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SURVIVING THE BACK-TO-SCHOOL SCRAMBLE

YourUpdateTV

Emmy Award-Winning Television Host and Lifestyle Expert, Marisa Brahney partners with Afterpay, Famous Footwear and The Vitamine Shoppe. A video accompanying this announcement is available at: https://youtu.be/e_oyhHkTPXo It is the time of year parents break a sweat thinking about the back-to-school scramble, which includes scheduling, extracurricular activities, and shopping. In fact, according to the National Retail Federation, consumers are expected to spend record amounts for both back-to-school and back-to-college shopping this year. Spending is likely to reach an unparalleled $41.5 billion, which is up from last year’s $36.9 billion. Families with children in elementary through high school are projected to spend an average of close to $900 on back-to-school items this year. Emmy Award-Winning Television Host and Lifestyle Expert, Marisa Brahney shares a few of her favorite ways to get ready for another school year. FOOTWEAR One of the most popular back-to-school items continues to be footwear. Brahney says she’s not surprised, because all three of her kids and their friends love getting new shoes for the new school year. Additionally, as a parent, she mentions how kids’ and teenagers’ feet grow fast, and for that very reason, she keeps an eye on all the latest styles. Famous Footwear is the back-to-school destination for the whole family and home to brands consumers all know and love, including Nike, Crocs, Converse, New Balance, HeyDUDE and Doc Martens, just to name a few, all at a great value. Famous is the premier one-stop destination for back-to-school shopping, which makes the entire experience convenient. Whether online or in-store, families can find a wide selection of styles and trends. The lifestyle expert points out one of the things that stands out to her as a mom, and that’s Famous for the Perfect Fit. “Kids feet grow FAST! If you’re shopping in-store, seek out a helpful Famous Footwear Sizing Expert to ensure your kids’ shoes fit just right,” says Brahney, adding, “There are so many great styles to choose from for your kids to step into the new school year in style.” For more information visit any of the 900 Famous Footwear stores nationwide or online at famousfootwear.com. Social media handles: Facebook: famousfootwear Instagram: @famousfootwear HEALTH & WELLNESS Back-to-school season isn’t just about looking good, it is also about feeling good. Brahney says this is a high-energy time of year and parents and caregivers need to make sure everyone in the family has all the nutrients they need to make it through a busy day. “I keep an eye out for all the latest and greatest ways to do it,” says Brahney, adding “One brand, MaryRuth’s offers high-quality supplements for the whole family, with delicious tasting formulas that make maintaining healthy routines easy for kids and parents.” The best place to shop for these supplements is The Vitamin Shoppe and vitaminshoppe.com, the leading destination for lifelong wellness solutions. Liquid Morning Multivitamin is MaryRuth’s number one product. It is an easy-to-take liquid with minerals, amino acids, and multiple essential vitamins formulated for anyone from ages 1 to adult—pretty much an entire family. Brahney points out that it’s also vegan and sugar-free. “I’m a big fan of their Kids’ Organic Multivitamin & Postbiotics gummies in mixed berry and cherry flavor, as well as the Liquid Nighttime Multimineral coconut flavor to help support better sleep and healthy bones,” says Brahney. For more information or to find these supplements, visit The Vitamin Shoppe and vitaminshoppe.com. Social media handles: Facebook: https://www.facebook.com/maryruthorganics Instagram: https://www.instagram.com/maryruthorganics TikTok: https://www.tiktok.com/@maryruthorganics Twitter: https://twitter.com/maryruths YouTube: https://www.youtube.com/@maryruthorganics Hashtags: #MARYRUTHS FINANCIAL FITNESS The majority of back-to-school shoppers are searching out deals and they are also prioritizing budgets. Brahney highlights how back-to-school shopping can quickly add up and be a financial stress. “No matter the type of budget, whether robust or conservative, it really comes down to how shoppers plan on paying for their back-to-school items,” says Brahney, adding, “That’s why I really like the Afterpay app. As one of the leading buy now, pay later platforms, it’s a budgeting tool—so I can ease back into back-to-school shopping.” Afterpay partners with thousands of brands to offer interest-free, pay-in-four installment payments, which allows shoppers to buy all their back-to-school necessities now and pay over time, without the worry of interest and revolving debt posed by credit. Brahney says, “It's a one-stop-shop! So, whether you’re shopping in-store or online for computers, footwear, clothing… you name it… Afterpay empowers shoppers to pay how they want so they can get what they need for the new school year to be a success.” Find out more by downloading Afterpay app. Facebook: Afterpay USA Instagram: @afterpayusa Twitter: @AfterpayUSA Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 15, 2023 02:47 PM Eastern Daylight Time

