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Melbourne Australia Beauty Pavilion Makes Its Glamorous Debut at Cosmoprof North America – Las Vegas 2024

Global Victoria

For the first time ever, Melbourne Australia Beauty will command the spotlight at Cosmoprof Las Vegas, the premier international B2B beauty exhibition in North America. From July 23-25, the vibrant and innovative spirit of Melbourne, Australia’s beauty industry will be on full display at the Mandalay Bay Convention Center in Las Vegas. The pavilion is organized by Global Victoria, Australia and is hosted and managed by Access Beauty Insiders a leading marketing consulting firm. Global Victoria, Australia is the State Government of Victoria's trade facilitation agency commissioned to empower Victorian businesses to transform global aspirations into reality. “The state of Victoria is a powerhouse in the beauty industry, home to more than a third of Australia’s top beauty brands and contract manufacturers,” says Elizabeth Moffat, Trade Manager Consumer Goods at Global Victoria. “We’re thrilled to bring these innovative, cutting-edge brands to a global stage at Cosmoprof North America.” Global Victoria is proudly presenting the Melbourne Australia Beauty Pavilion, featuring innovative beauty brands from the State of Victoria. Notably, more than one third of all Australian beauty and makeup product exports originate from this region. “As consumers increasingly prioritize organic, clean, natural beauty products, as well as environmental impact, Victorian companies are well-positioned to meet these market demands” says Mildred Ruiz, US Trade Manager for Consumer Goods at Global Victoria Creating a real buzz, the Pavilion will feature a diverse range of brands, from revolutionary professional salon haircare and vegan beauty cases to self-tanning, skincare infused with indigenous Australian botanicals and must have accessories. Melbourne Australia Beauty pavilion will be located in the Skincare, Makeup & Fragrance Hall space #7087 and will showcase the following companies: Australian Glow Specializing in natural, organic self-tanning products, Australian Glow infuses its formulas with a Quad Collagen Complex to nourish the skin while providing a long-lasting, sun-kissed glow. “ Our products are vegan, cruelty-free, and eco-friendly, embodying our commitment to inclusivity and sustainability,” the brand shares. [Click on Get the Glow to find out more] Booby Tape Pioneers of the world’s first breast lift tape, Booby Tape has gained a cult following and is a staple among A-list celebrities. “We’re the number one choice with over 20,000 stockists in 60+ countries,” boasts the brand. Beyond tape, their lineup includes viral personal care cosmetics that have taken social media by storm. [Click on Lift with Booby Tape to discover the brand] Botany Essentials With over two decades in the industry, Botany Essentials offers a range of skin, hair, and personal care products that leverage Australia’s unique indigenous botanicals. “Our new Botany Native Flora range is a testament to the power of Australian plant ingredients,” says the brand. Their DNA Serums blend clinically proven actives for ultimate skin nourishment. [Click on Unveil Botany Essentials to know more] BYS Cosmetics Renowned for its vibrant, hypoallergenic makeup, BYS Cosmetics is a social media darling with a knack for colorful, trend-setting collaborations. “We prove that high-quality, vegan, and cruelty-free cosmetics don’t have to come with a hefty price tag,” says the brand. Their offerings promise to delight and inspire every makeup enthusiast. [Explore BYS Cosmetics ] ETOILE Collective Crafted for beauty enthusiasts and professionals alike, ETOILE Collective’s stylish cosmetic bags and organizers have garnered over 10 million views on TikTok and been featured in Vogue and the TODAY Show. “We celebrate the culture of getting ready, making every routine a moment of joy and style,” they state. [Find out more about Organize with ETOILE ] Muk Haircare Muk Haircare delivers a comprehensive range for salon professionals, including haircare, styling products, and a full suite of electrical tools. Their future-focused education platform is revolutionizing hairdressing, ensuring that salons remain at the cutting edge. “We’re a one-stop-shop for distributors looking for top-tier hair products and education,” the company notes. [Discover Muk Haircare ] Connect with these brands at Cosmoprof North America 2024 The Melbourne Australia Beauty Pavilion will be an unmissable feature at Cosmoprof North America, embodying the innovation and diversity of Victoria’s beauty sector. To connect with these brands and explore the forefront of beauty trends, visit the pavilion and meet the visionaries driving this vibrant industry forward. This press release serves as your invitation to experience the dynamic world of Melbourne Australia Beauty at Cosmoprof North America 2024. Be there to witness the fusion of innovation, culture, and cutting-edge beauty from down under! For more information about Melbourne Australia Beauty, contact Mildred Ruiz Leal at mildred.ruizleal@global.vic.gov.au. --- About Global Victoria, Australia: Global Victoria empowers Australian beauty businesses to transform global aspirations into reality. As the trade facilitation agency of the State Government of Victoria, they open doors to international markets, providing the expertise and resources necessary for Australian brands to thrive worldwide. [Learn more about by clicking here Global Victoria ] About Access Beauty Insiders: Founded by Daniela Ciocan, an award-winning beauty and exhibition marketing executive and leading voice in the cosmetics industry, Access Beauty Insiders offers strategic marketing services that amplify brand presence and foster market expansion. [Discover Access Beauty Insiders ] Contact Details Mildred Ruiz Leal mildred.ruizleal@global.vic.gov.au

