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Evite Launches Parenthood Journey Category with Invitation Templates for Celebrating Different Paths to Starting a Family

Evite

Evite, the world’s leading digital invitation platform, today announced the launch of its Parenthood Journey category, an expansion of its Baby & Kids offerings that includes invitations around IVF showers, egg showers, “Rainbow Baby” showers and additional invitations for adoption celebrations. Evite, which is now the only digital invitation company with a family building-focused category, kicked off the launch with 24 invitation templates that include both free and Premium options. According to Pew Research Center, a third of all U.S. adults have used fertility treatments or know someone who has, and according to the Adoption Network, one out of every 25 families with children have an adopted child, all highlighting the major shift in the way people plan for and build their families. Additionally, 1 in 5 pregnancies end in a pregnancy loss, yet, there are limited options on the market for people who want to celebrate or honor their IVF treatments, adoption journeys, or their “Rainbow Baby,” which is the birth of a baby after a pregnancy loss. Evite is acknowledging this gap in invitation offerings for this category and worked to provide a solution. As part of the launch, Evite partnered with Kellee Stewart, actress, writer, producer, and fertility advocate who often shares her own experience with egg freezing and IVF in an effort to bring awareness to a topic that’s not regularly discussed. Kellee spent years attending baby showers and supporting new mothers, when she ultimately decided to throw herself an egg shower. She encourages others to celebrate their journey to parenthood by bringing support systems together to assist with the costs of fertility treatments, which are not covered by insurance. As part of the partnership, Kellee helped design the artwork for an egg shower invitation, now available on Evite’s site. “Although millions of people experience infertility and choose to build families in different ways, their journeys are not yet recognized in the traditional sense we’re accustomed to,” said Stewart. “This Parenthood Journey category empowers those challenged by infertility to be seen, heard, and celebrated. I’m excited to work with Evite to support the various journeys to pregnancy and parenthood.” This launch comes ahead of National Infertility Awareness Week® taking place April 23–29, which aims to raise awareness about infertility and the barriers that too many face when trying to build a family. Evite aims to break ground with parenthood journey celebrations by encouraging users to explore this exciting new category and expand the traditional baby shower. “We’re always listening to our users and incorporating their feedback into platform updates to ensure a great experience for anyone who wants to throw a party,” said David Yeom, CEO of Evite. “We acknowledge that there are no longer just traditional pregnancy events, so we worked to provide modern, inclusive invitation templates that empower the different types of family planning and make sure that each unique journey has an invitation to match.” Following its rebrand last year, 25-year-old Evite has been focusing on its user experience, its commerce offerings, and strategic partnerships to modernize and evolve the brand. Over the past year, Evite removed 90% of its display advertisements to enhance the user experience, expanded into facilitating gifts, now being recognized as Amazon’s biggest gift affiliate, and announced a partnership with Disney for themed invitation templates, with additional partnerships in the works. To check out Evite’s latest Parenthood Journey category invitations, please visit: https://www.evite.com/gallery/category/parenthood_journey/ About Evite Evite is the world's leading digital invitation platform focused on bringing people together face-to-face. With thousands of free and Premium customizable designs which can be sent by email or text message, Evite makes celebrating face-to-face easier and more memorable for its 120+ million annual users. Launched in 1998, the company has sent nearly three billion invitations over its history, sends over 6M+ invitations each year, and touches billions of dollars in party-related purchases. Evite is headquartered in Los Angeles. Visit www.evite.com to start planning, get inspired or download the Evite app. Contact Details North 6th Agency for Evite Julia Calabrese +1 215-460-6327 evite@n6a.com

April 06, 2023 09:00 AM Eastern Daylight Time

Study: Are Digital Content Creators Corporate America’s New Superpower?

