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Tackling Debt while Living Life Mentally, Physically and Financially Well

YourUpdateTV

January is financial wellness month, and with increased spending during the holiday season and inflation driving up costs, now is the perfect time to learn more about personal finances and how to manage debt. Recently, Chief Client Operations Officer at National Debt Relief, Natalia Brown, conducted a satellite media tour to discuss how to rethink and take action on our financial well-being. A video accompanying this announcement is available at: https://youtu.be/dXoT0jOqpmc National Debt Relief announced, “The Hidden Cost of Debt,” a multi-phase initiative that aims to destigmatize debt and bring awareness to the mental and physical health implications that often come along with the burden of debt. Kicking off the platform this Financial Wellness Month, the debt relief brand has reimagined their mission and company commitment to taking a human-first approach to personal finances and debt relief. National Debt Relief issued a national survey among 2,000 Americans struggling with debt, which revealed a hunger for debtors to have a game plan in place so they feel confident in their ability to tackle debt while living their life mentally, physically and financially well. National Debt Relief has helped over 400,000 clients resolve unsecured debt by working with creditors and banks to negotiate down the total amount owed in as little as 24-48 months. What’s more, 95% of clients are in a better financial situation, and they are 4x more likely to reach their financial goals and save after one month of completing National Debt Relief’s program. The multi-phased initiative rolling out throughout the first quarter will uniquely position the brand to positively impact the lives of hundreds of thousands of people on their journey to become debt-free and address some of the brand’s survey findings: The average American loses more than 200 hours of sleep per year due to debt worries and has three “debt nightmares” a week 3 in 5 Americans have considered putting off marriage to avoid inheriting their partner’s debt while 54% believe having a partner who is in debt is a major reason to get a divorce Respondents reported an increase in anxiety, stress, and moodiness because of their debt problems To get started on the path to financial stability, visit nationaldebtrelief.com or call 800-930-1484 for a free consultation. About Natalia Brown: Natalia Brown joined National Debt Relief (NDR) in 2010 and has served as Chief Client Operations Officer since 2019. Natalia plays a vital role in NDR's client journey, overseeing all client-facing operations of the business that sets the foundation to ensure clients’ success. She manages a team of more than 400 representatives and is responsible for creating a collaborative and efficient environment that allows her team to provide an unmatched level of support and guidance to clients on their path to financial stability. About National Debt Relief: National Debt Relief (NDR), a BBB A Accredited business that helps consumers get out of debt and is committed to empowering people on their financial journey, bringing them back to living their lives and away from focusing on debt. NDR offers a successful alternative to bankruptcy, credit counseling or taking on new loans. As a top-rated debt relief company in the U.S., NDR is proud to have positively impacted the lives of hundreds of thousands of people on their journey to become debt-free. NDR wants to make sure clients succeed and have the best chance to regain control of their finances. Founded in 2009, NDR is values-centric; built on integrity, growth and connection. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

January 19, 2022 06:58 PM Eastern Standard Time

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NEWSRAEL APPOINTED MOSHE BAR ZVI CHAIRMAN OF THE BOARD

Newsrael

Mr. Bar-Zvi, who served as President and CEO of the Jerusalem Post, and is the owner of Footsteps Ltd., the Loveisrael.com brand, and the Israel Now News production company, purchased shares in the popular live feed brand NEWSRAEL, and was appointed chairman of the board. NEWSRAEL President, Reserve Brigadier General Gal Hirsch said: "On behalf of all the shareholders and employees of the company, I congratulate Moshe on joining us. This is a man who has worked and is working for many years for Israeli "Hasbara" in the world, with many successful campaigns. I am convinced that Moshe will work tirelessly to promote the popular pro-Israel live feed we have created in the last two years." NEWSRAEL Vice President Dr. Mordechai Kedar said: "As one who joined the company last year and saw the significant progress in content and software that NEWSRAEL has made in the past year, I am convinced that such a quality product now needs a partner like Mr. Bar Zvi, who has significant connections among our community, and that will help us spread our pro-Israel live feed in these communities and circles, that he can and should reach. I wish Moshe great success." Moshe Bar Zvi, Chairman of the board of NEWSRAEL, said: "I am happy to join the quality and purposeful team of NEWSRAEL, and I am convinced that I will succeed in the important task of exposing NEWSRAEL to wide audiences, with an emphasis on Christian viewers who love Israel, numbering half a billion people." NEWSRAEL was founded and is managed by the media entrepreneur Ronen Lefler, who also founded the ILTV daily newscast, the Jerusalem Post conference and the Times of Israel Gala. For getting fresh 24/7 live feed news items from Israel: NEWSRAEL app in google play: https://play.google.com/store/apps/details?id=com.newsrael NEWSRAEL app in app store: https://apps.apple.com/il/app/newsrael/id1492614168 NEWSRAEL website in desktop and mobile: www.newsrael.com NEWSRAEL Clip: https://youtu.be/DsjXCGM4EsA Contact Details NEWSRAEL Ronen Lefler, CEO +972 50-205-2625 ronen@newsrael.com Company Website https://www.newsrael.com/

