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Avenue Z Announces Strategic Partnerships with TikTok Shops and Shopify: Driving New Advancements in Social Commerce

Avenue Z

Heading into the crucial Q4 holiday retail season, Avenue Z, a media and technology company, announced its strategic partnerships with TikTok Shops and Shopify. These collaborations amplify Avenue Z’s cutting-edge approach, highlighting its role as an official TikTok Shops Agency Partner and Shopify Plus Partner, delivering unmatched benefits to shoppers, creators, and brands. Avenue Z, a leader in social commerce, is renowned for its ability to drive influence across all channels, where Shopify’s e-commerce platform and TikTok Shops’ affiliate and influencer marketing abilities are a critical part. “Shopify and TikTok Shops are the key drivers paving the new path that is social commerce” said David Corchado, Chief Strategy Officer at Avenue Z, and Head of Channel Partnerships. “They continue to innovate store functionality and enhance the on-platform shopper experience. Now with the prioritization of TikTok Live content, any DTC / B2C brand heading into the holiday retail season must have these two pieces in their e-commerce ecosystem, or they’ll miss the mark on Q4 performance.” This partnership provides direct access to TikTok Shop expertise, along with insights from Shopify and Shopify Plus experts, all designed to optimize the shopping experience, boost revenue, and enhance brand reputation. Avenue Z will also be working with brands on TikTok to stream “LIVE” content allowing viewers and creators to interact in real-time. Easy Access to TikTok Shop Expertise for Brands With over 150 million monthly active users in the US, TikTok is revolutionizing social commerce. Avenue Z’s status as a preferred TikTok Shops Partner (TSP) allows brands to tap into platform expertise and support to leverage viral marketing trends, transforming product discovery into instant purchasing decisions. This collaboration enables brands to easily engage with TikTok’s dynamic audience through Avenue Z’s expertise and creator network, leveraging real-time analytics and advanced tools to maximize sales and brand presence. “Affiliate and influencer marketing have evolved and merged into a highly effective strategy for performance marketing,” said Jonathan Snow, Chief Innovation Officer at Avenue Z, in a recent Fast Company article. “Brands can make the most of this by engaging a large number of affiliates and offering attractive commissions, all through the TikTok Shop platform. Paired with our platform expertise, social commerce will be a critically important revenue generating channel for brands in Q4.” Shopify Expertise for eCommerce Brands As a Shopify Plus Partner, Avenue Z helps brands optimize their digital storefronts and expand their reach, driving growth in a competitive marketplace. With Shopify, brands can manage and grow their online presence across multiple channels, ensuring a seamless shopping experience that meets the evolving preferences of today’s consumers. “This is why our Shopify Plus Partner status is so important, we’re able to bring the best in e-commerce to our clients,” said Snow. “Shopify has the world’s highest converting checkout experience, augmented by Shop Pay which expedites the payment process and offers consumers rewards and cashback. Thanks to this, Shopify Payments represents a staggering 61% of Shopify’s GMV, which climbed $2B in Q2 2024 (YoY), and was able to do so despite unfavorable consumer market conditions. When the tide turns and we enter a stronger consumer market in the near future, just imagine what Shopify’s growth will accelerate to.” Snow’s outlook for DTC/B2C brand performance in Q4 2024 remains strong, but only when best-in-class e-commerce tools and talent align, as is the case with Avenue Z’s Shopify Plus Partnership. Biggest Brand Benefits: Driving Revenue, Elevating Reputation As Avenue Z continues to pioneer advancements in social commerce, the strategic partnerships with TikTok Shops and Shopify mark a significant milestone. “Channels like this - TikTok and Shopify - are critical avenues for driving influence today, for brands looking to elevate reputation or increase revenue,” said Jeffrey Herzog, Founder, Chairman, and CEO of Avenue Z. “They are top performers in our channel network, excelling at driving commerce, connections, and conversions for our clients. We will undoubtedly expand in this area by adding more channels and expertise in the coming months." These partnerships highlight Avenue Z's continuous effort to stay at the forefront of innovation, ensuring that their clients can leverage the latest technological advancements to captivate and engage audiences across all channels. About TikTok Shop & TikTok Shop Partners (TSPs): TikTok Shops is a completely personalized and fully integrated commerce solution, where sellers can authentically connect with creators and communities to drive meaningful shopping experiences. Their network of experienced TikTok Shop Partners (TSPs) offer a range of services to sellers, enabling them to scale business on TikTok Shop effectively. About Shopify & Shopify Plus Partners: Shopify is the #1 complete commerce platform that lets anyone start, manage, and grow an e-commerce business. By bundling commerce activities into a single platform, business owners can sell in multiple places, across multiple channels, and integrate features and functionality that shape the future of commerce. Shopify Partners make up a diverse ecosystem across all segments of ecommerce, helping brands to innovate and implement faster. About Avenue Z: Avenue Z is a media and technology company breaking traditional boundaries between digital marketing, advertising and strategic communications. Our unique combination of smart media and smart content, informed by data science, has proven to increase a brand’s revenue and elevate its reputation. From the Wall Street Journal to TikTok, PR to social and search, our approach yields outcomes in commerce, connections, and conversion across all channels. With experts based in Miami, New York, and Orlando, serving a global roster of category leading brands - we drive influence. Visit www.avenuez.com Contact Details Avenue Z +1 407-637-2833 press@avenuez.com Company Website https://www.avenuez.com

