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Quidel Corporation Hosts Upcoming Webinar to Help Health Professionals Distinguish Lyme Disease, Flu and COVID-19 During Frightening Respiratory Season

Quidel Corporation

With the common symptoms of flu, COVID-19 and Lyme disease all converging to form a frightening respiratory season, health care professionals nationwide will converge themselves to join an important webinar on Dec. 3 focused on how to correctly diagnose and treat these look-alike conditions. The webinar is being sponsored by Quidel, the California-based diagnostic health care manufacturer known for successfully developing rapid diagnostic health solutions. As reported by the Centers for Disease Control and Prevention, the trio of Lyme disease, flu and COVID-19 share the common symptoms of fever/chills, fatigue, muscle aches and headaches. That makes it both challenging and critical for health care professionals to properly distinguish one from the other so that they can correctly treat their patients for the corresponding ailment. “In particular, physicians need to have their radar up for Lyme disease, which is known as ‘The Great Imitator’ because its symptoms often mimic those of flu and, most recently, COVID-19 infections,” said Roxanne Carfora, D.O., who will be conducting the webinar. “Early diagnosis of Lyme disease is critical because if not caught early or if misdiagnosed, Lyme disease can have long-term debilitating consequences. With Lyme disease afflicting as many as 400,000 Americans each year, we view this as an epidemic within the pandemic.” A recovering Lyme disease patient herself, Dr. Carfora is board certified in anti-aging and functional medicine and has been practicing family medicine on Long Island for more than 25 years. She is the founder of New York-based Ageless MD, which combines family medicine, anti-aging medicine and aesthetics in one patient-friendly environment. Dr. Carfora is a graduate of New York College of Osteopathic Medicine, host of the radio program “Getting You Healthy, Naturally” and co-author of “Ageless Adventures,” which provides tips on how to live a more active, healthy lifestyle. Lyme disease is a bacterial infection that is spread when people are bitten by an infected deer tick. It can strike anyone at any age and can lead to a number of serious, life-threatening problems if not caught early. Leading the way in Lyme disease testing is Quidel’s innovative Sofia® 2 Lyme FIA test. This test provides a patient as well as his or her physician with indicative results within minutes as opposed to days, which has historically been the norm. Performed in the privacy of a doctor’s office or local clinic, it is also the only test that can get results from a simple finger prick of blood. With appropriate antibiotic treatment, most people with Lyme disease recover completely; but the key is catching it early, and that means not hesitating to get tested. Among those expected to attend the free Dec. 3 webinar are physicians; allied health professionals; health researchers; and representatives of physician offices, laboratories, urgent care centers and others interested in the subject. The webinar, titled, “Doctor, I’m exhausted and have a fever. Do I have COVID? Could it be the flu or even Lyme disease?” will take place from noon-1 p.m. (EDT). To register, visit quidel.com/webinars. About Quidel Corporation Quidel Corporation (Nasdaq: QDEL) is a leading manufacturer of diagnostic solutions at the point of care, delivering a continuum of rapid testing technologies that further improve the quality of health care throughout the globe. An innovator for over 40 years in the medical device industry, Quidel pioneered the first FDA-cleared point-of-care test for influenza in 1999 and was the first to market a rapid SARS-CoV-2 antigen test in the U.S. Under trusted brand names, Sofia®, Solana®, Lyra®, Triage® and QuickVue®, Quidel’s comprehensive product portfolio includes tests for a wide range of infectious diseases, cardiac and autoimmune biomarkers, as well as a host of products to detect COVID-19. With products made in America, Quidel’s mission is to provide patients with immediate and frequent access to highly accurate, affordable testing for the good of our families, our communities and the world. For more information about Quidel, visit quidel.com. Contact Details Jim Yeager +1 424-644-0225 jim@breakwhitelight.com Company Website http://Quidel.com

