to both Elsevier and Interfolio customers and users. I am very pleased to welcome the Interfolio team to Elsevier.” Macquarie Capital served as exclusive financial advisor to Interfolio. About Interfolio Conceived by academics for academics, Interfolio is an education technology company headquartered in Washington, DC, US. Founded in 1999, Interfolio serves colleges and universities, funders and research organizations, and individual scholars. More than 400 clients based in 25 countries choose Interfolio’s solutions for hiring and recruitment, academic appointments and timelines, activity data reporting, faculty reviews and promotions, and research impact analysis. Interfolio provides scholar-first products for the full academic lifecycle—from job seeking to professional accomplishments, committee service, funding award compliance, career growth and advancement, administrative leadership, and beyond. For more information about Interfolio, please visit www.interfolio.com. About Elsevier As a global leader in information and analytics, Elsevier helps researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. We do this by facilitating insights and critical decision-making for customers across the global research and health ecosystems. In everything we publish, we uphold the highest standards of quality and integrity. We bring that same rigor to our information analytics solutions for researchers, health professionals, institutions and funders. Elsevier employs 8,700 people worldwide. We have supported the work of our research and health partners for more than 140 years. Growing from our roots in publishing, we offer knowledge and valuable analytics that help our users make breakthroughs and drive societal progress. Digital solutions such as ScienceDirect, Scopus, SciVal, ClinicalKey and Sherpath support strategic research management, R&D performance, clinical decision support, and health education. Researchers and healthcare professionals rely on our over 2,700 digitized journals, including The Lancet and Cell; our over 43,000 eBook titles; and our iconic reference works, such as Gray's Anatomy. With the Elsevier Foundation and our external Inclusion & Diversity Advisory Board, we work in partnership with diverse stakeholders to advance inclusion and diversity in science, research and healthcare in developing countries and around the world. Elsevier is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.elsevier.com About RELX RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 33,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. The market capitalisation is approximately £43.2bn/ €50.7bn/ $54.4bn. Contact Details Elsevier David Tucker, Global Communications +44 7920 536160 d.tucker@elsevier.com Company Website https://www.elsevier.com/

