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Nice Healthcare Raises $30M Series A To Reinvent The Way Primary Care is Delivered

Nice Healthcare

Nice Healthcare, the clinic that comes to you, today announced that it has closed a Series A funding round of $30 million led by DNA Capital, with participation from existing investors Waterline Ventures, Conductive Ventures, and Santa Barbara Venture Partner and new investors Brown Venture Group, F.R. Bigelow Foundation, Daren Cotter, and Eddie Cisneros. Nice Healthcare is solving systemic pain points by bringing integrated primary care directly to the patient with in-home and virtual visits, lab tests, x-rays, mental health services, prescription medication and physical therapy. The company’s unique blend of innovation and personal touches are a welcomed disruption in modern medicine. Nice Healthcare focuses on bringing affordable healthcare benefits to small and medium sized businesses, the backbone of the US Economy. Small businesses generate 44% of US economic activity and employ 48% of US employees, yet few healthcare innovations are focused on this segment. Further, much of the innovation often caters to tech savvy, high earning consumers or those who are marginalized. What is often missed is the middle, working class families. Nice Healthcare is the first integrated healthcare solution that enables SMBs to offer medical care to families that is affordable and accessible. ”Healthcare innovation is worthless if it does not simultaneously and immediately reduce health insurance premiums, reduce patient out-of-pocket costs, and make care more accessible,” said Thompson Aderinkomi, Co-founder and CEO of Nice Healthcare. “Nice Healthcare has accomplished these three things from day one and this funding will enable us to bring our truly impactful model of care to more homes nationwide.” In addition to the Series A, Nice is also announcing an expansion of its C-suite to support continued growth with key executive hires, including the addition of Steven Bayer as Chief Experience Officer, Charles Wyatt as Chief Financial Officer and Shadé Akande as Chief People Officer. Since 2020, the company experienced 300% growth, added physical therapy and mental health to its service offerings and expanded into 20 markets to support demand. “We at DNA Capital are delighted to partner with Nice as they continue to scale their high touch and affordable primary care services to large cross sections of rural and suburban middle to low income working individuals and families across America,” said Partha Mishra, Partner at DNA Capital who joined Nice’s Board of Directors. “We are equally excited to back one of the most diverse founding teams and a culture that celebrates diversity and promotes respect for one another and inspires trust amongst the people they have the privilege to serve.” Headquartered in Minneapolis, Minnesota, Nice Healthcare is currently available in parts of Arizona, Colorado, Idaho, Minnesota, Nebraska, New Mexico, Nevada, Utah, Iowa, Wisconsin, Oregon and Washington, with plans to expand into more markets. More than 400 small businesses currently use Nice Healthcare for their employees healthcare benefits. In addition to the investors who participated in Nice’s Series A financing round, OATV was an early investor and has been instrumental in supporting the growth of the company. To learn more about Nice Healthcare, visit www.nice.healthcare. Nice Healthcare is making truly integrated comprehensive healthcare accessible, allowing patients to easily get care for their everyday needs. By utilizing a mix of technology, logistics, and expert clinical care, they bring a fully integrated clinic to you, providing in-home and virtual primary care, mental health therapy, and physical therapy Their clinicians can also offer patients x-rays, 35 labs and blood draws and a formulary with over 550 medications with no out-of-pocket costs. Since launching in Minnesota in 2017, Nice has expanded its integrated care services to 12 states. Contact Details Nice Healthcare Karen Swim, APR +1 586-461-2103 pr@nice.healthcare Company Website https://www.nice.healthcare/

