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Hot Wheels x SUPER73 unveil instantly collectible, limited edition e-bike and die-cast

SUPER73

SUPER73® – the American lifestyle adventure brand specializing in electric motorbikes – has partnered with Hot Wheels, the global powerhouse leader of vehicle culture, to create the Hot Wheels x SUPER73-RX. Available in a strictly limited edition of just 24 units, these unique SUPER73-RX e-bikes have been built to allow the biggest SUPER73 fans to celebrate the incredible legacy of Hot Wheels. As the world’s leading vehicle franchise, Hot Wheels is the #1 selling toy globally, engaging fans through immersive live events, digital gaming and is the #1 rated Boys Toy Brand on YouTube. As such, the collaboration is guaranteed to become an instant and highly sought-after collectible for fans of both California-based brands. The project is based on the SUPER73-RX, which is the electric bike company’s flagship model. The RX is equipped with many industry-leading features, such as a powerful 960 watt-hours battery with four riding modes selected via the SUPER73 smartphone app. It also has a powerful four-piston aluminum front brake caliper, an inverted and adjustable coil spring fork with air assist, as well as an adjustable rear mono-shock, all housed in an aluminum-alloy frame. Building on this highly capable platform, the collaboration bikes have been fully customized to celebrate the influence of Hot Wheels on two- and four-wheel culture. It begins with a unique livery, which will be immediately recognizable to Hot Wheels fans, combining the famous logo with distinctive orange and blue graphics. Additionally, the bikes feature a custom embroidered Hot Wheels edition seat and handlebar pad created by motorcycle industry leaders, Saddlemen. Utilizing more specialist suppliers, the Hot Wheels x SUPER73-RX will be fitted with Ruffian ATV Lock-on grips by ODI, plus Stamp 1 Large pedals by Crankbrothers. Further custom additions from SUPER73 include a unique, slotted stainless steel panel that adds volume between the frame rails. There are also black battery/tank pads, a black chain, yellow-tinted headlight and distinctive SUPER73 BDGR tires with brass rims. “We’re incredibly excited and honored to partner with the iconic Hot Wheels brand for the release of the limited edition Hot Wheels x SUPER73-RX. For decades, Hot Wheels has captured the imagination of both the young and the young at heart. And they continue to push the boundaries of creativity, driving towards the future while always remaining true to their roots,” said Aaron P Wong, Co-founder & Chief Brand Officer at SUPER73. “We created the Hot Wheels x SUPER73-RX to celebrate the incredible legacy of Hot Wheels, but have greater hopes that our collaboration will inspire the next generation of trailblazers.” To complete the collaborative project, every purchase of the Hot Wheels x SUPER73-RX will include a collectible Hot Wheels diecast of a SUPER73 Ford Bronco adventure vehicle. Designed and manufactured by Hot Wheels, the Bronco graphics match the RX. The Hot Wheels car can also be purchased separately at select Hot Wheels retailers. “For more than 53 years, Hot Wheels has proven its influence in car, motorbike and pop culture with incredible designs, unrivaled performance and world-class collaborations in action sports and beyond,” said Ricardo Briceno, Vice President of Franchise Marketing at Mattel. “Working with the passionate and talented team at SUPER73 has been an extraordinary journey, and we hope that these beautifully designed Hot Wheels x SUPER73-RX electric bikes, as well as these premium die-casts, will encourage vehicle fans of all ages to enjoy a piece of true Southern California lifestyle.” The limited edition Hot Wheels x SUPER73-RX is available to order starting on August 9, 2021 exclusively from super73.com. The website also has full product details and specifications. EDITOR’S NOTE VIDEO – A video featuring the Hot Wheels x SUPER73-RX is available to share here: youtu.be/SPBQ1EyUhzI IMAGES – A selection of high-resolution images including the Hot Wheels x SUPER73-RX e-bike and Hot Wheels Bronco die cast is available here: dropbox.com/sh/84ci1vabt0xibs9/AAA3qNZ-hlcPGOh7A6OAfcKja?dl=0 ABOUT MATTEL Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. ABOUT SUPER73® SUPER73® is an American lifestyle adventure brand based in Orange County, CA that develops products to help fuse motorcycle heritage with youth culture. Founded in 2016, SUPER73 has quickly grown into one of the most recognizable electric vehicle brands in the world with a passionate customer base including A-list celebrities, professional athletes, and many more. For more information, visit super73.com or on social media @super73. Contact Details SUPER73 Christiana Mullen +1 714-659-4883 christiana@super73.com ID Agency Greg Emmerson greg@theidagency.com Company Website https://super73.com