June 07, 2022 04:30 AM Eastern Daylight Time

CargoX Blockchain Technology Takes Flight in Egypt

CargoX

LJUBLJANA, SLOVENIA - (June 06, 2022) - CargoX, the leading company specializing in the digital transfer of trade documents, extends its business engagement with the Egyptian government by providing advanced Blockchain Document Transfer (BDT) services as a core component of the Advance Cargo Information (ACI) system implementation for airborne cargo. The Advance Cargo Information (ACI) system aims at providing business intelligence and governance mechanisms to the government before cargo loading from ports of export, facilitating cargo clearance procedures, creating transparency and audit trail for cargo movements within a paperless ecosystem by digitizing shipment documents transfer using CargoX BDT services. The ACI system is a core component of Egypt’s national single-window platform for international trade (NAFEZA) that is operated by the Public-Private-Partnership company Misr Technology Services (MTS). “The NAFEZA single window platform for digitalization of ocean-freight trade document transfers between Egypt and companies worldwide is an unprecedented success. It is used by more than 90,000 companies and entities worldwide, and we continue building this momentum by adding air cargo documentation processing. This will bring the number of points of entries to 30 – including airports, seaports, dry ports, border posts, free zones, and bonded warehouses,” said Captain Ossama Al Sharif, MTS Chairman & CEO. Background information: Misr Technology Services (MTS) authorized CargoX to be the gateway between the international trade community and the Egyptian national single window for international trade (NAFEZA) by providing blockchain-document-transfer services since January 2021. CargoX platform includes built-in automated workflows for Blockchain Document Transfer (BDT) where the ultimate level of immutability, transparency, reliability, and accountability is achieved. CargoX launched its BDT services on a “TRIAL” basis as early as March 2021 to serve seaborne cargo. The services became “LIVE” as of October 2021. Within this context, cargo shippers pre-lodge shipment documents and data electronically in a secure and prompt manner to ensure that import security screening and customs procedures on the Egyptian side can be accomplished prior to shipment arrival to Egyptian seaports. Since its implementation in seaports, the project has surpassed all expectations. CargoX blockchain solution was used seamlessly and safely to transfer more than 1,500,000 actual trade and finance documents to serve more than 100,000 customers. By providing reliable document transfer services, the CargoX Platform has become the fastest-growing blockchain platform in the logistics industry. It represents one of the most compelling cases for the adoption of the blockchain as a critical tool for streamlining global trade and commerce, as well as business-to-government communication. “NAFEZA has become a unified channel for customers exporting to Egypt by sea, and now also by air. The ACI system will expedite shipment clearance, reduce cost, and eliminate the risk of delays or loss of documents. We are proud that Egypt is yet again a global innovator and a key reference for modernization,” said Gamal Kotb, MTS General Manager. In the sea freight use case, the benefits resulting for users from the adoption of the blockchain technology include a reduction in the average cargo release time from 29 days to 9 days with a notable reduction in container demurrage and storage fees. Compliance costs for shippers in the maritime sector have also been slashed from more than USD$600 to USD$165, or less as a consequence of the move onto the blockchain. In air freight, the real-time delivery of documents will play an even more essential role, as cargo travel times are much shorter, and processes run with higher task frequency. “Mr. Stefan Kukman, CEO of CargoX said, “CargoX is proud to be developing the most cutting-edge digital solution for global trade - arguably the most important industry in the world,” “It is incredibly satisfying to already be working with some of the most selective companies in the logistics industry and forward-thinking governments that have made the CargoX Platform the fastest-growing blockchain platform in the logistics industry,” —Kukman added. About CargoX CargoX Ltd is a global company specializing in document transfer solutions, based on blockchain transactions and an ownership validation platform. The core team of founders brings together more than 100 years of experience in the logistics, banking, programming, IT and blockchain industries. Users of CargoX’s BDT platform can upload or create electronic trade documents and then transact ownership of them like money through a global bank, at any time, with the following benefits: ● Irrevocable transfer of ownership of the documents ● Unbreakable, neutral, public Ethereum blockchain ● The audit trail of events is only available to the participants involved ● Confidentiality and full protection of data, identity and business connections ● More than 65 document types are supported (eBL, eLC, Certificates, Contracts, Invoices) Contact Details CHARLIE PESTI —The world’s best publicist for supply chain technologies. Charlie Pesti +1 267-439-4355 charlie@pesti.io Company Website https://cargox.io/

