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NextFerm Technologies Obtains US Regulatory Marketing Approval for Astaferm® Astaxanthin Antioxidant, in Oil for Soft-Gels

NextFerm Technologies Ltd.

NextFerm Technologies (TASE:NXFR), a food-tech company developing ProteVin™, a vegan, yeast-based, non-GMO protein alternative and other innovative yeast-based nutrients, today announced receipt of regulatory marketing approval (Self-GRAS) for Astaferm®, its innovative fermented astaxanthin antioxidant in the form of Oil for Soft-Gels, in the US. Astaferm® is already sold in the US and Canada in the form of Gummies and powder by well-established Brands in North America. NextFerm expects initial Purchase orders for the oil during 2021. NextFerm currently prepares to expand the marketing of Astaferm® for additional indications such as immune system support, as well as expanding into additional serving forms, such as water-dispersible powder for food and beverages. Boaz Noy, Chief Executive Officer of NextFerm, said, “ Soft-Gels is the most popular form of consumption of Astaxanthin. This marketing approval allows NextFerm to expand its value proposition in the market, while increasing market awareness and offer fermented Astaxanthin in the form of oil with a competitive price, in addition to Astaxanthin in Gummies. we believe it will contribute to revenues growth in the coming quarters.” About NextFerm Technologies NextFerm Technologies, traded on the Tel Aviv Stock Exchange (TASE:NXFR) is a food-tech company engaged in the research, development, manufacturing and marketing of innovative, functional and vegan yeast-derived, non-GMO protein alternatives for various applications in the food and food supplement markets and the growing market for animal-derived protein alternatives. NextFerm's flagship product is ProteVin™, a vegan, yeast-derived protein alternative with nutritional value that is similar to animal-derived protein and a neutral flavor, with no aftertastes that are typical of plant-based protein. ProteVin™ is designed for a variety of categories in the alternative protein market, which is estimated at $13 billion, with an annual growth rate of 10%, including milk and dairy substitutes, meat substitutes and additional categories such as infant nutrition, adult nutrition, and sports nutrition. NextFerm is gearing up for commercialization of the product in the US in 2022. Another product currently being sold is Astaferm®, an innovative astaxanthin-based antioxidant derived from yeast that has been sold in the US since the end of 2020 through well-established and leading brands in the food supplement market in the US. In July 2021, the Company received Regulatory Marketing Approval for Astaferm® in Canada. The company has additional products which have been licensed to Lallemand, a global giant focused on yeast. For more information, visit the NextFerm website at: www.nextferm.com Legal Notice Regarding Forward-Looking Statements This announcement also includes forecasts, projections, assessments, estimates and other information which refer to future events and matters, the realization of which is uncertain and not exclusively under the Company’s control (forward-looking information). The main facts and data used to support this information are facts and data regarding the current position of the Company and its businesses (including the scope of sales and levels of profitability, manpower, commercial engagements and more), facts and data regarding the current global position of the Company’s operating segments (including industry-specific financial developments, environmental regulatory developments, the competitive environment, technological developments, the reinsurance market and more), and macro-economic facts and data (including the economic situation both in Israel and around the world, yields in the capital markets, social and state developments and more), all as known by the Company when publishing this announcement. The forward-looking information included above in this announcement is significantly based upon, in addition to the existing information held by the Company, on the Company’s current assessments and expectations of future developments vis-a-vis each one of the aforementioned parameters, and the interconnectedness of each one of these developments. The Company has no certainty that its forecasts and assessments will indeed eventuate, and the Company’s operating results may be materially different than the results assessed or implicit based on that set forth above, inter alia, as a result of a change in any of the aforementioned factors. Contact Details Nextferm Technologies Ltd. Yossi Ohana - Chief Financial Officer +972 54-771-5893 yossio@nextferm.com Investor and Media contact Meirav Gomeh-Bauer +972 54-476-4979 meirav@bauerg.com Company Website https://www.nextferm.com/