August 09, 2021 06:05 AM Pacific Daylight Time

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ThriveFantasy Partners with NFL’s Jacksonville Jaguars for 2021 Season to be Daily Fantasy Sports and Esports Partner

ThriveFantasy

ThriveFantasy, the leading player prop daily fantasy sports and esports platform, announced today it has signed on as a Proud Partner and daily fantasy sports and esports partner of the Jacksonville Jaguars. The partnership is a first of its kind with the Jaguars, as it will provide Jaguars fans with unique opportunities to participate in Thrive’s customized fantasy football contests throughout the season. “These are the types of partnerships that are the most fun to be a part of,” says Adam Weinstein, Founder and CEO of ThriveFantasy. “The Jaguars are at the forefront of innovation and are giving us the ability to be very creative in the ways we help engage their fanbase.” ThriveFantasy was created to give everyday fans a better chance at winning by challenging them to pick simple over/unders of yards, catches, touchdowns and more. Thrive will be creating custom Jaguars-only contests within its app to offer Jaguars fans the chance to win exclusive fan experiences. Fans can visit their mobile app store to download the ThriveFantasy app today. “We’re excited to welcome ThriveFantasy into the family of Jaguars partners, especially as fantasy sports continues to grow in popularity,” said Mike DiMartino, Jaguars vice president of corporate partnerships. “Thrive will give our fans yet another exciting opportunity to interact with their favorite team and, in this case, win prizes!” In the coming months, Jaguars fans can download the ThriveFantasy app and keep an eye out for: Match deposits up to $100 Custom Jaguars-only contests throughout the 2021-2022 season In-stadium signage with more information, QR codes and promotions 30-second TV Spots About ThriveFantasy ThriveFantasy is a Daily Fantasy Sports and Esports App for Player Props. Thrive eliminates the countless hours of research users have to spend, by only focusing on the top-tier athletes that have the biggest impact on the game. Follow ThriveFantasy on Instagram (@ThriveFantasy), Twitter (@ThriveFantasy) and Facebook (ThriveFantasy). Download the app today via the App Store and Google Play. App Store https://apps.apple.com/us/app/thrivefantasy/id1240062484 Google Play https://play.google.com/store/apps/details?id=com.appster.p2f&hl=en_US Contact Details Michael Adorno madorno@hotpaperlantern.com Company Website https://www.thrivefantasy.com/

August 09, 2021 09:02 AM Eastern Daylight Time

Osmo’s Back To School Sale Starts Now: From August 8 to 14, Save 25% Off Select Kits, Games, Bundles and More

Osmo

STEAM brand Osmo ’s Back to School sale starts now. From Aug. 8 to 14, Osmo offers 25% off select kits, games, bundles and more. View Back to School deals at PlayOsmo.com, Target.com, and Amazon.com. Save 25% on these items at PlayOsmo.com: Kits: Little Genius Starter Kit + Early Math Adventure, Genius Starter Kit + Family Game Night, Genius Starter Kit, Coding Starter Kit and Creative Starter Kit Games: Math Wizard Bundle, Math Wizard and the Magical Workshop, Math Wizard and the Secrets of the Dragons, Monster Other items: Coding Family Bundle, Math Wizard Kit (features all 4 Math Wizard titles + base included), Essential Math Bundle, Early Literacy Bundle, Super Studio Artist Bundle, Pretend Play Bundle, Explorer Starter Kit, Super Osmonaut Starter Kit, Preschool Starter Kit, Elementary School Starter Kit, Ultimate Expansion Bundle Save 25% on these kits and games at Target and Target.com: Little Genius Starter Kit for iPad (base included) Genius Starter Kit for iPad (base included) Creative Starter Kit for iPad (base included) Coding Starter Kit for iPad (base included) Math Wizard and the Secrets of the Dragons (base excluded) Math Wizard and the Magical Workshop (base excluded) Save 25% on these Osmo kits, games, and bundles at Amazon.com: Genius Starter Kit for iPad (base included) Genius Starter Kit for Fire Tablet (base included) Genius Starter Kit + Family Game Night for iPad (base included) Genius Starter Kit + Family Game Night for Fire (base included) Little Genius Starter Kit for Fire Tablet (base included) Little Genius Starter Kit + Early Math Adventure for iPad (base included) Little Genius Starter Kit + Early Math Adventure for Fire (base included) Creative Starter Kit for iPad (base included) Coding Starter Kit for iPad (base included) Coding Starter Kit for Fire Tablet (base included) Math Wizard and the Secrets of the Dragons for iPad & Fire Tablet (base required) Math Wizard and the Magical Workshop for iPad & Fire Tablet (base required) Coding Family Bundle for iPad & Fire Tablet (base required) Pizza Co. for iPad & Fire Tablet (base required) Detective Agency for iPad & Fire Tablet (base required) Math Wizard and The Enchanted World Games for iPad Bundle (base included) Math Wizard and the Enchanted World Games for Fire Tablet Bundle (base included) Math Wizard and The Amazing Airships for iPad Bundle (base included) Math Wizard and The Amazing Airships for Fire Tablet Bundle (base included) Little Genius Sticks & Rings for iPad or Fire Tablet (base required) Little Genius Costume Pieces for iPad or Fire Tablet (base required) About Osmo Osmo is an award-winning STEAM brand with more than 2.5 million learners worldwide. It is building a universe of hands-on play experiences that nourish the minds of children by unleashing the power of imagination. The company brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Osmo is headquartered in Palo Alto, California, and is part of BYJU’S, a global leader in online learning. Learn more at playosmo.com. Contact Details Carolyn Kamii PR Carolyn Kamii carolynkpr@gmail.com Company Website http://www.playosmo.com