MBO Partners

A new study from MBO Partners® reveals that corporate America may be overlooking a growing and significant source of hidden internal talent: digital content creators. According to MBO Partners’ 2023 Creator Economy report, part of its State of Independence research series, independent digital content creators are among the fastest growing self-employment work segment infiltrating the traditional workforce. The study found that almost six out of ten (57%) have content side gigs, along with traditional jobs. However, a stunning 41% said they definitely (15%) or probably (26%) will leave their traditional job and start a business full time in the next 24 months. The MBO Partners study also found that 8.1 million U.S. independent creators earned money in the creator economy in 2022, a 14% increase since 2021. “The creator economy is huge and growing in steadfastness day by day – with a rising majority working in stealth mode in large and mid-sized companies,” said Miles Everson, CEO of MBO Partners. “In fact, enterprises may be sitting on a gold mine of untapped talent and not even know it. These employees are not only highly creative and fast-moving, but they are entrepreneurial and extremely tech savvy. They have the potential to be an enterprise’s ultimate ally. But to win, employers need to first put out the welcome mat and show independents that they value modern ways of working and specialized skill sets. Next, they need to recreate their workforce models where independents are a critical component of their total talent strategy and teams.” This year’s study showed six key insights about the independent creator workforce, including: Owned media offers WOO (window of opportunity) to make more money. MBO’s data shows that while 73,000 US independent creators (the 1%) report annual income over $1 million, most creators report modest earnings, with the majority (44%) earning $10,000 or less last year as a creator. However, as companies shift their marketing strategies to focus on owned media as more affordable alternatives to paid advertising this year, there will be plenty of lucrative opportunities for creators to make extra money. There’s no “I” in team. About half of all independent creators (48%) report teaming up with other content creators on projects, versus only 23% of independent workers who aren't content creators. Looking forward, 68% of content creators plan to partner with other independent workers over the next year. That means that for companies, you are no longer just hiring a creator, you’ll be hiring a larger set of skills. Black creators are building their entrepreneurial footprint. The study revealed that in terms of ethnic and racial groups, Black Americans are more robustly represented in the creator economy (18%) compared with their U.S. population share overall (13%). As companies look to create more inclusive workplaces, there is an emerging pipeline of black entrepreneurial creative talent that exists. Make no mistake, creators will quickly adapt to ChatGPT. Eighty-seven of creators report being early adopters of technology, so this is an early indication that they are already learning how to embrace the opportunity of ChatGPT. This compares to only 34% of traditional employees and 37% of independent workers as early technology adopters. By tapping into creators, companies can leverage emerging trends and quickly respond to market demands. Digital nomadism is the new manifesto for mental health. While traditional workers are quiet quitting and hush tripping, take a page from the creators whose job burnout and mental health issues have been widely documented. Over eight in ten independent creators (84%) prefer a location-independent lifestyle that allows them to work and travel at the same time. So, it comes as no surprise that almost two-thirds (63%) report they are currently a digital nomad and over 90% report feeling highly satisfied (83%) or satisfied (9%) with their work. At last, a new era of creative renegades has arrived. While only 1 in 10 creators makes more than $100,000 per year, 83% plan to continue as an independent creator (57%) or build a bigger creator business (26%) over the next 2-3 years. Seventy-nine percent report being optimistic about the future. To obtain a copy of the 2023 MBO Partners Creator Economy research report, please visit https://www.mbopartners.com/state-of-independence/creator-economy-report/. About MBO Partners® MBO Partners is a direct sourcing platform that enables enterprises and independents to work efficiently together. Its unmatched experience and industry leadership enable it to operate on the forefront of the independent economy and consistently advance the next way of working. For more information, visit mbopartners.com. About MBO Partners® MBO Partners is a direct sourcing platform that enables enterprises and independents to work efficiently together. Its unmatched experience and industry leadership enable it to operate on the forefront of the independent economy and consistently advance the next way of working. For more information, visit mbopartners.com Contact Details Words For Hire for MBO Partners Karen Swim +1 586-461-2103 karen@wordsforhirellc.com Company Website https://mbopartners.com

