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Sara Wingate Bako Honored by University of South Carolina College of HRSM with 2022 Distinguished Alumni and Friends of the College Award

YourUpdateTV

Sara Wingate Bako earned her degree in retailing from the University of South Carolina in 2004. Today she serves as president of London Times, a division of Maggy London Group. Four University of South Carolina alumni have been recognized by the College of Hospitality, Retail and Sport Management for their leadership and accomplishments in their field. The College of HRSM Distinguished Alumni and Friends of the College Awards are presented annually and celebrate industry professionals, organizations and friends of the college who are making an impact on the industry or who are helping to advance the College of HRSM’s education excellence. Congratulations to Sara Wingate Bako, 2022 College of HRSM Distinguished Alumni and Friends of the College award winner. Sara Wingate Bako earned her degree in retailing from the University of South Carolina in 2004. Today she serves as president of London Times, a division of Maggy London Group – a women’s designer apparel brand specializing in dresses. Throughout her distinguished career, Bako has remained engaged with her alma mater – providing mentorship and career development opportunities for students and serving on the Industry Advisory Board for the Department of Retailing. Career Highlights Prior to joining Maggy London in 2022, Bako spearheaded the launch and oversaw management of three brands; Cupio, Cupio Blush, and Adyson Parker. Bako has held numerous executive positions with companies such as Takeout Inc., HMS Productions, and NYC Alliance. Her retailing career started in 2005 in the executive training program with Macy’s where she went on to become a buyer before moving to New York City to pursue wholesale and merchandising. She is a member of two exclusive leadership groups, Chief and the Women in Retail Leadership Circle. HRSM Distinguished Friend of the College Award: Contemporary Services Corporation Established in 1967, Contemporary Services Corporation, CSC is the world leader in crowd management and event security. CSC’s esteemed clientele base includes more than 180 stadiums, arenas, and theaters, over 110 universities and scholastic institutions, nearly 50 convention centers, and numerous clients within the professional ranks of MLB, MLS, NBA, NFL, NHL, and NASCAR. CSC has also provided services for the world’s most prestigious special events, including Collegiate Bowl Games, NCAA Final Four Tournaments, Ryder Cup, Presidents Cup, Kentucky Derby, 32 Super Bowls, 10 Olympic Games, 5 Presidential Inaugurations, 4 Papal Visits, and 2 FIFA World Cups. CSC operates 49 branch locations throughout the United States and Canada and has a long-standing partnership with the University of South Carolina. Numerous South Carolina graduates are currently working in various managerial positions with CSC. CSC provides South Carolina students with unique opportunities to gain event experience at the largest sporting events, including the Super Bowl, MLB All-Star Events, PGA Championship, Ryder Cup, Players Championship, Presidents Cup, Kentucky Derby and many more. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 01, 2022 11:00 AM Eastern Standard Time

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HIBBETT BOARD OF DIRECTORS NAMED TOP 20 FINALIST FOR 2022 NACD DIVERSITY, EQUITY & INCLUSION AWARDS

Hibbett, Inc.