November 19, 2020 07:00 AM Pacific Standard Time

Cyvatar Adds Starter Subscription to CSaaS Offering

Cyvatar

Cyvatar today announced the availability of its starter subscription, a fast and cost-effective introduction to the company’s revolutionary all-in-one cybersecurity-as-a-service (CSaaS) offering. Cyvatar delivers outcomes-based solutions to organizations that cannot hire in-house security teams, do not have the runway to experiment with multiple security tools as they scale, or cannot compete against larger firms for the scarce number of skilled resources available. Its starter subscription offers businesses the quickest route to remediation--the process of identifying and closing gaps or vulnerabilities in a security environment--by bundling expert practitioners, proven technologies, and a strategic long-term roadmap into a fixed monthly price. The starter subscription also enables companies trying to maintain standards including SOC 2, CMMC, NIST, ISO, HIPAA, and PCI to achieve complete and continuous compliance even as regulations change. “Companies often don’t realize the hidden costs of maintaining compliance,” said Cyvatar Founder and Chief Experience Officer Corey White. “They think if they purchase a compliance tool or managed service, they’ll be covered--but that’s rarely the case. Too often, such solutions uncover more problems that require remediation without providing the capabilities to patch vulnerabilities and keep an organization’s data both safe and compliant. Our experts provide solutions across the entire security lifecycle as part of an inclusive all-in-one subscription model.” Cyvatar’s starter subscription covers incident response services, IT asset inventory, continuous vulnerability scanning security gap analysis, and a strategic roadmap to ensure that once an organization achieves remediation it preserves that solved state over time while maintaining all applicable compliance requirements. Rather than simply sending alerts, Cyvatar’s seasoned cyber veterans manage the entire security process, from assessment to continuous remediation and maintenance. “You can spend a small fortune investing in a series of pen tests, assessments, or other costly activities that don’t bring you any closer to remediation,” said Craig Goodwin, founder and chief product and strategy officer at Cyvatar. “Historically, companies had good security or full compliance, but not both. We’re revolutionizing the industry by ensuring both goals are met simultaneously so customers no longer have to sacrifice one to achieve the other.” The Cyvatar starter subscription delivers guaranteed cybersecurity and compliance outcomes at a fraction of the cost of legacy approaches: What security challenges are you trying to solve? What barriers do you face? Click HERE to get started with Cyvatar’s cybersecurity-as-a-service (CSaaS) subscription and register for the Subscription Launch Party on December 8th. About Cyvatar Cyvatar.ai is a transformative cybersecurity company that operates at the intersection of our customers and technology to define what a cybersecurity solution should be: guaranteed business outcomes that are measurable. We break down barriers to create positive experiences for passionate companies globally. Cyvatar is headquartered in Irvine, California. Learn more at https://cyvatar.ai/ and follow us on LinkedIn and Twitter. Contact Details KC Higgins +1 303-434-8163 kc@cyvatar.ai Company Website https://cyvatar.ai/

November 19, 2020 08:22 AM Eastern Standard Time

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DAVID KESSLER, CO-CHAIR OF BIDEN’S COVID TASK FORCE AND POSSIBLE HHS SECRETARY, HAS HISTORY OF OVERCHARGING TAXPAYERS FOR HIS TRAVEL EXPENSES AS UNCOVERED BY ETHICS WATCHDOG GROUP

National Legal & Policy Center

David Kessler, co-chair of Biden’s COVID-19 task force and a leading candidate to be his Health and Human Services (HHS) Secretary, resigned as President Clinton’s Food and Drug Administration (FDA) Commissioner in late November 1996 (after Clinton’s re-election) amid controversy for overbilling his travel expenses during his tenure and shortly after a court upheld a subpoena for his deposition in a major FDA case. The National Legal and Policy Center (NLPC) which led the investigation into Kessler’s travel expenses when Kessler was FDA Commissioner, is calling upon Joe Biden to dismiss Kessler from his COVID task force and remove him from consideration for HHS Secretary. NLPC’s investigation included hundreds of FOIA requests for Kessler’s travel vouchers and itineraries over a five-year period that were turned over to the House of Representatives Oversight Subcommittee of the Commerce Committee at the time, which launched an investigation, including a referral to the General Accounting Office. Reports about NLPC’s investigation stated, “A hotel room here. Dozens of excessive cab fares there. A government-discount plane ticket for the wife. For five years, Food and Drug Administration chief David Kessler submitted expense accounts riddled with nickel-and-dime overcharges in his favor, a review of records shows.” Kessler’s travel records showed that he was reimbursed for $5,732 for cab fares for which he had no receipts. Many of the fares were far in excess of actual costs - in some cases two or three times. For example, Kessler billed taxpayers $25 for a cab ride from his hotel (where a conference took place) to the airport across the street even though the hotel offered free shuttle service. Kessler also misused his government credit card to purchase his wife a government-discounted plane ticket to join him for a night at New York's luxury Waldorf-Astoria Hotel during an official trip in December 1992. In all of these cases, Kessler conveniently blamed his staff for the errors, but his explanations don’t add up. For example, Jim O’Hara, his spokesman at the time, said Kessler “was told by his staff that he did not need receipts for cab fares of more than $25, even though they were actually required.” [1] But why would Kessler think that receipts for cab fares over $25 were not required, but fares under $25 were required? In his 2002 memoir, A Question of Intent: A Great American Battle With A Deadly Industry Kessler gave yet another explanation of his travel overbilling. On pages 343-344 he claims he gave blank receipts to his staff and they estimated the taxi fare and blaming NLPC for questioning his integrity, which he wrote “ brought me as close to despair as I had ever been.” On his way out the door at the end of 1996, Kessler reimbursed the government $850 for excessive cab fares, although a full investigation and audit by the House Oversight Committee was not completed. The timing of his departure also allowed Kessler to escape a subpoena to sit for a deposition in a major FDA case that he vigorously fought on appeal but lost. Kessler’s preference to use the heavy hand of government was on display when, as one of his first acts as FDA head, he ordered the seizure of 12,000 of gallons of perfectly good orange juice because “Citrus Hill Fresh Choice” used the word “fresh” in its name, allegedly misleading consumers to think it was freshly squeezed even though the label said it was made from concentrate. “It’s clear that David Kessler’s effort to stage a come-back in government should be opposed because of his questionable past and his vain ambition to have government overregulate American society,” said Peter Flaherty, Chair of NLPC. “If he were in charge of the FDA, President Trump's Project Warp Speed to develop the coronavirus vaccine would have come to a bureaucratic snail’s pace, while a nationwide shutdown would be ordered,” added Paul Kamenar, NLPC’s counsel, who is familiar with Kessler’s overbilling abuses and the successful legal challenge to his unlawful off-label regulations of FDA approved drugs. Founded in 1991, NLPC promotes ethics in public life and government accountability through research, investigation, education and legal action. www.nlpc.org. Contact Details Dan Rene +1 202-329-8357 danrenejr@gmail.com Company Website http://www.nlpc.org