April 05, 2023 09:00 AM Eastern Daylight Time

Innersense Organic Beauty Launches Harmonic Hair Renew Scalp Collection

Innersense Organic Beauty

Award-winning clean beauty brand Innersense Organic Beauty launches Harmonic Hair Renew Collection, a targeted set designed to create a balanced scalp environment. The three-step ritual helps to exfoliate, soothe and massage the scalp to noticeably reduce flaking, relieve dryness and encourage a balanced environment for the hair. Hair Renew Pre Wash Treatment is a treatment product that purifies and nourishes the scalp for healthy hair. Clean, skin-loving ingredients Zinc Gluconate and Magnesium Oil refresh the scalp by removing product buildup, balancing natural oils and restoring a harmonious environment for optimal hair growth. Micro Hyaluronic Acid replenishes hydration to reduce flakes and itch-causing dryness. Hair Renew Daily Active Scalp Serum is a calming serum that restores harmony to scalps in distress. Its clean, calming formula features Celery Seed and Hemp Seed Oil to address common scalp conditions such as flaking, itching, and dryness caused irritation. Antioxidant rich Pea Sprout Extract helps fortify hair follicles to revitalize roots. The third part of the collection includes a natural clear quartz Scalp Massager to help improve circulation, and release tension. The Harmonic Hair Renew collection was clinically tested, in which 97% of consumers agreed their scalp appears to be healthier, 91% agreed their scalp is less itchy and 91% agreed their scalp feels more hydrated and moisturized. Overall, 100% of consumers saw a reduction in flaking. “Our products are formulated to promote holistic wellness, and treat not only the hair, but also the skin and scalp,” says Greg Starkman, CEO and Founder of Innersense Organic Beauty. "The new Harmonic Hair Renew collection starts at the source by creating an optimal environment for the scalp through a combination of conscious formulas and mindful rituals. When the scalp is in perfect harmony, hair becomes healthier and more resilient.” Harmonic Hair Renew Set retails for $80 ($102 value) and includes the full collection. Hair Renew Pre Wash Treatment retails for $38 and Hair Renew Daily Active Scalp Serum retails for $42. All products will be available online at innersensebeauty.com, in select salons, and in-store at specialty retailers such as Credo Beauty and The Detox Market. About Innersense Organic Beauty Beauty professionals Greg and Joanne Starkman founded Innersense Organic Beauty to bring clean, pure and toxin free hair care to salons, stylists and consumers. The clean hair care brand’s products include shampoos, conditioners, scalp scrub, styling and treatment products for all hair types. For more information, visit innersensebeauty.com. Contact Details Archita Patel +1 281-725-2121 archita@bpcm.com Company Website https://innersensebeauty.com/

April 04, 2023 12:30 PM Eastern Daylight Time

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Ultrack Enters Acquisition Agreement with Successful Medical and Wellness Company

Ultrack Systems, Inc.

McapMediaWire --Ultrack Systems Inc. (OTC: MJLB ), a total fleet-management GPS tracking and monitoring solution provider, is pleased to announce that Ultrack has entered into a formal contractual agreement with Supreme Products to both acquire and market their "Pet Tracker" product which is a wearable GPS device for pets. Notably, Carl Lamonte from Supreme Products will join Ultrack as an Officer of Brand Development Officer Earlier this year Ultrack noted in a release that the Company is actively seeking joint-venture relationships and/or acquisitions within recession proof sectors. Today's announcement is the initial fulfillment of that goal with more planned to come. With years of experience, resources, and relationships within the GPS industry, it makes sense for Ultrack to expand to the developing vertical market of pet tracking hardware and software. Currently, the global pet market is worth roughly $261 billion with the sub "pet care" market coming in at around $79 billion as of 2021. Current forecasters project that the U.S. pet market alone is projected to grow to $325 billion by 2028 with a projected sustained growth of pet ownership up to 14% by 2030. (Source: https://www.hepper.com/pet-industry-statistics-us / ) Ultrack CEO Michael Marsbergen commented: “Pets are big business and Millennials and Gen Z are leading the way for the foreseeable future. We believe that pet ownership and pet care is