September 02, 2021 02:29 PM Eastern Daylight Time

The Meningitis Vaccines: What Parents of Adolescents Should Know

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/OpbXUBrzUA4 According to the CDC, COVID-19 disrupted routine well-child visits for many children over the last year. As a result, too many children have fallen behind on receiving recommended vaccines – and that includes adolescents and young adults. If young adults are not receiving these recommended vaccinations, they are now vulnerable to infectious, potentially deadly diseases. So are the campuses and communities they live in. One vaccine that often gets left behind is Meningitis B, which is recommended for adolescents 16-23 years old. There are two types of meningitis vaccines – MenACWY and MenB. Few have received the MenB vaccine, yet it’s responsible for 100% of meningococcal meningitis outbreaks on college campuses since 2011. One issue? A lack of communication from pediatricians and family physicians. A recent study found that 49% of pediatricians and 69% of family physicians did not discuss the MenB vaccine during routine visits for 16-18-year-olds. That’s one reason why research shows that nearly 80% of parents did not know about the MenB vaccine, and why more than 78.2% of 17-year-olds have not received at least one dose of the Meningitis B vaccine. As kids head back to school, it’s important that parents take the time to check what vaccinations their teens and young adults have received and proactively talk to their healthcare provider about what other vaccines they need – including both the MenACWY and MenB meningitis vaccines. For more information visit: https://meningitisbactionproject.org/ About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 02, 2021 01:00 PM Eastern Daylight Time

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New York Times-Acclaimed Podcast Partners With Native Coffee Roaster on New Coffee Line

UNFTR

“ Unf*cking The Republic (UNFTR),” one of the fastest-growing political podcasts in the United States, is excited to announce a unique partnership with Native Coffee Traders of the Unkechaug Nation, giving UNFTR’s loyal listeners a new way to simultaneously support the show and the Indigenous community. The collaboration with the Poospatuck Reservation-based roaster reflects one of UNFTR’s core missions: raising awareness and promoting economic development in underserved and oft-neglected communities. UNFTR is offering a selection of 100% Fair Trade and Certified Organic coffee roasted and hand-packaged by Native Coffee Traders, owned and operated by members of the Unkechaug Nation on the Poospatuck Reservation in Mastic, New York. They include Unf*ck Your Morning, Unf*ck Your Afternoon and A Decaffeinated Unf*cking. There’s Unf*cking good coffee for anyone. “The goal was to create a funding mechanism that doesn’t require the withholding of important content for premium subscriptions or asking listeners to come out of pocket for something new,” says UNFTR’s host, who simply goes by “Max.” “So we tell our listeners that if they drink coffee, great. Then just buy this coffee. If not, no worries,” he continues. “We’re still going to put out high-quality weekly content for everyone to enjoy, either way.” The UNFTR-Native Coffee Traders partnership comes as the podcast has quickly established itself as required listening for anyone trying to better understand America’s widely discussed but often misunderstood political landscape. In April, it was selected by The New York Times as one of the top podcasts to “help make sense of Post-Trump America”—a list that included such podcast heavyweights as Slate’s “Political Gabfest” and “Pod Save America.” As the paper put it: “If you like your political commentary cynical but not embittered, this relatively new podcast may hit the spot. Beginning in the run-up to the 2020 election, ‘Unf*cking the Republic’ delivers audio essays that are consistently compelling and educational, aiming to challenge conventional wisdom and upend the historical narratives that we’re taught in school.” Indigenous issues are core to the mission of UNFTR, with one of their top episodes—and the one suggested by the NYT —titled “ Culture Cancel: The American Holocaust.” “When Native Coffee Traders accepted the offer to become the official coffee roaster for the Unf*cking coffee brand, both parties made decisions and choices based on what is right, what is best, and what is valued most highly,” explains Harry Wallace, chief of the Unkechaug people and founder of Native Coffee Traders. “Native Coffee Traders as a whole is committed to supplying quality coffee and supporting the efforts of the organic farmers,” he continues. “We purchase organic, fair trade green beans from Native farmers in South and Central America and roast them ourselves on our Native Territories here on Long Island, New York. This allows us to offer Native Coffee at prices competitive to or less than commercial coffees. “Building a partnership with UNFTR continues to grow our small coffee business,” adds Chief Wallace. “It helps to create job opportunities for our people in management, production, marketing, and sales. As a Native American Coffee Roaster, my work serves a purpose.” UNFTR launched in October 2020, and has skyrocketed up the charts in the United States and Canada. It has collaborated with other stalwart political podcasts and like-minded media organizations, such as “The Young Turks,” “The David Pakman Show,” “Best of the Left,” “Canadaland,” and “News Beat.” “For years, Native Coffee Traders has been supplying the surrounding community with these outstanding blends and supporting other Native roasters,” says Chief Wallace. “We're excited to bring our distinct roasted blends to a new audience around the nation through our partnership with UNFTR. “We appreciate UNFTR's commitment to the fair trade and organic process, as well as Indigenous economic development,” he adds. “It's vital to our members that we partner with people who respect our culture and our dedication to the highest environmental and roasting standards.” Purchase these extraordinary coffee selections at unftr.com/shop, and subscribe to the podcast by searching UNFTR in your podcast app, or going to unftr.com/subscribe. Contact Details Unf*cking The Republic unftrpod@gmail.com Company Website https://www.unftr.com/

