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ShopAgain’s Latest Release Provides Respite to E-commerce Advertisers in a Privacy-First World

ShopAgain

ShopAgain, a Shopify app by a North Carolina-based startup, has released an easy to use, single product that can help ecommerce sellers get the best insights on their online store visitors, create audiences seamlessly, personalize user experience and run email, SMS, and Direct mail campaigns in an automated way. Due to the latest AI technology from ShopAgain, Shopify stores are able to somewhat counter the challenges faced due to the recent advertising restrictions brought about by the ad tech giants in tandem with regulators across the globe. “ We are focused on building omnichannel marketing products for eCommerce companies to help them make the most of their existing user base. Our first product is for Shopify, and we will soon have products for other ecommerce platforms as well,” says Maruti Agarwal, Founder and CEO of ShopAgain. What makes apps like ShopAgain extremely vital in 2022 are the recent changes in digital advertising processes and scope. All these years, marketers with a fair media budget had it reasonably easy. The ad tech platforms did the heavy lifting of collecting and classifying online user data. Marketers could simply order the audience that they precisely needed. However, in recent years we have witnessed a whole lot of changes. In 2018, the EU passed the GDPR (General Data Protection Regulation), showing how it's done to the rest of the world. The CCPA (California Customer Privacy Act) was passed shortly after. As a result, the tech companies that control most of the world's advertising today had to actively take measures to protect user privacy. Be it Apple's iOS update that allows users to opt out of data sharing or Google's decision to remove third-party cookies from Chrome by 2023, all point in the same direction: A privacy-first future! " Marketers will have to think differently. The recent changes make it all the more important to focus on the data you own as a company. It can be either the zero-party data that customers willingly share with you, such as gender, and personal preferences, or first-party data that you can collect through their interactions with your brand. We have customers who have successfully grown revenue up to 24% using cross-selling and up-selling opportunities identified via ShopAgain without spending an extra penny on acquisition. It helps pull up the overall brand ROI substantially,” adds Agarwal, who comes with years of experience in handling AI and data science products and teams. Agarwal's views find support in recent publications by marketing tech majors such as HubSpot, whose advice is to focus more on retention than acquisition for better ROI. Products like ShopAgain are helping eCommerce store-owners make the most of the customer and user data to sharpen their marketing toolkit. Features like easy creation of audience segments, personalized communication via all available channels (direct mail, email marketing, SMS, pop-up forms, etc.), AI-enabled insights, and profound analytics are helping storeowners, upsell, cross-sell and also close on prospects. ShopAgain, has been funded by Softeq, a venture capital company based in Houston, Texas. As per, Joel Carter, CMO of Softeq & a veteran marketer, “ In the early days of database marketing, zero-party was one of the only options for marketers. After the rise of third-party lists, the paradigm shifted from static analog form to real-time digital which exposed numerous privacy issues. Now access is retreating. Building a relationship with customers in which they will freely volunteer valuable data is mission critical. We believe that ShopAgain will help ecommerce firms achieve just that! ” Along with Maruti Agarwal, ShopAgain is co-founded by Roshan Singh, who is the CTO of the company. Agarwal and Singh were colleagues at Meltwater, an industry-leading media monitoring and social analytics platform. Contact Details ShopAgain Maruti Agarwal +1 919-758-6084 maruti@shopagain.io Company Website https://www.shopagain.io/