a recession-proof industry because people are simply not going to give up the things that they truly love, no matter how hard the economy gets hit. I'm delighted that Mr. Carl Lamonte will be joining Ultrack and helping the Company to establish sure footing as a new face and voice for our “Pet Tracker” product." Some of the ways the Company intends to provide a superior device include potential features like: 1. Health monitoring: Monitor a pet's health by tracking their activity levels, heart rate, and other biometric data. This information could be shared with veterinarians or pet owners to identify potential health problems early on. 2. Behavior modification: Modify a pet's behavior by providing real-time feedback on their location and activity level. For example, a device could be set up to alert a pet owner if their dog has strayed too far from home, or if their cat is spending too much time in a certain area. 3. Predictive analytics: Collect data on a pet's behavior and use machine learning algorithms to predict future behavior. This could help pet owners anticipate potential problems and take preventive action. 4. Social media integration: Integration with social media platforms, allowing pet owners to share their pet's location and activity level with friends and family. This could create a community of pet owners who share information and support each other. 5. Virtual fences: Create virtual fences around a pet's home or yard, alerting the pet owner if their pet strays beyond a certain boundary. This could be especially useful for pet owners who live in areas with high levels of traffic or other hazards. Ultrack and Supreme Products are planning a full-orbed marketing plan through multiple strategies including: As technology and AI evolves, the Company will seek for new ways to add more benefits to its line of pet care products. Investors can anticipate updates moving forward regarding details of the development and deployment of the new "Pet Tracker" product. Furthermore, the details of the contract with Supreme Products involves a marketing partnership to bring appropriate exposure to the new Pet Tracker product. These initiatives include but are not limited to: 1. Social media advertising: Social media platforms such as Facebook and Instagram offer targeted advertising options that allow businesses to reach pet owners directly, especially young pet owners. 2. Influencer marketing: Partnering with influencers in the pet industry can be an effective way to reach a wider audience. 3. Pet store partnerships: Starting with pet stores in Canada and established relationship, the Company believes this strategy will be well-received and well-rewarded. 4. Trade shows and events: The Company is looking ahead to three of the largest North American pet-focused trade shows in which to have a meaningful presence. The Company invites current and future shareholders to check back regularly at our website http://ultrack.ca, Facebook page: https://www.facebook.com/UltrackSolutions and Twitter page: https://twitter.com/ultracki About MJLB: Located in Concord, Ontario, Ultrack Systems Inc., ( www.ultrack.ca ) is a publicly traded company listed on the OTCMARKETS under the MJLB trading symbol. Ultrack Systems Inc., is a provider of GPS tracking solutions. We develop, implement, and distribute electronic monitoring and tracking systems for companies in leasing, transportation, construction, disposal, and many other services driven industries. Our platform includes live tracking, reports, and alerts on a web-based platform. Our mission is to provide the best fleet tracking, reporting systems and our commitment to service. The Company plans to launch a new ELD product in 2023 in partnership with major corporations that will take the trucking industry by storm. Safe Harbor Statement: This Press Release may contain certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The Company has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect the Company's current beliefs and are based upon information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause the Company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The Company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information catered in this Press Release, including such forward-looking statements. Michael Stephen Marsbergen Ultrack Sytems Inc. +1 800-893-9506 sales@ultrack.ca Visit us on social media: Facebook Twitter Contact Details Ultrack Sytems Inc. sales@ultrack.ca Company Website http://ultrack.ca/