September 02, 2021 10:08 AM Eastern Daylight Time

MY.GAMES Becomes a Partner of the Breach Studios, Investing €3.5 Million in the Barcelona-based Game Developer

MY.GAMES

Gaming company MY.GAMES announced today that it will invest €3.5 million in the PC and console games development studio The Breach Studios based in Barcelona, via its investment fund MY.GAMES Venture Capital (MGVC). This is a part of the international expansion strategy of MY.GAMES to consolidate the company’s position in the global gaming market by inviting new studios to join the MY.GAMES ecosystem and supporting each studio with publishing, marketing and game developing expertise. The Breach Studios was founded in Barcelona in 2018 by industry veterans who shared a strong desire to push the boundaries of established genres with new and innovative ideas. They bring years of experience gained working at Ubisoft, Gameloft, Take-Two Interactive on titles such as Assassin’s Creed IV Black Flag, Ghost Recon Wildlands, The Crew 2, Gris, Bionic Commando, Asphalt 8: Airborne. The studio already has a track record of working across numerous titles and platforms since it was founded, and is now working on a new unannounced project - PvE/PvP cooperative shooter for PC and consoles. This is the latest investment made by MGVC - the investment arm of MY.GAMES - which is now one of the top 10 investors in the gaming industry*, the company invested in 12 game studios last year and signed 6 investment deals in the first half of 2021. In total, MGVC’s partnership network currently includes over 40 developer studios. By investing in new studios, MY.GAMES continues to expand its strategy for portfolio diversification along with providing partner studios with a solid boost for business growth and product scaling. With the investments in The Breach Studios, MY.GAMES plans to expand the portfolio of products on PCs and consoles, as well as enrich its expertise in co-op and PvP shooter genres. MY.GAMES' portfolio includes an impressive number of franchises in these genres, such as Warface, Left to Survive, Tacticool, War Robots and many others. Elena Grigoryan, CMO at MY.GAMES commented: “The investment in The Breach Studios strengthens our games production capabilities helping MY.GAMES with its ambition to become a major player in the industry in the upcoming years. This is an important step forward in executing our expansion strategy and more are in the plans. We look forward to welcoming the team into our ecosystem and working with them on some exciting future projects.” Jordi Guerrero, CTO and Co-Founder of The Breach Studios adds: “It was highly important for us to find an investor who has in-depth understanding of the game specifics, the product, and the genre we work with. We were pleasantly surprised to find it within the MY.GAMES team which has really amazing experience in the industry, charged with long-term cooperation, well versed in the market, trends, and also well understand the needs of the studio. Among all other potential investors, the MGVC team was the first who asked us about our product and our ideas before going into financial details. We believe that together we will be able to bring a lot of new things to the co-op shooter genre, in which both we and MY.GAMES have a rich expertise.” As a result of the deal with The Breach Studios, MY.GAMES has acquired a minority stake with a path to control. *- according to GamesOne research Contacts for press: Dmitrii Lazarev PR International Corporate PR Manager, MY.GAMES Dmitrii.Lazarev@corp.my.com Follow us on: Facebook LinkedIn Twitter About MY.GAMES: MY.GAMES is an international gaming brand (part of Mail.ru Group) and a leading online entertainment company. MY.GAMES comprises 12 regional offices in Russia, Europe and the US, over 1,800 staff, and 13 development studios. MY.GAMES creates titles for the PC, consoles, and mobile devices. The company operates over 80 projects, with more than 150 titles in its portfolio including War Robots, Hustle Castle, Left to Survive, Skyforge, and Allods Online. MY.GAMES portfolio includes renowned titles like Warface, ArcheAge, Perfect World, Revelation Online, Conqueror's Blade, Lost Ark, and more. About The Breach Studios: The Breach Studios is a video game development company located in Barcelona, Spain, and composed of industry veterans coming from companies like Ubisoft, Take 2 and 4AGames. The studio’s main objective is to push the boundaries of already established genres with new and innovative ideas that provide genuine and exciting experiences. Contact Details Stefano Petrullo – Renaissance PR +44 7828 692315 stefano@renaissancepr.biz Emily Britt – Renaissance PR +44 7530 081191 emily@renaissancepr.biz Sophie Carter - Renaissance PR +44 7810 848320 sophie@renaissancepr.biz Company Website https://my.games/en