January 19, 2022 08:30 AM Eastern Standard Time

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NEW WAYS IN THE NEW YEAR

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/kgg6YB2vYLU New research finds close to 70% of people abandon their New Year’s resolutions before February 1 st. That’s why it’s important to approach 2022 with realistic and achievable goals. Whether focusing on diet and exercise or overall well-being, there are ways to move forward without feeling overwhelmed. The American Psychological Association recommends starting small and changing one behavior at a time. Registered Dietician Nutritionist, Mia Syn has come up with a four-step plan to incorporate new ways into new year routines. MORE MOVEMENT: Each year, millions of Americans decide to start off the year with new exercise routines. Syn says this is a good idea. However, she prefers to keep it easy and more realistic, saying, “One of my top tips is to include more movement into your everyday lives.” According to the CDC, it’s recommended that people get 150 minutes of moderate aerobic activity or 75 minutes of vigorous aerobic activity a week. Syn points out that “movement” can mean something different for everyone, adding, “It’s all about a balanced routine. It could be a quick walk around the block or going up and down the stairs a few times at home.” She says household chores, like gardening and mowing the lawn even counts as moderate activity. If someone is further along on their fitness journey, it can include running, weight training, and biking. Syn recommends talking with a health care professional about setting up any new routine that affects one’s overall health and wellness. SUPPORT SLEEP: The American Academy of Sleep Medicine found that many people continue to report sleep problems since the start of the pandemic. Syn’s second step includes a few ideas to support sleep throughout the year, starting with sticking to a consistent sleep schedule. This includes going to bed and waking up at the same time every day, including weekends. Next, create a room that’s ideal for sleeping — cool, dark, and quiet. Finally, really try to get seven hours of sleep each night. Syn says it’s important to note that sleep has a tremendous impact on a person’s mental and physical health, adding, “That’s why I recommend Natrol Sleep+.” From the #1 drug-free sleep aid brand in America ^, Natrol Sleep+ is an innovative product line that blends melatonin and secondary ingredients with calming, beauty and immune health benefits, all designed to plus up your sleep. † The brand offers three different gummies, starting with Immune Health, which supports a healthy immune system and helps with revitalizing sleep. † The second option is Natrol Sleep+ Calm, that helps calm an active mind and body to ease someone to sleep. † The third type is Beauty. This option helps people get better sleep and wake up looking refreshed and renewed. † Syn says these gummies are great-tasting, 100% drug-free, non-GMO, vegetarian & gelatin free, and free of synthetic dyes, artificial flavors, preservatives, or sweeteners like corn syrup. The brand options are available at Natrol.com, Amazon and all major retailers and drug stores. www.natrolsleepplus.com Facebook: @natrol Instagram: @natrolofficial Twitter: @natrol Hashtag: #DreamyNatrolNights †These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. ^ Nielson, xAOC, 52 weeks ending 12/04/21 GET CREATIVE IN THE KITCHEN: As a Registered Dietitian Nutritionist, Syn admits that she’s always looking for ways to enhance diets while getting creative in the kitchen. “This year, I’d love for families to focus on eating more fruits and vegetables,” says Syn, adding, “It’s an easy way to get the nutrients that are needed to help support your immune system.” In general, the U.S. Department of Agriculture recommends that adults eat at least one and a half to two cups of fruit and two to three cups of vegetables each day. Syn suggests starting with a charcuterie board filled with every color under the sun. One tip is to overflow it with all types of fruits and vegetables. Some olives, nuts, and crackers can be added for extra flavor. “My absolute favorite thing to include is dip,” says Syn, “Good Foods has a variety of plant-based dips to make heathy eating easy and delicious.” This wide selection of better-for-you dips, includes new Spicy Queso Blanco, and has something for everyone — including those living vegan, paleo and keto lifestyles — and are packed with flavor and contain no added sugar. Syn points out that each can be eaten solo or as a part of a favorite recipe. Consumers can find Good Foods’ dips and spreads in stores nationwide, including Target and Costco. For more information, go to goodfoods.com. Facebook: @ goodfoodsgroup Instagram: @ goodfoods Pinterest: Pinterest.com/ilovegoodfoods LIMIT SOCIAL MEDIA: The last of Syn’s new ways to include healthier habits into daily routines is to spend less time on social media. She suggests trying to audit how much time is spent on popular platforms, asking people to “really be aware of what kind of information is being consumed, and if it’s having a positive or negative affect on their lives.” According to the Journal of Social and Clinical Psychology, it has found that limiting one’s social media engagement to 30 minutes per day leads to better mental health and positively impacts a person’s overall well-being. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

