Consumer

Baby/Maternity Children Family LGBT Men Religion Teens Women
News Release Digital Asset Direct

National Study from Perfitly Reveals Consumers Eager for Online Fitting Room Solutions to Try Before They Buy, Reduce Hassle of Returns

Perfitly

Perfitly, a virtual reality/augmented reality (VR/AR) and AI-powered virtual fitting room solution that is being integrated into the e-commerce platforms of the nation’s leading retailers, today announced the results from its 2021 Virtual Shopping Habits Report. The study examines shoppers’ attitudes, behaviors and expectations from online shopping, and the types of services that would increase the effectiveness of the digital channel and ease shopper pain points going into the holiday shopping season. Conducted by Perfitly, the study surveyed more than 1,200 respondents, representative of consumers in all main geographical areas of the U.S. Key findings show the pervasiveness of online clothes shopping, shaped by the pandemic; the ongoing struggle by the vast majority of online shoppers to find the right, well-fitting purchase; and the high degree of willingness to use ecommerce tools, such as virtual fitting rooms, to select the right garment and reduce returns. The following is a breakdown of top-level data points: Online Shopping Behavior Survey data shows that the majority of shoppers purchase clothing online, motivated by both the ability to save time and the wide selection of options to choose from. More than 53% of respondents purchase at least 40% or more of their clothing online. The majority of respondents have recently purchased an article of clothing online, with 34% making online purchases within the past 2 weeks and a further 25% within the past month. Only 11% reported that they have not purchased clothes online at all in 2021. Online Shopping Hesitations and Returns The largest concern shoppers have with e-commerce is the inability to try on clothing before purchasing. Additionally, the biggest single reason shoppers return garments purchased online is due to receiving an improper fit. 48% say the inability to try clothes on is their biggest concern with online shopping; 3x more than any other cited reason. 73% of online clothes purchases are returned because of the inability to try it on; 7x more than any other cited reason. Outlook on Virtual Fitting Rooms While the majority of shoppers have not used e-commerce tools to help the selection process, they find the ability to choose a correctly sized garment as the most appealing aspect of virtual fitting rooms. More than half of the respondents have used traditional size charts with measurements, while others have used techniques such as sizing questionnaires and AR filters, showing a desire for online fitting solutions. 44% say the ability to find the correct sized garment is why they’d use a virtual fitting room; 3x more than any other cited reason. While only 7% of respondents have used a virtual fitting room, 76% say they would be more inclined to use virtual fitting room technology if it helps their selection experience and to avoid returns. More than half of respondents prefer to see a representation of themselves in virtual avatars. Holiday Shopping Plans With holiday shopping on the horizon, most shoppers are likely to shop for garments online, aiming to complete their holiday purchases by mid-December. 63% are likely or very likely to purchase clothes online this holiday season. 22% aim to complete holiday shopping by late November, and only 4% have already completed holiday shopping at the time of the survey. 21% plan to shop in early December, with 16% holding off until mid-late December. Kash Vyas, Chief Technology Officer and Co-founder at Perfitly, said, “Retailers are currently looking at a unique opportunity to increase their online presence and harness the demand for effective and engaging online shopping experiences that provide customers with the ability, and peace of mind, to purchase garments that will fit correctly and match their style expectations. Looking ahead, data suggests there’s a growing appetite for everyday shoppers to find better ways to visualize garments to take online shopping to the next level, one that mimics the in-person shopping experience along with the many conveniences of shopping online.” To learn more, please visit www.perfitly.com. About Perfitly: Perfitly is a virtual reality and augmented reality (VR/AR) and AI powered virtual fitting room solution that is being integrated into the e-commerce platforms of the nation’s leading retailers. Perfitly’s cutting-edge size recommendation and visualization platform serves fashion brands and retailers to help increase sales and conversion and reduce returns, while enhancing sustainability. Perfitly enables shoppers to try on clothes, find their perfect fit and look, and purchase with confidence - all from the comfort of their homes. To learn more, please visit: www.perfitly.com. Contact Details Paige Blair +1 732-233-2273 perfitly@n6a.com Company Website https://www.perfitly.com/

November 17, 2021 09:07 AM Eastern Standard Time

ILONA Beauty Celebrates 50 Years of Skin Care with the Return of the Budapest Cocktail