March 10, 2022 08:00 AM Eastern Standard Time

Telos Blockchain Joins Bloktopia’s Metaverse

Telos Foundation

Telos Blockchain (Tlos) has become a virtual tenant of Bloktopia and is already organizing to put that space to good work. With Bloktopia now ready to launch its Alpha, the Telos team will be able to use the space as a virtual meeting room for all its AMAs (ask me anything - meetings). Telos has plenty to talk about regarding its recently launched Ethereum Virtual Machine (tEVM ), its decentralized file storage system ( dStor ), its roadmap and a metaverse environment just seems like the perfect setting for these talks. After all, both the tEVM and dStor can and will be used to power the needs of Web 3.0 based dApps. “Bloktopia’s metaverse is a positive step in Web 3.0 adoption and the Telos team is eager to jump in feet first. This is just the beginning of a multi-trillion-dollar industry, and this is just the first step of our grand metaverse ambitions.” Justin Giudici, Acting CEO at Telos Foundation. Introducing the tEVM: Telos is a 3rd Generation, ESG compliant layer 1 blockchain that has been executing energy-efficient smart contracts uninterrupted since 2018. Every transaction on the Telos Network uses less than 0.000002 kWh of energy per transaction and costs end users zero to near zero in gas fees. Telos can generate blocks / smart contracts for Solidity, Native C++ and Vyper faster than any other chain. The network’s core strength stems from its tight use of C++ and custom Wasm runtime environment. It is super-efficient and is one of the main reasons why Web 3.0 dApps can deliver instant transactions while using Telos. Telos is already capable of sustainably delivering hundreds of millions of almost fee-less transactions per day before any future sharding / rollups. The Metaverse will need this level of capacity to thrive. Telos' current capacity is sufficient to handle the transaction needs of every single existing layer 1 chain, including all their future forecasted growth for the next decade. With any one of the following third-party comparisons, one can clearly see for themselves some of the proven strengths of Telos. Cardano, Solana, Polkadot, Fantom and Telos vs the Clock Telos vs Fantom Telos vs Avalanche vs Binance Smart Chain vs Ethereum *Visit links above For Web 3.0 commerce and entertainment to thrive, dApps need speed, capacity, affordability, energy efficiency, decentralization and even decentralized file storage. P2P file storage is precisely why Telos dStor was developed. dStor is a decentralized peer-to-peer cloud-based file storage system that is fully integrated into the Telos architecture. With dStor, individual users, collectors, digital graphic artists, musicians, filmmakers and gaming companies can store all their digital Web 3.0 content seamlessly and simultaneously. This storage capability is available in all global regions, in a decentralized environment and for prices far lower than conventional services that only have single-region availability. *Developer Alert: Telos Spark Hackathon - 100,000 Tlos for First place! Live now! - Register Here Telos Ignite Grant Program - 12 million over 4 years! Live now! - Register Here The next era of blockchain will be very exciting for both developers and end users alike. Keep an eye out for our virtual meetings on bloktopia! About Telos Telos is a 3rd generation smart contract platform that offers compatibility with Solidity, Vyper and Native C++ smart contracts, providing full EVM/Solidity support as well as a fee-less native smart contract layer upon which the EVM is built. Telos performance is unrivaled in the industry and was purpose-built to offer speed, scalability, cost-effectiveness, decentralization and end-user fairness. The network can sustainably support hundreds of millions of transactions per day, produces blocks in 0.5 second intervals on a first-in-first-out basis (eliminating frontrunning on the network), offers a fee-less native and low per transaction cost EVM (<$0.10), and a fully decentralized block producer network. About The Foundation The Telos Foundation is a Decentralized Autonomous Organization established as a promotional and funding body to advance the Telos Blockchain Network and provide support to network applications. Contact Details The Team hello@telosfoundation.io Company Website https://www.telos.net/

March 09, 2022 03:26 PM Eastern Standard Time

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Color Factory Chicago Announces Green Ball Pit in Honor of St. Patrick’s Day