January 18, 2022 05:00 PM Eastern Standard Time

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Osmo From BYJU’s Names Peter Glovin Senior Vice President of Educational Sales

Osmo for Schools

Award-winning STEAM brand, Osmo from BYJU’S, announces Peter Glovin’s appointment as Senior VP of Educational Sales, effective immediately. In this role, Glovin, a seasoned senior edtech sales executive, will develop and implement a U.S. sales strategy for the brand’s educational sales division, Osmo Education, as well as expand its sales team, targeting the Pre-K to Grade 5 education market. Osmo Education celebrated its fifth anniversary last March. “Peter’s proven background in edtech sales and business development will undoubtedly help open doors for Osmo in the education field,” says Cherian Thomas, Senior Vice President of International Business at Osmo from BYJU’S. “While we’ve seen tremendous support from kindergarten and elementary teachers in the past five years who individually purchased Osmo to use inside classrooms across the country, we’d love to build sales and begin support for the education community at the district level.” Glovin’s remarkable track record of success and longevity in sales is defined by his expertise in creating and implementing innovative sales programs, and providing targeted solutions for high-level customers. He was previously Senior Vice President of Sales at MIDAS Education where he led sales efforts for K-12, Higher Ed and Workforce development markets. “I see enormous growth potential for Osmo in the education market,” says Glovin. “The combination of tactile exploration and innovative technology is a powerful package that will help transform the way students learn while in school, and I’m energized by the shared vision that its learning system will be used by many more school kids in the near term, in addition to the focus and dedication of the team leading Osmo. I’m very excited to be part of the worldwide growth of BYJU’S.” Prior to MIDAS Education, Glovin was Vice President of District Relations at BrainPOP, where he led sales efforts for the K-12 supplemental content segment, increasing sales 500% between 2008 and 2019, and helping to expand the company’s domestic K-12 market share to 35%, plus building presence in key states like Texas, New York, Florida, Georgia, Virginia, and California. He was also closely involved in STEM-related product launches and liaising with industry advocacy groups. Before BrainPOP, Glovin held a number of business development roles for educational technology companies. In his early career, he held marketing roles with a number of media and publishing companies. Glovin has a B.A. from Hobart College. About Osmo from BYJU’S Osmo is an award-winning STEAM brand, wholly owned by BYJU’S, the leading global edtech company. Osmo from BYJU’s and Osmo Education products are used in over 2.5 million homes and 50,000 classrooms, respectively. Osmo builds a universe of hands-on, curriculum-based learning experiences that nourish the minds of children by unleashing the power of imagination. The brand brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Learn more at PlayOsmo.com and Osmo Education. Contact Details Osmo Lisa Fujioka lisa@tangibleplay.com Company Website http://schools.playosmo.com