August 08, 2021 06:00 AM Pacific Daylight Time

Tayler Jade Debuts New Single “Whatever You Say”

Tayler Jade

Jade Entertainment, in conjunction with Independent Artist Tayler Jade, A Purpose Drive Artist, announce the debut of her latest single, “Whatever You Say”, available everywhere August 6 th. The release of “Whatever You Say” comes on the heels of WYA’s global and billboard success. Currently, WYA is charting at number 31 on the Billboard indicator chart. “As my first body of work released to the public, Temporary, WYA and now Whatever You Say, have been a labor of love; an exercise in patience with the process, and getting used to the commitments to the business side of supporting our works has helped me grow personally and professionally,” said Tayler Jade. " The past couple years has been amazing, and as I close out the “Temporary” era of my life and music catalogue with the release of “Whatever you Say”, I am excited to share the next chapter of my life with new music and most importantly, our commitment to lifting up the less fortunate around the world." “Tayler and the rest of the team are wholly committed to using our platform to achieve our first goal of providing lifesaving nutrition to a million kids per day.” said John Royce Lynch, Tayler’s Father and Business Partner. “Children are dying every day from the lack of basic nutrition, and Tayler’s passion is to not only become the best version of herself through music and humanitarianism, but to also bring global community support to these children in need. The rise of Tayler Jade started with her first release of “Temporary” and really took off with the release of “WYA”. Jade’s explosive growth continued with two dance remix packages of her song WYA, produced by Mikey Francis, Marc Stout, and Tony Arzadon. You will find both of their remixes playing to packed dance floors at the hottest night clubs in Las Vegas including OMNIA, Hakkasan, Encore Beach Club, XS, and Wet Republic. “Vocally, this is Tayler’s best song and out of the three it is my personal favorite.” Said Thomas Barsoe, Recording Artist and Founder of Influential Artist Development Studio OC Hit. “I have been in the music industry for nearly 3 decades, and I have never met an artist that looks at success the way Tayler does. In everything she does, her first thoughts are about how her actions will positively impact her mission to creating more awareness and support to those in need around the world. She is the light the world needs right now, and I am honored to be on this journey with her” The success of Tayler Jade’s music and “Community” first business model is unprecedented, especially for an independent artist without the traditional label support. Her music and message, thanks to the reach of the internet and digital streaming services, has helped introduce her catalogue to music fans in nearly every corner of the globe, with nearly 60 million streams on all the major DSP’s in the past 100 days. With the support of world-renowned DJ’s, a committed team of motivated professionals and a global community; the success of Tayler Jade will be measured in the kindness and generosity of her community and will be applauded by her continued success in the music world. You can find Tayler Jade Music on SoundCloud, Spotify, iTunes, Audiomack, YouTube and many other platforms. To learn more about Tayler Jade and to join her community please visit TaylerJade.com. You can also connect with her on the following social channels: Facebook Instagram Twitter TikTok In the coming weeks Tayler Jade, will be releasing “House of Jade”, her connected community app and corresponding web platform. The launch of this community building technology will allow her to engage her community members at scale, give them access to first look releases, private events, curated experiences, connect with other community members, and will serve as the foundation for creating a network effect for social impact. TAYLER JADE is an American Pop/R&B singer-songwriter and Personality Brand. Her debut “Dual Single” released on February 12, 2021 under her own label JADE ENTERTAINMENT, is climbing the TOP 40 Billboard Indicator Chart alongside the biggest artists in the world. Her debut singles seem to be connecting with music fans worldwide, with over 60 million streams on all the major streaming platforms in just a few short months and continuing to climb. To learn more about Tayler Jade, we invite you to join her community at TAYLERJADE.COM Contact Details Jade Entertainment Jason Jepson +1 949-394-7033 jason.jepson@taylerjade.com Company Website https://www.taylerjade.com/