Color Factory

In honor of St. Patrick’s Day and the special place it holds in the heart of Chicagoans, interactive art museum Color Factory is proud to unveil the color of its Chicago-themed ball pit coming to Willis Tower this June. Inspired by the city’s St. Patrick’s Day traditions as well as Chicago’s Lakefront Trail, baseball turfs, oldest L line, and more, Color Factory has chosen green as the color of its finale experience. The 2,600 square foot ball pit exhibit will be installed in the original lobby of the Sears Tower and is one of over a dozen installations at Color Factory Chicago. As part of the experience, Color Factory has invited artist Adrian Kay Wong to paint a site-specific mural on a piece of original travertine preserved from the former Sears Tower. The mural will be presented entirely in shades of green and will highlight the artist’s own verdant memories of Chicago. Depicting what a weekend of walking in the city might be like for Wong, his piece will pay homage to the historic Green Mill Cocktail Lounge, Navy Pier, Garfield Park Conservatory, and more. A sneak peek of the design is attached. “Color Factory is passionate about storytelling through color and we love how green captures so much of what makes this city special. From the bronze lions of the Art Institute to the pickles and relish atop a Chicago dog, our team has found greenspiration everywhere and has carefully handpicked each hue that will adorn our most playful ball pit experience yet. We are thrilled to have worked with talented visual artist and former Chicagoan Adrian Kay Wong to beautifully illustrate some of the iconic elements that inspired our color choice. It feels fitting that this homage to Chicago would fill the space of the former Sears Tower lobby and we’re so excited for everyone to see it this June,” said Tina Malhotra, CEO of Color Factory. Color Factory encourages its guests to reconnect with themselves and others through experiences that leverage art and color to inspire play and unfiltered emotion. Featuring the work of an impressive roster of local, national, and international clients, Color Factory Chicago is the museum’s largest location yet and will engage the senses in numerous and unexpected ways. Additional information on Color Factory can be found at https://colorfactory.co. Sign up for updates on Color Factory Chicago at https://colorfactory.co/chicago-signup/ Find media assets here. ABOUT COLOR FACTORY Color Factory is an interactive art museum that invites visitors to experience the joy of color through multi-sensory installations, immersive rooms, and carefully curated moments. In each of our locations, Color Factory collaborates with artists, art institutions, nonprofits, and brand partners to bring more art and color to the world. At the core of Color Factory's mission and work are our partner artists. These creatives, designers, and makers tell their unique stories through site-specific exhibits created just for Color Factory. Our experiences are thoughtfully designed to awaken natural curiosity and encourage uninhibited play. Every hue is hand-selected and paired with a sensory experience to unleash the full power and impact of color. Inspired by the cities that we call home, we create custom palettes for each of our locations and work to identify local charities and businesses to support and give back to the community. Since our 2017 launch with a temporary space in San Francisco, Color Factory has grown into a series of permanent locations in New York and Houston, with a new flagship location in Chicago this year. To learn more, visit https://www.colorfactory.co/. Contact Details Jalila Singerff | Senior Account Manager I jalila@jiveprdigital.com | 613.614.6777 +1 613-614-6777 jalila@jiveprdigital.com Company Website http://colorfactory.co/

March 09, 2022 01:52 PM Eastern Standard Time

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Innersense Organic Beauty Launches I Create Shine

Innersense Organic Beauty

Award-winning clean beauty brand, Innersense Organic Beauty, is expanding their hair care line with I Create Shine, a new luxurious glossing serum. This silicone-free shine oil is formulated to work on all hair types. Crafted with a lightweight blend of cold-pressed plant extracts, this luxe formula flash-absorbs into strands, radiating shine from beneath the hair’s surface. Smoothing macadamia and cranberry seed oils seal in glossy moisture while shutting out frizz, while antioxidant-rich sunflower and sesame oils shield against damage. Lotus flower provides antioxidant properties to smooth and gloss hair, and the light fragrance promotes relaxation and serenity. I Create Shine is vegan, gluten free, cruelty free and made with organic ingredients. The product is dispensed from a recyclable glass dropper bottle that is housed in a 100% PCR recyclable unit carton. Innersense Organic Beauty is both Plastic and Carbon Neutral and offsets all of their plastic usage as well as carbon emissions. “Developing products that are essential for hair health is important to us, and we are excited to announce our first new product launch of the year,” says Greg Starkman, Co-Founder of Innersense Organic Beauty. “It took us 3 years to create this lightweight, silicone-free formula that utilizes only plant oils to nourish and protect all hair types and textures.” I Create Shine (50 ml) retails for $40 and is available at innersensebeauty.com. About Innersense Organic Beauty Beauty professionals Greg and Joanne Starkman founded Innersense Organic Beauty to bring clean, pure and toxin free hair care to salons, retailers and consumers. The clean hair care brand’s products include shampoos, conditioners, scalp scrub, styling and treatment products for all hair types. For more information, visit innersensebeauty.com. For press inquiries: Archita Patel BPCM archita@bpcm.com Contact Details Archita Patel +1 281-725-2121 archita@bpcm.com Company Website https://innersensebeauty.com/

