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DESPITE RESTRICTIONS TRAVEL TECHNOLOGY COMPANIES LEADING GLOBAL RECOVERY

Travel Tech

The US Travel Technology Association (Travel Tech), the voice of the travel technology industry, and eu travel tech today released comprehensive research reports from Phocuswright, the world’s leading travel industry research authority. The research shows travel industry innovators, including global distribution systems (GDS), online travel agencies (OTA) and metasearch companies, travel management companies (TMC), and short-term rental (STR) platforms (in the United States and Europe) bring competition and consumer choice to the marketplace and are leading the COVID-19 economic recovery. According to the Phocuswright research, independent travel intermediaries have a key role in the travel sector rebound. Despite a 61% gross travel revenue drop in 2020 attributable to the COVID-19 pandemic, consumers are much more likely to return to trusted platforms to assist with travel planning and shopping. “Independent distribution facilitated by GDSs, OTAs, Metasearch and TMCs, is paramount to supporting and growing a travel economy that is affordable and accessible to travelers worldwide”, explains Steve Shur, President of US Travel Tech. “This important analysis highlights the value of the travel marketplace for consumers and suppliers. Today’s travel and tourism economy relies on the access, competitive environment and reach facilitated by independent distributors. Their technology, innovations, and marketing expertise foster economic growth for travel and tourism providing consumers with competitive shopping experiences.” “Transparency is critical to making informed booking decisions”, stated Emmanuel Mounier, Secretary General of eu travel tech. “From effective comparison shopping to finding the right accommodation for an itinerary, independent distributors are key contributors to building consumer confidence and reigniting the global travel economy. These entities are particularly important during the inspiration and shopping stages. By creating an environment where travelers can easily compare product features, obtain relevant information about safety and regulations for travel and shop prices, they foster a competitive landscape where suppliers must compete for consumers, based on price, services, amenities and offerings.” The research shows a global consensus that the most successful travel suppliers in the COVID-19 recovery era will be those who best partner with travel intermediaries. In addition to gaining broader distribution, it will mean more options, competitive prices, and better service to travelers. Travel suppliers increasingly value the continuing role of independent travel intermediaries in supplementing distribution efforts in a cost-effective manner. Smaller suppliers value the reach, visibility, and additional bookings they can gain from working with the right travel intermediaries. All recognize the significant benefits of travel intermediaries’ pay-per-performance business model for driving supplemental revenue. Some other findings from the research include: Travelers value travel intermediaries for reducing friction by facilitating the easy comparison and booking of multiple, multi-brand options in a single location. In turn, travel intermediaries feature prominently in both the inspiration and shopping stages for travelers, with 39%, 45% and 44% of US consumers using indirect channels to make their latest leisure air, hotel and car rental bookings respectively. Vacation rentals have experienced a strong resurgence, with city dwellers, no longer tied to the office, seeking getaway alternatives – whether in the mountains, beach, suburbs, or countryside. Short-term vacation rental companies are benefiting from this trend. In Europe, in 2020 the hotel sector took leadership positions in terms of market share, representing 41% of gross revenue. The European hotel sector is primarily made up of smaller, independently owned and operated properties (38% of rooms in 2018). Such properties often struggle to gain adequate visibility in front of potential customers, and travel intermediaries, especially OTAs, help bridge the gap between smaller hotels and consumers. This drives the independent hotels revenue and helps them compete better against their branded peers. OTA gross revenue in the US grew from less than $36 billion in 2009 to more than $79 billion in 2019, falling back to $32 billion in 2020. Despite this steep drop, OTAs accounted for 21% of total travel revenue in the U.S. during the 2020 crisis. Phocuswright’s U.S. Corporate Travel Report 2020-2024 estimates that corporate travel revenue fell 71% to $39 billion in 2020 compared to the previous year. The meetings and events spaces were hit harder, with more than 95% of events canceled or postponed. However, a rapid recovery is underway, and gross revenue is expected to grow in the US to $289 billion in 2022 with full recovery expected by 2025. Suppliers in Europe and the US are concerned with the potential entry of big tech into the travel distribution space. Most feel that these companies would quickly evolve into powerful, and perhaps even dominant players, and some fear Google would potentially evolve into the super app of travel. As several of the large tech platforms are increasingly leveraging their scale, deep pockets, and in-depth customer knowledge to enter the travel space and rapidly grab significant market share, they are forcing suppliers and intermediaries alike to spend ever-increasing amounts on pay-per-click advertising to maintain visibility. ### About US Travel Tech The Travel Technology Association (Travel Tech) is the voice of the travel technology industry, advocating for public policy that promotes transparency and competition in the marketplace to encourage innovation and preserve consumer choice. Travel Tech represents the leading innovators in travel technology, including global distribution systems, online travel agencies and metasearch companies, travel management companies, and short-term rental platforms. About eu travel tech eu travel tech represents the interests of travel technology companies. eu travel tech uses its position at the centre of the travel and tourism sector to promote a consumer-driven, innovative and competitive industry that is transparent and sustainable. Our membership spans Global Distribution Systems (GDSs), Online Travel Agencies (OTA), Travel Management Companies in business travel (TMCs) and metasearch sites. For a copy of the research reports, or to schedule an interview with a US or EU Travel Tech spokesperson, contact Jackie Hampton of kglobal. Contact Details Jackie Hampton +1 443-814-0693 jacqueline.hampton@kglboal.com Company Website https://www.traveltech.org