August 20, 2024 08:15 AM Eastern Daylight Time

Revenue Management Solutions Named “Best Use of Research and Surveys” In PR Daily’s 2024 Social Media, Digital & Content Marketing Awards

Revenue Management Solutions

Revenue Management Solutions (RMS), a global leader in data-driven analytics and tech-enabled solutions for the restaurant industry, proudly announces its win at the 2024 Social Media, Digital & Content Marketing Awards, presented by PR Daily. For its impactful Restaurant Trend Reports, RMS took home the award in the "Use of Research/Surveys" category. The awards ceremony, held on August 1 at the prestigious Yale Club in New York City, celebrated the hidden stars and talents behind impressive social and content marketing campaigns. Attendees gathered to honor professionals across various categories, from Best Social Media Campaign to Digital Community Engagement. "Winning this award is a testament to our team's dedication and expertise in delivering insightful content that drives restaurant industry success," said Jana Zschieschang, RMS Chief Brand Officer. “Thousands of restaurant industry influencers access our Quick-Service Trend Report every month to gain clear and concise insights to navigate the ever-changing landscape of the restaurant business." RMS launched its QSR Trend Reports during the pandemic, a time of rapid change for the restaurant industry. What began as a tool to condense and simplify fast-food trends has evolved into a respected source for restaurant pricing, sales and traffic referenced by clients and leading news outlets, including Reuters, The Wall Street Journal, Bloomberg and trusted restaurant trade publications. PR Daily's Content Marketing Awards spotlight the most impactful and innovative work in the field. Brendan Gannon, Senior Marketing Manager for the Ragan/PR Daily Awards programs, praised RMS for their creative approach, noting “The winners set a new standard in content creation with exceptional storytelling and strategic insights. Their work exemplifies the power of data-driven content in capturing audience attention and driving meaningful results." As RMS celebrates this significant achievement, it continues to lead the industry in data-driven tech solutions that empower restaurant brands to confidently navigate challenges such as inflation and labor costs. For 30 years, Revenue Management Solutions has partnered with restaurant brands to deliver actionable insights and data-driven recommendations that boost sales, streamline costs, and maximize profitability. Their AI-powered solutions support over 100,000 locations worldwide, enabling brands to unlock the power of their data and thrive in a competitive market. About Revenue Management Solutions Revenue Management Solutions (RMS) partners with restaurant brands to provide data-driven solutions that drive sales, streamline costs, and enhance profitability. With AI-powered analytics, RMS supports over 100,000 locations globally, empowering brands to navigate industry challenges confidently. For more information, visit www.revenuemanage.com. About Ragan Communications and PR Daily Ragan Communications has been a trusted source of news, training, and intelligence for more than 50 years, serving internal and external communicators and business executives. PRDaily.com and Ragan.com are read by over 600,000 communicators monthly, providing insights and resources across various communication fields. Contact Details Tracy Henderson +1 720-989-3530 tracy@centerreachcommunication.com Company Website https://www.revenuemanage.com