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CITY GEAR HOSTS CUTZ 4 KIDS BACK TO SCHOOL CELEBRATION WITH FREE HAIRCUTS AND SCHOOL SUPPLIES IN JENNINGS, MO

Hibbett, Inc.

As summer vacation draws to a close and the new school year approaches, Hibbett | City Gear and Jordan Brand announce an action-packed Back to School celebration in Jennings. Cutz 4 Kids will take place on Sunday, August 20, 2023 at City Gear, located at 8005 W. Florissant Ave, in Jennings. The Back to School event will run from 12pm to 5pm. “We are grateful for our partners at Jordan for helping us host this year’s Cutz 4 Kids Back to School celebration for the Jennings community,” said Perry Wade, City Gear, District Manager. “It’s a great way to kick off the new semester and get the little ones excited about going back to class.” City Gear wants to make the back to school prep a little easier with some free stuff for families, while they are getting their back to school shopping done. The public is invited to stop by on Sunday, August 20 th from 12pm to 5pm to join the fun. City Gear will provide free children’s haircuts and school supplies to attendees. Each year, City Gear hosts special back to school events across the country to show appreciation to local families in their communities, who may be stretched with back to school expenses. The company hires professional barbers and brings them onsite to provide free professional children’s haircuts for attendees. There is a party atmosphere to get kids pumped up about the new school year with their fresh new cuts and free school supplies. Throughout the day there is music, special promotions, giveaways, light refreshments and much more. Children of all ages are welcome to get free haircuts and school supplies on a first-come, first-serve basis, while supplies last. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1143 Hibbett and City Gear specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

August 15, 2023 10:05 AM Eastern Daylight Time

Santa Clara Valley Open Space Authority Opens New Preserve to the Public: Máyyan 'Ooyákma – Coyote Ridge Open Space Preserve