November 18, 2020 11:45 AM Eastern Standard Time

Convey Services Launches Cloud Exhibit

Convey Services

Convey Services, a SaaS technology company, today expanded its Cloud Conventions platform by launching Cloud Exhibit ™, a universal, portable, virtual exhibit environment that improves branding, and enhances attendee experience, when exhibiting or sponsoring any virtual event, regardless of the platform used by the tradeshow or conference. Cloud Exhibit is the digital version of a custom trade show booth that companies can use to showcase their products and services at dozens of different events and conferences, selectively displaying from a collection of formats and assets to match every audience. With Cloud Exhibit you can own a branded, content-rich exhibit environment connecting attendees to a custom experience. “Today, companies must adapt to virtual booth environments on event platforms that have the philosophy of one size fits all,” said Carolyn Bradfield, CEO of Convey. “As the virtual event trend expands into 2021 and beyond, companies large and small will exhibit at an increasing number of virtual events delivered over a variety of technology platforms. Exhibitors don’t have a say in the platform a trade show chooses, but they can control everything an attendee sees and can engage with. Cloud Exhibit provides a customizable, flexible, virtual booth environment that comes online in days without the time, risk, or expense of development. It maintains a strong corporate identity, provides better control of branding, and has an expanded set of sales tools.” How Cloud Exhibit Works Cloud Exhibit is built on Cloud Conventions’ technology platform providing exhibitors with a framework to create a custom branded display that can be linked to any virtual tradeshow. Attendees logged into a virtual event are connected to the Cloud Exhibit platform through hyperlinks or by single sign-on technology transferring the attendee into the Cloud Exhibit platform, creating a data record at the same time. Cloud Exhibit has many of the capabilities of a Cloud Conventions event portal including customization of the home page with graphics and embedded videos or 3D virtual technology. The platform is segmented into catalogs to organize and visually display content, showcase products, or segment individual brands and hold live or on-demand sessions. Every Cloud Exhibit comes with an attendee CRM, built-in email marketing and analytical reports to track engagement. “Customized, connected, focused and branded, a Cloud Exhibit showcases you in the way you want it to be seen and tracks engagement,” added Bradfield. “We created Cloud Exhibit in response to demand from exhibitors participating in Cloud Conventions-hosted events who are exhibiting at other events in 2021 on platforms that are less robust. Most event platforms do not provide companies with enough messaging control, branding, and a flexible experience to encourage attendee interaction, so having a permanent online environment that is portable only makes sense.” Cloud Exhibit comes with the technology framework to customize the homepage, organize content, create attendee dashboards, manage data records and relationships in the CRM, deliver virtual sessions and track activity. Cloud Exhibit portals include online training and an administrator help database to answer frequently asked questions. For more information on Cloud Exhibit visit: cloudconventions.com. About Cloud Conventions Cloud Conventions is a Virtual Trade Show and Conference Platform from Convey Services that brings new capabilities to a marketplace looking for solutions to replace the thousands of live trade shows, annual conferences and association meetings cancelled in the wake of COVID-19. Originally launched as ConveyLive, Cloud Conventions automates exhibitors and virtual booths, attendee registration, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Cloud Exhibit™, Cloud Kickoffs™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