January 18, 2022 05:00 AM Pacific Standard Time

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Thriving During Dry January

YourUpdateTV

Dry January – kicking off the New Year by cutting out alcohol for an entire month – is a trend that more and more people are embracing each year. After indulging over the holidays, it’s no surprise that so many people hit the reset button in January. Recently, Co-Founders of Athletic Brewing Company, Bill Shufelt and John Walker, participated in a nationwide satellite media tour to discuss changing the narrative around Dry January, industry trends, and much more. A video accompanying this announcement is available at: https://youtu.be/eGqAehAxn5w Athletic Brewing believes consumers shouldn’t have to “suffer” through a sober January, but instead continue to celebrate in a healthy way by substituting alcoholic beverages with delicious craft brews that forgo the booze but not the taste. “After indulging over the holidays, it’s no surprise that so many people hit the reset button in January,” said Athletic Brewing Company Co-founder Bill Shufelt. “We want to help people shift their mindset and make January into less of a sacrifice. The conversation around non-alcoholic beer has changed. It’s no longer about restricting yourself. It’s about rewarding yourself and making better choices.” The non-alcoholic beer market in the U.S. surged to $230 million in 2020. Despite the continuing pandemic, the craft non-alcoholic beer category is up over 300% year-to-date again this year (Nielsen). In just four years of operation, the company has grown from one 10,000 barrel capacity brewery headquartered in Connecticut to an additional 125,000 barrels in San Diego in 2020. In 2022, Athletic will open its third brewery, allowing them to brew more than 150,000 barrels on each, the East and West Coasts to keep up with surging consumer demand. With that level of capacity, Athletic will continue its distribution growth domestically and into new international markets Nearly 50 percent of American adults consume 0.1 drinks or less per week and Athletic offers a beverage that can be enjoyed seven days a week, at any time of day, in just about any venue or occasion. For more information, visit athleticbrewing.com About Bill Shufelt: Co-Founder, Athletic Brewing Company. When Bill Shufelt decided to get healthier and cut back on alcohol, he sought out a flavorful beer to fit his lifestyle. He soon realized there was nothing like that on the market. He wondered if he was left unsatisfied by the current nonalcoholic beer offerings, how many others like him were out there in thirsty silence? In 2017, with a community of like-minded individuals, Bill started Athletic Brewing, the first U.S. based beverage company devoted exclusively to brewing high-quality, nonalcoholic craft beer. Skepticism gave Athletic a first-mover advantage – today, the non-alcoholic beer category is the fastest-growing segment of the entire beer industry – with Athletic Brewing Company at the helm representing over 45% of the category. About John Walker: Co-Founder and Head Brewer, Athletic Brewing Company. John Walker was the Head Brewer at Second Street Brewery in 2017 when Bill invited him to re-imagine what non-alcoholic beer could taste like. It took hundreds of test batches, but the final beer was exceptional. Athletics’ beers have earned accolades throughout the industry, measuring up against full-strength beers, including three gold medals at the US Open Beer Championship 2021 and the recognition of “Craft Brewery of the Year” by Brewbound Magazine. The proprietary process developed by Athletic uses all-natural ingredients to make great-tasting craft beer that just happens to be nonalcoholic. At only 50-70 calories per can, Athletic brews fit into any occasion, so that drinkers don’t have to choose between having great beer or feeling great the next day. About Athletic Brewing: International Beer Challenge 2020 “Brewer of the Year North America,” Athletic Brewing Company is reimagining beer for the modern, active adult. Their great-tasting craft brews let you enjoy the refreshing taste of craft beer, without the alcohol or the hangover. You can enjoy them anytime, anywhere, and still be healthy, active, and at your best; it’s the very reason they started brewing them in the first place. With custom breweries on the east and west coasts, their lineup has earned accolades throughout the industry, even against full-strength beers, including the 2020 World Beer Award Gold medal for Run Wild. To top it all off, as part of the Athletic Brewing “Two for the Trails” initiative, 2% of all sales are donated to trail and park cleanups and maintenance. Additionally, as a part of their IMPACT Program, 1% of revenue goes to non-profit organizations that support positive impact and opportunity from the ground up in their communities. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