August 05, 2021 08:00 AM Eastern Daylight Time

Cloud Conventions & MCI Group Partner with Medical Professionals to Deliver Virtual/Hybrid Events

Convey Services

Cloud Conventions, an enterprise virtual/hybrid event platform and the MCI Group, a leading global event management firm are partnering to deliver virtual and hybrid event solutions for medical organizations to complement their live events. The American Thoracic Society, a nonprofit organization focused on improving care for pulmonary diseases with more than 16,000 members worldwide, launched their annual conference in April 2021 as a 100% virtual event. They selected the MCI Group as its event management partner and Cloud Conventions as its virtual event platform. This August, the Association of periOperative Registered Nurses(AORN), guided by an abundance of caution from the recent surge in COVID cases, transitioned their hybrid conference to a fully virtual event under the guidance of the MCI Group. Their new virtual event will educate and engage attendees and exhibitors using the Cloud Conventions virtual/hybrid event platform. “Audiences for conferences hosted by medical professional groups have unique requirements and a heightened awareness of the risks imposed by the pandemic,” said Carolyn Bradfield, CEO of Convey Services, parent company of Cloud Conventions. “Medical professionals not only want to stay up-to-date on scientific advances, but they also need to complete continuing medical education (CME) to maintain licensure. A virtual, on-demand option for engagement plus education ensures attendees have a safe environment to meet their educational needs, interact virtually with other attendees and engage live or on demand with suppliers and sponsors.” The American Thoracic Society’s all-virtual conference in April brought together 9,000 registered attendees for 140 clinical and scientific sessions, 71 special networking events and over 3800 presentation sessions and scientific posters. The Association of periOperative Registered Nurses will offer on-demand and live sessions, a networking and innovation lounge, an exhibitor solutions center hosting in-booth sessions, product showcases along with an innovation theater. “Striking the balance between a live and virtual event environment is a strategic decision that medical professional groups must make as they consider event design today and even more in the future,” said James Kelley, Director at the MCI Group. “Our customers rely on MCI to guide them to deliver the best options that engage audiences before, during and after the event ensuring that virtual environments complement and not conflict with the on-site program.” A recent research study, “Association Trends: from Disruption to Opportunity” by Community Brands, revealed that 85% of association event professionals plan to invest more in virtual events in the next 12 months. This trend is driven by a 48% increase in members engaging more with their associations due to increased virtual options and on-demand education. The Tagoras 2020 “Virtual Conference Report” detailed that 75% of those delivering virtual events did so to reach audiences who could not otherwise attend. With the increase in COVID cases driven by variants, medical professional groups are now pressed to include virtual alternatives that are specifically geared to the industry, as they enter the busy fall conference season. Download the Case Study: “The 2021 American Thoracic Society Virtual Event” for free at: https://cloudconventions.com/page/135834/ats-customer-success-story. Show organizers and event managers can learn more about Cloud Conventions by visiting https://cloudconventions.com and the MCI Group by visiting http://www.mci-group.com/usa. About The MCI Group MCI is a global engagement and marketing agency. We design human-centric solutions that unleash the power of people to deliver innovation and growth for our clients. Our offering includes live & virtual events, strategic & digital communications, consulting & community solutions. We help brands, companies, associations, and not-for-profits solve their challenges, bringing their people together to shape their tomorrow. MCI is an independently owned company headquartered in Geneva, Switzerland, with a global presence in 60 offices across 31 countries. www.mci-group.com MCI’s US headquarters is in the Washington, DC area with offices in New York, Baltimore, Dallas, and Chicago. www.mci-group.com/usa About Cloud Conventions Cloud Conventions from Convey Services is Cloud Conventions is an enterprise virtual/hybrid event management platform that redefines the exhibitor and attendee experience to allow companies to provide easy access to in-depth product information, showcase their brands with graphics and videos, create calls to action and generate immediate sales leads. Used around the world for large managed events and smaller self-directed meetings, conferences and corporate kickoffs, Cloud Conventions automates exhibitors and virtual booths, continuing education, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Cloud Conventions supports multiple languages and currencies, internal, external and single-sign on registration, and supports all conferencing carriers and platforms. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Community™, Cloud Kickoffs™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Convey Services Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