November 17, 2020 01:45 PM Eastern Standard Time

Discovering the Joys of Tulsa… Safely

D S Simon Media

A trip to Tulsa may be a little different than it was before, but the heart of the city, it’s people, and it’s attractions haven’t skipped a beat. Recently, Tony Moore, Executive Director of The Gathering Place and Mary Beth Babcock, owner of Buck Atom’s Cosmic Curios on Route 66, teamed with Visit Tulsa and YourUpdateTV on a satellite media tour to discuss the new Tulsa Safely initiative. A video accompanying this announcement is available at: https://youtu.be/jeFYGC_BBt8 The Tulsa Safely initiative is uniting local partners and businesses who are adhering to all recommended CDC health regulations, like wearing masks. Places like Mother Road Market are doing outdoor patio dining and take-out only and ensuring that they are respecting social distancing guidelines. Route 66, with its quirky shops and stops, including Buck Atom’s, is a great family attraction that is also outside for easy social distancing. The route is iconic and has many exciting discoveries for a family to enjoy. The Route 66 Passport is an interactive way to enjoy the fabled roadway, allowing families to collect stamps from establishments along the route. The ever-inclusive and engaging Gathering Place, Tulsa’s 66-acre, $465 million public park that takes days to fully experience, is the top choice for family activities. The seasonal events are changing to address pandemic protocols and masks are required. The Tulsa Zoo, who just welcomed three new animals, also attracts families to explore the many enclosures that bring them face to face with all sorts of creatures. Masks are required and visitors must purchase tickets in advance to prevent crowding. The Oklahoma Aquarium boasts an impressive world-class collection of bull sharks and offers unique animal encounters for guests. The attraction requires masks, urges visitors to come outside of peak hours and mandates social distancing. Cultural institutions like Philbrook & Gilcrease Museums have outdoor events for families while The Botanic Garden and Tulsa’s River Trails & Parks offer family fun in any season. Tulsa is also known as a battleground for Civil Rights, and the Greenwood Cultural Center is a step towards exploring this history. Next year, Tulsa will be home to an even larger museum, Greenwood Rising, showcasing Black history in Tulsa. As a community, Tulsa is taking momentous steps toward healing.. Check out VisitTulsa.com for more information when you’re ready to travel again and come back early in 2021 for a full new website experience. About Tony Moore, Executive Director, Gathering Place As a hospitality park executive with more than 30 years of experience in the entertainment industry, Tony has served in a leadership capacity for some of the most respected entertainment brands including Universal Studios, SeaWorld Parks and Tampa's Lowry Park Zoo. Tony owned and operated a hospitality consulting firm, Attractions Management Group Inc. and is now serving as the Executive Director for a one of a kind, world-class, urban park, Gathering Place. About Mary Beth Babcock, Owner of Buck Atom’s Cosmic Curios on Route 66: A native of Bartlesville, Oklahoma, Mary Beth Babcock has become known as one of her state’s most talented and enthusiastic goodwill ambassadors. As the founder of such Tulsa mainstays as Dwelling Spaces and the famous Route 66 landmark Buck Atom’s Cosmic Curios on 66, Babcock’s boundless energy has helped put Tulsa on the map in all new ways. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 17, 2020 08:00 AM Eastern Standard Time

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CMMC Center of Excellence Announces Memorandum of Understanding with Maryland Innovation & Security Institute