January 13, 2022 01:30 PM Eastern Standard Time

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Mary’s Meals Launches New School Feeding Program in Yemen

Mary's Meals USA

Mary’s Meals, the global school feeding charity, has started a new program in Yemen. The organization currently feeds more than two million children every school day in some of the world’s poorest communities, offering children not only the sustenance of a nutritious meal, but also the chance of an education and hope for a brighter future. Working in partnership with established international nongovernmental operation (NGO), Yemen Aid, Mary’s Meals will now provide four schools in the Al Mansoora district of Aden with daily meals for more than 4,000 children. This district is particularly vulnerable as it is home to a large number of internally displaced people (IDPs) and other marginalized populations who all experience high levels of hunger. Building on Yemen Aid’s existing relationships with these communities and their leaders, Mary’s Meals successfully implemented a daily meal of a filled pita bread sandwich with fruit or vegetables for every child in school. In Yemen, poverty and conflict often keep children out of education and coercion into child labor can become a real threat. The serving of a nutritious lunch encourages children and attracts them back into the security of the classroom. Magnus MacFarlane-Barrow, Founder and CEO of Mary’s Meals, said, “Mary’s Meals always has a desire to support those in the greatest need. Given that Yemen can be described as the biggest humanitarian crisis in the world, and so many children are suffering, we are delighted to begin serving our daily school meals there – meeting the immediate need of the hungry child and, crucially, at the same time, enabling their education. We thank all those supporting our work in ways that make it possible for us to keep moving forward towards the next child waiting.” Yemen Aid was founded in 2016 by CEO Summar Nasser and a group of fellow Yemeni Americans in response to the protracted humanitarian crisis in Yemen. Mary’s Meals contacted Yemen Aid to see how a school feeding program might benefit the children in Yemen, after reading about the organization’s crucial work. Kathryn Gemmell, Program Partner Manager at Mary’s Meals International, said, “Yemen Aid has been doing invaluable work in the country for several years now and they have developed strong links with local communities. We are grateful to be able to learn from their experience and to work in close partnership with them to serve the children of Yemen.” Summer Nasser, CEO of Yemen Aid, said, “As we embark on this new relationship with Mary’s Meals, our hope is to increase support to children by tackling hunger through strategic, sustainable approaches in the education sector. The school feeding program will broaden the horizon for these students who have been losing interest in school and provide more security for parents.” Currently, Yemen Aid provides thousands of food baskets to displaced people and communities and supports thousands of malnourished children. They also provide support and advice with hygiene, health and welfare issues. Additionally, they run a number of women’s programs, supporting female farmers, supplying resources to female businesses and offering skills enhancement and psychosocial support. Background info on the Crisis in Yemen UNICEF references Yemen as the largest humanitarian crisis in the world, with around 21 million people in need of humanitarian assistance, including more than 11 million children. The escalating conflict and economic decline mean nearly 2.3 million children under five years of age are projected to suffer from acute malnutrition this year, says a February 2021 report by four UN agencies. 400,000 of these fledgling children are expected to die if they do not receive urgent treatment. Note to Editors: Interviews with Mary's Meals leadership and additional images are available upon request. About Mary’s Meals Mary's Meals is a global movement that sets up school feeding projects in some of the world’s poorest communities, where poverty and hunger prevent children from gaining an education. Mary’s Meals works with in-country volunteers to provide one daily meal in a place of learning to attract chronically poor children into the classroom, where they receive an education that can be their ladder out of poverty. Mary’s Meals began by feeding just 200 children in Malawi in 2002. Today, the organization feeds 2,058,099 hungry children every school day across five continents, in the following countries: Benin, Ecuador, Ethiopia, Haiti, India, Kenya, Lebanon, Liberia, Madagascar, Malawi, Myanmar, Niger, South Sudan, Syria, Thailand, Uganda, Yemen, Zambia and Zimbabwe. For more information about Mary’s Meals visit: www.marysmeals.org. Follow Mary’s Meals on Facebook or Instagram. Contact Details Mary's Meals USA Paul McMahon +1 781-910-0904 paul.mcmahon@marysmeals.org Company Website https://www.marysmealsusa.org/