September 02, 2021 09:01 AM Eastern Daylight Time

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President Zelensky of Ukraine pays tribute to the Babyn Yar massacre victims at the United States Holocaust Memorial Museum

Babyn Yar Holocaust Memorial Center

Today President Volodymyr Zelensky of Ukraine honored the victims of the Babyn Yar massacre of World War II during his visit to the United States Holocaust Memorial Museum in Washington, D.C. “Victims of the Holocaust were at least six million Jews. Among them - one and a half million, one in four from Ukraine," said President Zelensky and shared the story of his own family members who died in the Holocaust. "There were four brothers. Three of them, as well as their parents, wives, children, and all relatives, were shot by the German occupiers who invaded Ukraine. The fourth brother was at the front lines at the time. He went through World War II, contributed to the victory over Nazism and returned home four years later. Two years later he had a son, 31 years later - a grandson, and 40 years later his grandson became president of Ukraine. Now he is in front of you," the head of state said. President Zelensky visited the Holocaust Memorial Museum alongside prominent leaders of major Jewish organizations in the United States. "Over two days on 29-30 of September 1941, the Nazis killed nearly 34,000 people in Babyn Yar. Over the next two years, according to various estimates, up to 200,000 people. It is our undisputed duty to honor their memory. Unfortunately, for a long time, this was not obvious. In Soviet times, a sports complex and shooting range were built there. And since 1991, Babyn Yar has become not a place of memory, but a place of oblivion. We have been actively changing this for the last two years. At the end of 2020, I signed the Decree "On measures for the further development of the National Historical and Memorial Reserve 'Babyn Yar.'" This memorial complex is a cure for historical complexes." "Conceptually new objects have already been created there, which tell the story of the tragedy in the modern language of modern technologies for modern generations,” shared President Zelensky. Babyn Yar has become a powerful symbol of the 'Holocaust by Bullets,' the estimated 2.5 million Jews who were murdered near their homes in similar Nazi mass shootings across Eastern Europe, 1.5 million of them in Ukraine alone. This year marks the 80th anniversary of the Babyn Yar massacre. Human rights activist Natan Sharansky, Chair of the supervisory board of the Babyn Yar Holocaust Memorial Center, stated, “ Now is the time to right the historic wrong of Babyn Yar, for the sake of Ukraine, the Jewish communities and the world. The untold stories of these victims must be shared, and this year we will honor their memories to ensure history is not repeated.” Commemorations will culminate in a formal event including global leaders on Oct. 6, 2021, at the Babyn Yar Holocaust Memorial Center in Kyiv, Ukraine. About the Babyn Yar Holocaust Memorial Center The Babyn Yar Holocaust Memorial Center is a non-governmental charity whose purpose is to preserve and cultivate the memory of the Holocaust and the Babyn Yar tragedy in Ukraine by turning the Babyn Yar area into a place of remembrance. The Foundation's mission is to worthily honor the memory of the victims of the tragedy and to contribute to the humanization of society through preserving and studying the history of the Holocaust. Contact Details Priya Ramanathan +1 312-368-7537 pramanathan@apcoworldwide.com Company Website https://babynyar.org/en