ILONA Beauty

Ilona's story is truly fascinating. One of the original vanguards of skincare, Ilona, a young girl, escaped Communist Hungary in 1956. She landed in a refugee camp in New Jersey with 33 cents to her name and no understanding of the English language. Originally working in a handbag factory, she decided a job as a waitress was a better way for her to learn the language. That same year, she met and married George Meszaros, her lifelong business partner. Taking all of the precious and effective techniques Ilona had learned and perfected in Hungary, together in 1971 they began to build their multi-million dollar empire, opening Skin Care Institutes in New York, Dallas, Houston, Chicago, Palm Springs and Costa Mesa. Ilona personally trained each and every esthetician in her own method and techniques. In 1982, the Park Avenue Institute in New York opened to much fanfare. As word spread, of Ilona’s arrival the appointment book overflowed, and a long wait list ensued. Celebrities, socialites, and notables from around the globe clamored to have Ilona tend to their skin. National expansion, product development and mail-order fulfillment soon followed to service clients across the US and internationally. Throughout the decades, Ilona has been guided by her 7 touch points of skincare - performance, efficacy, texture, touch, luxury, aroma and quality. She understood early that beauty is intangible and fluid. It changes with each generation. Today, 50 years later, the company has evolved from its original focus on treatments and services and is strictly devoted to formulating the most advanced skincare products for at home use. Ilona herself is involved in every formulation. She is known to say, “any product that has touched your skin has first touched mine.” Still family owned, she and her son Robert, CEO, together run the business. Ilona of Hungary has since evolved into ILONA Beauty, as it is known today. Digging into the company archives from its early decades, one of the most popular add-on treatments at the Institute was known as the Budapest Cocktail. It was custom blended by Ilona, refrigerated and dispensed via a CO2 whipped cream-like dispenser. It was a cocktail of royal jelly, propolis, hyaluronic acid, various herbs, calendula, ginseng, coveted serum ampoules and imported mineral water from Hungary. It was applied at the end of the treatment and left clients with Ilona’s signature glowing complexion. In honor of the brands' 50th Anniversary, ILONA is relaunching the Budapest Cocktail as a modern conduction foil sheet mask for in-home use. The unique 3 layer, 2-part sheet mask uses foil conduction technology to help cocoon and warm the skin, coaxing the absorption of all the vital elements. Developed with a prestigious laboratory, Budapest Cocktail contains many of the original, beloved ingredients. Contact Details Spotlight Beauty PR Dianne Vavra +1 917-331-4869 spotlightbeautypr@gmail.com Company Website https://ilona.com/

November 17, 2021 08:03 AM Eastern Standard Time

Image

AppYea takes steps for Future Growth

Appyea

Provides the following letter to its shareholders from its Chairman Boris Molchadsky: "I am pleased with the progress AppYea/SleepX has been making this year. As part of the long terms objective, AppYea Inc. (OTCPINK: APYP) took the initial step to advance the prospects of the Company. As disclosed in our quarterly report yesterday to the OTC for the recently completed fiscal quarter, the reverse stock split, for which we are awaiting FINRA approval, is a proactive measure that we believe will better position us for success, and ultimately generate value for all of the Company’s stockholders. The ultimate aim is to raise our stock’s visibility within the investment community by improving long-term liquidity and creating a trading environment attractive to institutional investors in the hopes of broadening our shareholders. We are confident of the prospects of the anticipated commercialization of the SleepX DreamIT X3 in 2022". Mr. Molchadsky continued: “In conjunction with the corporate actions, AppYea has secured funding sources who we believe will asist the Company to restructure prior highly dilutive debt and providing the necessary capital to enable the Company to move forward on several fronts, including: 1. Closing of the merger between AppYea and SleepX—we are awaiting the required necessary regulatory approvals. 2. Completion of development and commencement of manufacturing the first product for snoring treatment. SleepX intends to start a pilot in December with a leading hardware manufacturer after withstanding the Company's endurance tests. 3. Preparation for starting clinical trials of the product for the treatment of Sleep Apnea. 4. Locating and acquiring synergetic technologies and broadening products variety in the sleeping and respiration field. Looking ahead, the primary focus of the Company is to ensure the long-term success of the Company by acting in the best interest of all of our shareholders. Thank you for your continued support and patience”. Legal Notice Regarding Forward-Looking Statements This release includes forward-looking statements. Such statements involve risks and uncertainties which could cause actual results to differ materially from those set forth herein. No statement herein should be considered an offer or a solicitation of an offer for the purchase or sale of any securities. Although APYP believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. Forward-looking statements, which involve assumptions and describe our future plans, strategies, and expectations, are generally identifiable by use of the words "may," "will," "should," "could," "expect," "anticipate," "estimate," "believe," "intend," or "project" or the negative of these words or other variations on these words or comparable terminology. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including but not limited to adverse economic conditions, intense competition, entry of new competitors and products, adverse federal, state and local government regulation, inadequate capital, unexpected costs and operating deficits, increases in general and administrative costs, unanticipated losses, financial condition and stock price, inability to carry out research, development and commercialization plans and other specific risks. APYP does not undertake any obligation to publicly update any forward-looking statement. Neither APYP nor SLEEPX are subject to the reporting requirements of the Securities and Exchange Commission under the Securities and Exchange Act of 1934 as amended. Contact Details AppYea Inc. Asaf Porat info@appyea.com Company Website http://www.appyea.com

