News Hub | News Direct

Communications

Advertising Communications Graphic Design Internet Marketing Media Publishing SEO
Article thumbnail News Release

My Code Releases Smart Health and Smart Home Survey Reports to Decode Multicultural Attitudes Towards Consumer Tech

My Code

My Code, the digital media company that enables brands, agencies and publishers to decode and connect with multifaceted and diverse audiences, today released its Smart Health and Wellness and Smart Home Survey Reports, which examine multicultural attitudes, opinions and behaviors towards smart home and healthcare tech. The two survey reports are the first research projects released by the company following its relaunch from Hispanic-focused H Code to My Code, a media company that allows advertisers to leverage targeted data and consumer insights to inform product development, media targeting, and content creation across representation-based verticals. Both reports were conducted to highlight the core issues that diverse audiences care most about when evaluating consumer electronics. These strategic analyses are designed to help smart home and smart health companies tap into the pulse of multicultural consumers, allowing them to anticipate attitudes towards marketing in order to create meaningful connections and experiences digitally. Representation and cultural relevance is becoming more integral to consumer purchasing decisions, especially for health and wellness and smart home technology products. The new My Code surveys measure consumer technology interest for multicultural audiences to understand whether potential unconscious biases are limiting brand growth and the resulting technology adoption among multicultural consumers. My Code released these findings to share its insights with leaders and innovators in the technology industry in order to educate them on opportunities to help their brands better engage with multicultural Americans. “Misunderstanding cultural nuances among diverse audiences can lead to consumer electronics brands missing out on opportunities to engage with a significant chunk of their potential customers,” said Parker Morse, Founder and CEO of My Code. “We conducted this research to provide brands with much needed insight to execute effective marketing strategies towards these audiences as there is much to be gained and lost among this rapid growth segment.” Research for both studies was conducted by My Code’s Intelligence Center, the company’s proprietary platform dedicated to providing a constant pulse on ever-changing multicultural American consumers’ sentiments, opinions, and habits. For both reports, the Intelligence Center conducted two surveys, each among a nationally representative sample of 1,275 + adults, ages 18-64 between November 4 and 16, 2021. Top insights from the Smart Health and Wellness Survey Report include: Compared to the average American, multicultural Americans comprising of Asian American and Pacific Islander (AAPI), Black, and Hispanic Americans, generally feel they are in better health, but are more concerned about their health and wellness. Health concerns vary, and while most are interested in smart health technology solutions, there is a division along ethnic and geographic lines. Accounting for nuances during product, marketing and advertising design can help close the gap and provide relevant health and wellness benefits to underserved segments. Multicultural Americans feel leading brands in this space are exclusive and not meant for them. These perceptions often result in less willingness to learn more and travel further down the purchase funnel. Multicultural Americans want to purchase from brands that have them in mind, indicating that bolstering perceptions of personal relevance can maximize brands’ ability to win the opportunity to positively influence Multicultural Americans’ health and wellness. There is no consensus among multicultural Americans about which brands’ product designs or advertising is inclusive, signifying strengths, weaknesses, and opportunities for all brands to better understand their preferences and needs. Key takeaways from the Smart Home Survey Report are: Despite hurdles to adoption, multicultural Americans have interest in smart home technology which points to opportunities for brands to spur growth. Smart home technology purchases are not a personal decision, as multicultural Americans are more likely to live in multigenerational households where the comfort levels of all family members are considered. Multicultural renters have relevant use cases for smart home technology purchases, but most do not feel smart home automation is relevant to them. Multicultural renters feel excluded from the smart home technology market, presenting opportunities for brands to create new market segments by engaging with these consumers. Multicultural renters and homeowners are unsure of their interest in home automation, presenting an opportunity for brands to transform this uncertainty into a convicted interest. “To avoid assumptions about health and technology obsession, which can obscure growth-driving cultural nuances, My Code uses proprietary data to take fresh and accurate outlooks on multicultural behaviors towards specific market segments. This allows marketing and advertising materials to be built on a foundation of knowledge and understanding, which in turn drives impactful messaging and effective calls to action,” said Adrian Whant, Vice President of Marketing at My Code. Data from the surveys show how brands in the smart health and smart home technology spaces can analyze multicultural market segments to enhance authentic representation. My Code will continue to scale its proprietary insights platform to progress inclusivity in other consumer sectors and connect with Hispanic, Black, AAPI, and additional cultural groups. To view the Smart Health and Wellness Survey and Smart Home Survey Report, please visit www.mycodemedia.com/resources. About My Code My Code is a digital media company that enables brands, agencies, publishers, and storytellers to decode and connect with multifaceted and diverse audiences. My Code was formed following the expansion of H Code, a 2x Inc. 5000-ranked company founded in 2015, into additional demographics beyond Hispanic consumers. With a diverse team of marketers, sellers, researchers, and storytellers specializing in an ever growing selection of Cultural and Affinity Codes, My Code helps companies of all sizes reach millions of Hispanic, Black, and AAPI consumers with unmatched authenticity. My Code combines proprietary insights from its Intelligence Center, first-party targetable datasets, and custom creative to deliver unparalleled multimedia content that effectively reaches diverse audiences across the digital landscape. Having evolved from its Hispanic-centric origins, My Code is now a robust, minority-dominant organization dedicated to the economic empowerment of the diverse communities and audiences it represents. Its purpose-driven media marketplace allows advertisers to easily invest in minority-owned and led publishers, creators, and producers. Today, My Code’s employee base is 85% multicultural, 70% Hispanic/Latinx, and 50% female across its offices in the U.S. and Latin America. Contact Details North 6th Agency for My Code Paolo Ramos +1 212-334-9753 mycode@n6a.com

