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Breaking the Stigma Around Obesity and Weight Loss Medication

YourUpdateTV

There is a long history of stigma surrounding obesity and weight loss medications. When diet and exercise don’t lead to effective weight loss, sometimes it’s our biology that’s holding us back. Recently, Dr. Rekha Kumar, Head of Medical Affairs at Found, conducted a satellite media tour to talk about personalized weight loss and its benefits. A video accompanying this announcement is available at: https://youtu.be/qUhnxU91uPY Science shows that our biology can dictate up to 70% of weight gain, loss, and maintenance — yet the weight loss industry still reduces a person’s success to diet, exercise, and willpower. A variety of biological factors like genetics, hormones, metabolic rate and others contribute to our body’s “setpoint weight,” which is a certain weight that your body favors that is usually at the higher end of the scale. Your body wants to stay at this weight and fights hard to keep you there, and will even lower your metabolism or amp up your hunger signals to get back to your set point weight. Blaming obesity on a lack of willpower can take a psychological toll, causing people to feel shame, guilt, frustration or judgment, and fail to address biology as the core issue. Why Prescription Medication for Weight Loss? Obesity is a complicated disease that affects 40% of the US population, and it takes a personalized approach to each individual’s biology to treat it. Prescription medication can help people lose weight by fighting against their biology. Some medications work by suppressing appetite, and others work by curbing cravings. Weight loss medications have different mechanisms, and a doctor will have to evaluate if you're a good candidate for any of them. Not every medication is right for every person, and it’s common that if one doesn't work, a clinician might recommend trying a different medication. Historically, clinical care pathways for obesity management have only been available for patients at premiere academic medical centers, and typically have long wait lists. The Found’s program addresses a clear gap in access to weight care: Today, more than 40% of Americans have obesity, and yet only 1% of physicians specialize in obesity medicine. The medications Found offers are supported by clinical evidence to be highly effective and safe for helping aid with weight loss. Found has seen that members receiving medication plus behavior change support on the Found program have lost at least 13% more weight, and in some cases up to 229% more weight, than people receiving the same medication in clinical studies. Found is the largest online weight care clinic in the country, helping more than 160,000 Americans with their weight loss journey to-date. Found offers 13 different medications that can be combined to create more than 60 different possible treatment paths, available through their Prescription Program, each uniquely paired to address a person's biological and medical history. Found’s wide toolkit of medications fundamentally helps to serve a broader audience than others in the space. The Practice of Responsible Prescribing Found-affiliated providers are trained in the Found treatment protocol, which looks at various factors to determine the medication that will be safest and most effective for a member’s individual needs.Found-affiliated practitioners prescribe both FDA-approved branded anti-obesity medications as well as off-label generic combinations when determined safe by the treating clinician. The medications prescribed are the same medications that are offered in premiere academic medical centers.Treatment through the Found platform expands access to obesity treatment by bypassing long waitlists for appointments and copays for visits at in-person clinics. Found-affiliated medical providers are expected to always provide treatment and care that is in the best interest of their patients. For more information on Found’s weight care program, please visit joinfound.com Bio for Dr. Rekha Kumar, M.D., M.S. Dr. Rekha Kumar is recognized as an international leader in the field of Obesity Medicine. She is Head of Medical Affairs at weight care platform Found, as well as a practicing endocrinologist at an academic medical center in New York City. She also served as the former medical director of the American Board of Obesity Medicine. Dr. Kumar has lectured internationally on the topic of the medical assessment and treatment of obesity. She has published several papers and textbook chapters in her field and serves as an Associate Editor of the journal Obesity. She is frequently quoted in the media on topics ranging from the diabetes epidemic in the United States to discussing fad diets, exercise trends, and the complications of Covid-19 in patients with obesity. Dr. Kumar’s areas of expertise include the clinical assessment of patients with obesity and metabolic syndrome, the effect of obesity on reproductive health and fertility, and thyroid disease. Dr. Kumar completed her undergraduate studies at Duke University then received her master’s degree in Physiology from Georgetown University. She continued on to receive her M.D. from New York Medical College and completed her residency training in Internal Medicine at the New York Presbyterian Hospital/Weill-Cornell Medical College. Dr. Kumar obtained her clinical fellowship in the combined Diabetes, Endocrinology, and Metabolism program at the Weill-Cornell Medical College/New York Presbyterian Hospital and the Memorial Sloan Kettering Cancer Center. Dr. Kumar has traveled abroad to India, China, and Tanzania to understand the scope of metabolic disease globally. She serves on the board of advisors of the Duke Global Health Institute. Dr. Kumar is Board Certified in Internal Medicine, Endocrinology, Diabetes, & Metabolism, and Obesity Medicine. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 22, 2022 07:00 AM Eastern Standard Time