August 04, 2021 03:09 PM Eastern Daylight Time

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BettorEdge Announces Reddit's Andrew Abbott as New Company Advisor

BettorEdge

BettorEdge, a Minneapolis-based online no-fee sports betting marketplace and social platform connecting sports fans, today announced the addition of Andrew Abbott to its advisor team. Abbott will tap into his experience as agency development and strategy lead for social platform Reddit as he advises the BettorEdge team on growing the social aspect of their sports betting marketplace, while also making it profitable. “We are extremely excited to have Andrew join our team as an advisor,” said Greg Kajewski, Co-Founder and CEO of BettorEdge. “We are moving fast to democratize the sports betting experience. Andrew’s unique expertise in successfully scaling social platforms such as Reddit and Snap, will be invaluable as we continue to innovate our platform for sports bettors.” Prior to his current role as a Global Agency Lead at Reddit, Abbott headed up Sports Brand Partnerships at Snap, Inc., where he worked on various partnership deals including the NFL, NBA, PyeongChang 2018 Olympic Games, and FIFA World Cup. He focuses on driving revenue growth and diversification, channel partnerships, and high-performance team formation. “Betting is a social medium, and the future of sports betting is returning to that foundation,” said Abbott. “BettorEdge understands that and has created a space where sports bettors can trade bets with no fees attached, all while connecting with a community of like-minded bettors. I’m looking forward to working with the team to maximize this powerful model.” In July, BettorEdge announced it surpassed $3.5 million in sports betting orders in just its first six months in operations. About BettorEdge BettorEdge was founded in 2019 following a University of Minnesota SportRadar Innovation Challenge. The Iowa native founders, now Minnesota residents, had a vision of creating a more efficient sports betting marketplace that offered a better fan experience at no fee to the consumer within the US. BettorEdge has a strong emphasis on giving the edge to the bettor through offering a fair market, providing data and analytics and creating a seamless social community. Access to their webapp can be found at app.bettoredge.com and additional information at BettorEdge.com. Contact Details HPL Digital Sport Bailey Irelan +1 614-795-3308 birelan@hotpaperlantern.com Company Website https://www.bettoredge.com/

