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Etihad Etisalat (Mobily) Selects CSG as Partner in Their Digital Transformation

CSG

Etihad Etisalat (Mobily) announced a multiyear extension to its partnership with CSG. Mobily will deploy CSG’s innovative suite of revenue and customer management solutions to accelerate growth, introduce new products and services, and evolve the customer experience through traditional and digital channels. “Mobily is committed to its strategic vision of becoming a fully integrated operator. Ongoing transformation programs will enable Mobily to continue providing world class communications services, combined with an exceptional digital experience for our customers,” said Alaa Malki, CTO at Mobily. “By capitalising on our two companies’ combined industry knowledge and customer engagement expertise, this new era in our strategic partnership will empower Mobily to provide exciting digital products and services that simplify and enhance our customer journey and experience. Our partnership with CSG supports our corporate strategy, technology innovation, and advancement of our service offerings to our rapidly growing customer base. It also supports our overall transformation goals of being an agile and dynamic company that capitalises on opportunities presented by 5G and beyond, whilst providing a unified customer experience across all Mobily communication channels,” added Malki. CSG will deploy a full-stack solution that optimises Mobily’s ability to increase process agility and go-to-market flexibility, while lowering expenditures. The CSG solution will shift Mobily’s billing and revenue management operations to a consolidated managed services model, replacing existing legacy systems with one that digitally transforms Mobily’s systems and business operations. "Mobily truly exemplifies industry leadership, fully aligning itself with Vision 2030 to help drive a vibrant and sustainable digital economy across the Kingdom of Saudi Arabia, while providing an exceptional experience for its customers,” said James Kirby, head of CSG’s EMEA business. "CSG is pleased to open a new chapter in our twelve-year partnership with Mobily, driving their digital transformation, while strengthening their position in a highly competitive Saudi market.” # # # About Etihad Etisalat (Mobily) Etihad Etisalat (Mobily) is a Saudi company launched commercially in May 2005. Mobily provides integrated services for three main sectors, individuals, businesses, and carriers. It has one of the largest wireless networks by coverage in Saudi Arabia as well as the region, and one of the widest FTTH networks, in addition to one of the largest data center systems worldwide. Mobily has been listed on Saudi Arabia’s Tadawul stock exchange since 2004. Major shareholders are Etisalat Emirates Group (27.99%) and the General Organization for Social Insurance (6.9%). The remaining shares are owned by institutional and retail investors. About CSG For more than 35 years, CSG has simplified the complexity of business, delivering innovative customer engagement solutions that help companies acquire, monetize, engage and retain customers. Operating across more than 120 countries worldwide, CSG manages billions of critical customer interactions annually, and its award-winning suite of software and services allow companies across dozens of industries to tackle their biggest business challenges and thrive in an ever-changing marketplace. CSG is the trusted partner for driving digital innovation for hundreds of leading global brands, including AT&T, Charter Communications, Comcast, DISH, Eastlink, Formula One, Maximus, MTN and Telstra. To learn more, visit our website at csgi.com and connect with us on LinkedIn and Twitter. Copyright © 2021 CSG Systems International, Inc. and/or its affiliates (“CSG”). All rights reserved. CSG® is a registered trademark of CSG Systems International, Inc. All third-party trademarks, service marks, and/or product names which are referenced in this document are the property of their respective owners, and all rights therein are reserved. Contact Details CSG Global / North America / Asia-Pacific Brad Jones +1 303-200-3001 brad.jones@csgi.com CSG Europe / Middle East / Africa Kristine Østergaard +44 (0)79 2047 7204 kristine.ostergaard@csgi.com CSG Investor Relations John Rea +1 (210) 687 4409 john.rea@csgi.com Mobily Amjad Shacker +966 505 442066 a.shacker@mobily.com.sa Company Website https://www.csgi.com

February 03, 2021 01:00 AM Mountain Standard Time

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New Suzy Research Shows Shift in Valentine’s Day Date Plans This Year