Santa Clara County Open Space Authority

The Santa Clara Valley Open Space Authority (Authority) will open the 1,859-acre Máyyan ‘Ooyákma – Coyote Ridge Open Space Preserve to the public on Thursday, August 31. Five miles of new trails – including a new 3-mile segment of the Bay Area Ridge Trail and a wide range of accessible experiences – will be open for free to hikers on a schedule that balances recreation and nature experiences with the sensitive habitat for the many species that make their home in the preserve’s rare serpentine grasslands. For members of the media only: There will be a private preview of the preserve on Wednesday, August 30, followed by a trail dedication ceremony with the Bay Area Ridge Trail Council. To attend, please RSVP to news@openspaceauthority.org On October 14, 2023, the Authority will host a free Community Day celebration at the preserve. The event will feature special speakers and fun family-friendly activities. Details to come at openspaceauthority.org. The public may sign up to receive updates here. About Máyyan 'Ooyákma – Coyote Ridge Open Space Preserve Less than 15 miles south of downtown San José and nestled between the Santa Cruz and the Diablo mountain ranges, Máyyan 'Ooyákma in Northern Coyote Valley connects over one million acres of core habitat and open space. "Máyyan 'Ooyákma - Coyote Ridge is a biodiversity hot spot in Santa Clara County, and its opening as a preserve presents an unparalleled opportunity to educate the public about the importance of protecting habitats for endangered plants and animals and helping them adapt to a changing climate," said Andrea Mackenzie, general manager of the Open Space Authority. "With our free Butterfly Pass, bilingual interpretation, special hours and docent-led programs, the Open Space Authority is embarking on a novel approach to enlightening visitors about the pressing climate crisis and the sensitive species that rely on these lands. This place will serve as an inspiring outdoor classroom, welcoming people of all ages and abilities to learn about wildlife, climate science and how to responsibly care for the land." Trails and Access The trails at the preserve are organized as follows (see map below): MÁYYAN WÁAYI (COYOTE VALLEY) OVERLOOK TRAIL Distance: 1,000 feet | Average Grade: 5% SERPENTINE SPRING TRAIL | BUTTERFLY PASS REQUIRED | Distance: 1.3 miles | Elevation change: 1,000 feet TULE ELK TRAIL | BUTTERFLY PASS REQUIRED | Distance: 1.3 miles | Elevation change: <50 feet BAY CHECKERSPOT TRAIL | BUTTERFLY PASS REQUIRED | Distance: 2.5 miles | Elevation change: 1,000 feet Three of the preserve’s trails are located inside a “Habitat Protection Area,” where 1,830 acres are enrolled in the Santa Clara Valley Habitat Plan. To help safeguard the vulnerable species and natural resources present inside the preserve, the Habitat Protection Area will be carefully observed for human impacts and managed by Open Space Authority staff and volunteers. The area’s serpentine grasslands provide refuge for a wide variety of rare plants and wildlife, some of which have teetered on the edge of extinction. Among them are the Bay checkerspot butterfly, the Metcalf Canyon jewelflower, California red-legged frogs and tiger salamanders, tule elk, Western burrowing owls, golden eagles and numerous other birds of prey. Please note: A free annual Butterfly Pass is required year-round to access the trails inside the Habitat Protection Area. Passes are available at https://news.openspaceauthority.org/butterfly-pass-2023 To ensure that the Preserve’s sensitive habitat remain protected, all trails within the Habitat Protection Area will be closed Mondays and Tuesdays, with seasonal hours that will vary based on the needs of the local wildlife. Additionally, wildflower season traditionally attracts a lot of visitors on Bay Area trails, so starting March through May 2024, weekend access to the trails within the Habitat Protection Area will be