April 06, 2022 08:45 AM Eastern Daylight Time

Our Culture of Silence is Hurting Our Kids: How to use everyday moments to talk to kids about safety and sexual abuse

YourUpdateTV

Many parents know it’s important to talk with their children about sexual abuse but aren’t sure what to say. How do you find the right words and moments to talk with kids about their safety? One organization has developed an easy way for parents to talk to their children about in-person and online safety. Recently, VP of Education, Research, and Impact at Committee for Children & Mom of 2, Dr. Tia Kim, participated in a satellite media tour campaign to talk about how and when parents can start having these critical safety conversations. A video accompanying this announcement is available at: https://youtu.be/LVgUtn9B1uU The Journal of Adolescent Health reports that 1 in 4 girls, and 1 in 20 boys report experiencing sexual abuse before the age of 18. And, according to The Department of Health & Human Services, children under the age of 9 are most likely to be abused. Experts agree, informed children are less likely to be abused, and those who feel comfortable talking openly with a caring adult are more likely to disclose abuse if it happens. In support of National Child Abuse Prevention Month, Committee for Children is launching its fifth annual Hot Chocolate Talk campaign to help families start conversations with their children about personal and digital safety. “When parents communicate safety rules with children early and often, they create environments where kids feel comfortable asking questions and having difficult conversations, such as disclosing abuse,” says Dr. Kim. The “ Hot Chocolate Talk” how-to guides are designed to help make an admittedly awkward conversation feel as warm and comfortable as a mug of hot chocolate, showing parents and caregivers how to use everyday moments as touchpoints for these important safety talks. “We know child sexual abuse can be a challenging subject to navigate. The Hot Chocolate Talk How-to Guides help parents and caregivers take the guesswork out of knowing what to say and when to say it,” says Dr. Kim. “A shared treat can help create a more comfortable atmosphere. We encourage families to sit down over a cup of hot chocolate and start the conversation today.” Families can download the free How-to Guide at HotChocolateTalk.org, along with a variety of approachable, research-based resources that include guidance on how to respond to disclosure and how to identify signs of abuse. Tia Kim, PhD Bio: Vice President of Education, Research, and Impact. Dr. Tia Kim is a developmental psychologist, a parent-child relationship expert, and a mom of two. She believes in a strong family foundation, open lines of communication, and the critical role that parent-child relationships play in children’s safety and well-being. With her experience as a parent, education research scientist, and psychologist, Dr. Kim aims to provide families with simple, research-based tips and insights to help them start conversations about child safety. Dr. Kim began her career in academia but later decided she wanted to see her research in action helping children and youth. Today, she leads Committee for Children’s team of research scientists to develop and evaluate the quality, effectiveness, and impact of the organization’s social-emotional learning programs and family engagement work, including this year’s child sexual abuse prevention campaign, Hot Chocolate Talk. Dr. Kim received her doctorate in developmental psychology at the University of California, Riverside, and completed three years of post-doctoral training at the National Academic Centers of Excellence in Youth Violence Prevention. Before joining Committee for Children, she served as an assistant professor in human development and family studies at Penn State Brandywine. About Committee for Children: Committee for Children is a global nonprofit on a mission to ensure children everywhere can thrive emotionally, socially, and academically. Our founders designed our first program, Talking About Touching, to empower children to recognize, refuse, and report sexual victimization. We’ve broadened our scope throughout the past four decades to include bullying prevention programs, and today we’re best known for our innovative Second Step® social-emotional learning programs. Second Step programs blend research and rigor with intuitive design and reach more than 16.5 million children worldwide. Learn more about the work we do at cfchildren.org. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