Suzy

Suzy, a real-time market research platform, today announced its new research report, “State of the Consumer: Valentine’s Day 2021,” shows that nearly 70% of consumers are planning to celebrate Valentine’s Day at home this year. The report found that while many Americans and their significant others will change their romantic dinner plans compared to last year, heart-shaped boxes of chocolates still have the hearts of those planning to give candy to the people they love. According to Suzy research, top Valentine’s Day gifts include: Candy (66%); Flowers (60%); Jewelry (54%); Greeting Cards (52%); Wine/Alcohol (42%); and Perfume/Cosmetics (45%). A night in and dinner at home for most Likely due to COVID-19 restrictions or concerns, more than one-third of respondents (38%) who went out for Valentine’s Day last year are staying home this year. Suzy’s research also revealed that 31% who stayed home in 2020 are sticking to the same plan this time around, while nearly a quarter (24%) plan to go out for Valentine’s Day – just as they did last year. Most respondents are cooking dinner at home this year (36%), followed by ordering takeout from a restaurant (28%). Only 23% are planning to dine at a restaurant this year. Candy remains Cupid’s arrow Despite the shift in Valentine’s Day plans, candy remains a Cupid’s arrow for consumers who are planning to give gifts this year. In fact, 86% of those surveyed plan to buy Valentine’s Day candy this year, most often for a significant other (69%), their children (49%) or themselves (41%). The most popular candy purchases are the timeless heart-shaped box of chocolates (29%), followed by Hershey’s Kisses and chocolate-covered cherries (tied at 22%), M&M’s and conversation hearts (also tied at 11%). Most Americans will spend between $10 and $30 on candy (36%). A smaller percentage will spend between $33-50 (18%), $50-100 (15%), and more than $100 (12%) on candy. More than half of consumers are planning to buy greeting cards for Valentine’s Day (53%), with 41% of cards going to a significant other, and 11% to their children. “Research shows that Valentine’s Day this year means a candlelight dinner in the kitchen instead of a night out on the town, and brands will have to adjust accordingly,” said Suzy President Avi Savar. “While spending is still expected to be on par with previous years, sales strategies will need to be adjusted to meet consumer’s ever-changing needs during the pandemic.” Suzy’s State of the Consumer: Valentine’s Day 2021 survey was conducted on Jan. 14, 2021, and included 538 respondents. A full report is available upon request. About State of the Consumer: Valentine’s Day 2021 Suzy’s State of the Consumer: Valentine’s Day 2021 study surveyed 538 U.S. consumers in January 2021. The samples are directionally representative of U.S. consumers and census-weighted across age, gender, ethnicity, and region to accurately reflect attitudes across the broader American consumer population. About Suzy Founded in 2017, Suzy is an enterprise software platform that puts the voice of the consumer at your fingertips. Whether you’re a novice or an expert researcher, Suzy delivers advanced tools combined with the highest-quality audience to deliver insights in minutes. Many of the biggest brands in the world use Suzy to deliver breakthrough products and experiences backed by data-driven decisions. To date, Suzy has raised over $35MM in venture capital funding from investors that include Bertelsmann Digital Media Investments, Foundry Group, Tribeca Venture Partners, Triangle Peak Partners, and Kevin Durant’s 35 Ventures. Learn more at www.suzy.com. Contact Details Catrine Thorrud suzy@trustrelations.agency Company Website http://suzy.com/