January 13, 2022 08:13 AM Eastern Standard Time

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Biomedical AI entrepreneur Prof. Amir Geva appointed CSO of SleepX

Appyea

World renowned machine learning and bio-feedback expert joins company to execute and lead the development of DreamIT – the company’s patented solution integrating its proprietary AI technology in a wearable data driven wristband to treat sleep apnea and snoring. SleepX, a subsidiary of AppYea (OTC: APYP) focusing on the development of accurate wearable monitoring solutions to treat sleep apnea and snoring, announced today the appointment of Biomedical AI entrepreneur Prof. Amir Geva, as its chief science officer. Prof. Geva is a world-renowned expert in the field of machine learning, with over 25 years of business leadership experience as the founder and R&D teams leader of biomedical AI companies Elminda, InnerEye and WideMed. He brings over 40 years of deep AI research, serving today as the Head of the Biomedical Signal Processing and Machine Learning Lab and as Professor at the Electrical and Computers Engineering Department at Ben Gurion University of the Negev in Israel. As of today, Prof. Geva had published 62 scientific articles, and he is Senior Member at the Biomedical Engineering and Computers of the IEEE. In the past he had served also as consultant to the Israeli Air Force and Elbit on bioelectrical signal processing. He is DSc in Biomedical Engineering from the Technion Israel Institute of Technology, and formerly a Major at the Israeli Navy. "SleepX’ is the right solution many had been waiting for", Prof. Amir Geva commented. "The company has introduced a revolutionary combination of sensor technology, data analysis and machine learning to take on the challenge sleep-training for adults and improving people’s sleep and general wellbeing. I look forward to working with the team to complete the development of the company’s product and realize its market potential." SleepX is an Israeli research and development company recently acquired by AppYea. The company had developed a unique product for monitoring and treating sleep apnea and snoring. The technology is protected by several international patents and the company plans to start serial production in 2022. The company currently focuses its activities on the development and commercialization of its flagship product DreamIT. "We are honored to have a world expert in bio-feedback and AI such as Prof. Geva joining us to lead the development of our product’s brain analysis capabilities and advance the execution of our go-to-market strategy to realize the company’s business plan", said Boris (Bary) Molchadsky, President and CEO of SleepX, and Chairman at AppYea. Contact Details AppYea Inc. Asaf Porat info@appyea.com Company Website http://www.appyea.com

January 11, 2022 08:24 AM Eastern Standard Time

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Luxury Outerwear Brand Cape de Coeur Moves into the Metaverse with 1st NFTs