Hibbett, Inc. announced today that their Board of Directors is one of four finalists in the category of public company small cap 2022 for the NACD Diversity, Equity & Inclusion Awards. The awards recognize boards that have improved their governance and created long-term value for stakeholders by implementing forward-thinking diversity, equity, and inclusion (DE&I) practices. “We are honored and grateful to receive this recognition from NACD amongst such an impressive group of fellow finalists,” said Tony Crudele, Chairman of the Board, Hibbett, Inc. “Our team believes that leading with inclusiveness is critical at all levels to cultivate an authentic representation of our communities and to create a competitive advantage. In building the team, our approach is simple; hire the most qualified candidate that brings a unique skill set and perspective.” “Hibbett has worked to achieve great strides in creating an equitable boardroom,” said NACD president and CEO Peter Gleason. “NACD is proud to honor Hibbett for advancing DE&I in their boardroom and throughout their organization." Hibbett has strategically repositioned the company while prioritizing diversification of the Board. Since 2018, Hibbett, Inc. has undergone a significant transformation of its Management and Board of Directors composition. The company is currently represented by a Board of Directors with 80% who self-identify as diverse. Hibbett’s Board sets the tone for the inclusive culture of the company. Hibbett has taken important steps to integrate DE&I into many aspects of the company to positively impact both associates and customers including: Creation of Hibbett MVPs – Mission-Vision-Position Principles to celebrate individuality and self-expression Implementation of Human Capital Management System (HCM) to impact diversity of employees and leaders, increase employee engagement and prioritize pay equity Creation of “ Ignite ”-our employee resource group to empower emerging female leaders Recruiting at Historically Black Colleges and Universities (HBCUs) Sole School® community giveback programs to support underserved schools and athletic programs Support Her Sole™ program to highlight successful women in sports and business and support millennial and Gen Z women Celebrating Heritage Months and Identity Recognitions Winners will be announced at the NACD DE&I Awards Gala at Gotham Hall in New York City on Wednesday, December 7, 2022. Visit the NACD DE&I Awards site to learn more about the gala and sponsorship opportunities. For more information on NACD’s commitment to the advancement of DE&I at the board level, and for further insights, trends, and perspectives on this issue, please visit the NACD Center for Inclusive Governance™ and the NACD Diversity, Equity & Inclusion Resource Center. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1,117 Hibbett and City Gear specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. About NACD The National Association of Corporate Directors (NACD) is the premier membership organization for board directors who want to expand their knowledge, grow their network, and maximize their potential. As the unmatched authority in corporate governance, NACD sets the standards of excellence through its research and community-driven director education, programming, and publications. Directors trust NACD to arm them with the relevant insights to make high-quality decisions on the most pressing and strategic issues facing their businesses today. NACD also prepares leaders to meet tomorrow’s biggest challenges. The NACD Directorship Certification® is the leading director credential in the United States. It sets a new standard for director education, positions directors to meet boardroom challenges, and includes an ongoing education requirement that prepares directors for what is next. With an ever-expanding community of more than 23,000 members and a nationwide chapter network, our impact is both local and global. NACD members are driven by a common purpose: to be trusted catalysts of economic opportunity and positive change—in business and in the communities we serve. To learn more about NACD, visit www.nacdonline.org. Contact Details Wendy Yellin pr@hibbett.com NACD Shannon Bernauer sbernauer@nacdonline.org Company Website https://www.Hibbett.com

December 01, 2022 09:00 AM Eastern Standard Time

REPORT: Online marketplaces in India to reach $350B in Gross Merchandise Value by 2027