August 04, 2021 09:01 AM Eastern Daylight Time

SIGMA Announces new 150-600mm F5-6.3 DG DN OS | Sports Supertelephoto Lens

SIGMA CORPORATION OF AMERICA

SIGMA Corporation of America, in conjunction with SIGMA Corporation (CEO: Kazuto Yamaki), announces the release of the SIGMA 150-600mm F5-6.3 DG DN OS | Sports lens in the US market. The new high-performance supertelephoto zoom lens for full-frame mirrorless camera systems will be available for $1,499.00 through authorized US retailers in late August 2021. Capture the magic through your finder. Uncompromising optical performance throughout the zoom range Fast, high-precision AF and impressive functionality Outstanding build quality optimized for ultra-telephoto photography Supplied accessories: Case, Cover Hood (LH1034-01), Cover Lens Cap (LC-747E), Shoulder Strap, Tripod Socket (TS-121), Front Cap (LCF-95Ⅲ), Rear Cap (LCRⅡ) Available mount: L-Mount, Sony E-mount * The appearance and specifications of the product are subject to change. * This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation. * L-Mount is a registered trademark of Leica Camera AG. #SIGMA #SIGMA150600mmSports #SIGMASports #SIGMADGDN Introducing the SIGMA 150-600mm F5-6.3 DG DN OS | Sports, a powerful ultra-telephoto zoom and the first ever Sports line lens for mirrorless systems. This portable and practical optic revolutionizes the way mirrorless users capture wildlife, motorsport and other fast-action subjects. The 150–600mm F5-6.3 DG DN OS | Sports is SIGMA Sports line’s first ultra-telephoto zoom lens, designed from the ground up specifically for full-frame mirrorless cameras. It offers outstanding levels of performance, functionality, and build quality required for ultra-telephoto shooting in the most demanding situations. Image quality is exceptional, with ultra-high-performance glass capable of delivering ultra-sharp results even on the highest resolution cameras. The lens displays beautiful bokeh throughout its zoom range, and optical aberrations are kept well under control. It can be used with SIGMA’s 1.4× and 2× L-Mount teleconverters, with AF effective up to 1200mm. Fast and accurate autofocus owing to an AF unit equipped with a high-precision magnetic sensor, combined with an OS (Optical Stabilizer) function effective to approximately 4 stops* of image stabilization makes this a highly responsive lens that can handle even the most challenging subjects. It has a Dual Action Zoom system that includes straight and ring zoom, a dust and splash resistant structure, and customizable switches helping photographers and filmmakers adapt quickly and easily to virtually any shooting environment. Capture the long-reach images you have always wanted with an ultra-telephoto lens—that's the visual experience you will enjoy with the 150-600mm F5-6.3 DG DN OS | Sports, the first ultra-telephoto lens for mirrorless systems from SIGMA Sports line. * Based on CIPA guidelines (measured in 600mm with a 35mm full-size image sensor) [Key features] 1. Uncompromising optical performance throughout the zoom range The SIGMA 150-600mm F5-6.3 DG DN OS | Sports offers outstanding optical performance throughout its zoom range and at all apertures, yielding professional quality results. Based on the latest optical design technology, its lens construction of 25 elements in 15 groups includes a range of special types of high-performance glass that ensures thorough control of different types of aberrations. This helps give images the resolution and clearest detail—not only at the tele end around 600mm, which is critical for an ultra-telephoto zoom, but also throughout its entire zoom range—with no compromise. The lens was designed with image quality in the out-of-focus areas in mind as well, with attractive compression and beautiful bokeh for creating eye-catching images that can only be achieved with a long focal length. Through improvements to the optical and mechanical designs as well as extensive simulated testing, the lens has achieved high resistance to ghosting and flare. This helps ensure sharp and high-contrast images even in strong sunlight or in backlit conditions. At the wide end of 150mm, the lens has an impressive minimum focusing distance of 58 cm. On the L-Mount, the use of two dedicated teleconverters will allow you to shoot with AF up to 1200mm. With these features, this new ultra-telephoto lens is the perfect tool for tackling a broad range of shooting situations, giving you a greater freedom in your choice of composition. 2. Fast, high-precision AF and impressive functionality The 150-600mm F5-6.3 DG DN OS | Sports comes with the pro-level functionality that defines the SIGMA Sports line lens, which is designed for capturing fast-action subjects. With an AF actuator controlled by a stepping motor, the lens combines fast and quiet autofocus with excellent tracking of moving objects. Furthermore, a high-precision magnetic sensor enables highly accurate positioning for fast and high-precision AF. This is particularly impressive on an ultra-telephoto lens where the focus lens has to move a significant distance. The OS function delivers effective image stabilization that offers an advantage of approximately 4 stops*, which is ideal for hand-held shooting at slower shutter speeds. It is possible to change the OS settings using the OS switch and Custom Mode switch to best suit the shooting situation. The lens has a Focus Limiter switch offering three-zone AF modification, which helps to speed up AF performance, and on the L-Mount it is possible to set a custom focusing limit via the SIGMA USB DOCK. The lens also has three AFL buttons to which you can assign various functions on the camera side depending on the model of camera used. This ensures that key settings are able to be customized to suit your shooting style and be accessed easily so that you can adapt quickly to changing conditions. With the fast and high-precision AF, 4 stops* image stabilization, and a wide range of customizable functionality that comes with the SIGMA 150-600mm F5-6.3 DG DN OS | Sports, the creative possibilities are limitless. * Based on CIPA guidelines (measured in 600mm with a 35mm full-size image sensor) 3. Outstanding build quality optimized for ultra-telephoto photography The 150-600mm F5-6.3 DG DN OS | Sports combines the build quality that upholds the SIGMA Sports line standards with excellent operability, taking into account different shooting environments and modes of operation expected with an ultra-telephoto lens. A dust and splash resistant structure that stops water drops or dust from getting into the lens, combined with a water and oil repellent coating applied to the front element, gives you a peace of mind even in a harsh shooting environment. The lens features a Dual Action Zoom, which supports both straight zoom and ring zoom, allowing you to change the angle of view in a quick and intuitive way. In addition, there is also a newly incorporated Zoom Torque switch, with which you can change the resistance of the zoom ring and lock it at the wide end, ensuring ease of zoom operation as well as elimination of zoom creep. On the lens body there is a magnesium tripod socket attachable to an Arca Swiss type clamp. The foot is removable and may be replaced with an optional lens foot (replaceable lens foot type) or mounted on a monopod. The lens body uses parts made of aluminum and TSC (Thermally Stable Composite), where they are most suitable. TSC is a type of polycarbonate with a thermal expansion rate similar to that of aluminum, ensuring the lens behaves consistently at different temperatures. By taking advantage of its design intended exclusively for mirrorless camera systems, the lens is both robust—an attribute essential for the Sports line of lensesーand compact and lightweight. Compared to the SIGMA 150-600mm F5-6.3 DG OS HSM | Sports, which is also a Sports line lens but designed for SLR cameras, the new lens is lighter by 760g and shorter by 26.6mm*. * The 150-600mm F5-6.3 DG DN OS | Sports for L-Mount, compared to the 150-600mm F5-6.3 DG OS HSM | Sports for SIGMA SA-mount. [Additional features] Lens construction: 25 elements in 15 groups, with 4 FLD and 2 SLD elements OS (Optical Stabilizer) function Inner focus system Compatible with high-speed autofocus Stepping motor Compatible with lens aberration correction * Function available on supported cameras only. Available corrections may vary depending on the camera model. Support DMF and AF+MF Super Multi-Layer Coating Water and oil repellent coating (front element) Focus Mode switch Focus Limiter switch OS switch Custom Mode switch AFL button (3 buttons) Zoom Torque switch Tripod Socket (Replaceable lens foot type) TS-121 fixed Cover Hood (LH1034-01) Dust and splash resistant structure Compatible with SIGMA TELE CONVERTER TC-1411 / TC-2011 (sold separately / for L-Mount only) Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Compatible with SIGMA TRIPOD SOCKET TS-81 (Replaceable lens foot type / sold separately) Designed to minimize flare and ghosting Every single lens undergoes SIGMA’s proprietary MTF measuring system 9-blade rounded diaphragm High-precision, durable brass bayonet mount “Made in Japan” craftsmanship To learn more about SIGMA’s craftsmanship, please visit SIGMA website at https://www.sigma-global.com/en/about/craftsmanship/ [Key specifications] The figures below are for L-Mount. Lens construction: 15 groups, 25 elements (4 FLD and 2 SLD)｜ Angle of view: 16.4° (W) - 4.1° (T)｜Number of diaphragm blades: 9 (rounded diaphragm)｜ Minimum aperture: F22-29｜Minimum focusing distance: 58 (W) – 280 (T) cm / 22.8 (W) – 110.2 (T) in.｜Maximum magnification ratio: 1:2.9 (At a focusing distance of 180mm)｜Filter size: φ95mm｜Dimensions (Maximum Diameter x Length): φ109.4mm×263.6mm / φ4.3in.×10.4in.｜Weight: 2,100g / 74.1oz (Tripod socket included) [Barcode] L-Mount: 0085126 747695 Sony E-mount: 0085126 747657 [Accessories: Supplied] [Accessories: Optional] [Contact] For further information, please contact your local authorized SIGMA Service Station listed at the link below: https://www.sigma-global.com/en/world-network/ [Information] SIGMA Corporation | https://www.sigma-global.com/en/ Product information | https://www.sigma-global.com/en/lenses/s021_150_600_5_63/ Contact Details Jack Howard 631-585-1144 x1015 SIGMA.PR@sigmaphoto.com Company Website https://www.sigma-global.com/en/