available only via free docent-led hikes and events that require advance registration. Other important details about the visitor experience at Máyyan 'Ooyákma - Coyote Ridge: Parking at the preserve is limited to 42 vehicles. Amenities include an ADA all-gender restroom and paved pathways inside the central gathering area, seating and shaded picnic areas, shaded overlooks and multilingual educational interpretation signage in English, Spanish and Vietnamese. Due to the sensitivity of the preserve’s habitats, dogs and drones are not permitted anywhere on the property. No water is available at the preserve. Full details about preserve access schedule and regulations are online at https://www.openspaceauthority.org/preserves/coyoteridge.html “We are excited to welcome visitors to enjoy the trails," said Derek Neumann, field operations manager for the Open Space Authority. “This preserve is unlike any other in the Bay Area. It's home to many rare, endangered and endemic plants and animals, which is why our hours of operation and access to the Habitat Protection Area are seasonal and require the free Butterfly Pass. We want visitors to witness firsthand how unique this place is. We are asking everyone to do their part to help respect and protect the sensitive plants and wildlife that call this place home.” History of Máyyan 'Ooyákma – Coyote Ridge Open Space Preserve The preserve is located within the ethnohistoric territory of the Muwekma Ohlone Tribe of the San Francisco Bay Area, which worked with the Open Space Authority to integrate a Chochenyo translation of “Coyote Ridge” into the preserve’s name. Máyyan 'Ooyákma is pronounced “ My-yahn Oiy-yahk-mah.” The Tribe also helped develop bilingual interpretive materials at the preserve to give further visibility to the Chochenyo language. In 2015, the Open Space Authority permanently protected the property after successfully securing a total of $8.6 million in funding to protect the rare serpentine grasslands, the Bay checkerspot butterfly population found on the preserve and the r wildlife connectivity this location provides between the Santa Cruz Mountains and Diablo Range. The acquisition was made possible through the generous support of various public and private partnerships, including the U.S. Fish and Wildlife Service, the U.S. Bureau of Reclamation, the State Coastal Conservancy, the Wildlife Conservation Board, California State Parks, the Santa Clara Valley Habitat Agency, the Gordon and Betty Moore Foundation and the Resources Legacy Fund. Prior to its preservation, the property served as a buffer between the bustling Santa Clara Valley and a 5,127-acre facility for rocket and missile testing that United Technologies Corporation operated just a stone's throw away from San José. Funding for this public access project totaled $4 million, provided by the Open Space Authority's Measure Q, a $400,000 grant from the Gordon & Betty Moore Foundation, $400,000 in funding from the Metropolitan Transportation Commission’s Priority Conservation Area Grant Program and over $2.5 million from California State Parks. ### Click here for photos, B-ROLL, and brochures About the Santa Clara Valley Open Space Authority The Santa Clara Valley Open Space Authority conserves the natural environment, supports agriculture, and connects people to nature, by protecting open spaces, natural areas, and working farms and ranches for future generations. Since 1993, the Authority has protected almost 30,000 acres of open space, natural areas and working lands, watersheds, and wildlife habitat – providing ecologically friendly outdoor recreation and preserving the natural beauty and environmental health of the Santa Clara Valley. For more information, please visit openspaceauthority.org Contact Details Santa Clara Valley Open Space Authority Charlotte Graham, Public Information Officer +1 408-439-6541 cgraham@openspaceauthority.org Company Website https://www.openspaceauthority.org/