March 09, 2022 11:00 AM Eastern Standard Time

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Disney Shareholder Proposal On Human Rights Highlight Company’s Complicity in China Genocide

National Legal & Policy Center

On Wednesday, March 9, National Legal and Policy Center will present a resolution at The Walt Disney Company’s annual shareholder meeting that would require an annual report on the company’s efforts to determine human rights impacts in dealing with foreign entities. The resolution comes in light of what has been Disney’s longtime cozy relationship with the communist government of China, which has been credibly accused of slavery, torture and genocide. “Disney for too long has taken its partnership with this authoritarian regime too lightly, and it’s time for shareholders to receive an accounting of the company’s interactions,” said Paul Chesser, director of NLPC’s Corporate Integrity Project. “Unfortunately the company’s board of directors opposes our resolution. We will see if our fellow shareholders agree with them.” Chesser will present the resolution at the meeting, and excerpts of his remarks will be posted afterward at NLPC.org. The full text of NLPC’s shareholder resolution follows: Proposal — Human Rights Due Diligence Report Resolved: Shareholders request that, beginning in 2022, Disney report on the process of due diligence, if any, that the Company undertakes in evaluating the human rights impacts of its business and associations with foreign entities, including foreign governments, their agencies, and private sector intermediaries. SUPPORTING STATEMENT Disney became the center of controversy in 2020 when it was reported that the film credits for Mulan offered “special thanks” to eight Chinese government entities in Xinjiang province. Both the Biden and Trump administrations have formally characterized the Chinese government’s policy toward the Uyghur minority in Xinjiang as “genocide.” The credits also expressed thanks to the publicity department of CPC Xinjiang Uyghur Autonomy Region Committee, the Chinese Communist party’s propaganda agency in Xinjiang. According to the September 3, 2020 Wall Street Journal, “Disney shared the script with Chinese authorities,” prior to receiving permission to release the film in China. Mulan’s titular character was played by Chinese-American actress Liu Yifei, who in 2019, expressed support for the police crackdown on pro-democracy protesters in Hong Kong. In an October 7, 2020 letter to British legislators, Sean Bailey, President of Walt Disney Studios Motion Picture Production, stated: “In any motion picture production, several factors are considered when making decisions about where to produce the film, including: economics, logistics, accessibility, availability of actors, to name just a few.” Notably absent was how a production might impact human rights. If one were to “name just a few” factors, it would seem that human rights would be paramount, especially in parts of the world like Xinjiang Province, China. Information on Disney’s due diligence on human rights, or lack thereof, would allow shareholders to better evaluate business and reputational risks inherent in cooperation with totalitarian and authoritarian regimes that violate human rights. Founded in 1991, NLPC promotes ethics in public life and government accountability through research, investigation, education, and legal action. Contact Details National Legal and Policy Center Paul Chesser +1 703-237-1970 pchesser@nlpc.org Company Website http://www.nlpc.org