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Madelaine Petsch Announced as First Celebrity Ambassador of Bamboo Underwear

Full Scope PR

Bamboo Underwear is thrilled to announce Madelaine Petsch as its first celebrity ambassador. As the official face of the brand, the Riverdale actress will appear in campaigns throughout the year. Bamboo’s mission is to bring the most comfortable underwear to the world, made using the highest quality viscose from bamboo, fabric that is breathable, moisture-wicking, and thermo-regulating. Bamboo offers an assortment of underwear and apparel. Bamboo Underwear fabric is known for being four-times softer than cotton which, just like bamboo sheets, gets softer over time. “I’ve been a fan of Bamboo for a long time so I’m very excited to be working with them now!” says Madelaine. "Madelaine Petsch is an incredibly talented actress and we are thrilled to have her as the face of Bamboo Underwear,” says Mathieu Landry-Girouard, Bamboo Underwear Co-Founder. “Madelaine really embodies the confidence and strength that our product helps people to feel, and we are excited to share all that this new collaboration will bring.” To kick-off the partnership, Bamboo Underwear will offer a generous Black Friday Sale starting from November 21st offering up to 75% off storewide, freebies, and many exclusive offers. The bestselling, everyday essential pieces are available at bamboounderwear.com and range from $21 – $66 in sizes XS-XXL. The brand also proudly provides carbon neutral shipping and 100% recycled shipment bags, which are compostable, biodegradable and reusable. ABOUT BAMBOO UNDERWEAR Bamboo Underwear is an underwear company that focuses on making the world's mostcomfortable underwear. From women's bralettes to men boxers, the company uses premiumviscose from bamboo to make sure wearers are comfortable all day long. Since its launch in2018, the brand has seen rapid growth in North America. Contact Details Chad Schubert chad@fullscopepr.com Jack Ketsoyan jack@fullscopepr.com Company Website https://www.bamboounderwear.com/

November 21, 2022 02:50 PM Eastern Standard Time

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Minuteman Press Franchisees Dawn and Dean Seifert Celebrate 15 Years in Youngstown, Ohio

Minuteman Press International Inc

Dawn and Dean Seifert, owners of two Minuteman Press franchises in Youngstown and Warren, Ohio, are celebrating 15 years in business for their Youngstown location, which opened in May 2007. Minuteman Press in Youngstown is located at 3200 Belmont Avenue, Youngstown, OH 44505. In January 2020, Dawn and Dean purchased Minuteman Press in Warren located at 2460 Elm Road NE, Unit 500, Warren, OH 44483. Prior to franchising with Minuteman Press, Dean grew up in a family-owned print shop while Dawn worked in banking. They decided to own a business “to set our own destiny,” says Dawn. When asked about their success and longevity over the past 15 years, Dean says, “There are 4 keys to our business: Being able to have two of our four children work with us in the family business. Our customer service – we never tell a client that something can’t be done. We update our equipment when needed to make sure we operate efficiently. Following the Minuteman Press franchise system and marketing to our clients and community.” Dawn adds the following insights on how they have successfully marketed the business. She says, “There are 4 primary ways we have grown our business: Getting involved in the community and sponsoring various local events. Visiting our clients on a regular basis. Providing customers with our branded promotional items. Utilizing email marketing campaigns.” For Dawn and Dean, their high-demand products from clients include “custom printed brochures, branded promotional products, and full-scale direct mail marketing campaigns that include graphic design, printing, and mailing.” Dean says, “People still like to have something to hold onto and printing is the perfect way to put your brand in their hands and make a lasting impression.” Today, the local business community is looking bright. Dean shares, “We are excited to be part of a community along Liberty’s Belmont Avenue Business Corridor, which is the Mahoning Valley’s home base for many family-owned businesses. We are local businesses supporting each other and our customers. One of the biggest rewards of owning this business is building real relationships with our clients and having them become part of our family.” As part of the Minuteman Press franchise system for 15 years, Dawn and Dean share their three key benefits of franchising: “The corporate and local regional offices are always just a phone call away. The training was perfect for us and laid the foundation for how we operate our business. The Minuteman Press FLEX software helps us manage our business – it is easy to learn and operate/maintain.” As for what advice they would give to other businesses owners right now, Dean says, “Don’t try to do everything yourself. Also, treat your employees right and share your growth with them.” For more information about Minuteman Press in Youngstown, Ohio, visit https://minuteman.com/us/locations/oh/youngstown/ For more information about Minuteman Press in Warren, Ohio, visit https://minuteman.com/us/locations/oh/warren/ Learn more about #1 rated Minuteman Press franchise opportunities and to see Minuteman Press franchise reviews, visit https://minutemanpressfranchise.com Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