January 11, 2022 08:00 AM Eastern Standard Time

Article thumbnail News Release

Kenny Clark Grows Minuteman Press Printing Franchise in McKinney, Texas

Minuteman Press International Inc

Minuteman Press in McKinney, Texas is located at 1502 W. University Drive, Suite 111. Owner Kenny Clark has owned the local printing franchise since August 2014. Operating as an essential business over the past two years, Kenny has consistently grown his sales and helped other local businesses meet their ever-changing needs for custom design, print, and marketing services. Kenny says, “We have worked hard to serve our customers with anything they have needed over the past two years and that hard work has paid off. I was born and raised in Texas, and one thing I did was remain open. I went to work every single day because I wanted to be there to answer the phone when other businesses weren’t. If you could hear the relief in their voices when I answered the phone, you would understand just how huge that personal touch and human connection was at that time.” “I was fortunate enough to remain open as an essential business, and by being there for new and existing clients at a time where they needed me most, that really was a big key to growing our business. Today, I am stronger than I was before the pandemic, and our client base is stronger as well.” -Kenny Clark, owner, Minuteman Press franchise, McKinney, Texas. With eight years of business under his belt including two years of operating under unprecedented circumstances, Kenny is able to share his insights and keys to growth for Minuteman Press in McKinney. He says, “We have many products that are in high demand, and the key to our success is that we sell ourselves through our actions. We offer speed and service, and a job done right, no matter what our clients need.” He continues, “We offer custom graphic design services with fast turnaround, which then leads to fast production of banners, signs, blueprints, business cards and stationery, and anything our clients need or want to grow their business through increased brand awareness and visibility. Direct mail has also been a growth point for us.” Why direct mail? Kenny explains, “I find printing to be one of the absolute core essentials of any marketing strategy. More than ever, we see that there are thousands of emails that get lost in the shuffle and deleted. When you have something in your hand that you can physically hold and touch, you are more likely to take a closer look at it. Emails can get swallowed up by spam filters and deleted with one click, while direct mail has that unique ability to capture someone’s attention because it’s right in their hands.” “Right now, one of my biggest clients is doing direct mail campaigns with us more than any other types of products and services. They have found that direct mail really works for them, and that Minuteman Press is the perfect local partner to help them design, print, and deliver their messages to best reach their target audience.” -Kenny Clark When it comes to marketing his business, Kenny takes a multi-faceted approach. “I tell my team all the time, we don’t just get out there and market for the sake of marketing. I like to say, ‘We quote it to win it.’ We have really focused on marketing ourselves on speed and service, and direct conversations with our clients. We are not the cheapest printer in McKinney, Texas, but if you want and need the job done right, I am your guy.” Kenny has also taken advantage of the proprietary Minuteman Press FLEX software as well as the Internet marketing resources available to him. “We used the FLEX software all of the time when quoting jobs for clients, and it’s a valuable tool to make sure we are managing pricing and production correctly. Specifically, I have been using the CSSP function that helps me see how to properly price orders for quotes based on current pricing trends. A year and a half ago, I really started bolstering our Internet marketing, and that has really paid off as well in generating new business.” “The support from Minuteman Press International has been exactly what it was promised to be. My Regional Vice President Pete Scaglione and the local field team are there for me. When I call them, they will jump through hoops to help me out. If I email the IT team at World Headquarters with a question about the FLEX software or anything else I need, I always receive quick replies that contain precise, detailed answers. We all have the same mindset, and we are all in this together.” -Kenny Clark Prior to franchising with Minuteman Press, Kenny saw his job in the electronics industry take him traveling around the world. “I had a working background in electronics, manufacturing of circuit boards, and business development. Flying everywhere was getting really old really fast and I wanted to be there for my kids. Minuteman Press helped me do that.” When asked about additional reasons Kenny chose to buy Minuteman Press in McKinney, Kenny answers, “At the end of the day, the cost to buy a Minuteman Press franchise was reasonable and cost less than most other franchises. The majority of franchises have the philosophy of ‘the more you make, the more we take.’ Essentially, you are punished for having a successful franchise, but that is not the case with Minuteman Press International. Their royalty cap was the deciding factor for me in joining Minuteman. I am allowed to keep more of my well-earned money and invest it back into the business as I see fit.” Kenny continues, “The other thing that other people don’t realize is the benefit of having low turnover due to the fact that we hire skilled workers. I looked into the fast food industry, and there just seemed to be too much turnover due to the nature of the work as well as other headaches that would carry over into weekends such as staffing as well as food supply.” He adds, “Not having to worry about the business on weekends and having that freedom is huge. You can’t put a price on that.” For those who are researching businesses including Minuteman Press, Kenny’s advice is this: “Ask yourself if you see yourself running the business you are buying Also, are you willing to do the work? The biggest mistake people make is that they open the business and hope that clients will just walk through your doors and automatically come to you. If you don’t get out and market, if you aren’t hustling, you are not going to make it. You have to want it and follow the business model, get out there and go get it. All of your marketing efforts will come back to you and pay off. I can attest to that.” For more information about Minuteman Press in McKinney, Texas, visit their website: https://minuteman.com/us/locations/tx/mckinney. Learn more about #1 rated Minuteman Press franchise opportunities at https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