Interoperability Clearinghouse

The Cybersecurity Maturity Model Certification Center of Excellence ( CMMC COE ), hosted by the Information Technology Acquisition Advisory Council (IT-AAC), a public-private partnership serving the public and private sectors for more than 15 years, is proud to announce a Memorandum of Understanding with the Maryland Innovation & Security Institute ( MISI ) and Dreamport Mission Accelerator. This unique partnership will extend efforts to advance the goals and objectives for improving the cyber and supply chain security and resilience of the US Department of Defense (DoD) global Defense Industrial Base (DIB) network of contractors, suppliers, and vendors. The executed MOU establishes a cooperative agreement between the Maryland Innovation & Security Institute and CMMC COE to partner in the furthering of their respective and complementary missions and objectives regarding the adoption, use, and expansion of CMMC based cybersecurity practices for the DIB contractor community and the information and communication technology community creating a broader CMMC ecosystem to improve security and resilience. Specific actions will include: The co-development of CMMC advisory services, cyber training and education programs to accelerate CMMC certification, increase cyber adoption and improve cyber protection & resilience. Collaboration on cyber technology knowledge sharing Co-sponsor symposiums, training programs and podcasts leveraging their combined cyber and IT expertise. Host regular working groups, with other partners, to enable collaboration and communications. Establish an independent Industry Cyber Security Advisory Council with peer organizations to advise and educate leaders across government and industry on the continued evolution and effectiveness of CMMC Through this exciting partnership, the CMMC-COE ( www.cmmc-coe.org ) will also focus on bringing together the many disparate cyber and national security communities of interest to reduce complexity, improve awareness, and accelerate industry effort to become more cyber resilient against the growing threats from nation states and criminal enterprises. The CMMC-COE partner network will be sharing a wide range of capabilities from member organizations, including; cyber standards frameworks, education, solution architectures, cyber mentoring, workforce, and other elements needed to scale to the demands of the entire DIB market place in the US and abroad (400,000+ contractors). The CMMC-COE establishes both a Market Place and Knowledge Clearinghouse that will include resources that support the overall effort, including white papers; tutorials; recorded webcasts; presentations; and more that will help reduce the cost and burden on small/medium size contractors already struggling from the impact of COVID. MISI is recognized as a leading provider of cybersecurity expertise and test and evaluation resource for cybersecurity technologies. MISI helps organizations by disrupting traditional innovation and accelerating the discovery of viable cybersecurity and related technologies that when combined with more mature technology, results in powerful new capabilities tackling new vulnerabilities and attack vectors launched at the US and the world. Acceleration is accomplished through maximum collaboration between our global cybersecurity and technology network of resources, academia, federal laboratories, and technology incubators and accelerators in our cyber mission accelerator facilities and labs, thereby, speeding up solution discovery through continuous probing of the marketplace and disruptive thought leadership. The team at MISI is deeply engaged with DoD suppliers across the nation and around the world as part of the organization’s efforts to find, test, evaluate, and develop as necessary, cost-effective cyber solutions in support of the nation and its supply chain. MISI’s work includes an almost two year deep dive into studying the challenges and state of the Defense Industrial Base ( DIB ) as it pertains to DFARS-7012 and readiness for the new CMMC requirements. For more information on the CMMC COE, please visit http://cmmc-coe.org email info@cmmc-coe.org or call 703-863-3766 For more information on the Maryland Innovation & Security Institute, please visit https://misi.tech/ About Us ---------- CMMC-COE.ORG is a unique non-profit public-private partnership, with a vision to accelerate Cybersecurity Maturity Model (CMM) adoption, and reduce time & cost for security compliance for our partners by leveraging commercial best practices, CMMC standards, and innovative solutions for a measurable success. Our mission, focused on DOD mission objectives, cost containment and expeditious CMMC compliance, is to help the DIB improve cyber posture and resilience, and simplify its acquisition. The CMMC-COE is hosted by the Information Technology Acquisition Advisory Council (IT-AAC), a public/private partnership (P3) chartered in 2007 as an honest broker to reach outside the confines of the Federal IT advisories that lack dynamic reach into the Global IT Market, and dedicated to the adoption of commercial IT management standards of practice and innovations emanating from the Global IT market. Team IT-AAC has already demonstrated the value of its decade long investment, and provides a unique value to agencies seeking to achieve accelerate the transformation of legacy processes and systems. Our Just-in-Time SMEs apply an innovative suite of Technology Business Management and Agile Acquisition Processes needed to assure the business value of commercial IT. The Interoperability Clearinghouse (ICH), is the managing partner that make up the 24 NGO/SDO organizations that make up the IT-AAC. ICH provides the contract vehicles, clearances, and critical resources proven to guide sustainable, measurable and repeatable processes needed to drive better investment decisions as the speed of mission need, while aligning existing processes, methods and workforce with IT reform mandates contained in Clinger Cohen Act, FITARA, IT MGT Act, EO13838. Contact Details Bob Dix +1 703-975-6633 bob.dix@it-aac.org Company Website https://cmmc-coe.org

November 16, 2020 10:00 AM Eastern Standard Time

Physician Compensation Programs Shifting to Address Changing Market Dynamics and Mitigate COVID-19 Financial Implications