Cape de Coeur

Vancouver-based elevated, technical outerwear brand Cape de Coeur, in tandem with digital artist Tony Murray & renowned creative director Isabel Martinez (Isabelita Virtual), is excited to announce the launch of their capsule collection of three, one-of-one edition NFTs, linked to three of their Guardian capes - their signature cape design. Cape de Coeur, Murray, and Martinez worked together to visualize, design and produce a special digital artwork video, titled “The Guardian”, that they then used to create the unique non-fungible tokens. Bettina Mueller Reichl - Founder and Creative director of Cape de Coeur - met Isabelita Virtual during the last months of 2020. Bettina had been a dedicated follower of Isabelita's work, admiring different projects and partnerships Isabelita had participated in with some of Bettina’s favorite brands and publications, such as Delpozo, Viktor & Rolf, and Vogue Italia. Bettina reached out to Isabelita in hopes of partnering on a digital activation that could introduce Cape de Coeur to the world and build awareness around it. Isabel loved the concept, innovation, technology, and creativity behind Cape de Coeur. She understood what Cape de Coeur is at its core: a high fashion luxury brand, designing waterproof capes. She wanted to produce a piece of digital art that would break boundaries, as the product does itself - through technology. She suggested contacting Tony Murray, a digital creator with specific expertise working in the fashion industry, to design a ‘universe’ that represents all that is Cape de Coeur. Murray’s efforts resulted in a surprising piece, complete with a surreal outdoors built into a futuristic world, where even among the 3D ‘women’ featured in the video, the rain remains the main character. It starts raining - but the rain doesn’t touch the women, as if they are protected by invisible, unseen umbrellas. “The first thing that struck me about Cape de Coeur was the striking silhouettes of the capes. I wanted to model the capes in the realm of the unreal, but in a virtual environment that highlighted and didn’t distract from or compete with the capes...The design of the environments was quite minimal, letting the reflective materials and the dynamic skies do the work of spotlighting and quite literally reflecting the capes. The Cape de Coeur pieces are truly the merging of fashion and function with waterproof performance fabric, so the images of water droplets beading up on ther surface sparked the use of orbs throughout the scenes. And of course, rain became an important graphic element." - Tony Murray, Digital Creator Cape de Coeur, Tony Murray and Isabelita Virtual’s digital art video aims to ‘conquer’ the weather in an experimental way. The characters in the work are identifiably ‘women’ but remain ambiguous in all other characteristics - a purposeful choice to help build a connection between the brand and the viewers. ‘ The Guardian ’ is a futuristic and romantic universe, a unique piece of artwork linked to an exclusive product - Cape de Coeur’s first NFTs. “Cape de Coeur is a perfect example of a contemporary brand that talks to its audience in a contemporary way. Today’s most advanced brands are fully engaged through technology. Most of them use it to develop new products, but some also to build culture and share values with their audiences. Cape de Coeur is a disruptive label that brings fresh air to the rainwear landscape, merging reason and emotion.” - Isabelita Virtual, Creative Director The values of the Cape de Coeur brand - innovation, creativity, romanticism, technology, futurism - immediately aligned with the values of Tony and Isabelita’s respective worlds. Bettina, Tony and Isabelita wanted to create a piece of ‘communication’- but also a piece of digital art, one that would make a long-lasting impact. All three creatives share the same ambition - to break boundaries in their work through technology. All Cape de Coeur pieces are available to purchase online, directly from the brand’s website. Prices range from $995-$2,195 Click HERE for more information on ‘The Guardian’ NFTs For more information on Cape de Coeur, please visit https://capedecoeur.com and @capedecoeur ABOUT Cape de Coeur: Cape de Coeur is luxury technical outerwear designed to redefine your wardrobe and your lifestyle. The brand is the brainchild of Austrian-born designer Bettina Mueller Reichl, who has lived and breathed European design culture, having worked in the luxury design industry there for most of her life. She has more than 20 years of experience in technical apparel design, working with the most renowned international design teams of technical performance wear. Crafted in the brand’s proprietary wind, rain, and snow-proof CoeurTex™ fabric, Cape de Coeur capes blend functional freedom with uncompromising beauty. The focus on the cape silhouette comes from the brand’s emphasis on fashion meeting function – as capes allow the wearer to shield handbags from rain and snow, and wear statement sleeves, boxy silhouettes, and easy-to-wrinkle pieces underneath their outerwear. ABOUT Isabel Martinez / @IsabelitaVirtual – Creative Director: Isabel Martinez is a Creative Director with over 12 years helping brands to establish meaningful relationships with their audiences by explaining stories that connect with them. She has collaborated with brands and cultural institutions such as Tiffany & Co, Delpozo, Hermès, Coach, Apple, Sony, Vogue, Other Stories, Tous, Viktor&Rolf, Dior, Inditex, Louis Vuitton Foundation and The Moscow Ballet. In 2015 she moved to NYC to try new things in digital environments, such as blending VR with Photography & developing digital content for luxury brands in collaboration with W Magazine. In 2018 she was named the WEBBY AWARD HONOREE for BEST SOCIAL CONTENT in ART & CULTURE on Instagram. She was the only individual to achieve this recognition along with two of the biggest cultural institutions in the world, The Metropolitan Museum and LACMA Museum. Isabel is the first Spanish woman featured in the Times Square Midnight Moment - the longest and largest public digital exhibition, synchronized on electronic billboards throughout Times Square. Other names featured in the past years were Andy Warhol, Yoko Ono, Björk, JR or Alex Prager. She is part of the new creator’s economy- she is a featured artist on Superrare and Foundation NFTs Marketplaces. In 2021 she joined Meta (Facebook) to work in the luxury vertical at Creative Shop Paris. ABOUT Tony Murray / @to.mu.lab – Digital Creator, 3D Artist: Tony Murray is a San Francisco-based designer, digital creator and fashion vet who’s creating some of the most vital and vibrant 3D style available, pointing the way forward for a new discipline that borrows from the past but is never backward. Rooted in physical garments, Murray’s latest work shows that the most open-minded among the traditional fashion community are finding fertile new ground in software, creatively and commercially. Contact Details OGAKI Amber Cardullo ACARDULLO@OGAKIDIGITAL.COM Company Website https://capedecoeur.com