July 10, 2024 07:53 AM Eastern Daylight Time

Kevel launches Kai to boost performance optimization, relevance and revenue for retail media networks

Kevel

Kevel, the API-first ad serving company, is announcing its new branded AI feature set: Kai (Kevel Artificial Intelligence), a suite of AI and machine learning technologies that enable performance optimization and drives relevancy, profitability and revenue. Kai is available as part of the Retail Media Cloud TM, the ultimate SaaS platform for building retail media networks with ad serving that maximizes share of advertiser budgets. The new tools were developed and spearheaded by Kevel’s AI/ML research group, chaired by CTO Tim Ewald, Sr. Director of Research and W3C member Paul DeGrandis, Principal Data Scientist Richard Carter, PhD and Retail Media Cloud TM GM and Velocidi founder Paulo Cunha. The group has decades of combined experience in AI, which has led them to develop this powerhouse suite of AI features to power ad serving and audience segmentation for a premium retail media experience. With Kai, Kevel introduces two new features, Forecast and Custom Relevancy, alongside its existing AI Audience and DecisionAPI products. Kevel Forecast predicts inventory and campaign performance for existing and future campaigns using machine learning simulations to generate insights on both current and future ad flights. “Forecast is a first of its kind for retail media. Traditional forecasting tools look simply at historical data to predict future campaign performance, whereas Kevel Forecast uses machine learning algorithms to project future campaign performance when considering all contextual and user audience targeting and pacing parameters in conjunction with other running or future ads. This way, advertisers always know exactly what their future performance looks like and retailers can maximize their inventory yield,” Paulo Cunha, Retail Media Cloud GM at Kevel explains. Kevel’s Custom Relevancy allows for retailers to input their own AI/ML algorithms into Kevel Ad Server for custom targeting geared towards the individual performance of each network. Functioning as a unique ‘BYOM’ (bring your own model), Custom Relevancy helps retailers utilize their own advanced models to determine relevance as part of their ad stack in a safe and secure way. “Retailers know their customers better than anyone else, but struggle to influence their ad serving with the exceptional AI-driven optimization they use for promoting a customized user experience,” commented Tim Ewald, CTO at Kevel. “That all changes with Custom Relevancy, which allows customers to plug their own ML models into our ad decision process to dynamically adjust relevancy and improve ad serving a per-user basis." Kai encompasses not just new features like Forecast and Custom Relevancy, but existing features like ad decisioning and pacing. Kevel’s approach to pacing, delivery and decisioning leans into historical data, events, previous behavior, context of the experience, ads viewed, and relevancy scoring, plus trends and predictions to drive ad performance. “What excites me about KAI is that it's a set of features that showcases how machine learning can be used to deliver more value to our customers. We’ve developed these systems from original research using proprietary data sets, harnessing our many years of experience in ad serving,” stated Richard Carter, Principal Data Scientist. “We’ve been working closely with retail customers to prove where the most value sits and it’s in decisioning, relevancy and segmentation. KAI is just the start of many more innovative, unique features in our pipeline.” About Kevel Kevel powers world-class retail media networks with the Retail Media Cloud™. With the combination of Kevel Ad Server and Kevel Audience, multi-brand retailers, marketplaces, and ecommerce companies can launch limitless ad formats and unique targeting segments online and in-store, all with closed-loop attribution. Kevel believes that every digital retailer should have the capability to scale their own distinct ad platform, just like big tech players like Amazon. Customers like Edmunds, Delivery Hero, Leroy Merlin, Slickdeals, and other leading retailers and marketplaces all launched their own retail media network with Kevel. The company has garnered numerous accolades, most recently earning recognition as one of the leading 100 innovative tech start-ups driving the future of brand-to-consumer in 2023 and awarded the MarTech Breakthrough Award for best overall ad tech company in 2022. Learn more at www.kevel.com. Contact Details Kevel Jennifer Choo Director of Marketing +1 973-343-8819 jchoo@kevel.com

July 09, 2024 09:00 AM Eastern Daylight Time

What's Trending Now - Summer Must-Haves

News Media Group, Inc.