SullivanCotter

SullivanCotter, the nation’s leading independent consulting firm in the assessment and development of total rewards programs, workforce solutions, and technology and data products for the health care industry and not-for-profit sector, recently released results from the 2020 Physician Compensation and Productivity Survey – which represents data from more than 800 organizations on nearly 244,000 individual physicians and advanced practice providers. The results reflect calendar year 2019 and, as the last set of benchmark data available prior to the onset of COVID-19, this year’s survey will serve as an important resource for organizations needing pre-pandemic compensation reference points for this critical workforce. “Although the pandemic has created a great deal of uncertainty – with many organizations making near-term modifications to their physician compensation programs as a result – we’re seeing a slow and steady adjustment to the ‘new normal’ as patient volumes have returned to approximately 90% of pre-COVID-19 levels. In some ways, the fallout from COVID-19 has simply accelerated the forces that were driving physician compensation changes prior to the pandemic, and the 2020 survey data will be very important in helping to determine how organizations are responding to these challenges,” said Tim Stamper, Senior Consultant, SullivanCotter. Physician Total Cash Compensation (TCC) While TCC has grown, on average, 2.5% annually since 2012, COVID-19-related reductions in surgical and non-emergent care have impacted the financial condition of many health care organizations nationwide – causing them to implement or consider a number of compensation and benefits-related modifications to help offset significant losses in revenue. According to SullivanCotter’s COVID-19 Physician and Advanced Practice Provider Compensation Practices Survey series, nearly 30% of participants had implemented or were considering pay reductions for front line physicians and nearly 40% of participants were doing the same for non-front line physicians as of May 2020. Median pay cuts were 11% and 15% for front line and non-front line physicians respectively. Other organizations made cuts in physician benefits in response to COVID-19. The most common benefit program changes in 2020 included eliminating or reducing retirement plan contributions, adjustments to PTO policies, and eliminating or reducing CME allowances. The majority of these actions were intended to be temporary and, as patient volumes continue to increase and organizations start to recover financially, many are returning to historical pay and benefits practices. Due to the financial impact of COVID-19, physician incentive programs have also come under scrutiny in 2020. Among respondents surveyed in May, 16% of organizations reported eliminating or reducing non-productivity incentive compensation in 2020 while an additional 38% were considering this action. Many organizations pay out these incentives at year-end, making these programs an obvious target for cost-reduction. Physician Productivity The 2020 Physician Compensation and Productivity Survey results continue to show a trend of flat or even declining median work RVU (wRVU) productivity across all major specialty categories. Since TCC showed modest increases in the 2020 survey, TCC per wRVU ratios have also increased. While we have anticipated growth in value-based incentives, wRVUs and productivity-based incentives still determine the majority of incentive or variable compensation as a percentage of TCC. Approximately 70% of organizations utilize wRVUs to determine compensation for primary care and specialist physicians, with wRVU productivity accounting for about 18% of TCC in plans with a base salary component and over 90% of TCC in plans without a base salary component. Less than half (44%) of organizations surveyed include a wRVU component for hospital-based physicians, who are instead paid primarily on base salary and shift-based models. As organizations focus their attention on maintaining patient access and minimizing the financial losses created by COVID-19, the emphasis on individual wRVU productivity will remain prominent. While the pandemic itself has had a sizable impact on patient volumes and physician productivity, the Centers for Medicare and Medicaid Services’ (CMS) proposed changes to the Evaluation & Management wRVU values loom large as organizations look ahead to 2021. These adjustments include an increase in wRVUs for most office-visit E&M codes due to added responsibilities physicians have absorbed over the last five years. As a result of the overall projected increased in wRVUs, a 10.6% reduction in the conversion factor was required in order to maintain budget neutrality. The proposed increase in wRVU values ranges from 28%-46% for established office visits, which will have a significant impact on compensation plans that use wRVUs as a determinant of compensation. Considerations for 2020 and Beyond Although COVID-19 has sharpened industry focus on supporting financial sustainability, other market dynamics and the timing of anticipated financial recovery are also influencing the way hospitals and health systems are approaching physician compensation in both the short and long-term. “Considering the implications of COVID-19 in 2020 and the impending impact of wRVU changes in 2021, the 2020 survey benchmark data represents the best data reference point for use in the near future. With appropriate context, it can serve as a foundation for understanding specialty market positioning leading into COVID-19, identifying recruitment and retention risks, and pinpointing areas of focus for targeted compensation adjustments as your organization moves forward with 2021 planning,” said Dave Hesselink, Principal, SullivanCotter. There are a number of important physician compensation considerations for organizations to assess as they continue to navigate the new normal: Be mindful of how to appropriately use 2020 survey data. Understand the timing of the data and consider what you are trying to assess before using it. It can be helpful in benchmarking the competitiveness of compensation program elements and incentive opportunities. Develop an approach to physician compensation now in response to CMS’ proposed wRVU changes. Organizations should be proactive in assessing how these changes will impact payer reimbursement and physician compensation programs. With continued uncertainty regarding the impact of the pandemic in FY2021 and beyond, be prepared for new pandemic-related challenges to patient revenues and physician compensation. Organizations would be well-advised to have a plan developed in advance of any new restrictions on elective and non-emergent care to mitigate additional financial losses. View an infographic summary of the 2020 survey results. For more information on SullivanCotter’s surveys or the upcoming Evaluation and Management wRVU value changes, please visit our website at www.sullivancotter.com, email us or contact us by phone at 888.739.7039. About SullivanCotter SullivanCotter partners with health care and other not-for-profit organizations to understand what drives performance and improve outcomes through the development and implementation of integrated workforce strategies. Using our time-tested methodologies and industry-leading research and information, we provide data-driven insights, expertise, data and technology products to help organizations align business strategy and performance objectives – enabling our clients to deliver on their mission, vision and values. Contact Details Becky Lorentz +1 314-414-3719 beckylorentz@sullivancotter.com Company Website https://sullivancotter.com/