June 06, 2022 10:02 AM Eastern Daylight Time

Freight Rate Transparency gains traction in Freight Forwarding – SHIFEX by Shifl

Shifl

Digital forwarding and supply chain platform Shifl has announced the launch of SHIFEX, an Ocean Spot Freight Rate Index for container shipments which is now available on their website ( https://shifl.com/index ). The recent and continuing unprecedented chaos in the freight markets has brought the dire need for transparency and visibility into actual ocean freight rates. Shabsie Levy, CEO and Founder of Shifl, said he often found thousands of dollars of disparities between reported and actual freight rates on the market. “In the current market condition, just about no one can afford to pay hundreds and sometimes thousands of dollars more for moving a single container,” said Levy. SHIFEX provides live insights into ocean freight rates. It tracks and displays the average ocean spot freight rates for 40'containers (FEU) on main Transpacific routes at any given period. Freight rate transparency and accuracy have always been touted as core business values. They improve customer engagement, build trust, and increase productivity in an industry that has been opaque. “By leveraging our existing technology, we are helping shippers benchmark the freight rates they should be paying for their shipments and help them better plan their order placements and inventory” said Levy. By analyzing its own data of actual bookings and shipments, Shifl was able to alert the market in advance of the drastic changes in the ocean spot freight rates across the volatile periods in 2021 and 2022. Eli Gelbman of The New York Doll Collection a company that manufacturers and sells childrens dolls and accessories says, "I am pleased that Shifl is launching SHIFEX. As a regular importer, we have been following Shifl's rate data in their market reports which has helped us tremendously in managing the volatility in the freight market. Having the same info now on-demand, will allow us to make better supply chain decisions, and improve efficiency in costing and in planning our orders." More about SHIFEX SHIFEX, the first ocean spot freight rate index by a US freight forwarder, provides live insights into ocean spot freight rates as it tracks and displays rates that are applicable on the Trans-Pacific route. SHIFEX is based on the actual spot freight rates quoted and/or paid for moving shipments on the Trans-Pacific route and is therefore a true reflection of the prevailing market conditions in the freight forwarding spot market. SHIFEX is offered as a free service by Shifl and covers Port to Port container spot freight rates. SHIFEX includes all commonly applicable surcharges, —including but not limited to BAF (Bunker and/or Emergency Bunker Adjustment Factor), CAF (Currency Adjustment Factor) ISPS (International Security Port Surcharge), PCS (Port congestion surcharge). The index provides past and current freight rates with the option of tracking rates on a 3, 5, 12 and 18 month basis from the base ports of China to both Los Angeles and New York. In addition to freight rates, Shifl is also planning to include its highly popular vessel transit and container dwell data and add spot freight rates of other trade lanes to SHIFEX so customers can track the past and current performance of these metrics as well. SHIFEX complements digital offerings that include Shifl.com, the digital forwarding and supply chain platform, and Shifl.capital, the cutting-edge FinTech solution designed to make business transactions easier for supply chain companies. About Shifl Shifl is leading the supply chain industry into the future with technology and innovation that brings a huge array of real-life benefits to its users. If you are a shipper looking to bring your business into today's digital age, be more in control, and pay less overall - Shifl is for you. Shifl is headquartered in New York and maintains a presence in China, India, Vietnam, Malaysia, Bangladesh, Georgia, DR, and The Philippines. To learn more, visit https://shifl.com. Contact Details CHARLIE PESTI Priyanka Ann Saini +91 98332 68264 priyanka@pesti.io

June 06, 2022 12:00 AM Eastern Daylight Time

XPRIT Website Gets a Revamp as The Company Launches Four New Electric Bike Series

XPRIT

XPRIT has launched its newly revamped website with a new layout and design while also introducing four brand new electric bike series that cater to multiple uses and users. XPRIT was launched in 2018 with a vision to colorize the life of people while providing ease of commuting for them to enjoy the rural and urban areas of the Los Angeles area. The spokesperson highlighted, “Our slogan is ‘ Life Colorized – Smooth Ride with Every Vibe. ’ Our products completely align with it. We offer unique color combinations and high-tech designs that match the moods of the people.” XPRIT website has been given a revamp to make it more user-friendly and appealing to the customers. The website now has an entirely new design and layout just in time for their new product line launch. The spokesperson added, “The best thing about our products is that they are an eco-friendly, zero-emission power source. Even our packaging is made with recyclable materials.” After the immense success of XPRIT’s hoverboards, the company is now set to launch electric bikes to provide easier commute and fun adventures to consumers. “We are excited to announce electric bikes in four series, and we believe our customers can easily find one that best fits their lifestyle,” continued the spokesperson. The company is set to launch the four series to multiple uses and age groups: Commute Series - It comprises two models, Urban Basic and Urban Ultra, featuring convenience and easy storage for commuters. Beach Recreation Series – It includes two models, Beach Seal and Beach Cruiser, featuring stylish designs. It is the best for spending time with loved ones at beaches. Adventure Series – Currently has one model, Hunter, featuring the best durability tires and long-distance suspension system. Shuttle Series – Currently has one model, Shuttle, featuring the capability to carry or deliver items from grocery shopping trips to delivery services. “It is certainly an exciting time at XPRIT with the launch of our four new product lines being introduced. We truly believe the world is rapidly moving toward sustainable practices, and e-mobility will be the future of urban transportation. We are proud to be a part of this major change,” concluded the spokesperson. With the goal to make e-mobility easily accessible, XPRIT also offers low monthly payment finance options with as low as 0% APR with Klarna and four interest-free payments or monthly installments with Shop Pay Installments. They also offer lease-to-own with Katapult with no credit required. The new electric bikes come with a one-year warranty and a 60-day return policy. About XPRIT: XPRIT is a leading brand in e-mobility industry founded in 2018. The brand was initially launched with hoverboards, and after its immense success, the team introduced electric bikes. The company strives to build electric bikes that provide high performance with an authentic style that matches the client's comfort, needs, and preferences. Contact Details Media Contact management@xprit.com Company Website https://www.xprit.com/