January 10, 2022 10:00 AM Eastern Standard Time

Image
Article thumbnail News Release

CSG Appoints Rasmani Bhattacharya as General Counsel

CSG

CSG ® (NASDAQ: CSGS) today announced Rasmani Bhattacharya as General Counsel, where she will lead the company’s legal and compliance teams. Bhattacharya joins the company at a time of accelerated growth and brings vital global leadership experience that will help CSG elevate and transform every part of its business. “CSG is focused on winning big in the market by having the best culture, the best talent, and the most globally diverse team that puts our customers and employees first,” said Brian Shepherd, CEO of CSG. “Adding an executive with Rasmani’s proven talent and experience is a huge momentum builder for CSG and our 5,000+ employees around the world, who are committed to helping the biggest brands monetize, engage, and retain their customers in a digital world.” Previously, Bhattacharya served as executive vice president, general counsel and corporate secretary at Gates Corporation. She led a global team responsible for legal, mergers and acquisitions, intellectual property, regulatory, compliance, insurance, and environmental matters worldwide with subsidiaries in over 30 countries. She played a central role in the dual track sale and IPO process of Gates to a private equity investor, as well as the divestiture of all non-core businesses around the world. A results-driven leader with a broad and deep global background, Bhattacharya has extensive experience in structuring and negotiating complex, multi-jurisdictional transactions supporting business transformations, including joint ventures, corporate restructurings, and strategic partnerships. “I am honored to join CSG and work with Brian and this outstanding team” said Bhattacharya. “CSG’s strategic vision and guiding principles resonate deeply with me. I look forward to strengthening our culture, accelerating our business growth, and helping CSG be an even better corporate citizen that makes a bigger difference in the communities where we operate.” # # # About CSG CSG is a leader in innovative customer engagement, revenue management and payments solutions that make ordinary customer experiences extraordinary. Our cloud-first architecture and customer-obsessed mindset help companies around the world launch new digital services, expand into new markets, and create dynamic experiences that capture new customers and build brand loyalty. For nearly 40 years, CSG’s technologies and people have helped some of the world’s most recognizable brands solve their toughest business challenges and evolve to meet the demands of today’s digital economy with future-ready solutions that drive exceptional customer experiences. With 5,000 employees in over 20 countries, CSG is the trusted technology provider for leading global brands in telecommunications, retail, financial services, and healthcare. Our solutions deliver real world outcomes to more than 900 customers in over 120 countries. To learn more, visit us at csgi.com and connect with us on LinkedIn and Twitter. Copyright © 2022 CSG Systems International, Inc. and/or its affiliates (“CSG”). All rights reserved. CSG® is a registered trademark of CSG Systems International, Inc. All third-party trademarks, service marks, and/or product names which are referenced in this document are the property of their respective owners, and all rights therein are reserved. Contacts: Tammy Hovey Global Public Relations +1 (917) 520-2751 tammy.hovey@csgi.com John Rea Investor Relations +1 (210) 687-4409 john.rea@csgi.com Contact Details Tammy Hovey +1 917-520-2751 tammy.hovey@csgi.com Company Website https://www.csgi.com