August 04, 2021 08:30 AM Eastern Daylight Time

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STEAM Brand Osmo Introduces 8 Exclusive Starter Kits to Walmart In Time for Back to School

Osmo

Award-winning STEAM brand Osmo introduces 8 exclusive starter kits for iPad to Walmart and Walmart.com, in time for back to school. Osmo’s product displays are located in the preschool aisle of the toy department at Walmart stores nationwide, and its 8 starter kits for iPad include: Detective Agency Starter Kit (includes base set) - Retail $39.97 Super Studio Disney Mickey Mouse & Friends Starter Kit (includes base set) - Retail $39.97 Super Studio Disney Princess Starter Kit (includes base set) - Retail $39.97 Numbers Starter Kit (includes base set) - Retail $49.44 Monster Starter Kit (includes base set) - Retail $49.44 Words Starter Kit (includes base set) - Retail $49.44 Sticks & Rings Starter Kit (includes base set) - Retail $49.44 Pizza Company Starter Kit (includes base set) - Retail $60 To see the entire collection of Osmo’s products, visit its Walmart store. Osmo’s award-winning products are currently used in over 2.5 million homes and 50,000 classrooms. About Osmo Osmo is an award-winning STEAM brand with more than 2.5 million learners worldwide. It is building a universe of hands-on play experiences that nourish the minds of children by unleashing the power of imagination. The company brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Osmo is headquartered in Palo Alto, California, and is part of BYJU’S, a global leader in online learning. Learn more at playosmo.com. Contact Details Carolyn Kamii PR Carolyn Kamii carolynkpr@gmail.com Company Website http://www.playosmo.com