June 02, 2022 07:53 PM Eastern Daylight Time

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MYBUNDLE.TV ANNOUNCES SLING TV BILLING INTEGRATION WITHIN THE MYBUNDLE.TV STREAMING MARKETPLACE

MyBundle.TV

First Billing Integration Launch for MyBundle.TV Drives New SLING TV Subscriptions Across the MyBundle.TV Broadband Partner Network Demonstrates MyBundle.TV’s Unique Marketplace Position at Intersection of Consumers, Streaming Video Services and Broadband Providers MyBundle.TV, the premier online platform connecting consumers, streaming services and broadband providers with tools to simplify streaming television, today announces integrated billing with SLING TV, a leading live TV streaming service. The billing integration simplifies the ability to access SLING so users can sign up, manage billing and receive customer support from within the streaming service app. Customers can find SLING utilizing the "Find My Bundle" recommendation tool or in the MyBundle.TV Streaming App Marketplace. Integrated billing services is the latest innovation from the growing MyBundle.TV platform, which in addition to its own consumer-facing site, provides co-branded streaming video tools for broadband and multichannel video providers. Sitting at the cross-section of consumers looking to explore and optimize their streaming service subscriptions and broadband providers looking to deliver choice to current and prospective customers, MyBundle.TV reduces friction and increases satisfaction for the ever-growing and dynamic streaming video ecosystem. MyBundle.TV currently has more than 90 broadband partners serving more than 9 million customers, including industry leaders CenturyLink, WOW!, MetroNet, Glo Fiber and CSpire. SLING offers more than 700 channels in 27 languages, including popular sports, news and entertainment networks, such as CNN, Disney, ESPN, FS1, Discovery, HGTV, TBS, TLC, USA, AMC and A&E. “This landmark partnership with SLING TV represents MyBundle.TV’s first-ever billing integration. Allowing consumers to sign up directly for Sling on the MyBundle.TV platform is a far superior user experience and will increase conversions,” said Scott Barton, Chief Product Officer at MyBundle.TV. “The MyBundle.TV platform simplifies the discovery and purchase process for consumers and we are very pleased to expand our working relationship with SLING, a true streaming innovator.” “MyBundle.TV is adding value and optimizing the transition to streaming for all of the major industry constituencies including consumers, broadband providers, and streaming services,” added Jason Cohen, Co-Founder and CEO of MyBundle.TV. “By working in partnership with our stakeholders, MyBundle.TV is connecting and personalizing the experience while increasing satisfaction and assisting in the ‘Streaming Revolution’ for all.” “SLING TV offers the most compelling value and flexibility in the streaming marketplace today and is very pleased to leverage the user-friendly MyBundle.TV platform to highlight and optimize our services under this new agreement,” said Seth Van Sickel, Senior Vice President of Product and Operations, SLING TV. “Through this agreement, SLING will have a simplified sales acquisition flow for our targeted customer base, allowing more consumers to enjoy our great service.” About MyBundle.TV MyBundle.TV offers the industry-leading consumer and enterprise platform simplifying streaming TV. MyBundle.TV’s free and easy-to-use tools help consumers cut the cord, discover new streaming services and find content to watch across their services. Incorporating more than 150 streaming services and partnering with more than 90 broadband providers serving 9 million customers and growing, the MyBundle.TV platform helps consumers navigate the streaming video world and enables new growth opportunities for programmers and high-speed data distributors alike. Contact Details ICR for MyBundle.TV Eric Becker +1 303-638-3469 eric.becker@icrinc.com Company Website https://www.mybundle.tv