November 16, 2021 09:09 AM Eastern Standard Time

Image

MEDIHEAL Appoints AESPA as New Brand Ambassador

Mediheal

MEDIHEAL, a global cosmetic brand, has appointed a rising K-pop idol girl group, AESPA (Karina, Winter, Giselle, Ningning), as its new brand ambassador. Last November, AESPA’s debut song, “Black Mamba”, set the record in the industry for the fastest K-pop group debut music video to reach 100 million views. In May, AESPA’s new song, “Next Level”, topped multiple major Korean and international music charts, while in June and July, AESPA became the top trending, #1 K-pop girl group in popularity with the highest brand reputation rankings. In late July, AESPA signed a contract with CAA (Creative Artists Agency), one of the biggest agencies in the United States, expecting to enter the global market including the US. MEDIHEAL is looking forward to expanding the skincare category globally with AESPA as its ‘Next Level’. As MEDIHEAL’s new brand ambassador, AESPA will blend their bright, refreshing side with their chic, charismatic image on stage. A MEDIHEAL representative says, “We are expecting to create a synergy effect with AESPA and successfully expand globally as the K-beauty trend leader meets with the rising K-pop star. Starting with AESPA, we will begin one of several major brand transformations.” For more information on MEDIHEAL, please visit www.medihealus.com. About MEDIHEAL MEDIHEAL, Korea's #1 selling sheet mask brand*, is an established, global beauty brand specializing in providing step-by-step skincare routines at an affordable price. Known for their sheet masks, MEDIHEAL's portfolio of skincare has grown to include clean beauty and dermatologically tested products for all skin types and concerns. *Copyright© Worldpanel™, Kantar 2018 Contact Details Mediheal Kaitlyn Palocsko +1 215-870-8193 kaitlyn@incommn.co

November 16, 2021 08:04 AM Eastern Standard Time

Image

The Adventures of Little Billy “In Search of the Magic Tree” Book, is Released

The Adventures of Little Billy

In The Adventures of Little Billy, “In Search of the Magic Tree,” best-selling business and leadership book author Barry Farber captures so many traits that highly successful leaders have, told through a wonderful children’s story. Within the story, the secrets that little Billy discovers on his adventure seem like common sense to most. But, in truth, offer up valuable life lessons for children on how they can create more meaningful friendships, deeper happiness and be on the path to greater success. The story has five key animals who all interact with Billy on his journey to find the Magic Tree. Each of the animals have been given the essential secrets of the key chapters in Farber’s Diamond in the Rough, his best-selling business book that incorporates five traits of highly successful leaders. “I believe that it’s never too early for kids to learn and understand important life values and traits on how they can be happier and more successful as they grow and mature. This book is all about giving them something fun to read, while providing strong values parents will appreciate,” said Farber. “For example, from the beginning, Lawrence the Owl speaks to helping all the animals regardless of who they are and Ruppert the Toad emphasizes that Billy needs to look on the inside of those he sees.” The Adventures of Little Billy is set to become an animated series and will be developed to be a television story soon. With that, Farber has brought in known celebrities to play each character based on how each is viewed in society. Sherman the Turtle will be played by Ottis Jerome “O.J.” Anderson, The Amazing Kreskin is set to play The Magic Tree and Bobby Collins will take on the role of Bosco the Bear. And starring in the role of Little Billy is Eden Kontesz, who at only 10 years-old, has already made a name for herself singing and acting in TV shows such as The Simpsons and Transparent. High-res scans to your specifications are available upon request. The Adventures of Little Billy was illustrated by Glen A Schofield. Color transformation was done by Shoshanna Sommer. Barry Farber is a best-selling author of 14 business and inspirational books in over 30 languages. Farber is also an award-winning radio and television host, as well as an agent and marketing consultant for corporations, professional athletes and entertainers. Learn more about Farber at www.barryfarber.com Contact Details Hot Paper Lantern Courtney Moed cmoed@hotpaperlantern.com