February 02, 2021 10:00 AM Eastern Standard Time

GRYT Health Celebrates Five Year Anniversary

GRYT Health

On February 4, 2021, GRYT (“grit”) Health, a digital oncology company that empowers people to be in charge of their own health, is celebrating its five-year anniversary. Launched in 2016 on World Cancer Day with a purpose of helping those with cancer avoid isolation, GRYT Health today has grown to offer support services through connection and education, as well as the ability for patients, survivors and caregivers to share their experiences through one of GRYT Health’s research projects to improve healthcare. “When we started GRYT Health five year ago it was out of loneliness and a deep-rooted desire to help other patients avoid the way we had felt let down and unsupported during our own experiences with cancer,” said Dave Fuehrer, co-founder and chief executive officer of GRYT Health and two-time cancer survivor. “Even as a patient experience researcher myself, I felt unequipped to navigate the intricacies of the patient journey and treatment regimen during my two battles with testicular cancer. I knew we had to do something to help others.” More than 10,000 people have downloaded the GRYT Health app, which today is also available on a desktop platform at www.grythealth.com, creating more than 1.3 million interactions on the GRY Health platform. Additionally, the GRYT Health website offers a host of resources, including articles on issues relevant to the cancer journey and is a place where community members are empowered to share their stories. Users can also access Vivibot, a mental health chatbot that listens, 24/7 on the platform. To learn more and create a free GRYT Health account, visit www.grythealth.com. Growing from four co-founders in 2016 to a staff of 14 (and growing!) today, GRYT Health is comprised of cancer survivors, caregivers and researchers. In addition to the app, the organization offers a number of virtual conferences, including the cornerstone Global Virtual Cancer Conference and the COVID Advocacy Exchange, which not only help to educate attendees, but provide a platform for sharing experiences. In total, GRYT Health has hosted more than 120 virtual conferences; highlighting 300 industry, patient, survivor, caregiver, researcher and providers as presenters; and uniting 11,000 people who have registered for a GRYT Health event. “I am so proud of the company GRYT Health has become today,” said Co-Founder and Chairwoman of GRYT Health, Shelley Nolden, who is also an AML survivor. “We are truly empowering our community of patients, survivors and caregivers to find and use their voice to elevate healthcare.” Currently, working in collaboration with half of the world’s top 10 pharmaceutical companies, GRYT Health also champions patient experience research and clinical trial recruiting. Through The GRYT Project, community members have the opportunity to participate in relevant, compensated research opportunities where they are able to share their experiences to improve quality of life and outcomes. Nearly 1,000 patients, survivors and caregivers have participated in a GRYT Health research project today. “For the past five years, we have followed three principles in everything we have done: permission, transparency and partnership,” said Darcy Flora, Ph.D., chief research officer. “As a company founded and run by cancer survivors and caregivers, we have a relentless focus on the patient experience and work with companies who do the same. It is an honor to share others’ experiences and we are thankful for the work that we do and the differences we can make in healthcare, together.” In celebration of GRYT Health’s five-year anniversary, and in recognition of all we have achieved because of our community, GRYT Health is hosting a virtual birthday celebration via Zoom on February 4, 2021 at 7 pm ET. All are welcome to the free event, which will include entertainment from Aaron O’Brien, comedic magician, the premiere of the GRYT Health impact video made from community member submissions, games and prizes. To learn more and register, visit www.grythealth.com. GRYT Health is a digital oncology company that empowers people to be in charge of their own health through education, engagement and support. We offer a community free from judgment that focuses on humanity and the value each person brings. Our mission is to improve quality of life and increase survival for people facing cancer through the relentless focus on patient experience. We put patients first and work with healthcare organizations that do the same. We use the patient voice to enhance drug development and access; and together, we are helping to move healthcare forward. Visit www.grythealth.com to learn more. Contact Details GRYT Health Nichole Owens +1 315-263-4618 nichole@grythealth.com Company Website https://www.grythealth.com

February 02, 2021 09:03 AM Eastern Standard Time

Tempered Networks Launches Airwall Teams: Free, Zero Trust Remote Access and Private Network Solution