April 05, 2022 02:00 PM Eastern Daylight Time

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Telos Hires World’s First NFT Curator In Crypto

Telos Foundation

To further the ambitions of growing Telos into the go to Layer 1 for NFT’s, Telos has hired the world’s first NFT curator in crypto, The Big Gooey (or TBG). TBG will lead efforts by supporting the art world and building a truly vibrant Telosian Collection on an NFT ecosystem that is powered by Byt and the tEVM. This next level NFT ecosystem is going to enhance the end user experience with ludicrous speeds, inexpensive fixed gas fees, zero congestion and absolutely no front running. NFT enthusiasts are destined to appreciate the enhanced user experience that is being powered by the world's fastest EVM (tEVM). NFT Ecosystem Synergy TBG - World’s first NFT curator Byt - World’s most successful NFT dApp tEVM - World's fastest (instant transactions), most inexpensive (fixed nano sized gas fees), congestion-less, truly decentralized, no front running, and most energy efficient EVM The Big Gooey hails from the rain-soaked West Coast of Canada. Gooey has been working as a full-time artist in the crypto space. His art has appeared on multiple blockchains from Fast Food Frens (ETH) to Zillaz (SOL). His pixel art style is inspired by the super Nintendo golden era of games and early arcade classics. TBG was one of the artists who brought NFTs to Telos, he’s woven himself into the fabric of the Telos ecosystem, and he builds a community wherever he goes. TBG won an adoring audience with Doug’s Donuts, and the upcoming TelosPunks is set to change the rules of what an NFT can be. “I personally believe that nothing monumental can ever take shape without passion for the subject. In this case that subject is an NFT ecosystem and the passion for this subject is not only prevalent with TBG, but also absolutely contagious.” Justin Giudici, Acting CEO at Telos Foundation Telos is making a strategic push into the booming NFT market. TBG will help lead the community end of the new Telos and Byt partnership. The partnership is also planning a major competition to bring NFT creation to the masses. Telos plans on integrating NFTs as an integral component of the developer and application community. TBG will work with artists and creators to make Telos NFTs their first-choice media. “There are bright things ahead,” said TBG, “I’m several collections this year. I’m committed to the idea that Telos' ethos of equal and fair access to finance is the future of how working-class people can better generate wealth.” The Big Gooey, NFT Curator About Telos Telos Blockchain (ticker: Tlos) is a third-generation smart contract platform that offers compatibility with Solidity, Vyper and Native C++ smart contracts. Telos provides full EVM/Solidity support with fixed low-cost gas fees and no front running. Uniquely, Telos also offers a path to fee-less transactions via its robust native C++ smart contract support (also w/ no front running). The chain can sustainably support hundreds of millions of transactions per day, it produces blocks in 0.5 second intervals on a first-in-first-out basis (eliminating front running on the network) and the network is securely validated by an equitably sized and globally decentralized block producer network. The Telos Blockchain has the throughput needed to facilitate and scale the thriving Metaverse / Web 3.0 better than any other blockchain. Its performance is unrivaled in the industry and was purpose-built to offer speed, scalability, cost-effectiveness, true decentralization, and end-user fairness. Harnessing its power from utilizing tight C++ on the frontend and a custom WASM runtime environment on the backend, Telos, is exactly what Elon Musk recently described to be the best: Read Tweet Here About The Foundation The Telos Foundation is a Decentralized Autonomous Organization established as a promotional and funding body to advance the Telos Blockchain Network and provide support to network applications. Contact Details The Team hello@telosfoundation.io Company Website https://www.telos.net/

April 05, 2022 10:07 AM Eastern Daylight Time

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Neighborhood Sun Launches Campaign to Increase Access to Community Solar and Cost Savings for Columbia County Residents