Accel India

With a large addressable market, growing online shopper base, and increasingly digitised MSMEs, online marketplaces in India contribute more than $100 billion in gross merchandise value (GMV), with B2C e-commerce marketplaces being the single largest segment, contributing $50 billion. Over the next five years, the marketplaces sector is expected to more than triple, to reach $350 billion in GMV. These marketplaces will be creating $400–$500 billion in enterprise value, contributing more than 5% to India’s GDP, enabling more than 15 million micro, small, and medium enterprises (MSMEs) to grow their businesses online, and creating 7 million jobs by 2027. These are among the findings of a new report “ The Rise of Digital Bazaars in India ”, released by Bain & Company and Accel today. Marketplaces have created tremendous value for individual buyers, for businesses, and for the economy alike. Arpan Sheth, Partner at Bain & Company and co-author of the report said “ Marketplaces have contributed to India’s growth story by offering greater access to capital and innovative financing solutions for traditionally underserved segments; enabled MSMEs to transact online, with an increased pan-India reach; and have provided employment opportunities to more than 3 million gig workers in India. India has cultivated a vibrant and successful marketplace landscape, demonstrated by the sheer breadth of more than 300 funded marketplaces across multiple categories like retail, education, healthcare, travel, financial services, etc. Almost 20 marketplaces reached more than $1 billion in GMV and many players are turning profitable. While online marketplaces will continue to be dominated by B2C e-commerce with 40% of the total GMV in 2027, the B2B e-commerce marketplaces GMV is slated to grow by five times its current size to reach $55 billion, followed closely by online food delivery which will almost triple in size to reach nearly $22 billion. Not just for buyers and sellers, marketplaces have also seen significant traction with investors in recent years, having received cumulative funding of $30 billion between 2018 and October 2022. B2C e-commerce, B2B e-commerce, and online food delivery were among the highest- funded marketplaces sectors, together accounting for close to 60% of total funding received in the last 5 years. From B2C e-commerce marketplaces leading the share of deal volumes in 2018, B2B e-commerce marketplaces emerged as the frontrunner in 2022, with deal volumes growing to 31% of the total deals in the year so far. 2021 was a landmark year, which saw funding in marketplaces reaching $16 billion, growing four times compared to 2018 and deal volumes doubling in the same period. However, in 2022 year-to-date (YTD) marketplace funding activity has been moderate at $4.5 billion, given the tempering of 2021 highs, valuation corrections, and muted sentiments in global public markets. Prabhav Kashyap, Partner at Bain and Company and co-author of the report said, “ Dealmaking in the short to medium term is likely to be more measured and valuation multiples will see some degree of rationalisation. The future of marketplaces, on the other hand, is robust and with strong growth in their GMV and continued interest from investors, we expect the segment to see ample opportunities and a strong pick up. While the marketplace model is popular across multiple categories, upstream business-to-business (B2B), fintech, and shipping and logistics are some of the most exciting areas. These sectors show evidence of successful marketplaces as well as significant headroom for growth of new or emerging players.” Upstream B2B presents as a $1 trillion+ opportunity and a high margin potential; with fragmented supply, need for disintermediation, and government initiatives being key growth drivers. Fintech marketplaces have also grown owing to the low penetration of financial/insurance products, digitisation of user base, and availability of easy-to-use digital platforms. An approximately $200 billion addressable market and supply chain inefficiencies have resulted in a surge of tech-based shipping and logistics marketplaces. Anand Daniel, Partner at Accel and co-author of the report said, “India is one of the world’s fastest growing and most dynamic emerging markets. Our report on the country’s digital bazaars reveals the extent to which marketplaces have grown in this market across both business-to-consumer and business-to-business segments. More than 1/3rd of large outcomes in our start-up ecosystem have been marketplaces and contribute to more than $100 billion in GMV. Accel India is fortunate to have partnered with many of these marketplaces from seed to scale. We have invested more than $700 million in these companies, and continue to look for more such opportunities.” The report highlights that the next wave of scale marketplaces has the potential to emerge in two additional major categories— (1)‘Bharat-first’ models driven by participation from tier- 3+ cities, and (2) global cross-border models addressing the export potential India has. Gaming, caregiver services, creative content, Web 3.0, have large-scale marketplaces in mature markets, but are currently nascent in India. They represent future trends in the Indian marketplace landscape, and are a precursor for these segments to grow large in India given proof of scale in US and China, where multiple unicorns are present in these areas. About Bain & Company Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future. Across 64 cities in 39 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Our 10- year commitment to invest more than $1 billion in pro bono services brings our talent, expertise, and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development, and the environment. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry. For more, visit www.bain.com/india or https://twitter.com/BainIndia About Accel Accel is a global venture capital firm that aims to be the first partner to exceptional teams everywhere, from inception through all phases of private company growth. Accel has been operating in India since 2008, and its investments include companies like BookMyShow, BrowserStack, Flipkart, Freshworks, FalconX, Infra.Market, Chargebee, Clevertap, Cure Fit, Musigma, Moneyview, Mensa Brands, Myntra, Moglix, Ninjacart, Swiggy, Stanza Living, Urban Company, Zetwerk, and Zenoti, among many others. We help ambitious entrepreneurs build iconic global businesses. For more, visit www.accel.com or https://twitter.com/Accel_India Contact Details Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.seedtoscale.com/marketplaces/digital-marketplaces-in-india

December 01, 2022 08:00 AM Eastern Standard Time

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Holiday Gadget Guide

News Media Group, Inc.