Tempered

Tempered Networks, a leading Zero Trust secure networking provider, today released Airwall Teams, a free, industrial-strength security platform for micro-segmentation and remote access. Airwall Teams allows organizations to build secure communications channels between devices, regardless of where they are located, to ensure secure access across all mobile, corporate, internet, and cloud networks. Airwall Teams is based on the same network technology as Airwall™, Tempered’s easy-to-manage, enterprise-grade solution that leverages the standards-based Host Identity Protocol (HIP), including a range of scalable hardware gateways and policy management devices. They form a private overlay network that sits on top of existing cybersecurity and network infrastructure. “Airwall Teams is a great option to allow potential Airwall users a chance to try our groundbreaking HIP secure access technology,” said Jeff Hussey, President, CEO and co-founder of Tempered. "Our platform allows users to greatly increase the security of their network flows and system access even though network perimeters are rapidly dissolving and cyberattacks are becoming more prevalent and sophisticated. Organizations are looking for an easy-to-deploy and manage Zero Trust network architecture, and Airwall Teams is the most expedient way to try out this approach quickly, at no cost.” Some of the key benefits of Airwall Teams include: Secure, Remote Management & Increased Productivity: With Airwall Teams organizations can increase productivity by quickly building the most secure remote access to critical endpoints and systems while completely eliminating vulnerabilities to unauthorized users. Security, DevOps and admin teams can use Airwall Teams to provide access to data center applications, IoT endpoints, and other industrial systems. Trusted Network Privacy: Airwall Teams makes network assets essentially invisible and completely private to unauthorized users. Airwall Teams, like Airwall, recreates a virtual air gap to critical infrastructure while still allowing necessary remote access and communication across a global network. Hackers cannot attack what they cannot see. Easy Deployment & Secure Team Connectivity: Airwall Teams features a simple drag-and-drop interface that can connect home, office, mobile and cloud resources across networks in just minutes. Employees can securely connect to each other and to servers, applications and email wherever they are located. “Airwall Teams provides a valuable solution for securely connecting endpoints for a range of use cases across any network, anywhere”, said Caston Thomas, President of Interworks, a Michigan-based security integration firm. “It’s great for remote access to specific systems running in the cloud, or sharing files and even video streams over an encrypted overlay tunnel. I like it as a free platform to trial some zero trust deployment scenarios that might make sense for my clients.” For its development of Airwall Teams and Airwall, as well as delivering innovative security services, Tempered was recently awarded a 2020 Best Practices Award by leading analyst firm Frost & Sullivan. “Frost & Sullivan is pleased to announce Tempered Networks as the recipient of the 2020 Technology Innovation Leadership Award for its strong commitment to delivering simple and less expensive network security solutions”, said Harikrishnan N M, Senior Research Analyst, TechVision at Frost & Sullivan. “Through pioneering Identity-Based Networking with the Host Identity Protocol (HIP) and cryptographic identities, Tempered helps customers set up a truly native zero trust network architecture that can make the entire network invisible to cyber threats and hackers.” “Tempered is committed to making the world a safer place by simplifying secure network and systems access,” added Hussey. “In the wake of the devastating SolarWinds attack and with threats already increasing inside corporate networks, organizations need to completely rethink how they are securing their networks and data. Airwall Teams offers this unparalleled network security for free, for networks up to 25 devices, enabling organizations to protect their devices and data inside simple, private and encrypted networks.” Airwall Teams is available immediately and can connect up to 25 devices for free, supporting Macs, Windows, Linux, iOS, and Android devices. To learn more and sign up for Airwall Teams, please visit: http://tempered.io/products/Airwall-Teams. Tempered makes the industry’s only truly native Zero Trust Software-Defined Perimeter (SDP) solution. Airwall is the modern air gap for all connected things. Airwall makes it easy to create and maintain hyper-secure networks across complex infrastructure anywhere, including IT/OT/ICS/SCADA, remote and in the cloud. Airwall networks are multi-factor authenticated, micro-segmented, encrypted end-to-end, and impervious to lateral movement. Ready to make your company’s critical assets and infrastructure invisible to threats? Visit https://tempered.io. Contact Details Merritt Group for Tempered Katie Pesek +1 703-795-1928 pesek@merrittgrp.com Company Website http://tempered.io

February 02, 2021 08:57 AM Eastern Standard Time

Comcast RISE Awards 36 Black-Owned, Small Businesses in California with Marketing and Technology Resources and Makeovers