Neighborhood Sun

Neighborhood Sun, a community solar company making affordable solar accessible to all through its advanced community solar software platform, Sun Engine (™), is launching a county-wide community solar campaign to spread awareness and promote equitable access to clean energy across Columbia County, New York. Starting this week, Neighborhood Sun, which recently merged with NY-based Astral Power, is partnering with OYA Solar, a leading solar developer and independent power producer, and the Columbia County Climate Smart Communities (CSC) Task Force to educate residents and businesses about the many benefits of community solar. To celebrate the campaign, Neighborhood Sun is offering each new subscriber a $100 sign-on bonus as well as a $100 donation to the county’s sustainability fund in their name. Neighborhood Sun and OYA Solar are supporting the CSC ’s mandate and the State’s net-zero targets by developing, constructing and operating community solar projects across New York. CSC is a New York State program that helps local governments take action to reduce greenhouse gas emissions and adapt to a changing climate. " We need community solar because only about 30 percent of people can have their own panels," said Angus Eaton, Chair of the Town of Chatham CSC. Unlike with rooftop solar, anyone can participate in community solar because it doesn’t involve any installations, costs, or fees for subscribers – just savings and local clean energy. Additionally, consolidated billing allows subscribers to receive only one monthly electric bill, making billing more convenient and increasing equitable access for Low- and Moderate-Income residents. Annual electricity costs can be reduced by up to 10% with the clean energy credits from community solar. Columbia County residents, businesses, and organizations can now sign up for community solar through Neighborhood Sun’s SunEngine ™ advanced software platform, which offers flexibility, security, and transparency to customers using a simplified enrollment process. Community Solar is a statewide program that incentivizes people with reduced electricity bills for participating in their community’s transition to clean energy. All public utility ratepayers in N.Y. already pay a System Benefit Charge (SBC) on their utility bill to support the Clean Energy Fund. “The CSC Task Force has taken the guesswork out of community solar for its citizens by making it a wasted opportunity for residents and businesses who don't subscribe,” said Cara Humphrey, VP Strategic Sales, Neighborhood Sun. About Neighborhood Sun Neighborhood Sun is committed to bringing the promise of solar to all – not just the select few. The Certified B Corporation is a national leader in expanding solar access to underserved communities to address energy equity. Through its SunEngine™ advanced software platform, it offers a flexible, secure and fully transparent platform for solar developers or asset owners, plus a simplified enrollment experience for customers. For more information, go to www.neighborhoodsun.solar For more information about this program, contact Cara Humphrey at (914) 475-1395 or cara.humphrey@neighborhoodsun.solar About OYA Solar OYA Solar is a North American full-service solar developer and independent power producer. Its projects provide clean energy and widespread economic and environmental benefits for landowners, communities, and energy customers. It is committed to developing and operating solar projects, with a particular focus on community solar, that incentivize the participation of low-to-moderate income households. Founded in 2009, OYA is the first North American solar platform to have been certified as a diverse supplier and minority business enterprise. We have successfully monetized in excess of 1,400 MW DC of distributed and utility-scale solar projects across North America and our current development pipeline exceeds 3 GW DC. For more information, please visit www.oyasolar.com. Contact Details Wilkinson + Associates for Neighborhood Sun Mrs Leah F Wilkinson +1 703-907-0010 leah@wilkinson.associates Company Website https://neighborhoodsun.solar