Contact Details News Media Group Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

December 01, 2022 06:00 AM Eastern Standard Time

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Jon Harper Appointed as Chief Client Officer for Assembly Europe

Assembly

Global omnichannel media agency Assembly has elevated Jon Harper to a new role as Chief Client Officer for its European business. The role is the first of its kind for Assembly in the region, signaling the increasing importance of Client Experience & Leadership within the agency. Over the course of Jon’s 6-year tenure with Assembly, he has worked with clients including Lenovo, Ralph Lauren, Tommy Hilfiger, Calvin Klein, and Converse with great success, building strong relationships across the board. With his new appointment, Harper will be leading every step of the client relationship journey in the business for Europe. “Assembly has grown and evolved to become a true global force beyond digital media, leading the agency to win large omnichannel deals and expanding existing client relationships. Through this, we have identified the need to go further to support clients with a broader set of solutions at a high service level in order to promote growth in a constantly evolving media landscape. Our aim is to ensure clients have the best data, tech, and talent in the industry,” said Jon Harper, Chief Client Officer, Assembly Europe. Part of achieving this has been the creation of the Client Experience and Leadership pillar (CEL), led by Harper in Europe and other leaders across Assembly’s business. This ongoing investment focuses on driving new standards of creativity and improving the agency’s viewpoint on clients’ needs. This has included “brand immersion days” and stepping outside of standard client-agency interactions through hosting Q&A sessions all the way through to getting back to the basics by visiting brand stores and speaking to front-of-house staff to truly know the heart of each brand the agency works with. Jon added, “We firmly believe that everyone is a part of client services within the agency. That’s why we’re training everyone to be immersed in our clients’ brands – my goal is for all of our teams to have more dedicated client service time and to roll out our new global CEL toolkit to assist with this.” Assembly Europe’s Managing Director, Kate O’Mahony commented, “We are delighted about Jon’s elevation to Chief Client Officer. His rich experience and willingness to go above and beyond when it comes to getting to know our clients has proven fruitful. With Jon leading this division, we will continue to drive proactive relationships and deliver higher levels of innovation in connecting Assembly with our existing and future clients.” ABOUT ASSEMBLY: Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Contact Details Assembly Gunilla Huddleston, VP of Marketing, Europe gunilla.huddleston@assemblyglobal.com Company Website https://www.assemblyglobal.com/

November 29, 2022 01:00 PM Eastern Standard Time

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Family Gift Guide for the 2022 Holiday Season