Comcast West Division

More than 700 Black-owned businesses across the country have been named Comcast RISE award recipients, including 36 small businesses in California. Now, the second phase of Comcast RISE, which stands for “Representation, Investment, Strength and Empowerment,” is accepting applications through February 7, 2021. Black, Indigenous, and People of Color (BIPOC)-owned, small businesses are encouraged to apply for the chance to receive consulting, media, and creative production services from Effectv, the advertising sales division of Comcast Cable, or technology upgrades from Comcast Business, based on their specific needs. “While many of my contemporaries were preparing for retirement, I became an entrepreneur,” said Judi Townsend, founder and owner of the Oakland-based store, Mannequin Madness, that received media services through RISE. “My business is in the recycling industry, where I find new uses for old things. So, when COVID-19 hit, I had to reinvent again. And RISE is an important tool for publicizing the new direction of my business.” “When we were first shut down, we were looking at creating a bigger online profile, and I found the RISE program,” said Jonathan Powell, founder and co-owner of Forever Diamonds & More, a jewelry store in San Jose that received a 30-second TV commercial production. “When you’ve got an establishment like Comcast reaching to pull up small businesses, the lifeblood of the economy, take their hand!” "We all crave a good cup of coffee,” said Olton Rensch, founder and owner of San Francisco-based Tallio’s Coffee that received marketing consultation services. “I was looking for ways to bolster my business during COVID-19 and found the RISE program. Had I not applied, I would have lost out on this great opportunity to bring my dream to life.” Comcast RISE brings together two of the company’s brands — Comcast Business and Effectv, both with expertise in the small business space — to empower business owners with the knowledge and resources needed to navigate the economic effects of the pandemic. Comcast RISE consists of the following main components: A media and technology resources program: This pillar combines Effectv’s renowned media platform and marketing expertise, its award-winning creative agency, Mnemonic, and state-of-the-art technical support from Comcast Business to help small businesses foster and elevate growth. Recipients will receive help with their marketing, media campaigns and creation of 30-second commercials, as well as equipment and technology upgrades, including: ○ Consulting: Advertising and marketing consultations with local Effectv marketing, research and creative teams to gain insights on how to grow your business. ○ Media: A linear TV media campaign to run over a 90-day period. ○ Creative Production: Turnkey 30-second TV commercial production for their businesses. ○ Technology Makeovers: Computer equipment and Internet, Voice and Cybersecurity services for up to a 12-month period. (Taxes and other fees may still apply for tech makeover services.) Business resources to help with curated content: Comcast has launched the Comcast RISE destination complete with aggregated small business news, tips, insights and more on the X1 platform. The destination is designed to help businesses grow by empowering them through education, inspiration and entertainment. Just say “Comcast RISE” into the X1 voice remote. Comcast RISE is part of a larger $100 million Diversity, Equity and Inclusion initiative that Comcast launched this summer. In June, Comcast NBCUniversal announced the development of a comprehensive, multiyear plan to allocate $75 million in cash and $25 million in media over the next three years to fight injustice and inequality against any race, ethnicity, gender identity, sexual orientation or ability. Visit www.ComcastRISE.com to apply, for more information and the latest updates. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company with three primary businesses: Comcast Cable, NBCUniversal, and Sky. Comcast Cable is one of the United States’ largest video, high-speed internet, and phone providers to residential customers under the Xfinity brand, and also provides these services to businesses. It also provides wireless and security and automation services to residential customers under the Xfinity brand. NBCUniversal is global and operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures, and Universal Parks and Resorts. Sky is one of Europe's leading media and entertainment companies, connecting customers to a broad range of video content through its pay television services. It also provides communications services, including residential high-speed internet, phone, and wireless services. Sky operates the Sky News broadcast network and sports and entertainment networks, produces original content, and has exclusive content rights. Visit www.comcastcorporation.com for more information. Contact Details Adriana Arvizo +1 925-200-1919 Adriana_Arvizo@Comcast.Com Company Website https://california.comcast.com/