Contact Details Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

July 03, 2024 04:42 PM Eastern Daylight Time

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Wise Food Storage Emphasizes the Importance of Preparedness This Independence Day

Wise Food Storage

This Independence Day, as we celebrate our nation's freedom, it's important to remember the value of being prepared for unforeseen circumstances. In today's unpredictable world, self-sufficiency is key. Wise Food Storage, America’s favorite survival food provider, is here to help you take charge with their special 4th of July sale. From now until July 5th, customers can enjoy up to 60% off select deals and 25% off everything else with code FREEDOM24 at checkout. This sale offers an opportunity to stock up on essential supplies, ensuring your family's well-being in any situation. "Now's the perfect time to ensure your family's well-being with essential supplies," says Norm Ramos, Wise Food Storage spokesperson. "In today's unpredictable world, relying solely on outside help isn't enough. Take charge this 4th of July and be ready for anything." It's crucial to control what you can, like being prepared with food that can last up to 25 years. Explore our wide range of products, including organic food buckets, calorie boosting mega bundles, and more. Wise Food Storage's mission extends beyond providing food; it's about empowering individuals to take control of their readiness and resilience. By offering versatile and long-lasting food options, they provide people with the tools to thrive in any circumstance, from natural disasters to economic uncertainties. For more information on the Wise Food Storage 4th of July sale and to browse our selection of preparedness products, visit https://wisefoodstorage.com/. About Wise Food Storage Wise Food Storage is a premier provider of survival food and supplies, dedicated to helping families and individuals prepare for the unexpected. Our products are designed for long-term storage with up to 25 year shelf life, ensuring that you and your loved ones have access to nutritious meals in any emergency. Contact Details Amalie Jorgensen Ajorgensen@readywise.com Norm Ramos Nramos@readywise.com

July 03, 2024 01:00 PM Eastern Daylight Time

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Hot Tech for a Hot Summer of Fun:

YourUpdateTV

Summer is here and many are looking for innovative ways to enhance their lifestyles, whether it’s optimizing finances, mastering the art of grilling, or upgrading their homes with the latest technology. Tech and lifestyle expert, Stephanie Humphrey, did a satellite media tour to share some hot tech ideas for a hot summer of fun. A video accompanying this announcement is available at: https://youtu.be/TAPtzm_lIcQ Smart Financial Tools for Kids Starting Summer Jobs Many kids are starting summer jobs and it’s important to provide them with age-appropriate financial tools to help them learn how to responsibly manage their money. Chase's High School and College Checking accounts are great for this–these accounts provide helpful tools to manage their finances more independently, and all through the Chase Mobile® app. With features like Zelle® for sending money, tracking what they’ve spent, and help with budgeting, kids won’t need to download multiple apps, making it easier for both them and their parents. It's all about empowering them to gain financial independence in a digital-first world. For more information, visit chase.com/studentbanking Smart Home Cleaning with Roborock Qrevo Pro One of the must-have gadgets for your smart home this summer is the Roborock Robot Cleaning Vacuum Qrevo Pro. With its FlexiArm Design Edge Mopping System it ensures thorough cleaning even in hard-to-reach areas and along edges. The Qrevo Pro offers an effective full-suite self-maintenance with hot water mop washing and intelligent dirt detection for automatic re-wash and re-mop. The Qrevo Pro carries advanced robotic cleaning technology, making it more accessible to customers. It’s available at Target, Amazon & Roborock's official website. Revolutionizing Summer Grilling with Weber’s Searwood Pellet Grill Summer and grilling go hand in hand, and the latest from Weber is truly exciting. This is the Searwood, Weber’s next-generation pellet grill. It's designed to give people more confidence and control when they grill, so you can make delicious meals any time of day. Whether you enjoy the authentic smoky flavor of low and slow BBQ or the searing heat for a perfect steak, this grill can do it all and be ready to cook in less than 15 minutes. The brain of the grill - the Rapid React PID works so that the grill self-adjusts as you cook. Plus, with the Weber Connect app, you can monitor and control the grill remotely, making it perfect for gatherings where you want to spend time with your guests and not be tied to the grill. ecoATM: Recycle and Earn Cash Your Pre-owned Smartphones Did you know there is $43 billion worth of unused tech sitting in our homes across the US? That is where ecoATM comes in. ecoATM helps people properly recycle their unused smartphones for cash on the spot—you can get up to $270 for an iPhone 13 Pro and great trade-in deals for other devices from Samsung, Google and more. Since 2009, ecoATM has collected over 45 million devices – giving a second life to more than 20 million pounds of e-waste, preventing it from ending up in landfills. They have over 6,000 kiosks in national retailers such as Walmart and Kroger. In less than 10 minutes, you can recycle and earn cash on your used device. Go to ecoATM.com to find a kiosk near you and get an estimate for your device. For more tech tips, you can follow Stephanie on social media at @TechLifeSteph. About Stephanie Humphrey Technology and Lifestyle Expert Stephanie Humphrey is a former engineer who merges her passion for lifestyle media with in-depth tech expertise to show everyday people how empowering, enriching and fun technology can be. Stephanie is currently a technology contributor for ABC News where she works as part of the nationally-syndicated Strahan Sara & Keke team. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 01, 2024 01:35 PM Eastern Daylight Time