April 04, 2022 11:19 AM Eastern Daylight Time

Lancer Dermatology Announces Partnership with Forefront Dermatology

Lancer

Premier Beverly Hills-based dermatology practice, Lancer Dermatology, announced today that it has partnered with Forefront Dermatology, the largest physician-led single specialty group providing dermatological services in the United States with over 200+ dermatology practices. The collaboration with Forefront Dermatology will serve to expand the world-renowned legacy of the Lancer Dermatology practice through satellite clinics in select additional markets across the United States. Since opening the clinic in 1983, Dr. Harold Lancer has grown his Beverly Hills-based dermatology practice into a world-renowned mecca with a celebrity cult-following. Currently, the practice is a global destination for celebrities, socialites, and even members of royal families. Dr. Lancer’s work ethic, integrity, approach, and results make him one of the most sought-out dermatology professionals, piquing the interest of Forefront Dermatology. The team at Lancer Dermatology consists of tenured nurses and skilled aestheticians who have been personally trained by Dr. Lancer to deliver the highest level of service and care to their patients. The partnership between Lancer Dermatology and Forefront Dermatology will allow the legacy and state-of-the-art care that Lancer Dermatology is known for worldwide, to expand beyond the Beverly Hills clinic for many years to come. By opening satellite locations across the nation, even more patients will be able to experience the state-of-the-art care that Lancer Dermatology is celebrated for, even if they are unable to visit the Beverly Hills practice. “The highlight of my career was when I opened the doors to my Beverly Hills clinic in 1983, and every day since then I have had the pleasure of treating my patients with unparalleled care. I am proud to partner with Forefront Dermatology to extend the legacy we have created at Lancer Dermatology to make our state-of-the-art experience and treatments even more accessible,” said Dr. Harold Lancer, Board-Certified Dermatologist and Founder of Lancer Dermatology and Lancer Skincare. “For many years, we have had the goal to extend the state-of-the-art approach of Lancer Dermatology practice beyond the Beverly Hills clinic. When Forefront Dermatology approached our team, it was clear that their preeminent expertise in expansion was in perfect alignment with our goals. Through this partnership, we are thrilled to be expanding our legacy, without sacrificing on quality of care,” said Tracey Sameyah, CEO of Lancer Skincare. “Our partnership with Dr. Lancer and the Lancer Dermatology Team is consistent with our approach to partnering with Board-Certified Dermatologists and Surgeons that are committed to physician leadership, innovation, and exceptional patient experiences and outcomes. We are thrilled to partner with Dr. Lancer on expanding access to dermatology care and leveraging the expertise and strong reputation he has garnered over the past 30 years,” said Betsy J. Wernli, MD, President of Forefront Dermatology. The Beverly Hills clinic will remain unaffected by the partnership, with no changes being made to the day-to-day operations or existing staff of distinguished nurses and aestheticians. Dr. Lancer’s international skincare brand, Lancer Skincare, will also remain a separate entity, owned solely by Dr. Lancer, with no changes to the award-winning products that bring to life his philosophy of “from practice to product.” Lancer Dermatology is moving faster than ever to make its state-of-the-art care and approach more accessible and available to everyone. For more information about Lancer Dermatology, please visit LancerSkincare.com or @drlancerrx. About Lancer Dermatology The goal at Lancer Dermatology is to provide each patient with expert skin care and a personalized, first-class experience. Lancer Dermatology offers state-of-the-art care in aesthetic, cosmetic, medical and surgical dermatology treatments. The Lancer Dermatology team consists of tenured nurses who have been personally trained by Dr. Lancer to deliver the highest level of service and care to our patients. Dr. Lancer believes that the best way to foster trust and commitment amongst patients is to have a knowledgeable and familiar team at his side. The Lancer Nursing Team is an elite and talented group of professionals who are always on hand to assist with all patient consultations and procedures. Dr. Lancer's skilled aestheticians possess decades of experience providing customized services and treatments to patients. Trained by Dr. Lancer himself, the aesthetician team is comprised of multilingual, highly-professional and sought-after experts who are proficient in The Lancer Method protocols as well as all of the Services & Technologies offered exclusively at the Lancer Dermatology Clinic. With revolutionized procedures and tools, the team is able to provide a personalized, best-in-class experience to every patient. About Forefront Dermatology Located throughout the East, Midwest, Mid-Atlantic, Southwest, Southeast and West, Forefront Dermatology is a large and growing, physician-led, single-specialty group practice comprising 200+ dermatology practices. Forefront's community-based, Board-Certified Dermatologists and specialists provide best-in-class general, surgical and cosmetic dermatological care along with related laboratory services. Headquartered in Manitowoc, WI, Forefront's Board-Certified Dermatologists and medical specialists are dedicated to providing the highest standard of care for conditions of the hair, skin, and nails to people of all ages and stages of life. Using innovative and proven solutions, Forefront's caring, Board-Certified Dermatologists and medical specialists treat the total patient to help improve not only the condition of their skin, but also their quality of life. To learn more, visit www.ForefrontDermatology.com. Contact Details OGAKI Malinda Torres +1 646-475-7056 mtorres@ogakidigital.com Company Website https://www.lancerskincare.com/