July 28, 2022 07:01 AM Eastern Daylight Time

Cloudrise announces $10M in total funding

Cloudrise

Cloudrise, a tech-enabled services firm focused on securing data wherever it resides, is pleased to announce it has completed financing to raise the company’s total to-date funding to $10 million. Since launching the company in October of 2019, Cloudrise has worked with 100s of global customers, including numerous Fortune 500 enterprises, on their data protection and cloud security projects. During this time, Cloudrise has continued to exceed all stated financial targets and is investing significantly to expand service delivery and research and development teams, while raising the bar for data protection. To help further growth and innovation, Cloudrise secured additional funding in July from Three Kings Capital, with add-on capital from existing investors Stormbreaker Ventures and the Greater Colorado Venture Fund. With success comes the need to add more talent to Cloudrise’s Board of Directors, and Bill Ryckman, Managing Principal at Three Kings Capital, will join the Cloudrise board. "We are very pleased to be partnering with Cloudrise and its proven management team led by Rob Eggebrecht," Ryckman said. "Cloudrise is a well-known leader in the data protection market, with particular expertise in the cloud, and a reputation for delivering exceptional service. As more and more businesses embrace the cloud, Cloudrise has become an integral partner to a diverse set of clients across the country and around the world, helping to keep their data safe from cyber criminals. With its high-quality team and technology-enabled platform, Cloudrise is well-positioned to serve our collective mission on a much wider scale.” Cloudrise co-founder and CEO Rob Eggebrecht is excited about the future ahead for the company. “Our latest funding venture is a major milestone, allowing Cloudrise to fast-track industry-changing initiatives for how professional services are delivered in the cyber industry via our tech-enablement approach,” Eggebrecht said. “The current status quo for delivering professional services in the cyber industry is outdated, inefficient, and does not scale to the world of cloud computing in global enterprises today. While organizations are contending with the exponential growth of data and an excessive amount of cyber security application/platforms, traditional service providers are stuck in a mindset of a help-desk, ticket-driven world, attempting to throw more people at the problem.” Instead of throwing more time and resources at complex data security challenges, Cloudrise leverages a proprietary service delivery platform to increase efficiencies, enable better collaboration, and reduce time needed to deliver high-value outcomes. By bundling software and humans, Cloudrise delivers tech-enabled services that allow customers to realize an immediate impact for their business. Cloudrise continues to build on what has been a groundbreaking 2022, in which the company announced: The acquisition of CyberOrchard, an information security managed service organization located in the United Kingdom Jason Bird, CyberOrchard’s founder and CEO, as CTO at Cloudrise Cloudrise named as Netskope’s Global Services Partner of the Year Placement on the Managed Security 100 on CRN’s Managed Service Provider 500 list for 2022 ‘Best Solution in Data Security’ at Global InfoSec Awards by Cyber Defense Magazine Hiring Rob Zillioux as CFO The opening of a new global headquarters facility in Grand Junction, Colorado About Three Kings Capital Three Kings Capital is a mission-driven, family office-backed private equity platform that invests exclusively in cyber security companies. Its mission is to protect the world's assets, critical infrastructure, and personally identifiable information from cyber threats. Aided by an Advisory Board of government and private sector cyber security experts, Three Kings seeks to enable and partner with mission-driven companies at any stage of development. Its permanent, flexible capital base allows Three Kings to invest in any type of security within the capital structure. Three Kings is headquartered in New York City but seeks investment opportunities from around the country and certain other parts of the world. For more information, please visit www.ThreeKingsCapital.com. About Cloudrise Cloudrise is a technology-enabled services firm, specializing in delivering data security services customized to meet organizations’ business needs. Drawing from 20+ years of experience in the field, we have tailored our services to be laser-focused on securing organizations’ data wherever it resides. Cloudrise helps organizations elevate their data protection and privacy programs through assessments, technology enablement, and managed services. Cloudrise can be found at www.cloudrise.com or on LinkedIn. Contact Details Cloudrise Robert McLean +1 800-917-7619 sales@cloudrise.com Company Website https://cloudrise.com/

July 28, 2022 05:00 AM Mountain Daylight Time

DataWeave Releases 2022 Alcohol Report: Digital Alcohol Sales Show 3 Newly Emerging Trends