August 15, 2023 06:00 AM Pacific Daylight Time

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Dino the Diamond to Debut as the First of Three NFT Series from the Diamond City

Dino the Diamond

SOCH business mentors LLP is a company in India that helps family businesses. The latest news is that they have a new project called Dino the Diamond (DTD). This exciting venture is part of a three-series NFT collection that aims to change this industry. This project aims to create a presence in the blockchain for real diamond manufacturers to bring their products to Web3. This new NFT series will begin with the character Dino, crafted from the imagination of this young girl. Each piece of this collection will feature different diamond heads. Overall, the project aims to represent the essence of Surat's Diamond City. A Project Coming Directly from the Diamond City The young daughter of the project's founder has a strong passion for storytelling. This particular talent led to the creation of Dino the Diamond. Inspired by her short story titled "What if I Met an Alien?" the project relies on the idea that love and friendship have the power to transcend all boundaries. This ideology served as the foundation for the entire Dino The Diamond series. The story centers around Dino the Diamond, a character created by the founder’s daughter. This project exemplifies how one innocent idea can lead to something bigger and more meaningful. The idea behind this project is based on this story and the unique environment of Surat's diamond industry. Surat, also known as "Diamond City," is the right place for Dino The Diamond to take place. Surat's diamond business is worth more than $38 billion a year and cuts and polishes more than 95% of all diamonds cut and polished around the world. Surat has a booming diamond business that makes people's lives better. The Project's Declared Goals Dino The Diamond is a project with a purpose. It wants to make a digital world where people can show love and kindness to everyone, no matter who they are or where they come from. Dino The Diamond will facilitate direct connections between NFT holders and diamond manufacturers. The strategy intends to bring diamonds into the web3 world, positively impacting the diamond industry. Dino The Diamond wants people to think of diamonds as symbols of love and something that never gets old. The team's whitepaper clarifies multiple goals for this new project, such as: Engagement and Inclusiveness: creating a community that is highly engaged and supportive Innovative NFT Projects: providing a shared ecosystem for innovative NFT projects Successful NFT Projects: delivering successful NFT projects with great creativity and utility Empowerment of Newcomers: supporting and empowering those new to NFTs Becoming an Icon: becoming a kids/pop culture icon and brand in the digital world The emotion of Friendship: all Dino emotions are unique expressions of friendship, meeting love, and kindness Prosperity, Meaning, and Love: making all owners part of an unending journey of prosperity, meaning, and love. Additionally, it is relevant to understand this team's business view and value proposition. With $1.2 million invested in the development of Dino The Diamond, this project is a significant one for the industry. In terms of business value proposition, NFT holders can enjoy exclusive privileges. Connections to diamond producers and access to upcoming collections are among these benefits. Holders will also receive creative and commercial rights associated with their Dino. Moreover, this project works towards reducing carbon emissions by up to 92%, thus supporting ESG targets. The First Part of a New NFT Initiative Dino The Diamond uses advanced technology to create near-real Dino heads with unique diamond patterns. Diamond-cutting and polishing masters created these works of art. DTD has a lot of cool features. There are over 160 to 180 hand-drawn characters inspired by popular culture and 50 special Dino. dinosaurs. By offering this wide variety of distinct characters, there is something for everyone in the collection. The team at DTD is committed to creating something truly special by combining art and technology. An Innovative Focus on NFT Utility In terms of NFT utility, the team mentioned the following use cases: Connecting holders to diamond manufacturers in Surat, India - the "Diamond City" Offering creative and commercial rights for each NFT Granting access to the upcoming projects launching in the DTD ecosystem Inviting holders to exclusive events A staking system granting holders the chance to lock up NFTs and obtain privileges and rewards Membership benefits with entry into private forums and priority consideration for limited editions. The team chose 12 different diamond shapes like cushion, radiant, princess, and others to make their NFTs stand out. These features help to bring the collection of Dino The Diamonds to life and provide their holders with unique experiences. About Dino the Diamond Dino The Diamond is an NFT project that combines the enduring symbol of love with dazzling diamonds. It originated from SOCH Business Mentors LLP, a company based in Surat, India. The city is extremely famous for its ethical diamond manufacture. Dinos are special gifts that give access to exclusive things like new collections, special events, and other cool stuff. Additionally, it also includes all commercial and creative rights of Dino. This initiative represents a chance to buy real diamonds directly from one of the top 10 manufacturers in the world. The merge of luxury and Web3 intends to appeal to a large group of investors. The project will launch soon, and its unique NFTs will become available to the public. Anyone wishing to keep up to speed with the latest news can follow their official social media accounts below. Twitter | Discord Contact Details Chetan Raisa dtd.theonepercent@gmail.com

August 15, 2023 01:00 AM Eastern Daylight Time

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Experts encourage including HPV vaccine in back-to-school preparation for kids