January 10, 2022 06:35 AM Mountain Standard Time

Image
Article thumbnail News Release

Take a Walk on the Wild Side: Become a Better Leader by Following Nature’s Example

Greenleaf Book Group

Nature is the perfect teacher for the challenging and very personal concept of leadership. And no one knows this better than former zoo and aquarium senior leader turned leadership consultant Julie C. Henry. In Wisdom from the Wild: The Nine Unbreakable Laws of Leadership from the Animal Kingdom (Greenleaf Book Group, Jan 4, 2022), Henry shows you—whether you’re a new or experienced leader—how to learn from and be inspired by the wildlife and wild places all around you. This fun, new approach to leadership presents nine “Unbreakable Laws” from the animal kingdom. These true, fundamental guidelines with concrete examples from wildlife can steer your work and decisions as a leader. “This book has been twenty-five years in the making,” Henry said. “It’s a collection of the experiences, the memories, and the moments that I hope will challenge, inspire, and motivate you to continue growing as leaders…Nature is always teaching us, if we have the presence of mind to listen. I learned early in my career that deep down inside, people understand this—which is why they always want to hear ‘one more story’ about wildlife and wild places and the lessons they can teach us as leaders.” Creatures that might seem unusual or even unexpected in a book about leadership—such as naked mole rats, spiders, and even sea cucumbers—will teach you how to: Deal with change More effectively lead teams Build your resilience muscle as a leader “Julie Henry’s love of animals and the examples they provide for the human experience shine through in this engaging tutorial in leadership training,” said Dr. Bob Hueter, PhD, of Mote Marine Laboratory and OCEARCH. “Julie bares her soul and shows us how all our challenges, as humans living in an artificial world of our own making, can be met if we just draw from the beautifully evolved world of Mother Nature.” “There has never been a better time to follow Julie on a journey through the wild to change the way you view the world,” said Cathy Chambers, a senior corporate leader, echoing Hueter’s praise. “Julie’s advice and insights show leaders how to re-connect with nature to inspire employees and drive innovation in the workplace. Julie’s passion for unusual creatures and vibrant outdoor spaces is embedded in her DNA, and these leadership lessons are an absolute gift to be treasured and shared as you hike through life’s challenges and opportunities.” Reinforcing these essential lessons from the wild, Henry presents a myriad of business case studies and immediately actionable tools to strengthen your leadership skills. So join this extraordinary dive into the natural world as you’ve never seen it before, as you uncover your leadership prowess among the animals. Pick up a copy of Wisdom from the Wild and learn more about how Julie can bring value to your organization as a speaker and consultant by visiting juliechenry.com. About the Author: Julie C. Henry is an outdoor explorer and animal lover at heart who is continually learning and sharing leadership lessons inspired by wildlife and wild places. Henry is president of Finish Line Leadership, a training and consulting firm, and has worked with more than fifty-five organizations across corporate, nonprofit, government, association, and community sectors. She holds Bachelor of Science degrees in both zoology and education (Miami University of Ohio), a Master of Arts in communication (University of South Florida), a Postgraduate Diploma in outdoor education (University of Otago - New Zealand), an Executive Program Certificate in Sustainable Business Leadership (Green Mountain College), and has completed graduate coursework in winter ecology in Grand Teton National Park (Teton Science School). She was selected as a Fellow of the Toyota TogetherGreen program of the National Audubon Society, chosen for the Disney’s Animal Kingdom/World Wildlife Fund Biodiversity Leadership Institute, and a Rotary Ambassadorial Scholar to New Zealand. Julie has presented to over one million people across thirty-two states and six countries, in on-site and online settings ranging from auditoriums and ballrooms to boats, beaches, forests, theaters, boardrooms, and even underwater while feeding sharks and moray eels. She has yet to see a wolf in the wild, snorkel with whale sharks, or visit Antarctica, but continues to dream about those moments! She lives in Sarasota, Florida, with her two children, whom she lovingly describes as her “zoo animal” and her “wild animal” due to each child’s natural inclination toward life. # # # More about Greenleaf Book Group Greenleaf Book Group is an independent publisher and distributor located in Austin, Texas, dedicated to empowering authors. Greenleaf’s hybrid publishing model is uniquely positioned to offer the benefits of both traditional publishing and self-publishing. To learn more about Greenleaf, visit www.greenleafbookgroup.com. Contact Details Greenleaf Book Group Corrin Foster +1 512-891-6100 media@greenleafbookgroup.com