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What's Trending Now - Summer Must-Haves

News Media Group, Inc.

Contact Details News Media Group, Inc. Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

June 27, 2024 07:00 AM Eastern Daylight Time

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FIRST AND LAST PR SUPPORTS BEAUTY, LIFESTYLE & WELLNESS BRANDS INTRODUCING NEW PR SERVICES AT BEAUTY INDEPENDENT’S UPLINK EXPO CONFERENCE

First and Last PR

First and Last PR, a communications agency that specializes in public relations, influencer campaigns and social media marketing, renowned for an unparalleled delivery in serving communication solutions to legacy brands announces its two new public relations offerings, tailored specifically to meet the needs of indie and emerging beauty, wellness and lifestyle brands: PR Powerboost for emerging brands and Seasonal Spotlights that will focus on inclusion during key holiday times of the year. “With over 25 years of industry experience, the one thing that remains consistent is that emerging brands need support and should not have to choose between a great communications team and packaging,” said Stephanie Scott-Bradshaw, First and Last PR ’s CEO & Communicator-in-Chief. “When it comes to media relations and digital marketing, we are here to serve. We look forward to seeing more indie and emerging brands grow with our newest service offerings. Whether you're a direct-to-consumer (DTC) brand with hopes of being in store or have recently landed at retail, we know that it's not enough to have shelf space. What you really need, is an experienced team with a strategic plan that will help push your brand’s visibility and awareness so that you remain on shelf. That's why we designed these programs for you.” First and Last PR has developed a proprietary communications formula for success that has been proven with a track record of long standing client relations and a range of case studies highlighting brands within beauty, wellness and lifestyle space and more. Recognizing the unique challenges and opportunities within the industry as of late, First and Last PR is leveraging their years of experience and deep understanding of the market by offering even more comprehensive solutions to new clients with two new offerings designed to cater to the distinct needs of brands: PR Powerboost Program: The new service tailors exclusively indie beauty, lifestyle and wellness brands looking to increase brand visibility and establish a strong presence in this saturated market. The PR Powerboost Program includes representation from First and Last PR’s experienced specialists who will actively craft press releases and media pitches, form media relations, create strategic PR plans including development into industry awards and more. With a focus on amplifying brand narratives and generating impactful media coverage, First and Last PR is committed to becoming a partner and empowering your brands to thrive in a competitive landscape. Seasonal Spotlights Pitch Program: As the holiday season quickly approaches, First and Last PR understands the importance of securing placements in top-tier gift guides, maximizing brand exposure and driving sales during the most important time of year. This exclusive new service offering is available to indie clients only, allowing them to stand out during three key holiday gifting times of the year. Each comprehensive four-month public relations campaign is available throughout key moments of the year such as Holiday season; Black History Month and Women’s History Month; Mother’s Day, Father’s Day and Graduation time. This unique program will be highly focused and solely be dedicated to pitching beauty, lifestyle and wellness brands to the most top-tier holiday gift guides. With a strategic approach crafted from our seasoned publicists, this targeted outreach ensures your brands’ products will stand out as must-have gifts during the season. For more information on First and Last PR’s new and existing services, please visit FirstAndLastPR.com/Services. First and Last PR is looking forward to learning more about how they can partner with your brand to drive growth, build brand awareness and receive overall success together. About First and Last PR First and Last PR connects your company to the right people. Founded in 2012 by a frustrated beauty editor that wanted to change how brands were being represented in the market and the client experience, this highly regarded and influential public relations agency specializes in creating exceptional experiences and delivering unparalleled solutions to renowned public relations, social media marketing clients. The award-winning, results-focused and skilled at executing unique and purposeful messaging that leverages the power of connections, collaborations and conversations. Contact Details First and Last PR Camille Gordon hello@firstandlastpr.com Company Website https://firstandlastpr.com/