February 01, 2021 02:40 PM Pacific Standard Time

News Direct Boldly Redefines International Distribution

News Direct

News Direct today announced a reimagined approach to international news distribution. Since its mid-2020 launch, News Direct has radically redefined virtually every aspect of the traditional newswire experience, from workflow to pricing and analytics. It is now introducing innovation to international distribution. Similar to its North American rate structure, News Direct is disrupting the industry with a flat rate pricing model for international distributions, including human prepared translations. Full text translations, prepared by one of the world's leading translation houses, are included with select distributions as part of the flat rate pricing. News Direct has secured distribution agreements with more than a dozen leading international and national news agencies and commercial service providers; these prominent news agencies and premier distribution services will be announced in the coming weeks. "This allows PR and IR professionals targeting international audiences to broaden their reach and increase the frequency of their distributions due to the predictable, transparent and economical pricing strategy pioneered by News Direct," said Gregg Castano, the company's founder and CEO. News Direct has also added a new benefit to industry-focused news distribution, going beyond traditional "trade media" and static distribution lists. New Direct industry lists provide deeper reach that extends beyond trade publications to include journalists at mainstream media covering specific industries as well as bloggers and influencers active within those sectors. Unlike traditional newswire trade lists, News Direct lists are updated dynamically with every new order, eliminating the risk of outdated lists with deceased contacts and defunct publications. Delivering – and demonstrating – ROI is another key differentiator of News Direct's international services. Robust measurement from distribution partners will be consolidated into the News Direct performance report, providing clients with a single user-friendly, integrated report. Issuers whose securities are traded on North American markets also will receive a complimentary Equity Impact Report, analyzing their release's impact on share price, a News Direct exclusive. "International distribution is often confusing, as well as prohibitively expensive," noted Castano. "News Direct has aligned itself with the world's leading news agencies and service providers and has managed to create a new paradigm that clients can both understand and afford." About News Direct News Direct provides news and content distribution for PR, IR, Corporate Communications and Marketing professionals. Our platform delivers a completely reimagined, intuitive workflow, industry-leading security, transparent, flat rate pricing and actionable analytics. Further, News Direct has deployed an array of innovation including advanced automation, isolation cloud technology and custom software for the most dynamic, efficient and flexible platform available today. To learn more visit newsdirect.com or follow us on LinkedIn, Twitter, Facebook, Instagram or YouTube. Contact Details News Direct Martha Pearlstone +1 203-295-7566 martha.pearlstone@newsdirect.com Company Website http://www.newsdirect.com

February 01, 2021 10:47 AM Eastern Standard Time

Velocity Global welcomes tech leader and ‘Shark Tank’ investor Robert Herjavec as global brand ambassador

Velocity Global

Velocity Global, the leading provider of global expansion solutions, today announced a partnership with Robert Herjavec to serve as an international brand ambassador for the company. Herjavec is a leading investor on the Emmy Award-winning show, “Shark Tank,” and founder and CEO of global cybersecurity firm, Herjavec Group. “As an entrepreneur and investor, I want other business leaders to know there are efficient and agile global expansion options for immediate, streamlined growth,” said Herjavec. “My own business experience taught me firsthand about the challenges of growing on a global scale. Velocity Global simplifies global expansion. Fast-growing businesses gain the ability to test new markets without a long-term investment, bring on top talent anywhere around the globe, and protect valuable intellectual property. Its focus on the customer experience approach is what sets it apart and I’m excited to help businesses grow.” Clients rely on Velocity Global’s expertise and global infrastructure to hire internationally without the cost or complexity of foreign legal entity establishment. As a strategic partner, Velocity Global manages in-country compliance, payroll, and benefits for its clients’ supported employees so that businesses can focus on growth. “A rise in demand for tech services is spurred by the pandemic, and growth happens now,” said Rob Wellner, Velocity Global chief revenue officer. “Robert relates with other business leaders as a peer. He grew his cybersecurity company into a multinational firm and is passionate about helping others recognize the benefits of global business. He embodies the entrepreneurial journey as an immigrant with a paper route to the launch of his own successful global company from his basement. He shares our vision and our values, and we welcome him to the Velocity Global team.” Herjavec contributes his insights on the outlook of global business in Velocity Global’s 2021 State of Global Expansion ™ report scheduled to be released in February. Sign up here to receive a copy of the report upon launch. Herjavec joins former FedExCup and five-time PGA TOUR champion, Billy Horschel, as a global brand ambassador for Velocity Global. Both exhibit the values of the company and reinforce Velocity Global’s People First approach to global expansion. ABOUT ROBERT HERJAVEC Robert Herjavec is one of North America’s most recognizable business leaders. A dynamic entrepreneur, Robert has built and sold several IT companies and is the Founder & CEO of Herjavec Group, a global cybersecurity operations leader specializing in managed security services, compliance, identity services and incident response for enterprise-level organizations. He shares his expertise with other entrepreneurs each week as a leading Shark on ABC’s Emmy Award-winning hit show, Shark Tank. For more information visit www.robertherjavec.com. ABOUT VELOCITY GLOBAL Velocity Global helps companies grow globally. Founded in 2014, Velocity Global’s clients rely on its expertise and global infrastructure in 185 countries to hire compliantly around the world, increase revenue, scale efficiently, and access global talent. Named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall, Velocity Global is a strategic partner to its clients with comprehensive services led by its core offering of International PEO as well as Immigration, Entity Setup and Support, Global Talent Acquisition, and Consulting. Velocity Global is headquartered in Denver, Colorado, with regional headquarters in Amsterdam and Singapore, and local employees in 14 countries. Contact Details Velocity Global John Hall +1 720-650-4348 johnhall@velocityglobal.com Company Website https://velocityglobal.com/