April 04, 2023 09:00 AM Eastern Daylight Time

Girls Inc. to Honor Philadelphia-area Leaders at Annual Celebration of Strong, Smart, and Bold Girls

Girls Inc. of Greater Philadelphia & Southern NJ

Girls Inc. of Greater Philadelphia & Southern New Jersey announced it will honor three Philadelphia-area leaders at the 21 st annual “Strong, Smart, and Bold Celebration” event at the Loews Hotel on Wednesday, May 24 at 5:30 p.m. The honorees include Niki Hawkins, the Vice President of Community Engagement for 6ABC, and Alyssa Cherkin, the Senior Manager of Corporate Citizenship for Deloitte. Girls Inc. will also recognize Rob Almond as the 2023 Corporate Champion for Girls. Based in South Jersey, Almond is the CEO of NEST, the pioneer of integrated facilities management. “Our nonprofit is able to make a significant impact in the lives of thousands of girls in the Philadelphia area thanks to hundreds of volunteers and leaders like Niki, Alyssa, and Rob,” said Girls Inc. of Greater Philadelphia & Southern New Jersey’s Executive Director, Dena Herrin. “We’re looking forward to celebrating with our community and recognizing our region’s Strong, Smart, and Bold girls.” Alyssa Cherkin leads the Corporate Citizenship strategy for Deloitte’s Greater Philadelphia practice, shaping the firm’s commitment to advance equity through a focus on education and workforce development. She works with the nonprofit community to connect Deloitte’s resources and 1,900 local professionals with opportunities for volunteerism, pro bono projects, intentional programming, board service, and financial investments. Alyssa is the architect and national lead of Deloitte Academy, the firm’s signature mentoring program that helps to advance equity by connecting Deloitte professionals with high school students who aspire to attend college but may be unfamiliar with the critical skills or the pathways to success. Niki Hawkins is Vice President of Community Engagement and Strategic Partnerships for WPVI-TV. She proudly represents the 6abc brand, and its parent company The Walt Disney Company, in the greater Philadelphia area. She builds strategic partnerships with nonprofits, secures new linear and digital content, and coordinates various Walt Disney Company Corporate Responsibility campaigns and significant philanthropic giving to resonate within the Philadelphia market. Known for its philanthropic endeavors since it was founded in 1994, NEST established a charitable arm of the company in 2020 under Almond’s leadership. NEST Nurtures has supported over 100 charities in three years, including a partnership with Girls Inc. of Greater Philadelphia & Southern New Jersey. The two organizations help organize the annual “Mentoring young Women In Construction” (MyWIC) summer camp, where girls obtain real-life experience in the skilled trades industries. To attend the 21 st annual “Strong, Smart, & Bold Celebration” at the Loews Hotel in Philadelphia on Wednesday, May 24 at 5:30 p.m., or to donate to Girls Inc. of Greater Philadelphia & Southern New Jersey, visit https://girlsincpa-nj.org/events/. About Girls Inc. of Greater Philadelphia & Southern New Jersey Girls Inc. of Greater Philadelphia & Southern New Jersey has been serving girls and young women in the Greater Philadelphia region since 1961, originally as Teen Aid. In collaboration with schools, community partners, the juvenile justice system, shelters, corporations, and approximately 300 volunteers, we provide programs for thousands of girls and young women in the Philadelphia region’s most under-resourced communities each year. Our holistic approach recognizes that empowering girls to be successful, independent women requires that they have the tools to make healthy decisions about their bodies, receive academic enrichment, are exposed to mentors who work in a broad range of careers, have strategies to deal with bullying and violence, and parents/caregivers engaged in their success. About Girls Inc. Girls Inc. inspires all girls to be strong, smart, and bold through direct service and advocacy. We work with schools and in communities to provide the mentoring relationships, safe spaces, and evidence-based programming that are proven to help girls succeed. Girls build the knowledge, skills, and confidence to lead change in their lives and effect change in the world. Girls Inc. also works with and for girls to advance legislation and policies that increase opportunities for all girls. Together with partners and supporters, we are building a new generation of leaders. Contact Details Eric PR & Marketing, LLC Eric Nemeth nemeth@ericpr.com Company Website https://girlsincpa-nj.org/

April 04, 2023 08:57 AM Eastern Daylight Time

News Release

Cave Cay Club And Resort Announces New Leadership of its Board Of Directors

Cave Cay, LP

Cave Cay Limited Partnership announced today that it has a new Board of Directors. The new Board of Directors of the company is composed of Mr. Emile Haddad, Mr. Issam Hamid, Mr. Omer Maqsood, Mr. Javier Guerra, and Mr. Felipe MacLean (CEO of the company). Mr. Haddad, who is also an investor in the project, will be the Chairman of the Board and will chair the Executive Committee. Mr. Hamid will chair the Finance Committee. “We are very excited to have Mr. Haddad take this leadership role. His experience in building some of the largest and most recognized mixed use master planned communities in the world will be critical as we move into the execution phase of the project,” said Mr. MacLean. “With the recent approval of the Heads of Agreement by the Government of the Bahamas and a world class leadership team, Cave Cay is poised to be one of the best resorts in the world,“ added Mr. MacLean. Cave Cay is approved to build over two hundred luxury residences, a seventy key hotel and a marina which could accommodate up to one hundred yachts. “I am very happy to be a part of the team that will be building Cave Cay. Mr. Maclean has done an excellent job and I am looking forward to working with him as we turn his vision into reality. This is a unique opportunity not only because of the natural beauty of the island, but because we all will play a hands-on role as the project moves forward,” stated Mr. Haddad. For further information, contact management@cavecayclub.com Contact Details John P. David +1 305-724-3903 john@davidpr.com

April 04, 2023 08:00 AM Eastern Daylight Time

SPRING TECH WITH MARIO ARMSTRONG

News Media Group, Inc.

Contact Details Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

April 04, 2023 06:00 AM Eastern Daylight Time

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DataWeave Releases 2023 eCommerce Petcare Report: Pet Food Stock Availability Rallies, Along With Growth