November 15, 2021 08:59 AM Eastern Standard Time

Image

Holiday Gifts That Won’t Break the Bank

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/84NvZOIljwI Almost a quarter of Americans worry holiday shopping will leave them in debt, but that’s not stopping consumers from spending at a fast and furious pace. Beauty and Lifestyle Expert, Alle Fister, has compiled a holiday shopping guide filled with a few gift ideas that won’t break the bank and one way to pay for it all before ringing in the New Year. SHOP & PAY OFF DEBT EARLY: Early shopping is a big trend this year with the added challenge of inventory concerns. Fister says consumers are combating the issue by being smart and savvy with their online or in-store shopping behaviors. She points to a new survey from Afterpay, the leading ‘buy now, pay later’ platform, that finds one-in-three people are setting a strict budget and plan to wrap up shopping before Thanksgiving. The lifestyle expert urges consumers to be wise and stay out of debt. She says one way to manage holiday finances is by paying off purchases early. Afterpay has declared November 19th ‘Done Day’—the official day to wrap up holiday shopping in order to complete buy now, pay later installments before 2022. Fister recommends turning to Afterpay, which partners with thousands of brands to offer interest-free installment payments, because it allows shoppers the ability to buy gifts and pay over time, without the worry of revolving debt posed by credit. She touts that, “Shopping early has never been easier.” Consumers can expect deals to be announced weekly throughout the season to help them shop early. For more information, go to the Afterpay app or Afterpay.com www.Afterpay.com Facebook: @afterpayusa Instagram: @afterpayusa Twitter: @ afterpayusa FAMILY-SIZED GIFTING: Fister’s holiday gifting guide also includes presents the entire family can enjoy together. She admits, “As a mom, I love bringing everyone together for those warm and cozy moments. One gift idea that instantly comes to my mind is Koolaburra by UGG slippers. The brand’s approachable price points make for a perfect gift the whole family, or financially focused fashionista, can appreciate.” According to the beauty and lifestyle expert, these slippers are made of high-quality materials that don’t sacrifice on style, quality, or comfort. She adds, “Personally, I’m in love with the Riley Shimmer Kid’s Slipper. Keeping those little feet warm this season never looked better.” She even thinks they’re perfect for the men in your life, “The Tipton Emboss Men’s Slipper is perfect for the guys, whether they’re making breakfast or settling in for a quiet night.” As for Fister, “I can’t get enough of the Batya and Lezly Perf Women’s Slippers. They’re so stylish and comfy! And you know, I am a Southern CA based gal—and I just really connect with Koolaburra by UGG as UGG’s little sister brand that offers a southern California cool vibe for the whole family. Effortless, easy, and exactly what I’ll be asking my husband for this holiday season!” For more information, go to Koolaburra.com. Koolaburra by UGG® Official Site | Koolaburra.com Instagram: @Koolaburra Facebook: Koolaburra by UGG - Home | Facebook GIFT GIFTS THAT GIVE BACK: These days conscious consumers are paying attention to more than price tags. Fister highlights how important it is to think of ways to pamper loved ones while using one’s purchasing power to give back to the world we live in. “One great gift idea comes from the female-founded beauty brand, Josie Maran, she is the pioneer of Argan-oil-powered beauty. They’ve partnered with the CORAL Reef Alliance to create a limited edition Pro-Retinol Body Butter in a naturally derived Grapefruit scent.” Fister says those who know “It’s cool to care,” can rest assured knowing 10% of all sales of the Body Butter will be donated to CORAL, which is focused on saving the world’s coral reefs. The Pro-Retinol Body Butter will be available in a grapefruit scent, while containing safe and healthy pro-retinol derived from pink algae to give the same benefits of a retinol with zero irritation. For more information, go Ulta.com. https://www.ulta.com/p/whipped-argan-pro-retinol-body-butter-coral-reef-alliance-collaboration-pimprod2028603 Instagram: @JosieMaran & Coral_Org Facebook: @ JosieMaran & CoralReefAlliance Hashtags: #JosieMaranxCORAL & #ItsCooltoCare THE GIFT OF RELAXATION: Given the state of the world over the past year-and-a-half, Fister suggests giving the budget-friendly gift of relaxation as we head into 2022. She says, “There has been too much stress for too long of a time,” while pointing to a few of her favorite self-care items from the brand This Works. The lifestyle expert says with This Works, shoppers can give the gift of sleep and less stress this holiday season with their holiday gift sets that contain award-winning and 100% natural, aromatherapeutic blends that truly “work.” One example is the large gift set called DREAM TO SLEEP. It is made up of a trio of sleep saviors including a shower gel, body lotion, and celebrity-favorite DEEP SLEEP PILLOW SPRAY. Fister says she’s such a fan of this product, “You just spray your pillow or mist your PJs before you retire to bed and the 100% natural essential oil fragrances of lavender, chamomile, vetiver help you fall asleep faster and wake up feeling refreshed.” There are mini sets available with pocket-sized pillow sprays and items from their Stress Check line that help manage stress. For more information, go to Nordstrom.com. https://www.nordstrom.com/s/thisworks-soothe-sleep-set/6474152?origin=category-personalizedsort&breadcrumb=Home%2FBrands%2Fthisworks%C2%AE&color=000 Instagram: @ thisworks About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 12, 2021 05:45 PM Eastern Standard Time