November 17, 2022 10:00 AM Eastern Standard Time

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dbx-tv’s Total Cal Recognized as 2023 CES Innovation Awards Honoree

dbx-tv

dbx-tv® today announced Total Cal®, a patent-pending in-home audio tuning system has been selected as a CES Innovation Award Honoree. Total Cal was selected for its ability to improve the sound of televisions, soundbars, and portable/home speakers. The announcement was made in conjunction with the 17 th annual CES Unveiled New York event, an intimate, invitation only event showcasing what’s to come at CES 2023--the most influential tech event in the world. dbx-tv’s Total Cal gives TV, soundbar, and home speaker end-customers the ability to fine-tune the audio performance of their equipment for their individual listening environment. Controlled via a user-friendly app, Total Cal detects and corrects for acoustic issues in the home, ensuring all material sounds exactly the way it was intended. “The Total Cal system represents a breakthrough in consumer audio, bringing in-home tuning technology to budget-friendly electronics. Total Cal makes it easy for every consumer to experience high quality, accurate, and customized sound without the need for any audio expertise or complex A/V equipment“ says Les Tyler, the inventor of automatic equalization technology and President of dbx-tv. Based on dbx-tv’s professional audio measurement and calibration algorithms, Total Cal measures the device’s performance in the room at a variety of listening positions then re-tunes the audio parameters to provide customized, accurate sound quality. “dbx-tv’s sole focus is improving the sound of consumer electronics through clever audio processing--without increasing hardware costs for manufacturers or consumers. By harnessing the power of cloud computing and the mobile devices consumers already own, Total Cal works with the industry standard SoCs and DSPs manufacturers already design around, enabling them to deliver high-end audio processing in cost-conscious products” said Timothy Brault, Director of Sales and Marketing for dbx-tv. dbx-tv offers Total Cal to TV & speaker OEM/ODM manufacturers as a companion application to the company’s Total Sonics audio post-processing. Products utilizing Total Cal are expected to reach consumers early in 2023. Total Cal, along with dbx-tv’s other audio processing technologies, will be on display and available for demonstration at CES 2023 in suite 306 of the Westgate Las Vegas Resort and Casino. About dbx-tv dbx-tv has over 40 years of experience improving audio in TVs and other small speaker devices. Born from the pro audio legacy of dbx, dbx-tv has earned multiple television audio technology awards and has improved sound in over a billion devices worldwide. Learn more at www.dbx-tv.com. Contact Details Rainier Communications Jenna Beaucage +1 508-340-6851 jbeaucage@rainierco.com Company Website https://dbx-tv.com

November 17, 2022 08:13 AM Eastern Standard Time

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New Alvarez & Marsal Fall 2022 Consumer Sentiment Report - Highlights Impacts of Inflation, Weak Optimism