August 12, 2024 08:33 AM Eastern Daylight Time

Back to School Ready 2024

News Media Group, Inc.

Contact Details News Media Group, Inc. Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

August 08, 2024 01:33 PM Eastern Daylight Time

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NAVEX to Demystify IT Risk Communication at ISACA GRC Conference

NAVEX Global

NAVEX, the global leader in integrated risk and compliance management software, will deliver a key session at the upcoming ISACA Governance, Risk, and Control (GRC) Conference in Austin, Texas, August 12-14, 2024. The session, " Getting Our Wires Crossed: How to Speak IT Risk as a Compliance Professional," will be presented by Kyle Martin, Vice President of GRC Solutions at NAVEX, and Robert Clark, Chief Audit and Compliance Officer at Howard University. In an era where cybersecurity threats and regulatory pressures are at an all-time high, the ability to effectively communicate IT risks across organizational silos has become a critical skill for compliance professionals. Attendees can join the session, CS 7–4, on August 13th at 11:00 to gain valuable insights into: Understanding and translating risk and compliance terminology. Evaluating program maturity levels and their organizational implications. Assessing risks and controls across all business facets, including third-party risk management. Crafting compelling IT risk reports for executive teams and board directors. "In today's interconnected business environment, the ability to translate IT risk insights into compelling narratives for CEOs is no longer optional—it's essential," said Kyle Martin. "As a result, this session aims to empower compliance professionals with the tools they need to navigate this critical intersection confidently." The ISACA GRC Conference, now in its 11th year, brings together leading minds in governance, risk management, and control to provide world-class content and practical guidance. NAVEX's participation underscores its commitment to advancing the field of integrated risk and compliance management. For more information about NAVEX's participation in the ISACA GRC Conference 2024 or to schedule an interview with the speakers, please contact Senior Public Relations Manager, Scott Levesque at scott.levesque@navex.com. NAVEX is trusted by thousands of customers worldwide to help them achieve the business outcomes that matter most. As the global leader in integrated risk and compliance management software and services, we deliver solutions through the NAVEX One platform, the industry’s most comprehensive governance, risk and compliance (GRC) information system. For more information, visit NAVEX.com and our blog. Follow us on Twitter and LinkedIn. Contact Details Navex Global scott.levesque@navex.com Company Website https://navex.com

August 06, 2024 08:00 AM Eastern Daylight Time

What’s Cool for School 2024

News Media Group, Inc.

Contact Details Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

August 01, 2024 01:10 PM Eastern Daylight Time

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Benchmark International Unveils the 2024 Global Consumer, Food & Retail Industry Report