September 01, 2021 04:33 PM Eastern Daylight Time

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Pet Insurance and the Pandemic

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/9KdDYhsia2A Amid the pandemic last year, more than 2 million dogs and cats were adopted from shelters. Now, as employees across the U.S. anticipate a potential return to in-person work, pet parents have some concerns about how the transition may impact both their animals’ and their own well-being. In fact, MetLife’s new Pet Parent Pulse Survey found that three in four (74 percent) working pet parents are considering how pet care during this time may impact their finances, while nearly all (95 percent) anticipate that a possible transition back to the office will cause a change in their pet’s health or routine. If you are a working pet parent, what do you need to know and prepare for during this time? “It may be as simple as making some changes at home, like introducing a crate or a gate to keep your pet safe and healthy. Alternatively, maybe pet care or ‘doggy daycare’ services make sense for you,” said Katie Blakeley, vice president and head of pet insurance, MetLife. “Many pet parents are also leaning on their employers to help them navigate the return to office and how it may effect their furry family members. For example, introducing pet health insurance into a voluntary benefit plan is becoming a popular option for many working pet parents.” For more information visit: metlife.com/insurance/pet-insurance About MetLife: MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates ("MetLife"), is one of the world's leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East. For more information, visit www.metlife.com. YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 01, 2021 01:00 PM Eastern Daylight Time

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Handlery Union Square Hotel San Francisco Offers Fire Evacuees Special Rate of $75/Night (Including Parking)

Handlery

Handlery Hotels, Inc., the family-owned and operated brand of Handlery Union Square Hotel San Francisco, is supporting evacuees of Northern California wildfires by offering special rates to those displaced. The package, priced at just $75 per night, includes parking. "We wanted to support those being forced from their homes in this unprecedented fire season,” said Jon Handlery, president of Handlery Hotels, Inc. “We are a family-owned hotel and want to give families a place to rest while they figure out next steps.” Fire Evacuee Package The $75/night package, which does not include tax/service fees, must be booked at sf.handlery.com or via phone at 800-995-4874. Package includes: 3 p.m. late check-out Complimentary parking with unlimited in and out privileges Complimentary bottled water Complimentary Wi-Fi 10% discount at Macy’s 10% off Red and White Fleet Bay Cruises 10% discount on Big Bus city tours *Please note: proof of residency in a fire zone must be shown at check in. Only one room per evacuee is permitted for this special package. Rates are in effect until November 2, 2021. About Handlery Hotels Commitment to Clean All areas of the Handlery Hotel San Diego have been fully cleaned and disinfected according to local health guidelines. A strict cleaning process taking place throughout the day further ensures the health and safety of our guests and staff. For more information on our health and safety protocols, please visit www.handlery.com. About Handlery Hotels, Inc. Handlery Hotels is California's oldest family-owned hotel company, serving guests for nearly 100 years. Two premier properties welcome guests visiting both northern and southern California: Handlery Union Square Hotel in San Francisco and Handlery Hotel San Diego. Frequent guests can take advantage of the Handlery Rewards program, which offers one free night after every 10 nights you stay at either California location. For more information, please visit www.handlery.com. MEDIA, PLEASE NOTE: For more information, including an interview with Jon Handlery, please contact Robin Carr/Landis Communications (LCI) at (415) 971-3991 or robin@landispr.com. # # # Contact Details Robin Carr +1 415-971-3991 robin@landispr.com