June 02, 2022 02:30 PM Eastern Daylight Time

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SleepX approved by the Helsinki Committee to conduct clinical trial with the SleepX PRO smartphone application

Appyea

SleepX, a subsidiary of AppYea (OTC: APYP) focusing on the development of accurate wearable monitoring solutions to treat sleep apnea and snoring, announces it received approval from the Helsinki Committee to begin its planned clinical trial on the SleepX PRO application. This follows the company’s recent update that it intends to test the SleepX Pro application at a hospital sleep lab. The trial is the first step towards applying for an FDA approval under the first-of-its-kind medical device category for contactless detection of sleep apnea to be performed through the Artificial Intelligence (AI) analysis of breathing during sleep. SleepX Pro, which is designed to diagnose sleep apnea using only a smartphone, requires no physical contact with the subject. Global Smart Sleep Tracking Products Market to Garner a Revenue of USD 11,234.55 Million by 2028 and Grow with a CAGR of 17.50% during 2020-2028; Surge in Concern for Sleep-Related Disorders to Drive the Market Growth, according to Kenneth Research (May 16, 2022). “Poor sleep is associated with the compromised immune system, heart problems, reduce physical and mental performance, mood problems, obesity and many other health problems”, said Neil Kline, Founder & former CEO of the American Sleep Association, and a AppYea Board Member. “Unfortunately, most people with sleep disorder breathing problems, like sleep apnea, are undiagnosed and untreated. Our goal in this unique technology is to raise the awareness to the problem and to improve people’s they can live healthier and more fulfilling lives.” “SleepX PRO makes for a unique, quick and friendly diagnosis tool that will prevent subjects from having to spend nights at sleep labs while saving the healthcare system and insurance companies hundreds of millions of dollars”, said Boris (Bary) Molchadsky, President and CEO of SleepX, and Chair at AppYea. “We plan to make our diagnosis solution highly accessible so people get tested easily. SleepX is an Israeli research and development company recently acquired by AppYea. The company had developed a unique product for monitoring and treating sleep apnea and snoring. The technology is protected by several international patents and the company plans to start serial production in 2022. The company currently focuses its activities on the development and commercialization of its flagship product DreamIT. Legal Notice Regarding Forward-Looking Statements This release includes forward-looking statements. Such statements involve risks and uncertainties which could cause actual results to differ materially from those set forth herein. No statement herein should be considered an offer or a solicitation of an offer for the purchase or sale of any securities. Although APYP believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. Forward-looking statements, which involve assumptions and describe our future plans, strategies, and expectations, are generally identifiable by use of the words "may," "will," "should," "could," "expect," "anticipate," "estimate," "believe," "intend," or "project" or the negative of these words or other variations on these words or comparable terminology. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including but not limited to adverse economic conditions, intense competition, entry of new competitors and products, adverse federal, state and local government regulation, inadequate capital, unexpected costs and operating deficits, increases in general and administrative costs, unanticipated losses, financial condition and stock price, inability to carry out research, development and commercialization plans and other specific risks. APYP does not undertake any obligation to publicly update any forward-looking statement. Neither APYP nor SLEEPX are subject to the reporting requirements of the Securities and Exchange Commission under the Securities and Exchange Act of 1934 as amended. Contact Details Asaf Porat +1 800-674-3561 info@appyea.com Company Website http://www.appyea.com