Benchmark International

Benchmark International is proud to announce the release of its highly anticipated 2024 Global Consumer, Food & Retail Industry Report. This comprehensive report offers an in-depth analysis of the current market trends, key players, and future growth prospects within the consumer, food, and retail sectors. The report highlights significant industry developments, including the increasing demand for sustainable and organic products, the rise of digital transformation, and evolving consumer preferences. It provides valuable insights into market dynamics, mergers and acquisitions, and emerging opportunities, making it an essential resource for industry professionals, investors, and stakeholders. Key topics covered in the report include: Market Overview: A detailed examination of current market conditions and key drivers. Industry Trends: Analysis of significant trends, such as the growth of e-commerce and the focus on health-conscious products. Mergers & Acquisitions: Insights into recent M&A activity and its impact on the industry. Future Outlook: Projections for industry growth and potential challenges. This report demonstrates Benchmark International's commitment to providing high-quality, actionable insights. It is set to become a crucial resource for executives, investors, and professionals in the consumer, food, and retail industry. For more information and to access the full 2024 Global Consumer, Food & Retail Industry Report, please visit https://www.benchmarkintl.com/insights/featured-content/2024-global-consumer-food-retail-industry-report/ ABOUT BENCHMARK INTERNATIONAL: Benchmark International is a global M&A firm that provides business owners with creative, value-maximizing solutions for growing and exiting their businesses. Benchmark International has handled over $11 billion in transaction value across various industries from offices across the world. With decades of M&A experience, Benchmark International’s transaction teams have assisted business owners with achieving their objectives and ensuring the continued growth of their businesses. The firm has also been named the Investment Banking Firm of the Year by The M&A Advisor and the Global M&A Network as well as the #1 Sell-side Exclusive Privately-held M&A Advisor in the World by Pitchbook and Refinitiv's Global League Tables. Contact Details Brittney Zoeller +1 813-898-2350 zoeller@benchmarkintl.com Company Website https://www.benchmarkintl.com/

July 31, 2024 09:00 AM Eastern Daylight Time

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From Demand to Delivery: ToolsGroup Transforms SLF Greece's Supply Chain

ToolsGroup

ToolsGroup and its Greek partner, THellas, announced that SLF Greece -a distributor of KIKO MILANO products in Greece, Cyprus, Bulgaria, and Romania- has implemented ToolsGroup SO99+ software. This move automates their omnichannel supply chain planning and shifts them from a supply-driven to a demand-driven model. SLF uses ToolsGroup SO99+ to plan daily forecasting, inventory optimization, and replenishment for approximately 2500 active items across more than 30 retail stores and two distribution centers in its Greece and Cyprus network, with plans to expand to Bulgaria and Romania. Two central planners manage demand across SLF's sales channels, including physical stores and online sales, generating optimal inventory and purchasing proposals from suppliers and inter-location stock transfers. “ToolsGroup's global leadership and local presence in Greece made SO99+ the clear choice for our advanced supply chain needs” stated Tilemachos Stylianos, Chief Development Officer of Fais Group. “Combined, these two factors gave us confidence for a successful project, right from our first introductory meetings. Having now gone live with the solution, we are very pleased with our choice, and we look forward to bringing significant contributions to the performance of our supply chain with this project.” Through this transformation project with THellas, SLF has achieved a highly automated, demand-driven planning process, increased visibility, and optimized inventory levels throughout its network. THellas customized SO99+ to provide systems integration and tailored capabilities, including assortment plans and minimum presentation quantities at the location-couvet level. The implementation supports the creation of ideal inventory targets compared to current operational levels and business parameters, using SO99+ modeling to demonstrate financial optimization opportunities. “The system has revolutionized our operations, automating daily store replenishment plans for Greece and Cyprus, while generating purchase recommendations for our team. Strategically, it helps us identify optimal inventory targets, balancing our current practices with supply chain limitations. SO99+'s success has motivated us to expand SO99+ to our other operating countries” noted Goldie Panovlepi, General Manager at SLF, highlighting the solution's benefits. “Our collaboration with THellas during the SO99+ implementation was exceptional. They provided invaluable insights on optimizing the system's setup and seamlessly integrating it with our ERP. SO99+ has proven to be a powerful yet user-friendly tool, offering high automation alongside transparent decision-making processes.” Stathis Nikolakopoulos, Managing Director at THellas added on their successful go-live: “We're honored to collaborate with SLF's commercial and IT teams on this project. Fais Group's trust in THellas and ToolsGroup solutions for their planning process transformation underscores our position in Greece's retail sector. Modeling complex business environments and optimizing millions of daily planning decisions is challenging, requiring expertise and advanced tools. We're proud of our success and excited to deepen our partnership with Fais Group, driving even better results for their customers.” Mauro Adorno, VP Global Alliances and Indirect Sales at ToolsGroup adds: “The successful implementation of ToolsGroup technology at SLF Greece exemplifies our commitment to transforming supply chain planning. This project demonstrates how ToolsGroup's solutions, combined with local expertise provided by our partner THellas, can deliver significant value to retailers facing complex supply chain challenges.” About Fais Group and SLF Fais Group of Companies has been operating in the retail/wholesale sector of apparel, footwear, accessories, for more than 40 years, dominating the Greek market & expanding its activities in Bulgaria, Romania & Cyprus. SLF company is part of Fais Group and is the master franchisee of leading Italian beauty brand KIKO MILANO’s products in Greece, Cyprus, Romania and Bulgaria. SLF runs a rapidly expanding network of 30+ locations and it currently trades more than 2500 SKUs through physical stores (owned and Shop In Shop) together with an on-line shop. For more information visit https://faisgroup.com About THellas THellas has been the official partner of ToolsGroup in Greece and Cyprus, since its foundation in 2017. THellas delivers simple Supply Chain Planning solutions for probabilistic forecasting & demand planning, promotion & price optimisation, inventory optimisation, network optimisation and production planning & scheduling, using sophisticated software from ToolsGroup and partners. The THellas tream has more than 20 years experience in advanced supply chain planning, both in consulting and in operations. We focus on delivering financial value faster, with less effort, for every type of organisation that plans their supply chain in uncertain times. For more information visit: www.thellas.com About ToolsGroup ToolsGroup’s innovative AI-powered solutions enable retailers, distributors and manufacturers to navigate through supply chain uncertainty. Our retail and supply chain planning suites empower a new level of intelligent decision-making and unlock powerful business improvements in forecast accuracy, service levels and inventory – delighting customers and achieving financial and sustainability KPIs. Stay in touch with ToolsGroup on LinkedIn, Twitter, YouTube, or visit www.toolsgroup.com. Contact Details Meir Kahtan +1 917-864-0800 mkahtan@rcn.com Company Website https://www.toolsgroup.com