March 09, 2022 10:00 AM Eastern Standard Time

How to Bet podcast prepares to cover March Madness

HowToBet.com

So, you watched a whole National Football League season of How to Bet, with Daryl Fein and Sean “The Genius” Miller, and now you are sad because there is no more football. But the world of sports betting does not stop because the NFL is over: in fact, now is the time it gets more hectic. There is March Madness, UEFA Champions League and domestic soccer leagues, the NBA and NHL playoffs, and even the return of the USFL. So, in deference to Philadelphia legend Meek Mill, I have some lyrics for you from Dreams and Nightmares that sum up where we are at on the How to Bet podcast: “Hold up, wait a minute, y'all thought I was finished… I'm the type to count a million cash then grind like I'm broke…'Cause my mama need that bill money, my son need some milk… They gonna remember me…” And just like that, HOW TO BET IS BACK!!!!! There will be a slightly different look to the podcast, as Nery Rodriguez joins the team on the production and talent side to help Fein and Miller sift through the chaos of March Madness. But fear not: the trio will help bettors make their picks on the NCAA College Basketball games that matter. How to Bet will be back to dissect Championship Week, as bubbles are burst all over America, and will also be on after the selection show on Sunday, March 13–which is also the first day of daylight savings (YAYYY!!!)–to break down the bracket with their first impressions. Then, the show will break up into two sections over the next three weeks: a show to set up the action on the next two Thursday and Friday game days, and then a live show to help bettors get a taste for the weekend games in real time. The podcast will also introduce some new graphics that should help bettors as they search for the best promotions from the various sportsbooks. “The NFL is a bit of a grind for bettors,” Miller said. “I think of the NCAA Tournament as a three-week sprint. It is a little crazy, because those first two days have games all over the shop. When that first game tips off at 12:10 p.m. on the East Coast, it just goes until after midnight. It is wave after wave of action. “Friday is the same, and then the Saturday and Sunday of the Second Round each have eight games. Those two days have all the upsets, the chaos, the switching channels back and forth to see all the craziness unfolding. “After the first weekend, though, there are only 15 more games left in the whole tournament, and eight of them are on the next Thursday and Friday. So you really have to be able to take advantage of the games early on to maximize your betting value. That is where we come in at How to Bet: we help you maximize your betting return. I am really excited about the live shows as well: it is just something new to help everyone maximize their return on investment.” There will also be up to date information on the How to Bet website, with all the odds, line moves, and breaking news to help bettors. Along with that information, there will be all of the latest offers–risk-free first bets, deposit bonuses, bet boosts, and the like–for the various sports books that bettors can use to get the best value over the three weeks of March Madness. “As my Philly guy Meek says, ‘They gon remember me, I said remember me’,” Miller said. “We hope that bettors remember just how well we did in the NFL season, and come back in droves for the new show. Hopefully, we can bring in a new audience as well. I am very excited to see what we can do.” About HowToBet.com HowToBet.com offers one of the world’s most comprehensive betting guides that can be accessed via a user-friendly web app. Its mission is to help make online betting safe, fun and as easy as performing a search on the web. There are already more than 400+ how-to guides freely available, all written by seasoned betting professionals. More guides are being added on a weekly basis in a continued effort to educate anyone interested in what is now a $199 billion betting industry. For more details, visit: https://www.howtobet.com/about-us/. Contact Details How To Bet Cristian Campan +45 50 30 42 66 cristian.campan@raketech.com Company Website https://www.howtobet.com