DataWeave

Stock Availability shot up from 52% in 2021 to 76% in 2022 Discounting rose sharply in 2022 from 2021 levels Top 3 pet food brands account for half of all share of eCommerce search results Some signs of a swing from shortage to inventory overstock DataWeave, a leading provider of Competitive Intelligence and Digital Shelf Analytics for consumer brands and retailers globally, released its 2023 Petcare eCommerce Report: how brands can leverage digital shelf analytics to grow their sales and market share profitability. The report provides a data-rich overview of the online petcare market, with stock availability, discounting, and online search trends across retailers and brands. DataWeave analyzes price changes and assortment composition by brand and retailer in light of market dynamics and fluctuating macroeconomic environments. Analyzing thousands of leading brand petcare SKUs, the report offers insights into the current state of the online pet food market as global supply chain pressures have eased. DataWeave’s 2023 Petcare eCommerce Report indicates dramatic year-over-year shifts in product availability, a signal that Covid-driven supply chain challenges not only lifted but swung into reverse across brands at about the same time. “Our analysis on these aspects of nationwide online petcare availability provides insight into how quickly the supply chain has bounced back from the pandemic crisis. This has amounted to a significant 24 percentage point rise in availability, and, it could be said, in some cases brands being overstocked,” said Karthik Bettadapura, CEO of DataWeave. “Our report on the eCommerce petcare sector makes the connection between these greatly improved stock levels, discounting, and share of search.” The 2023 PetCare eCommerce Report analyzes prices across all products in the petcare category, finding that discounting strategies across brands are quite divergent, with some of the top brands operating within a limited range of discounting while other brands priced their products at the extreme ends of the spectrum. The report also looks into differences between dog and cat food availability, with some surprising findings indicating clear consumer preferences. Almost half the share of products in the top 10 search results for relevant non-branded search keywords in 2022 were held by the top three brands, Hill’s Pet, Mars and Nestlé, the report found. Data analysis also revealed that several new, small-scale brands recently entering the market are gaining more share, including Chicken Soup for the Soul, Justfoodfordogs, Stella & Chewy’s, Tiki, Victor, and Open Farm. “As one of the largest categories in CPG eCommerce, petcare brands increasingly need to build a holistic approach to winning online,” said Krish Thyagarajan, President and COO of DataWeave. “With the tight consumer market we’re experiencing, this includes keeping an eye on their online presence and benchmarking their performance against competitors every single day. We see our 2023 Petcare eCommerce Report as a view into the highly dynamic nature of the online petcare market as inflation continues to dominate the consumer mindset, while informing brands and retailers in the industry on best practices.” Report Methodology To come to its findings, DataWeave tracked the data of 5,000+ SKUs to analyze stock availability and discounts, and 100,000+ SKUs to analyze the share of search for leading petcare brands in the U.S. The timeline of the analysis spans October to December of 2021 and all of 2022 to capture the state of the market during the more dynamic holiday seasons. DataWeave is an SaaS-based digital commerce analytics platform that provides competitive intelligence to retailers and digital shelf analytics to consumer brands globally. With DataWeave, retailers can make smarter pricing and merchandising decisions while consumer brands can optimize their digital shelf for KPIs like share of search, content quality, price competitiveness, and stock availability. DataWeave’s AI-powered proprietary technology aggregates and delivers actionable eCommerce insights across 500+ billion data points globally, 400,000 brands, 1,500+ websites, 20+ verticals, and 25+ languages. Learn more at DataWeave.com. Contact Details Meir Kahtan Public Relations, LLC Meir Kahtan +1 917-864-0800 mkahtan@rcn.com Company Website https://dataweave.com

April 03, 2023 09:30 AM Eastern Daylight Time

SIGMA Releases 23mm F1.4 DC DN | Contemporary Lens, an Essential Focal Length Prime for APS-C Format Cameras