July 31, 2024 08:00 AM Eastern Daylight Time

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Benchmark International Unveils the 2024 Global Technology, Media & Telecom Industry Report

Benchmark International

Benchmark International, the leading middle market mergers and acquisitions firm, announces the release of its 2024 Global Technology, Media & Telecom Industry Report. This comprehensive report provides an in-depth analysis of the current landscape and future outlook for the technology, media, and telecom sectors, offering valuable insights for industry stakeholders. The report covers critical areas, including: Market Dynamics: A deep dive into the evolving trends within the technology, media, and telecom industries, including the impact of digital transformation and emerging technologies. Financial Performance: Examination of key financial metrics, investment patterns, and revenue growth across the TMT sectors. Innovation & Disruption: Analysis of the latest technological innovations driving change and disruption, from artificial intelligence and 5G to streaming services and digital advertising. Consumer Behavior: Insights into shifting consumer preferences and their implications for businesses within these industries. M&A Trends: A detailed exploration of mergers and acquisitions activity, highlighting key deals, strategic motivations, and future trends in the TMT space. Benchmark International's Technology, Media, and Telecom report is an indispensable tool for business leaders, investors, and industry analysts seeking to understand the forces shaping the future of these dynamic sectors. For more information and to access the full 2024 Global Technology, Media & Telecom Industry Report, please visit: https://www.benchmarkintl.com/insights/featured-content/2024-global-Technology-Media-Telecom-industry-report/ ABOUT BENCHMARK INTERNATIONAL: Benchmark International is a global M&A firm that provides business owners with creative, value-maximizing solutions for growing and exiting their businesses. Benchmark International has handled over $11 billion in transaction value across various industries from offices across the world. With decades of M&A experience, Benchmark International’s transaction teams have assisted business owners with achieving their objectives and ensuring the continued growth of their businesses. The firm has also been named the Investment Banking Firm of the Year by The M&A Advisor and the Global M&A Network as well as the #1 Sell-side Exclusive Privately-held M&A Advisor in the World by Pitchbook and Refinitiv's Global League Tables. Contact Details Brittney Zoeller +1 813-898-2350 zoeller@benchmarkintl.com Company Website https://www.benchmarkintl.com/