January 06, 2022 09:01 AM Eastern Standard Time

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The Signs, Diagnosis and Treatment of Lyme Disease Discussed as Part of New, On-Demand Webinar Hosted by Industry-Leading Quidel Corporation

Quidel Corporation

An important public health webinar focused on the Bartonella species, the bacterium that causes Bartonellosis, is now available on demand at https://education.quidel.com/educational-categories. Borrelia burgdorferi, the bacterium that causes Lyme disease, is also discussed as a coinfection on this PACE-accredited webinar, the third in a series hosted by Quidel Corporation (Nasdaq: QDEL) in collaboration with Global Lyme Alliance. Titled “The Diversity of Bartonellosis Manifestations and Challenges to Treatment,” the webinar is conducted by Monica E. Embers, Ph.D.,* associate professor of microbiology and immunology and director of vector-borne disease research at Tulane National Primate Research Center in Covington, Louisiana. Her research at Tulane focuses on the effectiveness of antibiotics and other therapeutics to eradicate Borrelia burgdorferi from the body while also exploring the many avenues related to persistent Lyme disease. Dr. Embers currently serves on the 2021 Tick-Borne Disease Working Group, which was established by Congress as part of the 21st Century Cures Act. Appointed to this position by the U.S. Department of Health and Human Services, the Working Group serves as a federal advisory committee to provide expertise and recommendations regarding all tick-borne diseases, evaluate tick-borne disease research priorities and help ensure coordination between federal agencies. The primary function of the Working Group is the development of a report of findings and recommendations regarding the federal response to tick-borne disease prevention, treatment and research, which it submits to Congress and the Secretary of Health and Human Services. On the webinar, Dr. Embers describes the possible clinical presentations (signs and symptoms) of Bartonellosis; compares Bartonellosis to Lyme borreliosis in terms of detection, persistence and treatment; and identifies research efforts needed to better diagnose and cure Bartonellosis. The timing and relevance for the webinar is particularly important as Lyme disease is on the rise to record numbers throughout the country and potentially affected as many as 476,000 citizens in 2021. Among those invited to view the webinar are physicians; allied health professionals; health researchers; and representatives of physician offices, laboratories, urgent care centers, patient advocacy associations and others interested in the subject. About Quidel Corporation Quidel Corporation (Nasdaq: QDEL) is a leading manufacturer of diagnostic solutions at the point of care, delivering a continuum of rapid testing technologies that further improve the quality of health care throughout the globe. An innovator for over 40 years in the medical device industry, Quidel pioneered the first point-of-care test for influenza in 1999 and was the first to market a rapid SARS-CoV-2 antigen test in the U.S. Under trusted brand names, Sofia®, Solana®, Lyra®, Triage® and QuickVue®, Quidel’s comprehensive product portfolio includes tests for a wide range of infectious diseases, cardiac and autoimmune biomarkers, as well as a host of products to detect COVID-19. Quidel’s mission is to provide patients with immediate and frequent access to highly accurate, affordable testing for the good of our families, our communities and the world. For more information about Quidel, visit quidel.com. *Dr. Embers receives an honorarium for conducting the webinar sponsored by Quidel. Contact Details breakwhitelight JAMES YEAGER +1 818-264-6812 jim@breakwhitelight.com Company Website http://Quidel.com

January 05, 2022 06:00 AM Pacific Standard Time

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