SIGMA CORPORATION OF AMERICA

SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the SIGMA 23mm F1.4 DC DN | Contemporary lens, a wide-angle fast-aperture prime lens designed specifically for APS-C mirrorless systems. This lens offers a 35mm field of view equivalency with the 1.5X crop factor applied, and is the fourth fast-aperture F1.4 DC DN | Contemporary prime lens, joining the popular 16mm F1.4 DC DN | Contemporary, 30mm F1.4 DC DN | Contemporary, and 56mm F1.4 DC DN | Contemporary for crop-sensor mirrorless systems. The DC DN family also includes the 18-50mm F2.8 DC DN | Contemporary Zoom lens. The SIGMA 23mm F1.4 DC DN | Contemporary is offered in Sony E-mount, Leica L-Mount, and Fujifilm X Mount versions. The Sony E-mount and L-Mount versions will be available through authorized SIGMA America retailers in late April 2023 for $549. The X mount version will be available in summer 2023. To take advantage of the mobility of APS-C mirrorless cameras, the lens body is compact and lightweight, with a weight of 340g *, length of 76.9mm * and filter diameter of 52mm, offering exceptional imaging performance when paired with compact APS-C mirrorless camera along with high-megapixel, full-frame mirrorless cameras in APS-C crop mode such as the 61MP SIGMA fp L. AF is driven by a quiet, high-speed stepping motor for swift, silent operation for both still and video capture, and excellent flare/ghosting resistance makes it ideal for real-world conditions. The lens is ideal for landscapes, journalism, everyday photography, and so much more; with a maximum magnification ratio of 1:7.3 and a minimum focusing distance of just under 10 inches. Learn more about the SIGMA 23mm F1.4 DC DN | Contemporary: https://www.sigmaphoto.com/23mm-f1-4-dc-dn-c * L-Mount version Exclusively designed for APS-C mirrorless cameras C | Contemporary SIGMA 23mm F1.4 DC DN A prime lens that is hard to let go. Large aperture F1.4 brightness and excellent resolution from maximum aperture Compact body optimized for APS-C mirrorless cameras A wide variety of APS-C format F1.4 prime lenses Supplied accessories: Petal Type Hood LH554-01, FRONT CAP LCF-52 III, REAR CAP LCR II Available mounts: L-Mount, Sony E-mount, FUJIFILM X Mount * The appearance and specifications of the products are subject to change. * Sony E-mount lenses are developed, manufactured and sold in accordance with the E-mount specifications licensed under a license agreement with Sony Corporation. * L-Mount is a registered trademark of Leica Camera AG. #SIGMA #SIGMA23mmContemporary #SIGMAContemporary #SIGMAContemporaryPrime #SIGMADCDN The wide-angle lens ideal for APS-C mirrorless cameras joins the Contemporary line. High optical performance, F1.4 brightness, and compact enough to carry around every day. With an easy-to-use angle of view equivalent to 35mm (on full frame), high optical performance, the brightness of a large F1.4 aperture, and a compact and lightweight lens body, SIGMA's experience accumulated in the Contemporary line has culminated in a lens that is ideal for use with APS-C mirrorless cameras. The lens offers excellent resolution from maximum aperture and the rich bokeh effects thanks to its F1.4 brightness. The lens demonstrates its descriptive power in a wide range of applications, including landscapes, portraits, and table photography. In order to take advantage of the high mobility of mirrorless cameras, the compactness of the lens body was also pursued. The SIGMA Contemporary lineup includes several compact and lightweight F1.4 single focal length lenses in the APS-C format, which are surprisingly compact to carry around. If you want to keep your equipment light and small, but not compromise on image rendering performance, this lens is sure to meet your needs, and will be a lens you will never want to let go. [Key Features] 1. Large aperture F1.4 brightness and excellent resolution from maximum aperture. The SIGMA 23mm F1.4 DC DN | Contemporary has an easy-to-use angle of view equivalent to 35mm in 35mm format, as well as the brightness of a large F1.4 aperture and high descriptive power. The optics is composed of 13 elements in 10 groups, including 3 SLD glass elements and 2 aspherical lens elements, to achieve sharp, clear images. The lens delivers excellent resolving power from the maximum aperture. Furthermore, the large F1.4 aperture allows for large, beautiful bokeh effects. The compact, palm-size body allows you to enjoy the rich descriptive power of mirrorless cameras. Careful countermeasures against ghosting and flare enable clear shooting even in backlit environments. 