July 30, 2024 11:14 AM Eastern Daylight Time

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Davis Davis & Harmon Partners With Alteryx to Transform Sales Tax Consulting Practice

Davis Davis & Harmon

Demonstrating its commitment to technological leadership in the sales tax consulting sector, Davis Davis & Harmon LLC (DDH), the nation's largest woman- and minority-owned firm, today announced its strategic adoption of Alteryx, a leading enterprise analytics platform. The adoption of Alteryx enhances DDH's robust data analytics capabilities and reinforces its position as an innovative service provider that leverages technology to address the dynamic needs of its clientele. The platform’s comprehensive data preparation and analytics tools establish repeatable workflows, freeing up DDH experts to focus on their value-added, sophisticated insights. “Our clients rely on DDH to navigate their most challenging sales tax issues,” said Chanel Christoff Davis, Davis Davis and Harmon CEO and founder. “DDH will fully integrate Alteryx into its operations by the end of the year, and anticipate that it will significantly enhance our in-depth analysis and strategic advising, catalyzing our growth and delivering bottom-line results for clients.” The combination of DDH's specialized expertise and Alteryx’s technological proficiency in managing high-volume, sophisticated data challenges positions DDH and its clients ahead of the digital transformation curve. “By deploying Alteryx for tax automation and analytics, DDH is, once again, blazing new ground for the benefit of its clients and team members,” said Mike Tagtow, Sales Director at Alteryx partner, Capitalize Analytics. DDH’s subject matter experts handle intricate transactions for Fortune 100 clients, who typically present much larger and more complex data sets. For example, DDH client Baker Hughes, one of the world’s largest energy companies, has fully transitioned to the new system. With Alteryx, DDH streamlined tax processing, identified potential tax savings and provided them with more accurate and timely tax advice. “We fearlessly embrace technological advancements,” says Deon Harmon, Davis Davis and Harmon's Chief Growth Officer. “Just as we blaze trails for minority and women-owned businesses, we are harnessing the power of technology to transform the sales tax advisory industry.” About Davis Davis & Harmon LLC - Sales Tax Experts Davis Davis & Harmon LLC (DDH), established in 2001 by rising entrepreneur Chanel Christoff Davis, is the largest woman- and minority-owned sales tax firm in the United States. Based in Dallas, the company guides businesses through the complexities of sales and use tax laws and regulations. Its team fosters an environment of compliance, education, and risk mitigation and delivers measurable bottom-line results to clients. To learn more about DDH, visit http://www.ddhtax.com. About Alteryx Alteryx (NYSE: AYX) powers analytics for all by providing our leading Analytics Automation Platform. Alteryx delivers easy end-to-end automation of data engineering, analytics, reporting, machine learning, and data science processes. It enables enterprises everywhere to democratize data analytics across their organizations for a broad range of use cases. More than 8,000 customers globally rely on Alteryx to deliver high-impact business outcomes. To learn more, visit http://www.alteryx.com. Alteryx is a registered trademark of Alteryx, Inc. All other product and brand names may be trademarks or registered trademarks of their respective owners. Contact Details Davis Davis & Harmon Chanel Christoff Davis +1 972-488-5000 chanel@ddhtax.com Center Reach Communications Alexandra Campbell alexandra@centerreachcommunication.com Company Website http://www.ddhtax.com/

July 29, 2024 09:00 AM Eastern Daylight Time

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