DataWeave

Price hikes seen as early as December 2021 for 27.5% of the 20,000+ alcohol SKUs tracked A switch to healthier, Ready-to-Drink beverages & premium agave-based spirits A retailer focus on hyperlocal growth strategies as measured by our Hyperlocality Index DataWeave, a global leader in eCommerce intelligence and AI analytics, today releases its 2022 Alcohol Report: Digital Visibility Is Reforming the Alcohol Industry. The report provides a data-rich view of online alcohol pricing, distribution, and demand trends across retailers and brands. DataWeave examines price changes and assortment composition by category and retailer in light of pandemic, supply chain, and market-driven economic changes. Analyzing over 20,000 alcohol SKUs, the report offers a Hyperlocality Index to showcase how successfully retailers have employed a hyperlocalized approach to the assortments they carry, along with growth trends in healthier ingredient categories like ready-to-drink (RTD) cocktails and agave-based spirits. DataWeave’s 2022 Alcohol Report shows price changes by online alcohol category from December 2021 to May 2022, as well as price changes by retailer and state-by-state geography for the same period. It also indicates shifts in product availability. “Looking at these aspects of nationwide online alcohol prices state by state provides insight into why alcohol retailers are moving toward hyperlocal strategies. In addition to ongoing global supply chain constraints and inflation, distinct regions of the country show strong preferences for particular beverages. This has amounted to significant variations seen across the country in price changes and availability,” said Karthik Bettadapura, CEO of DataWeave. “Our state-by-state analysis revealed how online alcohol retailers focused on expanding their geographic reach across the country as delivery laws evolved.” The 2022 Alcohol Report reflects changing consumer preferences and an increasing interest in health consciousness across categories from December 2021 to May 2022, with ready-to-drink beverages increasing in availability across categories, for example. The premiumization of agave-based spirits such as Tequila and Mezcal resulted in a 30 percent year-over-year sales bump, the report notes, as it contrasts this category with growth in others; there is also a deep dive into Share of Search insights for top brands in the whiskey category. “With inflation looking to remain at about 9% and dynamic pricing changing the competitive landscape daily, online alcohol retailers will need to focus on improving their inventories by expanding local reach, decreasing their delivery time, optimizing pricing, and improving the customer experience,” said Krish Thyagarajan, President and COO of DataWeave. We see our 2022 Alcohol Report as a bellwether for online alcohol sales trends as inflation continues to dominate the consumer mindset.” Report Methodology To come to its findings, DataWeave analyzed 20,000 SKUs, tracking price variations and stock availability across 12 online alcohol retailers and 1,500 brands, dating from December 2021 to May 2022, noting price variations and stock availability by retailer, state-by-state, and by category. # # # DataWeave is a leading provider of advanced sales optimization solutions for e-commerce businesses, consumer brands and marketplaces. The AI-driven proprietary technology and language-agnostic platform aggregates consumable and actionable Competitive Intelligence across 500+ billion data points globally, in 25+ languages, with insights to drive performance for more than 400,000 brands across 1,500+ websites tracked across 20+ verticals and ensure online performance is always optimized. Learn more about the power of big data and global level analytics in understanding the rapidly changing retail industry at DataWeave.com. Contact Details Meir Kahtan Public Relations, LLC (MKPR) Meir Kahtan +1 917-864-0800 mkahtan@rcn.com Company Website https://dataweave.com

July 27, 2022 10:30 AM Eastern Daylight Time

VOESH New York Wins Coveted 2022 Cosmoprof Beauty Award in the Natural and Organic Category