March 09, 2022 07:45 AM Eastern Standard Time

MyYogaTeacher Launches Official 200-Hour Yoga Teacher Training Program Online

MyYogaTeacher

MyYogaTeacher announces the launch of a 200-hour Yoga Teacher Training (YTT) program, which will be offered three times each year, and features live instruction by a group of highly-skilled, certified, India-based and -trained instructors. Unlike the self-paced, pre-recorded, video-based packages sold online, which offer digital materials, videos, and only a handful of live sessions led by an instructor, MyYogaTeacher’s courses are 100% live, taking place daily over a period of 95+ days. MyYogaTeacher was named one of “The 6 Best Online Yoga Classes of 2022” by Byrdie. “Our students have a wide range of reasons for pursuing teacher training,” says Jitendra Gupta, the Indian-born CEO of MyYogaTeacher, who co-founded the company with Mexican-American entrepreneur Will Allen, after pursuing yoga to improve his personal physical and mental well-being. “Some definitely have a desire to teach yoga, but others simply want to improve their practice and challenge themselves a bit further by expanding their yogic knowledge and taking their physical practice to the next level.” The program is open to students of all levels. The Yoga Alliance-certified teacher training program features 6 highly-qualified MyYogaTeacher instructors, and is led by Rohan Shroff, who earned a Masters in Science in Yoga from SVYASA University in Bangalore and has over 1300 hours of yoga teacher training from well-known and respected institutions in India. Rohan has graduated over 500 students from online and in-person teacher training programs, including over 100 MyYogaTeacher students, and he also teaches Pranayama, Meditation, Ashtanga Vinyasa, Yoga Sutras, and Methodology, at MyYogaTeacher. Besides live instruction on a variety of topics–yoga history, theory, anatomy and physiology–in addition to asana practice, pranayama, chanting, meditation, yoga sutras, and more, the program includes a 150-page e-book, recordings of the classes so students can return to each session and review, plus a community setting that keeps students engaged, motivated and energize. They can also live chat with instructors (Bodhi Abishek Singh, Gomati Woli, Stuti Asher, Umesh Balavaradaraju, Bharath Ram) and fellow students. “What’s great is that your investment in teacher training is nowhere close to the cost you will incur by traveling to India during our post-Covid era,” says Gupta. “And we offer students a 14-day free trial so if they are not happy with the coursework, they can cancel.” The first round of this YTT program runs from March 5 to May 28, and the program will be offered 3 times each year. The next round will take place in the summer of 2022. Learn more about the program and featured instructors here. About MyYogaTeacher MyYogaTeacher is reconnecting yoga to its roots and sharing it through live lessons taught by the world’s foremost teachers who studied yoga at India’s most elite universities and schools. With over 100,000 registered U.S. students, it offers over 40 group classes daily, and provides private sessions, along with over one million minutes of live interactions each month. The Cupertino, California-based company was co-founded in 2018 by Jitendra Gupta and Will Allen. Gupta is the successful former co-founder of Punchh, who turned his struggle with burnout into a platform to help others. Allen is a former mechanical engineer who left the lucrative aerospace industry to travel the world, and pursue yoga and meditation over the past decade. MyYogaTeacher recently received $3 million in seed round funding, led by TSVC, with participation from Leonis Investissement, Weekend Fund, All Access Fund, and Bertelsmann Digital Media Investments. For more information, visit MyYogaTeacher.com. Contact Details Carolyn Kamii PR Carolyn Kamii +1 310-251-0550 carolyn@carolynkamii.com Company Website https://www.myyogateacher.com/

March 09, 2022 04:30 AM Pacific Standard Time

Fine Hygienic Holding recognized as one of few Global Top Employers for the first time

Fine Hygienic Holding

In recognition of its excellent work environment, Fine Hygienic Holding (FHH), the world leading wellness group and manufacturer of hygienic paper products and long-lasting germ protection solutions, has been recognized as a global Top Employer for 2022 by the prestigious Top Employers Institute. FHH was named Top Employer Middle East 2022, as one of few employers worldwide recognized at the awards for its outstanding human resources strategy as well as employees’ experience and culture. The group’s operations in Egypt, Jordan, KSA and the UAE all achieved the highest global benchmark of HR practices which cover the areas of People Strategy, Work Environment, Talent Acquisition, Learning and Development, Well-being and Diversity & Inclusion. Marking the group’s latest achievement, James Michael Lafferty, FHH’s CEO, said, “We are very proud of being recognized as a top employer in the field of FMCG. Attaining this certificate proves yet again that our motto – if we take care of our people, the business will take care of itself – is being put into action every single day. We know that our success as a company derives from the strength of our most important asset, our Fine people. That is why we are constantly working to create an environment that attracts and retains the very best, and always celebrate employees who excel both in their performance and in embodying our company values.” Fine Hygienic Holding has around 3,000 employees from more than 40 nationalities spread among its operations in the MENA region with two headquarters: Amman and Dubai. To achieve the “Top Employer” award, the company went through a multi-stage certification program. Companies from all over the world wishing to participate in the award are required to fill a detailed survey covering six HR domains consisting of 20 topics and undergo extensive auditing for each HR process. The Top Employers Institute specializes in the alignment of practices and policies through a global program based on benchmarking best HR practices to grant the global workforce with full outstanding people practices. About Fine Hygienic Holding: Fine Hygienic Holding (FHH), one of the world’s leading wellness groups and MENA’s leading manufacturer of hygienic products, serves consumers in more than 80 countries around the world. Originally established as a paper manufacturer, FHH has transformed into a wellness company dedicated to enhancing global health and wellbeing. Committed to becoming “the shining star of the Arab FMCG business world,” the Group focuses on wellness, sustainability, pioneering CSR programs, and state-of-the-art production processes. Fine Hygienic Holding offers a diverse array of award-winning products including sterilized facial tissues, napkins, kitchen towels, toilet paper, baby diapers, adult briefs, jumbo rolls, as well as away-from-home products to accommodate all types of private and public institutions, in addition to its advanced range of personal protective equipment (PPE) and long-lasting germ protection solutions, it also brings Nai natural iced teas and innovative nutritional supplements, Motiva, to the market. Along with multiple accolated and awards over the years, particularly for its products and CSR initiatives, the company was recognized as a Top Employer Middle East 2022 by the prestigious Top Employers Institute in every country it operates. Contact Details Rana Kawalit │ Corporate Communication & PR Director Rkawalit@finehh.com Company Website https://www.finehh.com/