January 05, 2022 10:33 AM Central Standard Time

Image
Article thumbnail News Release

Akeneo Named One of Boston's Best Midsize Companies To Work For

Akeneo

Akeneo, a global leader in Product Experience Management (PXM) solutions, today announced that it has been named one of Boston's top midsize employers in Built In's 2022 Best Places to Work awards. Akeneo was also honored as one of Boston’s 50 Best Paying Companies — a tribute to the company’s industry-leading compensation policies and commitment to equitable pay for all its employees. Built In, a tech platform trusted by 2.5 million professionals and 1,800 companies, ranked Boston's employers using a sophisticated algorithm incorporating data about companies' compensation, benefits and cultural programs. To reflect the benefits candidates want, the rankings also weigh criteria such as remote and flexible work opportunities, programs for DEI, and other people-first cultural offerings. Akeneo was ranked a top employer for the second successive year in recognition of its consistent focus on supporting employees and creating a vibrant workplace culture. Founded in 2013, Akeneo empowers its customers with the keys to unlocking growth opportunities, and takes a similarly innovative approach to shaping employee experience and giving all team members the opportunity to lean in, learn, and make significant contributions to its own aggressive growth. During the turbulence of the past year, Akeneo has invested heavily in employee wellbeing, with employees receiving (and being expected to use) a full 5 weeks of vacation time. Akeneo also offers generous health, vision, and dental benefits, plus a 401(k) retirement benefit with company match, providing peace of mind for employees and their families, both now and into the future. At Akeneo’s North American HQ, a historic Massachusetts Bay Transportation Authority building transformed into a dramatic office space, employees can enjoy employee-friendly amenities, including a well-stocked upscale kitchen, and a comfortable lounge area with plush sofas and the latest video games. But Akeneo also recognizes that many employees have health concerns, family caregiving duties, and other factors that make remote work a better fit. The company offers extremely flexible working hours and locations, with employees free to find the right combination of on-site, remote, or hybrid solutions to meet their unique needs. For all employees, Akeneo is dedicated to preventing burnout and eliminating stress, while fostering a strong and unified culture that promotes diversity, loyalty, and teamwork. The company stages regular outings and events to build team spirit and help remote and on-site workers to stay connected. Employees can also take company-paid trips to visit Akeneo's global headquarters, located in a French mansion, and engage with the company’s European team members. "Winning the Best Places to Work award for the second year running is a testament to the values and the team spirit that make Akeneo such a unique place to come to work each morning," said Kristin Naragon, Akeneo’s VP of Marketing and Strategy. "Over the past year, we’ve strived to create a culture that helps our talented and diverse global team to achieve their full potential. But this award really belongs to our employees — because it’s their commitment to supporting one another that makes Akeneo such a wonderful place to work.” “It is my honor to extend congratulations to the 2022 Best Places to Work winners,” said Sheridan Orr, Chief Marketing Officer, Built In. “This year saw a record number of entrants — and the past two years fundamentally changed what tech professionals want from work. These honorees have risen to the challenge, evolving to deliver employee experiences that provide the meaning and purpose today’s tech professionals seek.” About Built In Built In is creating the largest platform for technology professionals globally. Monthly, more than three million of the industry’s most in-demand professionals visit the site from across the world. They rely on our platform to stay ahead of tech trends and news, develop their careers and find opportunities at companies whose values they share. Built In also serves 1,800 innovative companies of all sizes, ranging from startups to the Fortune 100. By putting their stories in front of our uniquely engaged audience, we help them hire otherwise hard-to-reach tech professionals, locally, nationally or remotely. www.builtin.com About Built In’s Best Places to Work Built In’s esteemed Best Places to Work Awards, now in its fourth year, honor companies across numerous categories: 100 Best Places to Work, 50 Best Small Places to Work, 100 Best Midsize Places to Work, 50 Companies with the Best Benefits and 50 Best Paying Companies, 100 Best Large Companies to Work For, and 50 Best Remote-First Places to Work. About Akeneo Akeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver a compelling customer experience across all sales channels, including eCommerce, mobile, print, and retail points of sale. Akeneo's open-source enterprise PIM, and product data intelligence solutions, dramatically improve product data quality and accuracy while simplifying and accelerating product catalog management. Leading global brands, including Fossil, Staples, Tarkett, and Grundfos, trust Akeneo's solutions to scale and customize their omnichannel and cross-border commerce initiatives. Using Akeneo, brands and retailers can improve customer experience, increase sales, reduce time to market, go global, and boost team productivity. For more information, visit https://www.akeneo.com/ Contact Details Ran Xu +1 213-309-2373 ran@rosebudpr.io Company Website https://www.akeneo.com