YourUpdateTV

Every year, nearly than 40,000 men and women are diagnosed with a cancer caused by human papillomavirus (HPV) and about 14 million people, including teens, become infected with HPV each year. Recently, Heather Brandt, PhD, the Director of the HPV Cancer Prevention Program at St. Jude Children’s Research Hospital, conducted a satellite media tour to increase awareness and education about the importance of HPV vaccination in preventing HPV-related cancers. Dr. Brandt is urging parents and caregivers to include HPV vaccination in their child’s back-to-school immunizations. A video accompanying this announcement is available at: https://youtu.be/36xZsO3L3U4 There are several good reasons to immunize children against HPV as early as possible. HPV vaccination is recommended for males and females ages 9-26. HPV vaccination is encouraged to be completed by the 13th birthday, well before the potential for exposure to HPV, which is why Dr. Brandt is encouraging including HPV vaccination as part of a child’s back-to-school preparation. HPV can cause six different types of cancers: cervical, vaginal, vulvar, oral, anal and penile. One of the biggest misconceptions is that HPV only affects women, which is false. Men can also be diagnosed with HPV and carry the virus, which is why HPV vaccination is encouraged for both females and males. It is important that parents know which vaccines are recommended for their children and why. This allows for parents to have a thorough discussion with their child's health care provider and can avoid surprises and last-minute decision-making on vaccines. For more information go to stjude.org/hpv. ------------------------------------------------------------------------- BIO: Heather M. Brandt, PhD, is the Director of the HPV Cancer Prevention Program at St. Jude Children’s Research Hospital. Dr. Brandt, a social and behavioral scientist, focuses on working with stakeholders to prevent and control cancer by using evidence-based interventions through innovative, partnered approaches. About the HPV Cancer Prevention Program Launched in 2021, the HPV Cancer Prevention Program at St. Jude Children’s Research Hospital has set out to increase awareness and education about the importance of HPV vaccination in preventing HPV-related cancers. As the only NCI-designated Comprehensive Cancer Center dedicated solely to children, St. Jude Children’s Research Hospital has an important role and responsibility in increasing HPV vaccination rates locally, regionally, and nationally. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 14, 2023 11:13 AM Eastern Daylight Time

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CITY GEAR HOSTS CUTZ 4 KIDS BACK TO SCHOOL CELEBRATION WITH FREE HAIRCUTS AND SCHOOL SUPPLIES IN HOUSTON

Hibbett, Inc.

As summer vacation draws to a close and the new school year approaches, Hibbett | City Gear and Staple announce an action-packed Back to School celebration in Houston. Cutz 4 Kids will take place on Sunday, August 27, 2023 at City Gear, located at 3636 Old Spanish Trail in Houston. The Back to School event will run from 12pm to 5pm. “We are excited to welcome the Houston community to our annual Cutz 4 Kids event for free haircuts and other fun stuff,” said DeMarcus Collins, City Gear, District Manager. “And a special shout out to our partners at Staple for helping us put this together. It’s gonna be a great time for all!” City Gear wants to make the back to school prep a little easier with some free stuff for families, while they are getting their back to school shopping done. The public is invited to stop by on Sunday, August 27 th from 12pm to 5pm to join the fun. City Gear will provide free children’s haircuts and school supplies to attendees. Each year, City Gear hosts special back to school events across the country to show appreciation to local families in their communities, who may be stretched with back to school expenses. The company hires professional barbers and brings them onsite to provide free professional children’s haircuts for attendees. There is a party atmosphere to get kids pumped up about the new school year with their fresh new cuts and free school supplies. Throughout the day there is music, special promotions, giveaways, light refreshments and much more. Children of all ages are welcome to get free haircuts and school supplies on a first-come, first-serve basis, while supplies last. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1143 Hibbett and City Gear specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

August 14, 2023 10:13 AM Eastern Daylight Time

CITY GEAR HOSTS CUTZ 4 KIDS BACK TO SCHOOL CELEBRATION WITH FREE HAIRCUTS AND SCHOOL SUPPLIES IN KANSAS CITY

Hibbett, Inc.

As summer vacation draws to a close and the new school year approaches, Hibbett | City Gear and PUMA announce an action-packed Back to School celebration in Kansas City. Cutz 4 Kids will take place on Sunday, August 20, 2023 at City Gear, located at 8670 E. 63 rd St. in Kansas City.The Back to School event will run from 11am to 4pm. “We are excited to partner with PUMA to host this fun event for the Kansas City community to help kick off the new school year,” said Jennifer Holloway, City Gear, District Manager. “It’s always a fun time and the kids especially love getting in the Barber’s chairs for a new haircut.” City Gear wants to make the back to school prep a little easier with some free stuff for families, while they are getting their back to school shopping done. The public is invited to stop by on Sunday, August 20 th from 11am to 4pm to join the fun. City Gear will provide free children’s haircuts and school supplies to attendees. Each year, City Gear hosts special back to school events across the country to show appreciation to local families in their communities, who may be stretched with back to school expenses. The company hires professional barbers and brings them onsite to provide free professional children’s haircuts for attendees. There is a party atmosphere to get kids pumped up about the new school year with their fresh new cuts and free school supplies. Throughout the day there is music, special promotions, giveaways, light refreshments and much more. Children of all ages are welcome to get free haircuts and school supplies on a first-come, first-serve basis, while supplies last. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1143 Hibbett and City Gear specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