August 31, 2021 02:52 PM Eastern Daylight Time

YuMOVE Offers Tips for Walking Your New Pandemic Puppy

Lintbells

For many across the country, new work from home policies, quarantines, social distancing, and loneliness all added to the appeal of adding a new puppy to the home. Whether the timing was right for a pandemic puppy or owners had been planning on a new puppy for a while, there’s no doubt pet ownership is on the rise. Bringing a puppy home for the first time can be exciting, with owners anxious to get out for ‘walkies’ as soon as possible. But too much exercise especially high-impact exercise, can be bad for puppies and increase the chance of broken bones. “When a puppy is born, its bones are not fully formed,” said Veterinarian Dr. Craig Prior, B.V.Sc., C.V.J., member of YuMOVE veterinary advisory board. “The age at which the growth plates close or stop growing varies hugely between individuals, breeds and joints, but tends to be somewhere between six months and two-and-a-half years, with an average of about a year. Some studies have suggested that too much exercise before these growth plates close can put strain on joints and increase the risk of various bone and joint conditions.” Here’s a helpful chart to reference before taking your puppy out. Other tips to keep in mind when walking puppies include: Walk don’t run – Until your puppy is fully grown, avoid taking them for a jog, cycle ride, or any other type of vigorous exercise. Pay attention- While you’re walking, pay attention to your puppy, and stop if you notice them getting tired – even if it’s been less than the recommended exercise time. Vaccinations- avoid other dogs and public areas until 5-7 days after vaccination round two to keep them from getting sick. Heat- puppies, like adult dogs and humans, can be at risk for heatstroke if temperatures get too hot. Keep puppies inside if the temperature exceeds 90 degrees and pay attention to the pavement temperature as the ground can get much hotter than the surrounding air. Hold the back of your hand to the pavement for 10 seconds. If you can’t hold for the full amount, it’s too hot for your puppy as well. Play- Gentle tug of war games and rolling a ball slowly for your pup is okay, but Charging after a ball that has been thrown, or excessive rough and tumble with a larger dog should be avoided. Pet owners should talk with their veterinarian about any questions or concerns with their puppy’s activity or growing hips/joints. Being proactive and taking steps to optimize the health of your younger dog once they get to be about three years of age is a good thing as well! It means they’ll be less likely to develop problems with stiffness and mobility as they grow older. Supplements can be used by younger dogs- not recommended for use on puppies- but be sure to look for a product designed especially to support active and growing joints such as YuMOVE Young & Active joint support for dogs 5 years and younger. Interviews, additional veterinarian advice and supporting documentation available upon request. For more information on hip/joint health and keeping pets active for life, please visit https://yumove.com/blogs/health-guides. About YuMOVE YuMOVE is clinically proven* and the #1 hip and joint supplement in the UK** now available in the US. YuMOVE is on a mission to keep pets ‘active for life’ which is why we are committed to making the best joint support products in the world. Packed with unique ActivEase® Green Lipped Mussels, sustainably sourced from select New Zealand bays, YuMOVE is full of antioxidants and Omega 3. Its unique premium formula aids joint development supports active joints and structure and promotes mobility. www.yumove.com *Study conducted by the Royal Veterinary College of London, United Kingdom **Kynetec VetTrak data, sales through veterinary wholesalers, February 2021 About Lintbells Lintbells, the UK's #1 Vet Recommended Dog Joint Supplement company, currently helps more than 1 million dogs across Europe and the United States. In March 2019, Lintbells officially entered the US Market with the introduction of their most popular product abroad, YuMOVE Soft Chews. This joint supplement promotes joint and cartilage health in dogs of all breeds and sizes. Made from all-natural, human-grade, non-GMO ingredients, the secret to YuMOVE Soft Chews' success comes from Lintbells own ActivEaseÂ® Green Lipped Mussel (or GLM). GLM, a superfood derived from the purest sources in New Zealand, is an essential ingredient with extraordinary properties that improves joint function, mobility, and reduces discomfort in our dogs. This unique ingredient, rich with more Omega 3s than any other GLM, is naturally anti-inflammatory, meaning our dog's stiff joints are eased naturally. To learn more, visit www.yumove.com Contact Details Jamie Baxter +1 775-322-4022 jamie@theimpetusagency.com Company Website https://yumove.com/