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/5srhLRhXTBU A new survey finds holiday shoppers are planning to spend more than $800 on average this season. That’s a lot of gifting for those who were either naughty or nice on your shopping list. Lifestyle Expert, Bethany Braun-Silva has compiled a few family-focused gift ideas to help consumers navigate the holiday hustle and bustle. MAKE IT A STYLISH AND AFFORDABLE SEASON Online sales continue to reign supreme this holiday season and Bethany Braun-Silva, lifestyle expert and mom of two boys, says style is important, as is how the clothing is manufactured. She highlights one company, Gerber ® Childrenswear, saying, “Their new line, Our Softest Edit, is so buttery soft and comfy for little ones to sleep or play in.” Shoppers can feel confident in its quality, as the line is developed in partnership with Livaeco by Birla Cellulose for a more sustainably produced and environmentally-friendly product. The clothing is made from natural eucalyptus blended with Spandex, adding to its durability and stretch for the most active toddlers. Braun-Silva adds, “I also love that everything is under 25-dollars. That makes it affordable to add multiple pajamas, rompers or dresses in great solids or fun prints to your shopping list.” Gerber ® has been trusted by parents for generations. For more, go to Gerberchildrenswear.com Social media handles: Facebook: https://www.facebook.com/gerberchildrenswear Instagram: https://www.instagram.com/gerberchildrenswear/ TikTok: https://www.tiktok.com/@gerberchildrenswear Twitter: https://twitter.com/gerbercw Brand Hashtag: #GCWbaby Style and comfort are important no matter your age. The lifestyle expert says she’s a big fan of a pop of plaid, lux fabrics and thoughtful details for women’s clothing. She points to J.Jill, a brand that “Has the perfect gifts for all the women in your life, including yourself!” J.Jill has styles for every moment with high-quality fabrics and details that make the difference. In addition to the versatile selection of items, they have a variety of sizing, inlcuding XS – 4X online and XS – 2X in-store. “Something else that makes this brand special—they make it easy to give back for the holidays with their snowflake printed scarf.” It’s part of the J.Jill Compassion Fund, where 100% of the net proceeds will be donated to organizations that support and empower women. Shoppers can visit their local J.Jill store or JJill.com to find their favorite pieces from the holiday collection for themselves or anyone on their gifting list. For more information, go to https://www.jjill.com/. Social media handles: Instagram: @jjillstyle Facebook: @jjillstyle KEEP IT COZY Braun-Silva says it’s a perfect season to spend time with your loved ones, adding, “The holidays are all about those warm and cozy moments.” That’s why she says it’s so easy to find your cozy and charming moments inside and outdoors this holiday season with Bedsure’s Wearable Blanket Hoodies. “My kids and husband love them, especially since there are family sets so we can match,” admits Braun-Silva, “It’s the perfect gift for the whole family.” The hooded blankets come in a range of sizes and variety of colors and patterns, featuring super-soft sherpa fleece and pockets to keep families snuggly and warm. Braun-Silva adds they are perfect for any occasion, “These blanket hoodies are perfect to use while working from home or outside on a walk.” Shoppers can find out more by visiting Bedsure’s store on Amazon. For those looking for a deal, they can get up to 51% off for shopping and gifting for a limited time. For more information, visit the Bedsure store on Amazon: https://www.amazon.com/Bedsure-Sweatshirt-Wearable-Families-Standard/dp/B095WRRTWR?maas=maas_adg_F2AB75A62099517F9948BAE867077AC8_afap_abs&ref_=aa_maas&tag=maas&th=1 Social media handles: Facebook: @BedsureHome Instagram: @BedsureHome TikTok: @BedsureHome PAY OVER TIME After selecting the best gifts for your family and friends, Braun-Silva says there is a convenient way to manage holiday spending while not breaking the bank. “If you’re looking for flexibility, PayPal Pay Later lets you spread out payments over time to better suit your budget,” the lifestyle expert adds, “I really like this approach, because it helps me balance out my spending and doesn’t stress me out.” PayPal Pay Later provides options to break purchases into four payments every two weeks or monthly payments for larger purchases. Braun-Silva thinks this is a great option, saying, “Now we can surprise loved ones with the best gifts this holiday season and stay on budget. Shoppers can learn more by checking out with PayPal Pay Later and selecting the option that suits them best to pay for all the special gifts for the people in their lives. For more information, visit paypal.com/buynowpaylater. Facebook Address: @PayPal Instagram Handle: @PayPal Twitter Handle: @PayPal Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 28, 2022 03:17 PM Eastern Standard Time

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2022 Holiday Gift Guide: Picking the Perfect Gift for Tech Lovers