March 08, 2022 11:24 PM Eastern Standard Time

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Lensbaby’s Optic Swap System Welcomes Back an Old Friend

Lensbaby

Lensbaby, the leader in award-winning creative effect camera lenses, is excited to announce the launch of the new and improved Soft Focus II. This long-awaited successor to the sought-after original Soft Focus optic adds a 12-blade manually adjustable internal aperture to its unique and versatile drop-in magnetic aperture system. The 12-blade internal aperture controls the strength of the soft focus effect while Imagon-style multi-hole apertures maintain the ability to change the balance between the soft glow and the underlying detail. Three included multi-hole apertures plus a sunburst drop-in aperture open up creative possibilities far beyond lenses with just one aperture system. Amateur photographers to full-time professionals will love the variability of the optical effect from impressionistic and full of glow to contrasty and sharp. Founder, Craig Strong comments, "At darker apertures, this magical optic produces images with a vintage-lens feel and just a hint of glow. Then, with a turn of the aperture dial, a subtle creative effect grows into an explosion of dreamy glow around the highlights and shadows of my images. I love having the ability to quickly shift the look of my images to match my subject matter.” At the accessible price point of $179, you'll find no other lens able to render a color palette tending toward soft pastels at brighter apertures with sharp underlying detail beneath the glow; Soft Focus II makes impossible images possible. About Lensbaby Lensbaby creates tools that enable photographers and videographers to find their unique visual voice. For over 15 years, they have been manufacturing high-quality creative effects lenses, optics, and accessories out of their Portland, Oregon headquarters. Lensbaby sells its products on its website as well as through a worldwide network of retailers and distributors. For more information, visit www.lensbaby.com Product Specifications Soft Focus II Product Specifications Focal Length: 50mm Primary Effect: Soft Focus Optic Swap Compatible: Yes Aperture Range: f/2.5 - 22 internal aperture + drop-in magnetic aperture disk compatible Minimum Focus Distance: 380mm (15.0in) In Composer lens bodies Maximum Focus Distance: Infinity 46mm filter threads Format Compatibility: 35mm Full Frame; APS-C; and 4/3rds Sensors Camera Compatibility: SLR and MIL cameras Focus Type: Manual Diagonal Angle of View: Full Frame: 45; APS-C (1.5x): 31°; 4/3rds: 23.5° Angle of Tilt: Tilt is not recommended for the Soft Focus II optic Diaphragm Blades: 12 Elements/Groups: 2 elements / 1 group Coating: Broadband multi coated anti-reflective Contact Details Michael Anthony, VP Sales and Marketing, Lensbaby +1 503-547-4949 Michael@lensbaby.com Nicole Lisson, PR Specialist, M&P Digital Creative Agency nicole@mcmillanphillips.com

March 08, 2022 01:07 PM Pacific Standard Time

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