April 04, 2022 09:00 AM Eastern Daylight Time

The Smiley Company Illuminates Cities for International Day of Happiness

YourUpdateTV

Timed to International Day of Happiness, The Smiley Company unveiled large-scale projections around the world featuring the iconic smiley logo in the colors of the Ukrainian flag. The projections are in support of the United Nations International Day of Happiness “2022 Happiness for All, Ukraine”* initiative and serve to call attention to and honor the bravery and resilience of the people of Ukraine. A video accompanying this announcement is available at: https://youtu.be/AyFO6v2Ihbg The Smiley projections appeared on the streets of major cities around the world including London, Los Angeles, New York, Berlin, Paris, Rio de Janeiro, Rome and Sydney. As part of this announcement, Smiley also donated to various humanitarian organizations supporting Ukraine and has been using its platform, The Smiley Movement, to further raise awareness and share resources for ways to donate to the Ukraine effort. Established by the United Nations General Assembly in 2012, International Day of Happiness aims to remind people around the world that actions matter and each person can help build a more compassionate world, wherever they are. Since its inception 50 years ago, Smiley’s mission is to spread good news to demonstrate the immense power in a smile through the spread of positivity, good news and optimism around the world. For more information on how to support Ukraine, visit https://smileymovement.org/ for a list of charities, ways to donate and resources taking positive action. * This initiative is in support of the United Nations official International Day of Happiness campaign and The Smiley Company is not officially affiliated with the UN or their initiatives surrounding International Day of Happiness. About The Smiley Company: For the past 50 years, Smiley has embraced positivity, creativity, and collaboration, inspiring forward-facing optimism around the world. Born as a symbol for good news in the newspaper France Soir in 1972, Smiley is now a universally recognised TOP 100 global licensing company registered in over 100 countries. Working with brand partners and leading retailers, Smiley spreads positivity through fashion, accessories, beauty, homewares, food packaging, stationery, and entertainment products. A lifestyle brand that encourages everyone to express more empathy, compassion, and gratitude, Smiley is determined to build a better future. About The Smiley Movement: Smiley Movement is a nonprofit community interest company sponsored by the original SmileyⓇ brand. Our vision is to inspire positive change in society by creating a happier, more equal and sustainable world, where everyone works hand-in-hand to address urgent societal and environmental problems. In 2017, philanthropist and social entrepreneur Nicolas Loufrani – Smiley’s CEO – identified a gap in the market between the people looking for opportunities to give back and the millions of charitable causes in need of support. Market research at the time showed ‘92% of the UK public want to do good in the world but are unsure how to’ and ‘82% would volunteer more if they were better informed about the charity sector’. Smiley Movement was born in 2018 to address this need by providing the technology and ecosystems that empower communities around the world to act on issues important to them. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 31, 2022 12:00 PM Eastern Daylight Time