June 26, 2024 08:30 AM Eastern Daylight Time

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Select Sector SPDR ETFs: A Focused Approach for Sector-Specific Portfolio Management

Select Sector SPDR

In the ever-changing landscape of the financial markets, Select Sector SPDR ETFs present a method for investors looking to engage in sector-specific investments. By breaking down the S&P 500 into distinct sectors, these ETFs provide a pathway for both individual and institutional investors to craft more targeted and strategic investment portfolios. The Select Sector SPDR ETFs encompass a range of sectors, each represented by a dedicated ETF. This structure allows investors to focus their investments on specific areas of the economy, depending on their investment objectives, risk tolerance, and market outlook. Overview of Select Sector SPDR ETFs: Communication Services Select Sector SPDR Fund (XLC): Focuses on telecommunications and media companies. Consumer Discretionary Select Sector SPDR Fund (XLY): Targets companies focused on non-essential goods and services such as luxury items, travel, and leisure. Consumer Staples Select Sector SPDR Fund (XLP): Concentrates on essential consumer goods and services like food, clothing, and personal products. Energy Select Sector SPDR Fund (XLE): Dedicated to the energy sector, focused on oil and natural gas. Financials Select Sector SPDR Fund (XLF): Encompasses banking, investment, and insurance industries. Health Care Select Sector SPDR Fund (XLV): Focuses on pharmaceuticals, healthcare equipment, and services. Industrials Select Sector SPDR Fund (XLI): Includes manufacturing, construction, and logistics firms. Materials Select Sector SPDR Fund (XLB): Covers the chemicals, construction materials, and packaging industries. Real Estate Select Sector SPDR Fund (XLRE): Targets commercial real estate services and REITs. Technology Select Sector SPDR Fund (XLK): Concentrates on the information technology, semiconductor, and electronics sectors. Utilities Select Sector SPDR Fund (XLU): Dedicated to electric and gas utility companies. By offering a straightforward and transparent approach to investing in specific sectors, Select Sector SPDR ETFs enable investors to adapt their investment strategies in response to changing market conditions. The Select Sector SPDR ETFs offer a focused approach to investment, allowing for detailed sector analysis and strategic portfolio management. As the financial landscape continues to evolve, these ETFs provide a valuable tool for investors looking to refine their investment strategies through sector-specific allocations. DISCLAIMER: This is a work of research and should not be taken as investment or financial advice. Therefore, Select Sector SPDRs or the publisher is not liable for any decision made based on the publication. About the Company: Select Sector SPDR ETFs offer flexibility and customization opportunities. Many investors have similar outlooks, but no two are exactly alike. Select Sector SPDR ETFs let investors select the sectors that best meet their investment goals. DISCLOSURES The S&P 500 Index is an unmanaged index of 500 common stocks that is generally considered representative of the U.S. stock market. The index is heavily weighted toward stocks with large market capitalizations and represents approximately two-thirds of the total market value of all domestic common stocks. The S&P 500 Index figures do not reflect any fees, expenses or taxes. An investor should consider investment objectives, risks, fees and expenses before investing. One may not invest directly in an index. Transparent ETFs provide daily disclosure of portfolio holdings and weightings All ETFs are subject to risk, including loss of principal. Sector ETF products are also subject to sector risk and nondiversification risk, which generally will result in greater price fluctuations than the overall market. Diversification does not eliminate risk. An investor should consider investment objectives, risks, charges and expenses carefully before investing. To obtain a prospectus, which contains this and other information, call 1-866-SECTOR-ETF (732-8673) or visit www.sectorspdrs.com. Read the prospectus carefully before investing. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is distributor for the Select Sector SPDR Trust. Media Contact: Company: Select Sector SPDRs Contact: Dan Dolan* Address: 1290 Broadway, Suite 1000, Denver, CO 80203 Country: United States Email: dan.dolan@sectorspdrs.com Website: https://www.sectorspdrs.com/ *Dan Dolan is a Registered Representative of ALPS Portfolio Solutions Distributor, Inc. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is the distributor for the Select Sector SPDR Trust. SEL007597 EXP 8/31/24 Contact Details Dan Dolan +1 203-935-8103 dan.dolan@sectorspdrs.com Company Website https://www.sectorspdrs.com/

June 24, 2024 05:00 AM Eastern Daylight Time

Cool Trends for Summer!

News Media Group, Inc.

Contact Details News Media Group, Inc. Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

June 20, 2024 03:08 PM Eastern Daylight Time

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