Video

Skyscanner’s Guide to Holiday Travel Tips, Trends, and Ways to Save

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/0ZioIW8kiuM It's that time of year again. The holiday travel season. Flying to be with family and loved ones, trying to squeeze in a vacation after a long year. So, how do you travel safe and get the best deals? Everyone knows planning a trip can be complicated even under the best of circumstances so now is the time to turn to an expert for trends, insights, tips, and ways to save. Travel looks a little different this year, and it’s worth considering new ways to shop for your next trip and get out into the world safely and at the best price. Travel is all about freedom. So, it makes sense that planning and booking your trip should be simple, not a chore. Skyscanner harnesses a powerful search of thousands of providers for the best prices, flexible fares, exact departure and return times, most direct routes and more. Customizing your trip can often provide the best value for money. This is why Skyscanner develop new tools for their app and website to ensure that travelers’ booking experience is straightforward and efficient. Feeling flexible? Search ‘Everywhere’ to see where you can go for a great price. Got a destination in mind? Use Skyscanner Price Alerts to be alerted when the price drops. Simply looking for the best price? Use Skyscanner’s “cheapest month” search function to see the lowest fare for your desired route. Unsure of the rules for travel abroad? Use Skycanner’s interactive map which features a country-by-country breakdown of international travel rules and guidance. Now available with different views for vaccinated and unvaccinated travelers. And once you know when and where you’re going, book in just a few quick steps, whether on the Skyscanner app (which has over 110 million downloads) or website -- both of which are available in more than 30 languages. About Skyscanner: Founded in 2003, Skyscanner is a leading travel marketplace dedicated to putting travelers first. Skyscanner helps millions of people in 52 countries and over 30 languages find the best travel options for flights, hotels and car rental every month. Skyscanner is available on desktop, mobile web and its highly rated app has 110 million downloads. Working with 1200 travel partners, Skyscanner’s mission is to lead the global transformation to modern and sustainable travel. For more information, visit: https://www.skyscanner.com/about-us About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 10, 2021 05:00 PM Eastern Standard Time

Video

Home Maintenance Tips for the Winter: How to Know if You Need to Call an Expert

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/2UPtX1CdE1s Ready or not, winter is on its way. Depending on where you live, you might've already felt the temperature drop, which means it's a good time to start preparing your home for the coldest months ahead. But if you’re not an expert in DIY home maintenance, knowing where to look and knowing what to look for can be difficult. It may be time to call in the real experts. On Thursday, November 4 th, Chief Operating Officer of One Hour Heating & Air Conditioning, Benjamin Franklin Plumbing and Mister Sparky Electric, Mark Dawson conducted a nationwide media tour to share helpful tips on preparing your home for winter and for the influx of family and friends this holiday season. For more information, expert and licensed professionals at Benjamin Franklin Plumbing, One Hour Heating & Air Conditioning and Mister Sparky are ready to assist and service homeowners across the country. To request a service, visit: https://www.mistersparky.com/ https://www.benjaminfranklinplumbing.com/ https://www.onehourheatandair.com / About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 10, 2021 04:54 PM Eastern Standard Time