January 28, 2021 07:02 AM Mountain Standard Time

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Midea Expands Partnership with Manchester City & City Football Group

Media Outreach

SINGAPORE - Media OutReach - 28 January 2021 - Midea, one of the world's leading home appliance producers, has announced its global partnership expansion with City Football Group. (L to R) Brando Brandstaeter, Head of Brands & Communications, Midea Group's International Business Division with Stephan Cieplik, SVP of Global Partnerships, City Football Group at the signing of the partnership expansion in Shanghai in December 2020. Midea's relationship with City Football Group started in January 2020 when it became an Official Partner of Manchester City, and after a highly successful first year of partnership, the decision was made to expand the relationship by adding the Manchester City Women's team and New York City FC. The highlight of the 2020 partnership has been the #MideaHomeChallenge -- a six-week campaign where players, coaches, legends and fans took part in a series of challenges and trick-shots using their household appliances. The social media campaign, which generated millions of engagements, was a creative solution to engage and inspire football fans all around the world who were stuck at home during lockdown. Midea will continue to produce global, regional and localised digital campaigns with Manchester City's men's and women's players, as well as branding appearing across the Etihad Stadium and the Club's online platforms. Stephan Cieplik, SVP of Global Partnerships at City Football Group, said: "Our partnership with Midea has been extremely successful since we launched in January 2020. The Midea Home Challenge has been one of our most popular content campaigns which not only created high levels of digital engagement but provided fans around the world with fun challenges to help keep them entertained whilst at home. Midea is a brand whose values and ambitions align with Manchester City and we are delighted that we are now expanding this partnership to include further teams within the City Football Group family." Brando Brandstaeter, Head of Brands & Communications at Midea Group's International Business Division, commented: "We were thrilled to announce our partnership with Manchester City at the start of 2020. In light of the pandemic, we mobilised our teams to create the #MideaHomeChallenge, which helped kick-off the partnership in an unexpected but even more engaging way. The cooperation with Manchester City during these challenging times has given us the confidence to expand and strengthen our relationship with the City Football Group by adding Manchester City Women's and New York City FC and Mumbai City to our roster -- something I am very much looking forward to bring to life for Midea in 2021." About Manchester City Football Club Manchester City FC is an English Premier League club initially founded in 1880 as St Mark's West Gorton. It officially became Manchester City FC in 1894 and has since then gone onto win the European Cup Winners' Cup, six League Championship titles, including four Premier League titles (2012, 2014, 2018, 2019), and six FA Cups. Manchester City FC is one of eleven clubs comprising the City Football Group and counts New York City FC and Melbourne City FC among its sister clubs. Under manager Pep Guardiola, one of the most highly decorated managers in world football, the Club plays its domestic and UEFA Champions League home fixtures at the Etihad Stadium, a spectacular 55,000 seat arena that City have called home since 2003. Today, the Stadium sits on the wider Etihad Campus, which also encompasses the City Football Academy, a state-of-the-art performance training and youth development facility located in the heart of East Manchester. Featuring a 7,000 capacity Academy Stadium, the City Football Academy is also where Manchester City Women's Football Club and the Elite Development Squad train on a daily basis and play their competitive home games. About Midea & Midea Group Midea is one of over 10 brands within the home appliance business of Midea Group -- a leading global high-technology company ranked #307 at 2020's Global Fortune 500. Midea Group's business goes beyond home appliances and comprises business pillars like HVAC, robotics and automation, smart home and IoT, as well as smart logistics and components. All businesses of Midea Group are striving for one credo: #HumanizingTechnology. Midea Home Appliances brand offers one of the world's most comprehensive product ranges in the home appliance industry, specializing in air-treatment (commercial and residential air conditioning solutions), refrigeration, laundry, large kitchen and cooking appliances, small kitchen appliances, water appliances, floor care and lighting. Midea believes in providing 'surprisingly friendly' solutions by adopting a consumer-centric and problem-solving approach. Going above and beyond for the future, constantly exploring, and inventing to meet the ever-changing demand of our consumers -- enabling them to "make yourself at home", which also is the brand's slogan. Midea is, among many others, the world's #1 Air Treatment Brand [1], the world's #1 Small Cooking Appliances Brand [2] and the world's #1 Rice Cookers Brand[3]. Midea's globally 34 production centers and over 150,000 employees in more than 200 countries and regions generated an annual revenue of more than USD 40.5 billion in 2019. Midea's 28 worldwide innovation centers and the strong commitment to R&D have resulted in more than 50,000 authorized patents to-date. https://www.midea-group.com/Our-Businesses/home-appliances/midea https://www.midea-group.com/newsRoom/News/MIDEA-EXPANDS-PARTNERSHIP-WITH-MANCHESTER-CITY---CITY-FOOTBALL-GROUP https://www.midea-group.com/newsRoom/News/HOME-APPLIANCE-GIANT-MIDEA--INKS-GLOBAL-PARTNERSHIP--WITH-MUMBAI-CITY-FOOTBALL-CLUB/ [1]"Midea -- World's No.1 Air Treatment Brand" Source: Euromonitor International (Shanghai) Limited; Consumer Appliances 21ed, retail volume sales in units, 2020 data. [2]"Midea -- World's No.1 Small Cooking Appliances Brand" Source: Euromonitor International Limited; Consumer Appliances 20ed retail volume sales in units, 2019 data. [3]"Midea -- World's No.1 Rice Cookers Brand" Source: Euromonitor International Limited; Consumer Appliances 20ed retail volume sales in units, 2019 data. Contact Details Midea Group – International Business Division Brando Brandstaeter +852 2963 5650 Brando.Brandstaeter@Midea.com Company Website https://www.media-outreach.com/