VOESH New York

Spa and body care leader, VOESH New York, has won the coveted Cosmoprof North America 2022 Beauty Award for their Shower & Empower Vitamin C Shower Filter in the Natural and Organic category. This prestigious win took place during Cosmoprof North America, July 12-14 th in Las Vegas, Nevada. The VOESH New York Shower & Empower Vitamin C Shower Filter removes residual chlorine and other impurities from hard water to rejuvenate skin and condition hair. Vegan probiotics strengthen and regenerate the skin barrier, while oatmeal powder softens and soothes for healthy, glowing skin. This innovative filter will turn your shower into your own spa-oasis and retails for $29. “Being recognized by Cosmoprof for our first-of-its kind product is beyond our dreams”, said Vera Oh, Co-Founder and Co-CEO of VOESH New York. “We are so honored and humbled, not only to be able to stand next to other amazing brands and products, but to have won”. The Cosmoprof Award is the most prestigious and recognized in the world of beauty and selects the best products in each category including skincare, hair care, nail care, and make-up, based on the criteria of innovation, and marketability, marketing impact, brand-building potential, and outstanding online presence. About VOESH New York: VOESH is the leading brand for head-to-toe vegan skincare for salons, retailers and direct-to-consumers. Their innovative products include Pedi in a Box, Shower & Empower Vitamin C Shower Filter, Collagen Gloves and Socks, and Mani in a Box. VOESH’s products are available on voesh.com, Amazon.com and various professional beauty stores and retailers such as Rite Aid, CVS, Costco, Urban Outfitters, and many more. In addition, they distribute their products in 40+ countries, including European Union countries. All of VOESH products are vegan, sustainable, cruelty-free, and proven to be effective. VOESH has been in business since 2013. About Cosmoprof North America: Cosmoprof North America (CPNA) is the leading business-to-business (B2B) beauty exhibition in the Americas. Recognized for its dynamic growth and unique programs, the event offers the entire beauty industry an opportunity to come together to make new relationships and foster collaborations. CPNA serves as the premier launching pad for new beauty brands by introducing revolutionary technologies, product innovations, and new channels of manufacturing, packaging, and distribution. Contact Details Absolute R Relations Colleen Mathis Colleen@absoluterrelations.com Deborah Kerner Deb@absoluterrelations.com

July 26, 2022 08:10 AM Eastern Daylight Time

FREE BACK TO SCHOOL HAIRCUTS AT CITY GEAR CUTZ FOR KIDS EVENT IN ATLANTA

Hibbett, Inc.

Hibbett | City Gear and Staple host Cutz for Kids Back to School event at City Gear in Atlanta on Sunday, July 31, 2022 from 12noon to 4pm. The Atlanta City Gear Cutz For Kids event is one of 19 being held across the country to get kids excited about the new school year and going back to campus in style. There will be free children’s haircuts from local barbers, music, refreshments and fun for the whole family. The public is welcome to stop by on Sunday, July 31, 2022 from 12 noon to 4pm to join the festivities and kids of all ages are welcome to get free haircuts on a first-come, first-serve basis. “Staple is partnering with us on this fun back to school event to pump up the kids and the community about the new school year,” said Ben Knighten, Senior VP Operations, Hibbett, Inc. “The concept was created about four years ago by one of our Associates and has been so well received, that now the event is duplicated across multiple Hibbett and City Gear markets.” City Gear Atlanta is located at: 2685 Metropolitan Parkway, Suite B, Atlanta, Georgia 30315 About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1105 Hibbett and City Gear specialty stores, located in 35 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

July 25, 2022 10:05 AM Eastern Daylight Time

FREE BACK TO SCHOOL HAIRCUTS AT CUTZ FOR KIDS EVENTS IN BILOXI & GULFPORT

Hibbett, Inc.

Hibbett | City Gear and Reebok host Cutz for Kids Back to School events at Hibbett & City Gear stores in Biloxi and Gulfport. Both stores welcome the public to stop by on Saturday, July 30 from 11am to 4pm to join the festivities. Kids of all ages will be able to get free haircuts on a first-come, first-serve basis. The Biloxi Hibbett and the Gulfport City Gear Cutz For Kids events are two of 19 being held across the country to get kids excited about the new school year and going back to campus in style. There will be free children’s haircuts from local barbers, music, refreshments and fun for the whole family. “We love to show support for our local community and hosting these events with our generous partners at Reebok will start the new school year off right,” said Ben Knighten, Senior VP Operations, Hibbett, Inc. “Cutz For Kids has been well received since we launched it four years ago and now the event is duplicated across multiple Hibbett and City Gear markets.” Hibbett Biloxi, 2650 Beach Blvd., Suite 21, Biloxi, MS 39531 City Gear Gulfport, 173 Hardy Court Shopping Center, Gulfport, MS 39507 About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1105 Hibbett and City Gear specialty stores, located in 35 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

July 25, 2022 10:04 AM Eastern Daylight Time

Minuteman Press Million-Dollar Circle Member Michael Levy Grows Sales for Levittown and Farmingdale Franchises