May 31, 2022 08:30 AM Eastern Daylight Time

RAK Ceramics to Unveil New Global Design Hub in London

RAK Ceramics UK

RAK Ceramics PJSC (Ticker: RAKCEC: Abu Dhabi), one of the largest ceramics brands in the world, announced today the opening of its first global Design Hub in London. Located at 100 St John Street, in the heart of London's design quarter for designers, architects and developers, the RAK Ceramics Design Hub is one of the largest in the area, with 7,276 square feet over two floors. The space allows visitors to explore limitless design possibilities for their projects and showcases a wide range of RAK Ceramics bathroom ranges, kitchen taps, and brassware. The location also offers meeting facilities and a dedicated area showing the brand's extensive range of tiles, including mega slabs, which can be used for cladding, tiling, surfacing, and as unique decorative pieces. The RAK Ceramics Design Hub will be an interactive and immersive environment designed to inspire creativity and includes a working kitchen display, working tap display, Virtual Worlds 4D Theatre and a Grab and Go sample area. Abdallah Massaad, Group CEO, RAK Ceramics said "London is the obvious choice to launch our first global Design Hub concept. The UK is an increasingly important market for RAK Ceramics, and London is home to many of the world's leading designers, architects, and project specifiers. The RAK Ceramics Design Hub is a unique concept where the design community can experience the innovative possibilities of our products.” Many signature products will be displayed, including a new collection from world-renowned fashion designer ELIE SAAB along with products from designers Maurizio Scuttella, Debiasi & Sandri, and Patrick Nourget. Commenting on the design hub concept, Leonardo De Muro, VP of Marketing & Communications, RAK Ceramics said: "The RAK Ceramics Design Hub is a unique concept in our retail portfolio which allows us to bring together the design community, showcase unique products, and create a brand experience that is both inspiring and informative." The official launch of the RAK Ceramics Design Hub will take place on May 24, 2022, during the Clerkenwell Design Week. To celebrate its opening, designers Maurizio Scuttella, Federico Sandri, and Patrick Nourget will be hosting a series of special talks at the RAK Ceramics Design Hub from May 24-26, 2022. Further information can be found on the Clerkenwell Design Week website at: www.clerkenwelldesignweek.com. Commenting on the opening, Alvin Biggs, Managing Director, RAK Ceramics (UK), said: "We are proud that London has been selected as the location for RAK Ceramics' first global Design Hub, and we look forward to welcoming the international design community to showcase RAK Ceramics' global product innovations." Media Press Kit A media press kit including a digital copy of this press release, approved company images, corporate profiles and product ambiences are available for download at the following URL: https://airtable.com/shrM86xtITKgSZBaf About RAK Ceramics RAK Ceramics is one of the largest ceramics brands in the world. Specialising in ceramic and gres porcelain wall and floor tiles, tableware, sanitaryware and faucets, the Company has the capacity to produce 118 million square metres of tiles, 5 million pieces of sanitaryware, 24 million pieces of porcelain tableware and 1 million pieces of faucets per year at its 21 state-of-the-art plants across the United Arab Emirates, India and Bangladesh. Founded in 1989 and headquartered in the United Arab Emirates, RAK Ceramics serves clients in more than 150 countries through its network of operational hubs in Europe, Middle East and North Africa, Asia, North and South America and Australia. RAK Ceramics is a publicly listed company on the Abu Dhabi Securities Exchange in the United Arab Emirates and as a group has an annual turnover of approximately US$1 billion. Further information is available online at www.rakceramics.com Contact Details RAK Ceramics Group Steven Allen +971 7 246 7400 steven.allen@rakceramics.com UK Press Enquiries Fiona Pavely, Shelan Communications Limited Fiona.pavely@shelan.co.uk Company Website https://www.rakceramics.com/