January 05, 2022 11:00 AM Eastern Standard Time

Article thumbnail News Release

CSG Systems International to Hold Fourth Quarter 2021 Earnings Conference Call on February 1

CSG

CSG® (NASDAQ: CSGS) invites you to participate in a conference call on Tuesday, February 1, 2022 at 5:00pm ET to discuss the company's fourth quarter 2021 earnings results. The conference call will feature CSG president and chief executive officer Brian Shepherd and CSG chief financial officer Hai Tran. To reach the conference, call 1-888-412-4131 and use the passcode 2327393. Click here to join a webcast of CSG’s earnings call in live or archived format. About CSG CSG is a leader in innovative customer engagement, revenue management and payments solutions that make ordinary customer experiences extraordinary. Our cloud-first architecture and customer-obsessed mindset help companies around the world launch new digital services, expand into new markets, and create dynamic experiences that capture new customers and build brand loyalty. For nearly 40 years, CSG’s technologies and people have helped some of the world’s most recognizable brands solve their toughest business challenges and evolve to meet the demands of today’s digital economy with future-ready solutions that drive exceptional customer experiences. With 5,000 employees in over 20 countries, CSG is the trusted technology provider for leading global brands in telecommunications, retail, financial services and healthcare. Our solutions deliver real world outcomes to more than 900 customers in over 120 countries. To learn more, visit us at csgi.com and connect with us on LinkedIn and Twitter. Copyright © 2022 CSG Systems International, Inc. and/or its affiliates (“CSG”). All rights reserved. CSG® is a registered trademark of CSG Systems International, Inc. All third-party trademarks, service marks, and/or product names which are referenced in this document are the property of their respective owners, and all rights therein are reserved. Contacts: John Rea Investor Relations CSG +1 (210) 687 4409 john.rea@csgi.com Contact Details Tammy Hovey +1 917-520-2751 tammy.hovey@csgi.com Company Website https://www.csgi.com

January 05, 2022 06:30 AM Mountain Standard Time

Article thumbnail News Release

Tiger Beer inspires fans to set aside their fears and pursue bold ambitions in the Year of the Tiger