Minuteman Press International Inc

Michael Levy owns Minuteman Press in Levittown, NY located at 3000 Hempstead Turnpike. In June 2021, he also purchased the original Minuteman Press franchise in Farmingdale, NY located at 324 Main St. Already a member of the Minuteman Press International President’s Million-Dollar Circle, Michael has continued his strong sales growth in the first two quarters of 2022, including record monthly gross sales in March 2022. Key Drivers of Growth When asked about the key drivers of his growth in 2022, Michael shares, “Some would say luck, I would say persistence, perseverance and simply being known to be someone who gets things done. While there have been many challenges due to supply chain issues for the past year or so, I was able to use that to my advantage.” Michael further explains how he has been able to manage and overcome supply chain issues, saying, “For example, I had a customer contact me for a job I had never done before but I had done other jobs for this customer. It was a huge job, for 150,000 each of two envelopes. Someone else, who normally does this job for them, was not able to get the stock. So, the customer called me and told me what happened and asked if I can help.” He continues, “I spent two days researching and I was able to get both items for them and deliver them when they needed. One of the suppliers was through one of the field reps at Minuteman Press International, so it was great I could leverage that connection with my franchisor. I ended up producing $25,000 worth of envelopes I had never done before, and they just recently asked me to quote their next order of 200,000 of each one.” Michael sees the wide variety of products offered by his two Minuteman Press franchises as another competitive advantage. He says, “It’s examples like that envelope order plus the other items we offer that most other printers do not, such as in-house screen printing, embroidery, dye sublimation, and stamp production, that allows us to stay busy and grow. Another key is to have enough customers ordering products that when one is slow, others are not. This is a key ingredient, especially with my larger clients.” Promoting the Return of Live Events on Long Island As more live events, concerts, ball games, and trade shows return to Long Island, Minuteman Press is well-positioned to pitch in and help promote them. Michael shares, “It is very nice to be getting orders for tickets, programs, journals, and most importantly, items for trade shows and community events. Promotional items and apparel have really picked up over the past 6 months and that is because these events are happening again. That certainly gets me excited to be able to offer such a wide range of products that cater to all of my customers.” As for what advice he would give to other Long Island business owners right now, Michael shares, “Of course, every business is different, but one thing all businesses must do is to market themselves. Marketing is a very wide-ranging word and can be done in many different forms. Simply wearing a logo polo shirt is marketing. In addition, advertising, mailings, flyers, business cards, promotional items, apparel, and anything you can put your company logo on are all forms of marketing.” He adds, “That is exactly where I, as the owner of two Minuteman Press franchises, come in and help. We can put your logo on just about anything that allows you to market your business. I always tell my customers when they ask, ‘What type of marketing should my business do?’, to try a little bit of everything and see what works best for your specific business.” To find your local Minuteman Press on Long Island, visit their brand new consumer website, https://minuteman.com. For Minuteman Press franchise opportunities on Long Island, visit https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

July 25, 2022 10:00 AM Eastern Daylight Time

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U.S. Chamber of Commerce says Retail Theft a ‘National Crisis'

YourUpdateTV

A video accompanying this announcement is available at: Organized retail theft rates have spiked significantly in the past year, affecting communities across the nation. This theft is perpetrated by organized criminal rings that steal large amounts of goods from businesses of all types and sizes with the intent to resell them, particularly online. The problem is so severe that 54% of small business owners experienced an increase in shoplifting in 2021. These crimes are not victimless. In addition to the growing number of thefts that turn violent, innocent consumers, employees, local communities, and business owners and shareholders bear the costs of rising retail theft. What can be done, how big of an issue is retail theft in your local area, and what role can Congress play? The U.S. Chamber of Commerce is demanding that Congress take action to address the rise of organized retail theft – arguing the issue has become a nationwide emergency. Retailers that were already struggling to rebuild their businesses and attract customers due to the COVID-19 pandemic are “now faced with large-scale theft and looting, much of it stemming from organized crime,” Neil Bradley, the U.S. Chamber of Commerce’s chief policy officer, said. “Retail theft is becoming a national crisis, hurting businesses in every state and the communities they serve,” Bradley added. “We call on policymakers to tackle this problem head-on before it gets further out of control. No store should have to close because of theft.” The average large retailer lost $700,000 per $1 billion in sales as of 2020 — an increase of more than 50% over a five-year period, according to the National Retail Federation. The Chamber of Commerce called on federal and state lawmakers to take concrete steps to address the problem. Those recommendations include urging Congress to pass legislation to stop the sale of stolen goods online; pressing states to update the definition of organized retail crime and increase penalties; and encouraging law enforcement and prosecutors to hold those who engage in organized and significant retail theft accountable. For more information, visit www.uschamber.com/retailtheft. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 25, 2022 10:00 AM Eastern Daylight Time