Alvarez & Marsal Consumer and Retail Group

Category spend down y-o-y for basic needs, experiences, gifts & indulgences 7 in 10 Consumers plan to spend less on holiday shopping Rising prices create concern across all age groups New York, NY —November 16, 2022— Global professional services firm Alvarez & Marsal’s Consumer and Retail Group (A&M CRG) today released its newest consumer report, Consumer Sentiment Survey Fall 2022, which looks at the impacts of inflation and resultant changes in consumer spending over the last year, as well as spending expectations into the holidays and for the coming six-month period. This is the third chapter of its bi-annual Consumer Sentiment Report, based on a survey of 1,500+ consumers matching the U.S. adult population according to gender, age, ethnicity, region and income. The report covers various changing behaviors in response to inflation, including around consumers’ holiday spending plans, shopping priorities by category, concerns over rising prices, other factors that will affect holiday purchase decisions, and more. “Our objective was to understand how inflation is affecting the American consumer in terms of their optimism or lack thereof, their buying patterns and expectations, and their preferred shopping channels – especially as we go into the holiday season” noted Jonathan Sharp, Managing Director at Alvarez & Marsal’s Consumer and Retail Group, and lead author of the study. “What we found is that extended inflationary pressures are causing U.S. consumers to retrench further and curtail even more their discretionary spending – even categories that had seemed somewhat immune in spring 2022 are now under pressure.” Additionally, many fear that inflation has yet to peak, with 65% of consumers expecting prices to continue to rise in the next 6 months. The study found that: Almost 9 in 10 consumers have adopted new habits in response to inflation; 7 in 10 are altering their holiday shopping habits Among shopping priorities by category, only grocery was up, vs. dining out, which was down by 40% Concerns over rising prices rise with age, as do plans to spend less on indulgences Consumer expectations on things getting better, saving more, having more money, and plans to spend the same or more on basic needs were all down year-over-year This year’s holiday season looks like it will also be impacted by consumer spending reticence. The most significant changes people are making is a reduction in their overall gift spending; 1 in 3 shoppers plan to spend less on gifts this holiday season. The report provides insights into the factors that will have an impact on purchase decisions this holiday, including shipping fees, more limited return policies, potential upcoming sales, holiday availability, and Buy Now Pay Later options. “Smart retailers will remain agile in responding to deal-hungry, penny-pinching consumers,” added Jonathan Sharp. “Inventory management, pricing and cost management will continue to be severely challenged.” To download a pdf of Consumer Sentiment Survey Fall 2022, please visit: https://alvarezandmarsal-crg.com/insight/am-crg-consumer-sentiment-survey-fall-2022/ The Alvarez and Marsal Consumer and Retail Group (CRG) is a management consulting firm that tackles the most complex challenges and advances its clients, people, and communities towards their maximum potential. CRG combines the best of A&M’s broader firm's bias toward action and practicality with deep consumer and retail industry experience. CRG partners with businesses across a wide range of categories including Food & Beverage, Beauty & Personal Care, Grocery, Mass Merchandise, and Apparel & Footwear to drive significant performance improvement. Contact Details David Schneidman dschneidman@alvarezandmarsal.com Company Website https://www.alvarezandmarsal.com/industries/retail/retail

November 16, 2022 11:47 AM Eastern Standard Time

How To Win At Holiday Hosting: Everything You Need to Know When Hosting Family & Friends