YourUpdateTV

According to the Consumer Technology Association, more than 60% of Americans – about 191 million people – plan to give someone a tech-present this year. But finding the right tech gifts – and staying within your budget – can be a challenge. Recently, Tech and Lifestyle Expert Stephanie Humphrey participated in a nationwide satellite media tour to discuss the hottest tech gifts this holiday season. A video accompanying this announcement is available at: https://youtu.be/XW8HKAWu0Wk Home Office Must-Haves With more Americans working from home than ever before, there has been increased demand for productivity tools and technologies that can help make us more efficient. So, whether you’re shopping for someone working remotely full-time, or someone on a hybrid schedule, it’s important to look for devices and gadgets that can help them stay organized. Stephanie really likes the smart and ultra-compact ScanSnap iX1300 Scanner, which helps users digitize, organize and share documents with the press of a button. With its compact size, the scanner fits on any size desk or remote office space and it’s WiFi enabled to help you stay organized wherever you need it. It’s a great resource for managing work or tax documents, and also comes in handy as way to digitize kids’ artwork when they bring their latest masterpieces home from school. Managing Your Holiday Budget Budgeting and finding the best tech gifts for your friends and family can be challenging – but by planning ahead and knowing what payment options are available to you, you can avoid the unnecessary stress of holiday shopping. To help give yourself more flexibility, turn to PayPal Pay Later, which lets you spread out payments over time to better suit your budget. PayPal Pay Later provides options to break purchases into four payments every two weeks or monthly payments for larger purchases, so you can select the option that works best for your budget and enjoy the holiday season. Experience Over Things Over the last few years, it seems more and more people are leaning toward gifts that provide a meaningful and memorable experience. Whether you’re are buying tickets to a show, booking a vacation, or picking up a gift card to someone’s favorite restaurant, these types of gifts truly keep on giving. And here’s one you probably didn’t think of – Rosetta Stone. Rosetta Stone is a unique and meaningful gift for anyone who wants to learn a language, connect with loved ones on a deeper level, or learn some helpful phrases before their next international trip. Rosetta Stone teaches you through bite-sized lessons that feature interactive activities and real-life scenarios to get you ready for conversation with real people. It’s available on Apple and Android devices, so you can learn anytime, anywhere. Gadgets for Kids When it comes to gadgets for kids, it’s a good idea to always looking for something that will stimulate brains and develop healthy habits. Kindle Paperwhite Kids is the perfect option for kids and is purpose-built for reading, which means there are no distractions from other apps, games, or videos. When a child sits down with their Kindle, they read on average more than an hour a day and with a 1-year subscription to Amazon Kids+, kids can gain access to thousands of books at their fingertips, from timeless classics to the most recent popular titles. Give the gift of reading and help establish healthy reading habits no matter where you are this holiday season. For more information, follow Stephanie on Instagram or Twitter at @techlifesteph About Stephanie Humphrey Technology and Lifestyle Expert Stephanie Humphrey is a former engineer who merges her passion for lifestyle media with in-depth tech expertise to show everyday people how empowering, enriching and fun technology can be. Stephanie is currently a technology contributor for ABC News where she works as part of the nationally-syndicated Strahan Sara & Keke team.Her expertise is built upon more than a decade as a Senior Systems Engineer at Lockheed Martin. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 28, 2022 12:54 PM Eastern Standard Time

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Holiday Gifts 101

News Media Group, Inc.

Contact Details News Media Group Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

November 25, 2022 02:00 PM Eastern Standard Time

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Retention Cloud Leader CleverTap Launches CleverTap for Startups

CleverTap

CleverTap, the modern, integrated retention cloud today announced the launch of CleverTap for Startups (C4S). Through this initiative, CleverTap will offer a full stack retention platform to all budding digital-native brands, in order to help them personalize and optimize all customer touchpoints, improving user engagement and conversion. Till date, thousands of large digital-native brands have benefited from CleverTap’s platform which has solved their needs at scale, speed, and security. The aim now is to make solutions even more affordable for pre-launch, early-stage startups, or companies with limited monthly active users. New and early-stage businesses have very different needs from larger, well-established brands. They require more flexibility, affordability, and a partner that provides seamless support fuelling their growth plans. CleverTap has currently partnered with more than 50 venture capital firms, incubators, and business accelerators including Sequoia Surge, Techstars, Y-combinator, AWS Activate, Accel and others to provide exclusive discounts and resources to early-stage startups through this initiative. The C4S initiative was undertaken a year back and the offerings have now been fine tuned following feedback from 1000+ startups and is now ready to launch. Through this initiative, CleverTap aspires to be a growth partner for more than 100,000 new businesses by the end of 2025. Through this initiative, early stage startups can opt for a flexible plan with no minimum scale requirement, and can make use of the platform with as low as 5000 monthly active users. The platform is designed realizing the requirement of SMBs/startups. Additionally, customers will have the option to customize the platform with add-ons and will have the ability to only pay for the services they use. Speaking about the initiative Anand Jain, Co-Founder & Chief Product Officer, CleverTap said, “Every small business needs an ecosystem of stakeholders that are supportive and will help them get on their growth journeys. Be it small or big, startups can use all the help they can get. In our effort to bolster new businesses globally we are excited to launch CleverTap for Startups. Customer retention for consumer brands is one of the key components to building a successful business. By offering our solutions to startups at a lower cost with flexible options, we want to create an atmosphere where we can support new businesses from their 0 to 1 and then 1 to 100 journeys.” About CleverTap CleverTap is the World's #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product. The platform is powered by TesseractDB™ - the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.CleverTap is trusted by 1500 customers, including Gojek, ShopX, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit clevertap.com or follow on LinkedIn and Twitter Forward-Looking Statements Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction. Contact Details CleverTap Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

November 25, 2022 08:22 AM Eastern Standard Time

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