2. Compact body optimized for APS-C mirrorless cameras To take advantage of the mobility of APS-C mirrorless cameras, the lens body is compact and lightweight, with a weight of 340g*, length of 76.9mm*, and filter diameter of 52mm. At the same time, the quality of the lens body itself has not been compromised. The high-precision machining technology of SIGMA's sole production facility in Aizu, Japan, has enabled the lens body to achieve the ideal balance between excellent optical performance based on the latest optical and mechanical design and compactness. The AF drive system uses a quiet, high-speed stepping motor. The latest algorithm enables quick focusing for easy shooting. *The figures are for L-Mount. Support for switching between linear and non-linear focus ring settings (L-Mount only) For L-Mount cameras, it is possible to switch to "linear focus," in which the focus shifts by a fixed amount according to the rotation angle of the focus ring. *Only for compatible L-Mount camera bodies. 3. A wide variety of APS-C format F1.4 prime lenses The SIGMA Contemporary line offers a wide variety of APS-C format F1.4 prime lenses. All of them share the concept of combining superior resolution with compactness and light weight. By combining them according to your needs, you can build a compact photographic system without compromising on image quality. [Additional Features] Lens construction: 13 elements in 10 groups with 3 SLD and 2 aspherical lens elements Inner focus system Compatible with high-speed autofocus Stepping Motor Compatible with Lens Aberration Correction *Function available on supported cameras only. Available corrections may vary depending on the camera model. Support DMF and AF+MF Compatible with AF assist (Sony E-mount only) Super Multi-Layer Coating Petal Type Hood LH554-01 Mount with dust and splash resistant structure Support for switching between linear and non-linear focus ring settings (for L-Mount only) Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Designed to minimize flare and ghosting Every single lens undergoes SIGMA's proprietary MTF measuring system 9-blade rounded diaphragm High-precision, durable brass bayonet mount "Made in Japan" craftsmanship Learn more about SIGMA's craftsmanship here: https://www.sigma-global.com/en/about/craftsmanship/ [Key Specifications] The figures below are for the L-Mount version: Lens Construction: 13 elements in 10 groups (3 SLD and 2 aspherical elements) Angle of view: 63.4° Number of diaphragm blades: 9 (rounded diaphragm) Minimum aperture: F16 Minimum focusing distance: 25cm / 9.9 in. Maximum magnification ratio: 1:7.3 Filter size: 52mm Dimensions (Max. Diam. x Length): 65.8mm x 76.9mm / 2.6 in. x 3.0 in. Weight: 340g / 12.0 oz. [Product Barcode] L-Mount: 0085126348694 Sony E-mount: 0085126348656 FUJIFILM X Mount: 0085126348755 [Accessories: Supplied] Product Name / Barcode Petal Type Hood LH554-01 0085126940461 FRONT CAP LCF-52 III: 0085126929800 REAR CAP LCR II (L-Mount): 0085126937256 REAR CAP LCR II (Sony E-mount): 0085126929879 REAR CAP LCR II (FUJIFILM X Mount): 0085126939861 [Accessories: Optional] Product Name / Barcode SIGMA USB DOCK UD-11 for L-Mount: 0085126878696 SIGMA WR PROTECTOR 52mm: 0085126930905 SIGMA PROTECTOR 52mm: 0085126931032 SIGMA WR UV FILTER 52mm: 0085126930646 SIGMA WR CIRCULAR PL FILTER 52mm: 0085126930776 [Contact] For further information, please contact your local authorized SIGMA Service Station listed here: https://www.sigma-global.com/en/world-network/ [Information] SIGMA Corporation: https://www.sigma-global.com/en/ Product information: https://www.sigma-global.com/en/lenses/c023_23_14/ About SIGMA Corporation Craftsmanship. Precision. Dedication. Since 1961, SIGMA has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning still photo and cinema camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan. In 2012, the company introduced SIGMA Global Vision with three distinct lens lines: Art, Contemporary and Sports. Designed for industry camera mount systems including Canon, Leica, Nikon, Olympus, Panasonic, Sony and SIGMA, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, the SIGMA Cine lens lineup was launched, further cementing SIGMA as an innovator in imaging engineering. Embodying the core optical DNA that has defined the SIGMA benchmark of excellence, SIGMA Cine lenses meet the needs of advanced 6k and 8k cinema production. Forming the landmark L-Mount alliance alongside Leica and Panasonic in 2018, SIGMA continues its storied tradition of imaging excellence through groundbreaking innovations such as the native L-mount SIGMA fp and fp L full-frame mirrorless digital cameras, announced in July 2019 and March 2021 respectively. These products, along with over 35 award-winning SIGMA Global Vision lenses available in native L-Mount format, demonstrate SIGMA's continued commitment to the creative community through expanded product offerings. With the fp, fp L and these lenses, even more users can now leverage SIGMA's renowned optical formula to achieve their creative vision with ease. ### For information about SIGMA America, please visit sigmaphoto.com and SIGMA Blog for helpful information about our products. Follow SIGMA America on social media! SIGMA Photo: Facebook, Twitter and Instagram SIGMA Cine: Facebook, Twitter and Instagram Contact Details SIGMA +1 631-201-7381 SIGMA.PR@sigmaphoto.com Company Website https://www.sigma-global.com/en/

April 03, 2023 08:30 AM Eastern Daylight Time