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/DmvrRaRjo4E November officially ushers in the holiday season, bringing with it the hustle and bustle we’ve been missing the past couple of years. Registered Dietitian Nutritionist, Mia Syn says there are a few easy ways to win at hosting while setting the scene for all the fun, food, and festivities. PLAN THE MENU AHEAD OF TIME: This holiday season is expected to be as “back to normal” as possible after more than two years of restrictions. For those taking on the role of hosting, Syn admits it could be a little nerve-racking, “That’s why I recommend planning the menu ahead of time, including main dishes, drinks, desserts, and the overall presentation.” The Registered Dietician Nutritionist suggests kicking things off with an overflowing charcuterie board filled with a mixture of colors, textures, and flavors, including a variety of cheeses, meats, and lots of veggies. Syn says to make sure to include almonds, adding, “Look for flavors that will surprise your guests, but also help add a seasonal taste.” This year, Blue Diamond Almonds released its first-ever limited-time offer holiday flavored almonds. “They’re perfect for a seasonal charcuterie board or sharing as a gift or stocking stuffer. Your family will love the Blue Diamond Snickerdoodle Flavored Almonds. They have the delicious taste of a seasonal cinnamon sugar cookie… so good! And one of my favorites is the Peppermint Cocoa Flavored Almonds with a delicious chocolatey flavor and hint of peppermint.” These products are available at grocery stores nationwide and Amazon.com. Consumers can also use Blue Diamond’s product locator tool to find a nearby store. https://www.bluediamond.com/naughty-and-nice Facebook: www.facebook.com/BlueDiamondAlmonds/ Instagram: www.instagram.com/BlueDiamond Twitter: www.twitter.com/BlueDiamond DESSERTS WITH ADDED BENEFITS: A menu would not be complete without dessert. It may be a surprise, but Syn is a self-proclaimed “desserts girl,” saying, “I’m always about the desserts and this year I have a couple originals that are on the healthy side and taste fantastic!” She recommends a classic with a twist, blondies. “Believe it or not, my version is made with beans,” says Syn. The registered dietician nutritionist admits it may seem odd at first, but, “When cooked and rinsed well, beans can add moisture and fudginess to baked goods like brownies and blondies while cutting back on the amount of fat and flour needed. Not only that, but beans add nutrients such as plant protein, B vitamins, and fiber, making this a dessert with benefits.” Another option are Syn’s banana-sweetened chocolate chip oatmeal cookies. They’re made with a ripe banana mash, creamy peanut butter, quick oats, pure vanilla and dark chocolate chips. “There is also another surprise, these treats are made without flour, eggs, or added sugar,” says Syn. STOP DOING DISHES: Syn admits the menu building and preparation could be fun, but the cleanup is often taxing and takes up a lot of time. That’s why she suggests eliminating the time suckers, which includes washing dishes and loading the dishwasher. “We all know it takes time away from what’s really important. This time of year is so busy and should be spent on special traditions, making new memories, and being with the ones you love.” The Chinet® brand is focused on making cleanup easier so families can spend more time together. She says these products are made for exactly what’s on your menu, like a traditional honey-glazed turkey, or an old-fashioned ham with brown sugar and mustard glaze. For a more upscale affair, Syn suggests using the Chinet Crystal® products, which add a fancy touch to meals, perfect for a beef tenderloin, seared duck, or lamb with garlic and rosemary,” adding, “The crystal cups are great for that pre-dinner toast!” Most importantly, when partygoers are done eating dinner or dessert, Syn says, “Just toss the dishes and have all that extra time for family fun.” For more information, visit mychinet.com. Facebook: Facebook.com/mychinet Instagram: Instagram.com/mychinet Twitter: Twitter.com/mychinet Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 16, 2022 10:05 AM Eastern Standard Time

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Arey Closes Oversubscribed $4.15 Million Seed Fund Round