August 04, 2021 04:00 AM Pacific Daylight Time

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AT LAST! MEOW WOLF DROPS NAME, THEME AND OPENING DATE FOR HIGHLY-ANTICIPATED THIRD EXHIBITION

Meow Wolf

Meow Wolf, an immersive arts and entertainment company, announced today the highly-anticipated theme and opening date for its third permanent installation: Convergence Station will be coming to Denver September 17, with tickets on sale today at meow.wf/denver-tix. Convergence Station is the first stop on a quantum journey of exploration and discovery as passengers traverse new worlds, and like all Meow Wolf locations, labyrinthine mysteries beckon from its vibrant walls, portals, and wormholes. Twenty-five years ago, a freak cosmic event merged four worlds from different universes, erasing the memories of all residents and spawning the mystifying disappearances of four women. The Quantum Department of Transportation serves as the gateway to these diverse worlds: kaleidoscopic cathedrals, Corinthian catacombs, lush alien habitats, and dazzling and gritty cityscapes. In this hotbed of interplanetary cohabitation, memories serve as both currency and the key to unlocking the story behind the women's disappearances and cause of the convergence--as do multimedia clues that reveal themselves to all of the senses. “Denver’s art scene is active and vibrant, making it the perfect place for our next exhibition,” said Chadney Everett, Executive Creative Director of Meow Wolf Denver. “ Convergence Station is Meow Wolf’s third permanent immersive experience, and it will truly change the way you look at art. This exhibition is unlike anything you’ve ever seen…from The Swamp to The Cathedral - there’s a strong narrative to be uncovered should you choose, alongside truly mind-bending art from the many talented creatives that have worked so hard to bring the vision to life. We can’t wait for everyone to explore.” Meow Wolf has worked with 110+ Colorado-based collaborating artists and more than 200 internal artists for over three years to bring the 79 unique projects within Convergence Station to life. These muralists, sculptors, fiber artists, and technologists to name a few have come together to create a one-of-a-kind installation that will leave visitors appreciating what it really means to be immersed in a narrative. Notable collaborating artists working on this project include Kalyn Heffernan, Christopher Nelson, Everything is Terrible!, Molina Speaks, Sofie Birkin, along with Moment Factory and many others. An evolving hive of creativity, Meow Wolf has been creating experiences that challenge the perception of reality, with three locations to explore in Santa Fe, Las Vegas, and soon Denver. Backed by top creators like Games of Thrones ’ George R.R. Martin, Meow Wolf is recognized globally as a leader in the immersive space and was ranked on Fast Company 's 2020 list of the ‘World’s Most Innovative Companies’, and awarded the #1 spot for Live Events. Following the success of their flagship location in Santa Fe, the arts and entertainment company launched their second permanent exhibition in Las Vegas in February this year which was an instant success, selling 516,899 tickets to date. Opening on September 17th, Convergence Station will be open from 10:00 am until 10:00 pm Sunday through Thursday and from 10:00 am until 12:00 am on Fridays and Saturdays. Hours are subject to change. Tickets are available for pre-purchase for $45 for General Admission ($40 Children / Seniors / Military), and $35 for Colorado Residents. Visitors are required to pre-book a time slot for entry. Recognized in Fast Company's 2020 list of The World's 50 Most Innovative Companies, Meow Wolf is a Santa Fe-based arts and entertainment company that creates immersive, interactive experiences to transport audiences of all ages into fantastic realms of story and exploration. The company's first location in Santa Fe opened in 2016 and showcases the THEA Award-winning, international sensation, House Of Eternal Return, where two million visitors have now discovered a multidimensional mystery house with secret passages, portals to magical worlds, and surreal, maximalist and mesmerizing art exhibits. In 2019, Meow Wolf expanded beyond Santa Fe and opened Kaleidoscape, the world’s first artist-driven ride at Elitch Gardens in Denver. Meow Wolf recently opened their second permanent installation, Omega Mart, at AREA15 in Las Vegas and their third permanent installation in Denver is slated to open September 17, 2021. Meow Wolf is proud to be the only certified B-Corporation in the themed entertainment industry, with a team dedicated to social impact and building a more inclusive and sustainable economy. Contact Details Jive PR + Digital Maya Sarin +1 818-422-2248 maya@jiveprdigital.com Company Website https://meowwolf.com/

August 03, 2021 09:00 AM Pacific Daylight Time

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STEAM Brand Osmo Introduces 8 Exclusive Starter Kits to Walmart In Time for Back to School

AT LAST! MEOW WOLF DROPS NAME, THEME AND OPENING DATE FOR HIGHLY-ANTICIPATED THIRD EXHIBITION