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Theorem Names Reem Al-Basri as New Head of Digital Media Strategy, Expanding DTC Capabilities Globally

Theorem Inc

Theorem, a full-service flexible digital marketing solutions provider, has expanded its senior team with the addition of Reem Al-Basri, who joins to lead in the company’s London office as the Head of Digital Media Strategy. Reem’s focus is on growing Theorem’s global business with a particular emphasis on expanding Theorem’s client base in the retail and DTC sectors. Theorem has a strong foothold in the media industry, working with brands such as Dow Jones, Hearst, New York Times, Salesforce and Amazon, among others. Al-Basri is responsible for driving growth globally through Theorem's key DTC, retail and automation solutions and media, creative, marketing, CRM, custom-built technology and data services. Coupled with strategic partnerships with Salesforce, LinkedIn, Sailthru and Selligent, Theorem’s offerings enable brands and upstreaming companies to excel across industry-leading platforms. Theorem is also unique in that it operates on an agile purpose-led working model that is firmly rooted in supporting clients’ overall business goals and marketing strategies, resulting in scalability, productivity and enhanced revenue flow. “As inflation increases and the cost of living rises, brands in the retail sector require an agile, solutions-driven partner who can quickly pivot to where there are opportunities,” said Al-Basri. “With Theorem’s unique approach to pioneering the future of full-service flexible marketing solutions, I am excited to work alongside the leadership team with a shared vision of expanding Theorem’s client portfolio and continue offering best-in-class marketing solutions to our clients.” Al-Basri’s strategic appointment comes at a critical time for the business, with the digital advertising market projected to reach $602.25 billion globally this year. A media expert with more than 14 years of experience in the marketing industry, Al-Basri brings a proven track record of building and leading successful integrated digital, content and social strategies that drive revenue and support business growth for some of the largest global brands in the luxury, fashion and beauty, CPG, retail and DTC industries. Previously, Al-Basri held several different titles while working at Publicis Group including business managing director of media, head of integrations, content strategy and development as well as social and influencer marketing. Al-Basri brings with her experience and a true affinity for driving strategic brand integrations, delivering data-driven omnichannel strategies and content solutions to the largest portfolio of clients in the EMEA region. “Reem has the impressive expertise and background needed for the demanding Head of Digital Media Strategy role and she will play an integral role in driving the growth for the UK market and the overall D2C solutions to help offer brands and clients an optimized ecommerce ecosystem, while future-proofing their businesses for scale,” said Jay Kulkarni, CEO and founder of Theorem. “We are thrilled to have such a marketing powerhouse join our team as we strive to pioneer the future of digital marketing solutions.” About Theorem Founded in 2002, Theorem creates, delivers and optimizes digital marketing campaigns for some of the world's most successful brands. By offering scaled technology, media, operations, marketing, CRM, and creative solutions under one roof, Theorem can provide flexible, full-service marketing solutions to their clients. Theorem’s consultancy teams and operational expertise helps brands simplify, streamline and automate complex digital tasks. This value exchange saves clients time, reduces their costs, and increases their revenue. For more information, visit www.theoreminc.net. Contact Details Kite Hill PR Isabella Roy +1 843-693-7161 isabella@kitehillpr.com

July 25, 2022 09:00 AM Eastern Daylight Time

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