Arey

Arey, an e-commerce business poised to disrupt the hair care industry, is pleased to announce that it has closed an oversubscribed $4.15 million Series Seed financing round, far exceeding its original $2 million target. Female Founders Fund and Greycroft acted as the lead investors. Funds generated through this round of investment are expected to be focused on R&D and distribution expansion. Arey is one of the first functional beauty brands that targets aging hair with a proactive and science-driven approach, with a specific focus on grey hair. Scientists have identified that genetics only account for approximately 30% of grey hair. Grey hair can be a message from the body about what may be lacking. Vitamin deficiencies due to diet and lifestyle choices associated with oxidative stress, and even chemicals in the dyes used to cover grey hair can be contributors. Arey was co-founded by CEO Allison Conrad, a leading entrepreneur who ideated the company based on her own hair journey and Jay Small, a former Paul Mitchell protege and top professional celebrity hair stylist aligned with educating clients on hair color loss. Along with their team of medical advisors including internal medicine MDs, dietitians and chemical engineers, the brand offers a range of products, including The System which incorporates an inside-out and outside-in approach with a supplement + hair serum, The Duo of shampoo + conditioner that work together to restore hair health including reducing the likelihood of increased grey hair growth as well as thicker, fuller and more vibrant hair. Arey gets to the root of the problem with a proactive hair care system that can be implemented at the first signs of grey by preserving and even restoring pigment. Tapping into a clear demand, the brand has experienced 1100% YOY growth since its 2021 inception. Products are available via one-time purchase or subscription basis. With the latter, Arey saw 975% subscription growth in the last year, making up over 70% of their revenue. Conrad states, “we are not anti-grey, but rather want to provide both men and women an alternative to the current reactive option of hair dye. We are the wrinkle cream of hair care targeting those looking to prevent aging hair and customers who are in the early stages of greying hair.” Speaking to those who have already turned grey Small adds, “Nearly 85% of women have colored their hair, 78% of which is at home. For years, the response to grey hair has been to cover it. Unfortunately, once this cycle begins, it's likely that each time you apply hair color chemicals to your scalp, healthy production of hair is stifled,” he explains. “The average person covering grey will have to maintain color every 4 weeks, and will likely overuse hair color on areas of the hair that do not need coverage. This frequency and overexposure are a high payload of oxidative stress and could be contributing to an increase in gray hair with every application.” Arey has proven successful in decreasing this need, thwarting the aging process of hair. Anu Duggal, Founding Partner at Female Founders Fund, shares, “We are thrilled to co-lead Arey Grey’s seed round in bringing a much needed science-driven system for addressing aging hair to consumers. The hair care category has been ripe for innovation and co-founders Allison and Jay have taken a preventive approach to hair health by creating a solution that both slows the greying process while also re-pigmenting hair color. Since launch they have seen tremendous organic demand from both female and male consumers with exciting product development in the pipeline. With a big vision to offer better solutions to consumers for hair care, we are excited to be backing this stellar team in their vision to transform hair health.” “Arey’s science-driven, efficacious solutions and elevated education-based branding speak to consumers across genders in a differentiated way,” said Greycroft Principal Alaina Hartley. “The Greycroft team is excited to support co-founders Allison and Jay as they build the category-defining brand in aging hair care.” “We built the business with strong unit economics from the beginning and a focus on profitability. We are thrilled that Female Founders Fund and Greycroft recognize the huge potential in this growing category we have created,” Conrad adds. About Arey: Launched in 2021, Arey offers science-driven products formulated with vitamins, antioxidants and peptides to help delay and re-pigment grey hair from the inside-out and outside-in, while also helping you grow thicker, fuller, healthier hair overall to consumers in North America and Canada. With 6 current products in their portfolio, the company’s direct-to-consumer, subscription-based business model provides an easy refill plan, ensuring consumers are able to easily maintain a continued high level of hair health. For more information, please visit arey.com and follow @areygrey social media for updates. About Female Founders Fund: Female Founders Fund is the pre-eminent early-stage fund investing in female-founded technology companies with $100M under management across three funds. Since its founding in 2014, Female Founders Fund has invested in over 70 of the fastest growing female-led companies nationwide. These include category leaders like Maven Clinic, Tala, ELOQUII, Real, Peanut, BentoBox, Billie, Co--Star, and more. For more information visit www.femalefoundersfund.com About Greycroft: Greycroft is a seed-to-growth venture capital firm that partners with entrepreneurs of all backgrounds to build category-defining companies. We have deep experience investing in consumer, enterprise, digital health, and fintech sectors around the globe and work as a team to support and advise entrepreneurs, empowering them to execute on their visions. Greycroft manages over $2 billion in capital raised and has made over 300 investments since inception. For more information, please visit https://www.greycroft.com. Contact Details Amanda Smeal Consulting, Inc. Amanda Smeal amanda@amandasmeal.com Sunshine Sachs Robert Busweiler, busweiler@sunshineandsachs.com Aimee Moss aimee@aimeemoss.net Company Website https://areygrey.com

November 16, 2022 09:04 AM Eastern Standard Time

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Holiday Kickoff with Tech Life Expert Stephanie Humphrey

News Media Group, Inc.

Contact Details News Media Group, Inc. Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

November 16, 2022 06:00 AM Eastern Standard Time

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Stagwell (STGW) Agency Assembly joins The Attention Council

Assembly

Omnichannel media agency Assembly, part of Stagwell (NASDAQ: STGW), has joined The Attention Council as an agency member, further bolstering its commitment to meet the mixed media demands of its burgeoning global client cohort. The Attention Council is a coalition of advertising technology companies committed to promoting attention as a primary metric for understanding advertising and increasing advocacy for the wider adoption of cross-platform attention metrics in the planning, buying, and selling of media. Andy Brown, CEO of TAC, commented, “I am delighted to welcome Assembly to The Attention Council. They join at a time of major growth for use of attention metrics in the media and marketing industry. I look forward to them playing an important role in the evolution in the coming years”. Joel Coppersmith, Global Head of Measurement & Effectiveness at Assembly, added, "The media landscape has evolved and so have the ways in which consumers and media interact. There is a lot still to learn as we seek ways to improve the effectiveness of media and advertising at driving business outcomes.” “The value and use of attention and attention-based metrics is a fascinating, and hotly debated, topic that may shed light on how we can deliver better advertising, and Assembly is delighted to be part of driving that conversation forward". ABOUT ASSEMBLY: Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit www.assemblyglobal.com Contact Details Assembly Gunilla Huddleston, VP of Marketing, EMEA gunilla.huddleston@assemblyglobal.com Company Website https://www.assemblyglobal.com/

November 16, 2022 04:00 AM Eastern Standard Time

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