November 11, 2020 08:00 AM Eastern Standard Time

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Unhygienic restaurants are flushing away repeat business – new Fine Dining survey highlights importance of a clean restroom to customers

Fine Hygienic Holding

89% of customers will not return to restaurants with poor washroom hygiene and 79% of customers prefer paper hand towels over hand dryers while 66% opting for sterilized products over regular hand towels A survey commissioned by Fine Solutions, the away-from-home division of Fine Hygienic Holding (FHH), one of the world’s leading wellness groups and manufacturer of hygienic paper products, has highlighted the importance of hygiene in the dining experience post Covid-19 lockdown, with 89% of UAE customers unwilling to revisit a restaurant with poor washroom hygiene. The survey by Kantar Middle East was created to understand the customer perspective and the correlation between loyalty and restroom hygiene. The survey of 500 respondents was conducted online across different nationalities, affluence levels and cities. The main findings show that customers placed more importance on cleanliness in the washroom (50%) than in the kitchen (48%) or interior - the area including tables, chairs, floor and billing counter (47%) - when it comes to hygiene factors that matter most in a restaurant. Elsewhere, cleanliness and operational condition (62%) were found to be the most important hygiene factors in a restaurant restroom. James Michael Lafferty, CEO of Fine Hygienic Holding, said: “This survey comes at an important time for both consumers and brands as we navigate the new normal of everyday life in the time of the Covid pandemic. Operators and brands are still adjusting to life post lockdown, implementing new protocols and adhering to new directives, and tackling the realities of business and life while re-engaging with their core customers. “We understand the importance of hygiene, it drives everything we do as a business. And this study emphasizes how highly customers and consumers place these considerations when it comes to their choices and their behavior.” The survey has uncovered some interesting findings on consumer preference towards hygiene and cleanliness, in an era when businesses can be affected by poor customer reviews and social media coverage. Although customers expect high hygiene standards across any outlet, the cleanliness of the dining area and restroom stand out. Customer perception of washroom hygiene is influenced by several attributes including the cleanliness and overall operational condition of toilets and handwashing area, dryness of floors, and availability of sanitation products. Cleanliness and availability of sanitation products in the restroom were rated highly important. Interestingly, while toilet cleanliness rated higher among female respondents, the availability of sanitation products such as wipes and sanitizers on tables polled higher among males. Taking a deep dive into hand hygiene, 79% of customers preferred paper towels over hand dryers, citing speed, health and texture as the main reason for their preference. Absorption power, biodegradable aspects and texture were the three most important attributes for paper towel users. Sterilized paper hand towels were also preferred to regular paper towels by 66% of those surveyed. The overall preference for paper towels fits in with a number of scientific studies which show that hand dryers spread 1,300 times more germs than paper towels. According to the study, preference for paper towels was found to be the highest among Arabs (87%), with absorption rated most important by Asian Expats, and thickness and brand considered most important in cities. Lafferty added: “The unique Fine Dine Program has been designed to recognize the efforts of F&B establishments in improving hygiene level at their facilities, and also to link consumers to a network of restaurants and dining options in the region with high hygiene levels.” Fine Hygienic Holding provides restaurants and a range of other businesses, from healthcare institutions, corporate offices, and industrial facilities, with carefully tailored solutions to ensure a clean and hygienic environment through its away-from-home division Fine Solutions. The Fine Dine Program network is exclusively available on www.finedineplaces.com. NB: the percentage figure given corresponds to the number of respondents who gave a rating of 9 or 10 to the survey questions About Fine Hygienic Holding: Fine Hygienic Holding (FHH), MENA’s leading manufacturer of hygienic products, serves consumers in more than 80 countries around the world. With its commitment to becoming “the shining star of the Arab FMCG business world,” FHH focuses on wellness, sustainability, state-of-the-art production processes, pioneering CSR programs, and award-winning products. The company offers a diverse array of products including facial tissues, napkins, kitchen towels, toilet paper, baby diapers, adult briefs, jumbo rolls, as well as away-from-home products to accommodate all types of private and public institutions, in addition to personal protective equipment (PPE). Contact Details Sylvia Sarkies +971 4 367 1084 sylvia.s@actionprgroup.com Company Website https://www.finehh.com/