May 30, 2022 04:00 AM Eastern Daylight Time

Why Influencer Marketing is Taking Over Online Advertising

TCM DIGITAL

TCM has launched NinjaInfluence, an all-in-one Influencer Marketing AI SaaS platform that provides an affordable yet powerful use of influencer marketing that enables eCommerce businesses to deal with increased ad costs and reduced marketing budgets due to unstable market sentiment. On Tuesday, May 24th, The Snap Company announced it will miss its projections due to decreased ad spending. The announcement triggered a spiral effect for most ad-driven super techs, such as Google and Facebook. This came as no surprise given the current environment, along with rising ad prices and macro headwinds likely to extend to every region of digital advertising. An article published by CNBC earlier this week states, “Social media companies were already having a rough year from the cutback in digital ad spending caused by rising inflation, supply chain challenges, and the war in Ukraine. Forecasts for the second quarter called for meager growth at best, and stock prices were getting hammered.” Following Snap’s disclosure, JMP Securities analysts shared, “Macro headwinds likely extend to all digital advertising.” They added that brand budgets, and especially digital ones, “are more at risk of being reduced as companies tighten ad budgets,” while direct response ads, or those that encourage viewers to take immediate action, are “more connected to consumer spend, particularly eCommerce.” Read the full CNBC article here. The eCommerce space is seeking alternative means to cut down advertising spending amid rising costs of social media ads in an environment that's highly volatile. Even now while ad costs rise, eCommerce has seen a massive uptick since the start of the pandemic, expected to total $5.55 trillion in 2022 and to grow by almost $11 trillion between 2021 and 2025. This increase can also be attributed to the effect of influenceres/online creators. An authentic and engaging presence online is critical to being disruptive in a saturated marketed experience. People want to be wowed, connect to something, and belong to a community. Enter influencers, a person valued by the audience much more than the classic pop-up ad. With such dedicated followings, you can shorten the sales cycle by standing apart from your competition. A strong brand doesn’t only optimize performance marketing in the short term but also makes it a source of sustainable growth. Stronger brands draw more organic acquisitions, retain more customers, and command higher sales. As the digital space becomes more crowded, brand identity and brand awareness will only become more crucial. When time is a critical commodity,one needs to be fast, agile, and ahead of its competitors. One needs to focus on brand equity and improve upon one's brand loyalty while maintaining one's ad spend. While inflationary pressure affects purchasing decisions, brands must strengthen their community reach and customer relationships. After spending over eight years operating within the eCommerce space both as an eCommerce seller and as a leading aggregator, we have experienced community creation, aptly named influencer marketing, first hand. But how do you go about finding the right influencers? Even if you do find the right influencers, how would you manage them, monetize, measure performance, and still be able to attend one's eCommerce business? Welcome to the solution of NinjaInfluence, TCM’s disruptive influencer marketing platform. With our dynamic and elastic AI search engine, we have curated a database of over 140 million influencers for you to filter and pinpoint the perfect brand representative. Each will be the champion brand ambassador and increase sales. Within the platform, you can conduct research, outreach, and campaign management along with tracking your real-time sales and social metrics. Even making payments to your influencers are just a click away using NinjaInfluence. You do not have to take the journey alone. Our team of Influencer Managers is here to oversee the entire process, from discovering and identifying the right influencer, to outreach and sending customized messages all the way to managing your entire marketing influencers funnel, your own dedicated Influencers Manager. With the assistance of the Influencer Manager, negotiate everything from partnership terms to campaign management as they set up eCommerce coupons, tracking links for sales, and social engagement. On June 1st at 9:00 am ET, the Ninjainfluence team will be conducting a live webinar. We invite you to join our live demonstration and roundtable discussion as we tackle the alternative means of online advertising and how to best engage with Influencers for the maximum outcome. To save your seat, click to register and write "Save my seat for the upcoming webinar." About NinjaInfluence NinjaInfluence is an influencer marketing software that supports users in easily managing their strategies and communicating with influencers/creators. Following up on its predecessor, NinjaOutreach, it provides access to over 140 million influencers across Instagram, TikTok, YouTube, and Twitter. In addition to its established search engine, NinjaInfluence offers a multitude of features such as eCommerce integration, full analytics dashboards, smart search manager, internal payment platform, related profile recommendation engine and a consolidated CRM-like workspace. Scalable and effective through its use of powerful big data technology, NinjaInfluence searches through millions of creators to intelligently identify qualified influencer leads, and enable the launch of influencer campaigns with traceable ROI. For more information, a free trial, or to subscribe to NinjaInfluence, visit https://NinjaInfluence.com/. Contact Details Gabi Bar +1 845-709-8324 gabi@tcmdigital.com Company Website https://ninjainfluence.com/

May 27, 2022 09:30 AM Eastern Daylight Time

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