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INTRODUCING: STYLEST™

STYLEST

STYLEST—a new solutions-based fashion brand—is pleased to announce the launch of their debut wardrobe system: a Swim System™ for Summer 2022. STYLEST’s mission is to design fashion ‘systems’ that offer wardrobe solutions to help women achieve their best personal style as their bodies and lifestyles evolve. With their innovative 3-step Stylest Swim System™, STYLEST also introduces Aqualingerie™, a first-to-market, new fashion category intersecting three major apparel industries: shapewear, swimwear, and lingerie. “Swimwear wasn’t working for us, so we decided to change it. Aqualingerie is a brand new idea in fashion and will give women the freedom to wear the swimsuits they want. Everything we create at STYLEST is a solution, whether it’s support, a fit or fabric innovation, or a multi-tasking outfit maker, we design wardrobe systems that evolve with your life without sacrificing your style.” - Co-Founder, Joyann King Michael (Former Executive Editor of Harper’s BAZAAR and editor at InStyle and Glamour ) Style, systems, and solutions intersect at STYLEST, bringing a fashion-conscious approach and ease to wardrobing. It’s an edited approach to getting dressed created by three trusted authorities in the fashion industry: Joyann King Michael, Alia Yahia-Bosworth (Former Chief Style & Marketing Director at LOFT & ELLE Editor), and Chrissy McCurdy (Former Buyer at Ralph Lauren, Saks 5th Avenue & Komar). The idea for the brand began at a pool party, where Chrissy shared her secret for feeling her best poolside: wearing a bra with her swimsuit. The founders couldn’t believe a bra for the water didn’t exist. Necessity being the mother of invention, Aqualingerie™ was born. Aqualingerie takes the sculpting of shapewear and the function of lingerie to create an innovative, foundational layer to wear under your swimsuit (or even on its own). A behind-the-scenes boost, it is lightweight, fast-drying, and super-sculpting ‘lingerie’ engineered to wear in the water under your swimsuit. Hero pieces include the 6-Way Convertible Swim Bra that goes with all of fashion’s best-selling one-pieces, the High Rise Smoothing Swim Panty with tummy control and waist-cinching capabilities, and the Fully-Boosted Sculpting Bodysuit for the all-in-one solution. “After having my son, I put a bra on to give myself some confidence in swimsuits, and it was my hidden secret. I wasn't going to the grocery store without a bra on, so why wouldn't I be wearing one by the pool? STYLEST’s swim bras are engineered specifically for water and designed to go under swimsuits. Our construction has muscle support that helps lift and shape the bust so you can run after your kids and still look great.” - Co-Founder, Chrissy McCurdy Enter STYLEST Swim System Step 2—SculptSwim™. The brand’s collection of high-fashion, high-compression swimsuits made in STYLEST’s exclusive fabric, BOOST™. Ultra-flattering in all the right places and designed to be worn over Aqualingerie, the collection features the brand’s seasonal style edit of colors, prints, and silhouettes. Highlights include the Sculpting Puff Sleeve One Piece and the Sculpting One-Shoulder Tie One Piece. “Women dread shopping for swimsuits. At STYLEST, we want to change that. As a new mom, my life has evolved, and I rely on systems more than ever. I’ve been styling real women my entire career, and the key is a plan, not pieces. Our swim system takes all the guesswork out of looking great by the pool or beach.” - Co-Founder Alia Yahia-Bosworth Step 3 is the styled pieces that make it ‘a total look’. From a fashionable, SPF-friendly Swim Cardigan to their exclusive water-proof Easy Tie Swim Sarong, these pieces complete the total look but are designed with real life in mind. For launch, STYLEST is reinventing the fitting room experience with a seven-day free trial program powered by TryNow software, allowing our customers to try on our collection risk-free and in the comfort of their own home, not in the abrasive lighting and cramped space of a dressing room. STYLEST’s body-boosting swim system is only the beginning as the brand aims to change the total fashion experience for women as their bodies and lifestyles evolve. SYSTEMS. SOLUTIONS. STYLED EVERY TIME. Prices for the STYLEST Summer 2022 Collection range from $38-$228 Sizes range from XS-2XL, Bras 34B-42G For more information on STYLEST, please visit STYLEST.com. Contact Details STYLEST Amber Cardullo acardullo@ogakidigital.com

March 31, 2022 10:00 AM Eastern Daylight Time

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LashLuxury is Introducing the First Ever "Clean Beauty" Eyelash Serum to the North American Cosmetics Market

LashLuxury

LashLuxury, a Canadian cosmetic start-up based in Toronto, is bringing their “clean beauty” eyelash serum to the rescue of your eyelashes. LashLuxury was created to help women combat thinning and sparse eyelashes which can be caused by a number of different issues. After extensive research the founders realized that most of the existing lash serums on the market used relatively harsh ingredients with many reported side effects. This led to the development and launch of the LashLuxury Daily Eyelash Serum which uses only “clean beauty” approved ingredients. “We wanted to create the first eyelash serum that not only enhances and supports the eyelash growth cycle but is also non-irritating and avoids all known harmful ingredients,” said Adam Burns, LashLuxury co-founder. “Canada has comprehensive cosmetic rules which prevent the use of prostaglandin analogs, often found in other eyelash serum products, so we needed to find an alternative ingredient. After a ton of research, we discovered that certain peptides are extremely effective at supporting collagen and keratin production which aides in hair and lash strength,” added Burns. In addition to their e-commerce store, LashLuxury publishes helpful articles such as “ The Best Eyelash Growth Products ” and “ Oils For Eyelash Growth ” to help educate consumers on what types of products will work best for their unique situation. About LashLuxury Founded in Toronto, Canada, LashLuxury is a clean beauty cosmetic start-up devoted to helping women combat thin and sparse eyelashes. Their flagship product, the Daily Eyelash Serum, is formulated with gentle yet powerful ingredients that help boost your eyelash growth cycle. You can find all of their products at www.lashluxury.ca and the company ships orders to customers in Canada, USA and UK free of charge. Contact Details LashLuxury Adam Burns +1 647-295-8939 partnerships@lashluxury.ca