January 28, 2021 07:00 AM Eastern Standard Time

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Dating 101 in 2021

YourUpdateTV

2020 was a rollercoaster year, upending all of our norms, including the world of dating. Bumble, the women-first social networking company, recently found that 40% of daters say they aren’t confident they know how to date any more. Recently, Clare O’Connor, Head of Editorial Content at Bumble teamed with YourUpdateTV to share insights from the popular online dating app. A video accompanying this announcement is available at: https://youtu.be/k-bJv4ejWtc One of the biggest trends coming out of 2020 and into 2021’s cuffing season is the rise in “Slow Dating.” Daters are being more intentional and serious about their online dating lives as they raise the bar on what it means to build trust while dating on Bumble. Another trend is a surge of newly single daters, otherwise known as “New Dawn Daters.” – these are users that were in a relationship that ended shortly following the outbreak of COVID-19 and nationwide lockdowns where daters were not able to see their partners. Despite all of the challenges that this past year presented, data shows that people feel a sense of optimism and are more intentional about finding love in 2021. When it comes to using dating apps, 45% of daters are looking for a serious relationship and 41% are keeping it casual. For more information, tips and advice on getting started, visit bumble.com/datingguide. About Clare O’Connor: Clare O'Connor is Bumble's Head of Editorial Content, working on building out a content platform at the women-first social networking company. Prior to joining Bumble, she spent more than seven years as a staff writer at Forbes, most recently covering women entrepreneurs and workplace equality. During graduate school at Columbia University's School of Journalism she worked at CNN's Anderson Cooper 360. She was born and brought up in Bermuda. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

January 27, 2021 01:00 PM Eastern Standard Time

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