August 14, 2023 10:07 AM Eastern Daylight Time

The House of Suntory Proudly Celebrates 100 Years of Pioneering Japanese Spirits

Beam Suntory

The House of Suntory, the Founding House of Japanese Whisky, celebrates its 100th anniversary of whisky innovation: a major milestone not only for Suntory’s history but for Japanese spirits culture. In honour of this centennial, the House releases a Suntory Anniversary Tribute short as imagined by Academy Award-winning Director Sofia Coppola and starring Actor Keanu Reeves, as well as an exclusive 100th-anniversary edition of its world-renowned whiskies. Twenty years after filming Lost in Translation, Sofia Coppola returned to Japan to create the Suntory Anniversary Tribute. Coppola brings her artistic genius and admiration for Suntory Whisky to life as the creative director of the Tribute which honours Suntory’s illustrious past, present and future. The Suntory Anniversary Tribute tells the remarkable story of the brand’s heritage and whisky-making legacy over the last 100 years, depicting the meaning of “Suntory Time” through the eyes of its creator. The Suntory Anniversary Tribute, which features actor Keanu Reeves, a lover of Suntory Whisky and who previously appeared in a Suntory Reserve ad campaign in 1992, debuted earlier this summer during the Suntory Time 100th Anniversary Global Premiere event in New York City. The Tribute can now be viewed on The House of Suntory website here. “We are thrilled to announce the masterful cinematic work of art Keanu and Sofia have made to mark this monumental time in the brand’s history,” said Rob Tucker, Senior Brand Manager of The House of Suntory Canada. “As the pioneer of Japanese Whisky, The House of Suntory has played an immeasurable role in shaping the whisky culture in Japan. From our Fifth Generation Chief Blender Shinji Fukuyo’s iconic blends, to showcasing the blossoming of Japanese Whisky craftmanship over the past 100 years, the film perfectly commemorates the legacy and footprint the House has had during the past century. The Suntory Whisky-loving duo has surpassed all expectations and we could not be more proud to celebrate it and share with Canada.” Later this summer, Reeves will star in another creative project in partnership with The House of Suntory: a series of documentary shorts from filmmaker Roman Coppola titled: “The Nature and Spirit of Japan.” The series explores Japanese whisky culture inspired by harmony with nature ( Wa ), elevated by Japanese craftsmanship ( Monozukuri ) and enjoyed as an authentic Japanese cultural experience ( Omotenashi ). The docuseries will strike a balance between education and entertainment, aiming to foster a deeper exploration of The House of Suntory and Japanese culture overall. "I’m honoured to partner with Suntory Whisky again thirty years after our Suntory Reserve campaign,” said Keanu Reeves. “I’m a huge fan of Suntory Whisky, so it’s very special to collaborate in honour of this milestone anniversary. My admiration for the whisky goes beyond tasting the whisky. It is the elevated Japanese craftsmanship and attention to every detail that makes Suntory Whisky so special. As an actor honing and perfecting my own craft, sharing this process in a docuseries is a thrill.” In honour of the centennial, The House of Suntory is releasing several limited-edition whiskies that highlight the unique Japanese craftsmanship at Suntory’s whisky distilleries and their meticulous art of blending including Yamazaki 18 Year Old Mizunara, which will be available in Canada, and Hakushu 18 Year Old Peated Malt whiskies. Limited 100th anniversary labels of the flagship Yamazaki 12 Year Old and Hakushu 12 Year Old will also be released for the centennial. “Hakushu and Yamazaki whiskies are gifts from our past handed down by generations,” said Fifth Generation Chief Blender Shinji Fukuyo. “It is fitting to release limited editions as part of this incredible milestone, as they represent our relentless pursuit of quality and symbolize our promise to carry our philosophy on for the next one hundred