Tiger Beer

SINGAPORE - Media OutReach - 4 January 2022 - Tiger Beer, the number one international premium beer in Asia, has today ignited a new movement to encourage people everywhere to set aside their fears and achieve bold ambitions in the Year of the Tiger. The Year of the Tiger will begin at Lunar New Year on 1st February 2022 and marks the perfect opportunity to embody the symbolic power of the Tiger and uncage your bold ambitions for the year ahead. Tiger Beer will be showcasing a series of inspirational stories that show what can be achieved in the Year of the Tiger by going for your ambitions in your own way. Fans across the globe can participate in the movement by responding to the "My Year, My Goals", Instagram "Add Yours" story sticker feature created by Tiger Beer with their own ambitions for the Year of the Tiger. Tiger Beer has also launched a new campaign film entitled 'The Year of Your Tiger', celebrating the optimism and bold ambitions of people across the world ahead of the Year of the Tiger. The film features individuals from all walks of life sharing their determination to ignite their inner courage and make 2022 their year. Sean O'Donnell, Global Brand Director, Tiger®, Tiger Beer comments: "Tiger Beer was born from defying the odds with a bold and courageous spirit. Brewing beer in the tropics was thought to be impossible until we did it. We believe that we are all born with a Tiger inside us - a version of ourselves that knows no limits to what is possible - but few of us are able to uncage it. We're delighted to launch this year-long movement to encourage people everywhere to own the year." A full range of media assets are available here. Follow @tigerbeer on Instagram and Facebook for more updates on the campaign. About TIGER®: Tiger® was born in 1932 on the streets of Singapore. Today, Tiger® is the number one international premium beer in Asia and one of the world’s fastest-growing beer brands. It is available in more than 50 markets across the globe. Defying the odds to create the ultimate brew, a perfect balance between bold and refreshing, Tiger® has been uncaging new ways to take refreshment to the next level and make the impossible possible for decades. Tiger® believes that we are all born with a Tiger inside us, a version of ourselves that knows no limits to what is possible. But we often succumb to the status quo because unlike a Tiger, we fear failure. Tiger® is igniting a movement to encourage people everywhere to set aside their fears and achieve their boldest ambitions in the Year of the Tiger. For more information, please visit www.tigerbeer.com. About HEINEKEN HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. HEINEKEN is committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. It employs more than 80,000 employees and operates breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN’s website. Follow us on LinkedIn, Twitter and Instagram. Contact Details Archetype Contact tigerbeer@archetype.co HEINEKEN Hannah Nottage hannah.nottage@heineken.com

January 04, 2022 07:00 AM Eastern Standard Time

Image
Article thumbnail News Release

Holiday Health and Wellness Tips

YourUpdateTV

With the holiday season in full effect, it’s a great time to take account of your health and wellness routine. While finding the time to focus on your health during the busy holiday months can be difficult, there are some simple things you can do to help navigate the season. Recently, Meghan Sowa, Health and Wellness Expert for The Bountiful Company (a Nestlé Health Science Company), participated in a nationwide satellite media tour to discuss health and wellness tips, along with vitamin and supplement recommendations. A video accompanying this announcement is available at: https://youtu.be/wNsp3oeyWuI Besides considering a well-balanced diet, staying active, getting rest, and drinking enough water, vitamins and supplements are a great way to fill those nutrient gaps this holiday season. Whether you’re looking for immune support, a restful sleep, a multivitamin or vitamins for your kids, the new Nature’s Bounty ® Jelly Bean Line addresses top wellness needs in a delicious (and convenient) form.* Each product is vegetarian, contains no artificial flavors or sweeteners and is gelatin-free.* Another way to support immune system health is with the new Sundown ® Elderberry Gummies. Each serving contains Vitamins A, C, D, and E, plus Zinc for immune support and 100mg of Elderberry.* Known for their healthy properties, elderberries have a long history of traditional use for wellness. Daily life can sometimes feel stressful – let alone adding in the holiday shuffle. The new Solgar® Daily Stress Support helps your ability to deal with mental and physical stress.* One capsule per day helps support stress-related mental fatigue and the ability to stay calm while building the body’s resistance to stress.* The new Solgar ® Sleep & Stress Support is a melatonin-free way to fall asleep quickly, feel relaxed and get a restful night’s sleep, especially when experiencing occasional sleeplessness.* Everyone wants to look and feel our best all year-round and one way to pamper yourself is with the Nature’s Bounty ® Advanced Hair, Skin & Nails Jelly Beans and Gummies. From the #1 brand for hair, skin and nails◊, these items include twice the amount of biotin as the brand’s original gummy formula to support beautiful hair, glowing skin and healthy nails.* To nourish your skin from within, try the Solgar® Collagen Hyaluronic Acid Complex.* It helps boost skin collagen in just 12 weeks and increases skin elasticity and softens the appearance of facial fine lines and wrinkles.* Shoppers can go to Amazon.com now to learn more. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. ◊Source: IRI Total US - Multi Outlet: Latest 52 weeks ending 9/26/21 Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 27, 2021 02:04 PM Eastern Standard Time

Video
Article thumbnail Digital Asset Direct

Selling a Printing Business Explainer Video for Print Shop Owners

Minuteman Press International Inc

Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

December 27, 2021 10:00 AM Eastern Standard Time

Video
1 ... 242243244245246 ... 334