Video

Fine Fragrance House LilaNur Parfums Launches in US Market

LilaNur Parfums

India is alive with scent; from the aromatic rose fields of Aligarh, to the jasmine fields of Tamil Nadu and the peppery spice gardens of Kerala, dozens of exquisite ingredients used in fine fragrances are cultivated in these regions, stretching over centuries, back to the time when India was famed for its art and sophisticated use of perfumery. Still, there has yet to be an exceptional fine fragrance line from India; until now. The launch of LilaNur Parfums as India’s first luxury fragrance house, celebrates the country’s abundant flora and olfactory riches, expressed through the lens of French master perfumery. Born in Madurai and crafted in Grasse, LilaNur Parfums is India’s scented love letter to the world. The story begins with Anita Lal and her deep fascination with the vivid colors and heady scents that punctuate everyday life across the subcontinent. She founded Good Earth, India’s leading design house in 1996 to celebrate the designs and stories of India. It has been Anita’s dream to create a fine fragrance brand based on the authenticity of Indian ingredients, modern perfumery expertise and the reintroduction of the sensual tradition of scenting with Attars; perfumed-oils. In Paul Austin - who Anita commissioned to help her create LilaNur Parfums - she found a kindred spirit with a love for Indian flora and deep expertise in international perfumery and brand development. Formerly the Senior Vice President for the Fine Fragrances division at Givaudan, he founded Austin Advisory Group, an award-winning creative agency focused on storytelling and the senses, while on a research trip to India in 2009. LilaNur Parfums embodies his dedication to spotlighting the terroir of natural ingredients, and his admiration for the beauty, craft, and cultural traditions of India. The story of LilaNur Parfums began in the fragrant flower fields of Southern India, where the house soon forged a deep relationship with the proprietors of Jasmine C.E., India’s largest source of floral absolutes for the international fine fragrance industry. These Indian flowers - distilled and extracted for use by the world’s most renowned master perfumers - are grown and harvested by a community of 5000 women. Propelled by Anita’s belief that community is at the heart of culture, and at the heart of India’s floriculture are the communities of flower growers and harvesters, she established the Rosabagh Foundation. Its mission is to help sustain the livelihoods of this community by initiating various social impact programs aimed at enhancing the quality of their lives and providing access to social enterprise. By pairing agricultural expertise and extraction know-how at the source, along with perfumery expertise from Grasse, LilaNur Parfums was able to develop each scent with an unbroken and traceable line from cultivation to creation. The LilaNur Parfums range includes seven Eau de Parfums and three alcohol-free, oil-based scents, called Attar Absolus. For the Eau de Parfums, four of France's most revered perfumers - Honorine Blanc, Olivier Cresp, Fabrice Pellegrin, and Clément Gavarry - each with a shared passion for the fragrance culture of India - were invited to compose a scent using iconic Indian ingredients as their muse and starting point. Six of the Eau de Parfums have been composed around Indian ingredients such as Jasmine Sambac, Tuberose, Rose Centiolfia, Vetiver, Davana, and Agarwood. The seventh Eau de Parfum - named Incarnation - embodies the design dialogue between India and France. Attars are a uniquely Indian scenting tradition used for centuries to scent the body and enrich the soul. LilaNur Parfums has collaborated with the Firmenich Naturals Innovation Group in Grasse to develop a modern attar formulation using a proprietary infusion process in which pure floral absolutes and sustainably sourced sandalwood are macerated together for over 100 days. The result is a collection of Attar Absolu oils that are unparalleled in their purity, intensity, and luminosity when glossed onto the skin. LilaNur Parfums is available exclusively at Bergdorf Goodman and lilanur.com. Prices range from $275 (100ml Eau de Parfums) to $420 (30ml Attar Absolus). “True luxury is in the details of everyday living. It is in being surrounded by pure and natural scents and materials that have been handcrafted and thoughtfully designed to engage the spirit.” - Anita Lal, Founder LilaNur Parfums For more information on LilaNur Parfums, visit lilanur.com or find them on Instagram @lilanurparfums ### CONTACT: Laura Schroeder; BPCM lschroeder@bpcm.com M: 631-885-2464 Contact Details BPCM Laura Schroeder +1 631-885-2464 lschroeder@bpcm.com Company Website https://www.lilanur.com/

November 10, 2021 10:00 AM Eastern Standard Time

Image

1 ... 119 120 121 122 123 ... 140

Back