August 31, 2021 10:31 AM Pacific Daylight Time

EBY - The Authority in Seamless Underwear - Announces $6 Million in Series A Funding and the Launch of their Limited Edition Seamless Luxe Collection

EBY

Women’s empowerment & tech apparel company EBY announces today that they have raised $6M in Series A funding. Co-Founded by entrepreneur Renata M. Black in 2018, EBY is the ‘authority in seamless underwear’ - utilizing uniquely applied no-slip-grip technology to their seamless panties and bralettes. The direct-to-consumer brand also works to enable women to support other women with the one decision they make every morning - the underwear they decide to wear. 10% of proceeds from EBY underwear sales go to the Seven Bar Foundation to empower women through microfinance: small business loans to women in poverty that lead to incredible outcomes. Colt Ventures, a Dallas based investment firm, led the company’s $6M Series A financing. Colt is a diversified firm that is active in biotechnology, oil & gas, technology, consumer/retail, special situations, and real estate. The firm has a long track record of successful exits and has made notable investments in e-commerce food delivery company Deliveroo, online video platform Rumble, and marketing automation platform Eloqua. "Now more than ever, we are excited to invest in a female led company such as EBY that is bursting with market potential and has a notable social mission to support women globally. Just like Colt Ventures, EBY is laser focused on the future. We were highly impressed with Renata’s bold vision and the business she has built to date. We are excited to support her as the company enters its next growth phase.” - Sundeep Agrawal M.D., General Partner EBY’s fast growth has garnered investment from other notable investors including Silicon Valley venture capitalist firm Azure Capital (which boasts a portfolio that comprises of Native Deodorants, Bouqs and Sleep 8), Robert DiRomualdo (Chairman of Ulta Beauty), Ken Goldman (former CFO of Yahoo), and Duncan Neiderauer (former CEO of the New York Stock Exchange). EBY plans to use the funding to open new channels, make key new hires, and expand their influencer marketing efforts to support their rapid growth, which has seen 10,000 5-star customer reviews in under three years. They will be launching several new product lines over the rest of 2021, including their Limited Edition Seamless Luxe Collection, launching today - ultra-comfortable, premium seamless panty and bralette sets ranging from $21-$69. Seamless Luxe pieces will be available in two, limited edition colorways: Sakura - a beautiful hand-painted floral print, and Roseata Fleur - a luxury, lilac-like purple. The print was created in partnership with emerging graphic artist Laura Matson, in keeping with EBY’s mission of empowering women in business. In addition to the Seamless Luxe Collection, EBY will launch additional premium collections, a period underwear, and a mesh collection throughout the rest of the year. Body-inclusive EBY offers seamless underwear in sizes XS-4XL, servicing over 100 million plus-size customers who cannot shop at some of the largest retail stores in the U.S. Its flocking technology acts as a second skin and has garnered EBY with a reputation as a best-in-class seamless product. EBY’s membership program also offers consumers an underwear subscription box with exclusive product and members-only pricing. The company’s core mission is female empowerment - not only through their offerings to their loyal subscribers and shoppers, but also by supporting women in poverty through the power of microfinance. By the end of this year, EBY will have impacted over 15,000 women and children out of poverty into business. “EBY is in a unique place in a competitive market as an all-size inclusive, tech-commerce brand with a social mandate. It’s not just about revenue and growth, it's about impact and creating lasting relationships with our customers.” - Renata M. Black, Co-Founder Prices for the Seamless Luxe Collection range from $21-$69 For more information on EBY, please visit https://shop.join-eby.com. Contact Details Amber Cardullo acardullo@ogakidigital.com Company Website https://shop.join-eby.com

August 30, 2021 08:08 AM Pacific Daylight Time

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