March 30, 2022 02:00 PM Eastern Daylight Time

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AllWell Beauty Announces the Launch of their new Botanical Hydrating Moisturizer

AllWell Beauty

Say goodbye to dryness and dullness and hello to nourished, revitalized, younger-looking skin. AllWell Beauty’s lightweight yet powerful Botanical Hydrating Moisturizer absorbs quickly with weightless, all-day hydration that lasts. Formulated with proprietary, upcycled, antioxidant-rich Acer Rubrum Extract (Red Maple) for a moisturizing, matte ﬁnish, along with other powerful actives including ceramides, antioxidant peptides, hyaluronic acid, vegan collagen and more. The new moisturizer helps replenish the balance of ceramides supporting the skin barrier, improving skin ﬁrmness and hydration, and smoothing the appearance of wrinkles for a youthful look. “We are very excited for the launch of our second product, the Botanical Hydrating Moisturizer to the All Well Beauty lineup”, says Mike Hamilton, Founder and CEO, AllWell Beauty. “With each new launch within the brand, we are expanding what’s possible with our patented Plantrose® technology to improve the incredible benefits of our plant-based ingredients, in this case, our Acer Rubrum extract. Our mission of pushing the boundaries in beauty and creating a brand that is forward-thinking, sustainable and backed by clinical results in the upcycled beauty space has always been our driving force and we are inspired with each new product we introduce.” Key Ingredients: Acer Rubrum Extract The proprietary ingredient is upcycled from red maple trees. This unique dual-action particle in Acer Rubrum extract works to retain moisture and hydrate the skin, while absorbing excess oil for a visibly mattiﬁed complexion, leaving the skin balanced and renewed. The Botanical Hydrating Moisturizer contains materials upcycled from wood, sugar cane bagasse, corn cobs, and rejected, blemished avocados. Ceramides Plant-based lipids strengthen the skin’s moisture barrier, for a hydrated, bouncy ﬁnish. Improves skin elasticity. Peptides This peptide is clinically proven to increase skin elasticity and reduce the appearance of visible dark spots, due to its antioxidant eﬀect. It also protects skin oils from oxidizing when exposed to environmental aggressors, preventing free radical formation for a smooth, even appearance. Vegan Collagen A powerful humectant, this bio-designed collagen hydrates and improves skin elasticity for skin that’s youthful, reducing the appearance of ﬁne lines and wrinkles. Clinically proven to deliver superior skin hydration and improve skin elasticity. Bisabolol A healing, soothing ingredient, that calms the skin due to its anti-inﬂammatory, anti-aging, and anti-microbial properties. Acacia Seed Extract Rich in skin nutrients (peptides and sugars) that harmonize water ﬂow, drawing moisture to the deeper layers of the skin. The organic seeds are sustainably sourced from Burkina Faso and support local women's entrepreneurship and regional reforesting. Upcycled Beauty The Botanical Hydrating Moisturizer contains materials upcycled from wood, sugar cane bagasse, corn cobs, and rejected, blemished avocados. CLINICALLY PROVEN 93% experienced all-day hydration** 91% noticed smoother skin* 71% showed an improvement in the appearance of wrinkles* 76% noticed visibly less shiny skin during the day* * Results based on 34 participants of all skin types using the moisturizer twice daily for four weeks and** 29 participants using the moisturizer twice daily for two weeks. Available in a 50ML / 1.7 FL Oz jar, SRP $54 AllWell Beauty is on a mission to pioneer upcycling technology. Our patented Plantrose® technology provides a cleaner, faster, and more advanced method for transforming plants into powerful active ingredients from sustainably grown and harvested plant materials left over from post-production uses. By using ONLY water, heat, pressure, and time, the brand’s technology is innovative, clean, and green without the use of harsh chemicals. Leaping Bunny • Cruelty Free • Vegan • Made in USA • FSC • Recyclable packaging Contact Details Hannaway Public Relations Jennine Lavyne +1 917-447-1192 jennine@hannawaypr.com Company Website https://www.allwellbeauty.com

March 30, 2022 01:01 PM Eastern Daylight Time

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