years and beyond.” The centennial of The House of Suntory began with the establishment of its Yamazaki Distillery in 1923 —the first and oldest malt whisky distillery in Japan’s history. The House of Suntory founder Shinjiro Torii’s 100-year legacy began with a dream to “create an original Japanese whisky blessed with the riches of Japanese nature and craftsmanship,” which his grandson Shingo Torii carries forth today at Yamazaki and its distilleries across the country. Since its founding, The House of Suntory has been crafting world-class spirits and is known for Yamazaki, Hakushu, Chita, Kakubin, Hibiki, Suntory Whisky Toki and Ao, as well as Roku Gin and Haku Vodka. Currently available in various markets across Canada are Suntory Whisky Toki, Ao and Roku Gin with Yamazaki coming later this fall. This landmark anniversary is a significant milestone for The House of Suntory and for its home country of Japan. As a first step toward its promising future, The House of Suntory is investing 10 billion JPY ($77 million USD) to enhance its Yamazaki and Hakushu Distilleries which are currently closed for renovation and scheduled to reopen this fall. The House of Suntory has become synonymous with some of the best Japanese whiskies in the world today, and it has undoubtedly built a legacy worthy of celebration. The House of Suntory invites fans to join its new global membership program. Members will be among the first to hear about The House of Suntory new releases, receive priority consideration for invitations to consumer experiences*, learn news from the distilleries, gain early access to content and more. The House of Suntory membership program aims to bring Japanese whisky enthusiasts together around the world and provide a cultural journey through Japan. To sign up, please visit us online here. For more information about The House of Suntory, please visit us online here. *Limited number of invitations will be distributed in key cities. About The House of Suntory Since 1923, Suntory has been renowned as a pioneer of Japanese Whisky for its House of Master Blenders and for their Art of Blending. Founder Shinjiro Torii built Japan’s first malt whisky distillery in Yamazaki, and the Suntory legacy continued with Torii’s son and Suntory’s second Master Blender, Keizo Saji, who continued to establish distilleries including the Hakushu Distillery. As the generations of Suntory’s master blenders carry on, Suntory Whisky remains committed to heritage and innovation. The House of Suntory has been named four-time Distiller of the Year at the International Spirits Challenge in London, UK (2010, 2012, 2013, 2014). Suntory Whiskies are subtle, refined and complex. The portfolio includes Yamazaki, Hakushu, Chita, Kakubin, Hibiki, Suntory Whisky Toki and Ao. The House of Suntory portfolio also offers Roku Japanese Gin and Haku Japanese Vodka. Created from Japanese ingredients by the master artisans at The House of Suntory, Roku Gin and Haku Vodka represent the nature and spirit of Japan. This year, Suntory Whisky celebrates one hundred years of whisky innovation—a major milestone not only for the brand’s history, but for Japanese spirits culture as a whole. To mark this anniversary, The House of Suntory will be rolling out its centennial campaign throughout 2023. About Beam Suntory As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki®; and leading Scotch brands including Teacher’s, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails. A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory’s core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to inform consumers as they make choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com. Contact Details PRAXIS Meredith Nebel meredith@praxispr.ca PRAXIS Lindsay Craven lindsay@praxispr.ca PRAXIS Brenna Clarke brenna@praxispr.ca Company Website https://house.suntory.com

August 14, 2023 08:00 AM Eastern Daylight Time

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August 14, 2023 06:00 AM Eastern Daylight Time

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