November 11, 2020 07:15 AM Eastern Standard Time

Quidel Corporation Triple Winner in International MarCom Awards Competition

Quidel Corporation

Quidel Corporation has been honored with three awards for creative excellence from the international MarCom Awards competition, just announced. Quidel is the diagnostic health care manufacturer behind the industry’s most rapid and reliable in-office test for Lyme disease, the Sofia® 2 Lyme FIA test. The MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communications professionals, both corporate and agency. Quidel was cited for excellence while competing against more than 6,500 entries from the United States and several foreign countries. Quidel was presented with MarCom’s highest honor—a Platinum Award—for its soon-to-launch consumer-facing website titled “Lyme Disease Answers.” Created in tandem with its strategic and creative partner breakwhitelight, the website will provide consumers with the peace of mind that comes with increased knowledge of the prevalence, causes, warning signs and symptoms of Lyme disease as well as important information regarding the latest in Lyme disease testing and treatment. A Gold Award was presented to Quidel for its new series of attention-grabbing educational videos called “Quick Takes.” This soon-to-launch library of short and engaging videos, which will be regularly produced in the coming months with breakwhitelight, will help health care professionals and consumers alike enhance their knowledge of Lyme disease by providing the information, expertise and up-to-the-minute data needed to quickly and clearly confront this disease that afflicts as many as 400,000 Americans every year. Quidel was also honored by MarCom for a commentary by Roxanne Carfora, D.O., titled “An Epidemic Within a Pandemic.” Published in the August 2020 issue of Healthcare Business Today, the article calls Lyme disease one of the fastest-growing infectious diseases in the country and speaks to the needed partnership between medical science and consumers to understand the disease and to lessen its spread. Lyme disease can strike anyone at any age and can lead to a number of serious, life-threatening problems if not caught early. Leading the way in Lyme disease testing is Quidel’s innovative Sofia 2 Lyme FIA test. This test provides a patient as well as his or her physician with indicative results within minutes as opposed to days, which has historically been the norm. Performed in the privacy of a doctor’s office or local clinic, it is also the only test that can get results from a simple finger prick of blood. Given that the vast majority of patients tested are negative, not having to wait days for test results allows physicians and nurse practitioners to more rapidly treat those patients with positive results while more quickly pursuing other diagnosis and treatment for those who test negative. About Quidel Corporation Quidel Corporation (Nasdaq: QDEL) is a leading manufacturer of diagnostic solutions at the point of care, delivering a continuum of rapid testing technologies that further improve the quality of health care throughout the globe. An innovator for over 40 years in the medical device industry, Quidel pioneered the first FDA-cleared point-of-care test for influenza in 1999 and was the first to market a rapid SARS-CoV-2 antigen test in the U.S. Under trusted brand names, Sofia®, Solana®, Lyra®, Triage® and QuickVue®, Quidel’s comprehensive product portfolio includes tests for a wide range of infectious diseases, cardiac and autoimmune biomarkers, as well as a host of products to detect COVID-19. With products made in America, Quidel’s mission is to provide patients with immediate and frequent access to highly accurate, affordable testing for the good of our families, our communities and the world. For more information about Quidel, visit quidel.com. # # # Contact Details Jim Yeager +1 424-644-0225 jim@breakwhitelight.com Company Website http://Quidel.com

November 10, 2020 08:00 AM Pacific Standard Time

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